International Journal of Economy, Management and Social Sciences, 2(9) September 2013, Pages: 711-716

TI Journals

International Journal of Economy, Management and Social Sciences

ISSN
2306-7276

www.tijournals.com

The Comparison of Attraction Human Resources

Governmental Company by Phase Successive Method (FAP)
and Matrix Index, SWOT
Naser Hamidi 1, Zahra Bakhtiary 2, Maryam Khaksar *3
1

Faculty Member of Management Department, Qazvin Branch, Islamic Azad University, Qazvin, Iran.
Post-Graduate Student of Governmental Management Department, Qazvin Branch, Islamic Azad University, Qazvin, Iran.

2,3

AR TIC LE INF O

AB STR AC T

Keywords:

Nowadays, human resources is one of the most important capital of each company, recruitment of
employee and specialist can result in development and increasing benefit in each company. Of
course, it is needed to say huge and famous companies require to these employee for archiving
their goals. The object of this paper from these comparisons of recruitment employee is that which
resources with attention to matrix index SWOT can be the first and be helpful in attraction of
employee. In this paper, we are applying the opinion of human resources governmental company
and we apply which is one phase successive method (FAP) to analysis and examine for collecting
information. Finally, it is conduct that promotion and then advertisement in newspaper and
magazine, attraction by internet is considered.

Strategy of human resources management

attraction human resources
SWOT
FAP

2013 Int. j. econ. manag. soc. sci. All rights reserved for TI Journals.

1.

Introduction

The crisis in the world market is led to overbear every company to overcome their direct and indirect competitors. [6] Therefore, manager
always look for strategic methods to promote their position in the market. One of these method and approach is human resource which is
most important purpose of manager to attract and recruit employee. Furthermore with attention to this matter that accurate attract of suitable
and skillful people can decrease the problems, without presence of skillful employee will not be active and dynamic organization. [11]
Manager of human resources should consider to this matter and inform that lack of selection of skillful employee damage the whole market
and these damages are not related to one system but also they related to those employees too. [13]The important question of this paper is
that which resources of human in governmental company by SWOT index are important?! This project has innovation aspect because
consider SWOT matrix indexes and compare those resources in the governmental organization.

2.

Literature review

The strategy of these human resources by management method politics provide one environment for adjustment company internal capacity
with competitors environment.[6] The strategy of human resources management is included organizational and performance strategy that
organizational strategy is involved culture and change management and development working relation is like strategy of attraction
employee approach management strategy, development human resource and reward strategy .[2]There are many definitions about attraction
of human resource as first stage of recruitment. The purpose of this stage is recognizing potential applicant and persuade them to introduce
themselves as applicant.[9] In addition to attention to job necessity, organization attraction.[7] Banjkv define this system as looking for
many people of society and applicant that organization can select skillful employee between them. [8] The resources of this system is
divided to two cases which are internal and external organization. Organization internal strategy is involved promotion and movement and
organization external strategy is attraction of employee by radio, TV, newspaper, magazine, university and scientific centers.
Promotion: means having one position higher than previous position which is needed to higher educational degree, more experience and
skills. This promotion is based on several reasons. One of them is that inter employee are skillful than as usual. The other reason is that
probably they can be safer and can adjust their long time requirement with organization. One of other methods is movement which is
related to movement of one employee from one position to other one without promotion or increasing payment. The movement often lead
to become familiar together and make them ready for new opportunities.[7] The resource is related to radio, TV, magazine, newspaper, job
center, university , internet and scientific center. Newspaper and magazine: advertisement in both of them is lead to inform applicant to
attract by employer. These advertisement should attract readers and applicant and it is one way to attract potential people but in this method
employer should be patient.[15] Job center select employee based on the ability, skills of them and the personal attitude (such as age, sex ,
* Corresponding author.
Email address: maryam_khak2011@yahoo.com

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Internati onal Journal of Ec onomy, Mana ge me nt and Soci al Sc iences , 2( 9) Sept ember 2013

) and then decrease the price of this system. From the other point of view these centers can introduce people and applicant to educational
centers for learning more expertise. [1] Introducing employee and direct visiting: applicant can contact to organization by calling telephone,
send Email, writing letter . This way is one of but way to become employee of that institution. Introducing employee to other sectors is
one of the other ways of attraction of employee. In general, by this way some centers can attract employee for their company.
University and scientific organization: educational organization graduated applicant are one of important resource of this kind of centers.
University, educational system, schools and other systems are educational organization which centers can study and examine degree and
skills of applicant.[13] Internet: from the first decade ninety of go development of computer industry, fast development of technology and
communication were leaded to development of computer channels and various site. Furthermore, with this progress, electronic site about
attraction of employee increase. [4]
From one of the recent method of job center, we can express internet which is involved social channels and website. [5] In attraction
process there are two website. The first is online in which manager search for skillful applicant and the other is website of company. It
means that company introduces its requirement to applicant by site. The method of internet has fewer prices and it is suitable for young
applicant. [15] One of these approaches which is developing severely is attraction by internet social networks. It is desirable between young
specialist and companies which attract many employees by this way. [5]
2.1 Matrix SWOT
This model is useful and brief model which recognize the factors of weakness, strength and other things this model is an endeavor for
examine and analysis of external and internal matters and it is designed based on convenient strategy. In this model, opportunities and
threat show us desirable and undesirable challenging in industry environment. [14] The model of SWOT is the keywords of weakness,
strengths, opportunities and threats words. The first step in planning strategy is determining of purposes, mission and assignment of
organization, and then we can design strategy based on SWOT which is one of tools of strategy design. With using of this analysis you can
examine external and internal environment and make some decision which adjust organization strengths with environment opportunities.
[12]
2.2The model of research

The resource of
employee attraction

Threats

Internet

3.

Opportunities

Newspaper
and Magazine

Weakness

Promotion

Strengths

Movement

Methodology

The method of research is applicable the object of applicable research is having knowledge for determining tools by which requirement
become providing. In such research, the object is recognizing new knowledge that follow definite applying in such process. In other words,
applicable research is an effort for solving scientific problems which is exist the real word. [10] Sample of this kind of applicable research
is example of comparison attraction of employee in contract with company condition and employee attraction. For collecting information
we use library method and for collecting date we use questionnaire. For solving the matters of research, we use phase successive method
(FAP) which is one of make- decision valid method, and this is statement of the validity of research.

The Comparison of Attraction Human Resources Governmental Company by Phase Successive Method (FAP) and Matrix

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Internat ional Jour nal of Economy, Mana ge ment and Social Sciences , 2(9) Se pt ember 2013

3.1 Statistic Society

This research statistic society involves all human resource experts of governmental company as follow: Administrative affairs
directorEmployee affairs headPromotion headRecruitment sector headSelection affairs supervisorHumanities programmer
supervisorEmployee affairs programmerHumanities programmerSelection affairs programmerAll these experts has bachelors degree or
more than it with ten years work experience.
3.2 The method of data analysis
As before said, we use (FAP) for data analysis. Successive analysis process is one of famous make-decision method which is defined by Mr
saati. This is useful when you encounter with some option and index in make- decision. Although clever people can use their mind for these
calculations, but you should pay attention that this process can not reflex human mind style. In other words, using the series of phase has
more adjustment with human and language explanation. It is better to use it and predict and make good decision in the real world. The
numbers which are used in this research are phase triangle numbers. [3]
3.3 Applicable formula and relation

M 1 M 2 (l1 l2 , m1 m2 , u1 u2 )

(1)

M 1 * M 2 (l1 * l 2 , m1 * m2 , u1 * u 2 )

(2)

1 1 1
1 1 1
M 11 , , , M 21 ,
,
u1 m1 l1
u 2 m2 l 2

(3)

m n

S k M kj * M ij
j 1
i1 j1

(4)

(5)

(6)
.

(7)
(8)
(9)

4.

Data analysis

In the first step of research we use one questionnaire to recognize employee attraction resource and spread between all experts, then we ask
them to give score and delete whichever they consider is additional we find out that the resource was included human attraction by TV,
magazine, newspaper, advertisement, educational centers, university and internet, after examining, we could four of these resource are
additional. With considering this point, second questionnaire is designed based on SWOT matrix. In this step we ask expert to write
employee resource two by two which should be base on weakness, strength, threats and opportunity and then give score them. With
considering to second questionnaire, we analysis the all matters.

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Table1: The standard couple comparison matrix

We conclude these statistic from 9 questionnaire about couple comparison.
C1: strength C2: weakness C3: opportunity C4: threat

C1
C2
C3
C4
Sum

C1
(1,1,1)
(.12,2.21,7)
(.2,2.64,5)
(.12,1.88,5)

C2
(.14,3.44,8)
(1,1,1)
(.17,4.17,8)
(.17,1.42,8)

C3
(.2,2.56,7)
(.12,1.06,5)
(1,1,1)
(.12,3.1,8)

C4
(.2,3.35,8)
(.12,3.56,6)
(.12,2.45,8)
(1,1,1,)

Sum
(1.54,10.35,24)
(1.36,8.37,19)
(1.49,10.26,22)
(1.41,7.4,22)
(5.8, 35. 84, 87)

A4
(.17,3.73,9)
(.2,2.7,9)
(.11,1.58,8)
(1,1,1,)

sum
(1.48,13.36,28)
(1.48,8.23,26)
(1.33,6.59,23)
(1.34,9.56,21)
(5.63, 38. 08, 98)

Table2: Employee attraction resource couple comparison matrix based on strength points.
A1: promotion A2: movement A3: newspaper and magazine A4: internet

A1
A2
A3
A4
Sum

A1
(1,1,1)
(.11,1.63,7)
(.11,1.37,8)
(.11,2.46,6)

A2
(.14,4.03,9)
(1,1,1)
(.11,2.64,6)
(.11,2.42,5)

A3
(.17,4.6,9)
(.17,2.9,9)
(1,1,1)
(.12,3.77,9)

[1/5.63,1/38.08,1/98] -1 =(.01,.026,.19)
s1 = (1.48,13.36,28)(.01,.026,.19) =(.0148,.35,5.32)
S2=(1.48,8.23,26)(.01,.026,.19) =(.0148,.214,4.94)
s3=(1.33,6.59,23)(.01,.026,.19) =(.013,.171,4.37)
S4=(1.34,9.56,21)(.01,.026,.19) =(.013,.25,3.99)
V (s1>=s2) =1 V (s1>=s3) =1 V (s1>=s4) =1
V (s2>=s1) =.97 V (s2>=s3) =1 V (s2>=s3) =.99
V (s3>=s1) =.96 V (s3>=s2) =.99 V (s3>=s4) =.998
V (s4>=s1) =.97 V (s4>=s2) =.1 V (s4>=s3) =1

Normal
.256
.249
.246
.249

Not Normal
1
.97
.96
.97

Options
A1
A2
A3
A4

Table3: Employee attraction resource couple comparison matrix based on weakness points A1: promotion A2: movement A3: newspaper and magazine A4:
internet

A1
A2
A3
A4
Sum

A1
(1,1,1)
(.2,3.47,8)
(.142.75,8)
(.14,2.67,8)

A2
(.12,1.77,6)
(1,1,1)
(.14,2.33,8)
(.14,2.64,6)

A3
(.12,2.57,7)
(.12,3,7)
(1,1,1)
(.12,2.94,5)

A4
(.12,2.57,7)
(.17,2.46,7)
(.2,2.53,8)
(1,1,1,)

[1/5.73,1/36.02,1/89] -1=(.011,.028,.175)
s1 = (1.36,8.32,21)(.011,.028,.175) =(.015,.23,3.675)
S2(1.49,9.93,23)(.011,.028,.175) =(.016,.28,4.02)
s3=(1.48,8.61,25)(.011,.028,.175) =(.016,.24,4.375)
S4(1.4,9.25,20)(.011,.028,.175) =(.015,.26,3.5)
V (s1>=s2) =.986 V (s1>=s3) =.997 V (s1>=s4) =.99
V (s2>=s1) =.1 V (s2>=s3) =1 V (s2>=s3) =1
V (s3>=s1) =.935 V (s3>=s2) =.99 V (s3>=s4) =.994
V (s4>=s1) =.1 V (s4>=s2) =.99 V (s4>=s3) =1

Normal
.247
.253
.25
.25

Not Normal
.986
1
.99
.99

Options
A1
A2
A3
A4

Sum
(1.36,8.32,21)
(1.49,9.93,23)
(1.48,8.61,25)
(1.4,9.25,20)
(5.73, 36.02, 89)

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Internat ional Jour nal of Economy, Mana ge ment and Social Sciences , 2(9) Se pt ember 2013

Table4: Employee attraction resource couple comparison matrix based on opportunity points A1: promotion A2: movement A3: newspaper and magazine
A4: internet

A1
A2
A3
A4
Sum

A1
(1,1,1)
(.14,.74,5)
(.122. 65,8)
(.14,2.37,9)

A2
(.2,5.13,7)
(1,1,1)
(.2,4.18,8)
(.14,2.1,6)

A3
(.12,3.52,8)
(.12,1.56,5)
(1,1,1)
(.14,3.1,6)

A4
(.11,2.63,7)
(.17,3.22,7)
(.17,1.62,5)
(1,1,1,)

Sum
(1.43,12.29,23)
(1. 43,6.52,18)
(1.49,9.45,24)
(1.42,8.57,22)
(5.77, 36. 83, 87)

[1/5.77,1/36.83,1/87] -1 =(.011,.027,.173)
s1 = (1.43,12.29,23)(.011,.027,.173) =(.0157,.334,3.98)
S2=(1. 43,6.52,18)(.011,.027,.173) =(.0157,.176,3.11)
s3=(1.49,9.45,24)(.011,.027,.173) =(.015,.255,4.152)
S4=(1.42,8.57,22)(.011,.027,.173) =(.015,.2.366,3.81)
V (s1>=s2) =1 V (s1>=s3) =1 V (s1>=s4) =1
V (s2>=s1) =.95 V (s2>=s3) =.98 V (s2>=s3) =.98
V (s3>=s1) =.98 V (s3>=s2) =1 V (s3>=s4) =1
V (s4>=s1) =.98 V (s4>=s2) =1 V (s4>=s3) =.995

Normal
.256
.244
.25
.25

Not Normal
1
.95
.98
.98

Options
A1
A2
A3
A4

Table5: Employee attraction resource couple comparison matrix based on threats points A1 : promotion A2 : movement A3 : newspaper and magazine A4:
internet

A1
A2
A3
A4
Sum

A1
(1,1,1)
(.11,1.63,7)
(.11,1.37,8)
(.11,2.46,6)

A2
(.14,4.03,9)
(1,1,1)
(.11,2.64,6)
(.11,2.42,5)

A3
(.17,4.6,9)
(.17,2.9,9)
(1,1,1)
(.12,3.77,9)

A4
(.17,3.73,9)
(.2,2.7,9)
(.11,1.58,8)
(1,1,1,)

Sum
(1.48,13.36,28)
(1.48,8.23,26)
(1.33,6.59,23)
(1.34,9.56,21)
(5.63, 38. 08, 98)

[1/5.63,1/38.08,1/98] -1=(.01,.026,.19)
s1 = (1.48,13.36,28)(.01,.026,.19) =(.0148,.35,5.32)
S2=(1.48,8.23,26)(.01,.026,.19) =(.0148,.214,4.94)
s3=(1.33,6.59,23)(.01,.026,.19) =(.013,.171,4.37)
S4=(1.34,9.56,21)(.01,.026,.19) =(.013,.25,3.99)
V (s1>=s2) =1 V (s1>=s3) =1 V (s1>=s4) =1
V (s2>=s1) =.97 V (s2>=s3) =1 V (s2>=s3) =.99
V (s3>=s1) =.96 V (s3>=s2) =.99 V (s3>=s4) =.998
V (s4>=s1) =.97 V (s4>=s2) =.1 V (s4>=s3) =1

Normal
.256
.249
.246
.249

Not Normal
1
.97
.96
.97

Options
A1
A2
A3
A4

Briefly the conclusion of significance coefficient computation in couple comparison matrix is explaned as follow:

.255
.250
.244
.243

C4
.247
.256
.249
.246
.249

C3
.25
.256
.244
.25
.25

C2
.249
.247
.253
.25
.25

C1
.254
.26
.257
.24
.23

A1
A2
A3
A4

With considering to above conclusion, we conclude A1>A2>A3>A4

The above matrix conclusion showed that in this famous company, promotion has the most significant and internet has less significant in contact to
promotion.

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5.

Conclusion

Human resource in one of important capital of each company and organization. The attraction and recruitment of employee and specialist
can increase benefit of company and be the father of its development. The most important purpose of human resource management is that
select expert and skillful employee. With this point that attraction of expert and skillful employee prevents some problems, without
presence of them we could not have active and dynamic company. The SWOT model shows the desirable and undesirable challenges in
industry environment. This project research and compare the employee attraction resource of such famous company by (FAP). In this
project, it is stated that promotion has the most superiority in contract with other cases. There for, in this company, employee attraction
internal resource has more superiority and in such case that company does not have employee and ask to attract, these personals move to
empty sector. In the second step company can attract their employee from external environment by advertisement, magazine, newspaper
and internet. With considering these conclusions we advise to researcher that performs these comparisons base on other standards and also
we suggest them to compare these resources in personal and less dominant comparison too.

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