Advertising

Advertising is the communication relayed from companies to persuade an audience to purchase their
products. This communication is usually through various forms of paid media -- TV and radio commercials, print
ads, billboards and more recently, product placement. Ads are placed where advertisers believe they will reach
the largest, most relevant audience. Commercial businesses use advertising to drive the consumption of their
product, while non-profit organizations may place ads to raise awareness or encourage a change in behavior or
perception.
Characteristics of Good Advertising
Characteristic features of a good ad should have the following criteria:
1. Have a clear goals, with target consumers determine there is the main target and the second
target, is also to determine media ads and targeting consumers depends on the quality, price,
distribution (range of marketing)
2. Focus on the things that you want to communicate dariproduk and services advertised
3. Certain appeal to consumers who are in sasarnya can stop to pay attention to advertising
content, in addition to interesting words, advertising appeal arises from an attractive layout
design.
4. Ads to attract because of an ad with a great message if it is not in good serve will not pull.
Contoh Text Advertisement Lowongan Kerja (Job Advertisement)
Hi,
Im looking for reliable designer for studio with top design skills and experience. Ill need on regular basic. First
tasks is for web banner design, but we will need all kind of gfx designs as prints and webdesign etc.
If you can show me only 1 or 2 of yr best designs, We prefer the style and quality similar to Envato network
This is post for contacts and Ill select and contact more then one designer.
Thanks
John Konchesky
Additional Project
Description:
03/18/2012
at 9:48
EDT
I prefer people from Europe and America Latina
Skills required:
Banner Design, Graphic Design, HTML, Website Design

Contoh Iklan Produk / Advertisement Product Example :

Mbek Harsuji Restaurant
Come visit our Mbek Harsuji Restaurant.
You will get a taste of a truly different than other desert restaurant. Do not believe? Lets prove it by coming in our
restaurant today. You will get 50% discounts directly.
Find us on 27 Padaan Street, Japah City
Contoh iklan bergambar:

Contoh Short Functional Text Advertisement dan Jawaban -Hotel Work

The following text is for question number 1 to 2
Hotel Work :
One Month Training Course
Suitable young men and women are invited to apply for places on the one month training course on hotel
work organized by Hong Kong Institute of Hotel Management. Tuition is free of charge and students who
successfully complete the course will be offered employment in the Colonys leading hotels.
The Training Course will take place from Monday 21st July to Friday 22nd August, from 9 a.m to 4.30
p.m. daily , except Saturdays and Sundays.
Applications for places on the course are welcome for students now in their third year at secondary
school, who have good knowledge of English, and have interest in hotel work.
Application forms may be obtained from :
The Hong Kong Institute of Management,
Box 948,
The South China Times.
The closing date for applications is April 29th
1.
A.
B.
C.
D.
E.

Those who successfully complete the course will be given . . . .

Free tuition
A further training course
Jobs in big hotels in the colony
A chance to stay in the colonys leading hotels for one month
Membership of the Hong Kong Institute of Hotel management

2. What requirement is needed by an applicant to apply for the hotel work training ?
A.
B.
C.
D.
E.

Able to speak Mandarin.

Secondary school graduate.
Good knowledge of English.
Reputable university graduate.
2-year experience in hotel work.
Contoh Soal Short Functional Text Advertisement (Job Vacancy)
The following text is for questions 3 and 4.
Hotel Work :
One Month Training Course

Suitable young men and women are invited to apply for places on the one month training course on hotel work
organized by the Hong Kong Institute of Hotel Management. Tuition is free of charge and students who
successfully complete the course will be offered employment in the Colony's leading hotels
The training Course will take place from Monday 21st July to Friday 22nd August, from 9a.m. to 4.30 p.m. daily,
except Saturdays and Sundays.
Applications for places on the course are welcome for students now in their third year at secondary school, who
have good knowledge of English, and have interest in hotel work.
Application forms may be obtained from:
The Hong Kong Institute of Management,
Box 948,
The South China Times.
The closing date for applications is April 29th.
3. Those who successfully complete the course will be given ...

a. free tuition
b. a further training course
c. jobs in big hotels in the colony
d. a chance to stay in the colony's leading hotels for one month
e. membership of the Hong Kong Institute of Hotel management
4. What requirement is needed by an applicant to apply for the hotel work training?
a. Able to speak Mandarin
b. Secondary school graduate
c. good knowledge of English
d. Reputable university graduate
e. 2-year experience in hotel work
COMPANY ACCOUNTANT
Expanding wholesaler of stationary and office equipment requires a
responsible accountant for director to run smoothly the company finance
with good salary and good working condition for good applicant.
Apply with curriculum vitae to
Mrs. Barton
Office Equipment World and Efficiency Works
PO Box 36 Whistle Woods UK

1. In which section would you likely read the ad?

A. Company for sale
B. Office equipment
C. Job vacancy
D. Entertainment Guide
E. Stationary and office
2. What position is offered in the ads?
A. Salesman
B. Wholesaler
C. Accountant
D. Office staff
E. Director assistant
3. Apply with curriculum vitae to Mrs. Barton
What information should the applicant include in it?
A. Experience in managing a accompany
B. A statement of salary wanted
C. A prove of knowing about stationary
D. A statement of responsibility
E. A statement of education and work experience