Welcome!

To transform the lives (and hustle) of business

leaders & people with criminal histories
through their collabora:on along the
entrepreneurial journey

Defys Leadership
Catherine Hoke, Founder & CEO
6 years at Summit Partners / American
Securi:es Capital Partners
5 years as Founder & CEO of PEP
Named one of Fast Companys 100
Most Crea:ve People in Business

Markus Leibundgut, CTO

20 years of tech experience; senior
management posi:ons
Director of e-business at a $2 billion
company
MBA, NYU + Masters in EE

Louis Kanganis, COO

12 years of hedge fund experience
Held C-level posi:ons for 6 startups
in the online media, ecommerce
and systems / soXware industries
Raised $15M+ of seed and growth
capital
MBA, Columbia

Vik Venkatraman, Entrepreneur in
Residence
Three-:me entrepreneur
Brand manager for Red Bull
Former management consultant

YOUR DEFY EXPERIENCE

Defys innovaNve program relies on a combinaNon of

Online courses
In-person training sessions / events
Mentoring and execu:ve interac:on
Leadership and character development
Business plan compe::ons

What Will You Learn?

Entrepreneurship Skills

Opportunity recogni:on
Supply & demand
Mission, vision, and values
Market research
Compe::ve advantage
Consumer proling &
targe:ng
Pricing
Sales & customer acquisi:on
Marke:ng
Financial modeling
Legal en:ty forma:on

Customer contracts
Corporate social responsibility
Customer service
Management & opera:ons
Valua:on
Raising debt and equity

PresentaNon and Technical Skills

Presenta:on skills
Interviewing skills
Dressing for success

Personal nance
Computer skills

SoQ Skills
Character
training
Emo:onal
awareness
Empathy
Parenthood
Rela:onships
Goal-seang
Team-building
Values
Healthy habit
forma:on

Spiritual
development
Nutri:on
Self-awareness
Meaningful
apologies
Social e:quebe
Business
e:quebe
Love languages
Enneagram
Arma:ons

Expect To

Work extremely hard

Be coached to deliver strong results
Build las:ng bonds with EITs and Mentors
Network with extremely successful people
Re-dene what you believe you are capable of doing

Sample Faculty

Harvard Business School Professors

Seth Godin, Founder, Squidoo and Best Selling Author
Ash Maurya, Founder, Spark59 and Author, Running Lean
Duncan Niederauer, CEO, New York Stock Exchange
Tim Draper, Founder, Draper Fisher Jurvetson

PROVING THE MODEL

Results
2012-13: 115 EITs
71 businesses
84 jobs created
95% employment
85% income increase
< 5% recidivism
2,000+ execs
2014: 200 EITs in 6 states

PEP: 600 Graduates in 5 years

Grads generated $13M in
income; paid $4M in taxes per
year
98% employment
60+ start-ups
7,500 execu:ve volunteers
Recidivism less than 5%

Coss Marte

Served 5 years (narcoNcs)

Founder, Coss AthleNcs

Lionel Manigault

Served 5 years
(possession of rearms,
narcoNcs)
Founder, AmI

In truth, Im scared. Im scared to fail. But, this fear is good because I am

using it as a sign to become the best in life by becoming my best self.

Rob Lilly

Served 5 years
(burglary, possession of
rearms, narcoNcs)
Founder, Powerhouse
Events and Catering

ITS WHO YOU KNOW

2,000+ Execs Gave 12,000 Hours

Google
Draper Fisher Jurvetson
LinkedIn
Goldman Sachs
Omnicom
Bloomberg
Blackstone
Capital One
Maverick Capital
Samsung
NYSE
Deutsche Bank
NY Life
Merrill Lynch
Bank of America
Union Square Ventures

Sample CompeNNon Judges

Nick Grossman
VC, Union Square Ventures
Manages over $650 million
Early investor in Twiber, Foursquare, Kickstarter, etc.
Hans Hickler
CEO, Ellipsys Advisors
Former CEO, DHL Express

Hank Hamilton, III

Chairman, TGS Geophysical
$3B publicly traded company with 1,000 employees

I went to Defy Ventures business plan compeNNon, and aQer meeNng these
guys, I determined that Defy Ventures is a very worthy cause (something I
rarely say about a non-prot), and prisons really need to be rethought. The U.S.
puts more people in prison per capita and for longer periods of Nme than any
other country. Time for a fresh look at crime and what to do with people who
commit crimes.
Tim Draper
Founder, Draper Fisher Jurvetson
VC, $7 Billion under management

Rather than condemning people for their past mistakes, Defy Ventures
recognizes that many former drug dealers and gang leaders share similar skill
sets and talents with top business leaders. They aim to nurture these abiliNes
to help both the individuals as well as society as a whole.

Richard Branson
Founder: Virgin Group
Net Worth ~ $5 billion

THE SCHEDULE

2015 Schedule
January -
March

Intro
Complete online training courses
Training Receive online mentoring with Execu:ve Mentors
Par:cipate in Mocktail Compe::on and Execu:ve
Evening

Beginning
in Spring
2015

Academy Complete online training courses (9 months):

Training
3 months (white belt)
3 months (blue belt)
3 months (purple belt)
Par:cipate in peer groups, and at least one in-person
event / month
Write a 10-15 page business plan
Get matched with a dedicated Execu:ve Mentor who
will help you write your business plan and build your
business
Compete in BPCs with $100,000 in total prizes
Launch your own company!

TUITION

Charging TuiNon

Defy wants to serve more EITs and become nancially

sustainable
When we have skin in the game, we take opportuni:es
more seriously
College costs much more (and doesnt include the network
that Defy oers or provide business startup nancing)

Graduate college Get an entry level job

Graduate Defy Become a CEO with guaranteed startup funding

Defy is a Nonprot
1. We are NOT here to prot o of you
2. Through scholarships, we fundraise 90% of the cost of serving you

$125 Intro-Training Cost

We want this to be
aordable, so our
price to you for the
Tryout is

Included in Program TuiNon

Boost your rsum: List Defy as a present ac:vity
Job reference: We will provide one
Startup funding: Eligibility to par:cipate in compe::ons
with total prizes of over $100,000
A guarantee: We will fully refund your Tryout cost if you
complete the en:re Academy Training Program, compete
in at least two business plan compe::ons, and earn less
than your cost in prize winnings

This could be you.

Or this

Jose with John Starks at

the Defy 2014 Hoops
benet tournament at
MSG

Or this

Lasyah Palmer collec:ng

his $2,500 prize for
winning our February
2014 Capital Call
Compe::on