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PACKAGING &

DIELINES

THE DESIGNER’S BOOK OF PACKAGING DIELINES
THE DESIGNER’S BOOK OF PACKAGING DIELINES

CONTENTS

SHOPPING BAGS

4

RIGID BOXES

20

FOLDING BOXES

46

GIFT CARD CARRIERS

104

LEGEND

Trim Line

Fold Line

46 GIFT CARD CARRIERS 104 LEGEND Trim Line Fold Line Glue Area Self Adhesive Strips Grey

Glue Area

CARD CARRIERS 104 LEGEND Trim Line Fold Line Glue Area Self Adhesive Strips Grey Board Page

Self Adhesive Strips

LEGEND Trim Line Fold Line Glue Area Self Adhesive Strips Grey Board Page 2 Packaging &

Grey Board

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L W
L W

H

H L W
H
L
W

HELLO

The team at Design Packaging whole-heartedly believes in the value of collaboration, and the generosity of idea sharing. The Creative Division @DesignPackaging creates multiple structural comps weekly as part of our evolutionary design process. That process relies on sketching and proto-typing as a means to innovate by testing new folds, new unveiling processes, and new material combinations that meet the specific goals set by every project.

So many of these explorations in design, geometry, and unveiling go unused that we would feel selfish not sharing them with the packaging design community. We have also included dielines for many packaging standards, for some of the more common applications that can serve as a starting point to evolve into more complex structures.

We appreciate the support of Andrew Gibbs and the community created by his team at TheDieline, to them we extend our thanks. We hope you enjoy this book and are able to share the inspiration you find within its pages as well.

Thank you,

inspiration you find within its pages as well. Thank you, Evelio Mattos Creative Director Page 3

Evelio Mattos Creative Director

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SHOPPING BAGS

The embodiment of a brand, it’s promises, values, mission can be felt in the tactile qualities of a shopping bag handle, the sound of it’s paper, and the strength of it’s structure. Beyond their utilitarian function or service as walking billboards, shopping bags communicate their message in a flash through well designed visual cues. We’ve provided several shopping bag templates in the pages that follow, each template can be scaled to meet your brand’s specific needs. We recommend that you always print out the dielines to confirm dimensions, proportions, user experience, and that the structure is what you envisioned prior to applying artwork.

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EURO-STYLE SHOPPING BAG

The Euro-style shopping bag is defined by it’s reinforced turned edge along the top of the bag.This fold provides added rigidity and differentiates the bag construction by commanding a level of luxury.The turned edge is accented by either using a four knot, or vanishing type handle to elevate the tactile experience.

BOTTOM BOARD
BOTTOM BOARD

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TRIANGLE BAG

The Triangle Shopping Bag is a specialty bag most often found carrying three bottles of a fine wine, with a simple insert construction protecting the bottles. Due to it’s angled footprint, this bag is best used as a taller structure with a narrower footprint to maintain a level of comfort when carried.

BOTTOM BOARD
BOTTOM BOARD

DIVIDER INSERT

a level of comfort when carried. BOTTOM BOARD DIVIDER INSERT Page 8 Packaging & Dielines |

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PLEATED SHOPPING BAG

The Pleated Shopping Bag is a specialty retail shopping bag that alludes to the future of retail through facets, folds, and contrast.

to the future of retail through facets, folds, and contrast. VALLEY FOLD PEAK FOLD BOTTOM BOARD
VALLEY FOLD
VALLEY FOLD

PEAK FOLD

BOTTOM BOARD

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GIFT WRAP BAG

The Gift Wrap Bag is a simple solution that allows fast and easy gift wrap behind the counter or at the cashwrap stand within retailers. By utilizing a heavier board, you may be able to eliminate the need for an internal box completely.

RIBBON OPENING BOTTOM BOARD
RIBBON OPENING
BOTTOM BOARD

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DIECUT HANDLE BAG

The Diecut Handle Bag is a standard shopping bag on the lower end of the pricing spectrum. It’s simplicity is derived from the die cut vs. requiring a hand-applied handle.The die-cut handle will require a reinforcement board under the turn top to provide the adequate structure to carry the appropriate weight for the internal volume of the bag.

the appropriate weight for the internal volume of the bag. Page 14 Packaging & Dielines |

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BOTTOM BOARD

weight for the internal volume of the bag. Page 14 Packaging & Dielines | designpackaginginc.com BOTTOM
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DIECUT HANDLE BAG WITH FLAP

This is an evolution of the die-cut handle bag, elevating the look and feel of the die cut through the use of magnets and flap closures. It’s simplicity is derived from the die cut vs. requiring a hand-applied handle.The flap and handle area will need a reinforcement board to provide the structure required to hold the client’s specified product weight without tearing.

BOTTOM BOARD

MAGNETIC CLOSURES
MAGNETIC CLOSURES

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NWPP TOTE BAG

This synthetic non-woven polypropylene shopping bag provides a reusable solution for retailers, which can be produced both in a laminated and unlaminated option. Handles are variable as they can be made of self material, or a new material can be introduced as an accent to the overall design.

FRONT BACK
FRONT
BACK

LEFT GUSSET

as an accent to the overall design. FRONT BACK LEFT GUSSET RIGHT GUSSET Page 18 Packaging
as an accent to the overall design. FRONT BACK LEFT GUSSET RIGHT GUSSET Page 18 Packaging

RIGHT GUSSET

to the overall design. FRONT BACK LEFT GUSSET RIGHT GUSSET Page 18 Packaging & Dielines |
to the overall design. FRONT BACK LEFT GUSSET RIGHT GUSSET Page 18 Packaging & Dielines |

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RIGID BOXES

Rigid boxes are often seen in luxury packaging because of the weight, strength, and firmness conveyed by their structure. These dielines for rigid boxes, focus on the paper wrap that is applied to the exterior of the heavy weight chipboard (grey board) that give the boxes their structure. The interior of rigid boxes are often wrapped by a paper liner that carries a consistent look and feel throughout the unveiling experience. We recommend that you always print out the dielines to confirm dimensions, proportions, user experience, and that the structure is what you envisioned prior to applying artwork.

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2-PIECE RIGID BOX

The 2-Piece Rigid Box, also known as a rigid set-up box, consists of a base and lid. Lid to base proportions depend on design and personal taste. A deeper lid or full telescoping lid can at times elevate perceived value.

LID

telescoping lid can at times elevate perceived value. LID BASE Page 22 Packaging & Dielines |

BASE

telescoping lid can at times elevate perceived value. LID BASE Page 22 Packaging & Dielines |

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COLLAPSIBLE RIGID TRIANGLE BOX

The Collapsible Rigid Triangle Box creates unique opportunities for application and user experience. It’s space-saving collapsibility is created by the left and right folding panels.

COVERBOARD EXTERIOR

by the left and right folding panels. COVERBOARD EXTERIOR COVERBOARD INTERIOR RIGHT EXTERIOR RIGHT INTERIOR LEFT

COVERBOARD INTERIOR

folding panels. COVERBOARD EXTERIOR COVERBOARD INTERIOR RIGHT EXTERIOR RIGHT INTERIOR LEFT EXTERIOR LEFT INTERIOR
folding panels. COVERBOARD EXTERIOR COVERBOARD INTERIOR RIGHT EXTERIOR RIGHT INTERIOR LEFT EXTERIOR LEFT INTERIOR
folding panels. COVERBOARD EXTERIOR COVERBOARD INTERIOR RIGHT EXTERIOR RIGHT INTERIOR LEFT EXTERIOR LEFT INTERIOR
folding panels. COVERBOARD EXTERIOR COVERBOARD INTERIOR RIGHT EXTERIOR RIGHT INTERIOR LEFT EXTERIOR LEFT INTERIOR
RIGHT EXTERIOR RIGHT INTERIOR LEFT EXTERIOR LEFT INTERIOR
RIGHT EXTERIOR
RIGHT INTERIOR
LEFT EXTERIOR
LEFT INTERIOR
GLUES TO COVERBOARD
GLUES TO COVERBOARD

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RIGID FLIP TOP BOX

The Rigid Flip Top Box and its segmented two-hinge lid can be closed through several methods: sleeve, ribbon closure or magnets. The lid rests securely in place on the interior wall, while the interior cuff panel provides a stopping point.

BODY EXTERIOR

INTERIOR WALL

LID INTERIOR INTERIOR CUFF PANEL
LID INTERIOR
INTERIOR CUFF PANEL

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WIDE TRIANGULAR FLIP-TOP BOX

The Wide Triangular Flip-top box, is best used with an insert to hold an individual product.The angled flip top gives the user an alternative to the standard horizontal/vertical haptic motion.

TOP HALF

BOTTOM HALF

HINGE

haptic motion. TOP HALF BOTTOM HALF H I N G E Page 28 Packaging & Dielines

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DRAWER BOX

The Drawer Box is made up of two components: a sleeve and a drawer. Being held together through friction, the drawer should pull forward in one smooth motion to reveal the product inside.

OUTER BOX
OUTER BOX
DRAWER RIBBON LOOP
DRAWER
RIBBON LOOP

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BUCKLE BOX

The Buckle Box is a simple closure system inspired by a belt buckle.The left and right flaps meet together and interlock when closed, and lifts one by one when opened for a unique unveiling experience.This closure utilizes hidden magnets to lock it in place.

EXTERIOR

utilizes hidden magnets to lock it in place. EXTERIOR INTERIOR LEFT BUCKLE RIGHT BUCKLE Page 32

INTERIOR

LEFT BUCKLE

magnets to lock it in place. EXTERIOR INTERIOR LEFT BUCKLE RIGHT BUCKLE Page 32 Packaging &

RIGHT BUCKLE

to lock it in place. EXTERIOR INTERIOR LEFT BUCKLE RIGHT BUCKLE Page 32 Packaging & Dielines
to lock it in place. EXTERIOR INTERIOR LEFT BUCKLE RIGHT BUCKLE Page 32 Packaging & Dielines

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ANGLED CUFF RING BOX

The Angled Cuff Ring Box, is a simple evolution of the standard hinged ring box.The interior cuff allows the exterior lid and base to create this sharp, modern shape while the ribbon pull provides softness and interactivity.

BOX EXTERIOR

BOX INTERIOR
BOX INTERIOR

BASE

LID

and interactivity. BOX EXTERIOR BOX INTERIOR BASE LID HINGE Page 34 Packaging & Dielines |

HINGE

and interactivity. BOX EXTERIOR BOX INTERIOR BASE LID HINGE Page 34 Packaging & Dielines | designpackaginginc.com
and interactivity. BOX EXTERIOR BOX INTERIOR BASE LID HINGE Page 34 Packaging & Dielines | designpackaginginc.com

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PEDESTAL BOX

The Pedestal Box is a two-piece construction that allows the product to be displayed and held securely on a platform for merchandising at retail, and provide a dramatic presentation when opened.

BASE EXTERIOR

BASE INTERIOR

LID EXTERIOR CUFF PLATFORM
LID EXTERIOR
CUFF PLATFORM
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LID INTERIOR

EXTERIOR BASE INTERIOR LID EXTERIOR CUFF PLATFORM Page 36 Packaging & Dielines | designpackaginginc.com LID INTERIOR
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DRAWBRIDGE BOX

Inspired by drawbridge towers, this box can be designed with either a separate lid (pictured) or a hinged top that when opened, allows the front panel to be lowered by the user revealing the product.

LID EXTERIOR BASE EXTERIOR FOLD OUT PANEL
LID EXTERIOR
BASE EXTERIOR
FOLD OUT
PANEL

LID INTERIOR

BASE INTERIOR FOLD OUT PANEL
BASE INTERIOR
FOLD OUT
PANEL

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RIGID COLLAPSIBLE BOX

The Rigid Collapsible box is a space-saving solution that allows for a rigid box presentation, but with the convenience of a folding box.The box can stack flat behind the counter at retail, and popped open upon purchase.

HIDDEN MAGNETIC

CLOSURES X2 EXTERIOR
CLOSURES X2
EXTERIOR

INTERIOR

purchase. HIDDEN MAGNETIC CLOSURES X2 EXTERIOR INTERIOR RIGHT LEFT ADHESIVE TAPE LEFT RIGHT GLUES TO BOARD
RIGHT LEFT ADHESIVE TAPE
RIGHT
LEFT
ADHESIVE TAPE
LEFT
LEFT
RIGHT
RIGHT

GLUES TO BOARD

GLUES TO BOARD

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LEFT INTERIOR BOX BOARD WRAP

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RIGHT INTERIOR BOX BOARD WRAP

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CUFF BOX

The Cuff Box is a two-piece construction with a cuff glued to the interior walls of the base that can either be exposed (pictured), or hidden within the lid to reveal the detail when opened.

LID BASE
LID
BASE
within the lid to reveal the detail when opened. LID BASE Page 42 Packaging & Dielines
within the lid to reveal the detail when opened. LID BASE Page 42 Packaging & Dielines

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LID CUFF

BASE CUFF

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2-TIER BOX

What at first seems like a simple box, delivers it’s layered impact upon unveiling.The top tray pulls away to reveal the contents of the bottom tray. The hinged construction delivers a dramatic display once opened.

LID EXTERIOR

delivers a dramatic display once opened. LID EXTERIOR LID INTERIOR SHELF EXTERIOR X 2 SHELF INTERIOR

LID INTERIOR

a dramatic display once opened. LID EXTERIOR LID INTERIOR SHELF EXTERIOR X 2 SHELF INTERIOR X

SHELF EXTERIOR X 2

once opened. LID EXTERIOR LID INTERIOR SHELF EXTERIOR X 2 SHELF INTERIOR X 2 HINGE EXTERIOR

SHELF INTERIOR X 2

EXTERIOR LID INTERIOR SHELF EXTERIOR X 2 SHELF INTERIOR X 2 HINGE EXTERIOR HINGE INTERIOR Page
HINGE EXTERIOR HINGE INTERIOR
HINGE EXTERIOR
HINGE INTERIOR

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FOLDING BOXES

Folding boxes are typically used for secondary product packaging when competing on shelf for consumer attention. Folding boxes are a more cost effective option to rigid boxes because they use a card stock that can be directly printed and diecut. Card stocks come in various weights, and we recommend testing what works for your application before deciding on a final material. Stocks range from 10pt to 18pt and above in either coated or uncoated surfaces. We recommend that you always print out the dielines to confirm dimensions, proportions, user experience, and that the structure is what you envisioned prior to applying artwork.

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ANGLED SIDE BOX

The Angled Side Box has a multi-faceted presentation that is able to collapse flat, and
The Angled Side Box has a multi-faceted presentation that is able to collapse flat, and pop up easily for fulfillment.The front
triangular surface provides an angled canvas for artwork that stands apart compared to vertical, flat boxes.

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ANGLED SIDE BOX WITH HANDLE

A variation of the Angled Side Box (see previous page), is a taller version with handles.This construction also collapses flat and pops up easily for fulfillment.

also collapses flat and pops up easily for fulfillment. Page 50 Packaging & Dielines | designpackaginginc.com

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AUTO-LOCK BOTTOM BOX

The Auto-Lock Bottom Box is a construction that allows boxes to collapse flat and pop-up in one swift motion.The unique bottom construction automatically locks while providing strength and support to the weight of the product within.

strength and support to the weight of the product within. Page 52 Packaging & Dielines |

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CHAMFERED CUBE

The chamfered cube presents the product through it’s window and creates a dramatic silhouette.The chamfered bottom allows the box to be displayed in a 45º with an angled front panel, rather than the standard 90º with vertical panel.

front panel, rather than the standard 90º with vertical panel. Page 54 Packaging & Dielines |

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COMPOUND SIMPLEX BOX

The Compound Simplex Box is often used in retail as gift packaging due it’s simple lid and base pop-up construction.Two of the side panels fold up, while the other two panels are folded in and secured by notches built in to the die lines.

BASE LID
BASE
LID

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CURVED SIDE BOX

The Curved Side Box is an evolution of the standard tuck-top boxes presenting itself with curved facets, folds, and angled footprint.

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CURVED SIDE BOX II

This Curved Side Box II is a variation of the previous curved side box presenting itself with more cathedral facets, folds, and angled footprint.

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DOUBLE-FOLDING BOX

The Double-Folding box creates two separate compartments under one lid and base that can be scaled individually.

under one lid and base that can be scaled individually. Page 62 Packaging & Dielines |

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HOUSE BOX

The house box remains closed by interlocking the flaps on it’s roof that can be easily opened to reveal the product inside.

roof that can be easily opened to reveal the product inside. Page 64 Packaging & Dielines

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HANGING SMARTPHONE CASE BOX

The interactive presentation of this box looks beautiful hanging on a peg, but the real charm is the moving insert that holds the case in place.When the box is opened, the connected insert slides down, displaying the case vertically.

slides down, displaying the case vertically. Click to See More Page 66 Packaging & Dielines |

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1-PIECE DOUBLE-WALL FOLDING BOX

This 1-piece box is a retail standard behind the counter. “Double wall” refers to the thickness of the lid and base as it folds in to itself for added rigidity.

the lid and base as it folds in to itself for added rigidity. Page 68 Packaging

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1-PIECE TUCK BOX WITH INSERT

Tuck boxes fold flat, and any inserts typically require a separate component. In this case, we have designed the insert to be part of the main structure.The box also collapses flat at an angle through a unique construction.

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1-PIECE TUCK BOX WITH SLOTTED INSERT

Tuck boxes fold flat and typically any inserts required are a separate component. In this case, we have designed the insert to be part of the main structure.The base consists of a 1,2,3 bottom requiring no glue and assembles easily at retail.

1,2,3 bottom requiring no glue and assembles easily at retail. Page 72 Packaging & Dielines |

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PILLOW BOX

The pillow box is a standard container that remains flat until the side flaps are closed, which creates the convex pillowy structure this construction is known for.

the convex pillowy structure this construction is known for. Page 74 Packaging & Dielines | designpackaginginc.com

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POINTED CAP BOX

An exploration in folds and closures, this box provides a large angled billboard area that breaks up the monotony of the retail shelf.

billboard area that breaks up the monotony of the retail shelf. Page 76 Packaging & Dielines

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POLYGONAL BOX

This study in geometric shapes is able to be stored flat, and pop open quickly for ease of use.The multi-faceted panels create a beautiful interplay with light and shadows making this little concept a keepsake.

with light and shadows making this little concept a keepsake. Page 78 Packaging & Dielines |

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PYRAMID BOX

The Pyramid Box sits solidly in place, held together by an elastic band.The box then blossoms open to reveal the product once the elastic is removed.

open to reveal the product once the elastic is removed. Page 80 Packaging & Dielines |

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PYRAMID TOP BOX

A variation of the Pyramid Box (previous page), this box provides a vertical presentation that is held together by a threaded satin ribbon that is then tied in to a bow. It’s able to open and close with ease for fulfillment and unboxing.

able to open and close with ease for fulfillment and unboxing. Page 82 Packaging & Dielines

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LONG BOX

The Long Box has two drawbridge-like doors that swing open to reveal the contents inside the box. Perfect for pastries or apparel (though not together), this box is glue-less, and versatile enough to accommodate a variety of products.

and versatile enough to accommodate a variety of products. Page 84 Packaging & Dielines | designpackaginginc.com

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TRIANGULAR BOX

The Triangular Box features an inverted diamond-like construction that secures in place with a locking tab.The glued fold-over flaps add rigidity and a finished edge.

tab.The glued fold-over flaps add rigidity and a finished edge. Page 86 Packaging & Dielines |

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THREADED 2-PIECE FOLDING BOX

This ultra-interactive, threaded two-piece box squeezes to half it’s height using a bellows-like action.The lid utilizes a twisting, threaded action to separate it from it’s octagonal base.

to separate it from it’s octagonal base. Click to See More Page 88 Packaging & Dielines

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FACETED DIAMOND BOX

The Faceted Diamond Box is a simple structure that will require a closure mechanism consisting of either a decal, a ribbon tie, or cherry-locks on each flap to keep it secured.

a ribbon tie, or cherry-locks on each flap to keep it secured. Page 90 Packaging &

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TWIST TOP GIFT BOX

The Twist Top Gift Box is a perfect way to present a bottle of wine complete with a dramatic twist-top closure.This box accessorizes beautifully with a wide ribbon tied around the neck of the closure and nestled in the middle die cut.

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BOTTLE CARRIER

This bottle carrier concept is a simple structure that works best utilizing a micro-flute corrugate for strength as a stand-alone element, or in conjunction with a telescoping lid .The chevron diecuts allow a peek inside while the top can be used as a handle.

allow a peek inside while the top can be used as a handle. Page 94 Packaging

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DISPLAY BOX

This display box is based on one of our childhood favorite packaging structures: crayons.The level of interactivity and displaying action makes this a winner for cosmetics, or anything requiring a little extra user interaction.

or anything requiring a little extra user interaction. Page 96 Packaging & Dielines | designpackaginginc.com
or anything requiring a little extra user interaction. Page 96 Packaging & Dielines | designpackaginginc.com

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PIN-WHEEL TAKE OUT BOX

The Pin-Wheel Take Out Box is a variation on the traditional Chinese take out box, except with a twist (no pun intended). The flaps layer over each other and lock in place in a swirl motion, giving it a more playful look.

lock in place in a swirl motion, giving it a more playful look. Page 98 Packaging

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HANGING FACETED WINDOW BOX

We’re fascinated with facets.This simple structure folds flat, and pops up into a sharp-looking geometric compartment. It’s ready to hold and display socks, tech gear, or anything else needing a distinct tactile presentation.

or anything else needing a distinct tactile presentation. Page 100 Packaging & Dielines | designpackaginginc.com

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SLANTED TUCK BOX

The Slanted Top Box, is a perfect solution for products residing on the lower shelves at retail. The top presents product information at an angle, making it easy to locate the product for busy shoppers.The angled dust flaps fold in, securing the product.

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GIFT CARD CARRIERS

Gift card carriers provide the gift aesthetic to a relatively boring flat plastic card. The balance between scale, unveiling, and material waste walks a fine line. The unveiling process of a gift card carrier has to meet three criteria: create anticipation upon receiving, provide adequate space for personalized messaging, and delay direct access to the gift card through a simple unveiling process. Meet these three criteria to create a memorable sense of value and thoughtfulness in the act of gifting a plastic gift card. We recommend that you always print out the dielines to confirm dimensions, proportions, user experience, and that the structure is what you envisioned prior to applying artwork.

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Packaging & Dielines

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TRI-FOLD GIFT CARD CARRIER

The Tri-Fold Gift Card Carrier provides volume and creates adequate space on the fold-over flaps for branding as well as personalization. It instantly makes this carrier a keepsake long after the cards value has been monetarily depleted.

long after the cards value has been monetarily depleted. Page 106 Packaging & Dielines | designpackaginginc.com

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A-FRAME GIFT CARD CARRIER

Not all gift card carriers need to be flat.This A-frame carrier is perfect for merchandising at cashwrap with it’s large billboard areas, while the flat base allows it to stand up and be noticed.

while the flat base allows it to stand up and be noticed. Page 108 Packaging &

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WAVE GIFT CARD CARRIER

No waves no glory.This surf-inspired gift card carrier opens to reveal a barrel wave that will get the user super stoked. The simple construction utilizes a row of slits on the wave strip that when glued, creates an experiential moment.

COVER CARD FRAME WAVE STRIP
COVER
CARD FRAME
WAVE STRIP

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DOWNLOAD INSTRUCTIONS

1. Click on Share.

DOWNLOAD INSTRUCTIONS 1. Click on Share. 2. Click on Download. 3. Open the PDF in Illustrator

2. Click on Download.

3. Open the PDF in Illustrator to desired page.

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CREDITS

EVELIO MATTOS, Creative Director at Design Packaging | GEORGE BERNAL, Production Artist

ROB REPTA, Senior Packaging Designer | JOHNATHAN TURNER, Structural Packaging Designer

THANK YOU

| JOHNATHAN TURNER, Structural Packaging Designer THANK YOU Established in 2007, the Dieline remains the industry’s

Established in 2007, the Dieline remains the industry’s source for package design, ushering a new wave of designers and enthusiasts.

design, ushering a new wave of designers and enthusiasts. Page 113 Packaging & Dielines | designpackaginginc.com
design, ushering a new wave of designers and enthusiasts. Page 113 Packaging & Dielines | designpackaginginc.com
design, ushering a new wave of designers and enthusiasts. Page 113 Packaging & Dielines | designpackaginginc.com
design, ushering a new wave of designers and enthusiasts. Page 113 Packaging & Dielines | designpackaginginc.com

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LET’S CONNECT.

LET’S CONNECT.