Joint Board January 14, 2015 Agenda Packet

2
388 19th Street Oakland, California 94612

DOA Phone 510.238.1122 LMUDA Phone 510.452.4529 Fax 510.452.4530
info@downtownoakland.org www.downtownoakland.org
info@lakemerritt-uptown.org www.lakemerritt-uptown.org
Remaining Unallocated Carry Forward
$30,830.18
$14,774.00 $11,492.15 spent to date

$12,037.00 allocated to reserve
Expanded Ambassador Services

Increase Reserve
No projects currently
identified for these
funds.
$13,000.00 spent
70,641.18
$72,255.79
$966,706.64
$671,675.88
$235,933.41
$59,097.35
$1,038,962.43
$47,641.53
$1,090,999.43
$1,020,358.25
$70,641.18
Actual
*Unallocated Carry Forward

Board Authorized Allocations:
Increased Shuttle Sponsorship
$70,641.18
Cash Remaining
$665,204.00
SOBO
$930,096.49
$206,392.49
ORG
Total Expenses
$58,500.00
$1,000,737.67
$40,000.00
$1,040,737.67
$970,096.49
$70,641.18
YTD Budget
DISI
Total Cash Available

Expenses
Less Reserve
Total Cash
Prior Year Reserve and Assessment Income

Unallocated Carry Forward
Cash Available
Downtown Oakland Association

YTD Cash Summary-December 2014
Actual reserve reflects decision of the board at the

March meeting to allocate $12,037.00 from Unallocated
Carry Forward to increase reserve to 5%. Includes
hardship reimbursement to First Church of Christ,
Scientist.
$11,492.15 of the $14,774.00 allocation from

Unallocated Carry forward to expand ambassador
services captured in Actual SOBO expenses. Please
see attached.
$70,641.18
$930,096.49 Please see attached
$665,204.00
$206,392.49
$13,000.00 allocation from Unallocated Carry Forward

to sponsor shuttle captured in Actual ORG expenses.
Please See Attached. Variance also due in part to
increased rent for space at 1924 Franklin.
$58,500.00 Please see attached
$1,000,737.67
$40,000.00
$1,040,737.67
$50,262.23 in assessment income received in excess

of budgeted amount.
Notes
$970,096.49
$70,641.18 * Please see below
Annual Budget
0.00
Holiday Event
0.00
0.00
83.33
0.00
0.00
0.00
0.00
Total ORG/Special Projects

Personnel & Related
3,257.84
4,464.06
Total Non-Personnel Expenses

ORG/Special Projects
Annual Breakfast Meeting
Business Attraction & Retention
Shuttle
83.33
1,757.83
125.00
41.67
250.00
291.67
208.33
3,616.81
140.29
0.00
272.07
131.47
215.84
Total Occupancy expenses

Office Furniture & Equipment
Postage, Shipping & Delivery
Printing & Copying
Supplies
Telephone & Telecommunications
166.67
208.33
166.67
0.00
0.00
0.00
41.67
1,757.83
0.00
25.00
0.00
0.00
0.00
0.00
0.00
0.00
3,616.81
62.58
333.33
1,916.66
4,874.99
Computer Service & Support

Consulting & Legal Expenses
Fees & Permits
Directors & Officers
General Liability
Total Insurance
Misc.
Rent
ORGANIZATION
Non-Personnel Expenses
Accounting Expenses
0.00
21,924.75
0.00
CBD Sponsored Events
Total Special Events

TOTAL DISI
833.33
0.00
750.00
250.00
125.00
1,250.00
166.67
2,958.33
291.66
875.00
Curr.Bud.
0.00
0.00
1,250.00
0.00
21,924.75
0.00
20,674.75
Curr. Actual
Merchant/Retail Support
Misc.
Public Relations
Public Space Development
Total DISI Projects
Special Events
Arts & Culture
DISTRICT IDENTITY (DISI)

Banner Program
Marketing
EXPENSES
10:27 AM
1/02/15
Cash Basis
-83.33
0.00
-83.33
0.00
1,206.22
1,858.98
15.29
-41.67
22.07
-160.20
7.51
-141.67
-208.33
-166.67
0.00
0.00
0.00
-41.67
1,858.98
62.58
-1,916.66
17,049.76
-333.33
-750.00
-833.33
-250.00
-125.00
0.00
-166.67
18,966.42
-291.66
19,799.75
Curr. Var.
0%
0%
0%
0%
137%
206%
112%
0%
109%
45%
104%
15%
0%
0%
0%
0%
0%
0%
206%
100%
0.0%
450%
0.0%
0%
0.0%
0.0%
0.0%
100.0%
0.0%
741.12%
0.0%
2363%
Percent
23,499.62
5,249.62
250.00
18,000.00
58,223.39
38,699.71
1,284.81
359.70
2,752.04
2,792.95
2,429.31
342.50
0.00
1,225.00
1,120.00
2,994.00
4,114.00
410.79
38,699.71
3,812.58
15,500.00
59,097.35
0.00
5,500.00
10,000.00
0.00
727.88
15,023.65
0.00
43,597.35
0.00
27,845.82
YTD Actual
11,000.00
5,000.00
1,000.00
5,000.00
49,257.00
21,094.00
1,500.00
500.00
3,000.00
3,500.00
2,500.00
2,000.00
2,500.00
2,000.00
1,215.00
2,448.00
3,663.00
500.00
21,094.00
6,500.00
23,000.00
58,500.00
4,000.00
9,000.00
10,000.00
3,000.00
1,500.00
15,000.00
2,000.00
35,500.00
3,500.00
10,500.00
YTD Bud.
12,499.62
249.62
-750.00
13,000.00
8,966.39
17,605.71
-215.19
-140.30
-247.96
-707.05
-70.69
-1,657.50
-2,500.00
-775.00
-95.00
546.00
451.00
-89.21
17,605.71
-2,687.42
-7,500.00
597.35
-4,000.00
-3,500.00
0.00
-3,000.00
-772.12
23.65
-2,000.00
8,097.35
-3,500.00
17,345.82
YTD Var.
213.63%
104.99%
25.0%
360.0%
118.2%
183.46%
85.65%
71.94%
91.74%
79.8%
97.17%
17.13%
0.0%
61.25%
92.18%
122.3%
112.31%
82.16%
183.46%
58.66%
67.39%
101.02%
0.0%
61.11%
100.0%
0.0%
48.53%
100.16%
0.0%
122.81%
0.0%
265.2%
Percent

December 2014 Expenses
Variance Explanation
11,000.00
5,000.00 Variance offset by donations received through Eventbrite.

1,000.00 Includes sponsorship of Hack the Hood graduation.
5,000.00 Increased funding authorized by board at March meeting$13K difference offset by Unallocated Carry Forward funds.
49,257.00
21,094.00
1,500.00
500.00
3,000.00
3,500.00
2,500.00
6,500.00 Underspend due to savings incurred by working with a

new, local firm that specializes in non-profit accounting.
2,000.00 Line item allocation to be reduced in 2015.
2,500.00
2,000.00
1,215.00 Paid in full
2,448.00 Variance due to increased premium to insure 1924 Franklin.
3,663.00
500.00
21,094.00 Variance due to increase in monthly rent for occupancy of
1924 Franklin.
23,000.00
58,500.00
10,000.00 Includes DISI Committee approved sponsorships of both

Art & Soul and Oakland Art Murmur. W/in annual budget.
9,000.00 Includes sponsorship of EBBC Bike to Work Day, Oakland
Music Festival and Love Our Lake Day.
4,000.00 Funds from this line item allocated to DISI rebranding.

10,500.00 Includes payments made to creative agency for DISI rebranding and purchase of domain name for new web
platform.
1,500.00 Includes payments to DISI Strategic Planning facilitator.
15,000.00
35,500.00
Ann. Budget
Total SOBO
TOTAL EXPENSE
Watering
Security
68,954.32
115,185.29
6,944.95
33,126.77
229.02
1,583.33
18,000.00
361.58
1,632.81
20,754.22
6,266.55
PROW Maintenance
15,185.79
24,306.22
TOTAL ORGANIZATION
SOBO
Landscaping Staff Person
Maintenance
Misc. SOBO Expenses
55,433.66
75,494.44
1,471.75
30,683.67
3,333.33
11,844.62
19,842.16
Total Personnel & Related
1,250.00
10,594.62
0.00
Curr.Bud.
1,250.00
18,592.16
0.00
Curr. Actual
Public Relations
Staff Personnel
Training & Prof. Develop.
10:27 AM
1/02/15
Cash Basis
13,520.66
39,690.85
5,473.20
2,443.10
-3,104.31
49.48
2,754.22
5,904.97
9,120.43
7,997.54
0.00
7,997.54
0.00
Curr. Var.
124%
152.58%
472%
108%
7%
103%
115%
1733%
160%
168%
100%
175%
0%
Percent
671,675.88
966,706.64
16,999.25
382,139.25
16,126.67
15,541.63
217,342.82
23,526.26
235,933.41
154,210.40
15,023.65
135,218.79
3,967.96
YTD Actual
665,204.00
930,096.49
17,661.00
368,204.00
40,000.00
19,000.00
216,000.00
4,339.00
206,392.49
146,135.49
15,000.00
127,135.49
4,000.00
YTD Bud.
6,471.88
36,610.15
-661.75
13,935.25
-23,873.33
-3,458.37
1,342.82
19,187.26
29,540.92
8,074.91
23.65
8,083.30
-32.04
YTD Var.
100.97%
103.94%
96.25%
103.79%
40.32%
81.8%
100.62%
542.21%
114.31%
105.53%
100.16%
106.36%
99.2%
Percent

19,000.00
216,000.00 Includes additional employee compensation.
4,339.00 Internal SOBO Committee budget has reallocated funds
within broader category. W/in annual budget.
40,000.00 Includes costs associated with art deco clock repair, CCTV
data storage and expansion of ambassador storage.
368,204.00 Includes board authorized pricing adjustment per contract
amendment (difference offset by Unallocated Carry
Forward funds) and additional employee compensation.
17,661.00 Unspent funds in this line item were allocated to projects
identified by SOBO Committee.
665,204.00
930,096.49
206,392.49
15,000.00
4,000.00 Includes costs associated with staff attending IDA
Conference. W/in annual budget.
146,135.49
Ann. Budget
$73,344.70
$1,253,399.24
Less Reserve
Total Cash Available
$847,181.00
$1,117,635.76
$209,108.18
SOBO
Total Expenses
Cash Remaining
Remaining Unallocated Carry Forward
$101,723.72
$1,132,927.57
$834,150.83
$235,733.68
$63,043.06
$132,674.70
$1,234,651.29
$1,367,325.99
$135,763.48
$1,231,562.51
Actual
$52,675.48 identified for these funds
No projects currently
$13,000.00 spent
$10,758.00 0 spent to date
$59,330.00 allocated to reserve
$135,763.48
$206,954.76
ORG
*Unallocated Carry Forward

Board Authorized Allocations:
Increased Shuttle Sponsorship
Expanded Ambassador Services
Increase Reserve
$63,500.00
DISI
Expenses
$1,326,743.94
$135,763.48
$1,190,980.46
YTD Budget
Total Cash
Prior Year Reserve and Assessment Income
Cash Available
Lake Merritt/Uptown District Association

YTD Cash Summary-December 2014
$40,582.05 in assesment income

received in excess of budgeted
amount.
Notes
Actual reserve reflects decision of

the board at March meeting to
allocate $59,330.00 from
Unallocated Carry Forward to
increase reserve to 10%.
To date, none of the $10,758.00

allocated from Unallocated Carry
Forward to expand ambassador
services has been spent. Please
see attached.
$135,763.48
$1,117,635.76 Please See Attached
$847,181.00
$206,954.76
Unallocated Carry Forward to

sponsor shuttle captured in Actual
ORG expenses. Please see
attached. Variance also due in
part to increased rent for space at
1924 Franklin.
$63,500.00 Please
see attached
$13,000.00
allocation from
$73,344.70
$1,253,399.24
$1,326,743.94
$135,763.48 *Please see below
$1,190,980.46
Annual Budget
3,616.82
Total Occupancy expenses
Public Relations
Personnel & Related
1,250.00
0.00
0.00
Shuttle
0.00
0.00
Business Attraction and Retention
1,250.00
83.33
0.00
83.33
0.00
125.00
41.67
250.00
291.67
208.33
3,257.84
1,757.83
1,757.83
3,616.82
140.28
0.00
426.17
131.47
215.84
4,694.58
0.00
0.00
0.00
41.67
0.00
139.00
139.00
0.00
Office furniture & equipment

Postage, shipping, delivery
Printing & copying
Supplies
Telephone & telecommunications
Total Non-personnel expenses
208.33
166.67
166.67
0.00
5,958.33
1,000.00
2,583.33
0.00
0.00
25.00
0.00
21,924.75
0.00
0.00
750.00

Fees & Permits
Insurance
General Liability
Total Insurance
Misc
Occupancy expenses
Rent, parking, other occupancy
ORGANIZATION
Non-personnel expenses
Accounting Expenses
TOTAL (DISI)
Holiday Event
0.00
833.33
0.00
3,375.00
21,924.75
Total DISI Projects

Special Events
Arts & Culture
875.00
500.00
125.00
1,250.00
333.33
291.67
Curr. Budget
20,674.75
0.00
0.00
1,250.00
0.00
0.00
Curr. Actual
Marketing
Misc
Public Relations
DISI Projects
Banner Program
EXPENSES
10:19 AM
1/02/15
Cash Basis
0.00
-83.33
0.00
-83.33
0.00
15.28
-41.67
176.17
-160.20
7.51
1,436.74
1,858.99
1,858.99
0.00
139.00
139.00
-41.67
-208.33
-166.67
-141.67
0.00
15,966.42
-1,000.00
-2,583.33
-750.00
-833.33
18,549.75
19,799.75
-500.00
-125.00
0.00
-333.33
-291.67
Curr. Variance
100.0%
0.0%
0.0%
0.0%
0.0%
112.22%
0.0%
170.47%
45.08%
103.61%
144.1%
205.76%
205.76%
0.0%
100.0%
100.0%
0.0%
0.0%
0.0%
15.0%
0.0%
367.97%
0.0%
0.0%
0.0%
0.0%
649.62%
2,362.83%
0.0%
0.0%
100.0%
0.0%
0.0%
Percent
15,023.65
23,356.14
18,000.00
250.00
5,106.14
1,389.32
360.08
2,906.19
2,784.12
2,228.07
58,167.13
39,033.06
39,033.06
1,237.00
3,606.00
4,843.00
410.79
0.00
1,045.00
342.50
2,825.00
63,043.06
0.00
15,500.00
5,500.00
10,000.00
47,543.06
27,546.15
0.00
727.88
15,023.65
0.00
4,245.38
YTD Actual
15,000.00
11,000.00
5,000.00
1,000.00
5,000.00
1,500.00
500.00
3,000.00
3,500.00
2,500.00
49,839.00
21,094.00
21,094.00
1,258.00
2,987.00
4,245.00
500.00
2,500.00
2,000.00
2,000.00
6,500.00
63,500.00
4,000.00
23,000.00
9,000.00
10,000.00
40,500.00
10,500.00
6,000.00
1,500.00
15,000.00
4,000.00
3,500.00
YTD Budget
23.65
12,356.14
13,000.00
-750.00
106.14
-110.68
-139.92
-93.81
-715.88
-271.93
8,328.13
17,939.06
17,939.06
-21.00
619.00
598.00
-89.21
-2,500.00
-955.00
-1,657.50
-3,675.00
-456.94
-4,000.00
-7,500.00
-3,500.00
0.00
7,043.06
17,046.15
-6,000.00
-772.12
23.65
-4,000.00
745.38
YTD Variance
Lake Merritt Uptown District Association

100.16%
212.33%
360.0%
25.0%
102.12%
92.62%
72.02%
96.87%
79.55%
89.12%
116.71%
185.04%
185.04%
98.33%
120.72%
114.09%
82.16%
0.0%
52.25%
17.13%
43.46%
99.28%
0.0%
67.39%
61.11%
100.0%
117.39%
262.34%
0.0%
48.53%
100.16%
0.0%
121.3%
Percent
Funds from this line item allocated to DISI rebranding.
Includes purchase of domain name for new web platform.

Funds from this line item allocated to DISI rebranding.
Includes payments to DISI Strategic Planning facilitator.
15,000.00
11,000.00
Page 1 of 2
$13K difference offset by Unallocated Carry Forward funds.
5,000.00 Increased funding authorized by board at the March meeting
1,000.00 Includes sponsorship of Hack the Hood graduation.
5,000.00 Variance offset by donations received through Eventbrite.
1,500.00 W/in annual budget.

500.00
3,000.00
3,500.00
2,500.00
49,839.00
21,094.00 Variance due to increase in monthly rent for occupancy of

1924 Franklin.
21,094.00
1,258.00 Paid in full

2,987.00 Variance due to increased premium to insure 1924 Franklin.
4,245.00
500.00
2,500.00
2,000.00
6,500.00 Underspend due to savings incurred by working with a

new, local firm that specializes in non-profit accounting.
2,000.00
63,500.00
10,000.00 Includes DISI Committee approved sponsorships of both

Art & Soul and Oakland Art Murmur. W/in annual budget.
9,000.00 Includes sponsorship of EBBC Bike to Work Day, Oakland
Music festival and Love Our Lake Day.
23,000.00 W/in annual budget
40,500.00
10,500.00
6,000.00
1,500.00
15,000.00
4,000.00
3,500.00 City has reimbursed the district $2,500.00 for banners.
Ann. Budget
10
70,598.43
79,817.05
126,278.54
TOTAL SOBO
TOTAL EXPENSE
91,740.91
1,916.67
3,333.33
166.67
40,438.42
1,916.67
22,660.00
166.67
15,184.15
11,842.98
0.00
10,592.98
Curr. Budget
7,454.63
0.00
0.00
42,197.61
PROW Maintenance
Residential Beautification
Security
Watering
2,349.66
25,623.69
2,191.46
SOBO

Maintenance
Misc SOBO expenses
24,536.74
19,842.16
TOTAL ORGANIZATION
0.00
18,592.16
Curr. Actual
Training & Prof. Develop.
Staff Personnel
10:19 AM
1/02/15
Cash Basis
34,537.63
9,218.62
5,537.96
-3,333.33
-166.67
1,759.19
432.99
2,963.69
2,024.79
9,352.59
7,999.18
0.00
7,999.18
Curr. Variance
137.65%
113.06%
388.94%
0.0%
0.0%
104.35%
122.59%
113.08%
1,314.85%
161.59%
167.54%
0.0%
175.51%
Percent
847,181.00
23,000.00
40,000.00
2,000.00
485,261.00
23,000.00
271,920.00
2,000.00
206,954.76
146,115.76
4,000.00
127,115.76
YTD Budget
1,132,927.57 1,117,635.76
834,150.83
20,444.33
32,214.12
0.00
480,127.73
19,421.32
273,192.15
8,751.18
235,733.68
154,210.41
3,967.97
135,218.79
YTD Actual
15,291.81
-13,030.17
-2,555.67
-7,785.88
-2,000.00
-5,133.27
-3,578.68
1,272.15
6,751.18
28,778.92
8,094.65
-32.03
8,103.03
YTD Variance
Lake Merritt Uptown District Association

101.37%
98.46%
88.89%
80.54%
0.0%
98.94%
84.44%
100.47%
437.56%
113.91%
105.54%
99.2%
106.38%
Percent
Conference. W/in annual budget.
847,181.00
1,117,635.76
identified by SOBO Committee.
Page 2 of 2
23,000.00 Unspent funds in this line item were allocated to projects
23,000.00
2,000.00 Internal SOBO Committee budget has reallocated funds
within broader category. W/in annual budget.
40,000.00
2,000.00
206,954.76
146,115.76
4,000.00 Includes costs associated with staff attending IDA
Ann. Budget
11
Total DISTRICT IDENTITY (DISI)
58,500.00
0.00
4,000.00
23,000.00
Holiday event
59,097.35
15,500.00
10,000.00
5,500.00
43,597.35
0.00
15,023.65
727.88
0.00
0.00
27,845.82
1,038,962.43
70,641.18
972,358.72
48,000.00
-4,395.94
-47,641.53
10,000.00
9,000.00
Arts & Culture

Special Events
35,500.00
3,000.00
Total DISI Projects
2,000.00
15,000.00
1,500.00
3,500.00
10,500.00
1,000,737.67
70,641.18
922,096.49
48,000.00
0.00
-40,000.00
Actual
Annual
Budget
Public Relations
Misc
Banner Program
Marketing
DISI Projects
Expense
Total Income
Assessment Revenue - 94% Collection
Prior Year Bal - Carry Forward
Payments from Reserve
(Reserve)
Assessment Revenue
Income
Ordinary Income/Expense
2014
2014
73,539.55
10,500.00
0.00
5,000.00
5,500.00
63,039.55
0.00
0.00
15,000.00
2,539.55
3,000.00
42,500.00
1,036,383.95
0.00
968,362.30
119,897.32
0.00
-51,875.67
Proposed
Annual
Budget
2015
DOA 2014 Annual Budget Actuals and

2015 Proposed Annual Line Item Budget
Already received proposal from EBBC for May 14, 2015 Bike to
Work Day.
To become SOBO project going forward.
$1,539.55 of this line item to be reallocated based on

committee feedback.
$2,047.75 earmarked for 50% of the 10% retention for

Circlepoint contract-payable upon project completion.
Remainder of line item to be spent on implementing a
marketing and communications strategy for new district web
platform.
$21,993.56 higher than anticipated.
Notes
12
2,000.00
Fees & Permits
2,500.00
15,000.00
127,135.49
Public Relations
Staff Personnel
Personnel & Related
11,000.00
1,000.00
5,000.00

Shuttle
5,000.00
49,257.00
3,500.00
Supplies
Total Non-Personnel Expenses
3,000.00
500.00
Printing & copying
1,500.00
21,094.00
500.00
Occupancy expenses
Rent
Misc

General Liability
1,215.00
2,448.00
2,000.00
2,500.00
Insurance
6,500.00

135,218.79
15,023.65
23,499.62
250.00
18,000.00
5,249.62
58,223.39
2,429.31
2,792.95
2,752.04
359.70
1,284.81
38,699.71
410.79
1,120.00
2,994.00
1,225.00
342.50
0.00
3,812.58
Actual
Annual
Budget
Accounting Expenses
ORGANIZATION
2014
2014
130,949.56
15,000.00
14,500.00
1,000.00
8,000.00
5,500.00
69,018.65
2,500.00
3,500.00
3,000.00
500.00
1,500.00
38,500.00
4,189.65
1,300.00
3,530.00
2,000.00
500.00
4,999.00
3,000.00
Proposed
Annual
Budget
2015

2014 actual includes additional employee compensation. 2015

allocation includes 3% increase.
We anticipate the ask from the City to be $18,000 for 2015
2014 variance due to increased rent for 1924 Franklin and costs
incurred to get space functional for ambassadors. District
receives $425.00/month from subtenant at 390 19th Street.
Funds depsoited into non-assessment account.

committee feedback.
Includes additional insurance premium for Big Belly trash

compactors and ambassador offices at 1924 Franklin.
Proposed allocation to consult with Robert Selna, a land use

attorney, to advise Policy and Planning Committee and explore
Parking Benefit District within DOA/LMUDA.
Notes
13
Training & Prof. Development
17,661.00
Total Expense
930,096.49
665,204.00
Watering
Total SOBO
368,204.00
40,000.00
PROW Maintenance
Security
4,339.00
19,000.00
216,000.00
206,392.49
146,135.49
4,000.00
966,706.64
671,675.88
16,999.25
382,139.25
16,126.67
23,526.26
15,541.63
217,342.82
235,933.41
154,210.40
3,967.96
Actual
Annual
Budget
Misc SOBO expenses

Maintenance
SOBO
Total ORGANIZATION
2014
2014
1,036,383.95
729,376.19
17,661.00
391,743.25
60,000.00
17,897.94
19,594.00
222,480.00
233,468.21
149,949.56
4,000.00
Proposed
Annual
Budget
2015

2014 Variance offset by Unallocated Carry Forward funds.

Hanging Plants (Traditional), Median Maintenance, ground

planter maintenance, utility box wraps, big splash, Latham
Square beautification and programming, bike repair stations,
Local Security Network, CCTV system, homeless services
outreach brochure/printed material, Wi-Fi network

committee feedback.

Notes
14
135,763.48
63,500.00
23,000.00
Total DISTRICT IDENTITY (DISI)
4,000.00
10,000.00
9,000.00
40,500.00
63,043.06
15,500.00
0.00
10,000.00
5,500.00
47,543.06
15,023.65
0.00
0.00
727.88
6,000.00
1,500.00
15,000.00
4,000.00
4,245.38
27,546.15
1,234,651.29
135,763.48
1,145,680.47
85,882.04
-132,674.70
3,500.00
10,500.00
1,253,399.24
Holiday Event
Arts & Culture

Special Events
Total DISI Projects
Public Relations
Misc.
Banner Program
Marketing
DISI Projects
Expense
Total Income
1,105,098.42
85,882.04
Assessment Revenue - 94% Collection
-73,344.70
Prior Year Bal - Carry Forward
Actual
Annual
Budget
(Reserve)
Assessment Revenue
Income
Ordinary Income/Expense
2014
2014
72,057.12
10,500.00
0.00
5,000.00
5,500.00
61,557.12
15,000.00
0.00
0.00
4,057.12
0.00
42,500.00
1,242,955.83
1,137,146.95
0.00
234,398.42
-128,589.54
Proposed
Annual
Budget
2015
Notes
Already received proposal from EBBC for May 14, 2015 Bike to
Work Day.
To become SOBO project going forward.
$3,057.12 of this line item to be reallocated based on committee

feedback.
$2,047.75 earmarked for 50% of the 10% retention for Circlepoint

contract-payable upon project completion. Remainder of line item
to be spent on implementing a marketing and communications
strategy for new district web platform.
$61,142.37 higher than anticipated.
LMUDA 2014 Budget Actuals

and 2015 Proposed Annual Line Item Budget
15
2,000.00
Fees & Permits
Public Relations
Personnel & Related

15,000.00
11,000.00
1,000.00
5,000.00

Shuttle
5,000.00
49,839.00
2,500.00
Total Non-personnel expenses
3,500.00
Supplies
500.00
3,000.00
Printing & copying
1,500.00
21,094.00
500.00
Occupancy expenses
Rent
Misc.

General Liability
1,258.00
2,987.00
2,500.00
Insurance
2,000.00
6,500.00
15,023.65
23,106.14
0.00
18,000.00
5,106.14
58,167.13
2,228.07
2,784.12
2,906.19
360.08
1,389.32
39,033.06
410.79
1,237.00
3,606.00
1,045.00
0.00
342.50
2,825.00
Actual
Annual
Budget
Accounting Expenses
ORGANIZATION
2014
2014
15,000.00
10,500.00
0.00
5,000.00
5,500.00
70,194.20
2,500.00
3,500.00
3,000.00
500.00
1,500.00
38,500.00
4,008.20
1,300.00
4,887.00
2,000.00
4,999.00
500.00
3,000.00
Proposed
Annual
Budget
2015
Notes
We anticipate the ask from the City to be $18,000 for 2015.
2014 variance due to increased rent for 1924 Franklin and costs
incurred to get space functional for ambassadors. District
receives $425.00/month from subtenant at 390 19th Street.
Funds deposited into non-assessment account.
$3,508.20 of this line item to be reallocated based upon

committee feedback.
Includes additional insurance premium for Big Belly trash

compactors and ambassador offices at 1924 Franklin.
Proposed allocation to consult with Robert Selna, a land use

attorney, to advise Policy and Planning Committee and explore
Parking Benefit District within DOA/LMUDA.
Districts have cut costs of tax preparation by working with a local

firm.

16
Watering
Total Expense
Total SOBO
1,117,635.76
847,181.00
23,000.00
2,000.00
485,261.00
40,000.00
PROW Maintenance
Residential Beautification
Security
2,000.00
23,000.00
271,920.00
206,954.76
146,115.76
4,000.00
127,115.76
1,132,927.57
834,150.83
20,444.33
0.00
480,127.73
32,214.12
8,751.18
19,421.32
273,192.15
235,733.68
154,210.41
3,967.97
135,218.79
Actual
Annual
Budget
Misc. SOBO expenses

Maintenance
SOBO
Total ORGANIZATION
Training & Prof. Development
Staff Personnel
2014
2014
1,242,955.83
940,274.51
23,000.00
0.00
510,335.79
65,490.00
38,601.72
28,196.00
274,651.00
230,624.20
149,930.00
4,000.00
130,930.00
Proposed
Annual
Budget
2015
Notes
2014 Variance offset by Unallocated Carry Forward funds.

Hanging Plants (Traditional), Median Maintenance, ground

planter maintenance, utility box wraps, big splash, Franklin
Square beautification and programming, bike repair stations,
Local Security Network, CCTV system, homeless services
outreach brochure/printed material, Wi-Fi network
$36,086.81 of this line item to be reallocated based on committee

feedback.



17
18
Gallen.Neilly December/January 15 Activity Report

To: The Lake Merritt/Uptown & Downtown Oakland District Associations
Fr: Tim Gallen, Andrew Neilly, Nancy Amaral
Here is our summary report of December/January activity undertaken by Gallen.Neilly on behalf of the Lake Merritt/Uptown & Downtown
Oakland Districts.
Projects COMPLETED
Media Inquiries/Pitches:
Handled media inquiry from George Avalos (Bay Area News Group) and arranged for him to speak with Steve Snider. Provided
him current commercial real estate data on Oakland, provided to us by JLL research (Chart of the Week) & additional stats
collected from the CBD Broker Focus Group.
Arranged an interview for Michelle Lane with The Registry regarding the Mountain View Shuttle (which was compared to the
Free B Shuttle) Michelle was quoted.
Scheduled an interview with Steve Snider and Jieqian Zhang (Oakland North) regarding Plaid Friday and Oakland business
environment, resulting in coverage in both Oakland North and SFGate:
o https://oaklandnorth.net/2014/12/12/plaid-friday-recruits-more-of-oaklands-small-businesses/
o http://blog.sfgate.com/inoakland/2014/12/12/plaid-friday-recruits-more-of-oaklands-small-businesses
Media call from Todd Johnson from the San Francisco Business Times regarding the damages in Oakland from the protests and
if anyone from the CBD offices would like to comment - passed on the opportunity.
Other:
Participated in the Visit Oakland I Am Oakland Tour. This tour was meant more for frontline staff (hospitality workers, etc.)
however we see this as an opportunity to suggest an expansion of the program to benefit CBD goals:
o Bottom line: The business recruitment and sustenance of businesses and tenants, new and old, in both Uptown and
Downtown should include input on how the City can help businesses establish themselves here of course, but the
Districts can add a lot of info on business conditions, trends, health, wealth and safety programs.
Sent sampling of links to stories/articles to post onto the CBD website
Reached out to the CBD Broker Focus Group requesting end-of-the-year leasing stats for 2014. Provided the stats to The
Registry and Contra Costa Times.
Gallen.Neilly attended the meeting with EVB ad agency on 12/12 to welcome them to the CBDs and brainstorm.
Monitored & posted on activity feed for Uptown & Downtown Oakland on a weekly basis - Social Media (Twitter, Facebook,
LinkedIn Oakland Groups page)
CBD Monthly Eblast: Gathered content ideas each month for EBlasts that are distributed to the CBDs lists. (Ongoing)
Gallen.Neilly attends all DISI and Board mtgs
Recent Clips, FYI:

* The Registry: Businesses, City to Launch Two Free Mountain View Shuttles ran on 1/7/15: http://news.theregistrysf.com/businessescity-launch-two-free-mountain-view-shuttles/
* GlobeSt: TCA Architects Expands in Oakland ran on 12/16/15
* San Francisco Business Times: Profile: Greater good fuels food startup CORE ran on 12/13/14:
http://www.bizjournals.com/sanfrancisco/print-edition/2014/12/12/core-foods-entrepreneur-profile-cory-rennell.html?page=all
* Oakland North: Plaid Friday recruits more of Oaklands small businesses ran on 12/12/14: https://oaklandnorth.net/2014/12/12/plaidfriday-recruits-more-of-oaklands-small-businesses/
19
* San Francisco Chronicle: Plaid Friday recruits more of Oaklands small businesses ran on 12/12/14:
http://blog.sfgate.com/inoakland/2014/12/12/plaid-friday-recruits-more-of-oaklands-small-businesses/
* East Bay Express: Oakland Named Top Ten Travel Destination for 2015 ran on 12/10/14:
http://www.eastbayexpress.com/CultureSpyBlog/archives/2014/12/10/oakland-named-top-ten-travel-destination-for-2015
* San Francisco Business Times: First look at Oakland's tech bait the Sears building ran on 12/5/14:
http://www.bizjournals.com/sanfrancisco/blog/real-estate/2014/12/first-look-at-oaklands-tech-bait-the-sears.html
* San Francisco Chronicle: Merchants head downtown as Oakland gains new luster ran on 11/28/14:
http://www.sfgate.com/bayarea/article/Merchants-head-downtown-as-Oakland-gains-new-5921741.php
Projects UNDERWAY
Media Inquiries/Pitches:
Business Profile Pitches: Gallen.Neilly will be working throughout 2015, to highlight businesses, businesses owners, offices and
office workers within the CBDs profiles may be in both print or video form, to be distributed across various online platforms
(YouTube, CBD website, Gallen.Neilly website, pitched to the media for use on their websites, print publications, etc.) Emphasis
on these profiles will be to promote thriving businesses, show that Oakland is a SOLID place to do businesses, economy is
thriving in Oakland & that Oakland would be a great place for others to move their office/business to.
Researching 2015 editorial calendars for various coverage opportunities
Connecting with Susan Mernit/Oakland Local re: new website & neighborhood representations/coverage:
http://oaklandlocal.com/neighborhood/
Media Outreach Program to be bi-weekly or monthly reaching out to reporters on a regular basis with curated story ideas,
quote resources, suggestions and more- your feedback is welcome, please email to: nancy@gallen.com
Pitching Oakland business angle to editors of Worth magazine as part of an upcoming focus on San Francisco.
Utilizing recent new tech hubs report to promote Districts from JLL as it includes East Bay as one of four profiled markets.
Other:
Visit Oakland Tour -- possible opportunity to expand their audience, from a business perspective, to include local businesses
owners, CBD stakeholders and more (possibly brokers if the presentation is not too basic, etc.)
Suggestion from Gallen.Neilly to the CBDs to lobby for expanded/later services on public transportation, to benefit business in
Oakland.
Gallen.Neilly reached out to VSCO and Mad Dogs and Englishmen (new businesses in the CBDs) to touch base and learn about
their businesses for a possible profile & inclusion in the next new businesses within the CBDs news release calls and further
details are ongoing.
PowerPoint Presentation on clip sampling for 2014- available through a DropBox link and via flash drive.
District Tweet-of-the-Week, ongoing

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2

388 19th Street Oakland, California 94612

Remaining Unallocated Carry Forward

$14,774.00 $11,492.15 spent to date

Expanded Ambassador Services

*Unallocated Carry Forward

Total Cash Available

Prior Year Reserve and Assessment Income

Downtown Oakland Association

Actual reserve reflects decision of the board at the

$11,492.15 of the $14,774.00 allocation from

$930,096.49 Please see attached

$13,000.00 allocation from Unallocated Carry Forward

$58,500.00 Please see attached

$50,262.23 in assessment income received in excess

Total ORG/Special Projects

Total Non-Personnel Expenses

Total Occupancy expenses

Computer Service & Support

CBD Sponsored Events

Total Special Events

DISTRICT IDENTITY (DISI)

Downtown Oakland Association

5,000.00 Variance offset by donations received through Eventbrite.

6,500.00 Underspend due to savings incurred by working with a

10,000.00 Includes DISI Committee approved sponsorships of both

3,500.00 Funds from this line item allocated to DISI rebranding.

Total Personnel & Related

Downtown Oakland Association

Remaining Unallocated Carry Forward

$52,675.48 identified for these funds

*Unallocated Carry Forward

Unallocated Carry Forward

Prior Year Reserve and Assessment Income

Lake Merritt/Uptown District Association

$40,582.05 in assesment income

Actual reserve reflects decision of

To date, none of the $10,758.00

$1,117,635.76 Please See Attached

Unallocated Carry Forward to

$135,763.48 *Please see below

Total Occupancy expenses

Personnel & Related

Total ORG/Special Projects

Business Attraction and Retention

Office furniture & equipment

Consulting & Legal Expenses

Computer Service & Support

CBD Sponsored Events

Total DISI Projects

DISTRICT IDENTITY (DISI)

Lake Merritt Uptown District Association

Funds from this line item allocated to DISI rebranding.

Includes purchase of domain name for new web platform.

$13K difference offset by Unallocated Carry Forward funds.

5,000.00 Increased funding authorized by board at the March meeting

1,000.00 Includes sponsorship of Hack the Hood graduation.

5,000.00 Variance offset by donations received through Eventbrite.

1,500.00 W/in annual budget.

21,094.00 Variance due to increase in monthly rent for occupancy of

1,258.00 Paid in full

6,500.00 Underspend due to savings incurred by working with a

10,000.00 Includes DISI Committee approved sponsorships of both

3,500.00 City has reimbursed the district $2,500.00 for banners.