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I, ________________ hereby confirm that this assignment is my own work and not copied or
plagiarized from any source. I have referenced the sources from which information is obtained by me
for this assignment.
________________________________
Signature
_________________________
Date
----------------------------------------------------------------------------------------------------------------
Date:
Evidence for
the criteria
Assessors
Decision
Feedback
First
attempt
Be able to
produce
information in
appropriate
formats for
decision
making in an
organisational
context
LO3
Be able to use
software
generated
information to
make
decisions in an
organisation
LO4
Produce
graphs using
spreadsheets
and draw valid
conclusions
based on the
information
derived
3.1
Create trend
lines in
spreadsheet
graphs to
assist in
forecasting for
specified
business
information
3.2
Prepare a
business
presentation
using suitable
software and
techniques to
disseminate
information
effectively
3.3
Produce a
formal
business
report
3.4
Use
appropriate
information
processing
tools
4.1
Prepare a
project plan for
an activity and
determine the
critical path
Use financial
tools for
decision
making
Internal
Verification
Rework
4.2
4.3
M1
M2
M3
D1
D2
D3
Outcome
Evidence for
the criteria
Feedback
Assessors
Decision
First
attempt
Internal
Verification
Rework
Assignment
( ) Well-structured; Reference is done properly / should be done (if any)
Overall, youve
Areas for improvement:
ASSESSOR SIGNATURE
DATE
DATE
NAME:.......................................................................................
NAME : ..............................................................................
FOR INTERNAL USE ONLY
VERIFIED
YES
NO
DATE
: ........................................................................
VERIFIED BY : ........................................................................
NAME
: ........................................................................
Year
2009
2010
2011
2012
2013
2014
TV (USD)
3,000
3,200
3,250
3,300
3,325
3,375
OTS
1,500
1,555
630
580
650
430
Internet
500
600
700
800
900
1000
OTS
5,000
6,000
7,500
8,100
8,300
8,600
Newspaper
200
250
300
350
360
370
OTS
120
120
120
130
130
150
Referring from the above data, create appropriate illustrative charts or any other
diagrams that can be a very good source of management information. In your
illustration, include explanations, remarks and analysis about correlation (and what it
means) and the implications of your analysis i.e. which medium is more effective?
Which is ineffective? What will be the trend if we follow this line of information?
2. Referring from the UAI study that you have conducted, present the result of
your survey through charts. Please take note that the charts you will present
reveals insights about marketing decisions and strategies that may be made
by the Centre.
After completing these tasks, show and present the results to the CIE management
through a well structured and informative Powerpoint presentation. You may also
use other software/applications such as Prezi or Apple Presenter.
As you prepare for these tasks, remember that you will pass the assignment if you
will be able to:
Produce graphs using spreadsheets and draw valid conclusions based on the
information derived.
3.1
3.4
4.1
You have found out through your research that the Centre for International
Educations brand awareness and image need to be improved. As such, there is a
great need to boost marketing activities to accomplish this new goal. Your
discussions with your team led to the conclusion that a strong Integrated Marketing
Communications campaign need to be done. The IMC plan/schedule is presented in
the table below. Draw a network diagram for this plan and determine the critical path
for the IMC Campaign
Activity
A.
B.
C.
D.
E.
F.
G.
H.
I.
Preceding Activity
A
B
B
B
C,D
F
F
Duration
(days)
7
6
4
3
7
7
6
5
2
Prepare a project plan for an activity and determine the critical path
4.2
Net Income
3,000
4,000
6,000
12000
The management team expects a return of at least 15% on their investment. Would it
be a wise decision to pursue the investment?
Use financial tools for decision making such as net present value, accounting
rate of return, internal rate of return and payback period. in considering the
investment. 4.3
The report that should not exceed 2,500 words in length, be typed, wordprocessed
Grading
Pass
Merit
(M2)
(M3)
(D2)
(D3)
PRESENTATION
1. The assignment should have a cover page that includes the assignment title,
assignment number, course title, module title, Lecturer/tutor name and
students name. Attach all the pages of assignment brief/cover sheet with your
report and leave them blank for official use. Content sheet with a list of all
headings and page numbers is to be included.
2. This is an individual assignment. Ensure that authenticity declaration has
been signed.
3. A fully typed up professionally presented report document. Use 12 point Arial
or Times New Roman script.
4. Your assignment should be word-processed and should not exceed 2,500
words in length. Charts, tables, graphs are not included in the word
count.
5. Use the Harvard referencing system and physical exhibits are outside this
limit. The assignment should contain a list of any references used in the
assignment.
NOTES TO STUDENTS FOR SUMMISSION
Check carefully the submission date and the instructions given with the
assignment. Late assignments will not be accepted.
Ensure that you give yourself enough time to complete the assignment by the
due date. Do not leave things such as printing to the last minute excuses of
this nature will not be accepted for failure to hand-in the work on time.
You must take responsibility for managing your own time effectively. If you are
unable to hand in your assignment on time and have valid reasons such as
illness, you may apply (in writing) for an extension.