1.

0 Executive Summary
The purpose of this business plan is to raise $150,000 for the development of a waste management
company while showcasing the expected financials and operations over the next three years. Waste
Management, Inc. (the Company) is a New York based corporation that will provide waste removal
services to customers in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

The Waste Management business been developed to provide an extremely comprehensive refuse
removal and management service. The business will generate highly recurring streams of revenue from
both businesses and residences that use the Waste Management business for their refuse removal
needs. At this time, Management is sourcing the two trucks that it will lease in order to provide services to
its customer base. The third section of the business plan will further describe the services offered by
Waste Management, Inc.

1.2 The Financing

Mr. Doe is seeking to raise $150,000 from as a bank loan. The interest rate and loan agreement are to be
further discussed during negotiation. This business plan assumes that the business will receive a 10 year
loan with a 9% fixed interest rate. The financing will be used for the following: Development of the
Companys office location. Financing for the first six months of operation. Capital to finance deposits
for leasing of two waste hauling trucks. Mr. Doe will contribute $25,000 to the venture.

1.3 Mission Statement

The Waste Managements mission is to become the recognized leader in its targeted market for refuse
removal services.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the waste
management industry. Through his expertise, he will be able to bring the operations of the business to
profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over
the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation.
Mr. Doe intends to implement marketing campaigns that will effectively target individuals and businesses
within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure
Waste Management, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, Waste Management, Inc. requires $150,000 of debt funds. Below is a breakdown of how
these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of Waste Management, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant
earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on
behalf of Waste Management, Inc. Based on historical numbers, the business could fetch a sales
premium of up to 6 times earnings. However, with recent fuel costs rising, the premiums for waste
management businesses have declined due to the volatility of the oil markets. It should be noted that Mr.
Doe intends to operate this business for a significant period of time, and a potential exit strategy would
not be executed for at least five to seven years.

3.0 Products and Services

Below is a description of the services offered by Waste Management, Inc.
3.1 Waste Management Services
The primary revenue center for the business will come from ongoing hauling of dumpsters, providing
waste management services, and hazardous materials disposal. The business will generate substantial
fees from housing communities and home owners associations that contract Waste Management, Inc. for
their ongoing waste management needs. The business will also generate significant secondary revenues
from the ongoing hauling of large items such as couches, refrigerators, and other large items that require
special handing and disposal needs.

4.0 Strategic and Market Analysis

4.1 Economic Outlook
This section of the analysis will detail the economic climate, the waste management industry, the
customer profile, and the competition that the business will face as it progresses through its business
operations. Currently, the economic market condition in the United States is in recession. This slowdown
in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many
economists expect that this recession will continue until mid-2010, at which point the economy will begin
a prolonged recovery period. A primary concern for the Company is its ability to price its services
affordably during times of economic recession or spikes of oil prices. The price of oil and its associated
refined energy products have reached multiyear highs. This increase in oil prices has caused the waste
management industrys costs to rise significantly. While this is a concern for the business, it is a risk and
an issue faced by all other businesses as well. Mr. Doe will continue to increase prices (at a standardized
rate of markup) to ensure the profitability of the business.

4.2 Industry Analysis

Within the United States, there are approximately 8,000 businesses that provide waste management,
private recycling, and removal for non-hazardous recyclable waste from construction sites. These
companies aggregately generate more than $26 billion dollars per year and provide jobs for more than
160,000 people. The industry is a mature, and the expected future growth rate is anticipated to equal that
of the general growth of the US economy.

4.3 Customer Profile

Management anticipates that the following individuals and entities will be customers of Waste
Management, Inc.: Individual Residences Home Owners Associations Housing Communities
Municipal Agencies Commercial Enterprises

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to
writing a strong competitive analysis is that you do your research on the local competition. Find out who
your competitors are by searching online directories and searching in your local Yellow Pages. If there

are a number of competitors in the same industry (meaning that it is not feasible to describe each one)
then showcase the number of businesses that compete with you, and why your business will provide
customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Waste Management, Inc. intends to maintain an extensive marketing campaign that will ensure maximum
visibility for the business in its targeted market. Below is an overview of the marketing strategies and
objectives of Waste Management, Inc.

5.1 Marketing Objectives

Implement a localized marketing campaign that targets individuals and homeowners

associations.
Establish relationships with municipal agencies within the targeted market.
Develop an online presence by developing a website and placing the Companys name and
contact information with online directories.

5.2 Marketing Strategies

The Company intends to use a multitude of marketing strategies to promote and expand the waste
management businesses operations. The Company will maintain its listing in the Yellow pages, create
marketing campaigns within local newspapers, and promote the business through word of mouth
advertising. The business actively advertises its affordable contracting services. Mr. Doe intends to
maintain a website that allows customers to contact Management directly over email for more information
regarding the Companys waste management services and pricing quotes. As the Company expands, the
business will upgrade the website to include higher levels of functionality and support. Additionally,
Management intends to continually develop a number of referral and contractual relationships within
among municipal agencies, commercial enterprises, and housing communities. Since these businesses
regularly require waste management services, Management sees a significant opportunity to partner with
these firms.

5.3 Pricing
In this section, describe the pricing of your services and products. You should provide as much
information as possible about your pricing as possible in this section. However, if you have hundreds of
items, condense your product list categorically. This section of the business plan should not span more
than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about
your work experience, your education, and your skill set. For each owner or key employee, you
should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

Waste Management, Inc. will have an annual revenue growth rate of 16% per year.
The Owner will acquire $150,000 of debt funds to develop the business.
The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

The Companys revenues are sensitive to many external factors. Should the cost of oil increase
significantly, Management fully expects that its bottom line income will decrease. However, the Company
has priced its services so that increases in the price of oil will not severely impact the Companys ability to
operate both profitably and cash flow positive. In the event of a dramatic increase in price, Management
will seek to increase the price of its waste management services to reflect the higher transportation costs.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements

7.6 Cash Flow Analysis

7.7 Balance Sheet

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7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis