Fatima Gul

Contact:
0346-3527113
fatima.gul@khi.iba.edu.pk
Date of Birth: February 19, 1992

Extra-Curricular Activities

IBA Marketing Summit 20I2

Management Team of IBA International Conference on Marketing 2012
Management Team of IMC in event of life screening at IBA

Marketing and General Management

Work Experience

Educational Qualifications
BBA
Intermediat
Matriculatio
n

2014
2010
2008

Institute of Business Administration,

Karachi
XYZ High Secondary School,
ABC Secondary School, Karachi

3.47
76% / A
82% / A+

Elective Courses
Consumer Behavior, Advance & Applied Business Research, Brand Management,
Industrial Marketing, Supply Chain Management, Sales Management, International
Marketing*, Dynamics of Logistics and Distribution

Major Term Papers I Reports I Projects

May 20I4 -July 20I4:

Habib Bank Limited
HR
Intern
J ob Resp onsi bi lit ies

Handled daily operational tasks in key HR Services areas

o
Medical Reimbursements;
o
Employee Query Handling
o
Leave Fair Assistance
o
Provident Fund Withdrawal, etc.

Compiled and analyzed data on core HR processes such as the Induction,

Exit Management, Confirmation, Internships and Travel processes, and
reported on the monthly compliance and performance of various steps of
each of these processes.

Development of business strategy, based on current situation of Auto parts

market. Competitor analysis, identify gaps and new customers where
automobile parts sale and service could grow and formalized complete
Marketing plan for Adamjee Automotive (Pvt.) Ltd aimed at future prospects
in Automobile Parts
Financial Analysis of Nestle Pakistan limited and suggested recommendation
Presentation on comparison of IMC tools utilized by Pepsi and Coca Cola as a
part of Marketing Management course
Conducted Brand audit of Ash Lamour, and suggested recommendation
Conducted research on Performance Evaluation of IBA Cafeteria at main
campus
Term Report on Financial Analysis of Unilever Pakistan for Accounting for
Business Decision course
Term Report on Demerger of AkzoNobel and ICI Pakistan for business finance
II
Conducted Research on market potential for RO plant in Pharmaceutical
industry , Karachi
Launched and developed Integrated Marketing Communication plan for 14th
Street pizza
Launched a service marketing project/business related to rental car service
under the brand name EasyCar
Presented and conducted a role play regarding the pharmacy services in Aga
Khan Hospital

Academic Achievements, Honors & Awards

Granted Merit Scholarship from IBA

Named on Deans Honor list of Spring 2011 and Fall 2013

June 2013- July 2013:

Intern

The Citizens Foundation

Job Re sponsibilitie s

designing curricula and managing the entire school for two weeks
Assisted in the arrangement of library books, organized and sorted data and
excel reports, and designed Urdu papers on the software Inpage.

Trainings, Certifications and Workshops

Attended 15hrs End user Training course on Microsoft Office.

Attended a seminar on creating a culture of Service Excellence at Aga Khan
University Hospital , Karachi
Participated in industrial orientation program at Macter, 2008

Professional Skills & Interest

Proficient at MS Office
Proficient in SPSS
Team building and project planning
Customer Relationship Management
Excellent Analytical and Observational Skills