OVERVIEW:

SBI Life Insurance is a joint venture between State Bank of India and BNP Paribas Cardif. SBI
owns 74% of the total capital and BNP Paribas Cardif the remaining 26%. SBI Life Insurance has
an authorized capital of Rs. 2,000 crores and a paid up capital of Rs 1,000 crores.
Along with its 5 Associate Banks, State Bank Group has the unrivalled strength of over 18,000
branches across the country, arguably the largest in the world.
BNP Paribas Cardif is the life and property & casualty insurance arm of BNP Paribas, one of the
strongest banks in the world. BNP Paribas Group, having presence in more than 80 countries
ranks highly in Retail Banking, Investment Solutions and Corporate & Investment Banking. BNP
Paribas Cardif is one of the world leaders in creditor insurance and its life and non-life insurance
units have received an AA rating from Standard & Poors.

Vision:
"To be the most trusted and preferred life insurance provider "

Mission:
"To emerge as the leading company offering a comprehensive range of life insurance and pension
products at competitive prices, ensuring high standards of customer satisfaction and world class
operating efficiency thereby becoming a model life insurance company in India in the post
liberalization period ".

Values:

Trustworthiness
Ambition
Innovation
Dynamism
Excellence

MULTI-DISTRIBUTION MODEL:
SBI Life has a unique multi-distribution model encompassing vibrant Bancassurance, Retail
Agency, Institutional Alliance and Corporate Solutions distribution channels.
SBI Life extensively leverages the State Bank Group relationship as a platform for cross-selling
insurance products along with its numerous banking product packages such as housing loans and
personal loans. SBIs access to over 100 million accounts across the country provides a vibrant
base for insurance penetration across every region and economic strata in the country, thus
ensuring true financial inclusion. Agency Channel, comprising of the most productive force of
over 80,000 Insurance Advisors, offers door to door insurance solutions to customers

Key Milestone:
Financial Year 13-14:
'Most Trusted Private Life Insurance Brand 2013' by The Economic
Times, Brand Equity and Nielsen Survey
Most Trusted Brand identifies brand which posses the most special ingredient the Consumer's Trust.
'Best Life Insurance Provider 2013 Runner Up' by Outlook Money
The Outlook Money Awards recognise excellence in Financial Services.
Indian Insurance Awards 2013:
'Under-served Market Penetration Award 2013' (Private Sector):
for being pro-active in terms of reaching out to customers in relatively underpenetrated states and regions in India.
'Claims Service Company of the Year Award 2013' (Private Sector): SBI
Life has demonstrated effective and speedy claims settlement while maintaining
high levels of client service, satisfaction and focus in handling claims in FY
2012-13, setting up a benchmark for the industry to follow.
'Global Performance Excellence Award 2013' by Asia Pacific Quality
Organisation (APQO)
SBI Life has achieved a unique distinction by featuring amongst the nine
organisations from six Asian and Pacific Rim Countries to be recognised as
exemplary companies of world class quality performance.
'Digital Inclusion Skoch Awards 2013'
SBI Life received the award for the project - Enabling partners to collect
premium through Electronic Fund Transfer - Cash & Direct Debit. The
award recognises best practices in the fields of governance, finance, banking,
technology, corporate citizenship, economics and inclusive growth.
'Communication Excellence Award 2013 at 4th CMO Asia Awards'
SBI Life received the award for the project - Represented by 25 countries across
Asia, CMO Asia Awards recognises organisations for displaying leadership in
strategic communication combined with consistent innovation.
'Recognised amongst Top-50 Great Places to Work'
SBI Life was ranked 36th amongst Great Places to work in India. India's Best
Companies to Work for Study 2013, the largest study in the country on
workplace culture, attracted participation from around 550 organisations
spanning across 22 industries.

Types of insurance provided:

Life insurance products come in a variety of offerings catering to the investment needs and
objectives of different kinds of investors. Following is the list of broad categories of life
insurance products:
Term Insurance Policies
The basic premise of a term insurance policy is to secure the immediate needs of nominees or
beneficiaries in the event of sudden or unfortunate demise of the policy holder. The policy holder
does not get any monetary benefit at the end of the policy term except for the tax benefits he or
she can choose to avail of throughout the tenure of the policy. In the event of death of the policy
holder, the sum assured is paid to his or her beneficiaries. Term insurance policies are also
relatively cheap to acquire compared to other insurance products.
Money-back Policies
Money back policies are basically an extension of endowment plans wherein the policy holder
receives a fixed amount at specific intervals throughout the duration of the policy. In the event of
the unfortunate death of the policy holder, the full sum assured is paid to the beneficiaries. The
terms again might slightly vary from one insurance company to another.
Unit-linked Investment Policies (ULIP)
Unit linked insurance policies again belong to the insurance-cum-investment category where one
gets to enjoy the benefits of both insurance and investment. While a part of the monthly premium
pay-out goes towards the insurance cover, the remaining money is invested in various types of
funds that invest in debt and equity instruments. ULIP plans are more or less similar in comparison
to mutual funds except for the difference that ULIPs offer the additional benefit of insurance.
Pension Policies:
Pension policies let individuals determine a fixed stream of income post retirement. This basically
is a retirement planning investment scheme where the sum assured or the monthly pay-out after
retirement entirely depends on the capital invested, the investment timeframe, and the age at which
one wishes to retire. There are again several types of pension plans that cater to different
investment needs. Now it is recognized as insurance product and being regulated by IRDA.

Foreign Direct Investment (FDI) Policy in Insurance Sector:

As per the current (March 2006) FDI norms, foreign participation in an Indian insurance company
is restricted to 26.0% of its equity / ordinary share capital. The Insurance Regulator has stipulated
that foreign investment in Indian Insurance companies be limited to 26% of total equity issued
(FDI limit) with the balance being funded by Indian promoter entities. The limit to foreign

investment includes both direct and indirect investment and has been a cause of significant
lobbying by foreign insurance companies for a change in regulations to increase the FDI limit to
49% of equity issued. Recently,In the Fiscal Budget of Modi Government of 2014-15 it has
introduced 49.0% FDI which will bring in more investments in Insurance Sector.
The Indian government has supported an increase in the FDI limit, which requires a change in the
Insurance Act. The Union Budget for fiscal 2005 had recommended that the ceiling on foreign
holding be increased to 49.0%.
A change in the Insurance Act requires a passage of the bill in both houses of Parliament. The
Indian government has tabled the bill in the Upper House of Parliament in August 2010.

FINANCIAL CHATS:

BSE PRICES:

NSE PRICES:

Initial Public Offer (IPO) rules for Indian Life Insurance Companies
A key piece of legislation impacting on the Life Insurance industries capital raising abilities is the
lock-in period of 10 years for investment to be limited to promoter group equity investments.
Under the Insurance Guidelines, Indian Life Insurance companies can opt for a public issue of
equity through an Initial Public Offer (IPO) after 10 years of operations.
In October 2010, the securities market regulator, Securities and Exchange Board of India (SEBI),
issued disclosure norms for Indian Life Insurance Companies seeking to make an initial public
offer for sale of equity shares to the public.