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DANANG UNIVERSITY OF ECONOMICS

HND IN BUSINESS (MANAGEMENT)


ASSIGNMENT COVER SHEET
NAME OF STUDENT
REGISTRATION NO.
UNIT TITLE
ASSIGNMENT TITLE
ASSIGNMENT NO
NAME OF ASSESSOR
SUBMISSION DEADLINE

Unit 6: Business Decision Making


BUSINESS ANALYTICS
2 of 2
ELBERT BRYAN VIDAL, MBA
JAN. 12, 2015

I, ________________ hereby confirm that this assignment is my own work and not copied or
plagiarized from any source. I have referenced the sources from which information is obtained by me
for this assignment.

________________________________
Signature

_________________________
Date

----------------------------------------------------------------------------------------------------------------

FOR OFFICIAL USE


Assignment Received By:

Date:

BDM Assignment 2 QCF Nov 2014 DUE


1

Unit Learning Outcomes


Outcome

Evidence for
the criteria

Assessors
Decision

Feedback

First
attempt

Be able to
produce
information in
appropriate
formats for
decision
making in an
organisational
context
LO3

Be able to use
software
generated
information to
make
decisions in an
organisation
LO4

Produce
graphs using
spreadsheets
and draw valid
conclusions
based on the
information
derived

3.1

Create trend
lines in
spreadsheet
graphs to
assist in
forecasting for
specified
business
information

3.2

Prepare a
business
presentation
using suitable
software and
techniques to
disseminate
information
effectively

3.3

Produce a
formal
business
report

3.4

Use
appropriate
information
processing
tools

4.1

Prepare a
project plan for
an activity and
determine the
critical path
Use financial
tools for
decision
making

Internal
Verification
Rework

4.2

4.3

Merit grades awarded

M1

M2

M3

Distinction grades awarded

D1

D2

D3

BDM Assignment 2 QCF Nov 2014 DUE


2

Outcome

Evidence for
the criteria

Feedback

Assessors
Decision
First
attempt

Internal
Verification
Rework

Assignment
( ) Well-structured; Reference is done properly / should be done (if any)
Overall, youve
Areas for improvement:

ASSESSOR SIGNATURE

DATE

DATE

NAME:.......................................................................................

(Oral feedback was also provided)


STUDENT SIGNATURE

NAME : ..............................................................................
FOR INTERNAL USE ONLY
VERIFIED
YES
NO
DATE
: ........................................................................
VERIFIED BY : ........................................................................
NAME
: ........................................................................

BDM Assignment 2 QCF Nov 2014 DUE


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SCENARIO A: DATA PROCESSING AND INFORMATION MANAGEMENT


Following the results of the UAI Study that you conducted in the first assignment, you
are now going to present the results of the study together with your business
proposal on how to expand the Centre for International Education.
Further information will be provided as you go on with answering the learning
outcome assessment tasks. You need to rely completely with this information and
present the needed documents to illustrate your knowhow of each learning
objectives
Tasks
1. Shown below is the advertising budget of the CIE for different media and their
corresponding effectiveness KPI (measured by OTS or opportunities to see).

Year
2009
2010
2011
2012
2013
2014

TV (USD)
3,000
3,200
3,250
3,300
3,325
3,375

OTS
1,500
1,555
630
580
650
430

Internet
500
600
700
800
900
1000

OTS
5,000
6,000
7,500
8,100
8,300
8,600

Newspaper
200
250
300
350
360
370

OTS
120
120
120
130
130
150

Referring from the above data, create appropriate illustrative charts or any other
diagrams that can be a very good source of management information. In your
illustration, include explanations, remarks and analysis about correlation (and what it
means) and the implications of your analysis i.e. which medium is more effective?
Which is ineffective? What will be the trend if we follow this line of information?
2. Referring from the UAI study that you have conducted, present the result of
your survey through charts. Please take note that the charts you will present
reveals insights about marketing decisions and strategies that may be made
by the Centre.
After completing these tasks, show and present the results to the CIE management
through a well structured and informative Powerpoint presentation. You may also
use other software/applications such as Prezi or Apple Presenter.
As you prepare for these tasks, remember that you will pass the assignment if you
will be able to:

Produce graphs using spreadsheets and draw valid conclusions based on the
information derived.
3.1

Create trend lines in spreadsheet graphs to assist in forecasting for specified


business information.
3.2

Prepare a business presentation using suitable software and techniques to


disseminate information effectively.
3.3

BDM Assignment 2 QCF Nov 2014 DUE


4

Produce a formal business report.

3.4

Use appropriate information processing tools

4.1

SCENARIO B BUSINESS PROCESSING TOOLS AND BUSINESS ANALYTICS

You have found out through your research that the Centre for International
Educations brand awareness and image need to be improved. As such, there is a
great need to boost marketing activities to accomplish this new goal. Your
discussions with your team led to the conclusion that a strong Integrated Marketing
Communications campaign need to be done. The IMC plan/schedule is presented in
the table below. Draw a network diagram for this plan and determine the critical path
for the IMC Campaign
Activity
A.
B.
C.
D.
E.
F.
G.
H.
I.

Preceding Activity

Develop IMC themes and concepts


Meet different advertisers
Draw storyboard and other collaterals
Hire talents and orient them about the IMC
Publish advertisements
Run advertisement tests
Post outdoor advertisements
Roll outdoor events
Fully launch all IMC Campaigns

A
B
B
B
C,D
F
F

Duration
(days)
7
6
4
3
7
7
6
5
2

For this task, it is expected of you to;

Prepare a project plan for an activity and determine the critical path

4.2

SCENARIO C FINANCIAL ANALYSIS


The CIE plans to invest for the brand building and reinforcement of its image. To do
this, the financial director of the centre together with all the managers estimated the
investment and future cash flows from this. This is summarised in the table below.
Year
1
2
3
4
5

Cash Flows (Euros)


(45,000)
12,000
14,000
16,000
23,000

Net Income
3,000
4,000
6,000
12000

BDM Assignment 2 QCF Nov 2014 DUE


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The management team expects a return of at least 15% on their investment. Would it
be a wise decision to pursue the investment?

Use financial tools for decision making such as net present value, accounting
rate of return, internal rate of return and payback period. in considering the
investment. 4.3

Your information must include the following:

The report that should not exceed 2,500 words in length, be typed, wordprocessed

Have a logical structure with clearly presented and explained sections

Have well-summarised findings of the investigation

BDM Assignment 2 QCF Nov 2014 DUE


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Grading
Pass

is achieved by meeting all the requirements defined in the assessment


criteria. (Refer page 2 of the assignment brief)

Merit

Select/design and apply appropriate methods/techniques

(M2)

Characteristics / Possible Evidence the design of techniques (use of


line, pie, bar charts, histograms, trend charts, scatter diagram, etc.)
justified, a range of sources of information used and the selection of
methods and techniques have been justified for the chosen business
organisation.
Present and communicate appropriate findings

(M3)

Characteristics / Possible Evidence report shows a logical structure


with clearly presented data and explained sections related to chosen
business problems. Present data using spreadsheet and financial
figures through software techniques e.g. tables, trend lines, NPV,
discount factor, payback, etc.
Distinction Take responsibility for managing and organising activities

(D2)

Characteristics / Possible Evidence ability to show with evidence the


areas of substantial activities have been planned, managed and
organised and independence demonstrated in the collection of data
based on financial service department.
Demonstrate convergent/lateral/creative thinking

(D3)

Characteristics / Possible Evidence problems have been solved and


innovation and creative thought have been applied examples includes
suggestion of expenses charts, ROI, projection graphs, processing
tools implication, etc.

BDM Assignment 2 QCF Nov 2014 DUE


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PRESENTATION
1. The assignment should have a cover page that includes the assignment title,
assignment number, course title, module title, Lecturer/tutor name and
students name. Attach all the pages of assignment brief/cover sheet with your
report and leave them blank for official use. Content sheet with a list of all
headings and page numbers is to be included.
2. This is an individual assignment. Ensure that authenticity declaration has
been signed.
3. A fully typed up professionally presented report document. Use 12 point Arial
or Times New Roman script.
4. Your assignment should be word-processed and should not exceed 2,500
words in length. Charts, tables, graphs are not included in the word
count.
5. Use the Harvard referencing system and physical exhibits are outside this
limit. The assignment should contain a list of any references used in the
assignment.
NOTES TO STUDENTS FOR SUMMISSION

Check carefully the submission date and the instructions given with the
assignment. Late assignments will not be accepted.

Ensure that you give yourself enough time to complete the assignment by the
due date. Do not leave things such as printing to the last minute excuses of
this nature will not be accepted for failure to hand-in the work on time.

You must take responsibility for managing your own time effectively. If you are
unable to hand in your assignment on time and have valid reasons such as
illness, you may apply (in writing) for an extension.

Failure to achieve a PASS grade will results in a REFERRAL grade being


given.

NOTE: If you are caught plagiarizing, the University policies and


procedures will apply.

BDM Assignment 2 QCF Nov 2014 DUE


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