Market Research Questionnaire for Healthy

Takeaway
1. Monthly take-home?
a)
b)
c)
d)

Between $ 0 $ 3,000
Between $ 3,000 $ 5,000
Between $ 5,000 $ 8,000
More than $ 8,000

2. And are you?

a) Male
b) Female

3. Which age group do you fall under?

a)
b)
c)
d)
e)
f)

16
21
26
31
36
40

20
25
30
35
40
>

4. Do you eat breakfast

a)
b)
c)
d)
e)

At home
At the office
At a nearby eatery
In the car on the run
I dont eat breakfast

5. During a 5-day week, for lunch how often would you

a) Eat at a nearby eatery with friends
i.

0 days
days

ii.

1 2 days

iii.

3 4 days

iv.

All 5

b) Takeaway food from an eatery and eat somewhere else

i.

0 days
days

ii.

1 2 days

iii.

3 4 days

iv.

All 5

ii.

1 2 days

iii.

3 4 days

iv.

All 5

1 2 days

iii.

3 4 days

iv.

All 5

c) Prepare a meal at home

i.

0 days
days

d) Workplace sponsored meals

i.

0 days
days

ii.

6. What do you usually eat for lunch?

a)
b)
c)
d)
e)

Fast food (e.g. McDonalds, Subway)

Caf/Western fare (Sandwiches, Salads, Pastas, Coffee)
Snacks (Crisps, Chocolate, Candy)
Home-cooked meals (please specify)___________________
Other _____________________

7. How much do you usually spend on your daily lunch?

a)
b)
c)
d)
e)
f)

$ 5 $ 10
$ 11 $ 15
$ 16 $ 20
$ 21 $ 25
$ 25 $ 30
> $ 30

8. Please number from 1 8 (1 being most important, 8 being least important),

which factors do you think are the most significant when choosing an eatery.
Service
Affordability
Value for money (what you get for what you pay)
Taste
Nutritional content

Convenience
Food quality
Ambiance

9. How healthy and nutritious do you think your current meals are?
a)
b)
c)
d)

Not healthy at all

Neither healthy or unhealthy
Quite healthy
Very healthy

10.Do you have a wish to eat healthier?

a)
b)
c)
d)
e)

Most definitely
Possibly
Doesnt really occur to me
Not really
Definitely not

11.If you were planning on eating healthier, which meal adjustments would
apply to you? (tick all that apply)
a)
b)
c)
d)
e)
f)

Less
Less
Less
Less
Less
Less

sodium
sugar
fat
carbohydrates
protein
calories

12.How often in a week do you take away food?

a)
b)
c)
d)

1 2 times
3 4 times
5 6 times
> 6 times

13.When and for what occasion do you take away food? Please tick all that apply.
a) Breakfast

b)
c)
d)
e)
f)
g)
h)

Lunch
Dinner
After work
After gym
Weekdays
Weekends
Other______________

14.What kind of bread, if any, do you prefer to eat?

a) White
b) Whole-meal
c) Multi-grain
d) High-Fibre
e) Other_______________________

15.Do you think bread is healthy?

a)
b)
c)
d)

Yes
No
Depends on the bread
Dont know, dont care

16.Do you and if so, how often consume any of the drinks below
a) Home/Office brewed coffee
i.

0 times
than 5

ii.

1 2 times

iii.

3 4 times

iv.

More

b) Coffee from cafs, convenience stores etc. (Starbucks, Nescafe Cans)

i.

0 times
than 5

ii.

1 2 times

iii.

3 4 times

iv.

More

0 times
than 5

ii.

1 2 times

iii.

3 4 times

iv.

More

ii.

1 2 times

iii.

3 4 times

iv.

More

c) Tea
i.

d) Juice from cartons

ii.

0 times
than 5

e) Freshly squeezed juice

i.

0 times
than 5

ii.

1 2 times

iii.

3 4 times

iv.

More

ii.

1 2 times

iii.

3 4 times

iv.

More

f) Cold-Pressed Juices
i.

0 times
than 5

17.What are the top 3 medias that you regularly consume and pay attention to?
a) Radio
b) Newspapers
c) Social Media
d) Magazines
e) Online Blogs
f) Flyers/Posters