This document summarizes a book about public relations. It is available under a Creative Commons license that allows sharing as long as the author is credited. The book was archived in an effort to preserve its availability. It contains 13 chapters that introduce concepts of strategic public relations, including defining public relations, models and approaches, research methods, the public relations process, ethics, and best practices. The book aims to help readers apply general management knowledge to the discipline of public relations.
This document summarizes a book about public relations. It is available under a Creative Commons license that allows sharing as long as the author is credited. The book was archived in an ef…