Style Guide

Why is it important to build a stronger, appropriate, modern and consistent

Comstocks brand?
To gain greater recognition and respect among the current audience and to reach a younger readership.
To increase the perception of Comstocks as a leader in supporting business and the community in the Capital Region.
To build greater awareness of business related topics and trends.
To facilitate networking and bulding a strong business community.
To promote the value of reliable information and good design practices.
To gain greater financial profit for the company.
In honoring our past, our new logo retains the spirit of the previous one but in an updated, more modern style. The use of
a modern serif typeface relates to business, journalism and a long history in the business field. The use of capital letters
indicates a more mature, sophisticated style which is transposed to the rest of our visual identity. The use of gemoteric forms
and more vibrant colors is a sign of stepping into the modern world of trending technological solutions and adds both energy
and confidence to the overall look and feel of the product.

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Logo
1 Padding

2 Other acceptable versions

When placing Comstocks logo next to any other graphics, the

padding around it needs to be at least the width and length of the
longer serif in the logos M.

y
y

When placing the following versions of Comstocks logo next to any

other graphics, the padding around them needs to be at least the
width and length of the shorter serif in the logos C.

3 Color options

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Logo

Social media
Profile picture

Sample social media backgrounds

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Color palette

C=0 M=0 Y=0 K=0

C=3 M=30 Y=100 K=0
C=4 M=51 Y=97 K=0
C=0 M=76 Y=96 K=0
C=0 M=91 Y=99 K=0
C=46 M=75 Y=78 K=65
C=6 M=62 Y=49 K=0
C=28 M=59 Y=26 K=0
C=41 M=81 Y=45 K=0
C=54 M=1 Y=61 K=0
C=71 M=0 Y=64 K=0
C=23 M=1 Y=12 K=0
C=46 M=2 Y=21 K=0
C=74 M=0 Y=26 K=0
C=77 M=41 Y=38 K=7
C=76 M=61 Y=47 K=30
C=99 M=78 Y=42 K=34
C=82 M=72 Y=52 K=55
C=0 M=0 Y=0 K=100

Any color combination can be used both in print and on the web. Multiply blending mode is also allowed.
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Geometric theme & backgrounds

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Icons

Icon treatment

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Typography

Whitney Font Family

Whitney Black

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Whitney Light

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Whitney Index Black

Round Bold

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Heuristica Family

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Aleo Family

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Typography

Calendas

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ABCDEFGHIJKLMNOPQRSTUVWXYZ
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Bebas Neue

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Pompadour Numerals

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