A

SUMMER TRAINING PROJECT REPORT

ON
MARKETING STRATEGIES OF MARUTI SUZUKI CARS

UNDERTAKEN AT
AUDI MOTORS LIMITED
Submitted in partial fulfillment for the
Award of degree of

Bachleor of Business Administration

(2011-2014)

Submitted to:-

Submitted by:-

Dr. Sunil Gopal Purohit

Vikram Singh Jammu

(Lecturer)

(BBA III Year)

Department of Business Administration

GOVT. ENGINEERING COLLEGE, BIKANER
(An autonomous institution of Govt. of Rajasthan)
Karni Industrial Area, Pugal Road, Bikaner(Rajasthan) India

CERTIFICATE FROM GUIDE

This is to certify that Mr. Vikram Singh Jammu of BBA III Year has undertaken
the project study on the topic MARKETING STRATEGIES OF MARUTI
SUZUKI CARS at AUDI MOTORS LIMITED, Bikaner under my
supervision and guidance.
The best of my knowledge his work is original and genuine.
I wish him all the best in his future endeavors.

( Dr. Sunil Gopal Purohit)

(Signature of the Guidance)

PREFACE
SUCCESS COMES WITH KNOWLEDGE &
KNOWLEDGE COMES WITH TRAINING

To excel in any field practical training is an integral part to imply theoretical

studies to a practical approach it makes the individual to the actual practical
conditions. Which could have been impossible to be tough in a classroom? A
trainee learnt dealing with the worker and management working environment
along with operational skills.
Marketing ranks as one of the most important industry in any part of the world. It
is also an industry where competitors drive excellence. This is why the entry in the
India of foreign insures, as minority partners in domestic joint ventures, has bought
the hope that market will reach a new level.
In this study I tried to find out those facts, which do matter for an advisor for doing
this job in marketing sector.

Vikram Singh Jammu

ACKNOWLEDGEMENT
The goal was fixed, moves were calculated and I moved withfull of
enthusiasm,vigor and keen interest. There was a time when it proved to be on
uphill task, thegoal seemingbeyond my reach. But as work progressed my
determination andwillpower grew stronger and completion of this work further
confined mybelief that, WHERE THERE IS A WILL THERE IS A WAY.Its a
sheer pleasure for me to state with candidly that this entire projectis a heartily
attempt to reach maximum accuracy. I therefore take this opportunity to express
my utmost gratitude andindebtnessto all whohave contributed in some way.
I would also like to thank Mr. Surender Singh Rajpurohit (Sales Manager) who
given me a chance to be a part of Audi Motors Limited and guided me as a teacher,
motivated me as a motivator and supported me as a friend throughout mytraining
period. And my deep indebtedness to all employees of Audi Motors Limited who
helped me directly or indirectly for the success of this report.
I highly express my sincere thanks to Dr. Sunil Gopal Purohit (Faculty Guide)who
helped me throughout the project.
Last but not least Iwould like to pleasure a word of appreciation to myfamily &
friends who supported & helped me to make this project a success.

(Vikram Singh Jammu)

EXECUTIVE SUMMARY
Only theoretical knowledge stands nowhere and cannot have any positive and
meaningful result until and unless supplemented with the real practice of business
environment. Summer training is the implementation of the theory in practice to
learn what actually management is.
The summer training of a management student plays an important role in
developing him or her into a well-groomed professional. It is an excellent
opportunity for them to give theoretical concepts a practical shape in the field of
application. It gives him an idea of dynamic and versatile professional world as
well as an exposure to the intricacies and complexities of the corporate world.
The researcher has had an excellent opportunity of being a part of Maruti Suzuki
India Ltd. towards fulfilling the requirement of his summer training. During his
training the researcher was assigned a topic STUDY THE MARKETING
STRATEGY OF MARUTI SUZUKI CARS. For this, the researcher studied the
literature regarding customer satisfaction level of Maruti Suzuki then he prepared
one questionnaire for customers. After that, the researcher went to the market and
collected the data then detailed analysis was done and finally conclusion was
drawn and the findings are presented in this project report.

Vikram Singh Jammu

Certificate from Guide

Certificate from the industry
Preface
Acknowledgement
Executive Summary

(i)
(ii)
(iii)
(iv)
(v)

Table of Content
Chapter No.
1.

Topic

Page No.

INTRODUCTION
1.1 Introduction of Industry

01-23

1.2 Introduction to the Company

1.3 Organization Chart
1.4 Production/ product
1.5 Marketing Mix

2.

TOPIC THEORY

3.

PROJECT PROFILE & RESEARCH

METHODOLOGY

24-26
27-41

3.1 Title of Research

3.2 Objective of Research
3.3 Scope of Research
3.4 Type of Research
3.5 Significance of Research
3.6 Limitations of Research

4.

FACTS & FINDINGS AND DATA

INTERPRETATION

5.

SWOT ANALYSIS

6.

CONCLUSIONS & SUGGESTIONS

ANNEXURE
BIBLIOGRAPHY

42-53

54-68
69-73