Comm Policy

Communications
Policy
TABLE OF CONTENTS
EXECUTIVE SUMMARY
The Communications Policy
Users And Application Of The Communications Policy
Principal Objectives
CHAPTER 1: INFORMATION COMMUNICATION
1.1
GENERAL GUIDELINES FOR INFORMATION COMMUNICATION
1.1.1 Application
1.1.2 Introduction
1.1.3
Policy Statement
1.1.3(A)
General
11.3(B)
Language and Images
1.2
MEDIA COMMUNICATION
1.2.1 Introduction
1.2.2
Policy statement
1.2.2(A)
Media Relations
1.2.2(B)
Media Materials
1.2.2(C)
Media Spokespersons
1.2.2(D)
Capacity Development for Engagement with Media and
External Audience
1.2.2(E)
Assessment
1.2.2(F)
International media/ Journalist visits and correspondence
1.3 SPOKESPERSONS
1.3.1 Introduction
1.3.2
Policy statement
1.4 TRANSPARENCY
10
1.4.1 Introduction
10
1.4.2
Policy Statement
10
1.4.2(A)
Proactive disclosure of information
10
1.4.2(B)
Information preservation and updating
10
1.4.2(C)
Rights to reject access to information
10
1.5
SOCIAL MEDIA
11
1.5.1
Users and Application
11
1.5.2 Introduction
11
1.5.3
Policy statement
11
1.5.3(A)
General
11
1.5.4
Codes of conduct
11
1.5.4(A)
BRAC employees
11
1.5.4(B)
External audience
12
1.5.5
Roles and responsibilities
12
1.6
RISK MANAGEMENT COMMUNICATION
12
1.6.1 Introduction
12
1.6.2
Policy statement
12
1.7
COMMERCIAL COMMUNICATION
13
1.7.1 Introduction
13
1.7.2
Policy statement
13
1.8
BRAND MANAGEMENT AND ADVERTISING
13
1.8.1 Introduction
13
1.8.2
Policy statement
13
1.8.2(A)
General
13
1.8.2(B)
Branding
14
1.8.2(C)
Targeting
14
1.8.2(D)
Compliance with laws, regulation and industry codes
14
CHAPTER 2: PROGRAMME COMMUNICATION
15
2.1
16
ADVOCACY AND SOCIAL COMMUNICATION (A&SC)
2.1.1 Introduction
16
2.1.2
Policy statement
16
2.2
MATERIAL DEVELOPMENT
17
2.2.1
Introduction
17
2.2.2
Policy statement
17
CHAPTER 3: ORGANISATIONAL COMMUNICATION
18
3.1
ORGANISATIONAL COMMUNICATION
19
3.1.1
Introduction
19
3.1.2
Policy statement
19
3.1.2(A)
Inter-departmental communication
19
3.1.2(B)
Communication between management and staff
19
3.2
PARTNERSHIP MANAGEMENT
19
3.2.1
Introduction
19
3.2.2
Policy statement
19
3.2.3
Partnership screening guidelines
20
3.2.3(A)
Primary screening
20
3.2.3(B)
Implementation partner screening questions
20
ANNEX
22
ANNEX 1
STANDARD OPERATING PROCEDURE (SOP) PROPOSED FOR
CRISIS MANAGEMENT/RISK MINIMISATION
23
ANNEX 2
INTERNAL COMMUNICATION
23
ANNEX 3
MATERIAL DEVELOPMENT PROCESS
24
ANNEX 4
PARTNERSHIP LIFECYCLE
25
ANNEX 5
BRAND GUIDELINE
26
ANNEX 6
STYLE GUIDE
30
ANNEX 7
LIST OF PROGRAMME COMMUNICATION MATERIALS
42
ANNEX 8
LIST OF NON-PROGRAMME COMMUNICATION MATERIALS
43
BRAC Communications Policy 2013 1
Executive
Summary
The Communications Policy

This policy has been developed as an enabling document to achieve greater efficiency in planning,
producing and managing communication activities across BRAC. The Communications Policy will aid in
delivering efficient, cost-effective, accountable and technically appropriate actions that will strengthen the
organisation. There has been a felt need in the organisation for a comprehensive policy and this document
is a response to that need.
The policy will cover the three main communication streams of BRAC:
a.
Information communications deals with BRACs relationship with media, special audiences, social
media and other audiences with whom the organisation regularly communicates. It looks at
standardising BRACs relationships with these audiences by developing this policy as a guideline.
The aim is to improve interactions with the outside world and ensure prevention and management of
any crisis that may threaten BRACs reputation or credibility.
b.
Programme communications deals with advocacy and social communication activities that are linked
to policy change, social behaviour and social change. The policy lays down the general guidelines for
management of such activities so that they are effective and achieve their goals as well as being cost
efficient in doing so.
c.
Organisational communications deals with the internal communication process of BRAC both
among various programmes of the organisation, between staff members and between staff and
the organisation. The policy will help achieve better communication organisationally, reduce
miscommunication and grievances and help effective implementation of the BRAC values and
principles.
Users and application of the Communications Policy

Users of this policy is BRAC in Bangladesh, BRAC international and registered international
operations and BRACs enterprises, henceforth would only be referred as BRAC as a single entity.
Any violation of this policy should be brought to the attention of the Senior Director of Strategy,
Communication and Capacity or an authorised spokesperson.
Within each stream of the Communications Policy, there are a set of guidelines that will assist the
interpretation and application of the policy.
A.
Information Communication
Information communication relates to those activities which deal with public disclosure of BRAC
activities, strengthening its image, establishing transparency and enhancing its brand value. Information
communication will be based on the following sections and subsections:

General Guideline for Information Communication

Media Communication
Spokespersons
Transparency
Social Media
Risk Management Communication
Commercial communication and Brand protection
All BRAC related information will be shared with both external and internal audience subject to the
1
principles laid down in the transparency guideline that is developed according to the RTI.
BRAC will communicate on the basis of principles that are based on BRAC values and culture. This
will be applicable to all brand holders including commercial affiliates.
BRAC will develop a pro-active partnership with media to aid its development efforts. BRAC will
2
follow its media guideline for maintaining public relations and implementing its media objectives. A
Central Media Unit/ media coordination cluster will handle media related issues.
All departments will have a designated focal person to operationalise BRACs Communications
Policy and maintain regular contact with the Communication department.
BRAC will designate persons of authority to act as spokesperson who will engage in discussions
about BRAC policy, functions and operations with third parties. All spokesperson will liaise with
senior management/committee to be decided by the Programme Coordination Committee (PCC).
BRAC will utilise social media to promote its image nationally and globally to connect with a wider
audience through efficient distribution of information and BRACs inclusive values.
The aim of the brand identity is to define a powerful and compelling image of BRAC reflecting
its core principles and values. The brand reflects the personality of BRAC and assists in achieving
higher levels of performance for its social and commercial products. A Brand Compliance Unit has
been formed to oversee brand related issues.
The Material Development Unit (of the SPA approved capacity development cluster) will provide
technical support and guidance to ensure quality, effectiveness, cost-efficiency, appropriateness and
accountability of communication materials and interventions of BRAC programmes and enterprises.
This will include technical support to develop ToRs for outsourcing.
B.
Programme communication
Programme communication will have two components: Advocacy and Social Communication.

Advocacy will work to create a favourable policy change environment to facilitate BRAC programme
and organisational objectives. Standardised tools must be used to measure the effectiveness and
achievements of advocacy activities.
Advocacy strategies will be designed and planned jointly by Programme and the Advocacy for Social
Change department.
Social communication will facilitate strategies, tools and practices that focus on social behaviour
changes at all levels. Based on BRACs commitment to collective social change, the platform
for action will be both social (communities, groups, etc.) and geographical (village, Union,
neighbourhoods etc.) collectives.
Advocacy and social communication will utilise existing networks of BRAC and avoid creating new
ones and enhance the capacity of Programmes for service delivery through social communication.
C.
Organisational communication
Development of this stream will facilitate BRAC and its employees in achieving:

An open, pro-active and timely internal information system to ensure that engagement of the
organisation with its employees are coordinated, of high quality, and focused on the needs and
expectations of both.
1
Chapter 1: 1.4,
Chapter 1: 1.2,
Chapter 1: 1.3,
Chapter 1: 1.5,
Annex 5
Enhanced standards and processes for prioritisation and consistency around communication
processes.
An environment which encourages an informed and inspired workforce who understands the
rationale for organisational decisions and objectives. It also appreciates individual contribution to the
fulfilment of objectives, and strengthens a sense of organisational identity, belonging, job satisfaction
and access to organisational resources.
Reduction in bureaucratic obstacles and accelerate organisational development.
Principal objectives to be achieved through this policy are:

Efficiency: There is no standardised guideline for effective communication and process

management in BRAC. The policy document will lay out the main principles that are based on
sound practices and ideas that are to be followed to achieve maximum results in this sector. This
will also spell out the steps to be followed in communication with external media, rules concerning
development of media products and the general principles in protecting BRACs image and
credibility.
It will also describe the role of transparency in managing information according to the RTI Act
2009, designating an official BRAC spokesperson system to represent BRAC to the external world
and other functions that will standardise how BRAC can function more efficiently in this regard,
particularly during emergencies and crises.
Advocacy and social communication activities will be carried out on evidence based methods
and technical principles. Personnel dealing with programme communications will be enabled
through capacity building and training exercises provided by the Capacity Development Cluster.
Communication interventions will be developed, implemented, monitored and evaluated by
standardised principles and techniques.
This policy will also deal with the systems, protocols and rules of intra-office communication so that
official functioning related information is available to all relevant persons and staff can communicate
better with each other and their supervisors.
Cost effectiveness: To ensure quality and effective communication materials production, the policy
will lay down the rules, processes and systems for achieving appropriate plans, strategies and
methods required for achieving programme targets while remaining cost effective.
The organisation deals with the external world at many levels and with standardisation, this can
be more effective. A more organised set of activities means more efficient delivery hence its less
expensive. Introducing assessment of communication activities, monitoring and tracking of actions,
various accountability enhancing methods will increase effectiveness and reduce expenditure.
Standardisation: Uniform rules and procedures that are followed across BRAC on communication
related matters will increase the capacity of the organisation, enable skill development for staff
and ensure a common BRAC response. Having standard rules for emergency and risky situations
will reduce errors and enable staff to be better prepared to meet them. Through this process the
effectiveness of all communication actions and materials will be ensured.
There will also be less chances of communication breakdown if standard rules and procedures are
followed within BRAC as one organisation.
Integration: As a matter of policy, BRAC has moved into integrated functioning as an organisation
in all aspects and this policy will help achieve that goal as far as communication activities are
concerned.
Appropriateness and Accountability: Identification of appropriate channels, methods, approaches,

and systems are critical for effective communication. This policy will help achieve that objective
by establishing standard procedures and guidelines. This will also result in accountability and
responsibility as decisions will have a foundational point of reference in this policy and determining
their appropriateness will have a standardised uniform system. The document will be a tool for
enabling more professional decision making which will also encourage accountability for taking such
decisions.
Future Direction: The communication policy has been designed to meet the challenges of the future
in a uniform, structured and comprehensive manner so that future challenges and opportunities
are met effectively and the organisation is able to function in the same manner wherever it operates
across the world. The policy will be reviewed at the end of the first year and revised, if necessary.
Chapter 1:
Information
Communication
1.1
General guidelines for Information communication
1.1.1 Application
Information will be disclosed to the external audience as per the guidelines described in the chapter
concerning the roles and responsibilities of the Spokesperson and disclosure guidelines.
1.1.2 Introduction
This chapter deals with the rules governing public interaction and public information. Information
communications deals with BRACs relationship with media, special audiences, social media and
other audiences with whom the organisation regularly communicates. It looks at standardising
BRACs relationships with these audiences by developing this policy as a guideline. The aim is to
improve interactions with the outside world and ensure prevention and management of any crisis
that may threaten BRACs reputation or credibility.
1.1.3 Policy Statement
1.1.3(A) General

BRAC will share all information in line with the provisions of the Right o Information (RTI) Act
with the external audience subject to standard right to confidentiality according to the laws
of the land.

BRAC will appoint designated persons to engage with the external audience as per the
Spokespersons and Transparency guideline.
Information that may have negative impact on the operation of BRAC and its affiliates relating
to finance, research or other sectors will be discouraged unless it contravenes the RTI Act.
All of BRACs Press releases will be approved by the Communication department and
issued under the supervision of an authorised spokesperson.
11.3(B) Language and Images

BRAC will use the national language of the country in question as much as possible and if
need be the standard lingua franca which is the English language. BRAC ensures that its
publications and other communication materials depict the diverse nature of its stakeholders
6
in a fair, representative and inclusive manner. [See style guide]
1.2 Media Communication

1.2.1 Introduction
This section sets forth the policies of BRAC with regards to undertaking activities related to media
engagement. The purpose of this chapter is to provide a comprehensive set of principles to govern the
formulation of BRACs public relations and media strategies and the execution of any associated activities.
Adherence to this will provide an efficient framework to facilitate timely dissemination of information which
will benefit BRAC in particular and Bangladesh in general as a public service organisation.
1.2.2 Policy statement
1.2.2(A) Media Relations

There will be a media coordination and review group to look into any crisis case to examine
Annex 6
whether the case has been handled properly or not- if referred. Members will be nominated
by the senior management of BRAC.

BRAC will engage with media as partners in development and not just as supplier of news
and information. BRAC will encourage constructive news publication based on transparency
and willingness to inform. The media sections of Communication and Advocacy for Social
Change departments will work as the central media unit of BRAC in this regard.
BRAC will not deliberately hide any information and will always explain the context,
background and process at work related to the information. To achieve this, BRAC will
facilitate interaction with PR agencies, editors, journalists, photo journalists, feature writers,
and story writers in an organised manner.
BRAC will work to strengthen its network and raise its profile internationally through different
platforms including social media, official website etc. This will contribute to the development
of a trusted relationship with international media.
There will be a communication focal person/ communication specialist in every department

who will provide information to the external audience seeking information relating to BRAC
but subject to relevant guidelines and policies. The person may act as focal point for
stewarding the application of the communication policy and other communication and
advocacy related activities.
The designated focal person will communicate with BRACs Communication department
for guidance regarding engagement with media, reviewing media reporting and send
responses in consultation with authorised spokesperson in the best interest of BRAC and its
clients.
Any conflict of opinion/interest/concern between two or more parties regarding

dissemination of certain information will be resolved through consultation among the media
coordination cluster/unit, relevant spokespersons and senior management.
1.2.2(B) Media Materials

The media coordination cluster/unit at BRAC will review media materials as and when
required and provide advice in general. Some of these materials including investigative issue
based reporting on programmes will be developed in collaboration with media members.
Investigative journalism will be BRACs strategic use of mass media, as a resource for
advancing social or public policy initiatives.

All media materials will undergo BRACs standard process for reviewing communication
materials before they are publicly disseminated.

All media materials will be disseminated using BRACs standard distribution process for
media materials.
1.2.2(C) Media Spokespersons

See Spokesperson section
1.2.2(D) Capacity Development for Engagement with Media and External Audience

All spokespersons and media focal persons will be trained to handle media relations.

All BRAC staff must receive a general orientation on protecting and promoting BRACs
image to the external audience.
BRACs senior management must receive orientation on media relations.
1.2.2(E) Assessment

BRAC will conduct annual assessment of its media engagement activities to strengthen its
relationship with media and to plan effectively.
1.2.2(F) International media/ Journalist visits and correspondence

Profile of a visiting journalist must be checked before accepting any visit request. A general
plan of coverage of topics while visiting should be made by the journalist before approving
the visit.

Upon arrival, BRAC will provide a detailed briefing on the country being visited and explain
BRACs work in that countrys context including the programme(s) to be covered.
1.3 Spokespersons
1.3.1 Introduction

This section deals with BRAC representatives and spokespersons who may communicate
with an external audience on delivering or distributing information on matters related to
BRAC.

A spokesperson is one who is authorised to speak on behalf of BRAC on matters related to

BRACs functioning, staff matters, and brand image. There will be spokespersons at various
levels of BRAC and they shall inform senior management whenever required about issues
that come up for public disclosure. They shall be appointed on recommendation, as per
standard ToR developed by the senior management.

A spokesperson is authorised to make or approve public statements pertaining to matters
relating to BRAC, its operations and employees. To avoid providing inaccurate, incomplete
information to outside sources, all outside inquiries will be referred to an authorised
spokesperson.

BRAC will prepare a list of people who shall act as spokesperson and they will be appointed
in every department, district and sub-district.
The Senior Director of Strategy, Communication and Capacity or anyone designated by

the organisation will be the principal spokesperson of BRAC. Other senior directors and
executive of BRAC will be authorised to speak on behalf of the organisation.
1.4 Transparency
1.4.1 Introduction
This section deals with BRACs belief in peoples right to know and informing them about BRAC. BRACs
transparency guidelines is formulated in light of the RTI Act 2009.
1.4.2 Policy Statement
1.4.2(A) Proactive disclosure of information

BRAC will take necessary steps to publicise all information related to BRACs operational
structure and its organogram, projects and initiatives etc. This includes BRACs publications,
annual reports and audit reports, various guidelines, policies and procedures.

BRAC will use various channel including electronic and social media to communicate with
its audience. Communication department will be responsible for publishing and updating
information on appropriate channels as and when necessary.
Spokespersons for information disclosure will be designated across BRAC and its various
offices including head-office, country offices, regional offices, branch offices and area
offices. District BRAC representatives (DBR) will work as district focal points and as
designated information officers of BRAC. Contact information of these information officers
will be disclosed through BRACs official website and other easily accessible media.
1.4.2(B) Information preservation and updating

All information relevant to the RTI Act 2009 of Bangladesh is archived for minimum of 20
years at BRAC. In order to ensure compliance with the Right to Information Act, BRAC
updates information within earliest possible time which is not likely to exceed 21 days.
1.4.2(C) Rights to reject access to information in following areas:

Information which has direct link under the following categories is deemed confidential and
hence will not be made available to the public complying with the clauses stated in RTI
2009:

Information received from and sent to Third Parties under the expectation of confidentiality.
Information whose disclosure is likely to endanger the security of the country or prejudice
the security or proper conduct of any operation or activity of BRAC.
Information covered by legal privilege.
Inter-office correspondence, including e-mails and draft documents.
Information where disclosure would harm either the financial or reputational interests of
BRAC or those of other parties involved.
Information related to Third Parties, disclosure of which is likely to endanger the Intellectual
Property and incur financial or commercial loss for BRAC.
Information relating to incomplete or undone procurement.
1.5 Social Media

1.5.1 User and Application

Users of this section of Communications Policy are all BRAC employees, stakeholders and
any other individual or entity engaged in social media activities on behalf of BRAC; whether
they are engaged with BRAC directly, through an agency or representative of an agency.
This policy also applies to Fans or Followers associated with BRAC through the social
media networking.

Policies and guidelines set out in this section do not apply to BRAC employees using social
media in their own personal capacities or on their own time.
1.5.2 Introduction
BRAC uses social media tools to reach and expand its growing global audience and stakeholders,
especially the youth, and to facilitate collaboration and constructive engagement. This section establishes
the required steps for responsible use of using social media platform which include (but are not limited to):

Social Networking Sites (Facebook, MySpace, LinkedIn)

Micro-blogging sites (Twitter)
Blogs (including company and personal blogs as well as comments)
Video and Photo Sharing Websites (Flickr, YouTube)
Forums and Discussion Boards (Google Groups, Yahoo! Groups)
Online Encyclopaedias (Wikipedia)

1.5.3(A) General

Users will be responsible for their own opinions, comments or content.

Users will be held personally liable for any commentary deemed to be defamatory; obscene;
proprietary to or owned by others; or libellous to BRAC, its stakeholders or any other person
or entity. For these reasons, users should exercise caution with regard to exaggeration,
colourful language, guesswork, obscenity, materials used in content, conclusions, images
and/or video and derogatory remarks or characterisations.
Users must make it clear that the views expressed are personal, and not those of BRAC.
1.5.4 Codes of conduct

1.5.4(A) BRAC employees

Can use social media to post materials related to BRAC, and to engage audiences in
different ways while complying to the guidelines stated in this policy.

Must never represent BRAC in a false or misleading way. All statements must be true and
not misleading; all claims must be substantiated.
Must never comment on anything related to legal matters, political issues or any parties that
BRAC may be in litigation with.
Must refrain from posting a link to any material that have not been read thoroughly and
carefully.
Must not post material that is unlawful, abusive, defamatory, invasive of anothers privacy, or
obscene to a reasonable person.
Must not cite or refer partners or stakeholders of BRAC without their approval.
Must never identify a stakeholder by name without permission and discuss confidential
details of any stakeholder engagement.
Users are allowed to say that they work for BRAC, use their BRAC designation and discuss
BRAC and their work publicly. However, users social media name/title should not contain
reference to BRAC in any form.
Updates on personal activities must not be done under or in the name of BRAC.
1.5.4(B) External audience

Must post meaningful, respectful comments

Must not post spam or remarks that are off-topic or offensive; BRAC holds the right to
delete/report/ban such comments and users, if posted.
1.5.5 Roles and responsibilities

Senior Director of Strategy, Communication and Capacity, and the relevant staff are jointly
responsible for monitoring compliance with the policies and guidelines in this section. They
are also responsible for overseeing quality of the content and appropriate infrastructure
and resources to communicate BRACs vision, mission and work through social media
platforms.

Social media content coordinators are responsible for content population; discussion
and provision of guidance on appropriate social media usage for BRAC; and continual
formulation of strategies to engage audiences with BRAC.
Webmaster of Communication department is responsible for supporting social media

content coordinators with information technology and information management functions
and responsibilities, while communication focal persons are responsible for providing and
advising on content within the area of their interest and work.
1.6 Risk Management Communication

1.6.1 Introduction
This section sets forth the policies of BRAC regarding how it can respond to a significant disturbance in its
activities which results in extensive news coverage and public scrutiny, and has the potential to cause longterm public relations damage.

All insiders must inform both the senior management and the media coordination cluster/unit
as soon as an existing or potential crisis situation is detected. Any mitigation suggestions
received from the local level where the incident has taken place should also be shared.

The media coordination cluster/unit, administration, relevant management and

spokesperson will jointly consult and determine necessary steps to be undertaken.
In every case, an after-crisis plan will be pursued to ensure that all commitments have been
followed through and examine if anything is left to do which can improve the situation. A
follow up report will be communicated to the media and shared internally.
1.7 Commercial Communication

1.7.1 Introduction
This section deals with communication relating to BRAC enterprises and other profit making parts of the
organisation.

All communications from or relating to BRACs commercial ventures should receive approval
from the Brand Compliance Unit before they are publicly disseminated.

All marketing activities and marketing strategies of BRACs commercial ventures responsible
for advertising should follow the guidelines set forth by the Brand Compliance Unit.
Only an authorised spokesperson should engage in discussions about or relating to BRACs

commercial ventures with Third Parties.
1.8 Brand Management and Advertising

1.8.1 Introduction
This chapter is meant to facilitate development of effective but appropriate advertisement. Advertisements
must not be offensive to public decency.
1.8.2(A) General

The term qualifying advertising will apply to materials related to the promotion, consumer
testing or sale of a product or service including but not limited to packaging, advertising,
promotional materials, newsletters, cross-promotions, demos, trailers, videos, billboards,
and audio-visual materials.

An advertisement must accurately reflect the nature and content of the product it represents
and the rating issued (i.e., an advertisement should not mislead the consumer regarding the
products true character.).
All advertisements must be socially responsible.
No advertisement will contain any content that is likely to cause serious or widespread
offense to the average consumer.
No advertisement will contain any content that is likely to cause any damage to BRACs
image and reputation.
Ads must not insult, attack, harass, bully, threaten, demean or impersonate others.
Ads must not contain hate speech, whether directed at an individual or a group, based
on membership within certain categories. These categories include, but are not limited to,
race, sex, creed, national origin, religious affiliation, marital status, sexual orientation, gender
identity, or language.
Ads must not include content that depicts insensitivity to religious beliefs or mainstream
culture.
Ads must not include content that depicts cultural values which are contrary to BRAC
values.
Ads must not contain sexual content, including nudity, depictions of people in explicit or
suggestive positions, or activities that are overly suggestive or sexually provocative.
Ads must not be shocking, sensational or disrespectful, or portray excessive violence.
1.8.2(B) Branding

The Brand Compliance Unit is responsible for the implementation, administration, and
application of BRACs advertising policies.

Ads must clearly represent product, service, or brand that is being advertised.
Ads will not contain content that exploits political agendas or hot button issues for
commercial use.
Ads must follow BRACs established visual branding guidelines [see brand guideline]
1.8.2(C) Targeting

Ads must always apply appropriate targeting and never use targeting criteria to provoke
users. Ads for regulated goods and services must abide by applicable laws, regulations and
industry codes.

All components of an ad, including any text, images, or other media, must be relevant and
appropriate to the product or service being offered and the audience viewing the ad.
1.8.2(D) Compliance with laws, regulation and industry codes

Advertisers must ensure that their ads comply with all applicable laws, regulations and
guidelines. All claims in ads must be adequately substantiated.

Ads must not contain false, misleading, fraudulent, or deceptive claims or content.
Ads must not contain or promote illegal products or services.
Ads must not include content that infringes upon or violates the rights of any third party,
including copyright, trademark, privacy, publicity, or other personal or proprietary rights.
Ads that are targeted to minors must not promote products or services that are illegal for
use by minors in their jurisdiction, or that are deemed to be unsafe or inappropriate.
Annex 5
Chapter 2:
Programme
Communication
2.1 Advocacy and Social Communication (A&SC)

2.1.1 Introduction
This section sets forth the policies of BRAC regarding how the Advocacy for Social Change department will
assist Programmes in developing their policy and social change plans and in implementing them. The policy
will help facilitate efficient, effective, cost conscious delivery of advocacy and social communication (A&SC)
activities.

Advocacy for Social Change department will assist Programmes to assess strategic and
applicable communication interventions needed to achieve programme goals, and required
materials.

Advocacy for Social Change department will develop systems for tracking, monitoring and
evaluation of all programme communication activities.
BRACs social communication and advocacy intervention will be carried out at three levels,
depending on the need of programmes. Broadly the activities will be implemented at
national, sub-national and grassroots or local level.
National: BRACs national level advocacy will be aimed at creating a favourable policy
change environment for the programmes.
Sub-national: At the sub-national level, interventions will be carried out towards building
relationship with the government and non-government development partners and other allies
for implementation support.
Local/Grassroots level: At the grassroots, BRAC programmes will be the primary role player
in implementing social communication interventions. A&SC tasks will be integrated into the
wider social change communication activities that are part of programme delivery and will
enhance the capacity of the Programmes through training and counselling.
Social communication will involve strategies, tools and practices that focus on behavioural
change of social constructs and groups, mostly at the grassroots. The platform for social
change will be both social (communities, groups, etc.) and geographical (village, Union,
neighbourhoods etc.) collectives.
Advocacy and social communication will utilise existing networks of BRAC and avoid
creating new ones unless no network is available in that particular area or programme
space. Partnering with alternative networks can also be done for delivering advocacy and
social communication products.
Advocacy and social communication will support the primary activities of programme in
developing strategies, methods, tools and products etc. for better delivery of change making
inputs.
All communication materials produced by Programmes or outsourced to other agencies will

be tested and monitored by the Material Development Unit.
2.2 Material Development

2.2.1 Introduction
This section deals with the development and quality assurance of all the communication materials produced
by BRAC, internally or outsourced, to ensure quality, efficiency, cost effectiveness, appropriateness, and
brand compliance.
All communication materials produced by BRAC, internally or outsourced, will follow a standardised process
of material development across the organisation.

The Material Development Unit of BRAC will be responsible for ensuring quality, efficiency,
cost effectiveness, appropriateness of materials developed and will also support brand
compliance.
The Material Development Unit will provide technical support to Programme in developing
the ToR for material development. This ToR will act as a guideline for production of
communication materials.
Pre and post-production of all communication materials will include research and
analysis, field testing and monitoring and evaluation indicators for quality, efficiency, cost
effectiveness, appropriateness, and branding. This will be carried out by the Programmes
with the assistance of the Material Development Unit and the capacity development cluster
(as approved by the SPA for organisational capacity building).
All communication material production will flow from the following stages:

Analysis: Following steps will be completed before any A&SC initiatives are taken.
This includes- material development; development of communication objectives
in alignment with relevant Programme goals and objectives; Log Frame Analysis
linkages; audience choice grid application; plan sheet for activities management
and monitoring; accommodation of tools for usefulness and cost effectiveness of
products and activities.
Strategy: Programmes will set clear and specific objectives and indicators
to ascertain each communication initiatives effectiveness which will be jointly
developed with the support of the capacity development cluster.
Delivery: The strategy documents will reflect the activities to be undertaken to

facilitate programme objectives through A&SC interventions. It will spell out each
activity; Objective Verifiable Indicators (OVI) of that activity; stakeholders and
network for partnership and cooperation; communication materials to be used
from inter personal to national mass media based on research and causal analysis.
All produced materials will be pre-tested on the basis of audience, context and
branding before public release.
Monitoring: Indicators will be developed for monitoring to ensure planned results of

communication initiatives and materials. Monitoring reports will be used to enhance
the quality and effectiveness of interventions and materials.
Evaluation: Ongoing and periodic evaluation will be conducted to assess the

effectiveness of the communication materials based on given indicators to be
designated on prescribed plan sheets for tracking of such activities.
Chapter 3:
Organisational
Communication
3.1 Organisational Communication

3.1.1 Introduction
This section is about engagement and facilitation of understanding and improving transparency and
accountability within BRAC. Guidelines in this section is not intended to set out the way in which specific
human resources issues such as individual employees terms of employment etc. are communicated.
However, it may inform the overall approach to the presentation of such information. This section aims
to facilitate BRAC employees in achieving an open, honest, pro-active and timely approach to internal
communication, standardised processes, and accelerated organisational development.
3.1.2(A) Inter-departmental communication

This will ensure effective flow of information from one department to the rest.

All departments will undertake their respective donor arrangements; so as to enhance

BRACs partnership management strategy.
3.1.2(B) Communication between management and staff

All internal communications must reflect BRACs vision, mission and values, and must be
employee focused.

All internal communication should also comply with the BRAC branding guidelines. Strategy,
Communications and Capacity cluster is responsible for ensuring the proper application of
the branding guideline in internal communications.
3.2 Partnership Management

3.2.1 Introduction
This section sets forth the policies of BRAC with regards to engaging in partnerships with other
organisations/individuals. The purpose of this chapter is to provide a set of guidelines, based on which
partnerships with different organisations will be decided. Adherence to this will provide an efficient
framework to facilitate the partnership management process in BRAC.

All partnership requests received from other organisations/individuals will have to go through
the partnership management focal person at Communications department for assistance
in standardised screening and due diligence process, which would be conducted by the
concerned programmes.

After the initial screening process, the partnership proposition will be reviewed by the
Executive Management Committee (EMC).
Once the partnership proposition is approved by EMC, , an MoU will be signed between
BRAC and the other entity in consultation with the Legal and Compliance department. The
MoU will have clear indicators and exit strategies to phase-out a partnership, if deemed not
fruitful.
Every step of the partnership process will be documented by the concerned programme
and stored in a central data repository for future reference and further decision making.
3.2.3 Partnership screening guidelines

3.2.3(A) Primary screening

What area does the organisation work in? Are the organisations goals and strategic
objectives in alignment with that of BRAC?

Has there been anything in the media that reflects negatively on the organisation (or its
leadership or personnel)? If so, how has the company dealt with the negative publicity?
Apart from its main activities, is the organisation involved in any other activities that may not
be in alignment with BRACs social objectives?
Does the organisation have policies barring harmful child labour or forced labour?
Does the organisation have a non-discrimination policy governing the hiring and promotion
of minorities and women?
Does the organisation have a health and safety action plan for workers?
Does the organisation have a policy for codes of conduct and labour standards?
Is the organisation involved in any activities that would cause a reasonable person to believe
that BRAC, as a result of the partnership with the organisation, is acting inconsistently with
its own policy or of that of the country in which it operates?
In a potential partnership with BRAC, what would be the power dynamics? If skewed in
either direction, how will this be managed?
Based on a casual first glance, does the organisation seem capable of delivering on its end
of the potential partnership agreement?
The screening questions should be customised to the category of partnership. As an

example, the following section provides potential screening questions for Implementation
Partners. Some questions may be common across different categories of partnerships
though certain types of partnership may require more specific screening questions.
3.2.3(B) Implementation partner screening questions

Capacity Assessment

Is a partnership required to achieve the objectives? Could BRAC feasibly develop its own
capabilities in house instead of partnering with an outside organisation to achieve the
intended objectives?

Does BRAC have any existing partners or partnerships, throughout its various programs,
that could potentially be leveraged to achieve the objectives? If so, what added value would
the new partner organisation add?
In a partnership with BRAC, what resources (e.g. funds, infrastructure, personnel, products,
expertise, relationships, etc.) would the partner organisation commit? What resources would
BRAC is expected to commit?
Are these commitments feasible? Are the partner organisation and/or BRAC able to deliver
their resources at the required levels? If not, what additional resources are required? How will
they be procured?
Financial Evaluation

Does the organisation publish annual reports with audited financial statements? If not, is the
organisation willing to provide audited financial statements for at least the last three years?

If the organisation is seeking funds from BRAC, is it willing to submit to further financial
evaluation?
If the partner organisation is contributing a product or service, what is would be the

ultimate cost of providing the product or service to the target population? Does this include
consideration of taxes and tariffs?
Monitoring and Evaluation

What are the objectives of the partnership, in specific and measurable terms?

How will the progress towards the objective of the partnership be monitored and evaluated?
Does the organisation collect and evaluate adequate and timely information regarding the
impact/outcomes of their activities?
Does the organisation set targets for improved programmatic impact/outcomes and regularly
monitor progress towards those targets? If so, through what systems and how effectively?
What reports/documents can the organisation provide to validate its monitoring and
evaluation practices?
Does the organisation collect and evaluate adequate and timely information regarding the
environmental, health, and safety impacts of their activities? Are targets also set for improved
performance related to environmental, health and safety of their activities?
In a potential partnership with BRAC, what would be the power dynamics? If skewed in
either direction, how will this be managed?
Implementation

What factors in the pilot project will contribute to the likelihood of successful scale-up?

How will communication throughout the project be coordinated?
What documentation will be maintained to capture knowledge and lessons learned

throughout the project?
How will the progress on the project be communicated to the members of the local/national/
international community?
What risks (organisational, reputational, financial, operational, political, etc.) are expected
during implementation and how can they be mitigated?
Annex
Annex 1: Standard Operating Procedure (SOP) proposed for Crisis Management/Risk Minimisation:

Problem analysis
Designate chain of command (notify immediate supervisor)
Identify activities (criminal activities)
Activate Emergency Committee (members)
Communicate with each other within 1 hour
Follow the Emergency Response Guideline (ERG) as described in the Risk Management
Communications and Media communication section
Emergency Committee must brief Chairperson, ED and senior management within 24 hours
Response categories
Incident immediate area:

Families

Friends/neighbours/community

Local leaders

Local media
Stakeholders:

Programme counterparts

DC/Police etc.

Media
National:

Media
Annex 2: Internal Communication

Head office and Field office:

Circulars, memos and other official statements should comply with BRAC values

Should have language and style checked by the Communications department for proper
representation
Internet and Intranet:

Send current events to Communications for uploading; will be uploaded within 24 hours after
receiving

Disseminate knowledge through proper channels

Archive information and products for future sharing
Annex 3: Material Development Process
Sc
ree
n
Co ing a
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tsh nd
ip
Identif
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On
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Annex 4: Partnership Lifecycle
t
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se
a
Ph
Annex 5: Brand Guideline:

The aim of our brand identity is to define a more powerful, compelling and different way of talking about
BRAC.
To focus on what the brand stands for and communicate what we do and say to our target audiences in a
way that helps people recognise that BRAC is different and effective, relevant and appealing.
Our Identity
Organisational Descriptor
Everyone has the right to realise their own potential. This requires building confidence and self-reliance in
every individual.
Those in poverty need our support to make this possible.
Our Vision
A world free from all forms of exploitation and discrimination where everyone has the opportunity to realise
their potential.
Our Positioning
Changing lives - Realising Potential
BRAC achieves large scale, rapid change by working with individuals, families, communities and institutions
to overcome poverty. Our approach is comprehensive - with financial services, capacity building and
livelihood development as well as health, education and social justice - enabling people to realise their
potential.
Through continuous innovation to introduce more cost effective solutions and adopting them for greater
effectiveness, we scale up for immediate and lasting change. We are pioneering a new kind of organisation,
which integrates development programmes with social enterprises and enables BRAC and individuals to
become self-reliant. While using our southern based knowledge and expertise, we are constantly learning
from people, communities and countries where we work.
Our Values
The behaviours and decision making factors that make BRAC different and special:

Innovation
Integrity
Inclusiveness
Effectiveness
Our Personality
Our values shape our personality traits and our brand personality is how we express our values through our
behaviour, actions and words. Our personality is:

Visionary
Engaging
Fair
Resourceful
Courageous
Brand Essence
Our Brand Essence is the summation of what the brand does above and beyond the everyday activities of
the organisation.
It becomes the platform, a focus that brings the personality alive - through actions and communications.
It is not a strap line or a single communication but a starting point from which the messages and look and
feel of the brand should build from and build to.
Realising potential
Basic Elements
Our brand is made up of a number of elements that, when combined, create a powerful brand identity.
Certain elements are fixed across all communications, these are; logotype, colours and typefaces.
Being an international organisation with presence across many countries and cultures, it is important that
the local flavour is not lost whilst being consistent and adhering to the brand guidelines.
Symbol and Logotype
Our logotype must endorse all the communications we create.
It is strong, direct and robust.
On no account must the logotype ever be redrawn or modified, nor translated.
Colours
Primary Colour
Our core colour is magenta and this should continue to be used. The chosen magenta is at 100%.
Pantone
Magenta
Secondary Colours
As part of our colour palette we have a series of colours that can be used to support the primary colour.
Pantone
7405C
Pantone
137C
Pantone
381C
Pantone
2593C
Pantone
298C
Pantone
Cool Gray
3298C
Pantone
235C
Pantone
Cool Gray
11C
Typefaces
Primary Typeface
The BRAC primary typeface is Helvetica Neue. This provides a family of fonts which are available in a
number of weights that allow versatility across a wide range of designed and printed applications. Helvetica
Neue is one of the most widely available typefaces, meeting all requirements for legibility and accessibility
across the world. It conforms to the highest DDA standards as set by European Union disability legislation.
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 (.,:;!@$%&*?)

Helvetica Neue (OTF) 45 Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

(.,:;!@$%&*?)
Helvetica Neue (OTF) 65 Medium
Default Typeface
If Helvetica Neue is not available, a default typeface, Arial, is recommended for use on internally produced
documents, e.g. Word templates, PowerPoint, email and the body of letters and memos.
Aa

Arial Regular

Arial Bold
Web Typeface
Arial is the type for use on websites. It is very similar to Helvetica Neue, but more commonly used online.
For composing documents, the preferred English font is ARIAL and for Bengali the preferred font is
SutonnyMJ
Aa

Arial Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

(.,:;!@$%&*?)
Arial Bold
Tone of Voice
This is in line with the values, vision, mission and personality of BRAC and the BRAC brand identity.
This also ensures consistency in style and language for all communications. Brand consistency includes
language and how we say things as well as the look and feel. This consistency reassures and sends a
message of integrity and commitment as an organisation, whilst consolidating BRAC is brand identity to the
world.
Powerful
To reflect our personality and the new BRAC brand. Our voice should be evocative when telling stories or
providing descriptions. We want the world to realise the impact and effectiveness of our work and strength
of our commitment.
Inspiring
We want our story, the story of BRAC, and most of all the stories of our programme members, to captivate
people. The essence of our brand is about helping people in realising potential and our communications
should similarly motivate and inspire readers.
Engaging
This is a part of the BRAC personality and whilst our brand may speak for itself we want the world to truly
understand the nature of our work. We should be clear and avoid using corporate language or complicated
descriptions.
Respectful
Inclusiveness is at the heart of BRACs values, not only in how we reach our programme members and
our work, but in how we communicate and reach our international audience. We should be conscious of
upholding the integrity of BRAC, the work we do and the changes we are striving for. We will ensure our
communications are honest and accessible to all.
Annex 6: Style Guide

A
Abbreviations & Acronyms
Use:

All capitals if an abbreviation is pronounced as individual letters: BBC, VAT, etc

If it is an acronym (pronounced as a word) spell out with initial capital, eg Nasa, Nato, unless
it can be considered to have entered the language as an everyday word, such as laser and,
more recently, pin number and sim card.

However, we will still write BRAC, not Brac.

If an abbreviation or acronym is to be used more than once in a piece, put it in brackets at
first mention, eg the Community Empowerment Programme (CEP)/ Alive and Thrive

Alternatively, use the abbreviation with a brief description, eg the development organisation
BRAC.

If an organisation is mentioned only once, it is not necessary to give its abbreviation or
acronym.
Avoid using:

Full points in abbreviations

Spaces between initials, including those in proper names

For example - US, mph, eg, 4am, lbw, M&S, No 10, GM Alam, WH Smith, etc.

Adverbs

Use hyphens with short and common adverbs, eg ill-prepared report, hard-bitten hack

Do not use hyphens after adverbs ending in -ly, eg a hotly disputed penalty, a constantly
evolving newspaper, genetically modified food, etc
Ages

Sir Fazle Abed, 75 (not aged 75)

Little Amin, four

Female under 18 Girl; Male under 18 Boy
Apostrophes

Used to indicate a missing letter or letters (cant, wed) or a possessive (Davids book).

Consider these four phrases, each of which means something different:
The possessive in words and names ending in S: eg - Aniss, Jamess.

Use the plural apostrophe where it helps: Waters, Hedges rather than Waterss, Hedgess.
Plural nouns that do not end in S take an apostrophe and S in the possessive: childrens
games, old folks home, peoples republic, etc.
Phrases such as butchers knife, collectors item, cows milk, goats cheese, pigs blood,
hangmans noose, writers cramp, etc are treated as singular.
Use apostrophes in phrases such as two days time, 12 years imprisonment and six weeks
holiday, where the time period (two days) modifies a noun (time), but not in nine months
pregnant or three weeks old, where the time period is adverbial
o
o
o
o
My sisters friends books (refers to one sister and her friend).

My sisters friends books (one sister with lots of friends).
My sisters friends books (more than one sister, and their friend).
My sisters friends books (more than one sister, and their friends).
B
Brackets
Round brackets:

Use parentheses (round brackets) to clarify, to place an afterthought, or to add a personal
comment. eg, Steve Case (AOLs former CEO) resigned from the Time-Warner board of
directors in 2005.

If the brackets surround an entire sentence then the full stop at the end of the sentence
stays within the brackets. eg, (This is the procedure you should follow.)

If the brackets only surround part of the sentence, the full stop goes outside. eg, This is the
procedure you should follow (under normal circumstances).
Square brackets:

Square brackets are used in direct quotes when an interpolation [a note from the writer, not
uttered by the speaker] is added to provide essential information.

Use them to signify an editors note in a regular piece of writing. You can also use brackets
to clarify or to revise a direct quote so that it appeals to your own writing.
C
Capitals
As with any aspect of style, it is impossible to be wholly consistent there are almost always exceptions, so
if you are unsure check for an individual entry in this guide. But here are the main principles:

Jobs - all lower case, eg prime minister, US secretary of state, chief wheep, editor of the
Guardian.
Titles - cap up titles, but not job description, eg President Barack Obama (but the US
president, Barack Obama, and Obama on subsequent mention); the Duke of Westminster
(the duke at second mention); Pope Benedict XVI but the pope.
Government/ departments of state - initial caps, eg Home Ministry, Foreign Ministry,
Ministry of Defence (MoD on second mention).
Other countries lower case, eg US state department, Russian foreign ministry
Acts of parliament - initial caps (but bills lower case), eg Official Secrets Act, Criminal
Justice Act 1992
Parliamentary committees, reports and inquiries (?) - all lower case, eg trade and
industry select committee, Lawrence report, royal commission on electoral reform
Artistic and cultural - initial caps for names of institutions, etc, eg Drik Gallery, Chayanot,
British Museum, etc
Universities and colleges of further and higher education - caps for institution, lower
case for departments, eg Independent University, Bangladesh department of media and
communication, Sheffield University department of medieval and modern history, etc
Geographical features, bridges lower case, eg river Surma, river Thames, Jamuna
bridge, Sydney harbour, Laboni beach (but Mount Everest)
Collective Nouns
Nouns such as committee, family, government, jury, take a singular verb or pronoun when thought of as a
single unit, but a plural verb or pronoun when thought of as a collection of individuals, eg:

The committee gave its unanimous approval to the plans; the committee enjoyed biscuits
with their tea
The family can trace its history back to the middle ages; The family were sitting down,
scratching their heads
Colons and semi-colons

Use a semicolon to separate two related but independent clauses. Note that, if the two
clauses are very wordy or complex, it is better to use a period (full stop) instead.

eg, People continue to worry about the future; our failure to conserve resources has put the
world at risk.

Use the colon to introduce a list. Be careful not to use a colon when denoting a regular
series. Usually, the word following suggests the use of a colon. Use only after a full sentence
which ends in a noun.

o
The professor has given me three options: to retake the exam, to accept the extra

credit assignment, or to fail the class.

o
INCORRECT - The Easter basket contained: Easter eggs, chocolate rabbits, and
other candy.
Commas

Indicate a break or pause within a sentence with the comma, eg, the chairperson, Sir Fazle
Abed, is a man of great vision.

Use the comma when denoting a series. This is a set of three or more list items within
a sentence. Many writers omit the last comma as and is also a connective (The basket
contained apples, bananas and oranges.).

Use a comma when referring to a city and state. It is also necessary to use a comma to
separate the city and state from the rest of the sentence.
Examples:

I am originally from Tokyo, Japan.

Dhaka, Bangladesh, is one of the busiest cities in Asia.
Contractions
Do not overuse contractions such as arent, cant, couldnt, hasnt, dont, Im, its, theres and whats (even
the horrific thereve has appeared in the paper); while they might make a piece more colloquial or easier to
read, they can be an irritant and a distraction, and make a serious article sound frivolous.
Conversions
Give metric measures and convert on first mention only to imperial in brackets (exceptions: miles and pints);
if a rough figure is given in metric, do not convert it into an exact figure in imperial, and vice versa, eg if
someone says the towns are about 50km apart, convert to 30 miles, not 31.07 miles; the same goes for
rough amounts of currencies, though dont round up taka 3.6bn to taka 4bn. Also, convert to millions from
lakhs and/or kotis (1m = 10 lakhs)
Currencies

When the whole word is used, write it in lower case: taka, euro, pound, sterling, etc

Abbreviate dollars like this: $50 (US dollars); A$50 (Australian dollars); HK$50 (Hong Kong
dollars); what about figures less than 10?

Abbreviate taka like this: BDT 50 (Bangladeshi taka)
D
Dashes
The dash ( -- or ) should be used when making a brief interruption within a statement, a sudden change
of thought, an additional comment, or a dramatic qualification. It can also be used to add a parenthetical
statement, such as for further clarification, but should still be relevant to the sentence. Otherwise, use
parentheses. Keep in mind that the rest of the sentence should still flow naturally. Try to remove the
statement within the dash from the sentence; if the sentence appears disjointed or does not make
sense, then you may need to revise. There should be spaces before and after the dash in British English.
Examples:
An introductory clause is a brief phrase that comes yes, you guessed it at the
beginning of a sentence.
This is the end of our sentence or so we thought.
Dates

31st December 2011 (UK)

December 31, 2011 (US)
Any one of the above date formats may be used based on the diverse contexts of different countries.
Also, USE the following rules while putting a comma:

Putting a comma after city and state, eg show me the Sundarban, Khulna, map

Putting a comma after city and country, eg He got plastered in Paris, France, and broiled in
London, England, last week
Putting a comma after a month-day-year date, eg she left the bank in Paris on July 1, 2008, for a job in
Teller, Alaska
21st century; fourth century BC; AD 2006 but 1000 BC; AD goes before the date (AD 64), BC goes after
(300 BC); both go after the century, eg second century AD, fourth century BC
Decades - use figures if you abbreviate: roaring 20s, swinging 60s, etc. Moreover, use mid-90s, mid-60s,
etc
E
eg
no full point
F
Figures
Spell out from one to nine; integers from 10 to 999,999; thereafter 1m, 3.2bn (except for people and
animals, eg 2 million viewers, 8 billion cattle)
Foreign Names
The French (or French origin) le or de, the Italian di and the Dutch van are all lower case when the name
is full out: eg Graeme le Saux, Roberto di Matteo, Pierre van Hooijdonk; but Le Saux, Di Matteo, Van
Hooijdonk when written without forenames
Foreign Words & Phrases

Italicise the words and phrases which have no direct meaning in English.

Use accents on French, German, Spanish, and Irish Gaelic words.

But remember Orwell: do not use a foreign word where a suitable English equivalent exists
G
Gender
Our use of language should reflect not only changes in society but our values. Phrases such as career
girl or career woman, for example, are outdated and patronising (there is no male equivalent): never use
them. Businessmen (use business persons), housewives (use stay-at-home moms/wives), male nurse (just
use nurse!), woman pilot (just use pilot!), woman/lady doctor (just use doctor!) similarly reinforce outdated
stereotypes.
Actor and comedian cover men and women; avoid using actress, comedienne (but waiter and waitress are
acceptable at least for the moment). Use firefighter, not fireman.
Use humankind or humanity rather than mankind, a word that alienates half the population from their own
history.
Never say his to cover men and women: use his or her, or a different construction; in sentences such as
a teacher who beats his/her pupils is not fit to do the job, there is usually a way round the problem in
this case, teachers who beat their pupils
Geography

Distinct areas are capped up: Banani, North Dhaka, South Dhaka, West Country, etc

Areas defined by compass points are lower case: the north, the south-east, the south-west,
etc
H
Half

No hyphen when used adverbially: you look half dead; it was half oil, half water.

Put hyphens when used adjectivally: a half-eaten sandwich, he got it half-price. No hyphen
in halfway and halfwit though
Headlines

Please do not write more than 5/6 words in a headline. Use active verbs where possible,
particularly in news headlines: Editors publish new style guidelines is much better than
New style guidelines published. Avoid tabloidese such as bid, brand, dub, and slam, and
broadsheet cliches such as insist, signal, and target.

Take care over ambuiguity: Landmine claims dog UK arms firm, which appeared in the
paper, contains so many ambiguous words that you have to read it several times to work out
what it means.

Also to be avoided are quotation marks, unless essential to signify a quote or for legal
reasons. And resist the temptation to replace and with a comma: Blair and Brown agree
euro deal not Blair, Brown agree euro deal. Be careful when making references to popular
culture. You want to be known for clever, original and witty headlines
Honorifics

On news and comment pages: Tony Blair or Sir Fazle Hasan Abed at first mention,
thereafter Mr Blair, Sir Fazle, etc.

Use surnames only after first mention for sports persons; for actors, authors, artists,
musicians, etc; for journalists (but not for editors and television and radio executives); for
those convicted of criminal offences; and for the dead (though use sensitivity: they are not
stripped of their honorifics immediately we would usually use them until after the funeral).

Use Dr at second mention for medical and scientific doctors, not, for example, a politician
who happens to have a PhD in history.

In other sections: surnames are acceptable after first mention, but again use your judgment:
for parents of a child who has drowned, say, surnames only may be inappropriate
Hospitals

Cap the place name, eg Derby district general hospital, Great Ormond Street childrens
hospital, Royal London hospital; but London Clinic

As well as Dhaka medical college hospital, but Labaid Cardiac Hospital
Hyphens

Do use hyphens where not using one would be ambiguous, eg to distinguish black-cab
drivers come under attack from black cab-drivers come under attack.

Do not use after adverbs ending in -ly, eg politically naive, wholly owned, but hyphens
are needed with short and common adverbs, eg ill-prepared report, hard-bitten hack,
much-needed grammar lesson, well-established principle of style (note though that in the
construction the principle of style is well established there is no need to hyphenate).

Finally, do use hyphens to form compound adjectives, eg two-tonne vessel, three-year deal,
19th-century artist
Examples:

Bank holiday not bank-holiday, banknote not bank-note, Barcode not bar code or bar-code

Yet the words byelection, bylaw, bypass, bystander are going to be used as single words.

In case of cooperate, cooperation, cooperative, use no hyphen, but the store is the Co-op

Also while writing daylong, use hyphens in month-long and year-long

Father of two, not father-of-two

Misuse, misused (use no hyphen)

Multicultural, multimedia, multimillion but multi-ethnic

Use re- (with hyphen) when followed by the vowels e or u (not pronounced as yu): eg reentry, re-examine, reurge

Use re (no hyphen) when followed by the vowels a, i, o or u (pronounced as yu), or any
consonant: eg rearm, rearrange, reassemble, reiterate, reorder, reuse, rebuild, reconsider

Re-read; or where confusion with another word would arise: Re-cover/recover, re-form/
reform, re-creation/recreation, re-sign/resign, Vice-chairman, vice-president
I
Icon/Iconic
A person or thing regarded as a representative symbol of something. eg the cartoon Meena as an icon of
raising awareness and behavioural change activities in our rural geo-space
ie
No full points
Initials
No spaces or points, whether businesses or individuals, eg WH Smith, AKM Rumi
Introducing People

Never use the following construction to introduce a speaker or a subject: School standards
minister David Miliband said

Instead, use the definite article and commas to separate the job from the name, like this:
The school standards minister, David Miliband, said (there is only one person with this
specific post).

Commas are not used if the description is more general and could apply to more than
one person, like this: The education minister David Miliband said (there are several
education ministers); or like this: The former school standards minister Estelle Morris said
(there have been several).

Another example: Jonathan Glancey, the Guardians architecture critic, gave his verdict
is correct; The architecture critic Jonathan Glancey gave his verdict is fine as well.
-ise
Not -ize at the end of word, eg maximise, synthesise (exception: capsize)
Italics
Use roman for titles of books, films etc; the only exception is the Review, which by special dispensation is
allowed to ignore the generally sound advice of George Bernard Shaw:
1 I was reading The Merchant of Venice.
The man who cannot see that No 1 is the best looking, as well as the sufficient and sensible form, should
print or write nothing but advertisements for lost dogs or ironmongers catalogues: literature is not for him to
meddle with.
J
Job Titles

Are all lower case, editor of the Daily Star, governor of the Bangladesh Bank, prime minister,
etc

(Include: designations with initial caps)
Junior
Abbreviate to Jr not Jun or Jnr, eg Sammy Davis Jr
K
Kilogram/s, kilojoule/s, kilometre/s, kilowatt/s
Abbreviate as kg, km, but kW, kJ
L
Legal terms

In camera is now known as in secret and in chambers in private

A writ is a claim form and a plaintiff a claimaint

Leave to appeal is permission to appeal (include a box)
M
Mental health

Take care while using language about mental health issues. In addition to such clearly
offensive and unacceptable expressions as loony, maniac, nutter, psycho and schizo, terms
to avoid because they stereotype and stigmatise include victim of, suffering from, and
afflicted by; a person with is clear, accurate and preferable to a person suffering from.

Avoid using schizophrenic to mean in two minds. Avoid writing the mentally ill say
mentally ill people, mental health patients or people with mental health problems

It is better to write a person with learning difficulties, or, a person with special needs, or, a
person with special abilities rather than pointing out the disabilities.
Metric system

Use the metric system for weights and measures.

Small units should be converted when precision is required: 44mm (1.7in) of rain fell in two
hours. Tons and tonnes (metric) are also close enough for most purposes to do without
conversion; again use tonnes.

[1 tonne = 1000 kg.

1 ton = 2240 pounds (exactly 1016.0469088 kilograms).]

Body weights and heights should always be converted in brackets: metres to feet and
inches, kilograms may be kept as it is. Geographical heights and depths, of people,
buildings, monuments, etc, should be converted, metres to feet. In square measurement,
land is given in sq metres, hectares and sq km, with sq yards, acres or sq miles in brackets
where there is space to provide a conversion. The floor areas of buildings are conventionally
expressed in sq metres (or sq ft). Take great care in conversions of square and cubic
measures
Mrs, Miss and Ms

We use whichever the woman in question prefers: with most women in public life (Mrs May, Miss Foster is
well known; if you dont know, try to find out; if that proves impossible, use Ms.
N
Names
When writing about prominent figures, state just their name at first mention, and their title at the subsequent
ones. eg Gordon Brown said last night (first mention); the chancellor said (subsequent mentions).
Where it is thought necessary to explain who someone is, write Zia Hashan, BRACs Media manager, said
or BRACs Media manager, Zia Hashan, said. In such cases the commas around the name indicate there
is only one person in the position, so write the Democrat leader, Nancy Pelosi, said (only one person in
the job), but the former Prime Minister Tony Blair said (there have been many)
Back to the content
Numbers

Spell out from one to nine; integers from 10 to 999,999; thereafter use m or bn for sums of
money, quantities or inanimate objects in copy, eg taka 10m, 30bn doses of vaccine; but
million or billion for people or animals, eg 1 million people, 3 billion rabbits, etc; in headlines
use m or bn.

Billion- One thousand million, not one million million: in copy use billion for sums of money,
quantities or inanimate objects: BDT 10 billion, one billion litres of water; otherwise, six billion
people, etc

Million- in copy use million for sums of money, units or inanimate objects: BDT 10 million, 45
million tonnes of coal, 30 million doses of vaccine, one million people, 23 million rabbits
Numeracy
Here is an easy three-point guide to sidestepping common mythematics traps:
1.
2.
3.
Be careful in conversions; dont muddle metric and imperial, or linear, square and cubic
measures. Square miles and miles square are constantly confused: an area 10 miles square
is 10 miles by 10 miles, which equals 100 square miles.
Be extremely wary of (or dont bother) converting changes in temperature; you run the risk
of confusing absolute and relative temperatures, eg while a temperature of 2C is about the
same as 36F, a temperature change of 2C corresponds to a change of about 4F.
When calculating percentages, beware the rose by/fell by X% construction: an increase
from 3% to 5% is a 2 percentage point increase or a 2-point increase, not a 2% increase
O
Oxford comma
A comma before the final and in lists:

Straightforward ones (he ate ham, eggs and chips) do not need one
But sometimes it can help the reader (he ate cereal, kippers, bacon, eggs, toast and
marmalade, and tea)
P
Percentages
Per cent - % in headlines, charts and figures and per cent in copy
Percentage rises - probably our most common lapse into mythematics: an increase from 3% to 5% is a
2 percentage point increase or a 2-point increase, not a 2% increase; any sentence saying such and such
rose or fell by X% should be considered and checked carefully
Police
Police forces For example, Dhaka Metropolitan Police (write DMP at second mention). Similarly,
Chittagong Metropolitan Police (CMP), Sylhet Metropolitan Police (CMP), etc
police ranks - PC on all references to police constable, other ranks full out and initial cap at first reference;
thereafter abbreviation plus surname: Sgt Haque, DC, Insp, Ch Insp, Det Supt, Ch Supt, Cmdr, etc (or just
Mr, Ms or Mrs)
Politics
Political parties lower case for the word party; abbreviate if necessary (for example in parliamentary
reporting) as Lib Dem (two words), SNP (Scottish National party, not Scottish Nationalist party)
However, in the context of Bangladesh, write upper cases for the word party, eg LDP (Liberal Democratic
Party).
Q
Quotation marks

Use double quotes at the start and end of a quoted section, with single quotes for quoted
words within that section. Place full points and commas inside the quotes for a complete
quoted sentence; otherwise the point comes outside: Mary said, Your style guide needs
updating, and I said, I agree. But: Mary said updating the guide was a difficult and timeconsuming task.

When beginning a quote with a sentence fragment that is followed by a full sentence,
punctuate according to the final part of the quote, eg the minister called the allegations
blatant lies. But in a position such as mine, it is only to be expected.

Headlines, captions and display quotes all take single quote marks. For parentheses in direct
quotes, use square brackets.
Quotes

Take care with direct speech: readers should be confident that words appearing in quotation
marks accurately represent the actual words uttered by the speaker, though ums and
ahems can be removed and bad grammar improved. If you arent sure of the exact wording,
use indirect speech.

Where a lot of material has been left out, start off a new quote with He added: , or
signify this with an ellipsis. Take particular care when extracting from printed material, for
example a ministers resignation letter. And introduce the speaker from the beginning, or
after the first sentence: it is confusing and frustrating to read several sentences or even
paragraphs of a quote before finding out who is saying it. Copying quotes out of other
newspapers without any form of attribution is simply unprofessional, never mind legally risky.
If, where there are no libel issues, youre going to repeat quotes, then always say where they
came from. It wont be much help in a legal action, but at least the reader can evaluate the
reliability of the source.

If were taking quotes off the radio or television it is our general policy to include an
attribution. If the quote comes from an exclusive interview on a radio or TV programme (eg,
Channel I, NTV, ATN News) we should always include an attribution
R
Racial terminology

Avoid using the term ethnic minority, as it is quiet offensive towards the addressed people. It
is better to write indigenous groups rather than writing tribal people while referring to the
indigenous population such as the Chakmas, Marmas, Garos, Santhals, etc.

The words black and Asian should not be used as nouns, but adjectives: black people
rather than blacks, an Asian woman rather than an Asian, etc.

It is better to write African-Caribbean rather than Afro-Caribbean.
Reported speech

When a comment in the present tense is reported, use past tense: She said: I like
chocolate (present tense) becomes in reported speech she said she liked chocolate (not
she said she likes chocolate).

When a comment in the past tense is reported, use had (past perfect tense): She said: I
ate too much chocolate (past tense) becomes in reported speech she said she had eaten
too much chocolate (not she said she ate too much chocolate).

Once it has been established who is speaking, there is no need to keep attributing, so long
as you stick to the past tense: Amina said she would vote X. There was no alternative. It
was the only truly progressive party, etc
Referring to Special Needs

Use positive language about people with special needs, avoiding outdated terms that
stereotype or stigmatise.

Terms to avoid, with acceptable alternatives in brackets, include victim of, crippled by,
suffering from, afflicted by (prefer person who has, person with); wheelchair-bound, in a
wheelchair (uses a wheelchair); invalid (disabled person); mentally handicapped, backward,
retarded, slow (person with learning difficulties); the disabled, the handicapped, the blind,
the deaf (disabled people, blind people, deaf people); deaf and dumb (use deaf and speech
impaired, hearing and speech-impaired)
S
Scientific measurements

m in scientific terms stands for milli (1mW is 1,000th of a watt), while M denotes mega
(1MW is a million watts); in such circumstances it is wise not to bung in another m when
you mean million, so write out, for example, 10million C.

amps A, volts V, watts W, megawatts MW, milliwatts mW, joules J, kilojoules kJ
Scientific names
No need to italicise E coli (Escherichia coli) etc. The first name (the genus) is capped, the second (the
species) is lower case eg Quercus robur (oak tree)
Scientific terms
Some silly cliches you might wish to avoid: you would find it difficult to hesitate for a nanosecond (the
shortest measurable human hesitation is probably about 250 million nanoseconds, or a quarter of a
second); astronomical sums when talking about large sums of money is rather dated (the national debt
surpassed the standard astronomical unit of 93 million [miles] 100 years ago)
Sources

Use anonymous sources sparingly except in exceptional circumstances avoid
anonymous pejorative quotes.

Avoid misrepresenting the nature and number of sources, and give readers some clue as to
the authority with which they speak. Never, ever, betray a source.
Span of years
1995-99; but between 1995 and 1999, not between 1995-99
T
Telephone numbers
hyphenate after three or four-figure area codes, but not five-figure area codes: 020-7278 2332, 0161-832
7200; 0189-2 456789, 0122-7 123456; treat mobile phone numbers as having five-figure area codes: 07911
654321
Temperatures
thus: 30C (85F) ie celsius, with fahrenheit in brackets on first mention; but be extremely wary (or
dont bother) converting temperature changes, eg an average temperature change of 2C was wrongly
converted to 36F in an article about a heat wave (although a temperature of 2C is about the same as 36F, a
temperature change of 2C corresponds to a change of about 4F)
The
Leaving the out often reads like jargon: say the conference agreed to do something, not conference
agreed; the government has to do, not government has to lower case for newspapers (the Daily
Star), magazines (the Star), bands (the Beatles, the Black Eyed Peas), sports grounds (the Sher-e-Bangla
Stadium); use upper case for books (The Lord of the Rings), films (The Matrix), poems (The Waste Land),
television shows (The FRIENDS), and place names (The Hague)
Trademarks
(TM) Take care: use a generic alternative unless there is a very good reason not to, eg softdrink, not coke
(unless it really is Cocacola, in which case it takes a cap B); say photocopy rather than Xerox, etc
Third world
Lower case, we should always use developing countries rather than using third world terminologies
Times
Do not include space/full stop and use lower case, eg 1am, 6.30pm, etc; 10 oclock last night but 10pm
yesterday; half past two, a quarter to three, etc; for 24-hour clock, 00.47, 23.59. Min- use as the contraction
of minute/minutes, no full point
Titles & References
Book titles (in write-ups and/or blog posts):

Are not italicised, except in the newspapers Review section, eg

Put lower case letter for a, an, and, of, on, the (unless they are the first word of the title): A
Tale of Two Cities, The Pride and the Passion, etc
For example:



3 I was reading The Merchant of Venice. Here the first one is correct.

Do not italicise or put in quotes titles of books, films, TV programmes, paintings, songs,
albums or anything else.

Words in titles take initial caps except for a, and, for, from, in, of, the, to (except in initial
position): A Tale of Two Cities, Happy End of the World, Shakespeare in Love, The God of
Small Things, War and Peace, Who Wants to Be a Millionaire?, etc. Exception: the Review.

Referencing Journal titles and/or Newspaper titles:

o
Use any citations, eg APA, MLA, or Chicago Manual as necessary

o
The Guardian, the New York Times, etc, avoid writing the Guardian newspaper.

Also, Prothom Alo, the Daily Star, etc, avoid writing the Daily Star newspaper
U
Universities
Cap up, eg Sheffield University, Johns Hopkins University, Free University of Berlin
Also, Dhaka University, Bangladesh University of Engineering and Technology (or BUET), etc
V
v
(Roman) for versus, not vs: England v Australia
VAT
Value added tax; no need to spell it out; all caps
W
Weight
In kilograms with imperial conversion, eg 65kg (10st 2lb)
Y
Year
Say 2004, not the year 2004; for a span of years use hyphen, thus: 2004-05 not 2004/5
Annex 7: List of Programme Communication Materials
Sl.
Programme
Time
1.
Brochure up to 5 panels
3 to 4 weeks
2.
Leaflet Single side
4 to 6 days
3.
Leaflet both side
6 to 8 days
4.
Booklet (16 to 24 pages)
8 to 12 days
5.
Layout per format (1/8)
3 to 4 days
6.
Layout per format (1/16)
4 to 6 days
7.
Poster
6 to 8 days
8.
Flip chart up to 12 slides (illustration)
4 to 6 weeks
9.
Flip chart up to 12 slides (photo)
3 to 4 weeks
10.
Billboard
8 to 12 days
Annex 7: List of Non-Programme Communication Materials
IDENTINY
Sl.
1.
Item
Logo
Time
8 to 12 days
2.
Mnemonic
8 to 12 days
PROMOTIONAL ITEMS
Sl.
1.
2.
3.
Item
Certificate
Award/ Trophy design
Event/Conference bag
Time
2 to 3 days
2 to 3 days
2 to 3 days
4.
5.
6.
7.
8.
9.
10.
11.
12.
Cap
Mug
T-shirt
Badge
Dangler
Bunting
Wobblers
Brochure Holder
Shopping bag
1 to 2 days
2 to 3 days
1 to 2 days
2 to 3 days
2 to 3 days
1 to 2 days
2 to 3 days
6 to 10 days
2 to 3 days
STATIONERIES
Sl.
1.
2.
3.
4.
5.
6.
7.
8.
9.
Item
Letter Head
Visiting Card
Business Envelop
ID Card
Envelope
Folder
Compliment Slip
Form-single/both side
Seal
Time
2 to 3 days
1 to 2 days
1 to 2 days
2 to 3 days
1 to 2 days
2 to 3 days
1 to 2 days
1 to 2 days
1 to 2 days
ADVERTISEMENT
Sl.
1.
2.
3.
4.
5.
6.
7.
8.
9.
Item
Newspaper Ad-Full page
Newspaper Ad-Half page
Newspaper Ad-Quarter page
Newspaper Ad-Col/inch size
Magazine Ad-Full page
Magazine Ad- Half page
Magazine Ad- Quarter page
Newspaper Supplement (English)
Newspaper Supplement (Bangla)
Time
4 to 6 days
3 to 5 days
2 to 4 days
2 to 3 days
5 to 7 days
3 to 5 days
2 to 4 days
4 to 6 days
6 to 8 days
PACKAGING
Sl.
1.
2.
3.
Item
Pack design (new)
Pack design- Brand name + logo only
Lebel
Time
12 to 15 days
4 to 6 days
4 to 6 days
PUBLICATIONS
Sl.
1.
2.
3.
4.
5.
6.
7.
8.
Item
Annual report (full design)
Annual report Cover Design
Newsletter (4 to 8 pages)
Fact Sheet
Bulletin (online)
Cover design- Book
Cover design- Magazine
CD cover design
Time
3 to 4 weeks
5 to 7 days
8 to 12 days
4 to 6 days
4 to 6 days
3 to 5 days
3 to 5 days
2 to 3 days
DIARY
Sl.
1.
2.
3.
4.
Item
Diary Design (full with Envelope)
Diary Cover Design
Diary Inner Design (Extra Pages)
Notebook
Time
3 to 4 weeks
3 to 5 days
6 to 10 days
4 to 8 days
CALENDAR
Sl.
1.
2.
3.
4.
5.
6.
7.
8.
Item
Wall calendar design 12 pages
with Top Sheet & Envelope
Wall calendar design 6 pages
Wall calendar single page
Desk calendar 12 pages with Top Sheet & Envelope
Desk calendar 6 pages
Pocket calendar
Month Planner 12 pages
Month Planner single page
Time
3 to 4 weeks
7 to 10 days
2 to 3 weeks
7 to 10 days
Item
Greeting/ Invitation Card
Greeting/ Invitation Card with Envelope
Postcard
Time
2 to 3 days
3 to 4 days
3 to 4 days
2 to 3 weeks
7 to 10 days
3 to 4 weeks
2 to 3 weeks
CARD
Sl.
1.
2.
3.
EVENT/ CAMPAIGN/ CONFERNCE

Sl.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Item
Mnemonic Development
Concept
Venue decoration
Stalls decoration
Table Top
Festoon
Banner
Stand Banner
Backdrop
Coupon / Ticket single-both side
Time
7 to 10 days
3 to 5 days
1 to 2 weeks
3 to 5 days
1 to 2 days
1 to 2 days
1 to 2 days
1 to 2 days
2 to 3 days
1 to 2 days
BUS/VAN BRANDING
Sl.
1.
2.
3.
4.
5.
Item
Full Bus
Bus- Back Side
Bus- Left & right Side
Covered Van Design
Rickshaw Van Branding
Time
4 to 6 days
2 to 3 days
3 to 4 days
4 to 6 days
4 to 6 days
MISCELLANEOUS
Sl.
1.
2.
3.
4.
5.
6.
7.
Item
Signboard
Sticker
Flyer single/both side
Wall chart
Wall paint design for specific size/ adaptation
Kiosk design (single design)
Light box
Time
2 to 3 days
2 to 3 days
2 to 3 days
2 to 3 days
2 to 3 days
6 to 8 days
2 to 3 days
facebook.com/BRACWorld
T: +880 2 9881265 F: +880 2 8823542

E: info@brac.net W: www.brac.net
twitter.com/BRACWorld
BRAC Communications/ July 2013
BRAC
BRAC Centre 75 Mohakhali
Dhaka 1212 Bangladesh

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Communications

The Communications Policy

Users And Application Of The Communications Policy

CHAPTER 1: INFORMATION COMMUNICATION

GENERAL GUIDELINES FOR INFORMATION COMMUNICATION

Language and Images

Capacity Development for Engagement with Media and

International media/ Journalist visits and correspondence

Proactive disclosure of information

Information preservation and updating

Rights to reject access to information

Users and Application

Roles and responsibilities

RISK MANAGEMENT COMMUNICATION

BRAND MANAGEMENT AND ADVERTISING

Compliance with laws, regulation and industry codes

CHAPTER 2: PROGRAMME COMMUNICATION

ADVOCACY AND SOCIAL COMMUNICATION (A&SC)

CHAPTER 3: ORGANISATIONAL COMMUNICATION

Communication between management and staff

Partnership screening guidelines

Implementation partner screening questions

STANDARD OPERATING PROCEDURE (SOP) PROPOSED FOR

CRISIS MANAGEMENT/RISK MINIMISATION

MATERIAL DEVELOPMENT PROCESS

LIST OF PROGRAMME COMMUNICATION MATERIALS

LIST OF NON-PROGRAMME COMMUNICATION MATERIALS

BRAC Communications Policy 2013 1

BRAC Communications Policy 2013 2

The Communications Policy

Users and application of the Communications Policy

General Guideline for Information Communication

BRAC Communications Policy 2013 3

BRAC Communications Policy 2013 4

Principal objectives to be achieved through this policy are:

Efficiency: There is no standardised guideline for effective communication and process

BRAC Communications Policy 2013 5

Appropriateness and Accountability: Identification of appropriate channels, methods, approaches,

BRAC Communications Policy 2013 6

BRAC Communications Policy 2013 7

General guidelines for Information communication

11.3(B) Language and Images

1.2 Media Communication

BRAC Communications Policy 2013 8

There will be a communication focal person/ communication specialist in every department

Any conflict of opinion/interest/concern between two or more parties regarding

1.2.2(B) Media Materials

1.2.2(C) Media Spokespersons

BRACs senior management must receive orientation on media relations.

BRAC Communications Policy 2013 9

A spokesperson is one who is authorised to speak on behalf of BRAC on matters related to

1.3.2 Policy statement

The Senior Director of Strategy, Communication and Capacity or anyone designated by

BRAC Communications Policy 2013 10

1.4.2(B) Information preservation and updating

Information covered by legal privilege.

Inter-office correspondence, including e-mails and draft documents.

Information relating to incomplete or undone procurement.

1.5 Social Media

BRAC Communications Policy 2013 11

Social Networking Sites (Facebook, MySpace, LinkedIn)

1.5.3 Policy statement

1.5.4 Codes of conduct

BRAC Communications Policy 2013 12