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LETTER OF INTENT

Greetings from Article 19!

We extend a warm welcome to reputed business organizations like yours, to associate with
Article19 as its proud sponsors for the year 2014. Article19 provides your brand with a unique
platform to interact directly with more than 30,000 students in Manipal and thereby gain
maximum mileage.
We ensure that you will receive ample visibility across all events. Apart from that we also provide
an opportunity for brands to conduct their customized promotional activities, gather student dat
abase, set up stalls and many other benefits. We put in all our efforts to ensure that all sponsors
get the best return on their investments in return for their support to Article 19; because we
understand the value of synergy.
Companies that have been our major sponsors in the previous years include ITC Classmate
Tata Steel, TAFE, Union Bank, Corporation Bank, Cognizant, Hercules, Maple, Aikya Global, Ion
mobiles and many more.
Also please find other festival details along with the brochure. This will include the sponsorship kit
and other details.
We look forward to associating ourselves with you.

Benefits to the Company


Identification with youth

Brand Awareness and/or brand revitalization towards target audience: Your company support
will be acknowledged through television, radio advertisements, banners, backdrops; posters
etc. during promotional campaigns at various inter college cultural and media fests.

Attracting and influencing best talent across industry: Article 19 is incorporated in the University
Calendar, thus giving leverage to the company to conduct various workshops in the college
premises. Also, this would be a direct opportunity for the sponsors to get in touch with the
delegates representing 80 major media colleges and institutions across India; invited and
attending the fest.

Networking and getting to interact with industry stalwarts across verticals

Increase exposure to diverse industry counterparts

Co-branding and beneficial association with Manipal University.

TARGET AUDIENCE
The various attendees of this event will be

Chancellor: Dr Ramdas Pai, Padma Bhushan, Datuk (honorific title conferred by the Government
of Melaka, Malaysia), Golden Peacock Lifetime achievement awardee

Pro Chancellor: Dr H S Ballal

Vice Chancellor: Dr K Ramnarayan

Media Stalwarts as esteemed resource persons for the fest

Media Houses

Participants from 80 major media colleges and institution across India and abroad.

28,000 Students and Faculty of 24 constituent institutions under Manipal University in India and
abroad (Dubai and Malaysia)

DURING THE EVENT

The sponsors name and any other details the sponsor wishes will be announced during all
workshops, conferences, screenings, talks and sub-events of the fest.

Sponsors advertisements will be displayed on giant screens during the event.

The stage backdrops of all Article 19 events will have the logos of the sponsors displayed.

Mementos and participation certificates will also carry the logos.

All article 19 advertisements and promotions in the mainstream media will include sponsors
details.

Kindly note:
The prominence and size of the logos shall depend on the package chosen.
Sponsor can change their web banner creative three times over the course of the year.

TITLE SPONSOR: 3 LAKHS


The title sponsor shall have exclusive priority rights over all Article 19 publicity.
The event shall be referred to as
<Title Sponsor> presents Article 19.
All Article 19 publicity material will carry the Title Sponsors logo, which will be the largest in size
after the event logo
This package includes the following exclusive benefits of RADIO & TELEVISION publicity
mediums

PRINT PUBLICITY

One advertising brochure of the Title Sponsor will be sent along with the Article 19 brochures and
invitations to all Media, Design and Performing Arts related colleges.

Two Hoardings in prime areas of Manipal are reserved for the event and the Title Sponsor.

Six (20 feet) dropdowns for the sponsor within the University premises.

3000 posters would be printed and pasted around Manipal. Title Sponsor will get a prominent add space
on the posters.

150 Flex banners will be put in and around Manipal and the Title Sponsors logo would be carried on
them.

200 Rack cards shall be placed in all the hotels (Fortune Valley View Inn) and guest houses where the
dignitaries would reside

The Tile Sponsor logo would also occupy a major portion on the Article 19 (2014) event brochure,
badges after the event logo. There would also be an exclusive write up by the title sponsor on the Article
19 event brochure and invitation brochures.

Pamphlets about the company would be distributed to all the delegates and during all promotional
activities of the festival.

NEWSPAPERS AND MAGAZINES:


PRESS LAUNCH FOR THE EVENT

Cross-section of paid & promotional print support. All media coverage, press releases will
include the format of:

<Title Sponsor> sponsored Article 19.

Leading newspaper dailies such as The Hindu, Deccan Herald, Deccan Chronicle, Times of
India etc.

Vernacular Press : Udayavani, Vijay Karnataka, Prajayvani, Samukta Karnataka

Online Media: Daijiworld.com, Mangalorean. Com

Student run online media: Chill Maadi, themanipalblog.com, themanipaljournal.com,


manipalthetalk.net

RADIO

Cross-section of paid and promotional radio support (preferably 92.7 Big FM)

TELEVISION

Advertisements and promotion of the title sponsor shall be played on Channel U.

ONLINE SOCIAL MEDIA

A banner advertisement would be placed on the Article 19 website. (The content is left to the
discretion of the sponsor)

The Title Sponsor is entitled to an exclusive write up on the Article 19 website. (The content is
solely left to the discretion of the sponsor.)

Major inclusion on all our social media handles. (Facebook, Twitter, Pintrest, Instagram). We shall
also include

E-flyers to 2000+ database

DURING THE EVENT

Two stalls of 10x10 feet each, either within the college campus or on Manipal University property.

Title Sponsors advertisements could be played during the event on the main screen of the event. 4 slots
of 5 minutes each day could be reserved for the same.

Mention on all the certificates to be distributed to sponsors.

The Article - 19 T-shirt will have the sponsors logo on one sleeve.

The sponsor may hold an exclusive pre-event or workshops before the main fest which will be organized
by the A19 team in consultation with the sponsor (Event expenses to be borne by the Sponsor).

Featured branding space on event newsletters, event videos and print avenues

OTHER BENEFITS
Team Article 19 offers professional surveys and market research to the Title Sponsor for their
product/services. Be it product recognition or media audience profiling, the research can be
conducted in and around Manipal (Udupi, Mangalore and Bangalore).
The Title Sponsor will receive an extensive database of students for recruitments and internships.

PRINCIPAL SPONSOR: 1.5 LAKHS


The principal sponsor shall receive the second best publicity benefits after the Title Sponsor.
The logos of the sponsor will be in all publicity material.
This package includes the following exclusive benefits of RADIO publicity mediums

PRINT PUBLICITY

One hoarding in prime areas of Manipal will be reserved for the event and the principal sponsor.

Four (20 feet) dropdowns for the sponsor within the University Premises.

1000 posters would be printed and pasted around Manipal. Principal Sponsor will get a
prominent add space on the posters.

The Principal Sponsor logo would also occupy a major portion on the Article 19 (2014) event
brochure, badges after the event logo. There would also be an exclusive write up by the title
sponsor on the Article 19 event brochure and invitation brochures.

The Principal Sponsor logo will be placed on the main event posters.

Pamphlets about the company would be distributed to all the delegates and during all
promotional activities of the festival.

SOCIAL MEDIA

The Principal Sponsor is entitled to an exclusive write up on the Article 19 website. The content is
solely left to the discretion of the sponsor.

Major inclusion on all our social media handles. (Facebook, Twitter, Pintrest, Instagram). We shall
also include.

RADIO

Cross-section of paid and promotional radio support (preferably 92.7 Big FM)

OTHER BENEFITS
The Principal Sponsor will receive an extensive database of students for recruitments and
internships.

DURING THE EVENT

The sponsor may get to hold a 30 minute workshop during the main fest which will be
organized by the A19 team in consultation with the sponsor.

Two 8x8 feet stalls will be allotted to the Principal Sponsor at the Article 19 venues.

Mention on all the certificates to be distributed to the delegates.

Title Sponsors advertisements could be played during the event on the main screen of
the event. 2 slots of 2 minutes each day could be reserved for the same.

There would also be an exclusive write up by the Principal sponsor on the Article 19 event
brochure and invitation brochures.

ASSOCIATE SPONSOR: 75,000


All Article 19 publicity material will display
<Title Sponsor> presents Article 19 in association with <Associate Sponsor1><Associate Sponsor2>

PRINT PUBLICITY

Two (20 feet) dropdowns for the sponsor within the University Premises.

150 Flex banners will be put in and around Manipal and the Associate Sponsors logo
would be carried on them.

Pamphlets about the company would be distributed to all the delegates and during all
promotional activities of the festival.

NEWSPAPERS AND MAGAZINES

News Presence shall be made through the press launch of the event.

SOCIAL MEDIA PUBLICITY

Web presence for a duration of 6 months.

Major inclusion on all our social media handles. (Facebook, Twitter, Pintrest, Instagram). We shall
also include

DURING THE EVENT


One 8x8 feet stall will be allotted to the Associate Sponsors for 2 days at the Article 19 venue.
Mention on all the certificates to be distributed to delegates.
Featured branding space on the backdrop displayed during the event.

Mentions about the Associate Sponsor would be made during the course of the event.

RESOURCE SPONSOR

A resource Sponsor would sponsor travel, accommodation as well take care of the other needs
of the dignitaries coming down by the fest.

Mentions along with all the other sponsors associated during the festival.

Advertisements of the Resource sponsor will be played before and after the talk of the
respective dignitary, they choose to sponsor.

Rack Cards with the Resource Sponsors logo would be places in all the residential rooms as well
as lobbys where the dignitaries would be residing.

Newspaper Presence if a particular talk by the sponsored resource person is extensively


covered by the media.

OTHER SPONSORSHIP
1.
2.
3.
4.
5.
6.
7.

GIFT AND CERTIFICATE SPONSORS RS 40,000


MERCHANDISE SPONSOR RS 30,000
AWARDS SPONSOR: RS 20,000
MEDIA SPONSOR IN KIND
PRINTING SPONSOR IN KIND
BEVERAGE SPONSOR IN KIND
TRAVEL SPONSOR: IN KIND

CONTACT US
SCHOOL OF COMMUNICATION
PRESS CORNER, MANIPAL, 576104
KARNATAKA, INDIA
Please Contact:
Tarush Bhalla: +91 7829549622
Mahalaxmi Parthasarathy: +91 8951389909
E-mail ID: a19mediafest@gmail.com

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