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Twitter Trends

10.2014

Twitter Trends
table of contents 1/1
Editorial

All Indonesian Brands

Automotive

11

Banks

17

Beverages

23

Cosmetics

30

Ecommerce

36

Fashion

44

Food

50

Technologies

56

Telecommunications

62

Analytical tool for Facebook, YouTube & Twitter try!

Twitter Trends October 2014

Editorial 1/2
Fanpage & Twitter Trends Indonesia October 2014
Last month Sotrender together with Joy Intermedia premiered the first edition of Fanpage &
Twitter Trends Indonesia comprehensive social media reports for Indonesian social media
industry. Encouraged by their success, we are coming back with another monthly reports, in
which we show the data on reach, engagement and content of 9 different industries present on
Facebook & Twitter in Indonesia with comments of Indonesian experts. This time our reports
have also brand new graphic design that makes them more intuitive and easier to read. Read
the reports to be uptodate with the latest social media trends.
The reports, apart from the rankings of all Indonesian brands, also include results of
Facebook Pages and Twitter profiles from 9 categories: automotive, banks, beverages,
cosmetics, ecommerce, fashion, food, technologies and telecommunications. The results of
each category are divided into different types of rankings.

Fanpage Trends
In comparison to September, Indonesian Facebook pages engaged 30,54% more users, gathered
54% more likes and 18,18% more comments, which is quite a significant change.
Interestingly, among the analyzed profiles there were none posting only text posts. In
turn, 22,07% of Facebook pages used only multimedia posts. The leaders in posting only
multimedia content were Indonesia Raya, PAC Martha Tilaar, Mother and Baby Indonesia.
One of the most successful brands in the Beverages category was NutriSari, which reached the
first place in aEURThe most engaging Facebook fanpagesaEURt ranking. We asked Elvira
Puspasari Chandra, the EMarketing Brand Associate of Nutrifood, to comment the view of the
company on the use of social media as a marketing tool.
Nutrifood believes in the power of social media as an exciting and powerful communication tool
that shall bring significant impact to our company for the purposes of reaching, listening,
learning, and establishing rapport with all our stakeholders. Being engaged with active social
media enthusiasts as our customers, our brand division (LMen, NutriSari, Tropicana Slim, HiLo,
HiLo Teen, Wdank, and Alergon) manages all social media platforms directly, both from upstream
to downstream by dedicating some social media specialist team for each existing brand to ensure
high engagement & rapport.

Analytical tool for Facebook, YouTube & Twitter try!

Twitter Trends October 2014

Editorial 2/2
Twitter Trends
As well as with the case Facebook, the Indonesian Twitter profiles also were more active in
October than in September, but not significantly. For example, profiles have tweeted on
average 1,7% more often than in September. The tweets were retweeted 5,2 times (4,6 in
September) and liked 1,43 times (1,22 in September) on average. The profiles that gathered
most likes were Samsung_ID, CocaCola_ID and Frestea_ID. Only the last one stayed on the
podium since September, keeping its third place.
On the other hand, there were 3 best tweets that in total gathered 5717 retweets, which makes
up to almost a double of the best result from September. Three best posts in October got more
retweets than the top 8 Indonesian tweets in the previous month.
Read the full reports to gain the perspective of the whole Facebook and Twitter landscape in Indonesia!

Fast & easy reporting of social media campaigns just test!

Twitter Trends October 2014

All Indonesian
Brands

Twitter Trends October 2014

All Indonesian Brands


The biggest Twitter profiles

KASKUS

1 994 011

+1% (+26 993)

XL Axiata

969 644

+6% (+53 951)

Samsung Indonesia

689 760

+8% (+53 556)

Starbucks Indonesia

532 640

+7% (+36 341)

Telkomsel

502 940

+6% (+26 924)

+1

BNI

287 311

+16% (+38 831)

Smartfren

273 377

+2% (+6 027)

OPPO Indonesia

210 451

+1% (+2 114)

+3

welovehonda

208 382

+14% (+25 829)

10 Mizone Indonesia

205 642

+0% (+637)

Chart presents number of followers at the end of the month, and its increase.

Fast & easy reporting of social media campaigns just test!

Twitter Trends October 2014

All Indonesian Brands


The most engaging Twitter profiles
activities per tweet

total number of activities

+7

Yamaha Indonesia

28.2

29 334

KASKUS

51.9

26 665

+11

welovehonda

35.1

19 659

Samsung Indonesia

53.6

17 968

Telkomsel

15.1

17 156

+16

BNI

44.5

15 178

OPPO Indonesia

55.2

12 530

XL Axiata

16.3

11 696

+25

AQUA

80.8

11 071

10 Smartfren

12.5

7 944

Total number of retweets, favorites and replies to all tweets.

Analytical tool for Facebook, YouTube & Twitter try!

Twitter Trends October 2014

All Indonesian Brands


The most mentioned Twitter profiles

Telkomsel

57 486

+2

KFC Jagonya Ayam!

47 411

+4

Starbucks Indonesia

24 086

+1

PizzaHut ID Official

23 445

KASKUS

22 576

+2

Samsung Indonesia

20 045

+2

OLX.co.id

18 850

+10

Yamaha Indonesia

14 462

+1

J.CO Donuts & Coffee

14 056

+5

10 BNI

11 956

Total number of @mentions of a profile.

Fast & easy reporting of social media campaigns just test!

Twitter Trends October 2014

All Indonesian Brands


The most interactive Twitter profiles
relative activity index

activity index

Telkomsel

109

548 923

+12

Yamaha Indonesia

65

130 439

KASKUS

114 681

KFC Jagonya Ayam!

58

102 934

+1

Samsung Indonesia

12

84 473

+14

BNI

29

83 685

PSD

75

82 605

+11

welovehonda

33

68 845

XL Axiata

56 043

10

53 870

+2

10 Starbucks Indonesia

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.
Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

Fast & easy reporting of social media campaigns just test!

Twitter Trends October 2014

All Indonesian Brands


The most engaging tweets
Samsung Indonesia @Samsung_ID Oct 5
The Next GALAXY is ready! Preorder #GALAXYNote4 at http://t.co/Z1oHBZzNgI
& get the special offer until 19 Oct 14 http://t.co/X5Xk0cGFEZ

1868 retweets, 1009 favs

XL Axiata @XL123 Oct 20


Sebaik apapun pemimpin memajukan negeri, tak ada arti tanpa dukungan
rakyat. Yuk, dukung @jokowi_do2 dan @Pak_JK :) http://t.co/TT3a5bRbcF

2103 retweets, 480 favs

Frestea Indonesia @Frestea_id Oct 21


Kalau namanya jodoh, mau kayak gimanapun pasti ketemu! Jadi kalau masih
jomblo #KalemAjaLanjutTerus

1744 retweets, 221 favs

Minute Maid Pulpy @minutemaidID Oct 21


Dibalik orang yang sukses selalu ada mantan yang menyesal #yaaahhhkasiaaan
:(

1594 retweets, 172 favs

welovehonda @welovehonda Oct 20


Pada Selfie nih di @HitamPutihT7... Bro @corbuzier share dong foto
selfienya! #SatuHatiJuara http://t.co/6XwDhcQTJj

1050 retweets, 490 favs

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Twitter Trends October 2014

Automotive

Twitter Trends October 2014

Automotive
The biggest Twitter profiles

+1

welovehonda

208 382

+14% (+25 829)

Yamaha Indonesia

201 994

+3% (+6 527)

Toyota Indonesia

115 077

+1% (+951)

Daihatsu Indonesia

78 841

+1% (+1 090)

NISSAN Indonesia

25 785

+4% (+1 024)

+1

Honda Indonesia

25 032

+3% (+621)

Suzuki Indonesia

24 892

+2% (+374)

Chevrolet Indonesia

16 283

+2% (+261)

Ford Indonesia

8 200

+2% (+158)

7 434

+2% (+128)

10 KIA Motors Indonesia

Chart presents number of followers at the end of the month, and its increase.

14 days of free social media analytics sign up!

Twitter Trends October 2014

Automotive
The most engaging Twitter profiles
activities per tweet

total number of activities

+1

Yamaha Indonesia

28.2

29 334

+2

welovehonda

35.1

19 659

Honda Indonesia

15

2 920

Daihatsu Indonesia

4.4

2 123

+1

Toyota Indonesia

5.4

1 688

+1

NISSAN Indonesia

4.9

737

Chevrolet Indonesia

4.6

570

+2

KIA Motors Indonesia

2.1

361

Suzuki Indonesia

2.5

253

188

+2

10 Kawasaki Indonesia

Total number of retweets, favorites and replies to all tweets.

Analytical tool for Facebook, YouTube & Twitter try!

Twitter Trends October 2014

Automotive
The most mentioned Twitter profiles

+2

Yamaha Indonesia

+2

welovehonda

8 837

Toyota Indonesia

1 992

Daihatsu Indonesia

1 804

+1

Honda Indonesia

888

+1

Chevrolet Indonesia

723

NISSAN Indonesia

721

+1

Suzuki Indonesia

359

+1

KIA Motors Indonesia

176

+1

14 462

10 Kawasaki Indonesia

176

Total number of @mentions of a profile.

14 days of free social media analytics sign up!

Twitter Trends October 2014

Automotive
The most interactive Twitter profiles
relative activity index

activity index

+1

Yamaha Indonesia

65

130 439

+1

welovehonda

33

68 845

Daihatsu Indonesia

18

14 037

+1

Toyota Indonesia

10

11 476

Honda Indonesia

35

8 792

Chevrolet Indonesia

28

4 515

NISSAN Indonesia

17

4 463

+2

KIA Motors Indonesia

36

2 665

Suzuki Indonesia

2 345

23

1 304

+2

10 Kawasaki Indonesia

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.
Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

14 days of free social media analytics sign up!

Twitter Trends October 2014

Automotive
The most engaging tweets
welovehonda @welovehonda Oct 20
Pada Selfie nih di @HitamPutihT7... Bro @corbuzier share dong foto
selfienya! #SatuHatiJuara http://t.co/6XwDhcQTJj

1050 retweets, 490 favs

Honda Indonesia @hondaisme Oct 28


Saksikan exciting performance @officialjkt48 di booth Honda di Pekan
Otomotif Surabaya_ Grand City Surabaya 2 November 2014 14.00 wib

384 retweets, 202 favs

Yamaha Indonesia @YamahaIndonesia Oct 21


Pertanyaan: Manakah dibawah ini motor yg mempunyai tagline "Keep Cool
& Ride" ?? Pilih jawaban: #YamahaVixion / #YamahaR25 / #YamahaR15

217 retweets, 19 favs

Chevrolet Indonesia @ChevyIndonesia Oct 29


Kamu yg udah nonton kisah #KeluargaChevrolet disini http://t.co/xIr2lw8C7G
pasti bisa jwb; Siapa nama kawan lama Adi & dimana mreka bertemu?

57 retweets, 1 favs

Toyota Indonesia @ToyotaID Oct 15


Retweet tweet ini jika All New Yaris adalah kendaraan impian Anda :)
http://t.co/F8HHJdKvYf

41 retweets, 4 favs

Fast & easy reporting of social media campaigns just test!

Twitter Trends October 2014

Banks

Twitter Trends October 2014

Banks
The biggest Twitter profiles

BNI

287 311

+16% (+38 831)

+1

Xpresi BCA

106 258

+22% (+18 993)

Bank Syariah Mandiri

92 563

+6% (+4 886)

BII Maybank

66 639

+11% (+6 541)

Commonwealth Bank ID

59 310

+13% (+6 873)

+1

Bank OCBC NISP

42 222

+8% (+3 296)

BANK BRI

41 079

+4% (+1 608)

CIMB Niaga

24 006

+3% (+660)

bank mandiri

15 846

+28% (+3 488)

2 251

+1% (+21)

10 Permata Family

Chart presents number of followers at the end of the month, and its increase.

Analytical tool for Facebook, YouTube & Twitter try!

Twitter Trends October 2014

Banks
The most engaging Twitter profiles
activities per tweet

total number of activities

+1

BNI

44.5

15 178

bank mandiri

9.1

5 395

+1

BANK BRI

20.3

1 565

+2

Xpresi BCA

2.8

852

CIMB Niaga

4.7

772

Bank OCBC NISP

3.5

650

+2

BII Maybank

3.2

501

Commonwealth Bank ID

2.7

342

Bank Syariah Mandiri

7.8

329

0.4

30

10 Permata Family

Total number of retweets, favorites and replies to all tweets.

Analytical tool for Facebook, YouTube & Twitter try!

Twitter Trends October 2014

Banks
The most mentioned Twitter profiles

BNI

bank mandiri

3 926

BANK BRI

1 128

CIMB Niaga

1 094

+1

Xpresi BCA

630

+1

Bank Syariah Mandiri

460

Bank OCBC NISP

444

Commonwealth Bank ID

335

BII Maybank

164

11 956

10 Permata Family

19

Total number of @mentions of a profile.

Reports and studies about social media ask for more!

Twitter Trends October 2014

Banks
The most interactive Twitter profiles
relative activity index

activity index

+1

BNI

29

83 685

bank mandiri

200

31 665

+1

BANK BRI

22

8 927

CIMB Niaga

32

7 793

Xpresi BCA

6 757

Bank OCBC NISP

11

4 592

+1

Commonwealth Bank ID

4 302

BII Maybank

3 149

Bank Syariah Mandiri

2 247

10 Permata Family

38

865

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.
Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

14 days of free social media analytics sign up!

Twitter Trends October 2014

Banks
The most engaging tweets
bank mandiri @bankmandiri Oct 20
Sahabat, selama MJM 2014 berlangsung, ada beberapa ruas jalan yg akan
ditutup. Berikut kami informasikan lokasinya :) http://t.co/aDzeSTXRBC

278 retweets, 59 favs

BNI @BNI46 Oct 23


Ajak temanteman kamu untuk follow @BNI46 dan nantikan kuisnya besok, 24
Okt 2014. http://t.co/NjLqbqWRXq

224 retweets, 107 favs

Xpresi BCA @XpresiBCA Oct 28


Selamat Hari Sumpah Pemuda! Kamu setuju ga, anak muda Indonesia yg keren
itu yg suka berinovasi? ;) http://t.co/wiL3NQa3RT

175 retweets, 37 favs

BII Maybank @biifriends Oct 9


Berinvestasi sekaligus mendapatkan keuntungan lbh? Depositotkan di
#bingkisanberuntun dapat Galaxy Notes 4 langsung! http://t.co/nX5EEurrjY

37 retweets, 22 favs

Bank OCBC NISP @bankocbcnisp Oct 15


Pertanyaan #KuisOCBCNISP: 1. Apa tulisan di menit 0:39? 2. Apa yg terjadi
pd Oke & Kao di menit 0:50 3. Apa maksud pesan dari video tsb?

34 retweets, 1 favs

14 days of free social media analytics sign up!

Twitter Trends October 2014

Beverages

Twitter Trends October 2014

Beverages
Nutrifood believes in the power of social media as an exciting and
powerful communication tool that shall bring significant impact to our
company
for
the
purposes
of
reaching,
listening,
learning,
and
establishing rapport with all our stakeholders. Being engaged with active
social media enthusiasts as our customers, our brand division (LMen,
NutriSari, Tropicana Slim, HiLo, HiLo Teen, Wdank, and Alergon) manages
Elvira Puspasari Chandra
all social media platforms directly, both from upstream to downstream by
EMarketing Brand
dedicating some social media specialist team for each existing brand to
Associate
ensure high engagement & rapport.
Nutrifood

Not only among other brands within the same category & industry, existing
brands employing social media platforms compete freely among one another
to win customers heart. Despite the aforementioned current competition
nature, one advantage is that those brands sharing similar objectives and
target audiences can also collaborate on many social media platforms to
create greater impact.

Fast & easy reporting of social media campaigns just test!

Twitter Trends October 2014

Beverages
The biggest Twitter profiles

Starbucks Indonesia

532 640

+7% (+36 341)

Mizone Indonesia

205 642

+0% (+637)

CocaCola Indonesia

168 051

+1% (+1 174)

+1

AQUA

163 912

+2% (+3 918)

NutriSari

163 396

+0% (+10)

LMen #invincible

146 125

+2% (+2 701)

Pocari Sweat

102 813

+2% (+1 924)

Frestea Indonesia

91 900

+1% (+561)

Kratingdaeng

75 225

0% ( 282)

72 317

+0% (+332)

10 Pepsi Indonesia

Chart presents number of followers at the end of the month, and its increase.

Precise datadriven recommendations check it out!

Twitter Trends October 2014

Beverages
The most engaging Twitter profiles
activities per tweet

total number of activities

+5

AQUA

80.8

11 071

LMen #invincible

18.4

6 206

Frestea Indonesia

176.4

5 292

+1

CocaCola Indonesia

45.8

4 170

+4

Minute Maid Pulpy

74.2

2 374

+5

ExtraJoss

41.4

2 027

Starbucks Indonesia

29.9

1 825

Mizone Indonesia

27.4

1 726

NutriSari

5.2

1 594

10 Pocari Sweat

6.1

1 046

Total number of retweets, favorites and replies to all tweets.

Fast & easy reporting of social media campaigns just test!

Twitter Trends October 2014

Beverages
The most mentioned Twitter profiles

Starbucks Indonesia

AQUA

9 935

Excelso Coffee

2 789

LMen #invincible

2 000

CoffeeBeanIndonesia

1 256

NutriSari

1 230

CocaCola Indonesia

1 196

+5

ExtraJoss

1 117

Es Teler 77

948

10 Pepsi Indonesia

910

+5

24 086

Total number of @mentions of a profile.

14 days of free social media analytics sign up!

Twitter Trends October 2014

Beverages
The most interactive Twitter profiles
relative activity index

activity index

Starbucks Indonesia

10

53 870

+1

AQUA

31

50 724

LMen #invincible

18

26 321

Frestea Indonesia

17

15 782

+3

CocaCola Indonesia

12 777

+12

ExtraJoss

88

9 750

NutriSari

9 632

+8

Minute Maid Pulpy

12

8 031

Excelso Coffee

68

7 758

10 Waktunya Kapal Api

31

7 114

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.
Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

Fast & easy reporting of social media campaigns just test!

Twitter Trends October 2014

Beverages
The most engaging tweets
Frestea Indonesia @Frestea_id Oct 21
Kalau namanya jodoh, mau kayak gimanapun pasti ketemu! Jadi kalau masih
jomblo #KalemAjaLanjutTerus

1744 retweets, 221 favs

Minute Maid Pulpy @minutemaidID Oct 21


Dibalik orang yang sukses selalu ada mantan yang menyesal #yaaahhhkasiaaan
:(

1594 retweets, 172 favs

AQUA @sehatAQUA Oct 22


Bagaimana postur lari yg benar? RT tweet ini, ada iPod Shuffle menunggu
utk 5 pemenang! #JakMar2014 #AdaAQUA http://t.co/PYderxhqN4

1252 retweets, 117 favs

CocaCola Indonesia @CocaCola_ID Oct 1


Buat yg di Surabaya, Malang, & Tangerang. Kesegaran COCACOLA 250ml
harganya (yg disarankan) Rp 3.000 lho! http://t.co/XAD6NS9qrY

768 retweets, 501 favs

Mizone Indonesia @mizoneid Oct 28


Selamat hari Sumpah Pemuda! Ayo kita wujudkan pemuda Indonesia yang lebih
sehat dan penuh semangat bersama Mizone! http://t.co/nJShXzRclS

509 retweets, 80 favs

Analytical tool for Facebook, YouTube & Twitter try!

Twitter Trends October 2014

Cosmetics

Twitter Trends October 2014

Cosmetics
The biggest Twitter profiles

Wardah Cosmetics

82 225

+2% (+1 470)

Garnier Indonesia

26 784

+1% (+366)

Vaseline Indonesia

23 912

+1% (+201)

Sariayu MarthaTilaar

17 970

+2% (+409)

PONDS Indonesia

14 947

+1% (+149)

Rexona

13 687

+0% (+14)

PAC MARTHA TILAAR

12 063

+2% (+270)

MustikaRatuIND

6 102

+4% (+239)

gatsby_indonesia

1 757

+1% (+23)

10 Rivera Cosmetics

222

0% (1)

Chart presents number of followers at the end of the month, and its increase.

Precise datadriven recommendations check it out!

Twitter Trends October 2014

Cosmetics
The most engaging Twitter profiles
activities per tweet

total number of activities

Wardah Cosmetics

10

2 169

MustikaRatuIND

2.8

956

Sariayu MarthaTilaar

1.6

307

+2

Garnier Indonesia

2.7

288

PAC MARTHA TILAAR

0.9

230

PONDS Indonesia

0.7

89

gatsby_indonesia

0.5

62

Rexona

0.5

16

Vaseline Indonesia

0.9

10 LaTulipe Cosmetiques

Total number of retweets, favorites and replies to all tweets.

Precise datadriven recommendations check it out!

Twitter Trends October 2014

Cosmetics
The most mentioned Twitter profiles

Wardah Cosmetics

MustikaRatuIND

499

+3

PAC MARTHA TILAAR

275

Sariayu MarthaTilaar

180

Garnier Indonesia

146

PONDS Indonesia

77

gatsby_indonesia

51

+2

LaTulipe Cosmetiques

14

Vaseline Indonesia

11

10 Rexona

1 387

10

Total number of @mentions of a profile.

Reports and studies about social media ask for more!

Twitter Trends October 2014

Cosmetics
The most interactive Twitter profiles
relative activity index

activity index

Wardah Cosmetics

12

10 167

MustikaRatuIND

114

6 947

+1

PAC MARTHA TILAAR

28

3 426

Sariayu MarthaTilaar

17

3 076

+1

Garnier Indonesia

1 901

PONDS Indonesia

11

1 678

gatsby_indonesia

76

1 337

Rexona

343

+1

LaTulipe Cosmetiques

137

194

123

10 Vaseline Indonesia

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.
Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

Reports and studies about social media ask for more!

Twitter Trends October 2014

Cosmetics
The most engaging tweets
Wardah Cosmetics @wardahbeauty Oct 30
Kombinasi songket&atasan bergaya casual bs jd pilihan seharihari,lho!
Intip inspirasi dari @dianpelangi yg satu ini! http://t.co/PHkv2Bwaxj

34 retweets, 25 favs

MustikaRatuIND @mustikaratuIND Oct 6


Sebutkan manfaat Daun Jati Belanda bagi kesehatan, yang terkandung dalam
Slimming Tea. Berhadiah paket Slimming Series! #MUSTQUIZ

57 retweets, 0 favs

Garnier Indonesia @GarnierID Oct 30


They look so excited for the wefie. Thank you media, bloggers and esp our
lovely @pevpearce ! #DuoCleanLaunch http://t.co/fsJbjXPUL1

27 retweets, 18 favs

Sariayu MarthaTilaar @Sariayu_MT Oct 4


@chelseaolivia92 sudah membagi tips perawatan wajah dan tubuh menggunakan
bahanbahan alami dan tentunya dgn olahraga http://t.co/b9LQZLsjav

22 retweets, 19 favs

PAC MARTHA TILAAR @PAC_MT Oct 24


Sophie EllisBextor is now on stage presented by PAC! Enjoy the show,
PACers! @JavaSoundsFair #PACColourOlympic14 http://t.co/KhaBcPwwCE

4 retweets, 2 favs

Precise datadriven recommendations check it out!

Twitter Trends October 2014

Ecommerce

Twitter Trends October 2014

Ecommerce
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Franky Hoe
Marketing Manager
Rakuten Belanja
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Twitter Trends October 2014

Ecommerce
Social Listening Helps OLX
Grow Bigger
Hermanto
Social Media
Specialist
OLX Indonesia

Indonesia is now stepping forward to the digital world, social media


platorm has become the bridge of communication for all brands. OLX
Indonesia believes that through this platform we can serve better by
understanding what the customer wants.
OLX has become the biggest fan base for e commerce in Indonesia, social
media tools help us to monitor, listening and better serving in CRM
With the social listening tool we believe we can understand more the
behavior of the netizen, giving the best results for our customers and our
stakeholders.
Our dedicated team always works with smile and passion, cause we strongly
believes that we can maintain our first position in ecommerce and conquer
all obstacles with the help of social listening tool.

Precise datadriven recommendations check it out!

Twitter Trends October 2014

Ecommerce
The biggest Twitter profiles

KASKUS

OLX.co.id

1 994 011

+1% (+26 993)

147 904

+1% (+1 335)

elevenia

91 161

+12% (+9 413)

Tiket.com

59 235

+2% (+1 252)

Rakuten.co.id

51 875

+0% (+162)

Lazada.co.id

49 934

+4% (+1 956)

berniaga

43 616

+12% (+4 527)

Bhinneka.Com

35 667

+2% (+757)

GrouponID

29 267

+1% (+209)

29 238

+3% (+804)

10 ZALORA Indonesia

Chart presents number of followers at the end of the month, and its increase.

Analytical tool for Facebook, YouTube & Twitter try!

Twitter Trends October 2014

Ecommerce
The most engaging Twitter profiles
activities per tweet

total number of activities

KASKUS

51.9

26 665

+2

elevenia

8.8

2 728

ZALORA Indonesia

5.5

2 561

Lazada.co.id

3.8

2 096

Blibli.com

2.9

1 746

+3

Traveloka

5.6

1 110

+5

berniaga

9.8

1 024

Bhinneka.Com

1.2

1 023

+1

Tokopedia

2.4

948

764

10 OLX.co.id

Total number of retweets, favorites and replies to all tweets.

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Twitter Trends October 2014

Ecommerce
The most mentioned Twitter profiles

KASKUS

22 576

OLX.co.id

18 850

+2

elevenia

8 288

+2

Blibli.com

4 590

Lazada.co.id

2 530

ZALORA Indonesia

1 897

berniaga

1 457

Traveloka

961

+3

Tokopedia

671

10 GrouponID

547

Total number of @mentions of a profile.

14 days of free social media analytics sign up!

Twitter Trends October 2014

Ecommerce
The most interactive Twitter profiles
relative activity index

activity index

KASKUS

114 681

+1

OLX.co.id

28

41 498

+3

elevenia

28

25 331

+1

Blibli.com

113

22 858

Lazada.co.id

35

17 703

ZALORA Indonesia

60

17 399

+1

Bhinneka.Com

31

11 136

+1

Traveloka

58

8 993

+3

Tokopedia

80

8 532

16

6 868

10 berniaga

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.
Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

Precise datadriven recommendations check it out!

Twitter Trends October 2014

Ecommerce
The most engaging tweets
berniaga @berniaga Oct 23
Kebanyakan hape konon ngabisin pulsa. Makanya berniagain hp sekenmu di
http://t.co/xYDAzTi2RL! #berniagahp http://t.co/GK076UjLHt

294 retweets, 175 favs

KASKUS @kaskus Oct 5


Selamat Hari Raya Idul Adha Gan Sis! Semoga berkah qurbannya dan diberikan
kepada yang membutuhkan! :cendolbig http://t.co/xiMPVY1fhB

347 retweets, 28 favs

elevenia @eleveniaID Oct 28


Biasanya kalau #MasihMuda butuh gadget keren nih! Kita mau bagi Asus
Zenfon loh... Yang mau mana suaranya?

146 retweets, 8 favs

GrouponID @GrouponID Oct 6


1. RT this > Follow @GrouponID and get Rp 100.000 Groupon Credit now!
#GrouponQuiz

119 retweets, 4 favs

Rakuten.co.id @RakutenIndo Oct 26


Oshii km skrg tampil ala #Halloween di photo pack baru ini! Preorder di
sini>> http://t.co/UIn3Nc0qTi http://t.co/T2JdFSEuYa

61 retweets, 20 favs

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Twitter Trends October 2014

Fashion

Twitter Trends October 2014

Fashion
The biggest Twitter profiles

PSD

+1

110 384

+1% (+1 302)

Uniqlo Indonesia

60 225

+16% (+8 179)

I love Indonesia

57 800

+1% (+446)

unkl347(TM)

37 615

+3% (+1 269)

ARL by hardware

26 971

+1% (+288)

elzatta hijab

21 748

+4% (+848)

Zoya Fashion & Hijab

21 151

+4% (+731)

Dianpelangi Company

15 546

+1% (+112)

Brodo Footwear

15 115

+2% (+362)

1 127

+2% (+22)

10 Rabbani Indonesia

Chart presents number of followers at the end of the month, and its increase.

Reports and studies about social media ask for more!

Twitter Trends October 2014

Fashion
The most engaging Twitter profiles
activities per tweet

total number of activities

PSD

7 523

+6

Uniqlo Indonesia

81.3

5 772

+1

I love Indonesia

15

2 681

Zoya Fashion & Hijab

2.5

1 730

elzatta hijab

4.9

1 537

unkl347(TM)

13.7

603

Brodo Footwear

7.4

281

ARL by hardware

11.5

241

+1

Dianpelangi Company

2.8

108

10 Rabbani Indonesia

Total number of retweets, favorites and replies to all tweets.

Precise datadriven recommendations check it out!

16

Twitter Trends October 2014

Fashion
The most mentioned Twitter profiles

+6

Uniqlo Indonesia

+6

unkl347(TM)

2 514

I love Indonesia

1 753

PSD

1 464

elzatta hijab

937

Zoya Fashion & Hijab

754

Brodo Footwear

316

ARL by hardware

171

+1

Dianpelangi Company

10 Rabbani Indonesia

10 274

24

Total number of @mentions of a profile.

Fast & easy reporting of social media campaigns just test!

Twitter Trends October 2014

Fashion
The most interactive Twitter profiles
relative activity index

activity index

PSD

75

82 605

+7

Uniqlo Indonesia

65

38 874

+1

I love Indonesia

22

12 716

Zoya Fashion & Hijab

58

12 189

elzatta hijab

47

10 308

unkl347(TM)

19

7 037

Brodo Footwear

14

2 065

ARL by hardware

1 355

+1

Dianpelangi Company

681

32

357

10 Rabbani Indonesia

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.
Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

14 days of free social media analytics sign up!

Twitter Trends October 2014

Fashion
The most engaging tweets
Uniqlo Indonesia @UNIQLOINDONESIA Oct 27
Tweet using this template: Dear @(friends account), UNIQLO is NOW OPEN at
Grand Indonesia, East Mall LG #UNIQLOatGI http://t.co/Kp6UknHwe2

988 retweets, 201 favs

I love Indonesia @damniloveindo Oct 4


"Teman baik itu seperti bintang, kamu tidak selalu melihat mereka, tetapi
kamu tahu mereka selalu berada disana" #DAMNquotes

54 retweets, 8 favs

elzatta hijab @elzattahijab Oct 8


Rumana alias @citraciki aja pakai Kaila Lacitta dari elzatta, manits
banget kan warnanya? :)) http://t.co/9qEXzxs4Yk

31 retweets, 27 favs

Zoya Fashion & Hijab @ZoyaLovers Oct 26


Semoga segala resah berganti ketenangan, ketidakmungkinan jadi mungkin,
dan yang berat jadi ringan. Allah Maha menciptakan keajaiban :)

33 retweets, 8 favs

ARL by hardware @ARLbyHardware Oct 30


Semalam tadi, di studio Musica. Aril sedang membahas koleksi yg akan
segera di rilis. http://t.co/I6FQACfdua

30 retweets, 6 favs

Reports and studies about social media ask for more!

Twitter Trends October 2014

Food

Twitter Trends October 2014

Food
The biggest Twitter profiles

KFC Jagonya Ayam!

178 775

+1% (+1 692)

Indomie

117 772

+6% (+6 561)

Walls Magnum

77 814

+1% (+607)

Cupcakes Heaven

61 789

0% ( 112)

Vitacimin

46 322

+0% (+113)

PizzaHut ID Official

37 267

+2% (+893)

PHD Indonesia

36 933

+2% (+673)

J.CO Donuts & Coffee

31 775

+3% (+913)

BurgerKing Indonesia

31 505

+4% (+1 100)

24 898

+1% (+163)

10 Dua Kelinci

Chart presents number of followers at the end of the month, and its increase.

14 days of free social media analytics sign up!

Twitter Trends October 2014

Food
The most engaging Twitter profiles
activities per tweet

total number of activities

+1

KFC Jagonya Ayam!

22

2 135

+3

Vitacimin

4.4

2 070

Walls Magnum

5.3

1 347

Indomie

9.8

1 243

PHD Indonesia

4.6

1 223

+4

BurgerKing Indonesia

13.9

794

Nutrifood #NutriLead

4.4

706

+3

Milkuat Danone

3.2

500

Dua Kelinci

3.7

420

22.9

275

10 PizzaHut ID Official

Total number of retweets, favorites and replies to all tweets.

Fast & easy reporting of social media campaigns just test!

Twitter Trends October 2014

Food
The most mentioned Twitter profiles

KFC Jagonya Ayam!

47 411

PizzaHut ID Official

23 445

J.CO Donuts & Coffee

14 056

BurgerKing Indonesia

2 758

+2

PHD Indonesia

2 071

+2

Dominos Indonesia

1 880

Walls Magnum

1 699

+2

Vitacimin

1 393

Indomie

1 174

10 Nutrifood #NutriLead

577

Total number of @mentions of a profile.

Reports and studies about social media ask for more!

Twitter Trends October 2014

Food
The most interactive Twitter profiles
relative activity index

activity index

KFC Jagonya Ayam!

58

102 934

PizzaHut ID Official

130

48 537

J.CO Donuts & Coffee

91

28 859

+1

Walls Magnum

16

12 620

+6

Vitacimin

26

12 224

PHD Indonesia

32

11 846

BurgerKing Indonesia

27

8 602

Indomie

6 834

Nutrifood #NutriLead

29

4 526

21

4 443

10 Dominos Indonesia

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.
Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

Precise datadriven recommendations check it out!

Twitter Trends October 2014

Food
The most engaging tweets
BurgerKing Indonesia @BurgerKing_ID Oct 1
Bulan baru semangat baru !!! Mulai hari ini ada 3 produk baru, Ayo kesini
cobain !! ^^ http://t.co/vjoC50bm5S

371 retweets, 85 favs

KFC Jagonya Ayam! @KFCINDONESIA Oct 1


[Retweet Kalau kamu senang KFC Bikin Promo Diskon 35 % Super Besar 2 dan
Super family di bulan Oktober 2014.

195 retweets, 1 favs

Milkuat Danone @Milkuat Oct 31


Ayo jawab pertanyaan digambar ini sekarang. jangan sampai ketinggalan ya
#QuizMilkuatFreshyATW http://t.co/ZsZRtbPNJn

109 retweets, 9 favs

PHD Indonesia @PHD_500600 Oct 22


Caranya gampang: cukup RT tweet ini dan mention 5 temen kamu yg paling
setia nemenin kamu lembur! #BigPastaBox http://t.co/P3lVdoGzkS

103 retweets, 2 favs

Walls Magnum @MyMagnumID Oct 18


Kuis #Time4Magnum: Siapa designer favorit dan apa Ice Cream Magnum favorit
Jullie Estelle? Baca mekanisme http://t.co/S2oVv0d1YS

82 retweets, 2 favs

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Twitter Trends October 2014

Technologies

Twitter Trends October 2014

Technologies
The biggest Twitter profiles

Samsung Indonesia

689 760

+8% (+53 556)

OPPO Indonesia

210 451

+1% (+2 114)

Acer Indonesia

204 454

+7% (+13 006)

SonyXperiaID

152 254

+5% (+7 193)

ASUS Indonesia

137 178

+12% (+15 239)

HP Indonesia

90 640

+6% (+5 455)

LG Mobile Indonesia

90 554

+7% (+5 839)

Lenovo Indonesia

83 141

+8% (+6 053)

Dell Lovers Indo.

63 436

+7% (+4 382)

10 Toshiba TV Indonesia

60 075

+6% (+3 455)

+1

Chart presents number of followers at the end of the month, and its increase.

Fast & easy reporting of social media campaigns just test!

Twitter Trends October 2014

Technologies
The most engaging Twitter profiles
activities per tweet

total number of activities

Samsung Indonesia

53.6

17 968

OPPO Indonesia

55.2

12 530

SonyXperiaID

6.4

4 567

LG Loves Indonesia

20

4 470

Microsoft Indonesia

8.7

2 871

Acer Indonesia

10.6

1 739

ASUS Indonesia

34.2

1 643

+3

LG Mobile Indonesia

4.4

978

Canon Indonesia

3.9

773

3.9

616

10 Lenovo Mobile ID

Total number of retweets, favorites and replies to all tweets.

Reports and studies about social media ask for more!

Twitter Trends October 2014

Technologies
The most mentioned Twitter profiles

Samsung Indonesia

OPPO Indonesia

7 837

+4

Acer Indonesia

2 242

LG Loves Indonesia

1 798

SonyXperiaID

1 684

+5

Lenovo Mobile ID

1 206

ASUS Indonesia

1 090

Microsoft Indonesia

761

+3

LG Mobile Indonesia

535

10 Dell Lovers Indo.

20 045

478

Total number of @mentions of a profile.

Fast & easy reporting of social media campaigns just test!

Twitter Trends October 2014

Technologies
The most interactive Twitter profiles
relative activity index

activity index

Samsung Indonesia

12

84 473

OPPO Indonesia

25

52 652

SonyXperiaID

14

21 043

Acer Indonesia

13 955

+2

Microsoft Indonesia

18

10 927

LG Loves Indonesia

52

10 236

+1

ASUS Indonesia

8 978

+1

Lenovo Mobile ID

34

6 378

+2

LG Mobile Indonesia

6 126

6 045

10 Lenovo Indonesia

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.
Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

Analytical tool for Facebook, YouTube & Twitter try!

Twitter Trends October 2014

Technologies
The most engaging tweets
Samsung Indonesia @Samsung_ID Oct 5
The Next GALAXY is ready! Preorder #GALAXYNote4 at http://t.co/Z1oHBZzNgI
& get the special offer until 19 Oct 14 http://t.co/X5Xk0cGFEZ

1868 retweets, 1009 favs

OPPO Indonesia @OPPOIndonesia Oct 20


#SelfieCraziness RT @corbuzier: Duck face with @marcmarquez93 &
@26_andipedroza taken with oppo beauty shot just now
http://t.co/a6rGhXrJai

1200 retweets, 115 favs

ASUS Indonesia @ASUS_Indonesia Oct 2


Update KitKat kini tersedia untuk ZenFone 4 dan ZenFone 5. Kamu sudah
update belum? :) http://t.co/myUwWRi6qo

119 retweets, 27 favs

Acer Indonesia @acerID Oct 2


Isi survey bisa dapet merchandise menarik, Shopping Voucher, atau Acer
#Liquid smartphone! Klik http://t.co/HLKefMPiRd untuk mengisi survey.

48 retweets, 45 favs

Microsoft Indonesia @MicrosoftID Oct 15


Pertanyaan untuk kuis #TechDaysID, "Acara apa yang paling kalian
tunggutunggu di #TechDaysID 2014?" Ditunggu ya jawabannya!

73 retweets, 3 favs

Reports and studies about social media ask for more!

Twitter Trends October 2014

Telecommunications

Twitter Trends October 2014

Telecommunications
The biggest Twitter profiles

XL Axiata

969 644

+6% (+53 951)

Telkomsel

502 940

+6% (+26 924)

Smartfren

273 377

+2% (+6 027)

3 Indonesia

112 972

+6% (+5 933)

AXIS

98 490

+4% (+4 030)

EsiaBTEL

84 080

+3% (+2 480)

Flexi Irit

29 972

+0% (+104)

BOLT! Super 4G LTE

27 496

+5% (+1 376)

BOLT! Care

11 009

+7% (+710)

10 IM3 Indosat

6 888

+1% (+72)

Chart presents number of followers at the end of the month, and its increase.

14 days of free social media analytics sign up!

Twitter Trends October 2014

Telecommunications
The most engaging Twitter profiles
activities per tweet

total number of activities

Telkomsel

15.1

17 156

XL Axiata

16.3

11 696

Smartfren

12.5

7 944

3 Indonesia

8.1

5 134

BOLT! Super 4G LTE

6.8

2 842

BOLT! Care

35.6

1 671

AXIS

8.1

1 643

Flexi Irit

5.8

686

EsiaBTEL

0.8

183

10 IM3 Indosat

no new tweets

Total number of retweets, favorites and replies to all tweets.

Reports and studies about social media ask for more!

58

Twitter Trends October 2014

Telecommunications
The most mentioned Twitter profiles

Telkomsel

57 486

+2

XL Axiata

8 593

Smartfren

8 375

3 Indonesia

5 503

BOLT! Super 4G LTE

3 604

BOLT! Care

2 308

AXIS

1 866

EsiaBTEL

IM3 Indosat

411

99

10 Flexi Irit

79

Total number of @mentions of a profile.

Reports and studies about social media ask for more!

Twitter Trends October 2014

Telecommunications
The most interactive Twitter profiles
relative activity index

activity index

Telkomsel

109

+1

XL Axiata

56 043

Smartfren

17

45 796

3 Indonesia

37

41 511

BOLT! Care

230

25 317

BOLT! Super 4G LTE

77

21 211

AXIS

12

12 225

EsiaBTEL

3 167

Flexi Irit

10

3 144

10 IM3 Indosat

548 923

373

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.
Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

Fast & easy reporting of social media campaigns just test!

Twitter Trends October 2014

Telecommunications
The most engaging tweets
XL Axiata @XL123 Oct 20
Sebaik apapun pemimpin memajukan negeri, tak ada arti tanpa dukungan
rakyat. Yuk, dukung @jokowi_do2 dan @Pak_JK :) http://t.co/TT3a5bRbcF

2103 retweets, 480 favs

Smartfren @smartfrenworld Oct 27


Tweeps, ada yang mau Andromax V3s GRATIS? RETWEET dong yang mau Andromax
V3s GRATIS! :)

260 retweets, 14 favs

Flexi Irit @FlexiIrit Oct 1


Jangan habiskan waktumu memimpikan sesuatu yg tak mungkin terjadi ketika
kamu bisa bangun dan membuat sesuatu terjadi. Hallo October ^^

211 retweets, 0 favs

Telkomsel @Telkomsel Oct 20


Selamat bagi pengemban harapan rakyat. #JKWJK http://t.co/qWklVPj60h
86 retweets, 8 favs

BOLT! Super 4G LTE @BOLTSUPER4G Oct 18


Berikut ini adalah paket data yg akan berlaku mulai 21 Okt mulai pukul
00.00 wib Guys #BOLTNewDataPlan http://t.co/5L2RhJYmy8

72 retweets, 20 favs

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