Joaquim Prudencio Leao

Address: R. Xavier Leal, 18 apt. 302 Ipanema, Rio de Janeiro, Brazil Zip code
22081-050
Phones: +5521 99611960 (Mobile) +5521 2287 9096 (home) +5521 2333 1425
(office)
On WEB: joaquimpleao@gmail.com

Profile

Vocational competence
 Developing new business and opportunities
 Critical vision of market; hunting gaps to fill
 Troubleshooter and claims negotiation
 Ability to create and hold network that’s worth professionally
 Structuring start ups and new opportunities in the market
 Working in technological frontiers
 Prospective vision on business arena

Social competence
 Good skills in communicating and persuading
 Capabilities in working according with general procedures within an organization
 Ability in gaining people’s respect and truth, no matter different they are
 Give his best effort to realize business smoothly but strictly maintaining pressure and focusing the target
but keeping his point of view
 Good coordinator, capacity to delegate, exhibiting equilibrium and safeness in most situations

Strengths
 Persistency, assertiveness and drive to perform under pressure
 Enjoy solving complex corporate situations
 Ability to focus new opportunities inside corporation’s core business and key value chain

Career achievements
 Bringing novel technologies to Brazil and managing complex government structures persuading them to
use it.
 Being part of a team that turns out bureaucracy pursuing the state of the art in pension funds
management pioneering new concepts (Corporate Governance) and transforming the organization
culture, from an old fashioned structure to a modern, professional and transparent organization.
 Gathering the team that prepared privatization of Copene and another 8 companies from Camacari
Petrochemical Complex.
 Influencing and participating on studies targeting the increase of natural gas in Brazilian energy matrix.
 Structuring new business in a novel technological frontier stretching out detailed issues to develop the
business and stakeholders.

Motivation
 Utilize all my potential as a business developer and as a member of a team in a leadership company.
 Use of knowledge and network in industrial Brazilian market, focusing oil & gas and petrochemical
industry or other industry segments to generate business.
 Career Experience

From May 2009 Rio de Janeiro

BERJ (Rio de Janeiro State Bank – under settlement)
 Real Estate Manager
 Responsible for managing and control of 822 real estate properties (rental, financing, management,
maintenance)
 Preparing banking issues and real estate assets for auction

December 2007 – February 2009 www.oxitec.com Rio de Janeiro, Brazil; Oxford,

UK
OXITEC
OXFORD INSECT TECHNOLOGIES

 Business Development Manager – Americas

 Responsible for identifying opportunities particularly in Public Health and Agriculture, building local
relationships and executing deals.
 Design, negotiate and execute deals for the development and commercialization of Oxitec’s technology in
the Americas.
Seek out sources of grant funding for mosquito-borne disease control. Ensure that procedures are in place to
comply with terms.
 Build and manage relationships with government and commercial organizations, and other key
influencers important to the adoption of Oxitec’s vector control solution, focusing on the Americas (in
particular in Brazil).
 Create a business plan for Oxitec in Brazil.
 Lead Brazilian Public Health and Agriculture teams.
 Find sources of grant funding for mosquito-borne disease control and agriculture pests.
Clients: Fiocruz, Ministério da Saúde, USP, Syngenta, Moscamed do Brasil.

September 2004 – October 2007 Rio de Janeiro

Tora Empreendimentos e Vendas
 Business Consultant
 Logistic manager for ISB team during the XV Pan American Games. ISB was the official Host Broadcaster
of the games. Contract worth US$22 milion. Directly responsible for a 100 people team for activities such
as flights, host organization, transportation, catering, personnel timesheet and cost control, office
supplies, mobilization and demobilization, compound layout, security of installations.
Client: ISB – International Sports Broadcasting.

 Business development and industrial enterprises development; risk and insurance services; project
finance. Insurances worth between US$10 million and US$25 million.
Clients: MMC – Marsh & McLennan (Marsh Corretora de Seguros), CAPEMI, Real Engenharia, CELG.

 Business Development Manager responsible for Logistics new activities in Air Cargo Terminal – Cabo Frio
International Airport; importation, exportation and drawback operations and bonded warehouse
activities.
• Directly responsible for US$45 million imports on business jets;
• Structuring of financing proposal for U.S. Agency TDA – Trade and Development Agency;
• Development of industrial bonded warehouse for oil & gas companies.
Clients: Halliburton, TAM, Aeroleo, Petrobras, Weatherford, Transocean, Maersk, Aker Kvaener,
Clariant, Varco.
12/2003 – 09/2004 www.silvertechgroup.com Rio de Janeiro
Silvertech do Brasil
 Business Development Manager.
 Business development, marketing and sales of Control Process Systems, Automation Process Design,
Advanced Control and High Integrity Safety System Solutions.
• Managing the new business development and sales.
 • Develop and execute strategic plans.
• Structuring proposals and bids for new automation contracts for FPSO´s (Floating Production Storage and
Offloading) and offshore platforms.
Clients: Petrobras, Light.
03/1996 – 10/2002 www.petros.com.br Rio de Janeiro

Fundação Petrobras de Seguridade Social - Petros

Petros is the second largest Brazilian pension fund with assets totaling the equivalent of US$20 billion at
December 2008 and provides retirement and benefit services to more than 90 thousand members and nearly
300 employees. In Brazil the pension fund industry is represented by more than 350 pension funds. Petros has 28
sponsorship companies and is shareowner in 26 companies.
 Secretary-general (03/1996 - 09/1999)
 Corporate and secretarial affairs (process analysis presentation on board meeting, board acts and
decisions writing and authentication, Board of Directors and Executive Board assessments).
 Number of presented and analyzed processes:
Processes 1996 1997 1998 1999 2000 2001 2002 Total
Executive Board 399 272 214 221 249 273 333 1,961
Board Of Directors 97 72 68 59 68 58 73 495

 Presidency Assessment concerning the evaluation of portfolio investments and corporate processes to be
submitted on Board of Directors and Executive Board.
 Implementation of various IT systems within the organization, such as Lotus Notes, document imaging
and management.
 Studies and implementation of project finance focusing on oil & gas exploration and production
enterprises.
 Coordinator for the implementation of the Social Balance Sheet and investment social impacts.

 Corporate Governance Assessment Chief (1999, cumulative position with Secretary-general)

 Implementation of Corporate Governance concepts and structure within the organization (case study
carried out in major UK pension funds and NAPF – National Association of Pension Funds – UK).
 Managing of the new area of Corporate Governance (shareownership in 21 companies).
 In partnership with IBGC, the Brazilian Institute for Corporate Governance has structured in-company
trainings concerning all aspects of corporate governance and asset management.
 Senior Engineer - Strategic-planning and reengineering or processes (10/1999 – 10/2002)
 Study and implementation of new process engineering, solutions development and business education.
 Business engineering function designs and implementation of reengineering processes and the supporting
enablers.
 Strategic-planning and ISO 9000 quality systems follow-up and revisions.
Clients: Petrobras, BR, Sanasa, Repsol, Braskem, Copesul, Copene, IBP, Petroquímica Triunfo, PQU,
Ultrafértil.

03/1989 – 03/1996 Rio de Janeiro

PetroConsult Assessoria & Participacoes
 Director and Project Leader
 Responsible for overall managing and business development and sales.
 Project finance consultant and corporate assessment for business development in the Oil & Gas and
Petrochemical Industries.
 Colloquia and seminars organization in the field of environment, energy, natural gas, business
development and executive business opportunities visits in major Brazilian enterprises
 Feasibility studies for new industrial plants related to Oil & Gas and Petrochemical Industries.
 Technical and business consultant for the Oil & Gas and Petrochemical Industries
• Commercial Overture in Brazilian Petrochemical Industry: Case Study for Thermoplastics (04/1994)
Client: Poliolefinas and PPH
• Brazilian Petrochemics & International Petrochemics (12/1993)
Client: Odebrecht Quimica
 • Modeling and Economic-technical Evaluation for the Privatization of Petrobras Quimica – Petroquisa Shares
in Copene and other companies located in Camacari Petrochemical Complex – Acrinor, Coperbo, Polialden,
Nitrocarbono, Ciquine, Politeno, EDN and Nitroclor. (6/1993)
Client: BNDES – Brazilian Social and Development Bank
• Technical Feasibility Study for an Oil Refinery in Suape, Pernambuco
Client: Pernambuco State Development Agency (12/1992)
• Brazilian Petrochemical Industry – Profile and Opportunities
Client: Unipar – Uniao de Industrias Petroquimicas (11/1992)
 Business development and liaisons consultant
• Advisor and consultancy for the Cubatao Municipality on Environmental Actions. (1991 – 1992)
Client: Cubatao Municipality
• Business advisor and consultant at selected clients (Petrobras, Comgas, Cemig, Copene and Copesul)
(1990 – 1991)
• Development and Business opportunities - Petrobras investments.
Client: Cegelec Engenharia – a GEC-Alsthom company
• Host Organization Brazil – Global Leadership Program Consultant and Host Organization / Brazil of the
Global Leadership Program – GLP a joint program between Insead – France, Hitotsubashi University – Japan
headed by The University of Michigan in which vice-presidents and executives of large companies from the
USA, Japan an Europe took part. Identification of investment opportunities in emerging markets; the training
period included four different working groups visiting Brazil, Russia, China and India. Participants in Brazil:
vice-presidents and executives of Eastman Kodak, Fiat, IBM, Kao Corporation, Nippon Life Insurance, NTT, Sony
Corporation and University of Michigan. (1990 – 1991)
Client: University of Michigan Business School

 Colloquia and seminars organization

• Environment and Pollution Recovery in a Industrial City, – Cubatao (1991)
• International Seminar on Environment – Rio de Janeiro (1991)
• Private Seminar for Petrobras – Expertise presentation for Cegelec Engenharia, Setpoint, Comsip, Bailey –
Alcatel/Alsthom companies (1991).
• Natural Gas International Conference – Brasilia (1990)
• Presentation of investment opportunities in Brazilian oil industry – Platforms and Refineries Automation –
Setpoint, Houston, Texas (1991)

09/1984 – 02/1989 www.ultratec.com.br www.ultra.com.br Rio de Janeiro/São Paulo

Ultratec Engenharia
 Sales manager (02/1986 - 02/1989)
 Petrobras contract claims and EPC contracts.
 Contracts management and optimization.
 Team member structuring new business services in petroleum well stimulation secondary recovery.
 Marketing, new contracts chasing, and contracts renegotiation within Petrobras and subsidiaries.
 Relationship development with Petrobras structure viewing new business opportunities.
Clients: Petrobras (Engenharia, E&P, CENPES, Transpetro, Petroquisa), Copene, Copesul

Ultragaz
 Director Advisor (09/1984 a 02/1986)
 Development management – Development of a compressed natural gas - CNG distribution program.
 Private company representative in group studies structuring a National Gas Implementation Planning and
in National Energy Committee targeting the increase of natural gas in Brazilian energy matrix.
 Natural gas development program for bus fleets (pilot projects in Bahia, Sergipe, Rio Grande do Norte and
Pernambuco States).
 Development of Government and institutional affairs with Government agencies responsible for energy
and prices formation.
 Institutional partnership in editing and reviewing new legislations and pertinent discussions.
Clients: Petrobras, CNP – Petroleum National Council, National Congress, Mines and Energy Ministry

1985 - 1995 Society of Petroleum Engineers - S.P.E. Membership

02/1981 – 02/1984 www.nordon.com.br Rio de Janeiro/São Paulo
Nordon Indústrias Metalúrgicas S.A.
 Assistant
 Sales and business development pursuing new EPC contracts in oil & gas and petrochemical industries.
 Construction and industrial installations: analysis, coordination and claim negotiations in construction and
installations contracts for the oil & gas and petrochemical industries.
 Planning engineer responsible for a construction and installation of offshore platforms and modules;
development of activities to guarantee urgent delivery of offshore platform modules.
Clients: Petrobras (Engineering, E&P, Petroquisa), Copene, Copesul, Petroquímica Triunfo

Qualification/Education

 Postgraduate studies: General Philosophy (2005)

 Faculdade de Sao Bento do Rio de Janeiro

 MBA Petroleum & Gas Business (1999)

 COPPE/UFRJ – Universidade Federal do Rio de Janeiro

 BSc Mechanical Engeneering (1974 – 1981)

 FAAP – Fundação Armando Álvares Penteado – São Paulo
 UnB – Universidade de Brasilia (Attended from 1974 to 1977)

Business travels

 February/2009 – Presentation – Brazil Business opportunities in Oil & Gas – Larsen & Toubro (Mumbai, India)
 December/2007, July/2008 – Brazil Business Plan and Action Strategies – Oxitec Ltd (Oxford, UK)
 May/2004: Offshore Technology Conference – OTC Exhibitor – Brazilian Pavilion Delegation (Houston, USA)
 Jan/2004: Marketing, Sales and Strategic Meeting – Silvertech International (Horsham, UK)
 May/1999: Corporate Governance in Europe – Best Practices – Case Studies for the implementation of
corporate governance best practices in pension funds (London, UK and Paris, France)
 June/1998: Visit to ARCELOR (former USINOR) industrial plants and mills, located in France (Paris, Bretagne
and Marseille)
 May/1998: AIMM – International Congress in Imaging and Document Management (Anaheim, USA)
 Jun/1990: Business Opportunities – Refinery and Offshore Platforms Systems Automation – in-company
seminar Cegelec, Comsip, Setpoint (Houston, USA)

Internship experience

 Internship periods in different organizations:

Industrial Installations and Erections Department, contract analysis and claims

buildup. Installations on petrochemical plants and offshore platforms, on-site planning in EPC contracts.
Accomplish as Engineer
Tire & rubber plant, Engineering Division, Optimization and rationalization of energy and
utilities in the product line processes; energy conservation studies and equipment maintenance;
optimization projects, revamp and installation of utilities facilities (steam pipelines and boilers, gas oil
tanks and pipes, compressors equipments and air pipes) and IT installation layouts.
IPT Sao Paulo Technological and Research Institute; new pattern development for Brazilian industry
standards; development of the Industrial Information Systems and Standard Center.

STI Secretaria de Tecnologia Industrial - Industrial projects analysis (Ethanol, ProAlcool Program) and
standardization for proposed industrial and enterprise government financing.

Additional proficiency
 IT – General use and heavy user on Word, Excel, Lotus Notes, PowerPoint, Windows XT and Internet resources.
 IT and Knowledge Management
 Investment Analysis
 Oil, gas and petrochemical legislation and regulation
 Project Finance, M & A
 Partnerships, joint ventures and contracts
 Corporate Governance and Corporate Affairs
 GMO and environmental legislation and regulation

Languages

 English: spoken and written fluent

 Portuguese: mother tongue language
 Spanish - basic