QUESTIONNAIRE

I, Ms. Dixita Ubhrani, student of T.Y.B.B.A Naran Lala College of Commerce and Management,
Navsari, am going to do survey on, Awareness and Attitude of Consumers towards Green
Marketing. As per the curriculum of B.B.A, we are required to prepare survey project report during
the final semester. No personal information shall be disclosed anywhere in any form.

Demographic Profile:
Gender

: M

( )

Age (years)

: < 20 ( )

20 -30 ( )

Occupation

: Student

( )

Professional ( )

Income Level: < 2 lakhs

( )

( )
30 40 ( )

40 50 ( )

Businessmen ( )

Service ( )

Housewife

Other

( )

between 5 to 10 lakhs ( )

> 50 ( )

( )

2 to 5 lakhs

( )

More than 10 lakhs ( )

Education Level:

No formal education ( )
Post Graduate
( )

School Level ( )
others
( )

1) Are you aware of green products (i.e. Eco-friendly products)?

Yes ( )
No ( )

Graduate ( )

A little ( )

IF YOUR ANSWER IS NO THEN PLEASE DO NOT CONTINUE

2) Do you think there is enough information available about green features when you buy
the product ?
Yes ( )
No ( )
3) Have you heard of any campaign related to Green Marketing?
Yes ( )
No ( )
Can you recall any ________________________ (Mention at least 2 Products / Companies)
4) Do you consider the environmental aspect of the products while buying?
Yes ( )
5) Does Green Marketing appeal you?
Yes ( )

No ( )
No ( )

6) By which media do you come to know about the Green Products?

TV Advertisement ( )
Print Advertisements ( )
Word of Mouth Communication ( )

Hoardings ( )
Events ( )
Radio Advertisements ( )

7) What is the main reason that makes you feel willing to pay more for the green products?
Enhance quality of life
( )
Environmental protection responsibility
( )
Potential increase of product value
( )
Getting high level of satisfaction
( )
8) Do you agree upon the concept of green products as value for money ?
Yes ( )

No ( )

9) Have you ever read the details mentioned on the Package of a product that emphasizes being
environment friendly ?
Yes ( )

No ( )

10) Why do you think green marketing is in headline nowadays?

( ) Consumers are being aware of green products
( ) Company increasing its competitive edge
( ) Companys attempt to address societys new environment concern
12) Which marketing element strongly influences your buying behaviour of green products?
( ) Price
( ) Promotion
( ) Product -Product-quality
( ) All of the above
( ) Package
13) Which category of Green Product have you bought from the below mentioned category of
products?
(
(
(
(

) Automobile
) Cosmetics
) Electrical
) Others

( ) Food
( ) Apparels
( ) Mobile / Electronic products

14) How was your experience with green products?

( ) Very bad
( ) Good
( ) Bad
( ) Very Good
( ) Average
( ) No experience so far
15) Do you think companies are trying to cheat customers in the name of Green products?
( ) Yes
( ) No
( ) Sometimes
-------------------------------------------------------THANKS------------------------------------------------------