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1.www.Bigbasket.ComAdhishKumarSinhaHarishKumarRahulJainVivekGuntnurAshishBadhe
PrinLNWelingkarInstituteOfManagementDevelopment&Research,Bangalore
2.ProblemStatements: Therearemanypeoplewhofallintotheinitialtargetedsegment(Internet

ConsumerPerceptionTowardsOnline
GroceryStores
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KumarGaurav
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savvy,pressedfortime,dualincomehouseholds)whohaveheardaboutbigbasket.combutarenot
tryingduetosheerinertiaortherearepeoplewhohavetrieditonce,satisfiedwiththeservicebut
don'tcomeback.Howdoesthecompanychangeconsumershoppinghabitsfromtheinertiaofstatus
quotobecomingregular,repeatcustomers?

NielsenOnlineGroceryReport
NielsenWire
12,243views

3.Barriers:GroceryShoppingIsaSocialExperiencePurchasingProduceIsaTactileProcessFish
andMeatAreBestPurchasedbySightTheRightTechnologyHasn'tYetBeenAppliedFreshness
Matters
4.Barriers:GroceryShoppersDoNotUseRecurringListsNoCostAdvantageSupermarketsAre

onlinegrocerystore
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AboutMuchMoreThanJustFoodConsumersDislikeDeliveryTimeWindowsSpeedMatters
5.Solution1UnderstandCustomersThroughTheirThinking
6.PsychographicDivision:StudentFamily(38)MaritalStatus

BIGBasketPreview!What'sYOURPlan
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7.PsychographicDivision:StudentFamily(38)MaritalStatusOtherStateForeignStudent
8.PsychographicDivision:StudentFamily(38)MaritalStatusFamilywithbabyBigFamily

OnlineGroceryShopperBehaviour
EvolutionInsights

9.PsychographicDivision:StudentFamily(38)MaritalStatusSingleNewlyMarriedBothAre

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WorkingOneMemberIsWorking
10.SolutionNo.2IncreaseDepthNotWidth

Food&GroceryRetailInIndia
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11.CategoryFMCGOtherItems(Meats)Fruits&VegetablesStaplesCategoryWiseDivision

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12.CategoryOtherItems(meats)Fruits&VegetablesStaplesCategoryWiseDivisionProblemFMCG
ConstituteMajorPortionOfHouseGrocery
13.CategoryFruits&VegetablesStaplesCategoryWiseDivisionRicePulsesFMCGOther
Items(meats)
14.SamplingCustomer

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15.SamplingOrderPlacedCustomer
16.SamplingDeliveryaccordingtotimeslotCustomer
17.SamplingDeliveryCustomer
18.SamplingDeliveryOpportunityCustomer
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20.OrderWillBeDeliveredCustomer

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22.HeredeliverypersoncanprovidecustomerwiththesampleofRice&Pulses&shouldpush
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customertrusttheirFruits&Vegetables.So,insamemannertheyshouldapproachcustomerand

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notification personaltouchex:bigbazaar,subikshaCustomerDelivery

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23.BalletBoxinsocietywith8001000householdsSystemOfBalletBoxCanBePutOutsideThe

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