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CRITERIA

Want to publish and advertise something

COMMUNICATIV

To inform public (informative advertisement), to advertise (persuasive

E PURPOSE

advertisement), to promote something to the public, increase awareness

(directive advertisement)

AUDIENCE

Specific group of people or general depends on the question

FORMAT

Semi-formal to informal because we dont want to sound bossy.

TONE

Catchy, informative, descriptive, straight forward, unique, interesting. It is

advisable for you to master the target audience language, including current
idioms and slang, to enable him to effectively translate the ideas to be
corporate into the advertisement.

REGISTER

Be sure to address the targeted audience based on the product you are trying
to promote according to the question.
For example: Pink Ribbon
Toys

Spring Festival

Students

Women

Children / toddlers

SENTENCE

Simple, not complex, compound sentences not confusing the audience, can

STRUCTURE

attract the publics attention

RHETORICAL

Hard nut to crack, in hot soup, better late than nothing, bad egg, blaze the

DEVICES

trail, break the ice, silver tongue, in a twinkling of an eye, no laughing

matter, ups and downs

CONTENT

Revolve around the product that is advertised, persuasive and convincing

ORGANIZATION

Be descriptive by using simple sentences

Try to write for it to be heard not to be read
Usage of words that attract peoples attention (attentive)
Be specific
Give clear ideas
Persuade the readers to take some immediate action
Keep the idea in the readers mind

Give clear ideas of what the readers can expect from the product
Design of the advertisement must be clear and organize

FORMAT

-Heading- [title]
This is the crucial part whereby it is the part that first catches the eye.
The propaganda must be brief by using short and forceful words.

-Introduction- This part is for further explanations regarding the significance of the message.
- Your special promotion thesis statement should be mentioned here and the sub-headings as the
points.
1st Sub-heading
2nd Sub-heading
3rd Sub-heading
*the numbers of sub-headings are depending on your response toward the question in order to
promote the products

-Conclusion- contact number/e-mail

- emphasize our messages

SAMPLE OF ADVERTISEMENT

Advertorial, Spectrum Communications Ltd., by Jeffrey Reed

Special to BUSINESS LONDON MAGAZINE
Todays fast-paced business world demands the very best in instant communications.
Spectrum Communications Ltd., serving southwestern Ontario for 25 years, prides itself in
providing valued clients with one-stop shopping and service for wireless communications.

With headquarters in London, and satellite offices in Sarnia, Woodstock and Kitchener,
Spectrum Communications reaches beyond local borders in supplying solutions to everyday
communications needs. With innovative products like the BlackBerry available to customers
wanting voice, e-mail and Internet connectivity, world-wide wireless communications now rests
in the palm of your hand.

Spectrum Communications is recognized as the only full-service radio communications

company in the London area, offering Motorola two-way radio, paging and cellular telephones.
The company is also an authorized Motorola service station. Spectrum Communicationss
modest beginnings stem from two-way radio communications. Company founder and president
Gord Mayhew specialized in radio communications when he served in the Canadian Air Force.

Today, boasting 60 knowledgeable employees, Spectrum Communications embraces the

high-tech world which fuels both business and personal communications. Says Mayhew, We
are a total wireless communications supplier. Spectrum Communications has been recognized
as winner of the Motorola Pinnacle Of Customer Excellence Award for its high level of
professionalism. Mayhew is also the recipient of Motorolas Lifetime Achievement Award.
Spectrum Communications offers two-way radio sales and rentals, and is Londons only
full-line Motorola dealer. Trunked radio systems are available for businesses wanting the latest
in efficiency, privacy and security. Two-way radio service relies on Spectrum Communications
staff with over 100 years of combined experience. The company offers cellular telephones, and is

a Bell Mobility cellular approved agent. Paging systems covering local, area, Canadian and U.S.
geography are available, as is a custom dispatch and message centre.
Our message centre is growing at a very fast pace, says Mayhew of the state-of-the-art
computerized system. We can actually answer phone lines for people throughout North
America. The message centre provides 24-hour live operators, an answering service, message
transcription and custom dispatch. You are provided with a voice mail box with a personalized
greeting, and an operator takes text messages and sends them to you by pager. Voice mail is
available for customers without pagers, and messages can be faxed to your office.

Spectrum Communications is proud of its ability to provide system engineering and

integration, which allows for custom-designed radio communications systems. The company is
one of the Top 5 Motorola dealers in Canada, and its employees hold all sales and service
classifications. A myriad of clients in the automotive and petrochemical industries, and
government and public safety institutions include the University of Western Ontario and
Fanshawe College, Waterloo Regional Police, and Toyota and Magna automotive plants.
Clients have come to expect top-notch service from Christian Kunce, GM Spectrum Wireless;
Derek Dixon, technical services manager; Roger Ruby, Kitchener manager; Melanie Hance,
message centre supervisor; Jeff Balicki, sales manager; Chris Bence, Sarnia manager; and Diane
Fisher, corporate controller.
Spectrum Communications helping business communicate for 25 years, and looking
forward to serving you through the exciting world of wireless communications.

Spectrum Communications Ltd.

79 Wellington Street, London N6B 2K4
519-663-2109
www.spectrumcomm.on.ca