Coatings Word March 2012

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March 2012 Vol. 17, No. 3
Table of Contents
28 Automotive OEM Coatings
32
36
Surfactants Market Update
DEPARTMENTS
Testing Equipment Directory
Editors Page ................................6
40
46
American Coatings Show 2012 Preview
As We Go To Press ......................8
Index to Companies ....................8
2012 Company Capabilities:

A Special Yearly Supplement to Coatings World
Fresh Paint ................................10

Patents ......................................16
COLUMNS
International Coatings Scene ....................................20
Latin America Hempel Opens Argentine Plant for Region
Europe No Stopping Luxury Brand Growth
New Products ............................18

Market Reports ........................24
Financial News ..........................25
IPaint ............................................................................26
Industry News ..........................42
Trade Secrets and Employees: Are you covering your Ass(ets)?
Suppliers Corner........................44
People ........................................45
ADVERTISING SECTIONS
Classified Ads ..............................................................71
Advertising Index........................................................73
18
Meetings ....................................70
Final Coat ..................................74
36
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March 2012
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Coatings World | 5
Editors Page
Rumors of Potential
Sale of DuPonts Paint
Business Intensify
ccording to several industrial sources and mainstream media outlets,

U.S.-based chemical maker DuPont has launched the preliminary sale
process of its car paints business, which is anticipated to bring in more
than $4 billion.
Reuters reported the companys adviser on the agreement, Credit Suisse
Group had sent nancial resources connected to the unit sale to concerned
clients and the potential sale is also expected to draw interest from several
chemical companies.
DuPonts coatings business reported sales of $1.1 billion in the fourth quarter of 2011.
The primary customers of DuPont include Maaco and other auto paint renishers while Ford Motor and General Motors are also key customers.
DuPont could sell just the OEM component, keeping the more lucrative
paint renishing business.
The performance coatings operations contributed about 12 percent of the
companys $31.5 billion revenue last year and 5.1 percent of operating income.
Coatings for renishing vehicles accounted for almost $1.7 billion of sales
last year, new car coatings totaled $1.2 billion and sales of powder and liquid
coatings were about $950 million.
While reporting better-than-expected rst quarter results, U.S. paint major
Valspar said it is not in the race to bid for the DuPont paint business. Gary
Hendrickson, chief executive of Minneapolis-based Valspar, said the DuPont
unit was a little too big a bite for us.
Other large paint manufacturers, such as AkzoNobel, along with privateequity rms are seen as potential buyers for the business unit.
Hendrickson said the company still faced a sluggish U.S. housing market as
well as other demand challenges, notably in Europe and China.
He said the Chinese market is expected to pick up in the second half of the
year after a at performance in the latest quarter, and Valspar also sees costs for
raw materials such as the titanium dioxide used to whiten paint rising by midsingle digits this year.
Valspar reported prot of $55.8 million for the quarter to compared with
$33.4 million a year earlier.
TWRIGHT@RODPUB.COM
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Jim Berry (Berry Environmental)
Joseph Cristiano (consultant)
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6 | Coatings World
March 2012
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As We Go To Press
Arsenal Capital to acquire

Evoniks global colorants business
Arsenal Capital Partners, a New Yorkbased private equity firm that invests in
middle-market specialty industrial,
healthcare and financial services companies, has entered into an agreement to
acquire the global colorants business
from Evonik Industries.
Evoniks colorants business develops,
produces and markets the Colortrend
brand of paints for decorative end-use
applications in the architecture sector.
Its Chroma-chem products are used for
industrial applications including maintenance and marine and timber coatings.
The colorants are also formulated for
ecological sustainability. In 2011
Evoniks colorants business generated
sales of around 130 million, with
roughly half of this amount coming
from the United States. In addition to a
facility in Lockland, Ohio, U.S., there
are production plants in Maastricht, the
Netherlands; Dandenong, Australia; and
Brampton, Canada, operating with over
300 employees.
The transaction is expected to be
closed in April 2012, subject to the approval of Evoniks supervisory board and
regulatory approvals.
lines and risers for the subsea developments. BASFs Polyurethane Solutions
team worked closely with Perma-Pipe to
develop customized Elastoshore products
that t Perma-Pipe processes for both line
pipe and custom coating applications.
The resulting Perma-Pipe Auto-Therm
GSPU technology is being used in more
than 100 miles of owline and riser pipe
insulation currently installed in the Gulf
of Mexico.
The WHO DAT deep ocean eld is located in the Mississippi Canyon numbers
503 to 547 situated under 3,000 feet of
water. The eld required the insulation of
51,000 feet of owline as well as four
PLETS, eight jumpers and fteen shroud
covers. The eld became operational in
December 2011.
The Mandy deep ocean eld is located

in the Mississippi Canyon Blocks number
199 situated under 3,000 feet of water
and required the insulation of 31,000 feet
of owlines and risers as well as four
PLETS, six jumpers, nine shroud covers
and one manifold. Installation of the
equipment is planned for March 2012,
with the eld becoming operational in
April 2012.
Keeping the same chemistry of wet insulation for the owlines and subsea
equipment is an advantage for our operators, said Hank Reuser, vice resident of
sales and marketing for Perma-Pipe Oil
and Gas. Using the same materials, AutoTherm GSPU, for the entire scope of ow
assurance promotes consistency, and a
strong sense of condence. CW
Index to Companies
This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants.
Subsidiaries are indexed under their own names.
Aculon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
AkzoNobel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 16
BASF Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 28
BASF collaborates with PermaPipe Oil and Gas for deep

ocean developments
BASF is participating in collaborative
projects with Perma-Pipe Oil and Gas,
New Iberia, Louisiana, under contract
to LLOG Exploration Company LLC,
Houston, Texas, to supply glass syntactic polyurethane (GSPU) insulation for
the Mandy and WHO DAT subsea developments.
BASF supplied Elastoshore ZeroHg
technology to Perma-Pipe, allowing
Perma-Pipe to apply its Auto-Therm
GSPU wet insulation to the owlines,
risers, pipeline end terminations (PLETS),
manifold, jumpers and shrouds required
for the subsea developments.
Perma-Pipe insulated more than 81,000
feet, or 16 miles, of four- and six-inch ow8 | Coatings World
Bayer MaterialScience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Benjamin Moore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Cortec . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Dauber Chemical . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
DuPont . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Guangdong Yin Fan Chemistry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Henkel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Industrial Nanotech . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
International Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 18, 45
Jotun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Luvata . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Oxford Advanced Surfaces. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
PPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 16, 25
RPM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
Sumter Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
March 2012
Fresh Paint
Luvata plans to expand its coil corrosion

protection coatings into Mexico
Luvata, a world leader in metal solution

manufacturing, heat transfer technology
and engineering and design services, announced plans for its coil corrosion protection coatings expansion into Mexico.
ElectroFin E-coat is recognized internationally by HVAC/R equipment manufacturers
as the best corrosion protection for n-tube
and micro-channel heat exchangers in
coastal environments said the company.
Luvatas HVAC/R coil corrosion protection coatings include both factory-applied ElectroFin E-coat and spray-applied
Insitu, which retain the operating efciency of units longer while reducing
maintenance, replacement and operating
costs, ultimately extending the length of
service of HVAC&R systems. Luvata is
now bringing both coil coating options
closer to the growing community of
HVAC manufacturers in the Monterrey,
Mexico area.
With our customer base growing in
Mexico, its important that we continue to
grow with them, said Luvata CEO John
Peter Leesi. This expansion helps us and
our customers save on energy, freight and
logistic costs, while opening up capacity
for Luvata in the United States.
Although the exact location of the facility has not been decided, plans include
a 50,000 to 60,000 square foot building
to serve HVAC/R manufacturers in the
Monterrey area. Targeting to be fully operational by the first quarter of 2013,
Luvata estimates 40 to 50 employees
will be needed for operating the facility
at full capacity.
The new facility in Mexico, joins Luvatas two other full service coil-coating
centers in Louisville, Kentucky and Jacksonville, Texas in offering the factory applied corrosion solution ElectroFin E-coat
as well as the spray applied coil corrosion
protection Insitu.
Luvatas spray applied Insitu is also
available through its other locations in
Tampa, Florida and San Leandro and
Temecula, California. ElectroFin E-coat
10 | Coatings World
and Luvata Insitu both come with a five

year warranty and are water-based,
which makes them environmentally appealing as well.
International Paints products

pass key tests
International Paint said its principal anticorrosive primers and shop primers have
successfully passed the very demanding
IMO PSPC COT laboratory tests in accordance with the IMO MSC.288 (87)
SOLAS regulations for cargo oil tankers.
These regulations, approved at
MSC87 in May 2010, become effective
for new cargo oil tankers from January
1, 2013 under the International Maritime Organisations Performance Standard for Protective Coatings of Cargo
Oil Tanks (IMO PSPC COT). Similar to
the requirements of the IMO PSPC for
sea water ballast tanks, these regulations
are designed to ensure the longevity of
cargo oil tanks and stipulate that applied
coatings must remain in good condition
for a minimum of 15 years, as defined by
the International Association of Classification Societies.
For a cargo oil tank coating to comply, all coatings must be tested by Class
Society approved testing facilities and
have a Class Society Type Approval Certificate (TAC). The award of a TAC
means the product has demonstrated the
expected in service performance, the
quality of the supplied material is assured
and the product supply location has met
regulatory requirements.
The successful International Paint
products passing laboratory tests include
products from the Interbond, Intergard,
Interplate and Intershield product ranges.
Approved laboratories carrying out the
testing include COT bv based in the
Netherlands. COT bv was the rst laboratory in the world with specic Lloyds
Register approval to carry out testing in
accordance with the IMO MSC.288 (87)
regulations for Cargo Oil Tankers.
Benjamin Moore and Orchard

Supply Hardware form
strategic alliance
Benjamin Moore & Co. and Orchard Supply Hardware, a California-based home improvement retailer, have formed a strategic
alliance that will yield distribution of the
129-year-old paint brand through the
chains stores statewide. Currently, Orchard
has 87 stores with plans to add another
three this year. Benjamin Moore will be Orchards exclusive supplier of architectural
paint. Orchards Benjamin Moore product
lineup will include Regal Select, ben, Concepts, Arborcoat Exterior Stain and Imagine by Insl-x, along with selected primers
and applicators. Benjamin Moores awardwinning low-VOC Aura Paint will be available in select Orchard stores only. Orchard
plans to begin selling Benjamin Moore
paint in selected markets beginning in early
April, with all locations carrying the product offerings by end of summer.
Chinese paint manufacturer

expands North American
operations
Last year Guangdong Yin Fan Chemistry,
one of Chinas largest international auto
paint manufacturers, launched its Silver
Sails brand of automotive renishes in the
United States and now has extended its
reach across the border into Canada.
Collisionrepairmag.com reported that
Yin Fan Chemistry, aka Silver Sails Chemistry, made the announcement at the most
recent CanadianCollision Industry Forum
meeting in Toronto. Yin Fan in English
means Silver Sails.
The company has been exporting
products under private label to the United
States for over three years and supplies
paints to 30 automotive and truck manufacturers, and 400 jobber outlets in China.
Silver Sails was chosen as coatings supplier to Da Changjiang, a large motorcycle
manufacturer in China.
In 2006, Silver Sails established the
Nano Coatings Technology Centre, in
March 2012
WERE NOT JUST CUSTOM COLOR EXPERTS,
WERE ALSO
COLOR CUSTOMER EXPERTS.

Sensient Industrial Colors is a recognized and trusted colorants supplier with a commitment to the highest quality
products, dependable supply, and expert technical support. But were also the global leader in color expertise, which
means that we know how the color of a pond or a richly stained wood floor affects the way that end users value a
product or an experience.
The industry leaders in applying colorants to a wide range of applications, we partner with manufacturers to understand
their specific needs and develop customized, cutting-edge color solutions. Whatever the colorant needs, Sensient
Industrial strengthens brands with our color expertise, superior quality, supply capability, and unmatched customer
service and support.
SENSIENTINDUSTRIAL.COM
SENSIENT INDUSTRIAL COLORS

A unit of Sensient Technologies Corporation, a leading global
manufacturer of colors, flavors, and fragrances
2515 N. Jefferson, St. Louis, Missouri 63106 | 800.325.8110
Manufactured in the USA
2012 Sensient Colors LLC, all rights reserved. The SENSIENT trademark and the Sensient Technologies Corporation logo
are owned and registered by Sensient Technologies Corporation. All rights in trademarks are reserved.
Fresh Paint
conjunction with Shanghai University. Silver Sails LV4033 HS,

10-minute bake, 2.1 VOC Nano
Clearcoat, is a result of this partnership with the centre.
Silver Sails has received several international standards certications including: ISO 9001-2000; ISO / TS169402002; and SGS (Socit Gnrale de Surveillance) Internationals testing certicate
for 2.1 low VOC compliant clearcoat.
The Silver Sails High Solids mixing system includes 72 toners with liquid pearls
and xirallic pearls.
The North American corporate ofce
is located in New Jersey near the headquarters for Mercedes-Benz, Volvo, BMW
and Jaguar.
Daubert Chemical develops

new coating for bus company
With the help of Dauber Chemical,
Collins Bus Corporation of Hutchinson,
Kan., recently implemented LEAN manufacturing principals. Daubert contributed
improved product performance, improved
packaging and reduced downtime.
On peak days, Collins Bus used multiple 55-gallon drums of undercoating per
day said the company. The problem was
the company was experiencing excessive
overspray of its undercoating. The overspray drifted into the plant creating a hazard for plant personnel. Whats more, the
overspray fell onto nished buses, causing
additional clean-up and thus additional
production delays.
In addition to these issues, the 55-gallon drums, installed in the spray booth,
caused further production delays, because when a drum emptied, spray operations had to stop until another drum
could be installed. This took a half-hour
or more out of production for each
changeover to a new drum.
Daubert took a proactive role in helping Collins Bus achieve its objectives by
rst examining how it could solve the
overspray situation. The result was a reformulation of the undercoating which
became Tectyl 6430, a water-based asphaltic coating with a chemical additive
that reduces product drag, offers greater
atomization at the spray gun tip and thus
reduces the overspray of the product.
12 | Coatings World
The new product was formulated at a

lower viscosity allowing the use of drums
or 330-gallon totes for packaging.
These and other modications saved up
to one and a half hours of downtime per
day in changeovers, eliminated the complications of clean up due to the previous
overspray problems, and improved plant
safety. In fact, in December 2010, the company was recognized as a national model
for workplace safety and health by the
Kansas Department of Labor and OSHA.
New Bayer waterborne

polyurethane technology
provides fresh coatings for
hospital facility managers
Bayer MaterialScience LLC scientists have
developed a waterborne polyurethane
coatings technology for healthcare facilities that offers hospital facility managers a
durable coating low in VOCs, is resistant
to harsh cleaners and disinfectants.
The Centers for Disease Control and
the Joint Commission on Accreditation
of Healthcare Organizations issued
stricter guidelines for the safe operation
of healthcare facilities requiring areas
with higher contamination risk, such as
emergency, operating and procedure
rooms, to be cleaned more often and
with harsher cleaners. Due to these revised protocols, hospital facility managers and architects are limited in their
design palette when considering traditional acrylic latex wall paints. Bayers
new coatings technology addresses the
tougher requirements while maintaining
AkzoNobel forms partnership with The University of Manchester

AkzoNobel has formed a partnership with the Corrosion and Protection Centre (CPC) at
The University of Manchester (UoM), to strengthen its ability to deliver corrosion protection solutions.
The ve-year partnership between the world's largest manufacturer of corrosion protection coatings and the world's largest academic unit dedicated to the study of corrosion is due
to commence in April 2012. This will allow for work to be undertaken to help tackle the annual $2.2 trillion (1.39 trillion) global annual cost of corrosion, accounting for over three
percent of the worlds GDP.
Key features of the agreement will include:
The appointment of Professor Stuart Lyon as the AkzoNobel Professor of Corrosion Control, based in the School of Materials, to oversee an agreed research program to be supported by research staff within UoM;
Directly employing several post-doctoral researchers and PhD students to work on projects with active AkzoNobel technical involvement; and
Allowing AkzoNobel access to the sophisticated and state-of-the-art specialist measurement
equipment and techniques developed by the CPC, as well as consultancy and training.
With annual sales of more than 1.5 billion in the eld, AkzoNobel has leading positions
in the supply of corrosion inhibition coatings and specialty chemicals to the transport, oileld
and construction markets.
The partnership will allow the CPC to extend its knowledge about the mechanisms of corrosion formation, as well as enhance its ability to explore the underpinning science and to develop technology platforms for its prevention.
It is anticipated that the partnership will gear AkzoNobel's capabilities and resources by
attracting additional funding from external sources as well as strengthening relationships with
key customers, many of whom already collaborate with the CPC.
The research will address a number of key challenges including:
What causes some paints to prevent corrosion and others to fail?
What are the coating-substrate interactions which prevent corrosion?
How to predict the lifetime of coatings; and
How can corrosion be detected before it is visible?
March 2012
Fresh Paint
other desirable qualities as well

said the company.
Hospital facility owners, architects and consultants shared three
main attributes for hospital wall coatings:
low odor, durability and price. The Bayer
scientists tested several architectural waterborne acrylic latex wall paints, two-component waterborne polyurethane resin
systems and waterborne epoxy coatings.
The coatings were applied to wallboard
panels primed with a standard wall primer,
coated with the test materials and aged for
seven days to eliminate the effects of cure
time. After the aging, several tests were performed to ensure the desirable attributes
were achieved.
Testing revealed that the use of the new
waterborne polyurethane technology allows hospital administrators to reduce the
number of repeat painting cycles. It also
makes it possible to achieve a low-gloss or
matte nish, which is sought after in healthcare facilities, without sacricing durability.
Chemist honored with

inaugural AkzoNobel UK
Science Award
An internationally-renowned British scientist, whose fundamental chemical research
could help transform the range of electric
vehicles and make renewable energy more
viable, has been honored with the inaugural
AkzoNobel UK Science Award.
Professor Peter Bruce, FRS, Wardlaw
Professor of Chemistry at the University
of St Andrews, will received the award
and 50,000 at a ceremony held at the
Royal Society of Chemistry (RSC) in London on February 7.
The award is sponsored by AkzoNobel, the worlds largest paints and coatings
company, a major producer of specialty
chemicals, and owner of multiple brands
including Dulux, Polycell and Cuprinol.
Professor Bruce was awarded the
honor after an independent panel, convened by the RSC, cited his outstanding
contributions in the elds of solid state
chemistry and electrochemistry.
Among his achievements, Professor
Bruce has conducted ground-breaking research into nanostructured intercalation
electrodes and polymer electrolytes that
underpin rechargeable lithium ion batter14 | Coatings World
ies. The RSC panel also noted his seminal

ongoing fundamental studies of the
lithium air-battery, a technology which
could transform the next generation of
electric and hybrid electric motor vehicles.
PPG chromate-free primer,

pretreatment standard on
Boeing Next-Generation 737
A chromate-free metal pretreatment and a
chromate-free exterior decorative primer
from PPG Industries aerospace coatings
group are now standard on Boeing NextGeneration 737 production airplanes.
Desogel EAP-9 metal pretreatment and
Desoprime CF/CA 7502 epoxy primer by
PPG Aerospace can be used with any qualied topcoats on Boeing Next-Generation
737 airplanes. Desoprime CF/CA 7502
primer is the only chromate-free primer on
Boeings qualied product list for its BMS
10-72 (Revision Y) Exterior Decorative
Paint specication said the company.
After many years of successful testing
and eld evaluations, Boeing has selected
Desoprime CF/CA 7502 primer as standard for Boeing Next-Generation 737
production aircraft, said Kevin Brooks,
PPG Aerospace global segment manager
for original-equipment coatings.
Brooks said airlines are also requesting
Desoprime CF/CA 7502 primer with a
non-chromated pretreatment for Boeing
767 and 777 widebodies.
Drr to build sustainable

automotive paint shop in
China for FAW-VW
Drr has been contracted to build an automobile paint shop in China for the FAW-VW
joint venture. This automotive paint shop
which Drr says will have the lowest emissions in all China and a capacity of 34 vehicles per hour will go into operation to paint
various Audi models starting in March 2013.
The plant will have completely automated primer, base and top coat application and has expanded the joint ventures
capacities in Changchun.
Drr is responsible for the construction of the complete paint shop, including
application technology and exhaust air
purication. The company will use its
EcoDryScrubber system for the dry separation of overspray that it says reduces enwww.coatingsworld.com
ergy consumption up to 60 percent in

comparison to conventional spray booths
by using air recirculation. Fresh water and
coagulation chemicals can be completely
dispensed with and overspray bound by
limestone powder can be reused.
The use of water-based paints in the
primer and basecoat section is also new
and environmentally friendly as well.
The Ecopaint RoDip M rotational dip
coating process, which is already used
around the world in 46 different paint
shops for PT / ED applications, will be
used in pretreatment and electro dipping
in Changchun. With this Drr said the rotation of the entire body in the tank optimizes the dipping, ooding and draining
process. By eliminating the entry and exit
ramps the tank volume is decreased, reducing the need for energy and chemicals.
Prior to the ller and basecoat applications, the car body is cleaned by six
EcoRS Clean robots and sword brushes.
Interior and exterior painting is fully automated, using a total of 62 painting and
handling robots from the EcoRP L series.
EcoBell3, the new atomizer generation
for electrostatic paint application will be
used for the application of primer, base
coat and clear coat. Seam sealing, including the hemange application, underbody
protection and pore recognition, is carried
out by 16 EcoRS robots.
Industrial Nanotechs
Nansulate coatings to shield a
U.S. nuclear power plant
Industrial Nanotech, Inc., has made its
rst sale to a nuclear power facility in the
United States of its patented nanotechnology-based insulation and protective coating line, Nansulate. The coatings provide
effective, weathering resistant thermal insulation as well as valuable protective performance qualities including corrosion
prevention, moisture and UV resistance,
and lead encapsulation, which is an issue
when decommissioning nuclear facilities
said the company.
The nuclear industry is a unique one,
said Francesca Crolley, vice president of
business development for Industrial Nanotech, Inc. While some countries are decommissioning nuclear facilities, others
have plans to build more to meet rising
March 2012
ing for coating systems at one of the IMOapproved test institutesCOT in the
Netherlandspassing with several tank
coating systems. Two test methods are utilized. The rst test simulates the composition of the vapor phase in crude oil tanks
both in ballast and in fully loaded condition. The second test simulates immersion
in a crude oil tank with a model liquid developed to replicate some of the most corrosive crude oils.
According to Jorunn Holdhus Skovly,
Fresh Paint
population energy needs. Our thermal insulation coatings are being used to insulate equipment to reduce heat loss and
increase energy efciency in existing nuclear facilities.
Additionally, there is a need for lead
abatement in facilities that are being decommissioned, said Crolley. Nansulate
coatings provide cost effective thermal insulation properties that stand up well to extreme environments, as well as the ability
to easily encapsulate lead contaminated
surfaces for environmental remediation. We
have already begun initial projects in the
U.S. with facilities using our nanotechnology-based products. Power generation facilities, including nuclear, coal, oil and gas,
wind, wave, and solar will continue to be a
market focus of ours this year to expand
the foot print of sustainable nanotechnology and the benets it can offer for energy
efcient power generation.
The U.S. Department of Energy estimates the world commercial nuclear generating gross capacity could increase
from 2005 levels by 35 percent in 2015
and by 70 percent in 2030 (U.S. Department of Energy, 2006.). Of approximately 439 nuclear power plants that
currently operate in thirty countries, the
United States, France and Japan operate
about half. Currently, an additional 33
plants are in the process of being constructed with another 94 planned, and
222 proposed by countries ranging from
China to South Africa, according to a
2008 report by The Wharton School,
University of Pennsylvania.
Jotuns product manager for

tankcoatings, Jotun coating systems performed well in these rigorous tests. Jotun welcomes the
IMO regulations as they ensure a given
standard for the whole coating process,
from steel preparation to control measures, she said. Type approval for coating systems ensures that our customers
can trust they are selecting appropriate
and high-performance coating systems, t
for purpose. CW
Jotuns protective coatings

pass the IMO PSPC COT rules
for protecting tanks against
corrosion
Jotun recently completed testing of coating systems consistent with the new IMO
PSPC rules for cargo oil tanks (COT),
scheduled to come into force next year.
The new IMO PSPC rules for cargo oil
tanks (COT) will go into effect January
2013. Focused on maintaining the longterm integrity of tanks, the new standard
requires that all coatings used in the tanks
must provide long-term protection against
the corrosive effects of crude oil.
Jotun has successfully completed testMarch 2012
Coatings World | 15
Patents
PPG patents low-temp,

moisture curable coating
U.S. 7,868,120 B2
PPG Industries has been granted a patent for
a low temperature, moisture curable coating composition comprised of an ungelled,
secondary amine-containing, Michael addition reaction product of reactants comprised
of a compound comprised of more than one
site of ethylenic unsaturation, and an
aminofunctional silane; a compound comprised of functional groups reactive with the
secondary amines of the Michael addition
reaction product; and a polysiloxane.
Henkel patents waterborne

adhesive
U.S. 7,871,488 B2
Henkel AG & Co. KGaA has obtained a
patent for a waterborne adhesive comprised
of a crosslinkable polymer, a crosslinking
agent, an acid catalyst and a 2-aminobenzamide as an acetaldehyde scavenger in an
amount effective to reduce acetaldehyde
emission levels to less than or equal to 3
ppm, and wherein the acid catalyst is present in the adhesive in amount effective to
produce a pH range of 2-5.
BASF patents color effect

materials
U.S. 8,083,846 B2
BASF Corporation has received a patent for
a color effect material comprised of a

platelet-shaped substrate sequentially encapsulated with a rst layer which is highly
reective to light directed thereon and
which is selected from the group consisting
of silver, gold, platinum, palladium,
rhodium, ruthenium, osmium, iridium and
alloys thereof; and a second spacer layer
which does not provide signicant incident
angle dependent variable pathlength difference, the spacer layer is selected from the
group consisting of chromium oxide, zinc
oxide, zinc hydroxide, zirconium oxide, zirconium hydroxide, zirconium nitride, titanium nitride, iron hydroxide, polymethyl
methacrylate, polyethylene terephthalate,
and high density polyethylene.
Oshima Kogyo patents heatresistant paint

U.S. 8,084,528 B2
Oshima Kogyo Co., Ltd. and Honda Motor
Co., Ltd. has received a patent for a heat-resistant paint containing silicone resin
and/or epoxy resin as well as black pigment, wherein the black pigment contains
manganese and copper; the content of manganese in the black pigment is 25-45%
mass by MnO conversion; the content of
copper in the black pigment is 5-25% mass
by CuO conversion; and the content of sil-
icon in the black pigment is 3% mass or

less by SiO2 conversion, wherein the black
pigment further contains aluminum, and
the aluminum content in the black pigment
is 5-10% mass by Al2O3 conversion.
Saint-Gobain patents pigments

and polymer composites
U.S. 7,863,369 B2
Saint-Gobain Ceramics & Plastics, Inc.
has received a patent for a composite material comprised of a polymer matrix; and
a pigment dispersed in the polymer matrix, the pigment is comprised of an alumina hydrate particulate material and a
dye, the dye is directly covalently bonded
to an oxygen atom on a surface of the alumina hydrate particulate material.
DuPont patents twocomponent coating

U.S. 7,858,692 B2
E.I. du Pont de Nemours and Company has
obtained a patent for a coating composition
comprised of crosslinkable and crosslinking
components, wherein the crosslinkable
component comprised of a copolymer having on an average 2- 25 crosslinkable groups
selected from the group consisting of hydroxyl, acetoacetoxy, and a combination
thereof; a weight average molecular weight
Aculon receives USPTO patent for application of organometallic coatings to substrates

Aculon, Inc., a nanotechnology enabled performance coatings company, announced that the United States Patent and Trademark Office (USPTO) has allowed a patent covering its method for applying transition metal alkoxide films to substrates.
United States Patent Application No. 7,989,069 discloses an organometallic coating deposited from a metal alkoxide composition under conditions sufficient to form a polymeric metal oxide coating with unreacted alkoxide and hydroxyl groups. The
invention also discloses a method for applying the organometallic coating to a substrate.
"One of the key focuses for our technology is to increase hydrophobicity and oleophobicity on surfaces and the use of
organometallic coatings deposited from a metal alkoxide composition to achieve this is a very interesting application of our technology," said Edward Hughes, CEO of Aculon. "We believe that this technology fills a significant gap where alternative hydrophobic and oleophobic treatments have failed to treat certain difficult to treat substrates."
Aculon, Inc. commercializes unique surface and interfacial coatings leveraging nanotechnology discoveries made at Princeton University. The Princeton intellectual property includes two issued patents and seven pending applications, with Aculon as
the exclusive worldwide licensee for non-biological applications. Aculon has strengthened its IP position with 15 new inventions
beyond the original Princeton discoveries. In total, Aculon owns and licensees a portfolio of 25 exclusive, global patents.
16 | Coatings World
March 2012
ranging from approximately 1000-4500; a polydispersity ranging

from 1.05-2.5; wherein the copolymer is polymerized from a
monomer mixture comprised of one or more non-functional acrylate monomers and one or more functional methacrylate monomers
provided with the crosslinkable groups; wherein the functional
methacrylate monomers are present in an effective amount for producing the copolymer having on an average 2- 25 crosslinkable
groups and having the weight average molecular weight; wherein
the copolymer is produced by free radical polymerization of the
monomer mixture at a polymerization temperature ranging
from120- 300 C; and wherein the crosslinking component for the
crosslinkable groups is selected from the group consisting of polyisocyanate, polyamine, ketimine, melamine and a combination
thereof; and wherein the monomer mixture includes 100- 80% of
the total amount of the non-functional acrylate monomers and the
functional methacrylate monomers, percentage is in weight percentage based on the weight of the monomer mixture.
Rohm & Haas high PVC fast-drying aqueous

binder composition
U.S. 2,011,136,936
High PVC fast-drying aqueous binder compositions with small
particle binders and trafc markings made therewith (provides
fast dry binder compositions comprising one or more anionically
stabilized emulsion polymer having a weight average particle size
of from 100 to 165 nm, one or more polyamine, one or more
volatile base and one or more ller, extender and/or pigment in
a composition having a %PVC of from 63 to 80. The invention
provides surprisingly stable fast dry binder compositions for such
a high extender or ller loading and the compositions dry far
faster than binders made with waterborne polymers having a
larger particle size. The invention provides high performance
trafc paints at a reduced cost in use and coated substrates, such
as trafc markings or exterior insulation nishes.
AkzoNobel Coatings patents stain-blocking

aqueous coating composition
WO 2,011,073,164
Stain-blocking aqueous coating composition (said composition
comprising (a) a styrene acrylic resin and, (b) a substituted styrene
acrylate copolymer, wherein, by weight, said styrene acrylic resin is
provided in excess of said substituted styrene acrylate copolymer. A
method is also disclosed whereby this waterborne coating composition is applied to a substrate comprising water extractable staining agents, such as a tannin-containing open grain natural wood).
A new generation of even more

GREEN ULTRALUBE wax additives
HDPE wax based
E-854
emulsion
MD-2300/50
micro dispersion
D-803
dispersion
Comprising following key features
like all ULTRALUBE products:
VOC-free
heavy-metal free
APEO-free
formaldehyde-free
and additional:
amine-free
Used raw materials fulfilling several legislative
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FDA 175.300, BfR XIV and XXXVI, Swiss
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Example: Typical SILCO SPERSE dispersing additive
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Further SILCO specialty additives with similar
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PPG patents waterborne coating composition

U.S. 2,011,054,113
Waterborne coating compositions, related methods and coated
substrates (disclosed are coating compositions that include a continuous phase that includes water and a dispersed phase that includes a microgel having a mean particle size of greater than 50
nanometres. The microgel is formed from reactants selected so as
to provide a copolymer having a certain calculated Tg and includes a cycloaliphatic (meth)acrylate). CW
March 2012
Contact worldwide:
www.silcona.de
Coatings World | 17
New Products
International Paint offers a choice of

silyl and copper acrylate technologies
VLCC coated with Intersmooth 7465Si SPC.
18 | Coatings World
International Paint has introduced Intersmooth 7465Si SPC and Interswift 6900Si
silyl acrylate antifouling coatings.
Aiming to improve and enhance customer choice, International says it is the
rst and only global manufacturer to offer
both copper acrylate and silyl acrylate antifouling coatings within a comprehensive
range of fouling control technologies.
In 2006, International Paint patented
silyl acrylate technology for use with
products of less than 400g/l VOC. This
technology is incorporated into Intersmooth 7465Si SPC and Interswift 6900Si
and allows delivery of the same high levels of proven in-service performance as the
current Intersmooth 7460/5HS SPC and
Interswift 6800HS copper acrylate antifouling coatings.
Both new silyl products have solvent
emission levels of less than 400g/l VOC.
Designed for deep sea vessels at newbuilding and maintenance and repair, Intersmooth 7465Si SPC features 55
percent volume solids. Compared to
lower volume solids products, this results in shipyard benefits of faster application, reduced wastage and pail
consumption and lower solvent emissions to the atmosphere. Reduced overspray leads to lower contamination
levels in dock and reduced applicator exposure. For the vessel operator, the product
delivers
predictable,
high
performance fouling control for up to 90
months and its inherent self-smoothing
action potentially reduces fuel use by
four percent, cutting operational costs,
lowering carbon dioxide emissions and
improving vessel operating image said
the company.
Interswift
6900Si
incorporates
patented silyl acrylate polymer technology.
Also designed for vessels at newbuilding
and maintenance and repair, the product
offers 61 percent volume solids, surface
tolerance and in-service periods of up to
60 months with potential fuel savings of
1.5 percent said the company.
Oxford Advanced Surfaces

unveils its new technology
Oxford Advanced Surfaces Group Plc
(OAS) has produced a solvent resistant
oleophobic and hydrophobic coating system using its proprietary technologyOnto
XL Highly Reactive Chemistry. The technology has been used to modify the wetting
and surface energy characteristics of both
glass and plastic substrates, but could also
be utilized on other materials. A common
approach for simultaneously imparting
both hydrophobic and oleophobic functionality to a surface is to coat it directly
with a uoropolymer but there are often associated problems with the stability of the
lm towards solvents, especially on plastic
substrates. Using Onto XL technology in
conjunction with a uoropolymer prevents
delamination to result in an oleophobic/hydrophobic surface that is stable to solvent
exposure said the company.
The coating is applied in two layers
from non-uorinated solvents by common
wet chemical processing techniques, giving it scope to be printed and therefore
patterned. This technology has the potential to be used in several applications
but we believe that one of the most important markets will be organic electronics, said Sarah Vickers, product
marketing scientist at OAS. The use of
Onto XL to anchor a coating to a substrate is not conned to uoropolymers
and has the potential to be used in conjunction with other types of coating.
OAS is an innovative research and development company delivering highly advanced materials solutions in optical
coatings and highly reactive chemistry. Its
proprietary technologies, Onto highly reactive chemistry and VISARC anti-reective
coatings, deliver performance-enhancing
processes, opening up new markets for the
most desirable high-performance advanced
materials said the company. Initial applications include adhesion promotion, surface
treatment and anti-reective coatings used
in the large volume, high-growth markets of
March 2012
Cortec launches microcorrosion

inhibiting coating
Cortec Corporation has introduced VpCI386, an organic water-based acrylic coating
that provides a multimetal corrosion protection in harsh, outdoor, unsheltered applications. Since it can be used as a direct-to-metal
coating or as a nish coat, it reduces costs
associated with corrosion said the company.
The complex mixture of non-toxic, organic inhibitors offers protection that Cortec
said is more effective than most paints and
zinc-rich primers. The product is low VOC
and non-ammable. The company said
VpCI-386 has an advantage over coatings
formulated with inorganic pigments because
the resistance has been improved by replacing pigments and metal oxides with more effective micro-corrosion inhibitors.
The combination of additives in VpCI386 provides a composite polymer barrier
that retards the reaction of metal ionization.
A protective lm is adsorbed onto metal sur-
faces and VpCI microcorrosion inhibitor

molecules form a very thin micro-layer that
reaches every area of the metal, protecting
even hard-to-reach surfaces against microcorrosion. VpCI-386 forms a fast-drying
thixotropic coating that is resistant to sagging
or running off and protects against corrosive
electrolytes in most aggressive environments.
It is a clear coating that allows visual inspection of the metal surface after application. It can be easily pigmented with pigment
dispersions. The coating is washable, has
good chemical resistance and is UV resistant,
giving optimal outdoor performance without cracking or chipping upon prolonged exposure to sunlight. It is effective over wide
array of substrates; galvanized, carbon and
stainless steels, cast iron, aluminum, copper,
concrete, wood, plaster and masonry.
Matrix System Salt Eraser

Matrix System Automotive Finishes
launched its award winning Salt Eraser to
the specialty automotive market last year
at AAPEX and now is offering the same
Catalysts for Coil Coatings
New Products
electronics, optics, displays and green energy.
product to solve many of winters

salt problems.
The winter months bring out
the rock salt, especially in areas
that receive a large amount of snow. The
combination of rock salt and calcium
chloride leaves unwanted stains in clothes
and vehicle carpets.
Salt Eraser is designed to remove salt
stains from any fabric. After spraying on it
penetrates the ber deeply and breaks up
and evaporates the salt within minutes of
application said the company. Salt Eraser
also eliminates salt from oor mats, upholstery, carpets, rugs and runners.
Matrix System says Salt Eraser is an
ideal solution in the salt states located in
New England, Middle Atlantic, Northwest,
and Mid-west areas of the United States.
Salt Eraser is currently available to
consumers at ACO Hardware, Advance
Auto Parts, Auto Zone, Auto Value, Canadian Tire, Meijer, Mills Fleet Farm,
OReilleys, Pep Boys, The Andersons and
Travel Centers of America. CW
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www.kingindustries.com
Email: coatings@kingindustries.com
for additional information
March 2012
Coatings World | 19
International Coatings Scene
Latin America
Hempel Opens Argentine Plant for Region
New facility will

deliver more than
10 million liters of
paint and coatings
per year.
20 | Coatings World
by Charles W. Thurston
Latin America Correspondent
thurstoncw@rodpub.com
empel has opened its rst Latin American marine and protective coatings factory in Buenos Aires with plans to
supply much of the region with its production,
according to Lars Johansen, the companys
group vice president for the Americas, at Conroe, Texas, near Houston. The $17 million factory will ramp up production this year to 155
liters of paint per man hour from its planned
stafng level of 30, or to 10.5 million liters per
year, expected by years end.
While much of the paint and coatings for the
Latin American market came from Singapore,
the Copenhagen-based company also operates a
factory in Houston, which has supplied Mexico
and the Central American sub-region.
Well be better placed to serve existing and new
customers in the region, as well as develop and
customize products faster, said Johansen.
While there is a free trade agreement in place
in the Southern Cone of Latin America, Mercosur, Brazil still has domestic content rules in
place for bidders seeking government contracts.
Youve got to have a presence in Brazil to really
attack the market there, said Johansen, who declined to say whether the company has future
plans to add capacity in Brazil.
Consultancy ABP Offshore notes that it has
worked with Hempel to plan for capacity in
Brazil, stating, ABP Offshore contributed in the
study of the logistics set-up for Hempel Tintas
do Brasil Ltda. in their return to the Brazilian
market. Evaluations regarding the usage of

bonded warehousing as well as cost calculations
for third-party warehousing at the start-up phase
were an essential part of the study to lay the base
for Hempel to take further decisions on where
to start operations in the Brazilian market.
The company indicated that the Argentine
plant features conical dissolvers that enable
flexible production runs down to 20 to 30 percent of maximum capacity. To control the
speed at which the powder is fed into the machine from the bags, a sonic system monitors
the frequency generated from the dissolving
process and adjusts the powder feed accordingly. To reduce emissions from the cleaning
process, all the tanks are linked to a closed circuit cleaning system, which is sealed during the
cleaning process.
The company also notes that it is especially
known for [its] proven performance with [its]
epoxy urethane exterior system and [its] lining
systems for molten sulphur and plastic pellets.
Apart from Argentina, Hempel serves the
region with offices and warehouses in
Ecuador, Chile and Mexico. In Canada, the
company has offices in Surry, British Colombia; St. Albert, Alberta; and Montreal.
Hempel serves the energy, maritime, mining
and rail markets among others, with projects including oil production rigs, windmills and
pipelines. Hempel claims a 30 percent share of
the global market for container coatings. Among
notable Hempel customers in the region are YPF;
Total; Chevron; Minera Alumbrera; Pascua
Lama; TGN (Transportadora Gas del Norte);
TGS (Transportadora Gas del Sur); Grupo
Maruba; Antares Naviera; Ultrapetrol; Astillero
Rio Santiago; Tandanor and IMPSA. CW
March 2012
Europe
No Stopping Luxury Brand Growth
Long-term
prospects look more
positive than the
current pressure car
markets are facing.
22 | Coatings World
by Sean Milmo
Europe Correspondent
milmocw@rodpub.com
n the face of it the outlook in Europe
for OEM automobile coatings looks
grim at the moment.
The region is estimated to have a 20 percent
overcapacity in car manufacturing so that plant
closures are seen to be sooner or later inevitable.
PSA Peugeot Citroen of France, which
made an operating loss last year, and OpelVauxhall, the European business of General
Motors, appeared in February to be on the
brink of forging an alliance in the region,
which analysts say could lead to at least two
plants being shut down.
Fiat of Italy, which lost 500 million ($665
million) in 2011 is also under pressure to close
uneconomical capacity.
Automobile sales in the European Union
have still not recovered from the 2008 nancial
crisis. Last years car registrations in the EU
were at the same level of 1997 and around 2.5
million below that of 2007.
However in the longer term prospects for automobile coatings in Europe are much healthier
than they would appear to be from sales and
overcapacity gures.
The current acute problems with the European car industry are mainly conned to its high
volume, lower priced cars, which are the most

susceptible to competition from outside Europe,
particularly Asia, and are mostly being built in
Western European plants.
In neighbouring Eastern Europe including
Russia, which is classied as part of the worlds
emerging economies, car production has been
recovering quickly after a post-2008 downturn.
Most of the leading Western European car
companies and several Asian automobile manufacturers have plants in the area to take advantage of its low costs. Kia of Korea, which has a
large plant at Zilina, Slovakia, increased its European sales by 21 percent last year.
Premium brands, particularly the big German three of Mercedes-Benz, BMW and Volkswagens Audi, are doing well, especially in
non-European export markets.
Germanys sales of exported cars went up last
year while those of the UK rose by six percent despite a slide in its domestic automobile sector. The
UK has become the export base for non-European
car manufacturers such as Nissan, Toyota and
Honda of Japan and Tata Motors of India.
A thriving export market for European-made
cars has enabled Europe to maintain its position
as a developer of new automobile technologies,
including coatings, which are ultimately rolled
out across the world.
Europe is ahead of most regions in the world
in implementing regulations curbing emissions
from cars of CO2 and other global warming
gases as well as of particulates. As a result the
March 2012
Europe
European car sector and its suppliers are

pioneering new light-weight, energy-saving materials, such as plastic compounds
requiring new types of coatings.
BASF, Europes main OEM coatings
producer whose major competitors are
PPG Industries and DuPont, has just celebrated the 25th anniversary of being the
rst paint manufacturer to introduce waterborne OEM basecoats, which it estimates were applied to 35 million vehicles
worldwide last year.
The company is continuing to use Europe as an R&D platform for new coatings
concepts aimed at the global market, such
as mirror effect paints, primer and basecoat
integration, cathodic e-coatings and
scratch-resistant paints. New technologies
helped BASF achieve increased automobile
coatings sales last year in Europe.
We are very satised with our [automobile coatings] business, said Kurt
Bock, BASFs chairman, at the companys
annual press conference at Ludwigshafen,
Germany, in February. It is protable and
is well positioned all over the world.
Its OEM coatings operation in Europe
ts with the companys strategy in the region of aligning itself with customer businesses, which are in the higher ends of
their markets. These are companies that
are growing and exporting their products
all over the world, said Bock.
Bayer MaterialScience (BMS) announced in January that it is building a
March 2012
plant at Leverkusen, Germany, to make

hexamethylene diisocyanate (HDI) and
isophorone diisocyanate (IPDI), which are
used mainly as raw materials for highquality low-solvent polyurethane topcoats for automobiles.
We must adjust our capacities accordingly if we are to meet the rising demand for coating and adhesive raw
materials, said Daniel Meyer, head of
coatings, adhesives and coatings at BMS.
The rapid growth in Europe of an export-orientated luxury cars sector, based
on some of the regions leading historical
brands, has been encouraging the development of new materials and design concepts in coatings, particularly for
personalized versions of the vehicles.
At Bugatti, Molsheim, France, now
owned by Volkswagen, porcelain coatings,
developed by the well-known porcelain
maker Koenigliche Porzellan-Manufaktur
(KPM) of Berlin, have been put on the exterior of a version of the Bugatti Veyron
Grand Sport model.
Ceramic coatings have been used on the
engine exhaust systems of high performing
sports cars and on motor racing vehicles.
This appears to be the rst time they have
been applied to the outside of a car.
At Bentley Motors in the UK, another
traditional luxury brand whose global
sales rose by 37 percent last year with
sales to China virtually doubling, innovative ideas on the design and application of
coatings inside the vehicle are being

tested. A design company headed by
David Linley, a leading UK designer and
nephew of the countrys Queen Elizabeth,
has placed traditional wood inlays with
different types of veneer on fascias, consoles and waist rails in the interior of
Bentley models.
Rolls-Royce Motor Cars, now a BMW
subsidiary whose global sales rose 31 percent last year, is intent on maintaining old
traditions of paint craftsmanship at its
plant at Goodwood, southern England.
We are continuing the grand tradition
started centuries ago by the coach-building industry with at least ve layers of
paint and clear lacquer coating being applied to each [vehicle], said Nigel Wonnacott,
Rolls-Royces
product
communications manager. Between each
layer technicians sand the body by hand.
Following application of a nal coat, the
body is meticulously hand polished for
ve hours to achieve the glossy luster normally associated with a grand piano.
As part of its program, coatings colors can be specified by customers
through a Rolls-Royce iPad App, which
enables the colors to be applied to a virtual car on the screen.
The revival of Europes luxury car sector is indicative of new opportunities in
the region for coatings innovations in automobiles, whether based on novel technologies or traditional practices. CW
Coatings World | 23
Market Reports
KN&G study says U.S. paint and coatings

market worth $23 billion in 2011
According to a new study by the consulting firm Kusumgar, Nerlfi &

Growney, in 2011 U.S. consumption of
coatings is projected to be 1.4 billion
gallons, containing 7.8 billion pounds of
solids, worth $23 billion.
The industry saw its peak consumption
in 2006 and has only partially recovered
from the lows of the 2008-2009 recession.
In 2011 coating solids remain down 18
percent from the 2006 peak. A 1.5 percent
annual rate of increase is forecast for coating solids through 2016.
Coating consumption in dollars is only
three percent lower compared to 2006 because of the sharp rise in prices during
2010-2011. Coating raw material price
escalation has only partially been passed
along by the coating producer and margins have come under pressure.
Architectural coatings are the largest
segment with some 3.9 billion pounds of
solids worth $9.1 billion expected to be
consumed in 2011. New house production remains at extremely depressed levels
and home sales have yet to recover to
hoped for levels.
Coating demand from original equipment manufacturers (OEM) in 2011 is
projected at 1.98 billion pounds of solids
valued at nearly $8 billion. OEM coatings
have rebounded strongly since the recession but many end uses are still down signicantly from 2006. Special purpose
coating consumption in 2011 is expected
to be 1.95 billion pounds of solids with a
sales value of $6 billion. Roong, industrial maintenance, and trafc paint are the
large volume outlets. The decline in commercial construction and reduced spending by state and local governments is a
drag on consumption.
The above information is contained in
Kusumgar, Nerl & Growneys new study,
The U.S. Paint & Coatings Industry, 20112016, which is available through subscription. Interested parties are invited to
contact the company by calling 201-7730785 or by e-mail at nerlkng@cs.com.
24 | Coatings World
Further information can be obtained at

www.kusumgar-nerl-growney.com.
Study says EU alkyd resins

market slowing down
According to a new BAC report recently
published by MarketPublishers.com, demand for acrylic resins in the European
Union (EU) is trending downward. In 2010,
the demand amounted to 471,800 tons.
Within the 2006-2010 period, alkyd resins
consumption decreased by 30 percent. The
decline is caused by the economic challenges of the last few years and the decline
in demand for acrylic coatings in favor of
more environmentally friendly materials.
EU producers are working mainly to
cover the domestic market, while export
supplies share 7-10 percent in total output. Therefore, a decrease in demand domestically leads to a decline in domestic
production.
Germany covers 37 percent of EU production and consumption of alkyd resins.
In 2010, Germany produced 190,000 tons
of alkyd resins and provided 45,000 tons
for export. The other signicant Western
European manufacturing facilities are
concentrated in Italy and France.
Alkyd resin is a complex oil-modied
polyester that is included as the lm-forming agent in some paints and clear coatings.
Alkyd resin products are used in a wide
range of paint products with applications
in decorative, maintenance, and contractor
paints where excellent gloss and good durability are required. Alkyd coatings still remain the leaders of the EU coatings market.
The report, Alkyd Resins: European
Union Market Outlook 2011 and Forecast till 2016, was prepared by BAC and
recently published by The Market Publishers Ltd. For additional information,
visit http://marketpublishers.com.
New study anylyzes world

market for nanocoatings
The general coating industry has declined
but specialized coating surface engineering
sectors are witnessing strong growth

driven by the needs of high-end industries,
such as oil and gas and electronics, according to a new report released by Future
Markets Inc., an advanced technology
consultancy with a focus on the development and commercialization of nanomaterials and nanotechnology.
The rm says nanocoatings are opening up new market opportunities in the
global coatings arena. Properties such as
anti-microbialism, thermal insulation, dirt
and water repellency, hardness, corrosion
resistance, ame retardancy, UV stability,
anti-grafti, self-cleaning, moisture absorbing, gloss retention and chemical and
mechanical properties are improved signicantly using nanostructured materials.
Global revenues for nanocoatings in
2011 were estimated to be $1559 million
the report said.
Despite the market being affected by the
global economic recession, product innovation and the need to meet stringent environmental regulations is driving market
demand across a wider range of markets.
Global revenues for nanocoatings in
2017 are estimated to be $7,821 million,
a CAGR of 27.25 percent. Conservative
estimates put the 2017 market at
$4371.2 million.
The market for nanocoatings will grow
across all sectors over the next ve to 10
years, with the medical, electronics and
displays (especially smart phones), interior
and exterior household coatings and food
processing markets all experiencing signicant growth, driven by the need for improved sanitary facilities and also pushed
by the vast improvements nanocoatings
offer, from both a protective and destructive perspective. The military market will
remain the largest market with anti-corrosion coatings increasingly applied. Anticorrosion coatings and super hardness
will also drive revenues in the oil and gas
industry, for protective surfaces in
pipelines and harsh environments and on
drilling equipment. CW
March 2012
PPG Industries reported net sales for the

fourth quarter 2011 of $3.5 billion, an increase of four percent versus the prior
years fourth quarter. Net income for the
quarter increased to $216 million, or $1.39
per diluted share. Fourth quarter 2010 net
sales were $3.4 billion, and net income was
$205 million, or $1.24 per diluted share.
Performance Coatings segment sales
for the quarter were $1.1 billion, up $34
million versus the prior year. Higher selling
prices were realized in each business, while
segment volumes declined two percent versus last year. The aerospace business continued to deliver excellent growth.
Automotive renish volumes fell modestly
due to customer inventory management
and softer European economic conditions.
U.S. architectural coatings sales improved,
including company-owned same-store
sales gains of high-single-digit percentages,
March 2012
due to higher pricing, while volumes remained at. Architectural coatings volumes in emerging regions declined by midto high-single-digit percentages, including
lower demand in China, and marine volumes declined by mid-single-digit percentages due to reduced shipbuilding activity.
Segment earnings were down $30 million
from the prior year due primarily to the
lower marine and architectural coatings
results, including the lower activity levels,
higher ination levels versus pricing and
higher costs. The cost increase included
higher year-over-year marine customer
claims expense and additional selling and
marketing costs in architectural coatings.
Industrial Coatings segment sales rose
$70 million over last years fourth quarter
to $1 billion, a seven percent increase. Volume grew four percent based on increased
global automotive production and growth
Financial News
PPG reports sales up in fourth quarter
in several general industrial end-use markets coupled with PPG market share
gains. Segment earnings for the quarter
were $106 million, an increase of $27 million over the prior years fourth quarter,
as volume and price gains combined with
continued, strict cost management to offset persistent raw-material cost ination.
Sales for the Architectural CoatingsEMEA (Europe, Middle East and Africa)
segment for the quarter increased $23 million, or ve percent, versus the prior years
period to $449 million, including the negative effects of currency translation. Volumes
were up by low-single-digit percentages on
share gains despite lower retail and do-ityourself (DIY) store sales. Fourth quarter
segment earnings grew $6 million yearover-year to $8 million as a result of the improved volumes in what is seasonally a
slow quarter for the business. CW
Coatings World | 25
IPaint
Protecting the P&C Industrys Intellectual Assets
Trade Secrets and Employees:

Are you covering your Ass(ets)?
By Beth McDaniel, JD
& Steve McDaniel, PhD JD
Technology Litigators
ecret formulas, manufacturing processes, nancial information, future
product plans, customer listswhat
are your trade secrets and what are you
doing to protect them from inadvertent or
intentional misuse or misappropriation by
your own employees? Trade secret protection is afforded to you as employer, but only
if you the employer take reasonable steps to
treat this information as condential and
you provide notice to employees of the status of the materials.
So, how do we protect sensitive, condential material and processes in the face
of iPhones and ash drives in the hands of
our employees? Its no longer good enough
to lock up the secret formula under lock
and key. Everything from a secret formula
to an entire manufacturing process can be
uploaded and emailed, recorded or photographed in an instant. An employee can
literally walk out the door with the company in her pocket.
Taking measures to prevent theft or inadvertent disclosure of trade secrets is imperative in industries such as the paint and
coatings industry that rely heavily on
closely held manufacturing processes and
formulae. So, in order to limit exposure to
accidental disclosure or intentional misappropriation of the company jewels, you
might be considering audio, video or computer monitoring of your employees.
What is the line between the legitimate
protection of trade secrets and invasion of
employee privacy? A prudent employer will
know the answers to several touchy questions. The laws relating to integrated employee monitoring are complex at times and
vary from state to state, but it is generally
recognized that the prevention of theft or
misappropriation of condential business information is a legitimate business reason for
monitoring employee workspace. It is the
26 | Coatings World
employers job to implement a suitable policy that falls within the connes of the law.
Can you record employee

conversations?
Generally yes, but proceed with caution.
Both federal and state laws govern the use of
electronic equipment for purposes of wiretapping or eavesdropping (listening to conversations of others). There are both civil
and criminal penalties for violations of these
laws, and the laws vary from state to state.
The federal law allows the recording of
phone calls and other electronic communications so long as one party to the conversation consents to the recording. A majority of
the states have adopted wiretapping statutes
based on the federal law. There are twelve
states, California, Connecticut, Florida, Illinois, Maryland, Massachusetts, Michigan,
Montana, Nevada, New Hampshire, Pennsylvania and Washington which have
adopted more stringent standards, in which
consent by all parties to the phone call is required. These twelve states are often referred
to as the two-party states, however, if there
are more than two parties on the call, all parties need to give consent. Although most of
these statutes address wiretapping and eavesdropping, they also tend to apply to phone
calls and in-person conversations. Regardless of the state, it is illegal to record a conversation to which you are not a party, dont
have consent and could not naturally overhear. In most states, it is also illegal to disclose the contents of any illegally obtained
call or communication.
Courts have recognized employee consent through the use of written consents
and policy manual provisions. The most
important thing is that the consent is clear
and unequivocal as to the employers actions. At all times, however, caution
should be taken in taping employee calls,
in that employees may be speaking to people in multi-party consent states.
Can I monitor my employees

using hidden cameras?
In most cases the answer is yes. Twenty-four
states have laws outlawing the installation or

use of hidden cameras in private places. A
private place is one where a person may reasonably expect to be safe from unauthorized
surveillance. A number of these states specically outlaw the use of hidden cameras in
bathrooms and locker rooms or for the purposes of viewing nudity. In states where no
specic law exists, the interests of the employer in using hidden surveillance cameras
will be weighed against the employees expectation of privacy. In all cases, the expectation of an employees privacy in a bathroom
will outweigh any interest of the employer.
On the other hand, courts rarely nd
that there is an objective reasonable expectation of privacy in any public place. Where
an employer hired a private investigator to
use surveillance equipment to videotape his
employee while he was in his car in a parking lot at a wedding reception and while he
was entering and leaving his home, the court
found that such surveillance was lawful because the employee-plaintiff did not allege
intrusion into any private place. See Salazar
v. Golden State Warriors, No. C-99-4825
CRB, 2000 U.S. Dist LEXIS 2366, at *2, 56 (N.D. Cal. March 3, 2000).
So you cannot catch your employees
with their pants down (literally), but what
about when the employee is in a restricted
area of your manufacturing plant? With
the exceptions listed above regarding
bathrooms and locker rooms, quality control and theft prevention are legitimate
reasons for videotaping employee activity.
Courts rarely recognize a reasonable expectation of privacy in the workplace. See
Marrs v. Marriott Corp., 830 F. Supp.
274, 283 (D. Md. 1992) (holding that
where an employee was videotaped picking a lock on a desk drawer, the employee
had no reasonable expectation of privacy
in an open ofce); Cox v. Hatch, 761
P.2d 556, 563 (Utah 1988) (nding no
reasonable expectation of privacy in a
common workplace).
Keep in mind, however, that the audio
portion of any videotape would be governed by the wiretapping laws.
March 2012
Protecting the P&C Industrys Intellectual Assets
Preventing employees from

downloading sensitive
information
In March 2010, a computer-monitoring system helped save a hedge fund, Citadel, from
a trade secret misappropriation of great proportion. A quantitative engineer,YihauBen
Pu, working with proprietary trading formula and strategies had uploaded condential material onto two virtual machines he
had created on his Citadel computer in order
to bypass computer security systems. When
asked what had occurred, he responded by
saying he was just uploading music, but the
system could detect activity inconsistent with
his story. Pu later attempted to discard the evidence by dumping the hard drives in a canal
maa-style, but the evidence was recovered
and he was subsequently arrested.
This is a perfect case to illustrate how the
benet of a network-monitoring system can
aid in the detection of the access and uploading of condential material. In order to
protect sensitive data, an employer can utilize both Intrusion Detection Systems and Intrusion Protection Systems. These systems
monitor for malicious network activity,
tracking use of the system and keeping
records of access, including specic les accessed and any modications made to them.
Are an employees emails

private?
In most cases, no. The employer owns the
email system at the workplace and is allowed
to examine its contents. This goes for both
intercompany emails as well as emails sent
to or received from another source. Even in
the case where an employer assured its employees that the emails would be kept condential and privileged and would not be
intercepted by the employer, and then proceeded to intercept an employees email for
the purposes of determining whether or not
the employee was making inappropriate or
unprofessional comments, the court concluded that the interests of the employer in
determining the professional conduct of the
employee outweighed any expectation of
privacy the employee might have in his email
communications. Smith v. The Pillsbury
Company, C.A. 95-5712, (E.D. Pa. 1996).
This rule generally includes private, webbased email accounts such as yahoo and
gmail. Even a password-protected account
March 2012
is not likely to create an expectation of privacy. In another case, an employee used an

eBay account with a password to sell goods
he stole from the employer, then claimed
that the employer breached his privacy by
obtaining his password. Ok, so you have to
admit the guys got some nerve. Anyhow, the
court stated there would be no absolute expectation of privacy in records kept or accessed on his workplace computer, even if
password protected. Further, the court recognized there would be no reasonable expectation of privacy with a computer usage
policy that advised its employees that their
computer activities on the ofce system
were monitored. Dwayne Campbell v.
Woodard Photographic, Inc., et al., 2006
U.S. Dist. LEXIS 36680.
However, it should be noted that a recent case in which some employee privacy
rights were recognized by the New Jersey
Supreme Court challenges that standard.
In 2010, the New Jersey Supreme Court
ruled that an employers attorneys that read
emails of an employee sent to her counsel on
a company laptop through her personal
password-protected Yahoo email account violated her privacy. Stengart v. LovingCare
Agency, Inc., 2010 WL 1189458 (N.J.
March 30, 2010). However, this case was decided on the basis that the emails were protected by the attorney-client privilege, and
did not address whether the employee would
have a reasonable expectation of privacy
with a non-lawyer.
IPaint
tive information, emailing condential information, working remotely, traveling

with laptops and other data bearing devices, and the protection and return of
condential information. There should be
a signature page for the employee to indicate consent to all policies. The following items should be addressed:
a. Electronic monitoring of employees.
b. The monitoring of phone calls. The
policy manual should clearly state that
all phone calls are subject to recording
and that the employees have no personal privacy rights in the phone calls
that are made from company phones.
c. No expectation of privacy in emails
sent from the company computer system, even from private email accounts.
3. Mark condential materials clearly and
limit access to restricted areas of the
computer.
4. Put locks on doors and le cabinets.
5. Issue employee ID badges.
6. Train employees and contractors to understand their responsibility in the protection of trade secrets.
7. Password-restrict and require user identication in order to access sensitive
areas of the company les.
8. Regularly remind employees of their
obligations towards trade secrets.
9. Conduct exit interviews with employees upon termination.
10. Consider getting a professional trade
secret audit to reveal any gaps in company policies.
So whats an employer to do?

Protect, inform, get consent, maintain and
remind employees of your trade secret
policies. Employees need to know the
boundaries of their access to trade secrets,
how to treat trade secrets and the consequences if breached. It is important that
these policies are set forth in clear and unambiguous language.
1. Non-Disclosure Agreements. Each employee should sign a non-disclosure
agreement at the time of employment.
2. Company Policy. The company personnel
manual should set out the companys
policies towards the treatment of trade secrets. Among other things, some specics
that should be covered are the policies towards accessing and downloading sensiwww.coatingsworld.com
Keep in mind that union contracts may

alter the privacy expectations of employees. Furthermore, the standards for employee privacy herein apply to private
sector employees, rather than public sector or government employees.
Although there are no guarantees that a
companys trade secrets wont be misappropriated or stolen by its employees, there are
certain things you can do to protect your
trade secrets from rogue employees. Monitoring employees on the computer, phone or
in the ofce can be done legally, if consistent
with state and federal laws. Clearly setting
out your trade secret policies and getting
employee consent for electronic monitoring
will help you both PROTECT and COVER
your . . . assets. CW
Coatings World | 27
FEATURE
Auto OEM Coatings
Auto OEM Coatings
Lower costs, reduced air pollution and better performance are key drivers in automotive
coatings and suppliers like BASF continue to offer new technologies and new products for
the automotive industry.
by Tim Wright, Editor
he state of the automotive OEM
coatings market is improving. The
global market for automotive paint
was $10 billion in 2011, according to the
Southern Pines, N.C.-based consultancy
Chemark Consulting. The market grew
from $9.3 billion the previous year. North
America was the largest regional market
worth $2.62 billion in 2011 while all regions experienced positive growth compared to 2010.
OEM car manufacturers are building
more vehicles, and as production increases
this ultimately helps OEM paint produc-
28 | Coatings World
ers, said Stacey Russell, marketing communication manager, BASF. When the industry looks at the seasonally adjusted
annual rates (SAARs) and sees that it is
improving it helps to build condence.
While Europes economy is struggling,
with less increase in automotive production, Asia is in a growth mode, particularly in China.
Part of the Functional Solutions business segment, BASFs coatings division is
one of the worlds top suppliers of coatings for automotive and industrial applications. The division, which also includes
the sale of its Relius brand of decorative
paints, reported sales of 2.8 billion ($3.7
billion) in 2011, an increase of $223 milwww.coatingsworld.com
lion over the previous year.

The company attributed a part of this
growth to the favorable market environment in the global automotive coatings industry, where it served increased demand
from customers in Europe and Asia, especially China.
For 2012 BASF said it is looking for its
coatings sales to grow in part to growing
demand from the global automotive industry as paint sales rely heavily on automobile production.
By 2020 there will be approximately
1.2 billion cars on the road worldwide, an
increase of nearly 300 million compared
to 2012, she said. Global population
growth, rising standards of living in
March 2012
Auto OEM Coatings
emerging markets, increasing urbanization, climate change and the limited availability of fossil fuels require new concepts
with regard to sustainability and energy
efciency.
BASF is working to develop functional
materials and solutions that will contribute to the vehicles of the future
whether for cars with classical internal
combustion engines, hybrid drives or electric ones, according to Russell.
In conjunction with the trends mentioned above, coatings solutions from
BASF are designed to help improve the
productivity and environmental performance of carmakers. For example, BASF introduced the environmentally friendly
cathodic e-coatings CathoGuard 800 and
900 product lines. Cathodic e-coating,
which is the rst paint layer applied to a
body, forms the basis for perfect automotive surfaces, said Russell. It protects the
cars surfaces, edges and cavities from corrosion. The innovative new paints also
contain less than one percent solvents.
Also on the technology front BASF
Coatings recently received several awards
for XFine, its automotive color innovation. The German Design Council selected
the paint manufacturer as a winner of the
2011 Automotive Brand Contest, the rst
international brand and design competition for the automotive industry.
Being selected as a winner of the Au-
tomotive Brand Contest for this intensive

metallic special effect paint underscores
that our design and technology competence is highly valued and that XFine has
helped us to attract a great deal of interest, said BASF color designer Mark Gutjahr. As a coatings manufacturer, we are
highly honored to receive the award. After
all, nearly all the other prize winners are
FEATURE
our customers, the automakers.

XFine has also been nominated for the
2012 German Design Award, one of Germanys most prestigious design awards,
sponsored by the German Ministry of
Economics and Technology (BMWi).
With XFine, the challenge and the innovative solution involve the arrangement
of novel aluminum akes in the surface of
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Coatings World | 29
FEATURE
Auto OEM Coatings
the nish. The particles, which are not

aligned at all in the liquid coating, must
be perfectly positioned after the coating
has been applied. BASF Coatings succeeded in inserting physical and chemical
structures that support the alignment of

the aluminum particles during drying.
This promotes the even distribution of the
aluminum akes, bringing about the mirror effect of the coating.
General Motors uses eco-friendly water-based

three-wet paint process for Chevrolet Sonic
For the production of its subcompact Chevrolet Sonic, General
Motors brought online a new paint shop at its Orion Assembly
Center that features a "three-wet" paint process. The process
eliminates the need for a primer bake oven, normally used between the primer and color-coating layers. The Orion Assembly Center allows three layers of paint to be applied one after
another while still wet before a single trip though the oven.
This process reduces the paint shop footprint by 10 percent,
said GM. It also provides additional floor space and reduces
the energy needed to heat and cool these areas.
"Cutting our greenhouse gas emissions and reducing our
energy consumption were key to implementing our waterbased three-wet paint process," said Mauricio Pincheira, paint
manager at Orion. "We want to provide a durable paint that
impresses our first-time Sonic customers and maintain the
tough environmental standards we have across the company."
Orion's new paint shop was engineered to minimize energy
use while reducing solvent emissions. By using the three-wet
process, a thin film pretreatment and lean design methods,
Orion's paint shop uses 50 percent less process energy per vehicle than the shop it replaced, the car maker said. It is also
30 | Coatings World
This mirror effect creates powerful

contrasts. The color appears particularly
bright on the edges of the car body, while
it has a very dark effect when viewed from
the side. This ip effect between bright
and dark highlights the contours of the
car body.
With XFine, a stronger metallic effect
has been achieved for OEM waterborne
basecoats without posing highly specialized requirements for the coating process.
The independent jury of experts who
chose BASF as the winner is made up of
representatives from universities, design
agencies, automotive journalists, as well as
a member of the German Design Council.
After its win in the Automotive Brand
Contest, XFine also received the 2011
Materialica Design & Technology Silver
Award for its color innovation in the category surface and technology. Designer
Gutjahr and Stephan Schwarte, head of
color development, accepted the prize at
the Materialica, 14th International Trade
Fair for Materials Applications, Surface
Technology and Product Engineering in
Munich, Germany. The main focus of
heated by natural and landfill gas, which results in less emissions than coal-fired boilers.
When full shift production is achieved, Orion's new paint
shop will reduce greenhouse gas emissions by approximately
80,000 metric tons per yearequivalent to the annual emissions from 14,000 vehiclesand solvent emissions by approximately 108,000 pounds of solvent per year.
These cost-saving paint process improvements trimmed the
manufacturing costs by approximately $40 per vehicle.
March 2012
Auto OEM Coatings
FEATURE
this award is on aerospace, automotive,

engineering, sports and technical consumer goods.
Daimler introduces BASFs

iGloss Clearcoat for its OEM
coatings
Daimler recently became the rst automaker to introduce BASFs new iGloss
clearcoat for OEM coatings. At its plant
in Bremen, the Mercedes-Benz E-Class
Coupe, SLK and SL models are coated
with the scratch-resistant paint.
The clearcoat is the top layer of the
automotive finish and provides gloss for
the body, as well as protection from
stresses such as sunlight or chemicals.
The iGloss technology offers all these
features and additionally provides high
scratch resistance.
It offers better protection against microscratches, which can come about at the
car wash, for example, said Dr. Matthijs
Groenewolt, iGloss developer. This means
car owners can now enjoy that new-car ef-
BASFs XFine automotive color technology delivers intensive metallic effects. Due to an innovative formula, the finest aluminum particles give a reflective effect on the body that produces great contrasts. The color appears particularly light on the edges of the car, while it
looks very dark when looked at from the side. This change between light and dark, depending on where the viewer is located, emphasizes the cars contours in a unique way.
fect for much longer than before.

iGloss combines the advantages of inorganic hard materials with those of organic soft materials. The hybrid material
delivers improved scratch resistance without increasing brittleness. The technology

does not require any signicant changes in
the application process. CW
www.eurocoat-expo.com
Foster your customers portfolio

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2012
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FEATURE
Surfactants Update
Surfactants
Update
Surfactants manufacturers focus on environmental issues and developing greener

technologies.
by Kerry Pianoforte, Associate Editor
urfactants are a key ingredient in paint and coatings formulations. Ceresana Research estimates that the global surfactant market will generate revenues of more than $41
billion in 2018translating to an average annual growth of 4.5
percent. With a roughly 37 percent share of global consumption,
Asia Pacic is the largest surfactant outlet, followed by North
America and Western Europe. According to Ceresana Research,
over the next eight years, shares in demand of the individual
world regions will shift signicantly. The analysts from Ceresana
forecast countries in Asia-Pacic to increase their shares in global
surfactant demandmainly at the expense of Western Europe
and North America. In addition, South America will see strong
growth, predominantly because of massive increases in production and consumption in Brazil.
32 | Coatings World
Asia is a rapidly growing region, especially in demand for

APEO-free offerings. This is especially evident in China for
two reasons, said Shiona Stewart, additives marketing manager, Dow Coatings Materials. First, a new standard (HJ/T
201-2005) is scheduled to come into legislation soon, requiring paint manufacturers to offer APEO-free paints in order to
comply with and pass the certification for China Environmental Labeling. Dows Ecosurf surfactants offer the compliance
solution and are generating tremendous interest from the regions major paint manufacturers.
Additionally, recent high prole introductions of ultra low
odor, low VOC paints by several of the Asia Pacic regions top
manufacturers are driving a signicant market adoption trend.
The largest volume gains in architectural coatings are coming from emerging economies such as China and India, but they
have also been impacted by the overall economic downturn,
said Shruti Singhal, global marketing director, coatings special-
March 2012
Surfactants Update
ties, Ashland Specialty Ingredients. With nearly 20 percent of

Ashlands annual sales coming from these emerging regions, we
are continuing to focus on capital investments in manufacturing
and R&D, such as supporting our customers with new laboratories in China and India.
Although emerging regions represent great growth potential,
developed areas offer opportunities as well.
Developed geographies where customers are moving to more
and more waterborne and solvent-free systems present a great
opportunity for innovations in surfactant technology, said Jim
Stange, North America coatings marketer, Dow Corning Corp.
Customers are looking for more environmentally friendly products with lower VOCs and BTX-free that help to meet more
stringent regulations and customers requirements. Products with
less environmental persistence are required. From an economics
standpoint customers are looking for surfactants that can solve
multiple problems, allow the coatings to keep up with faster
processes in manufacturing and may also be effective at low
usage levels.
Paumer Brothers sees good prospects for growth in applications for higher performance coatings such as epoxies,
polyurethanes and polyaspartics. We see continued advancements in 100 percent solids coatings where new surfactants offer
an opportunity to decrease viscosity and/or increase loadings of
pigments and llers, particularly where this increase represents a
greater efciency in manufacturing or a direct reduction in raw
material costs, said Craig McNair, COO and director of technology, Paumer Brothers. Formulators of paints and coatings
are being asked to improve manufacturing efciency and reduce
costs. Its as simple as that. New surfactants that reduce viscosity and improve application properties in 100 percent solids coatings represent an important opportunity because the formulator
can substitute lower-cost raw materials, including solvents, pigments and llers into the formulation.
Environmental regulations have had a profound effect on the
surfactants market. Increasingly strict regulations are driving the
need for low and zero VOC products.
Environmental and regulatory issues remain a prominent
factor in the development and marketing of surfactants, particularly with regards to compliance with REACH standards, said
Izzy Colon, VP, general manager additives, VP science and technology, Troy Corp. The elimination of APE surfactants (alkyl
phenol ethoxylate), which have been the workhorse of the industry for years, creates serious formulation issues. Some suppliers have invested in developing green products in
anticipation of these concerns. Troy, for instance, offers a full
suite of green, environmentally friendly Troysol wetting and
ow and leveling additives with multifunctional benets. These
products have proven to be sustainable and highly effective.
According to Singhal, stringent regulations to move to
lower-VOC and APEO-free formulations are driving the global
change in demand for surfactants with unique performance attributes. In addition, customers want to combine functionality such as substrate wetting, better flow and leveling with
performance attributes to reduce the total number of raw maMarch 2012
FEATURE
terials used, he said. This reduces the number of steps required to achieve desired formulations, thereby lowering overall costs. One example would be Ashlands offering of Dextrol
and Strodex phosphate ester surfactants (PES), which help
meet these customer needs.
Environmental regulations have been the impetus for the inux of green products being offered to formulators of paint
and coatings. Facing both regulatory pressure and consumer demand, coatings manufacturers need to offer products that offer
the best of both worlds: the same high quality and surface characteristics as those historically offered, and green attributes, such
as low VOCs, said Colon To help coatings manufacturers
achieve these goals, additives suppliers such as Troy are focusing
more on multifunctional additives, that is, single additive products that accomplish the tasks of several additives.
For instance, Troys Z line of performance additives, many
of which are multifunctional, is engineered specically for low
VOC, APE-free coatings systems in which compliance and maximum coating performance are imperative, said Colon. Troys
multifunctional additives enhance multiple coating properties,
including surface wetting, improved adhesion, surface ow and
leveling, color development, surface slip and defoaming.
All new developments in our company are geared at helping
our customers meet their green standards, said Singhal. We understand that the denitions are different around the world, so
Ceresana Research Publishes Market Study

on Surfactants
According to a new study from Ceresana Research, global
demand for anionic surfactants was approximately 6.5 million tons in 2010. Anionic and non-ionic surfactants combined account for roughly 85 percent of global demand for
surfactants. The firm expects non-ionic surfactants to see
the strongest growth between 2010 and 2018. Despite this
global trend towards non-ionic surfactants, anionic surfactants will remain the second-largest product group, especially in Africa, the Middle East and Asia countries, with the
exception of Japan and South Korea.
The report analyzes how surfactant consumption will develop in the individual markets. Most important buyers
worldwide include manufacturers of household cleaners and
detergents. Industrial cleaners accounted for just less than
nine percent of global consumption in 2010. Body care
products and cosmetics had a 9.5 percent share. Other industrial applications, such as agrochemicals, photo chemicals, oil field chemicals, construction materials, food-stuffs,
adhesives, lubricants as well as metalworking, mining, and
pulp and paper, accounted for approximately 11 percent of
worldwide consumption.
For more information on this study contact Ceresana Research, +49 7531 94293 0; www.ceresana.com.
Coatings World | 33
FEATURE
Surfactants Update
we have developed close partnerships with our customers to help

them meet their goals. As we pursue strict regulatory targets, we
are doing so with a very strong emphasis on increasing performance properties such as stain resistance, hiding, appearance
and gloss, thereby focusing our efforts around paint quality and
durability as well.
According to Salvatore Monte, president of Kenrich Petrochemicals, Inc., some key issues facing the surfactants market
include cost performance, environmental compliance regulations such as REACH, biodegradability, green and sustainable products.
Kenrich is meeting its customers environmental needs with a
number of sustainable products. We are making more efcient
The principal issue today in

the industry remains the economy, the rising cost of oil and
chemical raw materials, an
issue that causes coatings
manufacturers to look for better ways to cut these costs.
use of raw materials through the use of organometallic titanate,
zirconate and aluminate to couple and electro-chemically bond,
catalyze and functionalize two dissimilar interfaces.
Rhodia also works alongside its customers to design products
and solutions with reduced impact on health and the environment.
Our rst step is to understand what our customer means by
greener, said Mechelle Engemann, sustainable development manager, Rhodia Novecare. As part of the Rhodia Way, the groups
approach to corporate social responsibility, Rhodia uses procedures that monitor its products throughout their life cycle.
Performance Matters
Developing environmentally compliant products that meet
performance requirements is a constant challenge for surfactant manufacturers.
Regulations in this area can increase the formulating challenge for stability, said Stewart. Weve anticipated these challenges and were working closely with our customers to deploy
the solutions to help them successfully address the new regulations balanced with their performance objectives. As a result,
were seeing much greater optimization of formulations that
maintain performance within these more stringent requirements.
The new regulations are driving the industry to rethink formulation strategy, which in turn, is driving adoption of new surfactants and other additive technologies and product offerings.
34 | Coatings World
Performance is always key, said Pierre Hennaux, global

market manager for emulsion polymerization, Rhodia Novecare.
As the market is evolving toward zero-VOC systems, new surfactant technologies are needed to maintain high performance.
Rhodia has seized this opportunity to create additives that improve resistance in zero-VOC systems. Sustainability is a theme
underlying most discussions in the coatings industry. Conversion
to APE-free products in picking up in the Americas and Asia.
Another key trend is cost reduction.
The principal issue today in the industry remains the economy, the rising cost of oil and chemical raw materials, an issue
that causes coatings manufacturers to look for better ways to
cut these costs, said McNair. Profit margins for coatings are
reduced in some cases to about one-half of historical levels,
and manufacturers are looking for lower cost sources of chemical raw materials, including products that are normally used
in relatively small quantities in a formulation, such as additives and surfactants.
Coatings manufacturers remain resistant to accepting price
increases on raw materials such as pigments and surfactants,
even when faced with shortages and allocations, McNair said.
However, prices of raw materials imported from China, India
and other parts of the Far East are entering a new phase of
global competition with the trend towards higher prices. It even
costs more today to ship raw materials from the Far East to the
United States.
Changing economies are creating a world of new opportunities for binder technologies and the surfactants that enable
them, said Hennaux. For example, on one hand you have the
rising costs of key raw materials, such as acrylic monomers and
titanium dioxide. On the other hand you have an inux of shale
gas to the market, which seems like an attractive long-term economic advantage for derived monomer. This changing economic
landscape is exciting for paint and coatings manufacturers who
can potentially reduce their costs with the help of solution
providers like Rhodia. For example, specialty surfactants have
been used to enable Vinyl VeoVa, binders to substitute styrene
acrylics in high PVC formulations.
This is a very exciting time for formulators. At Dow for
example, were introducing an expanded additives innovation
platform that offers much deeper formulating insight including
relationships with our binder and opaque polymers, said
Stewart. Formulators have access to increasingly sophisticated products and accompanying research to help them
achieve their objectives. Included are new surfactant offerings
that can represent a lower risk, higher yield investment for customers balancing environmental objectives, raw material costs,
and performance.
Dow has been dedicating significant R&D and commercialization emphasis on broadening its Ecosur surfactants
portfolio, which balances the ongoing need for high performance with the growing need for low-VOC options. All
of our Ecosurf surfactants are APEO-free; the majority are
also readily biodegradable and several are low in aquatic toxicity, said Stewart. CW
March 2012
FEATURE
Testing Equipment
The following contains a directory of testing equipment suppliers and their products.
For more information on the products listed in this guide contact the company directory.
ACT Test Panels

Hillsdale, MK
517-439-1485
Fax: 517-439-1652
E-mail: sales@acttestpanels.com
Web: www.acttestpanels.com
ACT Scribe Table
ACTs custom built scribe table provides
laboratories with improved consistency
and accuracy in the scribing of test panels. The maple butcher block table provides a solid surface for securing test
panels and the scribe arm with adjustable
weight provides for easy modication of
the force applied during the scribe.
Fax: 773-327-5787
atlas.info@ametek.com
www.atlas-mts.com
New User Interface for Atlas WeatherOmeters
Atlas new Weather-Ometer User Interface
provides a reduction of the number of
touches the operator must employ to
navigate through software, larger screen
size, faster response time, improved trend
functionality, USB/Ethernet connections
for data acquisition and remote access/control functionality.
form for a full suite of functionality including users interface for efcient transfer of test information, local area network
interface for remote access, remote access
to multiple networked instruments and
capability to apply unique identication
to each instrument.
ATS RheoSystems
Bordentown, NJ
609-298-2522
Fax: 609-298-2795
info@atsrheosystems.com
www.atsrheosystems.com
ACT Blast Clean Test Panels

ACT now offers blast cleaning as an option for a variety of metal substrates. Customers may specify a custom surface
prole or simply order the standard blast
panels with a 2 mil prole.
Atlas Material Testing

Technology LLC
Chicago, IL
773-327-4520
36 | Coatings World
WXView (Weather View) Data Acquisition Software

Altas WXView Software provides a platwww.coatingsworld.com
Capillary Rheometers
The most technically advanced laboratory
capillary rheometers for the determination
of the ow behavior of a wide range of
materials. The computer controlled instruments offers testing abilities to measure shear viscosity, extensional viscosity,
wall slip, melt fracture and rupture with a
variety of dies and accessories. Ergonomic
design allows easy access and experimentation.
Black Pearl Viscometer
March 2012
Black Pearl viscometer is a high performance rotational viscometer capable of

both steady shear and yield stress testing
in a rugged, compact size footprint. Designed for performing both routine rheological tests like single point viscosity
checks for QC, to complex rheological
evaluation for R&D, the Black Pearl viscometer is ideal for investigating the mixing,
stirring
and
process
ow
characteristics of uid systems.
Brookfield Engineering
Laboratories, Inc.
Middleboro, MA
508-946-6200
Fax: 508-946-6262
sales@brookeldengineering.com
www.brookeldengineering.com
DV-III Ultra with Yield Stress PHOTO
Brookeld1
DV-III Ultra, Brookleds top of the line
rheometer, now has the added capability
to provide direct yield stress measurement.
Now you can test your materials for complete ow behavior to include viscosity,
temperature proling and time sensitivity
with the best value instrument in the market today.
KU-2 Viscometer for Paints, Coatings and
Inks PHOTO Brookeld2
KU-2 Viscometer, now with centipoise
readout and automated testing in your
paint lab. The KU-2 provides quick and
rapid readout in Kreb units, grams and
now centipoise with continuous sensing
and display.
March 2012
FEATURE
ChemInstruments
Faireld, OH
513-860-1598
Fax: 513-860-1597
sales@cheminstruments.com
www.cheminstruments.com
CAM-Plus Series
Reliable surface energy measurement and
a number of easy-to-use features make the
ChemInstruments CAM-Plus contact
angle meter an ideal testing machine. A
patented half angle measurement
method eliminates the difculties associated with tangent angle measurement
methods.
GTI Graphic Technology, Inc.

Newburgh, NY
845-562-7066
Fax: 845-562-2543
sales@gtilite.com
www.gtilite.com
Simultaneous Color Viewer Model SCV
The SCV allows the designer to visually
compare the appearance of a color sample under four light sources with and
without UV. This provides an instant visual demonstration of the color constancy
of the sample and assists in the selection
of colors and colorants that achieve the
overall goal of the designer.
COF-1000
Perform one-step testing for static and kinetic coefcient of friction values with the
ChemInstruments Coefcient of Friction
machine. This easy-to-setup and easy-touse test platform provides automatically
calculated results at the completion of
each test.
Hamamatsu Corp.
Bridgewater, NJ
908-231-0960
Coatings World | 37
FEATURE
Fax: 908-231-1218
usa@hamamatsu.com
http://sales.hamamatsu.com
Optical NanoGauge (C11627)
The Optical NanoGauge (C11627) accurately measures thin
films 20 nm to 50 m thick in real time, without time-consuming reference measurements. It easily handles height fluctuations. Its compact package contains an LED, spectrometer
and data analyzer.
LC-L5 UV-LED Light Source

Featuring high output intensity, Hamamatsus LC-L5 UV-LED spotlight source
quickly dries UV adhesives and coatings.
The LC-L5 series has a linear format (105
mm or 305 mm long), and is ideal for integration into production lines.
HarperScientific
Charlotte, NC
704-588-3371
Fax: 704-588-3819
customer@harperimage.com
www.harperimage.com
Phantom QD Proofer
The Phantom QD (patent pending) Proong System is the very
rst system that is fully portable and utility free. Used to color
match ink before you go to press.
38 | Coatings World
March 2012
Konica Minolta Sensing

America
Ramsey, NJ
888-473-2656
Fax: 785-2482
marketing@se.knicaminolta.us
http://sensing.konicaminolta.us
CM-3700A
The CM-3700A is a reference grade instrument and very repeatable for measuring even low reectance samples. Perfect
for measuring both in reectance mode for
opaque objects and in transmittance mode
for measuring
transparent or
translucent materials, there are
special accessory
attachments for the
CM-3700A to
measure clear
liquid and lm
samples.
FP-2244 Friction/Peel Tester

The Thwing-Albert FP-2255 Friction/Peel
Tester was designed to provide versatility
offering wide-ranging testing capabilities.
The FP-2255 can measure coefcient of
friction, peel strength, seal strength and
tensile strength of exible plastic lms,
paper, sheet materials, labels, tapes and
textile materials.
FEATURE
MAP-4 Tensile Testing Software

MAP-4 is a comprehensive advanced materials testing software system that features built-in test applications and
customization options. Thwing-Alberts
MAP-4 software partners with the Vantage Series to test a variety of materials including paper, plastic, textiles, seals and
more. Compatible with Windows 7. CW
Taber Industries
North Tonawanda, NY
716-694-4000
Fax: 716-694-1450
sales@taberindustries.com
www.taberindustries.com
Taber Progressive Load Scratcher Model
644
The Taber Progressive Load Scratch Tester
Model 644 is a test apparatus used to
evaluate the relative resistance or susceptibility of a material surface to scratch and
mar. Useful for plastics, painted surfaces,
coatings, metals and a variety of other materials, this tester can be congured with
diamond scratch tools or optional tungsten carbide scratch tips.
Thwing-Albert Instrument
Company
West Berlin, NJ
856-767-1000
Fax: 856-767-2615
info@thwingalbert.com
www.thwingalbert.com
March 2012
Coatings World | 39
FEATURE
ACS Preview
Expo Preview:
American Coatings Show 2012
The American Coatings Show 2012 will be held in Indianapolis, Ind., from May 8-10 and
will offer innovative developments in paints and coatings technology.
he 2012 installment of the American Coatings Show
(ACS) will mark the exhibitions rst appearance in Indianapolis, Ind., after two previous successful shows in
Charlotte, N.C.
The ACS 2012 will be held from May 8-10 at the Indiana
Convention Center. Like its predecessors, ACS 2012 will offer
networking opportunities and will serve as a showcase for the
latest developments in coatings, paints, sealants, construction
chemicals and adhesives from the industrys leading raw materials and equipment suppliers.
According to show organizers Vincentz Network and the
American Coatings Association (ACA), the 2010 show in Charlotte featured 328 exhibitors from 17 countries and was attended
by nearly 7,000 visitors. This years show is expected to grow in
both categories due to the increasing popularity of the event,
40 | Coatings World
which has become the major exhibition for the paint and coatings industry in North America, and also because of the move to
Indy with its central location.
The ACS 2012 will feature brief product presentations on the
show oor in a designated area where exhibitors will make 15minute presentations followed by a short discussion among attendees and speakers. In addition located on the show oor, the
new product showcase will feature new highlights from exhibiting companies is all product categories.
March 2012
ACS Preview
surfaces; waterborne high performance

coatings; smart coatings; polyurethanes;
titanium dioxide; antifouling coatings;
and anticorrosive coatings. CW
Be sure to check out next months American Coatings Show 2012 Exhibitor
FEATURE
Guide, which will feature a description

of select companies and the products
and services they will showcase on the
show floor. If your company is exhibiting in Indy and would like to participate
email
editor
Tim
Wright
at
twright@rodpub.com.
AC CONFERENCE
Indianapolis will be in top shape when the
American Coatings Show 2012 arrives just
three months after Super Bowl XLVI. The city
completed many new projects and renovations over the past two years leading up the
Super Bowl.
American Coatings Conference

The American Coatings Conference
(ACC) will begin a day before the main
exhibition running May 7-9. Sixteen sessions will cover various topics including
measuring and testing; radiation curing;
pigments; architectural coatings; protective coatings; biobased coatings; modeling
and measuring; polyurethanes; epoxy
coatings; waterborne systems; smart and
functional coatings; and novel materials.
The conference will feature two keynote
presentations given by Kent Young from
Sherwin-Williams and Kesh Narayanan of
the National Science Foundation. Young
will discuss volatility in the raw materials
market and in particular one way SherwinWilliams met this challenge through a
unique partnership with soybean farmers
and the United Soy Bean Board, which led
to an innovative new paint technology.
Narayanan will explore the current
state of innovation and idea exchange between academia and industry and what
the future might bring.
One of the highlights of the ACC will
be the presentation of the American Coatings Award for the best paper of the conference. The award will be presented
during the opening ceremony of the conference. The recipient will receive $2,500
and a commemorative sculpture.
In addition to the main conference nine
pre-conference tutorials will be held on
May 7, 2012 from 8:30 am until 12:00
pm. The lectures will cover radiation curing; antimicrobial surfaces; easy-to-clean
March 2012
Monday, May 7
8:30 am 12:00 pm
Pre-conference Tutorials
11:30 pm - 12:15 pm
Lunch
12:15 pm - 1:30 pm
Plenary Session
Welcome Address and Conference Introduction
Keynote Presentations, Award Ceremonies
1:30 pm 2:30 pm
Coffee Break
2:00 pm - 5:30 pm
Session 1: Science Today - Coatings Tomorrow

Session 2: Measuring & Testing
Session 3: Radiation Curing
Session 4: Pigments
5:30 pm - 7:00 pm
Poster Session and AC Conference Reception
Tuesday, May 8
9:00 am - 12:30 pm
Session 5: Architectural Coatings I

Session 6: Protective Coatings I
Session 7: Biobased Coatings I
Session 8: Modeling & Measuring
12:30 pm 2:00 pm
Lunch
2:00 pm - 5:30 pm
Session 9: Architectural Coatings II

Session 10: Protective Coatings II
Session 11: Biobased Coatings II
Session 12: Polyurethanes
Wednesday, May 9
9:00 am - 12:30 pm
Session 13: Epoxy Coatings

Session 14: Waterborne Systems
Session 15: Smart & Functional Coatings
Session 16: Novel Materials
12:30 pm
End of Conference
Coatings World | 41
Industry News
German companies collaborate

to secure raw materials
The Federation of German Industry, BDI,

recently announced that twelve German
companies: Aurubis, BASF, Bayer, BMW,
Chemetall, Daimler, Evonik Industries,
Georgsmarienhtte Holding, Bosch, steel
holding Saar, Thyssen Krupp and Wacker
Chemie have formed a collaboration to
establish an alliance in order to secure the
supply of industrial raw materials for German industry.
We are working together to build a
powerful organization, which aims to improve the security of Germany sustained
commodity, said BDI vice president Ulrich Grillo.
The foundation phase is supported
free of charge from the Boston Consulting Group, Egon Zehnder, Lovells and
PricewaterhouseCoopers. The Alliance
aims to invest in resource projects in
order to improve the long-term supply of
industrial raw materials in German industry. It is open to other companies as
well. Priorities of the alliances foundation phase are raw material clarifying,
organizational and legal issues and the
establishment of corporate structures
BDI is not directly involved in the financing and operational work.
The managing director of the alliance
is Dierk Paskert, member of the board of
management of E.ON Energie AG, Munich, Germany. The BDI is developed
under the direction of Grillo, the concept
for the Alliance.
The companys focus will be on raw
materials for which there are strong supply
risks for German industry, said Grillo.The
alliance will address raw materials at an
early stage of the project and will explore
opportunities to create purchase and participation options for German companies.
In specic cases the raw material alliance
will also be active with the extraction and
processing of raw materials.
BYK Additives and Instruments

opens laboratory in Dubai
BYK Additives & Instruments has
42 | Coatings World
opened a new lab in Dubai, the commercial metropolis of the Arab Gulf
states and one of the fastest growing regions in the world.
With the lab opening in Dubai, BYK
Additives & Instruments has laid the
foundations for providing local support
for its Middle East customers in their
search for innovative solutions for the
paint and plastics industry.
Dr. Zakir Hussain Ansari is the head of
the new laboratory. With years of experience in the coatings industry he can now
attend directly on the spot to any technical questions that arise.
Its our aim to respond quickly to customer inquiries and offer the best solutions, said Dr. Roland Peter, chairman of
the management board. This laboratory
with its state-of-the-art equipment is tailor-made for this.
The new laboratory is accommodated
in Dubais ultramodern Biotechnology &
Research Park called Dubiotech.
Arkema Coating Resins raises

prices for latex products in
North America
Arkema Coating Resins will increase pricing on all latex products sold in North
America. Encor acrylic, styrene-acrylic,
styrene-butadiene and Neocar Acrylic latexes will increase by $0.05 to $0.07 per
wet pound. Encor vinyl-acrylic, vinyl acetate-ethylene and Neocar Latexes will increase by $0.02 to $0.03 per wet pound.
CVC Thermoset Specialties

expands distribution
agreement with IMCD
Germany
CVC Thermoset Specialties, an Emerald
Performance Materials Company, has expanded its distribution agreement with
IMCD Germany to include its Hypro Reactive Liquid Polymer (RLP) products. The
high-performance RLP product line is manufactured at the companys ISO 9001:2008
certied operations at Akron, Ohio and
supplied globally through a network of distribution partners and agents. IMCD represents CVCs full line of epoxy and RLP
products in the Netherlands, Belgium,
Spain, France and Switzerland. In Germany,
the company previously handled CVCs
specialty epoxy materials only. In response
to growing demand in Germany for the
RLP technology, CVC has chosen to extend
the distribution agreement.
Anderson and Associates and

BRB Merge
BRB International BV and Anderson &
Associates LLC have combined their respective U.S. based silicone and silane
businesses and have formed a new joint
venture, AB Specialty Silicones LLC. The
company will be headquartered in
Waukegan, Illinois and will operate as a
stand-alone entity focusing on silicon
based products for the NAFTA region.
Previously the two companies operated
independently in a reciprocal vendorclient relationship where product lines
and target markets of each rarely overlapped, AB Specialty Silicones will offer a
more diverse and expanded product line
suitable for a broader range of industries.
This synergy will solidify an opportunity
for AB Specialty Silicones to gain a greater
market share in North America. AB Specialty Silicones will capitalize on each of
the former companies strengths to optimally address the needs of the NAFTA silicone market place.
Lonza Microbial Control

increases price for IPBC-based
biocide formulations
Lonza Microbial Control has announced
that, due to dramatic price increases of the
key raw material iodine, they will be implementing a global 10-40% price increase, depending on the formulation, for
OmacideTM biocide products, based on
3-Iodo-2propynyl-n-butylcarbamate
(IPBC). These products are typically used
in metalworking uids and coatings.
March 2012
BASF has plans to build a single-train

300,000 metric tons per year production
plant for TDI (toluene diisocyanate) and
expand additional plants for its precursors
at its site in Ludwigshafen, Germany.
These include the construction of a new
hydrogen chloride recycling plant as well
as the expansion of plants for nitric acid,
chlorine and synthesis gas. It is also
planned to expand the aromatics complex
at the site for the supply of toluene. Total
investment including the required infrastructure at Ludwigshafen site will be approximately 1 billion and create
approximately 200 additional jobs.
Production will start at the end of
2014. BASF plans to close down its
80,000 metric tons per year TDI production plant in Schwarzheide, Germany,
when the new plant goes on stream. TDI
is a key component mainly used for flexible polyurethane foams.
This project will position us as the
low-cost TDI producer in Europe due to
economies of scale and the highly efcient
integration into our Verbund, said Wayne
T.
Smith,
president
of
BASFs
Polyurethanes division. Building our new
TDI plant at our largest Verbund site in
Ludwigshafen gives us the advantage of the
excellent production synergies, raw material integration and logistics. Together with
our existing TDI sites in Asia and North
America we will be able to optimally serve
customers in all major markets.
At Schwarzheide, BASF will develop its
site structures according to the future needs
over the next years to focus more on specialties. With the investment BASF will have
two strong sites in Europe for polyurethane
basic products: Ludwigshafen for the production of TDI and Antwerp for the production of MDI (diphenylmethane
diisocyanate) and propylene oxide.
plier AVR. These agreements give a green

light to begin construction of a steam grid
in the Rotterdam Botlek, which encompasses the region around the harbor. Many
companies operate in the Botlek because of
its strategic access to Rotterdam, the largest
port in Europe. Emerald Kalama Chemical
is the rst steam consumer to sign on to the
steam grid.
This project is aligned with the philosophy of our company and our commitment
to reduce the impact of our operations on
the environment, said Brian Denison, vice
president of operations for Emerald
Kalama Chemical. In less than a decade,
investments in operations have reduced our
key emissions by more than 65 percent and
reduced our consumption of fossil fuelbased utilities at Rotterdam and Kalama,
Washington, United States.
Lanxess invests 20 million in

aromatics network
Specialty chemicals company, Lanxess is
investing in a 20 million expansion of
cresol production at its Leverkusen, Germany site. It plans to increase capacity for
this intermediate for the global market by
roughly 20% by mid-2013. Among other
applications, cresols are used in the manufacture of vitamin E, resins and ame retardants and in the agrochemicals sector.
Ross moves into new plant in

India
Charles Ross and Son Company has relocated Ross Process Equipment (RPE) into
a new state-of-the-art plant in Pune, India
tripling the size of its previous facility.
RPE manufactures many Ross product
lines including tumble blenders, ribbon
blenders, planetary mixers, multi-shaft
mixers, high-speed dispersers, high shear
Industry News
BASF to build 300,000 MT TDI

production plant in
Ludwigshafen
mixers, as well as pressure vessels, tanks and other fabricated

equipment. Fully supported by
U.S.-based Ross engineers, RPE
designs and builds Ross equipment based
on standardized technology and quality
control measures.
Ross operates ve other manufacturing
facilities in the U.S. and two in China.
RPE is the companys newest venture,
which opened in 2007 to service the
process industries in India and the neighboring Asian countries. The booming
market in this region has driven the rapid
expansion of RPE said the company.
Integration of hanse chemie

Inc., USA into Evonik
Goldschmidt Corporation
The U.S.-based hanse chemie business of
hanse chemie AG and nanoresins AG,
have been merged into Evonik Goldschmidt Corporation. At the same time,
hanse chemie Inc., USA has been dissolved
as a legal entity.
The acquisition of hanse chemie AG and
nanoresins AG by Evonik was nalized on
May 12, 2011. Both companies are headquartered in Germany and produce raw
materials and components for the manufacture of sealants, adhesives, molding and
casting compounds, and other products.
The greatest share of hanse chemie Inc.
business is incorporated into the interface
and performance business line of Evonik
whose activities surrounding the silicone
specialties are directed at a variety of industrial markets.
Activities in the paint and coatings industry, especially those concerning
nanocomposites, extremely ne-particle
silicas, are now part of the coatings and
additives business unit of Evonik. CW
Emerald Kalama Chemical to

participate in energy
cooperative project
Emerald Kalama Chemical BV, a division of
Emerald Performance Materials, has signed
15-year agreements with both Rotterdambased grid manager Stedin and energy supMarch 2012
Ross new plant in Pune, India.

Coatings World | 43
Suppliers Corner
Troy introduces two high performance

defoamers for aqueous systems
Troy Corporation has introduced two new

defoamersTroykyd D742 and D745.
The two new defoamers offer a cost-effective solution to foam-related issues across
many applications said the company. For
example D742 and D745 are touted to
provide excellent foam elimination while
effectively maintaining surface properties
such as appearance and gloss.
More specically Troykyd D742 provides excellent air release in a wide range
of aqueous applications, including wood
nishes, architectural latex paints, industrial enamels, inks and overprint varnishes. The product is effective at low
concentrations said the company.
Troykyd D745 offers effective air release performance in high shear applications, such as overprint varnishes, inks,
adhesives and wood coatings. The product eliminates microfoam while maintaining excellent lm appearance.
New Ross laboratory

ribbon/paddle blender
Ross has introduced a new Ribbon
Blender Model, the 42NSD-1S, a multipurpose unit equipped with interchangeable double ribbon and paddle agitators.
With a maximum working capacity of
one cubic foot, the 42NSD-1S is ideal for
most laboratory and pilot-scale blending
requirements. This vacuum-rated blender
also comes with a discharge extruder assembly installed along the bottom of the
trough to enhance mixing, eliminate
dead zones and enable 100 percent complete discharge.
New Ross Model 42NSD-1S

44 | Coatings World
Ross Ribbon Blenders are used for

blending dry powders, granules, pellets and
other solid forms. The agitators inner and
outer helical ribbons are pitched to move
material axially, in opposing directions,
and also radially. This combination promotes fast and thorough blending. Paddle
agitators deliver gentler mixing which is
more suited for shear-sensitive and friable
applications. Both systems also function as
paste mixers, vacuum dryers and granulators/coaters - evenly coating a liquid or
very ne solid component throughout the
surfaces of larger particle ingredients.
Arkema Coating Resins

introduces Celocor opaque
polymer for partial
replacement of TiO2
Arkema Coating Resins has introduced
Celocor opaque polymer, a voided latex
product that imparts hiding and functions
as a partial replacement for titanium dioxide (TiO2).
The company said when compared to
competitive opacifiers with similar functionality, Celocor opaque polymer offers
a more balanced approach to performance attributes such as tint strength,
gloss development, burnish resistance
and scrub resistance.
Celocor opaque polymer can help reduce raw material costs and improve hiding in a wide range of products, including
interior or exterior coatings from flat to
semigloss. Additionally, this product
meets the standards of Arkema Coating
Resins EnVia program and is designed to
help formulators achieve
their sustainability and
regulatory goals in finished coating products.
Celocor opaque polymer has low odor, contains no added APE
surfactants or formaldehyde and is compatible
with low VOC (0-50 g/l)
formulations.
Dow Coating Materials offers

dimethyl carbonate pre-mix for
low-VOC concrete coatings
Dow Coating Materials has introduced
Paraloid B-66 thermoplastic acrylic resin
in dimethyl carbonate (DMC), a pre-mix
that is ideal for low-VOC concrete sealers.
Dow said the Paraloid B-66 acrylic resin
family of products features the benets of
ultra-low VOC as supplied, while providing a lower-cost alternative to VOC-exempt products in t-butyl acetate or
PCBTF. Forming clear solutions, which
air-dry fast to form hard, colorless lms
displaying block resistance and color retention, the new DMC offering affords
coatings manufacturers equal performance with the added advantage of facilitating VOC compliance said the company.
Paraloid B-66 DMC also exhibits moderate evaporation rates and should give similar solvent compatibility as Paraloid B-66
resins in xylene and toluene.
In addition to Paraloid B-66 DMC,
Dow Coating Materials offers a full
range of solutions for concrete coatings,
including Maincote HG-31, a waterborne acrylic for cementitious substrates
where water barrier properties are important, as well as a variety of Rhoplex
Resins to meet performance needs such
as good exterior weatherability, reduced
water vapor permeability, dirt resistance,
low solvent capability, low odor and
APEO-free, being manufactured without
the use of APEO surfactants.
Cytec offers eco-friendly epoxy

dispersion
Cytec Industries Inc. now offers a new solvent-free waterborne epoxy dispersion
that allows for formulating very low VOC
systems for topcoat and primer applications on metal and concrete. The Beckopox EP 2384w/57WA resin, has been
specically developed to meet the needs of
the protective market for a 2-pack and
solvent-free resin, in order to comply with
the most recent regulations. CW
March 2012
People
Sumter Coatings names

new president and CEO
Ross McKenzie, president and chief executive
of
Sumter
Coatings, Inc. has retired having served in
the paint and coatings industry with
DuPont,
Southern
Coatings, Inc., Pratt
& Lambert, Inc., and
Barry Reynolds
Sumter Coatings, Inc.
over the course of 70 years.
Succeeding McKenzie as president and
CEO is Barry Reynolds, chief nancial ofcer of Sumter Coatings, Inc. Reynolds
has 32 years experience in the paint and
coatings industry holding nancial management positions with Sumter Coatings,
Inc., Sherwin-Williams, Pratt & Lambert,
Inc. and Southern Coatings, Inc.
RPM names Russell Gordon

CFO; realigns finance
department
RPM International Inc. has elected Russell Gordon, currently vice president, corporate planning, as vice president and
chief nancial ofcer. Gordon is replacing
Robert Matejka, RPMs current senior
vice president and chief nancial ofcer,
who will be retiring at the companys scal year end.
Gordon will oversee all of RPMs nance functions, including corporate accounting, nancial reporting, global tax
administration and investor relations. He
joined the company as director of corporate development in 1995 and was elected
vice president, corporate planning in
2007. Prior to joining RPM, Gordon held
various nancial positions in corporate
treasury and control, as well as in the specialty chemicals division at Goodrich Corporation. He previously was an industrial
engineer at VLSI Technology, Inc.
He will succeed Matejka, who joined
RPM in 2000 as vice president and controller and was elected chief nancial ofcer in 2001. Matejka then served in a
March 2012
consulting capacity with RPM from 2007

until 2010, when he resumed his post as
chief nancial ofcer. Prior to joining
RPM, Matejka held a variety of nance
and accounting positions with Rockwell
International Corporation, Reliance Electric Co. and Ernst & Young LLP.
Additionally, RPM announced the following changes within its nance department.
Keith Smiley, currently vice president,
treasurer and assistant secretary, will assume duties of vice president, nance and
controller.
Matthew Ratajczak, currently vice
president, global taxes, will assume additional treasury responsibilities as vice
president, global taxes and treasurer.
Barry Slifstein, currently vice president
and controller, will assume duties of vice
president, investor relations and planning.
International Paint LLC

promotes McMillan to
protective coatings marketing
manager, North America
International Paint LLC, has promoted
Chris McMillan to protective coatings
marketing manager, North America. In
this new role, McMillan will be responsible for managing and
overseeing all of the
product marketing
and marketing communications activities
related to the companys International
Paint, Devoe, EnviChris McMillan
ronline and Ceilcote
brands serving the oil and gas, industrial,
water and wastewater, high value infrastructure and commercial market segments throughout the United States,
Canada and Latin America.
McMillan has more than 12 years of
coatings industry experience, having
begun his career at International Paint in
1999, working with the research and techwww.coatingsworld.com
nology laboratory in color and product

formulations, then moving into product
and market management until he was
named senior market manager in 2008.
Robert Hu joins HallStar as vice

president
Robert Shengkui Hu has joined The HallStar Companys senior management team
as vice president, research and development. He will initially
report to and replace
Gary
Wentworth,
who will retire from
the specialty chemical
company this year
after overseeing the
transition of his reRobert Hu
sponsibilities.
Before joining HallStar, Hu served as
vice president of global technology at
Beckers Consumer Design Finishes (CDF),
a division of Beckers Industrial Coatings/Lindengruppen, which specializes in
coatings for consumer electronics and
household appliances. He managed a
technical team of 80 people in Asia, Europe and North America, and was responsible for the divisions R&D strategy
and patent portfolio.
Prior to Beckers, he held several key
positions at PPG Industries, including
technical director, industrial coatings in
the Asia Pacic region. Based in China, he
led an international team of 250 and established technical organizations in developing countries to support the companys
global growth.
Archway Sales, Inc. hires

technical sales representative
Charles DiComo joined Archway Sales,
Inc. as a technical sales representative
for the Northeast Region. DiComo has
more than 12 years experience in sales.
He will be responsible for growing sales
in the southern New York and New Jersey area. CW
Coatings World | 45
Finding the Right Partner is the Key to Success

In business as it is in life, finding a partner you can trust is vital. As the global coatings marketplace becomes tougher to
navigate, forming alliances is more important than ever. As a coatings manufacturer, a good relationship built with a supplier
can help propel your company to the next level, while one thats less than perfect can leave your operations on loose ground.
If you are looking for a supplier (or two) to get your company to the next level, start your search here in our annual
Company Capabilities issue. This special advertising supplement to Coatings World contains a select list of raw material and
equipment suppliers to the global paint and coatings market. Inside you will find companies with expertise and products that
can help you meetand hopefully succeedyour customers needs. Good luck!
Tim Wright Editor
Contents
Company ...............................................Page
BASF Corporation ..................................................48
Celanese Emulsion Polymers ...................................50
Conn and Company................................................53
Dow Corning Corporation......................................54
Everlight Chemical Industrial Corporation .............56
Hoover Color Corporation .....................................57
King Industries........................................................58
Micro Powders, Inc. ................................................60
Shamrock Technologies Inc .....................................62
Specialty Polymers, Inc............................................64
Sun Chemical ..........................................................66
Troy Corporation....................................................68
Company Capabilities 2012
Coatings World | 47
BASF Corporation
performance loves low VOC
COMPANY DESCRIPTION: As the worlds leading chemical company, BASF helps formulators of architectural, industrial and automotive
coatings deliver sustainable, eco-efficient solutions that meet or exceed
performance requirements.
TECHNOLOGIES: We provide virtually every ingredient that a coatings manufacturer needs. Among our priorities is a focus on sustainable
solutions e.g. low- and zero-VOC products, APEO-free and formaldehyde-free materials, low energy curing, replacement of heavy metal
pigments, and latex with minimal environmental impact.
TECHNICAL SERVICES: BASF supports the needs of coatings

manufacturers with a depth and breadth of technologies and crossfunctional teams with expertise in chemistry, applications and formulations. BASF offers local support capabilities from sites in Charlotte, NC;
Newport, DE; and, Wyandotte, MI.
MAJOR PRODUCTS:
Resins, Binders, Latex, Crosslinkers
Acronal Optive low- to zero-VOC acrylic resins, including: Acronal
Optive 130 and Acronal Optive 230 50 g/L VOC capable latexes that
offer superior titanium dioxide efficiency. Acronal NX 4641 primer is
capable of 50 g/L VOC formulation and lower.
Basonat aliphatic isocyanates for high-quality two-part polyurethane
coating systems.
Genamid amidoamine epoxy curing agents for protective
industrial coatings.
Joncryl 1522 for low-VOC, direct-to-metal applications.
Joncryl RPD polyols to accelerate property development of automotive
refinish coatings.
Joncryl high solids acrylic polyols, self-crosslinking and acrylic
emulsions for industrial coatings.
Laromer oligomers and reactive diluents.
Sovermol bio-based polyols for 2-pack polyurethane coatings.
Versamid polyamide epoxy curing agents for protective
industrial coatings.
Versamine modified-amines epoxy curing agents for faster cure
times, lower reaction temperatures.
Waterpoxy waterborne epoxy resins and curing agents for
protective coatings.
Antioxidants, Light Stabilizers, Photoinitiators,
Formulation Additives
Chimassorb and Tinuvin UV absorbers and light stabilizers.
Darocur, Irgacure and Lucirin photoinitiators.
Dispex dispersants for inorganic minerals and pigments.
Foamaster /FoamStar additives for de-foaming.
Hydropalat additives for wetting and surface modifiers.
Rheovis, DSX, Viscalex, and Attagel rheology modifiers.
Irganox phenolic antioxidant additives for efficient processing stabilization.
Loxanol film forming agents.
Lignostab 1198 wood photostabilizing additive.
Pluracoat CA additives that help formulators to meet environmental
requirements such as low-VOC and Alkylphenol Ethoxylate (APEO) free.
Pluracoat Dispersal DA dispersants for pigment dispersions and
color development.
Pluracoat Performa additives for wetting, de-foaming, dispersing and
adhesion promotion.
Pigments & Colorants

Aurasperse colorants ideally suited for water-based and
emulsion systems.
Cinquasia high-performance quinacridone pigments.
Cromophtal high-performance pigments.
Heliogen phthalocyanine blue and green pigments.
Irgalite mid- to high-performance pigments.
Irgasperse U acid dyes for water- and solvent-based wood finishes.
Irgazin DPP high-performance red and magenta pigments.
Luconyl transparent iron oxide in-plant colorants.
Lumogen heat management pigments.
Meteor complex inorganic color pigments.
Neptun solvent dyes with high purity and very low unsolubles.
Orasol and Neozapon metal complex dyes in powder forms for
solventborne systems.
Options universal colorants for P.O.S. applications and H2 Options
high-strength aqueous version of Options for in-plant colorants.
Paliogen black near-infrared (NIR) transparent pigments for heat
management applications.
Paliotol high-performance organic yellow pigments.
Paliotan pigments, combinations of high-grade organic and
inorganic pigments.
ProLine universal colorants for on-site tinting.
PureOptions zero-VOC eco-colorants for point-of-sale operations.
Sicoflush transparent iron oxide red and yellow dispersions.
Sicopal inorganic yellow and orange pigments.
Sicotan inorganic mixed-phase yellow and brown pigments.
Sicotrans transparent iron oxide pigments.
Xfast stir-in dry pigments for machine and in-plant applications.
Effect Pigments
Black Olive pearlescent pigment with champagne undertones.
Dynacolor effect pigments.
Glacier frost white effect pigments.
Firemist patented borosilicate-based pigments offering a spectrum of
optical effects.
Firemist Velvet Pearl subtle and sparkling effect pigments.
Graphitan special effect graphite black pigments with excellent
coloristic properties.
Lumina Royal high chroma effect pigments with maximum
interference effect.
Lumina mica-based effect pigments.
MagnaPearl effect pigments that deliver excellent whiteness and brilliance.
Mearlin pigments that have a smooth satin to bold sparkle effect.
Mearlite pigments with a liquid metal look.
Metasheen vacuum metalized effect pigments.
Paliocrom and Paliocrom Brilliant effect pigments offering excellent
chroma, brilliance and hiding.
SantaFe high-luster mica-based pigments in earth-tones.
Xymara Fireball effect pigments creates surfaces with strength
and depth.
Headquarters:
100 Campus Drive
Florham Park, NJ 07932
Tel: 800/962.7829;
Fax: 800/971.1123
Email :
colorseffectscustomercare@basf.com
performance loves low VOC

Paints made with our Acronal acrylic latexes, Joncryl emulsions,
Pluracoat additives, FoamStar defoamers, Mattex kaolin extenders
and Attagel rheology modifiers can be zero to low VOC without
sacrificing functionality. And with PureOptions eco-colorants and
Xfast stir-in pigments, they can be practically any color.
The performance you need and the
sustainability you want: at BASF,
we create chemistry.
Visit BASF at the American Coatings Show

Booth 1401, May 8-10, 2012 Indianapolis, IN.
Celanese Emulsion Polymers
HEADQUARTERS
1601 W. LBJ Freeway, Dallas, TX 75234
Phone: 972-443-4027
Technical phone: 1-877-TEC-SRVC (1-877-832-7782)
Fax: 972-443-4945
Web: www.Celanese-Emulsions.com
E-Mail: infopaints@celanese.com
Global Capabilities
8 manufacturing sites serving
the world:
Enoree, SC, USA
Meredosia, IL, USA
Boucherville, ON,Canada
Frankfurt, Germany
Geleen, The Netherlands
Perstorp, Sweden
Tarragona, Spain
Nanjing, China
Technical Services
Our technical services team is deployed regionally to best serve
the local needs of our customers. The Americas are served from
our Houston Technology Center in Texas and our technical center in Florence, Kentucky. Europe, Middle East and North Africa
are served by our Frankfurt Technology Center in Germany. Asia
is served from our Shanghai Technology Center in China.
Technologies
Celanese offers a broad range of emulsion polymer technologies
including vinyl based homo- and copolymers, vinyl acetate/ethylene, vinyl acrylic, pure acrylic and styrene acrylic (available regionally). Our research and development group is located in
Frankfurt while products are brought to market in our regional
application development centers.
Major Products
Celanese Emulsion Polymers offers a wide array of brands globally. Throughout Europe, we are proud to offer our Mowilith
brand for paints, coatings and adhesives. EcoVAE is our vinyl
acetate/ethylene brand developed for low odor, low VOC paints.
TufCOR is one of our newest brands designed specically for
building products. Our Vinamul brand is available globally
for our glass ber and nonwovens lines. And Dur-O-Set Elite
Ultra is the global benchmark for nonwoven wipes.
Company Description
manufactures, markets and sells
high-performance waterborne
polymers globally to a wide range of applications including
paints and coatings. Our goal is to be the partner of choice for
our customers as we strive to bring higher levels of value to their
products and throughout the value chain. Headquartered in Dallas, Texas, we are backed by the global Celanese Corporation
which is backward integrated in the vinyls chain through VAM
and acetic acid.
Contact Information
Europe /Middle East / North Africa:
+49 (0) 69 305 2876
Mowilith.Info@Celanese.de
North America: 1-972-443-4027
Latin America: +55 11 8653 0490
China: +86 (0)21 38619292
India: +91 22 66719025
Thailand & ASEAN: +66 86511 3011
Australia: +61 3 95856888
Markets Served
Celanese Emulsion Polymers serves many industrial and consumer markets including paints and coatings, adhesives, sealants,
construction products, nonwovens, textiles and glass ber in all
major regions of the world. In our paints and coatings sector, we
specialize in vinyl acetate/ethylene (VAE) polymers for low odor,
low VOC interior decorative paints. We also have a broad range
of products servicing conventional interior paints, exterior paints
and plasters including products for EIFS, wood stains and clear
nishes and concrete coatings.
50 | Coatings World
Adding to our broad line of Vinyls
& Acrylics.
Celanese Emulsionsflexible solutions for you
Introducing the newest member of the Celanese family of high-performance emulsions: Avicor 381. No matter what
your choice of chemistry, Celanese Emulsions can help you meet your performance, marketing and economic goals.
avicor
Avicor 601 100% acrylic emulsion

High performance
Formulate ultra-low VOC
Designed to work with
vinyl-based emulsions
Stretch VAE from flat to semi-gloss!
Avicor 381 vinyl acrylic emulsion
Excellent scrub resistance
Good interior and exterior durability
Balance of flexibility and hardness
Versatile Avicor 381 can easily be
dropped into your existing high scrub
vinyl acrylic formulations!
VAE emulsions for eco-friendly

paints that are
Ultra low VOC and odor
Scrubbable
Eco-label capable
Perfect balance of performance
and value!
Ask us how.
infopaints@celanese.com
McKaye Black
972-443-4518
www.EcoVAE.com
Conn and Company

blending blade. The ITC CONN Blade is an 8-vane
open style blade providing excellent material ow, with
more shear than the IT but is not as aggressive as
the ITT.
HEADQUARTERS
Conn and Company, LLC
11 S. Marion St.
Warren, PA 16365 USA
Tel: 814-723-7980
Fax: (814) 723-8502
E-mail: rcfreeman@connblade.com
Web: www.connblade.com
Company Description
Conn and Company has been designing and manufacturing industrial mixing equipment for 55 years. We build equipment to
meet the customers requirements with air or electric drive specications to suit operating conditions; horsepower to suit service conditions; dimensional design to suit operating conditions or
existing tank. We rmly believe in keeping it simple, durable and
functional. Call us with your mixing problems and requirements.
We will be glad to be of assistance.
Major Products
The CONN blades are available from 2 diameter to 48 diameter with mounting holes or
mounting hubs to retrot and upgrade your present equipment. Split construction is available for
entry through manways. CONN also manufactures complete units and drive assemblies
to mount on your tanks. We supply air
or electric utility/laboratory mixers,
spool-type top entry for ange
mounting to your tank and drive assemblies for mounting on bridge support for open top tanks. Let
us know your requirements and we will be glad to be of assistance.
Global Capabilities
We handle all worldwide sales from the home ofce in Warren,
PA, USA. Contact Richard C. Freeman at
www.rcfreeman@connblade.com,
call (814) 723-7980 or fax (814) 723-8502.
IT
ITC
Markets Served
Conn provides low shear blending blades or high shear dispersion blades or complete drive assemblies for processing paints,
adhesives, inks, cements, urethane foams, chemicals, slurries,
grouts, etc.
Technologies
Conn and Company recognized the need for blending blades and
dispersion blades that provided true pumping action instead of
plowing action. We have brought three patented blades to the
market under the trade name CONN Blade. The blade illustrated in our advertisement is the ITT style and with the combination of louvers and teeth, it is a high pumping high shear blade
and it is the most efcient and aggressive dispersion blade available. The IT style has the louvers providing superior pumping
action but without the teeth it is a high pumping low shear
Coatings World | 53
Dow Corning Corporation

Gloss enhancement
Feel and touch
Mar resistance and slip
Heat and temperature resistance
Impact deadening
Water resistance
UV resistance
Antifouling
HEADQUARTERS
Dow Corning Corporation
PO Box 994
Midland, MI 48686-0994
United States
Phone: +1 989 496 4400
Fax: +1 989 496 6731
Email: coatings@dowcorning.com
Website: dowcorning.com/coatings
Technical Services:
Headquartered in Midland, Michigan, USA, Dow Corning Corporation is a truly global company with a worldwide distributor
network and approximately 12,000 employees working across
the world.
Company Description:
Dow Corning was established in 1943 specifically to explore
and develop the potential of silicones. It has grown to become
a global leader in silicones, silicon-based technology and innovation.
Dow Corning (dowcorning.com) provides performance-enhancing solutions to serve the diverse needs of more than 25,000 customers worldwide, offering more than 7,000 products and
services through the Dow Corning and XIAMETER brands.
Dow Corning is equally owned by The Dow Chemical Company
and Corning, Incorporated. More than half of Dow Cornings
annual sales are outside the United States.
Markets Served:
Dow Corning offers a comprehensive selection of innovative silicon-based additives, resins and binders for the coatings industry.
In addition to materials, the company provides supportive services and solutions tailored to the specic business needs of the
global coatings industry. To learn more about Dow Cornings full
range of coatings solutions, visit dowcorning.com/coatings.
Technology:
Our innovative, silicon-based enabling technologies can help you
infuse your products with high-value performance attributes that
will give you a competitive advantage in the marketplace. As a
leader and innovator with a long history of success in the industry, Dow Cornings performance-enhancing coating technology
platforms are well-aligned to the needs of the increasingly competitive global coatings market. Consider what adding the following enabling technologies could do to improve your products
performance and support your business goals:
54 | Coatings World
So, no matter where in the world you are located, Dow Corning
is well-equipped to provide you with a reliable supply of top-quality silicone materials, technical support and customer service.
Major Product Brands:
Dow Corning provides a variety of silicone coatings solutions:
Dow Corning brand slip and leveling family: A family of
multipurpose slip and leveling additives for wood, furniture and
plastic coatings, inks and overprint varnishes.
Dow Corning brand superwetter family: A family of 100%
silicone polyether copolymers that improve wetting over a wide
range of substrates, including wood, plastics and metal.
Dow Corning 71 Additive and Dow Corning 74 Additive:
Silicone coating additives specically designed for inks and overprint varnishes.
Dow Corning 87 Additive and Dow Corning 88 Additive:
Modern formulations that provide improved water resistance for
decorative paints and coatings.
Dow Corning 100F Additive: Fluorosilicone defoaming
agent that is effective in solvent-based and radiation-cured coating formulations, including high-solids systems.
For More Information
Visit dowcorning.com/powerup or email coatings@dowcorning.com
to learn how Dow Cornings innovative coatings technology platforms
can help you power up your product line. Or contact a Dow Corning
expert at 1 866 739 7224.
Everlight Chemical Industrial Corporation
HEADQUARTERS
5~6F., No.77, Sec. 2, DunHua S. Rd., Taipei 106, Taiwan
Tel.: +886-2-27066006 Fax #: +886-2-27081254
E-mail: iuva@ecic.com.tw Web: www.everlight-uva.com
Company Description
Everlight Chemical, one of the largest UV Absorber and Light
Stabilizer manufactures in the world, and the product series:
Eversorb.
With Evelights Light Stabilizer, we help to prevent the UV Rays
damage when exposing the product to the sunlight and articial
light sources, and also enhances the product durability on Weathering and extends the product life.
Markets Served
Everlight insists on the highest ethic standards while conducting
businesses. The mutual trusts established between Everlight and
valuable customers have made us growing stronger over the
years. Through the joint efforts of our subsidiaries in the USA,
Europe, Turkey, and China, Everlight has established a marketing network of agents and distributors of more than 80 countries around the world.
Major Products
Degradation of polymer materials caused by a number of factors, the most important factor is UV-irradiation, when light stabilizers are required for protecting from UV degradation, and to
extend the life of polymer materials.
UV Absorber: Benzophenone / Benzotriazole
Hindered Amine Light Stabilizers (HALS)
UV Masterbatch
Textile UV absorber
Performance Products
56 | Coatings World
Hoover Color Corporation

Hoover Color also acquired mineral deposits, which made it fully
integrated in the mining and manufacturing of Siennas, Umbers,
and Ochres. These rich earth tones are the hallmark products for
Hoover Color, especially Raw and Burnt Siennas. Our product
range includes Natural and Synthetic Iron Oxides, Blended Iron
Oxides, Chromium Green Oxides, Van Dyke Browns, Tuscan
Blends and Complex Inorganic Pigments.
HEADQUARTERS
P.O. Box 218
2170 Julia Simpkins Rd.
Hiwassee, VA 24347
Tel.: (540) 980-7233
Fax #: (540) 980-8781
E-mail: hoover@hoovercolor.com
Web: www.hoovercolor.com
Distribution of Pigments (under the manufacturers label and manufactured to Hoover Colors Specication in toll production agreements) - In
order to offer our customers a wider range of colors, Hoover Color has
reached agreements to distribute certain pigments and has contracted the
toll manufacturing of others. Various Synthetic and Natural Iron Oxide
pigments, Mixed Metal Oxides and Van Dyke Brown pigments are all
distributed in order to give our customers a complete range of inorganic
colored pigments.
Company Description
Hoover Color was established and incorporated in 1923 in New
York. Now located in the heart of the Blue Ridge Mountains of
Virginia, Hoover Color is adjacent to two major interstate highwaysI-77 and I-81putting it within a one-day drive of the
majority of the U.S. population. Hoover Color also has easy access to the ports of Norfolk and Richmond, Virginia, and
Charleston, SC.
The company owns 3,000 acres of land in and around Hiwassee, where it maintains its mine sites, production facilities,
laboratories and corporate ofces. The main complex comprises
66,000 sq. ft. of production and warehouse facilities, 4,000 sq.
ft. of lab space, and 3,600 sq. ft. of ofce area. The original plant
was built on this site in the early 1920s, with the last major renovation and expansion completed in 1991.
Pigments for Colored Concrete Products - Hoover Color provides oxides of iron to produce yellows, reds, blacks and browns;
chromium oxides to produce greens and titanium dioxides produce whites. Oxides of cobalt and/or copper can produce various
greens and blues. All of these pigments are produced by Hoover
Color and comply with ASTM test method C979, Pigments for
Integrally Colored Concrete. Hoover Color uses a computerized color measuring system to measure these color variations
and publishes this information to its customers in a Certicate
of Analysis. This helps to ensure that the color variation is
within previously stated specications..
Manufacture & Sale of the Hoover Automatic Muller - Since
the 1940s, Hoover Color has always been in the forefront of
color control, developing the Hoover Automatic Muller. The
Hoover Muller has since become the standard piece of testing
equipment for the pigment industry. It is also widely used in the
ink and cosmetic industries. The Hoover Muller has been recognized by ASTM and ISO as an approved way to prepare samples for color evaluations.
Technologies, Products & Services

Hoover Colors business includes the following areas:
Mining, Production, and Sales of Natural and Blended Iron
Oxide Pigments - From its inception, Hoover Color has been
blending pigments to rigid color specications for their customers. With the purchase of the Hiwassee facility in 1970,
The Hoover Automatic Muller

provides a quick and easy
method for preparing a small
sample of pigment-resin dispersion. Glass plates that shear the
pigment into the resin are easily
cleaned by the solvent used in
solubilizing the resin. This piece
of equipment continues to nd
new uses wherever incoming
pigment quality is a concern.
Coatings World | 57
King Industries
HEADQUARTERS
King Industries, Inc.
Science Road
Norwalk, CT 06852Tel.: (540) 980-7233
Tel: 203-866-5551 Fax: 203-866-1268
Web: www.kingindustries.com
Company Description
For over seven decades and four generations, the hallmark of
King Industries has been innovation in the development, manufacturing and marketing of specialty chemical products. A tradition that began in 1932, when company founder Robert J. King
rst developed simple, yet innovative, processing aids for natural rubber.
With the advent of high solids low VOC coatings in the 1970s,
King was a pioneer in the development of acid catalysts used to
cure these new systems. Today, King offers not only the industrys
broadest line of acid and blocked acid catalysts but seven additional product lines of performance additives for coatings, inks,
adhesives and sealants.
ISO 9001 and 14001 certied, all King facilities incorporate the
leading edge of available technology in terms of process equipment and control systems, laboratory instrumentation and communications equipment. As important as these tools are for
todays business, King takes great pride in the close to two hundred employees who individually and collectively are King Industries.
lactam blocked isocyanates.

NACORR Rust and Corrosion Inhibitors based on three
unique platforms including sulfonate based, modied triazole
compounds and amino acid derivatives.
K-SPERSE Dispersants/Wetting Agents which are either sulfonate based or solvent-free polymeric additives for non-aqueous, solventless and powder systems.
K-FLEX Resin Modiers and Reactive Diluents include; unique
polyester polyols, urethane diols and acetoacetate functional
diluents.
K-STAY Rheology Modiers.
DISPARLON Thixotropes & Surface Control Additives.
Technical Services:
Kings technical service staff takes great pride in helping customers around world achieve the levels of performance they seek.
Assistance is always just a phone call or email away as listed
below.
Contact Information:
Coatings Additives Sales Manager
Steve Knight, 203-866-5551
or Email: sknight@kingindustries.com
Coatings Technical Service Manager
Bob Coughlin, 203-866-5551
or Email: rcoughlin@kingindustries.com
To Request General Product Guide
Markets Served:
A network of direct technical salesmen, manufacturer representatives and distributors serve large and small customers in virtually every industrialized country of the world. Technical sales
ofces are maintained in the Netherlands to serve European customers and in China to serve Asia-Pacic markets.
Technologies & Products:
With over four decades of experience, King offers a variety of
catalyst technologies including:
NACURE & K-CURE acid and blocked acid catalysts for
amino thermoset systems.
K-KAT Non-tin, mercury-free catalysts for urethanes, foams
and cast elastomers.
NACURE SUPER Latent and super acid catalysts for the
cationic cure of epoxies.
Hydrophobic catalysts for the moisture cure of siloxane functional polymers.
Powder catalysts for uretdione crosslinked systems and capro58 | Coatings World
Come to King for the Chemistry

Leave with high performance catalysts, resin modifiers and additives
COMPANY TECHNOLOGIES
Over five decades ago, King pioneered the use
of acid and blocked acid catalysts for amino
thermoset resins. Today, King is not only
recognized as the leader in thermoset catalysis
offering the industrys broadest line of products
but has introduced equally innovative catalysts
for other systems including:
x
x
x
x
Non-tin, Hg-free catalysts for urethanes

Catalysts for the thermal cure of epoxies
Catalysts for epoxy-carboxy or
epoxy-anhydride crosslinking
Catalysts for silane and siloxane technologies
Kings expertise is not limited to catalysts, over

the years, the company has developed:
x
x
x
x
x
Unique polyester polyols and urethane diols

Rust and corrosion inhibitors
Dispersants
Rheology modifiers
Surface control additives
GLOBAL
CAPABILITIES
& LOCATIONS
King offers sales and
technical support worldwide through a network
of distributors, representative and King solution
centers as shown:
WORLD HEADQUARTERS
King Industries, Inc.
Science Rd.
Norwalk, CT 06852
Phone: 203-866-5551
Fax: 203-866-1268
ASIA-PACIFIC MARKET
Dr. Zhiqiang Alex He
42 Ju Lin Ya Yuan
Rich Mond Hill (Juhaoyuan)
Bo Ai 7th Road
Zhongshan, Guangdong,
China 528403
Phone: +86 760-88229866
Email: alex.he@kingindustries.com
EUROPEAN MARKET
King Industries, International
Noordkade 64
2741 EZ Waddinxveen
The Netherlands
Phone: 31 182 631360
Fax: 31 182 621002
Email: info@kingintl.nl
High performance catalysts, resin modifiers and additives for:
Adhesives & Sealants
Aerospace
General Industrial
Inks
Automotive
Marine & Maintenance
Can Coatings
Coil & Metal Decorating
Spray
Your Application
Backed by decades of experience, unsurpassed technical assistance

and the brand names you trust NACURE, K-CURE, K-KAT,
K-FLEX, K-SPERSE, K-STAY & NACORR
Visit us at: www.kingindustries.com
Micro Powders, Inc.
HEADQUARTERS
580 White Plains Rd.
Tarrytown, NY 10591 USA
Tel: 914-793-4058
Fax: 914-472-7098
Web: www.micropowders.com
Email: mpi@micropowders.com
Company Description
Micro Powders, Inc., is celebrating 40 years as the leading supplier of specialized micronized waxes, wax dispersions and emulsions to the paint and coatings industries. Micro Powders has an
extensive and innovative product range and is committed to providing consistent quality, excellent customer service and superior
technical support to its customers.
A dedicated and experienced technical staff, which is backed by
the technical service laboratory, is ready and willing to assist customers in any way possible. The customer service department
will immediately direct all inquiries to the appropriate technical
expert for assistance. A worldwide network of customer service
representatives is available to respond to all global inquiries.
Markets Served
Micro Powders supplies paint and coating manufacturers worldwide through an extensive network of sales representatives and
distributors. All MPI sales personnel offer technical assistance
and quick delivery from local stocks. Micro Powders specialty
additives are used in wood nishes, architectural paints, industrial nishes and coatings, including waterborne, solvent, powder,
UV/EB and reactive systems. In addition, Micro Powders markets include the printing ink, paint, personal care and automotive
industries.
Technologies
Micro Powders specializes in developing innovative micronized
wax additives, using advanced wax technologies, to meet the formulators needs. In addition to innovative chemistry, the particle
size of the micronized waxes is carefully controlled using laser diffraction analysis in order to ensure consistent particle size uniformity from batch to batch. AquaKlean Wax Emulsions and
AquaMatte Waxes are specically designed for use in architectural
paints and coatings where properties such as scrubability, matting
and burnish resistance are required. A commitment to quality and
to customers is rst priority with Micro Powders. That is why
Micro Powders quality system has been awarded worldwide
recognition under the ISO 9001:2008 quality standard.
60 | Coatings World
Major Products
MP Synthetic Waxes for lubricity and economy
MPP Polyethylene Waxes for rub and mar resistance
Fluo PTFE (Polytetrauoroethylene) Waxes for high slip, mar
and heat resistance, and powder coating texture effects
Polyuo/Synuo Waxes for slip and abrasion resistance from
unique synergistic wax combinations
Polysilk Waxes for improved slip, tape release and surface
smoothness
Micromide Waxes for surface slip, scratch and mar resistance
Micropro/MicroMatte/PropylMatte/AquaMatte Waxes for
uniform matting and scratch resistance
Superslip/Synslip/SuperGlide Waxes for high lubricity and a
smooth feel without PTFE
MicroKlear Waxes for abrasion resistance with gloss retention
and clarity
AquaBead Waxes/Wax Emulsions for water repellency and
moisture resistance
Aqua Waxes for all waterborne applications
AquaKlean Wax Emulsions for waterborne architectural coatings
Microspersion Wax Dispersions stir-in wax dispersions
PropylTex Waxes for texture and gloss control
NyloTex Waxes for texture and gloss control in high temperature applications
AquaTex Waxes for texture and gloss control in waterborne
systems
Microspersion EZ for in-house dispersion of many of our micronized products
Special-Effects Products for unique visual and color effects
Global Capabilities
President:
Warren Pushaw
VP Director of Sales & Marketing:
Deena Strauss Kornblau
VP General Manager:
Gary Strauss
Domestic Sales & Canada Contact:
John McAllister
International Sales Contact:
Thomas Laakso
Technical Contacts:
Rich Czarnecki
David Gittleman
Tony Puleo
Ask for our updated Brochure which lists our new products and technical information.
Shamrock Technologies, Inc.
HEADQUARTERS
Foot of Pacific Street
Newark, NJ 07114-2888
Tel.: 800-349-1822 / 973-242-2999
Fax: 973-242-8074
E-mail: marketing@shamrocktechnologies.com
Website: www.shamrocktechnologies.com
Company Description
Founded in 1941, Shamrock Technologies, Inc. is the worlds
leading processor of PTFE micropowders, and the largest
processor of recycled polytetrauoroethylene (PTFE) in the
world. The company manufactures a broad line of micronized
wax and coating additive products including: UV, water and oil
dispersions; PTFE compounds; emulsions; texturing materials;
and nanoFLON materials. Using our dedicated technology, customized production equipment, and with our application and
R&D labs, Shamrock is continuously creating innovative products to help our customers grow competitively. All Shamrocks
manufacturing facilities are ISO 9001:2008 certied.
Product Lines
SST Series: full range of micronized PTFE products
Fluoro AQ Series: ultra-ne PTFE water suspensions
S Series: wide variety of micronized waxes and alloys
Texture Series: texturing agents for all liquid coatings
PowderTex Series: texturing agents for powder coatings
EverGlide & Ultraglide: wax and PTFE emulsions &
dispersions in UV monomer
Hydrocer Series: pre-dispersed and emulsied additives
for water-based systems
VersaFlow EV: liquid PE surfactant for solvent-based coatings
FluoroSlip Series: micronized PTFE/wax blends for optimal
slip and abrasion resistance
Neptune Series: micronized PTFE and waxes for waterbased
systems
NanoFLON Series: sub-micron PTFE powders
Global Capabilities
U.S. Production Facilities:
109 North McKinley Street
and
301 Community Drive
Henderson, KY 42420
Technical Mission
Shamrocks dedicated application laboratory in its Newark, NJ,
facility works to provide creative solutions to the most challenging customer needs. But the key ingredient is a group of industryexperienced professionals focused solely on offering technical
assistance to customers. Shamrock's Product Technical Center
(PTC), available at 973-242-2999 Ext. 4, is fully staffed, services
all major applications, and prides itself on its enviable record of
prompt responses to questions from customers and formulators.
Europe:
Shamrock Technologies bvba
Heersterveldweg 21
3700 Tongeren, Belgium
Tel: +32 1245 8330; Fax: +32 1245 8340
www.shamrockeurope.com
Commitment to Service
Shamrock maintains an international sales network to ensure
each customer receives optimal attention, support and service.
But our customer service group works on a whole variety of
details like scheduling, normal and special deliveries, warehousing, and others, that can really make a difference for customers worldwide.
Asia:
Shamrock Technologies (Tianjin) Co., Ltd.
Factory No. 5, 9th Avenue, Fenghua Industrial Park
TEDA, Tianjin, China 300457
Tel: 86 22 59813085; Fax: 86 22 59813099
sales@shamrocktechnologies.com.cn
www.shamrocktechnologies.com.cn
62 | Coatings World
W
NE
AquaFLON MG is the latest addition to our family of high solids dispersion

products containing our best performing wax and PTFE powders. It is
developed specifically for thin film coatings, applicable over a wide variety of
substrates. The tightly controlled, small average particle size dispersion renders
easy incorporation and gloss retention. AquaFLON MG offers maximum
abrasion resistance and slip with minimal dosages from 0.5% and up.
4
Us
e P E 02
S e N 17
At h #
ot
Adding value to can coating and general

water-based applications of thin film coatings.
Bo
AQUAFLON MG
NEW AQUAFLON MG
Proprietary PTFE/Wax Dispersion
Can-to-Can Applications
Can-to-Rail Applications
Key Features
Small Particle Size
Tight Particle Size Distribution
Key Benefits
AquaFLON MG is ideal in can coatings as a booster for can-to-can and
can-to-rail mobility in fully automated production lines, and for rub
resistance and surface slip in water-based overprint varnishes.
Maximum Rub & Slip

Optimal Gloss Retention
Ease of Dispersibility
SHAMROCK
www.shamrocktechnologies.com
Specialty Polymers, Inc.

MULTIPLE MANUFACTURING SITES
With manufacturing sites on both the west and east coast, Specialty
Polymers is ideally suited to meet each customers needs.
Our companys Oregon facility has 60,000 square feet of production
space on ve acres. In South Carolina, our production facility sits on
more than 25 acres with 83,000 square feet of production space.
Headquarters:
Specialty Polymers, Inc., 2765 National Way,
PO Box 299, Woodburn OR 97071
800-770-7523
East Coast:
869 Old Richburg Road, Chester, SC 26706
800-671-2842
www.specpoly.com
info@specpoly.com
ABOUT SPECIALTY POLYMERS
Specialty Polymers is a dynamic, privately held manufacturer of waterbased polymers and wood adhesives. Our products are designed to
meet the most demanding needs from customers around the world,
and our employees are committed to providing the best customer
service in the industry. We pride ourselves on being an innovative,
responsive and exible supplier of high quality products.
HISTORY
Our roots date back to 1969, when Ray Southwell started
Specialty Polymers with a goal to provide high quality,
innovative products to the coatings industry. Since then,
Specialty Polymers has grown to have multiple manufacturing
sites and more that 270 active products.
DIVERSE PRODUCT LINE
We are a key supplier of water-based emulsion polymers for a
wide variety of applications:
Architectural paints
Graphic arts and inks
Industrial coatings
Concrete coatings
Paper coatings
Concrete sealers and ad-mixes
Textile coatings
Adhesives
Roof coatings
Custom designed emulsions
TECHNICAL EXPERTISE
Our strength is the development of innovative polymers. For more
than 40 years, we have been on the forefront of polymer development.
Our highly skilled polymer and application chemists work in research
and development facilities located in Oregon and South Carolina.
ENVIRONMENTALLY FRIENDLY PRODUCTS
Specialty Polymers innovative technology provides products that
meet the strictest environmental standards. Working directly with
many of our customers, we have developed emulsions that allow
them to replace a traditional coating with a more environmentally friendly version.
SALES TEAM:
Dave Carnahan
West Coast Sales Manager
(800) 770-7523
dcarnahan@specpoly.com
Dave Hartmann
East Coast Sales Manager
(800) 671-2842
dhartmann@specpoly.com
Mike Beland
Midwest Sales Manager
(800) 671-2842
mbeland@specpoly.com
64 | Coatings World
INNOVATIVE RESPONSIVE FLEXIBLE
We have the right polymer for your needs!

INNOVATIVE
latest water-based technologies
multiple industries
40 years product development
RESPONSIVE
customer service on both coasts
manufacturing on both coasts
laboratories on both coasts
North American sales coverage
FLEXIBLE
products tailored to your application
multiple technologies utilized to solve problems
individual customer focus
Let Specialty Polymers
find your solution
www.specpoly.com
1-800-770-7523
company description:
markets served:
Sun Chemical Performance Pigments has been in the

color business for over 100 years. Our leading-edge
technology is unsurpassed as we continue our commitment
to solve the color issues of today and develop new
solutions for the future. Headquartered in Cincinnati, Ohio,
Sun Chemical Performance Pigments is a division of Sun
Chemical Corporation.
Sun Chemical leads the way in the organic pigment,

pigment preparation and effect pigment markets.
The industries we serve through these products are
coatings, plastics, cosmetics, digital, printing inks
and specialties. Sun Chemical Performance Pigments
continues to expand its product range and update
its color capabilities to meet the ever changing needs of its
diverse markets.
Sun Chemical Corporation is the worlds largest producer

of printing inks and pigments. We also are a leading
provider of materials and services for cosmetics,
packaging, publications, coatings, plastics and other
industrial markets. Sun Chemical has a worldwide network
of more than 300 locations that provide customers local
service with a global perspective.
major products:
Fanchon, Fastogen Super, Indofast, Palomar, Perrindo
and Quindo high performance pigments; Fastogen,
SunBrite, SunFast and Symuler classical organic
pigments; Surpass easily dispersible pigment preparations;
and SunMetallics, SunGEM and SunMICA effect
pigments. Sun Chemical Performance Pigments offers a
range of Color Index types in a variety of physical forms,
including conventional dry color, water based dispersions
and standardized high solid press cakes.
In addition, our parent company DIC offers a wide range
of resins for your coatings needs. Products include acrylic,
urethane, fluoro-olefin, silicone-acrylic, polyester, epoxy,
alkyd, and UV for water-borne and solvent-borne systems.
visit us at www.sunchemical.com
headquarters:
Sun Chemical Corporation
Performance Pigments Division
Cincinnati, Ohio
Phone: (800) 543-2323
International Operations
Parc Industriel de la Noire Epine
Wavre, Belgium
Phone: +32 1023 1500
Sun Chemical Latin America
Sun Chemical do Brasil Ltda
Guarulhos, Brazil
Phone +55 (11) 2445 1116
DIC (Nantong) Metallic Pigment Co., Ltd.
SunMetallics Haian
Jiangsu, China
Phone: +86 513 8878 9286
DIC International (USA) LLC
Parsippany, New Jersey
Phone: (973)404-6600
who offers the bold metallic

look for the next color trend?
we do.
SunMetallics offers a complete portfolio of
aluminum effects for a wide variety of coatings
applications. From leafing grades for reflective finishes
to encapsulated grades for waterborne, Sun Chemical
has the metallic effects that you need. Carefully
crafted particle sizes coupled with a broad array of
flake geometries allow for endless styling possibilities
for both solvent and water based systems. For truly
brilliant coatings, choose SunMetallics.
working for you.
Sun Chemical Performance Pigments

General Sales Office USA
+1 800 543 2323
International Operations Belgium
+32 1023 1500
Sun Chemical Mexico
+52 55 5358 7247
Sun Chemical Latin America
+55 (11) 2462 2500
www.sunchemical.com
Troy Corporation
HEADQUARTERS
8 Vreeland Road
P.O. Box 955
Florham Park, NJ 07932 USA
Tel: +1 (973) 443-4200 Fax: +1 (973) 443-0843
E-mail: marketing@troycorp.com
Website: www.troycorp.com
Company Description
Troy Corporation is a global leader in performance materials principally preservatives and additives used in the manufacture
of paint and coatings, building products, adhesives and sealants,
textiles, metalworking uids, cosmetics, and personal care products. Troy has served these industries with innovative, valueadded products for over sixty years. The companys success in
introducing new materials in anticipation of industry needs has
fueled expansion into new markets worldwide.
Troy invests signicant resources in research and development
to address emerging needs and is dedicated to providing customers with continually improved products. Troy is positioned to
offer service to customers through a global network of technical
support, complemented by local sales staff.
Markets Served
Troy operates modern manufacturing facilities in North America,
Europe, and Asia. Troy is recognized for providing a wide range
of high quality preservatives, additives, and specialty performance products to customers in over 100 countries.
Troy manufacturing facilities are ISO 9001:2008 Certied,
indicating commitment to high quality. Troy also achieved ISO
14001:2004 certication of its Newark, New Jersey, USA manufacturing facility, recognition of the companys environmentally
sound manufacturing process. As a global manufacturer, Troy
has reached important milestones in extending its presence to
markets around the world with product recognition for quality,
reliability, and value.
coating surface. In the USA, Troy is the leading producer of zero VOC
(volatile organic compound) dry lm preservatives offering protection
against marring and premature failure due to microbial attack. Additionally, Troy recently launched a new line of highly efcient defoamers
for aqueous systems and provided a series of high performance substrate
wetting agents capable of coating many difcult hydrophobic surfaces.
Troy remains committed to the ongoing pursuit of product innovation
and the advance of technology in the markets the company serves.
Troys experienced Technical Service staff provides customers
with expert assistance to meet a diversity of challenges. Troy utilizes the latest advances in performance materials research to create unique solutions for customers from Technical Service
Centers in North America, Europe, and Asia.
Major Products
Polyphase
Troysan
Mergal
Troykyd
Troythix
Troysol
Troysperse
Troymax
Powdermate
Dry Film Preservatives

Dry Film Preservatives
Wet-State Preservatives
Defoamers
Rheology Modiers
Pigment/Substrate Wetting
Flow & Leveling Additives
Dispersants
Driers, Metal Carboxylates,
& Anti-Skinning Agents
Powder Coating Additives
Global Capabilities
Troy Chemie GmbH
Tel: +49 5137 8236 316 Fax: +49 5137 8236 106
Troy BV
Tel: +31 10 592 7494 Fax: +31 10 592 8877
Troy Asia Company Ltd.
Tel: +66 2 361 4546 Fax: +66 2 361 4547
Technologies
Troy products improve coating properties, protect against product
spoilage in package, and resisting fungal and algal attack on the applied
68 | Coatings World
Troy Corporation provides paint and coatings manufacturers with the 'Key to Green Coatings' by
offering ecologically friendly products that are designed to meet or exceed the toughest performance
standards without compromising sustainability, environmental sensitivity, or regulatory compliance.
Troy is the leader in VOC- and formaldehyde-free preservation and provides solutions for complex
technical formulations. Troy develops and promotes sustainable technologies that satisfy wet-state
and dry film material protection needs. Contact your local Troy representative to obtain your
'Key to Green Coatings' and unlock your specific formulation solution.
Visit Booth 410 at ACS or go to www.troycorp.com for more information.
Troy Corporation 8 Vreeland Road Florham Park, NJ 07932 USA tel +1.973.443.4200 fax +1.973.443.0843
Meetings
RadTech Conference and Expo

lands in Chicago end of April
March 21 - 23
Rheology Fundamentals & Applications
for Synthetic Latices and Associated Coating Formulations
San Diego, Calif., United States
Emulsion Polymers Consulting and
Education, LLC
603-742-3370
epced.com
info@epced.com
March 26 - 30
Basic Composition of Coatings
Rolla, Mo., United States
Missouri S&T Coatings Inst.
Catherine Hancock
573-341-4419
coatings.mst.edu
cemv26@mst.edu
March 27 29
Westec 2012
Los Angeles, Calif., United States
Society of Manufacturing Engineers
800-733-4763
www.westeconline.com
April 1 - 3
2012 China (Shanghai) International
Coatings Expo (CICE)
Shanghai, China
CICE International Department
+86 10 67600791
www.coatshow.cn
meeting@coatshow.cn
April 3
PSCT Technical Symposium
Horsham, Pa., United States
Philadelphia Society for Coatings Technology
Cathy Pinto
www.psct.org
cpinto963@aol.com
April 11 12
Electrocoat 2012
Orlando, Fla., United States
The Electrocoat Association
70 | Coatings World
Major Upcoming Meetings

April 1-3: 2012 China (Shanghai) International Coatings
Expo (CICE); Shanghai, China
www.coatshow.cn
April 30-May 2: RadTech UV/EB Technology Conference
& Expo 2012; Chicago, Ill., United States
www.radtech2012.com
May 8-10: American Coatings SHOW; Indianapolis, Ind.,
United States
www.american-coatings-show.com
Anne Von Moll
513-527-8800, ext. 298
www.electrocoat.org
anne@electrocoat.org
April 15 17
ASC Spring Convention
Denver, Colo., United States
The Adhesive and Sealant Council
Matt Croson
301-986-9700, ext. 111
www.ascouncil.org
matt.croson@ascouncil.org
April 17 - 18
Powder Coating 101
Toronto, Canada
Powder Coating Institute
Jennifer Egan
832-585-0770
www.powdercoating.org
jegan@powdercoating.org
April 17 - 18
UTECH Europe 2012
Maastricht, The Netherlands
Crain Communications
Lucy Cottrell
020 8253 9631
www.utecheurope.eu
lcottrell@crain.com
April 17 - 20
PaintExpo
Karlsruhe, Germany
FairFair
Jrgen Haumann
+49 7022 60255 10
www.paintexpo.com
haussmann@fairfair.de
April 23 - 26
Paint Technology
Hampton, Middlesex, United Kingdom
PRA
Elisabeth Brown
+44 (0)20 8487 0815
www.pra-world.com
e.brown@pra-world.com
April 24 - 25
Architectural Coatings
Berlin, Germany
Vincentz Network
Kristin Roubinek
+49 511 99 10-274
www.european-coatings.com
kristin.roubinek@vincentz.net
April 30 May 2
RadTech UV/EB Technology Conference
& Expo 2012
Chicago, Ill., United States
Radtech International, North America
Mickey Fortune; 240-497-1242
www.radtech2012.com
mickey@radtech.org CW
March 2012
Classifieds
Equipment for Sale
Blades
Stainless IT
Stainless ITT
CONN Blades
The
Most Efficient & Aggressive Available
UHMW Poly
www.connblade.com
(814) 723-7980
Products & Services
NEW 50, 100 &

200 GALLON
DUAL SHAFT MIXERS
IN STOCK
Stainless Steel Wetted Parts
Constructed For Vacuum
Jacketed For Heating
Or Cooling
HIGHEST
QUALITY!
Coatings World
For info on placing classied ads
please contact Patty Ivanov
Call Now!
HIGH VISCOSITY
DISPERSERS
New single shaft disperser for

higher viscosities!
No need for a dual-shaft mixer in
many applications
Top quality
Proven
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Fast delivery from stock!
1-800-243-ROSS
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USA Tel: 631-234-0500 Fax: 631-234-0691
USA Tel: 631-234-0500 Fax: 631-234-0691

www.dispersers.com
www.dualshaftmixers.com
Phone: 631-642-2048
Fax: 631-473-5694
patty@rodpub.com
WWW.COATINGS WORLD.COM
March 2012
Coatings World | 71
Classifieds
Products & Services
Coatings World
Hainan Zhongxin
Chemical Co., Ltd.
Since 19955, we ffoocus on
C y c l o a l i p h a t i c E po x y R es i n
(Equivaleent to ERL4221,CEL4221,UVR6110)
For info
on placing
classied ads
please
contact
Patty Ivanov
Phone: 631-642-2048
Fax: 631-473-5694
patty@rodpub.com
Visit us on www.zxchem .com.cn

www.tetrachem .com.cn (plant)
Mail to sales@zxchem .com.cn
Tel:+86-8898-36625599(HQ)/+86 -21-54265599(SH)
72 | Coatings World
March 2012
Advertising Index
March 2012
Company Name
Page
Phone
Fax
Website
American Coatings Show ..................................21 .....................+49 511 9910-271 ............+49 511 9910-279 ..........www.american-coatings-show.com
BASF...................................................................3 .........................800-251-0612........................................................................www.basf.us/dpsolutions
Blairgowrie Associates, LLC..............................37 ........................602-539-2683.............................................................www.blairgowrieassociates.com
Buhler ...............................................................39 ........................512-466-8005 ...................763-847-9909 ................................www.buhlergroup.com
BYK USA Inc......................................................7 .........................203-265-2086 ...................203-284-9158..............................................www.byk.com
Chemark Consulting .........................................38 ........................910-692-2492 ..................910-692-2523 .......................www.chemarkconsulting.net
Conn & Company ............................................29 ........................814-723-7980 ...................814-723-8502 ...................................www.connblade.com
Eurocoat 2012...................................................31...................+33 (0)1 77 92 96 84 ........+33 (0)1 77 92 98 21 .......................www.eurocoat-expo.com
Evonik Industries................................................4 .........................800-367-4857....................................................................................www.evonik.com
Hebei Chida Manufacture and Trade Co., Ltd. ......23 .....................86-311-86219861 .............86-311-86219891 ....................................www.cnchida.com
Heubach Ltd.......................................................9 ........................800-HEUBACH..................215-736-2249...............................www.heubachcolor.com
Keim-Additec Surface GmbH............................17 ..................+49 (0) 67 63/93 33-0.......................................................................www.keim-additec.de
King Industries ..................................................19 ........................203-866-5551 ...................203-866-1268 .............................www.kingindustries.com
Munzing........................................................Cover 4 ....................973-279-1306.................................................................................www.munzing.com
Phoseon Technology..........................................35 ........................503-439-6446 ...................503-439-6408 ......................................www.phoseon.com
Sartomer ...........................................................15 ........................610-363-4100 ...................610-363-4140......................................www.sartomer.com
Sensient Industrial Colors..................................11 ........................800-325-8110...................................................................www.sensientindustrial.com
Shamrock Technologies Inc...........................Cover 2 ....................973-242-2999 ...................973-242-2536 ................www.shamrocktechnologies.com
Sinostar Intl Ltd................................................13 .......................852-2865-0062 .................852-2804-2256 .....................................www.chinacoat.net

Company Name
Page
Phone
Fax
Website
BASF Corporation ..........................................48-49......................800-962-7829 ...................800-971-1123 ................................................www.basf.us

Celanese Emulsion Polymers ..........................50-51 ..................... 972-443-4027 .................. 972-443-4945....................www.Celanese-Emulsions.com
Conn & Company ............................................53 ........................814-723-7980 ...................814-723-8502 ...................................www.connblade.com
Dow Corning Corporation.............................54-55 ..................... 989 496 4400................... 989 496 6731 ................. www.dowcorning.com/coatings
Everlight Chemical Industrial Corporation .......56..................... +886-2-27066006 ............ +886-2-27081254 .......................... www.everlight-uva.com
Hoover Color Corp...........................................57 ........................540-980-7233 ...................540-980-8781.................................www.hoovercolor.com
King Industries................................................58-59......................203-866-5551 ...................203-866-1268 .............................www.kingindustries.com
Micro Powders, Inc.........................................60-61......................914-793-4058 ...................914-472-7098.............................www.micropowders.com
Shamrock Technologies Inc ............................62-63......................973-242-2999 ...................973-242-2536 ................www.shamrocktechnologies.com
Specialty Polymers, Inc. ..................................64-65......................800-770-7523 .................................................................................www.specpoly.com
Sun Chemical..................................................66-67......................800-543-2323 ...................513-681-5505 ................................www.sunchemical.com
Troy Corporation ...........................................68-69......................973-443-4200 ...................973-443-0843......................................www.troycorp.com
March 2012
Coatings World | 73
Final Coat
MNYCA Hosts Workshop on Social Media

Strategies and the Coatings Industry
The Metropolitan New York Coatings Association (MNYCA) recently held a workshop on Social Media and the Coatings
industry. The workshop provided a
forum for professionals involved with the
coatings industry to learn the benets of
using social media, such as Twitter, Facebook and Linkedin, as well as tools for
optimizing a companys website and
search engine results.
According to MNYCA, in 2009, 59
percent of the network users in the United
States had created a social network prole. Facebook alone had 750 million
members as of August 2011. This presents
a huge opportunity for companies to get
their message out.
The workshop featured three speakers
well versed in the ins and outs of developing a social media platform to best suit
a business.
Andrew DellAglio, regional sales
manager of Yellowbook360, began the
workshop with a presentation focused
on the changes and advancements that
the Internet brings to local business
owners. He outlined the various New
Media products that are available for
local business owners.
Matt Koenig, a regional manager of
Yellowbook360, gave a presentation on
print and interactive online marketing.
The primary focus of his presentation was
on how small- and medium-sized businesses can attract the most potential customers. Koenig offered his expertise on
effective web design and the role of search
74 | Coatings World
engine optimization principles to allow

businesses to reach the rst page of
Google and other search engines for their
desired target audience.
The workshop ended with a presentation from Mike Walker, CEO of WalkerTek Interactive Marketing. Walkers
presentation mainly focused on the
ways to make Twitter, Facebook,
Linkedin, Youtube and other social
media work for a business. During his
talk, he focused on developing a social
media program for a company and explained why social media content makes
a difference. He also offered suggestions

on choosing the right social media platforms and how to tie different platforms
together to form a comprehensive social
media platform.
I think an important concept to keep
in mind is that your customers can do social media without you, so at a minimum,
you need to keep an eye on what is being
said, either about you, or your industry in
general, said Walker. For companies that
are actively involved in social media, it is
important to add value to the community,
and not just be self-serving. CW
March 2012
THE FOLLOWING 6 PAGES ARE

A BROCHURE FROM
THE AMERICAN COATINGS SHOW.
THIS BROCHURE WAS MAILED
WITH THE MARCH ISSUE OF
COATINGS WORLD.
AS THE BROCHURE IS A DIFFERENT
SIZE THAN THE MAGAZINE, YOU
MAY NEED TO ADJUST THE
MAGNIFICATION.
Visitor Brochure
Indianapolis, IN
May 8-10, 2012
May 7-9, 2012
The third biennial American Coatings Show will be held at the

Indianapolis Convention Center, in Indianapolis, Indiana,
May 8-10, 2012.
The 2010 American Coatings Show featured 328 exhibitors, and
hosted over 6,700 industry attendees from 61 countries. Visitors
gained valuable insight into state-of-the-art developments
ranging from raw materials, laboratory and production
equipment, to testing and measuring equipment, as well as
services for the coatings industry.
Offered in conjunction with the American Coatings Show, the
American Coatings Conference May 7-9, 2012 invites technical
professionals supporting the coatings industry to learn about
the most recent research results and industrial developments,
covering the full range of coatings products, and the wide range
of raw materials used in their formulation.
The American Coatings Association and Vincentz Network,
have designed an outstanding industry event. Please join us in
Indianapolis to learn, network, conduct business, and be a part
of the premier event for the Coatings Industry in North America!
J. Andrew Doyle, President & CEO

American Coatings Association
A complete spectrum of current and future trends

in products and technologies, access to forwardthinking industry educators, and the opportunity
to network with key industry leaders and
prospects, makes the American Coatings Show
and Conference 2012 the single most valuable
industry business platform and educational
forum in the United States.
The American Coatings Association and Vincentz Network have
joined forces to present an industry event with a clear focus and
well-defined product categories:
COATING RAW MATERIALS
Binders / Solvents / Pigments / Fillers / Additives
LABORATORY, PRODUCTION AND PACKAGING EQUIPMENT
TESTING AND MEASURING EQUIPMENT
Quality Control and Laboratory Testing Equipment / Production
and Process Control
ENVIRONMENTAL SAFETY AT WORK
SERVICES
Software/Education & Training/Technical Information
& Publishing / Research and Development / Contract
Manufacturing /Services
To stay competitive, you must stay well-educated

and well-informed. Whether responsible for
production, management, quality control,
research and development, or sales - you will
obtain immediately applicable knowledge and
receive an exclusive insight into future industry
developments when attending the
American Coatings Conference May 7-9, 2012.
The detailed program outlining the 16 specialized sessions and 9
tutorial workshops is now available at:
www.american-coatings-show.com/conference
Additional Show and Conference Resources:
The trade show newspapers the AC Preview (online January 2012)

and the daily issues of the AC Show Daily (during the days of the
trade show) offer you extensive background information about
exhibitors and products.
Make your visit a complete success with the AC Market
Navigator. The interactive exhibition planning tool helps you
plan your tour of the exhibition efficiently and quickly. Thanks
to its selective online search feature, you easily find extensive
information about topics, products, exhibitors and events.
www.american-coatings-show.com/marketnavigator
Venue:
Indiana Convention Center
100 South Capitol Avenue
Indianapolis, IN 46225
Dates:
American Coatings Show
May 8-10, 2012
Tue & Wed: 9am - 5pm
Thurs:
9am - 3pm
May 7-9, 2012
Visitor Pricing:
Online: $35
On-Site: $50
www.american-coatings-show.
com/visitorinfo
Housing:
Choose from over 10 hotels that
are within walking distance
or that are directly connected to
the convention center via climate
controlled skywalks!
For Additional Information:

Show Visitor Service
Phone: +1(770) 618 5830
Fax: +1(770) 618 5831
visitor@american-coatings-show.com
Conference Attendee Service
Phone: +1(202) 684 6630
Fax:
+1(202) 380 9129
conference@american-coatingsshow.com
Housing/Reservations
Contact:
AC Housing Bureau
Phone: +1(317) 262 8191
Fax: +1(317) 262 8270
housing@visitindy.com
We look forward to
welcoming you in
Indianapolis!
American Coatings Show

c/o NrnbergMesse North America, Inc.
400 Interstate North Parkway, Ste 710
Atlanta, GA 30339

Coatings Word March 2012

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carbon fiber loves exposure

Keep your carbon fiber looking new with Tinuvin CarboProtect.

March 2012 Vol. 17, No. 3

28 Automotive OEM Coatings

Surfactants Market Update

Testing Equipment Directory

Editors Page ................................6

American Coatings Show 2012 Preview

2012 Company Capabilities:

Fresh Paint ................................10

New Products ............................18

Industry News ..........................42

Trade Secrets and Employees: Are you covering your Ass(ets)?

ccording to several industrial sources and mainstream media outlets,

Tim Wright twright@rodpub.com

We are thinking about the

Arsenal Capital to acquire

The Mandy deep ocean eld is located

BASF collaborates with PermaPipe Oil and Gas for deep

Luvata plans to expand its coil corrosion

Luvata, a world leader in metal solution

and Luvata Insitu both come with a five

International Paints products

Benjamin Moore and Orchard

Chinese paint manufacturer

WERE NOT JUST CUSTOM COLOR EXPERTS,

COLOR CUSTOMER EXPERTS.

SENSIENT INDUSTRIAL COLORS

conjunction with Shanghai University. Silver Sails LV4033 HS,

Daubert Chemical develops

The new product was formulated at a

New Bayer waterborne

AkzoNobel forms partnership with The University of Manchester

other desirable qualities as well

Chemist honored with

ies. The RSC panel also noted his seminal

PPG chromate-free primer,

Drr to build sustainable

ergy consumption up to 60 percent in

Jotuns product manager for

Jotuns protective coatings

PPG patents low-temp,

Henkel patents waterborne

BASF patents color effect

a color effect material comprised of a

Oshima Kogyo patents heatresistant paint

icon in the black pigment is 3% mass or

Saint-Gobain patents pigments

DuPont patents twocomponent coating

Aculon receives USPTO patent for application of organometallic coatings to substrates

ranging from approximately 1000-4500; a polydispersity ranging

Rohm & Haas high PVC fast-drying aqueous

AkzoNobel Coatings patents stain-blocking

A new generation of even more

PPG patents waterborne coating composition

International Paint offers a choice of

VLCC coated with Intersmooth 7465Si SPC.

Oxford Advanced Surfaces

Cortec launches microcorrosion

faces and VpCI microcorrosion inhibitor

Matrix System Salt Eraser

Catalysts for Coil Coatings

electronics, optics, displays and green energy.

product to solve many of winters