1.

Introduction:
Code of business ethics is gathering a huge attention at the present time
in the business organizations. Even the government and the stake holders
of the business organization are showing much respect to the cod of
business ethics. Managers understand the grandness of the code of
business ethics and they are very much keen to implement it by the
employees of their organizations.
In the business organization an
immense number of incidents of unethical working practices take place
throughout the world every year. Corporate experts are very much worried
about these increasing number issues and they consider the code of
business ethics as a silver bullet for the problem solution.
Academic scholars play their part in solving the problem by writing a
number of books on the ethical working practices and code of business
ethics. They suggest the business organisations to adapt the working
practices, ethical respect and implement it properly in their business
organization from the intellectual level to the ground level of the
organization. The educational institutions consider the code of business
ethics as a serious concept which should be taught to the students as they
the future manages and executives of the business organization and
companies. Apart from the academic scholars and the educational
institutions, governments of different nations insist the business
organization to prepare a code of business ethics and to implement it in
the organization with proper care and interest. Few governments step up a
head and develop a code of business ethics and askes the organization to
implement it a proper beneficiary way. To assure the best working practice
and the management in the business organization as is very huge in its
size and situated in multiple locations all over the globe, it is very much
necessary indeed to practice universal proposition ethical principles in
their business organizations. This kind of proper code of ethics in the
business increases the lawful profits and ensures good care of stake
holders interest. It also specifies that the business organization is socially
responsible for the ethics in business (Sealy, 1987, 2001; Petrini and
Pozzebon, 2009; Blumberg, 1970; Machan 2009). In this paper it is clearly
examines the article of code business ethics and reviews the literature
related to it and analyses the concepts. Evaluating the literature of code of
business ethics and examining in the broad terms of international
perspective. Critically reviewing the article strengths and weakness and its
organization implementation.
2. Literature Review:
The character, custom or a set of moral behaviour that is accepted
extensively is considered as ethic. The characteristics or the
specifications of the ethics can be defined as follows. Firstly, describing a
good person i.e. individual character and all the qualities it takes to be a
good person. Secondly, the rule of the society which clearly specifies what

is right and wrong. It also depends up on the social factors of the people
living in and around the locality as an act which is categorized as wrong in
one locality can be considered as a right in other locality. So it always seen
as the conception of what is fair, good, and right to the behaviour aspects.
(Carroll ,1991; Solomon, 1984). Ethics is the concept of morals; ones
ability to choose between right and wrong, good and bad, acceptable and
unacceptable (Desjardins, 2009; Valasquez, 2009).
Business Ethics is considered in different ways by various people. The
canvas business ethics is verified on the morality of right or wrong in
terms of Velasquez (2009). According to Garrett(1970) it is about the
concerns of the humans on the bases of the business needs and objectives
relating to the techniques used to achieve it. It also includes the influence
the morality of goodness on the individual, business organization and the
society overall. In terms of business model ethics refers to the truth and
justice in implementing the business strategies to achieve the
organizational goals. Various issues are concerned in the ethics i.e. social
prospects, healthy competition in business rivals, consumer liberty and
behaviour of the corporation in the world market (Koontz, 1994).
Managers argue that they are more oriented to business rather than other
factors as they run the business to satisfy the stake holder and profit
margins. Few people consider the profits of the organization are important
and at the same time they equally vote for the business ethics for the
overall growth of the business organization. On the other side it is
agreeable that mangers have every right to take a proper decision at the
operational levels to benefit the organization. Besides that most of the
people in force that ethics, fairness and values are not a part of the
business community. But in fact is most required in the practical
operations of the business (Stodder, 1998).
3. International Relevance:
In the present day world every business is globalized, a product is
designed in part of the world and produced or manufactured in the other
part of the globe and it is used in some other region. So the business
involves lots of cultures, values and beliefs from all over the world. In this
operation of business the organization have to be very keen on what they
are saying about their product and actually what they are delivering to the
customers. Are they ethical in the process of manufacturing and branding?
There are various issues to be considered while evaluating the ethics of
the business in international level. Quality, quantity and ingredients of the
product are to be considered by the business organizations which are
operated in the international level. The quality of the product should reach
the standards put forward by the organization in advertising. The quantity
of the product delivered to the customer needs to be as per the
specification of the product.

And last but not least the organization should be fair enough in using the
same ingredients mentioned on the label of the product. As ingredients of
the product plays a vital role in the international market, few religions and
cultures does not touch or use the products made of particular ingredients.
So the business organization has to be very keen and careful and ethical in
using and displaying the ingredients on the label of the product. When an
employee is working for an organization he should be loyal to the business
organization and follow the rules and regulations while being ethical. If
some process is going out of ethical in the organization they he should be
provided with right to speak about it to the management and raise the
issue to the government. When an employee is working for an
organization he should be loyal to the business organization and follow the
rules and regulations while being ethical. If some process is going out of
ethical in the organization they he should be provided with right to speak
about it to the management and raise the issue to the government. The
organization has to put up its business as transparent as possible and give
every stake holder to question about the operations of the organization is
ethical or not.

4. Critical Review:
Even though customers are not the internal part of the organization they
have a great influence on the organization growth and the business
development. As most of the organizations are born out of the customer
needs, they are most important in terms of the sales of the organization
products and the services of the organizations. The customers perception
of the organization is very valuable to the business. In this situation to
gain the customers trust and confidence the organization has to be ethical
in its business process of manufacturing products and delivering the
services to the customers. With this niche consulting companies are
investing the international business organization in terms of code of
ethical business and the financing firms and the investment angels
depend up on this factor to invest in a particular organization (Lindfelt,
2004).
Investors may decide to invest due to the reputation and ethical behaviour
of the company in the society (Holme, 2008).
5. Conclusion and Recommendations:
For the organizational good will and to gain the customer confidence
careful implementation of the code of ethical business is most important.
In this paper it is identified that the employees working for a business
organization which is more ethical are likely to be loyal to the organization
which is not. By embedding and implementing the strong ethical aspects
in the business model the organization lays a foundation for the future
benefits of the business and makes a profitable relationships with all the

people involved in the business from employee to the customer. It is

strongly recommended for every organization weather it is small or large,
the size of the organization does not matter there has to be an ethical
business precepts involved in the organization from the knowledge level to
the operational level. All the stake holders of the business organization
are ensured satisfaction by execution of the proper code of business in the
organization. Which in turn has a mutual benefit of increase in sales as
the customer perception of the organization is positive as it follows the
code of business ethics.