The Evolved

Packet Core
David Hovey
Senior Architect & Business Development
EMEA Mobility
dh@cisco.com

C97-647142-00 | 2011 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

Increase Revenue
Enable Premium Services
MONETIZE

Data
Traffic
(Cost)

Coming
Profitability
Gap

Create new business models

Reduce Costs
Manage over the top video
Maximize spectrum and radio assets
OPTIMIZE

ARPU per Bit

Improve Customer Experience

Competitive Quality of Experience
VIDEO
EXPERIENCE

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reserved.

Popular Services and Features

Cisco Confidential

Intelligence
Mobility Control
App based mobility control

$$$

Device Awareness
Adaptation
Translation
Battery life

$$$

Location Awareness
$$$

Roaming
Presence
Reachability

Shape
Subscriber
Experience
Access Technology
Awareness
Select access based on apps
Select access based on
roaming partner

Usage Visibility

$$$

$$$

QoS management
Innovate service offerings

$$$
Session State Awareness

C97-647142-00 | 2011 Cisco and/or its affiliates. All rights reserved.

Service manipulation
Service control
Time of day

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Small Cell
Cisco

Stadium

Unified RAN
Backhaul

Edge and Core

Service
Provider
Wi-Fi
Business

Cisco
Videoscape

Access

IP Edge
and Core

Any-G
Radio

On the go

Aggregation

Cisco
VideoScape

Data Center

TM

Cisco
Femto-cell

Video to go
home

Evolved
Packet
Core

Mobile
Cloud

Virtualized Cisco Prime Network Management

Cisco Advanced Services

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Cisco Confidential

One Network, Any G (even 7G ), Any Screen

Powerful
Performance

ASR 5000
WiFi,
Femto

Highly
Intelligent

2.5G,
3G

Reliable

Worlds #1 UMTS
and CDMA
Operators

4G

Flexible

Single Platform for all Control and Bearer Plane Functions

C97-647142-00 | 2011 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

Common Core Independent of Access Technologies

ECS

P2P
Stateful Content
Firewall Filtering Detection

Cisco EPC

2G SGSN
2G/3G/4G
SGSN

2.5G,
3G

GGSN

PCEF

Data
Center

MME/
SGSN

Unified
RAN

3G SGSN

IP Core

GGSN/
PGW/SGW

4G

Internet

MME
ePDG/TTG
/PDIF/HNB
-GW
SGW

WiFi,
Femto
C97-647142-00 | 2011 Cisco and/or its affiliates. All rights reserved.

PGW

PCEF

Integrated DPI and PCEF

Intelligence
Integration
of
enables
SGSN
Seamless
User
Exp
Flexibility
The Only
to
High
provide
lowers TCO (40% OpEx),
&
In-line
MME
services
Reduces
directly
Control
through
Femto
Gateway
Performance
Seamless
Evolution
Integrated
simplifies the network,
Messages/Cost
on to
theLTE/4G
platform
30%
and
Secure
WiFi
Access
2G/3G/4G
SGSN
and ensures accuracy
Cisco Confidential

Industry-Leading Mobile Packet Core Intelligent Performance

Bandwidth

Competitive
platforms
optimized for
bandwidth

ASR 5000
Optimized for
Throughput,
Transactions,
and Density

Competitive
platforms
optimized
only for
transactions

Transaction Processing
Superior Performance = Throughput + Transactions + Density
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Cisco Confidential

Enabling a Smarter Pipe for Mobile Monetization

Mobility Unified
Reporting

Cisco
ASR 5000
CSCF

OCS
OFCS

SSC

HSS/
AAA

MAP/Diameter

Radius/
Diameter

Ga /
Gy

IMS

Subscriber spending controls

Service provider protection
Subscriber interaction

Rx

Internet

Service based controls

Bandwidth, QoS

Cisco ASR 5000

Cisco ASR 5000

SGSN / MME / SGW

IPCF

Corporate

TOD services, automated controls

GGSN / PCEF / PGW /

In-Line Services

PPT

Operational savings of 35%-40% versus competitive offerings

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Cisco Confidential

Analysis for Network Optimization, Targeting New Services

Optimize
Network
Performance

Target
New
Services

Plan
Infrastructure
Investments
Cisco ASR 5000
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Cisco Confidential

One Voice Solution

MSC Server

3G
IuCS/A

Mg
SR-VCC UE

IuPS/Gb

HSS

Sv
S6a

S3
SGSN

PCRF
Rx

MME
4G

Cx

S1-MME

RCS
IP-SM-GW
MMTEL-TAS
SCC-AS
SR-VCC

Cisco
Converged
Services
Platform
ISC
Cisco
Session
Control
Manager

S11
SGi
S1-U

SR-VCC UE

Integrated IMS
and LTE Functions

P/I/S/E-CSCF

S/P-GW

Seamless
IMS to CS Mobility

C97-647142-00 | 2011 Cisco and/or its affiliates. All rights reserved.

Cost Optimized
Performance

Support for
Messaging, Presence,
RCS

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Operator Strategies
Traffic

On-Net Social Web

User Generated Video

Create

Rich Communications Suite

Voice and Video over LTE

Collaborate

Premium Mobile Video

Mobile TV
Mobile Ad-Insertion

Mobile Cloud Partnerships

Toll-Free Mobile Broadband
M2M

Control

Revenue
Tiered Pricing
Family Data Plan
Turbo Boost

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Parental & Corporate Controls

Work/Play Plans
Freemium

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Traffic
Function Integration
3G, 4G Integration

Traffic (TCP, HTTP) Optimization

Transcoding/Transrating
Bandwidth Shaping
Fair Usage
Resource Management

Network Offload
Wi-Fi, femtocell Offload

C97-647142-00 | 2011 Cisco and/or its affiliates. All rights reserved.

Function
Integration

Revenue

Video / Data

Policy

Offload

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12

SITUATION
Telenor wanted complete 2.5/3G HSPA+ replacement with seamless upgrade path to EPC service
delivery
Business:

CHALLENGES

Migration of existing consumer & corporate APNs

Wholesale replacement of existing Ericsson mobile
core

Technical:
Overlay 2.6Ghz LTE hotspots to supplement 2.1Ghz &
1800Mhz bands in semi-urban areas
SIGTRAN on Gr/Gs/Gf and IuPS-C towards Huawei RNC

SOLUTION
Single platform for all functions with deployment
flexibility & reduced TCO
Complete mobile packet core solution (SGSN/GGSN,
P/S-GW, MME)
Utilize Inline Services for ECS (eGCDR generation), policy
enforcement, analytics /reporting
Investment protection, operational commonality

RESULTS
All BSCs/RNCs & eNBs cut-over to Cisco SGSN/MME:
- Running over 1M SAAUs on UMTS network with EPC production trials
in progress
Centralized architecture with control and bearer functions segmented in
separate systems in 3 NDCs

C97-647142-00 | 2011 Cisco and/or its affiliates. All rights reserved.

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13

SITUATION
Verizon Wireless wanted to evolved from a 3G CDMA network to a 4G LTE network
Business:

CHALLENGES

VzW had a nationwide 3G CDMA network but it could

not offer simple, global roaming
Wanted to get away from QCOM royalties structure

Technical:
Aggressive timelines for deployment meant not
everything could be fully specified
Complicated hand-off procedures (CDMA<->LTE)

Cultural:

SOLUTION
Early POC AIMS specified by VzW and their core
vendors (2008) bake off for LTE vendors
Dedicated engineering & field support teams helped
ensure success
Heavy standards work in parallel with development
efforts
Carrier class, high density, service/feature rich gateway
solution for all access technologies (CDMA, eHRPD, LTE)
Investment protection, operational commonality

Moving from CDMA to GSM huge learning curve

RESULTS
Cisco worked collaboratively with VzW to drive:

Standards architectures

Call flows, test plans, interface specifications

Drove the architectures and technological choices putting Cisco at a
competitive advantage
Trusted advisor and true technology partner

C97-647142-00 | 2011 Cisco and/or its affiliates. All rights reserved.

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Architecture with Separate PS Core: Complexity now Simplified

SMS-GMSC
SMS-GMSC
MSC/ HLR/AuC/EIR
MSC/
HSS SMS-GMSC
MSC/
HLR/AuC/EIRHSS HSS
HLR/AuC/EIR
SMS-IWFMSC
SMS-IWFMSC
SMS-IWFMSC
VLR
VLRVLR

SS7 /
SS7 / SITRAN
SS7
SITRAN

GERAN
GERAN
GERAN

PSTN

PSTNPSTN

Billing
Billing
Solution
Billing
Solution
Solution
DNS

CG 2G/3G
3G SGSN
3G GGSN
SGSN/GGSN
SGSN
2G SGSN
CG
IP
IP CoreIP
Core Core
2G GGSNGGSN
DNSDNSDNS

Other
Other
Other
PLMN
PLMN
PLMN

Present Network Details

4 GGSNs & 6 SGSNS

6 Million SAU & 0.6 Million PDP
Less than 1 Gbps Capacity
More than 35 Types of Cards
40 Chassis

C97-647142-00 | 2011 Cisco and/or its affiliates. All rights reserved.

Competitor Proposal
8 GGSNs & 12 SGSNS
11 Million SAU & 6 Million PDP
15 Gbps Capacity w/ DPI
Around 50 Types of Cards
50 Chassis

DNS DNS

Internet
Internet Internet
/Intrane
/Intranet /Intranet
t
WAPWAP
G/W
WAP G/W AAA
G/W

AAA AAA

CISCO Proposal
4 GGSNs & 4 SGSNS
11 Million SAU & 6 Million PDP
15 Gbps Capacity w/ DPI
Around 5 Types of Cards
4 Chassis

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More Than 200 Operators in More Than 75 Countries

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Trusted partner for global Mobile Service Providers

Innovation

Monetization

Optimization

differentiation

new revenue

reduced costs

C97-647142-00 | 2011 Cisco and/or its affiliates. All rights reserved.

Access
Independent

Industry
Leadership

seamless
experience

strong
partnership

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17

Thank you.

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