Course Outline

Business Environment
Program: PGDM (FMG-23)

Credit: 1

Term: III

Academic Year: 2014-2015

Faculty: Prof. Shallini Taneja

Office Contact: 011-41242470

and Dr. K L Chawla

Email: staneja@fsm.ac.in; klchawla@fsm.ac.in

Introduction
This course attempts to impart the understanding of the environment within which the business
operates. As the environment influences almost every aspect of business (be it its nature, its
location, the prices of products, the distribution system etc.), it is important to learn about the
various components of the business environment, which consists of the economic aspect, the
socio-cultural aspects, the political framework, the legal aspects and the technological aspects
etc. The course has a strong managerial orientation that is relevant to the current business
environment. In addition, this course will also acquaint the students with the concept of social
responsibility of business and corporate governance.
Objectives

To familiarize the future managers with the concepts of the macroeconomic environment of
business
To understand the various socio-economic frameworks and their usefulness in the
decision making process in the evolving business environment
To analyse the recent changes in the economic , legal and social environment particularly in
the Indian context

Text Book:
Business Environment: Shaikh Saleem, Pearson Education (Recent Edition).
Reference Books:

Business Environment: Text and Cases by Justin Paul, The Mc Graw-Hill (Recent Edition).
Indian Economy by Rudra Dutt and Sundaram, Chand Publisher, 2014.
Business Environment- Indian and Global Perspective : Faisal Ahmed and M. Absar Alam,
PHI, 2014

Pedagogy
The teaching pedagogy would consist of lectures, case studies, presentations by students, group
assignments and group discussions.
1

Evaluation Component and Weightage

Case Study
Assignment
(Group Project/ viva)
Class Participation
Mid- Term
End- Term

: 10
: 20
: 10
: 20
: 40
________
Total 100 Marks

Session Plan
Session
No.
1

Session Theme

Reading

Meaning, Components of Business

Saleem, Chapter:1
Environment and its relevance in the present
context
Environmental Scanning and Economic Saleem, Chapter:1 and Additional Reading
Material will be provided
Systems

The Corporation and its Stakeholders

Reading Material will be provided

Managing Public Issues and Stakeholder

Relationships (Mapping Models)
Business and Public Policy (Relationship
between the Business and Government)

Reading Material will be provided

Cultural and Demographic Environment

New Economic Policy of 1991 along with

the problems of Privatization and Policies of

Reading Material will be provided ;

Case: Government Regulation of Tobacco
Products
Reading Material will be provided; Case:
Conflict Diamonds
Saleem, Chapter : 22, 23 and 24
2

8
9
10
11
12
13
14
15
16
17
18
19
20

Disinvestment Strategies
Make in India policy

Reading Material will be given

Changing Paradigms in Planning

Saleem , Chapter : 2 Reading Material will be
Commission India : NITI Aayog
given
An Approach to the current Planning policies Article: Prospects and Policy Challenges in the
Twelfth Plan
Industrial Policy
Industry Analysis (Infrastructure, Aviation,
Telecom, Energy sectors etc.)
Monetary Policy and Banking Sector
Reforms
Fiscal Policy
Special Economic Zones (SEZs) in India

Saleem, Chapter : 3
Discussion papers

Foreign Direct Investment (FDI)

Role of Multilateral Institutions (World
Bank, IMF, WTO, ADB etc.)
Social Environment A: Business Ethics and
its impact on Business Environment
Global Recession and Ease of Doing
Business in India
Sustainable Development in Global Business

Saleem, Chapter : 25
Saleem, Chapter : 29 and Chapter: 30

Saleem, Chapter : 5
Saleem, Chapter : 5
Saleem, Chapter : 28

Saleem, Chapter : 19
Reading Material will be provided
Reading Material will be provided