INDEX

advertisements, 912, 1819, 24, 639, 71,

74, 78, 84, 105, 1089, 11117, 119,
123, 1301, 134, 13641, 14650,
1523, 1556, 158, 1614
advertising, 181 See alsoscientific marketing;
See also promotion; See also publicity,
12, 58, 1012, 16, 1819, 223,
26, 302, 34, 367, 39, 44, 46, 49, 54,
6371, 75, 77, 7980, 84, 8792, 96,
101, 103, 1056, 10812, 11417, 119,
1212, 1302, 13442, 1469, 1524,
156, 160, 1624, 170, 179
strategy, 23 See alsopromotional strategy
amoxicillin, 46
antibiotics, 9, 31, 439, 516, 5862, 111,
129
antidepressant, 13, 93, 119, 121, 16973,
176, 178, 181, 183, 187, 191, 193, 195
205, 207, 210
antidiabetics, 12, 21, 67, 1301, 143
anxiety, 801, 85, 119, 177, 179, 181, 184,
191, 2003
anxiolytics, 80
artificial sweetener, 136

business, 45, 9, 19, 2932, 346, 401, 45,

64, 105, 110, 113, 129, 134, 143, 205

capitalism, 4, 163, 168

chemotherapy, 3, 168, 172, 177, 191
chlorpromazine, 13, 99, 171, 178, 191, 204,
207
Choay, 134, 141
chronic disease, 130
clinic, 211 See also hospital, 13, 137, 141,
193, 195, 199200
clinical
practice, 13, 191
trials, 4, 67, 9, 13, 46, 50, 524, 5761,
88, 116, 122, 156, 167, 173, 1767,
17980, 186, 189, 193, 199, 205
colour code, 71, 1212
colour concept Seecolour code
communication, 2, 6, 9, 325, 378, 66, 69,
87, 8990, 101, 109, 118, 124, 130,
137, 142, 154, 165
conflict of interests, 2, 189
consumer, 165 See also patient, 1213, 30,
39, 46, 54, 109, 131, 136, 141, 146,
1545, 15964
barbiturate, 21
consumption, 3, 8, 10, 14, 20, 26, 44, 47,
Bayer, 4, 19, 2930, 32, 35, 38, 48, 64, 902,
545, 57, 78, 80, 111, 124, 126, 131,
101, 131, 1357, 189
164, 167, 175, 187
brand, 10, 31, 48, 712, 84, 121, 132, 134, contraception, 14550, 1525, 1635
150, 164, 170
contraceptive, 165 See alsopill, the, 12, 146,
branding, 22, 26, 31, 72, 165
14950, 152, 1546, 158, 164
brochure, 201 See also flyer; See also leaflet, cost, 1, 13, 37, 56, 135, 175, 211
125, 136, 179, 182
cybernetics, 9, 30, 32, 356, 38, 402, 109
bulletin, 177 See alsojournal, 1, 645, 135
43
database, 11, 647, 72, 76, 78, 835

Copyright

263

858 Scientific Marketing.indd 263

20/01/2015 17:24:17

264

The Development of Scientific Marketing in the Twentieth Century

depression, 1314, 25, 83, 85, 119, 1235,

147, 169, 1712, 174, 17988, 192,
1959, 201, 204, 211
design, 10, 60, 71, 105, 110, 112, 121, 136,
1467, 150, 155, 175, 180
diabetes, 1213, 45, 75, 1301, 13443
diagnosis, 13, 789, 118, 124, 169, 172, 182,
1856, 194, 2001, 211
diet products, 12
direct-to-consumer advertising Seepublicity
disease, 184 See alsoillness, 12, 17, 246, 51,
67, 789, 934, 118, 121, 125, 142,
145, 169, 177, 181, 183
disorder, 245, 108, 124, 169, 1823, 186,
195, 211
diversification, 78, 111, 113, 120, 165, 192
doctor, 174 See alsophysician; See alsopractitioner, 23, 29, 35, 37, 52, 120, 123, 159,
162
dosage, 20, 87, 91, 108, 172, 174, 183
drug, 14, 619, 223, 256, 31, 33, 367,
40, 423, 467, 504, 5865, 67, 69,
734, 77, 7980, 84, 878, 91, 97, 99,
1012, 105, 10818, 1203, 126, 130,
134, 13943, 14550, 1526, 15865,
1678, 175, 178, 189, 191202, 204,
2067, 20912
market, 68
drug representative, 6

forecasting, 32, 34
gender, 12 See alsosexuality
Germany, 7, 10, 12, 1819, 23, 29, 32, 401,
43, 656, 6870, 77, 7980, 835, 88,
90, 1301, 134, 143, 14550, 1524,
160, 1645, 171, 175, 179, 1835, 187
graphics, 11, 72, 120, 132
gynaecology, 149, 153
Hamilton scale, 180
health
insurance, 3, 56, 138, 168
hospital, 5, 13, 43, 45, 58, 83, 99100, 171
2, 1802, 184, 187, 191, 2012, 204
illness, 59, 124, 159
image, 19, 22, 24, 39, 49, 703, 89, 102, 116,
118, 1204, 131, 135, 143, 150, 161,
164, 170
indication, 10, 245, 60, 79, 83, 11920,
1245, 148, 1523, 1712, 1834,
1867, 212
industrialization, 34, 72, 87
infection, 59
innovation, 9, 1518, 212, 256, 301, 35,
38, 62, 135, 175, 180, 189, 1923, 200,
2047, 21112
insert, 66, 116, 135
Insulin, 12, 129, 132, 1345, 13743
internationalization, 84

Copyright

economics, 15, 30, 41, 87, 110, 167

efficacy, 2, 6, 5960, 11516, 1223, 126,
134, 146, 173, 182, 187, 192, 2012
journal, 141 See alsobulletin, 12, 35, 37, 65,
Eli Lilly, 129
68, 71, 90, 108, 110, 112, 1358, 140
emblem, 15, 118, 1234
epilepsy, 79
law, 12, 223, 75, 77, 84, 11315, 1489,
ethics, 5
152
experiment, 97, 99, 103
leaflet, 131, 1356, 179
life style, 143
feminity Seegender
literature, 1, 3, 15, 17, 83, 109, 111, 125, 131,
film, 11, 88103
141, 143, 168, 1723, 182, 184, 188,
library, 92
210
firm, 12, 9, 12, 29, 31, 40, 5860, 703, 77, logo, 73, 96, 118
95, 99, 105, 112, 116, 118, 121, 1348, LSD, 93, 99
1702, 175, 179, 1845, 191, 193, Ludiomil, 13, 170, 17881, 183, 1857
1978, 201, 2057, 210
flyer, 180 See also brochure; See also leaflet, magazine, 223
110, 156, 179
mailing, 1, 105, 113, 171

858 Scientific Marketing.indd 264

20/01/2015 17:24:17

Index

265

management, 15, 24, 30, 3841, 54, 10910,

129, 168, 1701, 1735, 177, 17981,
185, 192, 200, 202, 2046, 21112
market, 14, 69, 11, 13, 15, 1719, 212,
2932, 34, 3842, 44, 4651, 534,
579, 61, 64, 67, 69, 80, 834, 878,
105, 108, 11013, 117, 122, 12931,
135, 137, 1413, 1456, 149, 155,
15960, 163, 165, 16778, 1803,
1879, 1913, 197, 199202, 2057,
21012
introduction, 199
research, 40
marketing, 115, 1819, 226, 2932,
349, 41, 44, 4651, 5361, 634, 67,
69, 78, 834, 8790, 946, 1003, 105,
10818, 1204, 1267, 12931, 134
5, 138, 1423, 14550, 1526, 15860,
1625, 16771, 173, 17581, 1839,
1912, 2001, 2056, 21012
practices, 87, 103, 181
strategy, 154
marketing loops Seeadvertising; See alsoscientific marketing; See alsopromotion
medical association, 65
Merck, 4, 134, 180, 202
methodology, 9, 199201
motherhood, 159 See alsoreproduction; See
alsogynaecology; See alsopregnancy

1235, 131, 135, 137, 1413, 148, 153,

155, 159, 1623, 165, 180, 184, 186,
193
pharmaceutical
company, 1, 29, 902, 94, 96, 99100,
102, 140
enterprise, 130
pharmacist, 4, 31, 114, 177
pharmacology, 115, 159, 175, 179, 192, 194
5, 1979
photos, 67, 72
physician, 205 See also practitioner; See
also doctor, 3, 5, 16, 26, 37, 52, 87,
946, 99102, 105, 116, 120, 1235,
148, 153, 156, 172, 177, 186
picture, 210 See alsovisualization, 79, 91, 99,
115, 125, 148, 150, 153, 162, 179, 199,
202
pill, the, 165 See alsocontraceptive, 12, 145
9, 1526, 15864
practitioner, 183 See alsodoctor; See alsophysician, 25, 47, 65, 1245
pregnancy, 33, 56, 145, 148
prescription, 45, 1014, 16, 1819, 226,
48, 537, 61, 64, 78, 108, 111, 11718,
123, 126, 131, 137, 139, 1489, 153,
158, 162, 1689, 175, 1802, 184, 186,
192, 2056, 210
prestige, 5, 134, 175
professionalization, 10, 69, 84, 105, 10910,
narrative, 99, 11718, 123, 141, 169
112, 116, 171
neurasthenia, 24, 79, 81, 84, 169, 172
prognosis, 35, 401, 210
neuroleptic, 171, 202, 204, 210
progress, 1618, 26, 30, 33, 49, 83, 135, 141,
newspaper, 91
199
promotion, 813, 205 See also advertising,
opinion
45, 713, 345, 37, 44, 467, 524,
leader, 95, 99100
64, 69, 88, 90, 96, 1012, 105, 10811,
research, 33, 36
113, 115, 126, 140, 146, 170, 176, 178,
organization, 59, 1214, 2930, 3841,
1802, 188, 1912
90, 96, 113, 127, 167, 174, 1768, 181, promotional strategy, 202
1834, 1869, 200, 205, 212
propaganda, 30, 34, 80, 89, 106, 175, 185
overprescription, 43, 56
psychiatrist, 99, 171, 17980, 184, 191, 193,
196, 203
package, 23, 73, 112, 114, 117, 137, 1556
psychiatry, 11, 1214, 20, 245, 68, 7880,
painkiller, 18, 125
85, 934, 100, 169, 1712, 17981,
patent, 50, 54, 135, 141, 168
1834, 186, 201
patient, 194 See also consumer, 1112, 45, psychology, 34, 87, 109, 113, 167
59, 745, 81, 94, 101, 115, 118, 121,

Copyright

858 Scientific Marketing.indd 265

20/01/2015 17:24:17

266

The Development of Scientific Marketing in the Twentieth Century

psychotropic drugs, 11, 13, 21, 678, 73,

7580, 83, 11617, 119, 124, 169, 174,
177, 185, 191, 193, 207, 211
public, 34, 9, 15, 22, 26, 445, 5361,
634, 92, 95, 99, 111, 11314, 125,
129, 138, 1401, 147, 154, 164
publicity, 177 See alsoadvertising, 6, 1113,
634, 68, 95, 100, 110, 11218, 131,
170
quality, 2, 41, 100, 132, 1345, 149, 154,
159, 1623
rationalization, 19
references, 4, 7, 67, 71, 111, 116, 123, 125,
146, 154, 158, 171
regulation, 34, 7, 9, 11, 14, 534, 601, 63,
757, 113, 143, 153, 189
reliability, 41, 134, 141, 154
reproduction, 162 See alsomotherhood; See
also pregnancy; See also gynaecology,
1478, 150
research, 211, 1316, 1819, 212, 24,
267, 2935, 3740, 42, 44, 57, 601,
645, 6970, 78, 879, 91, 99, 102,
105, 108, 11012, 126, 129, 138, 140,
1456, 157, 165, 16771, 173, 17581,
184, 1869, 192, 194, 198, 200, 2056,
21012
and development, 31, 3940, 42, 578,
200
industrial, 12, 205
risk, 4, 20, 31, 33, 48, 5960, 75, 121, 145,
147, 158
Roussel, 4, 112, 131, 134, 137

scale, 26, 9, 20, 26, 46, 61, 84, 110, 1689,

1735, 1912, 211
scandals, 2
Schering, 4, 32, 64, 131, 134, 147, 1523,
156, 158, 160, 162
science, 23, 5, 9, 11, 1314, 25, 30, 34, 38,
42, 44, 49, 54, 63, 66, 89, 100, 1089,
111, 116, 119, 142, 167, 188, 248
scientificity, 5, 132, 1345, 143
scientific marketing, 211 See alsoadvertising,
2, 910, 12, 44, 46, 51, 56, 58, 61, 84,
8790, 1023, 105, 108, 110, 115, 126,
143, 1456, 1678, 176, 183, 1889
screening, 3, 67, 1314, 96, 99, 1013, 114,
168, 174, 1778, 189, 1923, 195, 200,
2045, 207, 20912
second-line treatment, 51
sedatives, 201, 80, 169
sexuality, 162 See also gender, 1468, 150,
154, 159
side effect, 158
slogan, 76, 120, 122, 1245, 148, 156, 160,
162, 164
sociology, 15, 61, 109, 167
specialty, 95, 167
standardization, 34, 12, 17, 134, 1456,
1546, 15860, 1634
standards, 7, 12, 17, 57, 60, 149, 159, 211
statistics, 48, 110, 140, 160, 173, 192
strategy, 37, 46, 49, 51, 545, 70, 90, 923,
95, 1001, 11718, 121, 124, 140, 150,
1578, 160, 172, 192, 196, 200, 210
stress, 75, 835, 137, 152
Switzerland, 19, 171, 1789, 1846
symposium, 33, 179, 1836
symptom, 18, 24, 120, 169, 187, 2001, 212
systems research, 32, 42

Copyright
safety, 2, 12, 47, 5961, 134, 1456, 149,
154, 156, 158, 163
sales, 6, 8, 1314, 1922, 245, 312, 34,
368, 4654, 56, 61, 83, 889, 100,
102, 105, 109, 11112, 126, 130, 132,
1345, 145, 149, 153, 165, 168, 170,
173, 175, 1778, 180, 182, 187, 2001,
2056, 212
figures, 37
representative, 47, 523
Sandoz, 11, 926, 98102, 170

858 Scientific Marketing.indd 266

test, 51, 191, 1934, 1989, 204, 207, 209

textbook, 112
theory, 8, 31, 41, 67
therapeutic
cultures, 10, 146, 154, 165
regime, 141
revolution, 7, 68, 85, 169
Tofranil, 1212, 125, 1703, 176, 17883,
187, 191, 193, 1959, 2012, 204, 207,
21011

20/01/2015 17:24:17

Index
tranquilizer, 83, 118, 173, 176, 181, 183,
2067
treatment, 5, 1213, 223, 44, 46, 513, 60,
67, 81, 83, 91, 99100, 114, 116, 118,
1223, 125, 130, 13740, 142, 1712,
179, 1823, 1857, 191, 194, 197202,
211
trope, 123, 125
trust, 23, 73, 134

267

university, 5, 1819, 26, 39, 78, 114, 153

USA, 1, 34, 109, 129
visual
elements, 67, 71, 108, 116, 147
techniques, 67, 69, 71, 111
visualization, 1012, 75, 84, 108, 11112,
11520, 122, 126

Copyright

858 Scientific Marketing.indd 267

20/01/2015 17:24:17