A

PRODUCTION REPORT
ON
INDUSTRIAL VISIT OF

AARVEE DENIM & EXPORT LTD.

SUBMITTED BY
SOM-LALIT INSTITUTE OF BUSINESS ADMINISTRATION
(AFFILIATED TO GUJARAT UNIVERSITY TOWARDS PARTIAL
FULFILLMENT OF S.Y.B.B.A. PROGRAMME)

GUIDED BY: - TWINKLE TRIVEDI

SUBMITTED BY: - DARSHIT SEJAPARA

ROLL NO.:- 195
DIV.:- B
S.Y.B.B.A

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CERTIFICATE
This is to clarify that Darshit Sejapara has prepared the report
company Aarvee Denim & Export Ltd. submitted to GUJARAT
UNIVERSITY towards partial fulfillment of the partial study of
S.Y.B.B.A.

---------------------

---------------------

Prof. K. J. Patel

Prof. Twinkle Trivedi

(Director)

(Faculty Incharge)

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ACKNOWLEDGEMENT

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The successful completion of this report would not have been

possible without co-operative & support of my teacher, friends & my
institute.

I am heartily thankful to my management for providing me the

opportunity to make a study of practical training in organization.

I am thankful to my college, friends, faculty members and all

those who have helped me directly or indirectly in the preparation of
this report.

Place: Ahmedabad

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PREFACE

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EXPERIENCE IS THE BEST TEACHER

This saying has played a guiding role in including visit as a part
of the curriculum of the B.B.A. programmed of Gujarat University.
This visit & a report on this visit allows the student the practically
visit the industry & study real business environment.

This practical training at B.B.A. programmed develops a feeling

about the difficulties & challenges in the business world. Only theory
knowledge does not impart complete education, practical experience
must accompany theoretical knowledge to add meaning to
education. To fulfill these objectives industrial visit as a part of B.B.A.
programmed.

In this direction, I have tried my level best to present a project

report based on this visit.

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INDEX
No.

PARTICULARS

PAGE
NO.

BRIEF DETAILS ABOUT INDUSTRY

COMPANY PROFILE

10

PRODUCTION DEPARTMENT

17

HUMAN RESOURCE MANAGEMENT

24

MARKETING DEPARTMENT

32

FINANCIAL DEPARTMENT

38

SWOT ANALIYSIS

44

SOCIAL RESPONSIBILITY & FUTURE PLAN

46

CONCLUSION

49

10

BIBLIOGRAPHY

51

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CHAPTER-1 BRIEF DETAILS ABOUT

INDUSTRY

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1.1 Size of the company:

Aarvee denims export Ltd. Its product includes denim fabrics,

denim garments & cotton garments. Denim garments which includes
jeans, trousers, jackets & shirts for men, women & kids.

1.2 Other player in this industry:

Aarvee denims export Ltd. Company is second largest denim

fabrics manufacturing company in India. It is also facing competition
from other companies. They are:

1) K. G. Denim Ltd.
2) Arvind Product Ltd.
3) Raymond

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CHAPTER-2 COMPANY PROFILE

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2.1 Name & Address of company:

Name: -Aarvee Denims & Export Ltd.

Address: - Green field Project (Unit-3) 191,

Moja Shavadi,
Narol Sarkhej Highway,
Ahmedabad (382405)
Gujarat India.

Wed site: www.aarvee-denims.com

Register office: - 188/2, Ranipur village

Opp. CNI church,
Narol,
Ahmedabad382405
Gujarat India.

Email: grievence@aarvee-denims.com

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2.2 Mission / Vision of the Organization:

To earn maximum profit and sell maximum DENIM garments

in the market is the main vision of the company. The companys
mission is very much consumers satisfaction. A consumer would like
to purchase a denim garments once again from the market

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2.3 History of the company:

Amtex India Pvt. Ltd. was established in 28th March, 1988. The
commercial production of Denim fabric was started company and the
name was changed to Aarvee Denim & Export Ltd. on 7th April, 1994.

Denim fabrics facility at Narol, near Ahmedabad with a capacity

to manufacture 2.16 million of denim fabrics per annum. The
company is committed to conducting business in accordance with
highest standards with applicable laws rules & regulation.

The company setup facilities for dyeing 21.6 lacks meter per
annum of yarn & processing of 21.96 lacks meter per annum of grey
fabric at Ranipur & Narol.

The company Aarvee Denims signs MOU with Government of

Gujarat. The company indigo Denims fabrics are sold under the
brand name Amtex Indigo Blue Denim.

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2.4 Organization Structure:

Chairman

Manager Director

Departmental In charge

_______________________________________

Production
Manager

Supervisor

H. R.
Manager

Finance
Manager

Factory
Manager

Marketing
Manager

Supervisor

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2.5 Location advantage:

Benefit of location: A factory is located in a remote area.
Aarvee Denims Company is situated on the Sarkhej road, Narol.
In Ahmedabad. Because of this place, they get easily raw
material, transport facility.
In environment is good.

Limitation of location: A factory is away from city so; the employees feel very
uncomfortable for transportation from home to company &
company to home.

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2.6 Achievements:

Aarvee Denims has achieved lot of success and became 2nd

largest manufacturer in India.
Aarvee Denims has variety of products with fashion, colors &
patterns.

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CHAPTER-3 PRODUCTION DEPARTMENT

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3.1 Production classification:

(A) Denim fabrics
(B) Cotton fabrics
(C) Denim garments
(D) Cotton garments

Ladies Wear

Mens Wear
Shirts
Jeans
T-shirts
Trousers

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3.2 Production process:

Floor room

Spinning

Weaving & Warping

Seizing

Finishing

Packing

Garment Department

Ware House

Garment Finishing Department

Show Room

1) Floor room:
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i) Carding:
Raw material is converted into silver form.
ii) Drawing:
From above silver it is parralised to make it as unit
form.
2) Spinning:
Two steps of spinning.
i)
Ring Frame:
Yarn is made to use in Inter or simplex frame.
ii) Open-End:
Yarn is made & finished directly by using
latest technology.
3) Weaving & warping:
The chases are mounted on warping machine to form a
bean to be fed to dying-sizing machines.
4) Seizing:
Seizing

Clean Wash

Drying

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In this step various seizing of trade, colors, shops, shape,

design & pattern to be made are decide.
ii) Clean Wash:
Once the fabric is made it is sent for clean wash where
chemical is used along with drink water.
iii) Drying:
Its a process includes grying, cylinder where finished
fabric is a starched with the help of maize floor.
5) Finishing:
The cloths are passed through heating produced & finally
taken up for finishing in pad finishing machines. Paring the
finishing process the cloth shrinkage is around 12% to 14%. The
fabrics are inspected & the packed.
6) Packing:
i) A-grade:
For cuttable defects are allowed on every 800
meters of cloth.
ii) B-grade:
5 to 12 cuttable defects are allowed & cloth is said
to be moderate.
iii) C-grade:
More than the 12 cuttable defect & cloth is fully
damages.

7) Garments Department:
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a) Cutting
b) Stitching
c) Quality
d) Embroidery
e) Washing
f) Finishing
8) Garment Finishing Department:
a) Bare tack machine
b) P. V. label & alternation
c) Button pressing table
d) Steam pressing table
e) Stain remover
f) Folding
g) Check table
h) Packing

3.3 Production Capacity:

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Manufacturing Capacity:
Spinning 30,000 Metric Tones per annum
Weaving 72 Million meters per annum
Garment Division 15, 00,000 pieces per annum

Machines Capacity:
Machines
Felt
Yarn stock machine
Tsudakoma machine
Sampling side loading machine
Hydro acceleration machine
Sample dryer
Production dryer machine
Production washing machine

Capacity
44 speed per minute
30 speed per minute
45 speed per minute
900 RPM
Average 48 per minute
Minimum 10 kg
Maximum 50 to 70 kg
Maximum 80 kg
70 kg
200 kg
120 kg
300 kg

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CHAPTER-4 HUMAN RESOURCE

MANAGEMENT

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4.1 No. of employees and shift:

In Aarvee Denim industry no. of employees are 250.
Every attendance within the organization is known as system
should be maintained in office for proper function of the
administrative generally the shift is three months.

8:00 am to 2:00 pm
3:00 pm to 12:00 am
12:00 am to 7:00 pm

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4.2 Training and development:

Internship training in this method this training is usually meant
for such person & such jobs where advance therical knowledge is to
be backed by practical experience on the job.

Development of an employee, refer to those activities that

prepare the people.

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4.3 Recruitment and selection:

i) Recruitment:
Recruitment is the process of searching for prospective
employees & obtaining application for jobs from a many which the
right people can be selected thus finding & attracting capable for
employment.

ii) Selection:
Selection is second step of placement of people. In
selection process, detail about job, required qualification or other
related information provided to HR manager to fulfill vacant position.

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4.4 Promotion & transfer:

Promotion is an important area for changing the position of the
employee. It helps an employee to upgrade himself in responsibility
higher status & high position.

Transfer polices it is necessary to proper job description & job

analysis care should be taken to ensure that frequent or large scale
transfer are avoided by laying down adequate selection & placement
procedure for the purpose.

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4.5 Performance appraisal:

Organization is established to achieve certain objective
achievement of goal or targets. Normally, the workers & supervisor
sit together & do appraisal to avoid any prejudice. The PA system is
transparent.
Performance appraisal is important part of every company.

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4.6 Wealth fare measure:

Aarvee denims & export limited is welfare measure provided
that:-

a. Women & child welfare

b. Provision of drinking water
c. They give also medical facilities by a government
hospital.
d. They also give provident fund

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4.7 Health & safety measure:

Company believes that safety must function as an integral
part of each of the operation. Company gives safety to
employee through a mask, helmet & medical test in one year.
They also provide insurance policies such as mediclaim, life
insurance etc. Employees safety refers to the protection of
workers from the danger of industrial accidents.

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CHAPTER-5 MARKETING DEPARTMENT

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5.1 Type of Product:

1) Denim garments: jeans, trousers, Jackets, shirts, etc for men,
woman & kids.
2) Cotton Garments.
3) Home Tactile.
4) Power Plants.

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5.2 Place:

Place related is decision involution distribution of product

important variable of include of the place.
a) Coverage:
Company product of the areas in which coverage Aarvee
denim &export limited of product of the international country
of the more than 10 countries.
b) Channel:
Intermediate of which help of company to make its
product available to final customer.
c) Wholesaler:
There are the 3 level of company has to direct the
consumer international companies is using of agent.
Manufacturer

Wholesaler

Retailer

Customer

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5.3 Location:
This company has 65 showrooms in all over India. Main &
biggest show room placed on Delhi.

5.4 Transport:
Company has been transport of the two ways:
1) Indian Market
2) International Market
This company transports its goods via road, air & water.

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5.5 Major competitors:

Aarvee Denims Company has many major competitors like,
1) M. G. Denims Ltd.
2) M. K. Exim (India) Ltd.
3) Arvind Products Ltd.

5.6 Promotion:
Promotion is given workers performance. In marketing
promotion means all those tools that a marketer uses to take his
product from the factory to the customer & hence involves
advertising, sales promotion, public relation & publicity.

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5.7 Research & development:

Marketing is a total system of interacting business activities
designed to plan, price, promote & distribute want satisfying
products & services to present & potential customer market.
Benefits derived as a result of the above research &
development new product mix have been effected & cost reduction
& batter realization.

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CHAPTER-6 FINANCIAL DEPARTMENT

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6.1 Initial investment:

When any company has a separate entity than every company
required an appropriate investment.
So on the basis of that we have found the initial investment of
the company of Aarvee Denims & Export Ltd. so was rupees 86
lacks in 1988.
Company has started a new business with this type of
appropriate investment.

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6.2 Sources of finance:

Aarvee Denims Export Ltd. has raised fund from the following
sources:

BOB
BOI
IDBI
HDFC

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6.3 Balance Sheet:

Rs in Crore
Sr.

Particular

31/03/2010 31/03/2009

No
1

Sources of Funds
a

Share Capital

23.46

38.45

Resve& Surplus

140.50

123.91

Loans Funds
A

Secured Loan

150.23

80.03

Unsecure Loan

81.14

148.26

Toata Debt

231.37

228.29

Fixed Assets
A

Gross Block

415.86

408.62

- Deprecation

128.51

105.43

Net Block

287.35

303.19

Investment

128.41

340.50

Inventories

72.03

75.65

Debtors

78.83

63.65

Cash & Bank Balance

17.41

12.57

Current Liabilities

35.60

45.56

Provisions

17.63

17.67

5
A

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6.4 Profit & Loss A/c:

Rs in Crore
Sr. No

Particular

31/03/2010

Income
A

Gross Sales

374.77

- Excise Duty

Net Sales

374.77

Other Income

12.47

In Stock

14.76

Expenditure
A

Material Cost

177.76

Manf. Cost

46.57

Empolyee Cost

16.19

Admin., selling, Gen, exp

9.84

Depreciation

23.21

+ P.B.T

30.20

Profit for Tex

1.02

Current Tex

Fring Benefit Tax

-Net Prov for Tax

123

P.A.T

50.21

+ Net Exp

31.76

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6.5 Capital structure:

Capital Structure

__________________________

Owned Fund

Debt.

________

S. capital
-E. S. capital
-P. S. capital

Reserves
&
surplus

-Secured loan
-Unsecured loan

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CHAPTER-7 SWOT ANALIYSIS

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It means:
S- Strength
W- Weakness
O- Opportunity
T- Threats
Strength:
Fabric brand Amtex
Focusing more on Garments
Venturing into Home Textile
Weakness:
Denim Outlook Subdued
Opportunity:
Venturing into Home Textile
Focusing more on garments
Threats:
Competition from other countries
Changing Fashion Trends.

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CHAPTER-8 SOCIAL RESPONSIBILITY &

FUTURE PLAN

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Social responsibility:
Social responsibility is a concept whereby the organization
considers the interest of society by taking responsibility for the
impact of their activities on customers, suppliers, employees,
shareholder, communities & other stockholders, as well as the
environment.
The company believes that a good corporate Governance
structure would not only encourage value creation but also provide
Accountability & control system with risk involve.

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Future plan:
Aarvee Denims Export Ltd. wants to increase the plant of denim
in every place of India & also try to expand its sales which will result
in increase profitability and productivity.
It also aims to be the leading brands in denims world to capture
the market and also plans to go global in future.

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CHAPTER-9 CONCLUSION

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Finally, I considered that this project report Aarvee Denim &

Export Ltd. was a great experience. It was very wonderful experience
for me from this project.
I am very thankful to the management of Aarvee Denim &
Export Ltd. & all the persons of the company who helped me
immensely in preparing this report.

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CHAPTER-10 BIBLIOGRAPHY

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Websites:
www.aarvee-denims.com
Supported by Google

Books:
Human Resource & personal Management
- K. Aswathappa
Marketing Management
- Philip Kotler

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