Академический Документы
Профессиональный Документы
Культура Документы
History:
While the Volvo Group built its first truck in Sweden in
1928, Volvo first entered the North American truck
market in 1959. It was not until the mid-1970s that Volvo
was established as a permanent part of the U.S. truck
market, through Volvo of America Corp.
1959 - Volvo Titan, Volvo Viking, Volvo Starke launched.
1971 - Volvo placed eight F86 trucks in the United States
for tests.
1974 - Volvo F86 launched in northeastern United States.
1976 - Volvo F613 medium-duty truck launched.
1993 - The Volvo D12 engine launched in the United
States.
1996 - Volvo VN launched.
2000 - Volvo VHD launched.
2002 - The new Volvo VN launched.
2005 - The D16 Engine was launched.
2009 - Volvo introduces EPA '10 Volvo SCR engines and
Volvo Enhanced Cruise (VEC).
2011 - Volvo Trucks assembled its 500,000th truck in the
United States.
2011 - Production of natural gas-powered Volvo VNM
model begins.
2012 - Production of natural gas-powered Volvo VNL
model begins
Major competitors:
Navistar International Corporation
Paccar Inc
Daimler Truck
Profit:
Volvo FH series
SWOT ANALYSIS:
STRENGHT:
Volvos major strength is in its reputation of high
reliability, state of the art safety feature and good
comfort that it provides to the truck driver and its
passengers. It is the major point of differentiation
from their competitors.
Volvo has and advanced production line and
standardized parts and components. This helps the
company with lowering their costs and be more
cost efficient.
Threats:
There are significant differences between the
customer demand in the U.S. and the customer
demand in Europe. The difference in preferences
poses a great threat to the companies that want to
enter and survive in the U.S. market because they
cannot apply the way they do business elsewhere
in the U.S.
Also, intense competition in the U.S. market leaves
very little room for mistakes.