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1. Overview
1. Social Cognition
1. We constantly gather data and make predictions about what will happen next so
we can act accordingly
2. Attitude Formation and Change
1. Attitude
1. a set of beliefs and feelings
2. Mere Exposure Effect
1. the more you are exposed to something, the more you will like it
3. Persuasive Messages
1. Can be passed through the central route or the peripheral route
1. central route
1. involves deeply processing the content of the message
2. peripheral route
1. involves other aspects of the message
2. ex: the communicator
3. The Relationship Between Attitudes and Behavior
1. Lapiere 1934
1. visited hotels and restaurants with an Asian couple
2. observed how they were treated
3. treated poorly only once
4. asked the establishments about their attitudes towards Asians
1. 90% said they wouldnt serve Asians
5. showed that attitudes dont perfectly predict behaviors
2. Cognitive Dissonance Theory
4. Group Polarization
1. The tendency of a group to make more extreme decisions than the group
members would make individually
5. Groupthink
1. The tendency for some groups to make bad decisions
2. Group members suppress their reservations about the ideas the group supports
6. Deindividuation
1. Groups members feel anonymous and aroused
2. Loss of self restraint
3. People do things they never would have done on their own
7. Stanford Prison Experiment
1. Philip Zimbardo (the devil)
2. Simulated prison
3. Students took to assigned roles too well
4. Ended early