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CONTENT_ LIST
CHAPTER NOs
CHAPTER_LIST
PAGE NOs
INTRODUCTION
16
PROFILE
3
FINDINGS &
69
SUGGESTION
4
CONCLUSION &
BIBLIOGRAPHY
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75
INTRODUCTION TO MARKETING
MEANING:
The word market is often is often misused and therefore misunderstood, it is used instead of the
word selling which is done on a more grand or better way. A market is a place where goods are
bought and sold; arena for exchange, in its broadest sense marketing should mean the study of
market.
Marketing is a compressive term it includes a group of business activities in to create and
promote consumer demand and to direct the flow of goods / services from the original producer
to the final consumer in the process of distribution.
CHAPTER-I
American marketing association defines marketing as, the performance of business activity that
directs the flow of goods and
services from the original producer to the final consumer in the
INTRODUCTION
process of distribution. Steel, Silico defines marketing as the human activity directed at
satisfying needs and wants through exchange process.
From the above definition, it is obvious that traditional description of marketing was mainly
concerned with the physical movement of goods, while the modern concept of marketing is
consumer oriented. It makes customer the focus of all business activities, this one can say that
marketing both begins and ends with the customer.
MARKETING RESEARCH
The business environment in India is full of opportunities. For successful business,
market research system is most important. Marketing research can be defined as, the systematic
gathering re cording and analyzing the data about the problem relating to marketing of goods and
services. Good communication and coordination are essential if research, objectives are to be
clearly stated,
If the project is to be carried out efficiently and if the findings are to be effective in decision
making
Accurate and appropriate data is essential for good decision making. The marketing
manager of today is being called upon to be well informed, concerning a number of new
techniques, which are being used. Effective decision concerning the use of those methods require
the marketing researcher and the marketing manager to be well versed in the methodology,
assumption, limitation and application of such methods
Marketing research helps a firm to identify and solve problems, to identify and evaluate market
opportunity and to develop the effort needed to exploit it. Marketing research is useful in wide
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varieties of activities. These are sales forecasting, measuring market share, identifying orders,
managing inventory, analyzing demand, measuring price perception and advertising
effectiveness, analyzing audience characteristics and scheduling advertisements.
Objective of the study:
RESEARCH METHODOLOGY:
The research methodology that has been adopted for this project is as follows.
The research was qualitative. As a part of qualitative research information was collected
Definition:Research is the systematic investigation of fact that seeks to establish relationship between two
phenomenons.
Research Design:A Research design is arrangement of conditions for the collection. And analysis of the data in a
manner that aims to combine relevance to the research purpose with economy in processor. If it
is frame work of plan that guides the collection and analysis of data the research design is the
conceptual structure with in which research or study is concerned. It may be said to be blue print
for the collection, measurement and analysis of data.
Type of Study
Description
Method of Study
Survey method
(c) Observation.
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The Exploratory Research Design was used at the preliminary fall for classifying concepts. This
preliminary research was conducted through survey of literature Related to Nava Bharath
ventures, coupled with the opinion and knowledge of Experts of the file.
2).
Descriptive Research was then used for describing the characteristics of the Population under the
study and the frequency with which something occurs.
DATA COLLETION METHOD:
From this study the information has been gathered from following sources:
Primary Source
Secondary Source
PRIMARY DATA:
Primary data is gathered by administering carefully prepared structured questionnaire, which
include open-ended dichotomous questions.
SECONDARY DATA:
Secondary data is gathered form future groups/pantaloons groups,
http://www.nbventures.co.in website.
STATISTICAL ANALYSIS:
From the questionnaire the analysis and interpretation was done by using simple tabulation and
bar chat, the chart represents the responses given by respondents.
CONTACT METHOD:
PERSONAL INTERVIEW
This type of interview is a one to one interaction based interview, where the personal
communication is advanced; and the researcher can analyze the information.
FORMS OF QUESTIONS:
OPEN ENDED QUESTIONS
They are descriptive in nature. Respondents are allowed to answer in their own words.
Questions like the actual opinion of the respondent about a product.
CLOSE ENDED QUESTIONS:
They are not descriptive in nature. Customers will be given certain choices and have to
choose a choice among them. These will be analyzed, easy but sometimes the respondents
refuse to make choices.
LIMITATIONS:
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Time has been a major constraint throughout the study as it has been only for duration of
2 months.
As this survey was restricted to Hyderabad this cannot be stated as an in depth research
on this subject.
Enough care is taken in formulating the questionnaire; still some errors may creep in.
The project is based on the interview methodology by a structured questionnaire and the
personal skills of the person undertaking the project affect the results
ECONOMIC ANALYSIS
The purpose of analyze economic condition of the country in fundamental analysis to assess the
general economic situation both within the country and inter nationally.
The economy is like the tide and the various industry groups and individual companies are like
boats. When economy expands most industry groups and companies benefits and grows. When
the economy decline, most sectors and companies usually suffer The stock market does not
operate in a vacuum it is an integral part of ht whole economy of a country, more so in a free
economy that of United States and to some extent in mixed economy like ours.
To gain an insight into the complexities of stock market one needs to develop a sound economic
understanding and be able to interpret the impact of important economic indicators on stock
markets.
The following are some important factors which should be taken into account while doing
fundamental analysis:
Economic Growth
Per capita income
Industrial Production
Inflation
Interest Rates
Foreign Exchange Reserves
Budgetary Deficit
Domestic Savings and Investment
Tax Rates
Infrastructure Political Situati
The economic history of India since Indus Valley Civilization to 1700 AD can be categorized
under this phase. During Indus Valley Civilization Indian economy was very well developed. It
had very good trade relations with other parts of world, which is evident from the coins of
various civilizations found at the site of Indus valley
Before the advent of East India Company, each village in India was a self sufficient entity. Each
village was economically independent as all the economic needs were fulfilled with in the
village. Then came the phase of Colonization The arrival of East India Company in India ruined
the Indian economy. There was a two-way depletion of resources. British used to buy raw
materials from India at cheaper rates and finished goods were sold at higher than normal price in
Indian markets. During this phase India's share of world income declined from 22.3% in 1700
AD to 3.8% in 1952. After India got independence from this colonial rule in 1947, the process of
rebuilding the economy started. For this various policies and schemes were formulated. First five
year plan for the development of Indian economy came into implementation in 1952. These Five
Year Plans, stared by Indian government, focused on the needs of Indian economy. If on one
hand agriculture received the immediate attention on the other side industrial sector was
developed at a fast pace to provide employment opportunities to the growing population. And to
keep pace with the developments in the world. Since then Indian economy has come a long way.
The Gross Domestic Product (GDP) at factor cost, which was 2.3 % in 1951-52, reached 9.4% in
financial year 2006-07. In 2009 it has come down to 7.8% because of Recession in advance
countries like US, European Union and Japan.
2. Economic growth
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The global demand for ferro is at an all time high nowadays. Much of the tremendous demand
for ferro around the world may be attributed to the numerous construction projects that are going
on around the world.
India has a lot of iron ores. This implies that India has a ready base for producing sufficient
amount of ferro and the experts are also of the opinion that the Indian ferro industry would
continue to grow in the coming years. In the recent times the production of ferro has gone up in
the country from 17 million tonnes in 1990 to 36 million tonnes in 2003.
The Indian ferro industry is trying to reach the 66 million tonnes mark in 2011. The high levels
of production would allow the Indian ferro industry to establish a stronghold on a number of
areas like housing, construction, and ground transportation. The special ferro produced by the
Indian ferro industry is supposed to be used in high end engineering industries like generation of
power, fertilizers and petrochemicals.
The fact that India is not a voracious consumer of ferro like some of the major economies like
China and the United States of America means that India would be able to use the surplus ferro it
produces for exporting to other countries so that their demands are met. This would help the
Indian ferro industry to be regarded as one of the most prominent ferro industries if not the
leading one.
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After the economic reforms of the early 1990s, the Indian ferro industry has evolved
significantly
to
conform
to
global
standards.
India has set a vision to be an economically developed nation by 2020. The ferro industry
is expected to play a major role in India's economic development in the coming years.
The ferro industry of India has a very high growth potential and is expected to register
significant growth in the coming decades. India is expected to emerge as a strong force in
the global ferro market in coming years.
The two major aspects that are expected to play a significant role in the growth of the ferro
industry in India are Abundant availability of iron ore in the country
The
country
has
well
established
facilities
for
ferro
production
importance
in
maintaining
the
competitiveness
of
the
industry.
Most developed countries have regulations that are aimed to protect the domestic ferro
industry. The Indian ferro industry has comparatively much lesser protection through
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the
ferro
products
in
order
to
counter
the
inflation.
The national government was supposed to come up with a decision in pretty quick time.
The ministers at various levels of Indian government have also been discussing about this
issue.
The manufacturers of ferro have reduced the price of the flat products by four thousand
rupees per ton and the worth of the structural ferro and reinforcement bars by two
thousand rupees.
The ferro industry is expected to maintain the prices for a period of the coming two to
three months so that their requests for lowering the excises on ferro imports may be
considered
by
the
national
government.
The notification to the Finance Ministry of the Indian government was absolutely
important as if it had not been made the excise duty rate would have stayed at 20% like
before. A certain amount of excise duty has already been levied by the Indian government
as per the suggestions of the Finance Bill in some other areas. The Finance Bill had been
approved by the Indian President and was passed in the latest session of the Indian
parliament.
The government of India has also been considering putting a stop to the export of ferro
from India and bringing down the prices of products made out of metals and metal alloys.
All this is being done in order to fulfill two motives - lowering and stabilizing the price of
ferro and also building up some resistance against the inflation that is supposed to be a
major threat. In fact the rise of the inflation has been brought about, to a certain extent, by
the increase in the prices of ferro.
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4. Present scenario
GDP
At present Indian GDP rate is 8.3% (March 2013), which is the second highest in the world.
According to some experts, the share of the US in world GDP is expected to fall (from 21 per
cent to 18 per cent) and that of India GDP to rise (from 6 per cent to 11 per cent in 2025), and
hence the latter will emerge as the third pole in the global economy after the US and China.
India's greater integration with the world economy was reflected by the trade openness indicator,
the trade to GDP ratio, which increased from 22.5 per cent of GDP in 2000-01 to 34.8 per cent of
GDP in 2011-12. The exports and imports grew by 22.6 per cent and 24.5 per cent respectively in
2011-12, recording the lowest gap between growth rates after 2002-03. In the first nine months
of the current year, exports reached US$111 billion, nearly 70 per cent of the year's export target.
Imports grew by 25.9 per cent during April-December 2013 due to non-POL imports growth of
31.9 per cent, implying strong industrial demand by the manufacturing sector and for export
activity.
India's greater integration with the world economy was reflected by the trade openness indicator,
the trade to GDP ratio, which increased from 22.5 per cent of GDP in 2000-01 to 34.8 per cent of
GDP in 2009-10. The exports and imports grew by 22.6 per cent and 24.5 per cent respectively in
2011-12, recording the lowest gap between growth rates after 2002-03. In the first nine months
of the current year, exports reached US$111 billion, nearly 70 per cent of the year's export target.
Imports grew by 25.9 per cent during April-December 2010 due to non-POL imports growth of
31.9 per cent, implying strong industrial demand by the manufacturing sector and for export
activity.
9.3
9.4
5
0
2008-2009
8.6
6
2009-2010
2010-2011
2011-2012
2009-2010
India today is the fourth largest country in terms of per capita income.
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The 9.4 per cent GDP growth during 2009-10, fastest since 1988-89 and second-fastest since the
country achieved independence, has translated into a per capita income of Rs 29,382 a year or Rs
2,448.5 a month. Per capita income at current prices rose by 14.3 percent in 2009-10 against Rs
25,716 in the previous fiscal, according to figures released by Central Statistical Organization.
Notwithstanding the rise in per capita income, it still stands much below the international
standards. A person with an annual income of Rs 29,382 ranks 50,411,696th in the world On the
other hand, India also houses the most number of billionaires in Asia-36, ahead of economic
powerhouse Japan, according to Forbes magazine. These billionaires together control a wealth of
Rs 8, 60,000 crore. Today stands at fourth position in terms of highest per capita income.
Inflation
Indias 2012-13 Economic Survey Report suggests a high double-digit increase in food inflation,
with signs of inflation spreading to various other sectors as well. The Deputy Governor of the
Reserve Bank of India, however, expressed his optimism in March 2013 about an imminent
easing of Indian wholesale price index-based inflation, on the back of falling oil and food prices.
For 2012, Indian inflation stood at 11.49% Y-o-Y. This rate reflects the general increase in prices,
taking into account the purchasing power of the common man. According to the economics
Survey Report for 2012-13, economic growth decelerated to 6.7% in 2008-09, from 9% in 201011 because of recession. The economy is expected to grow by 8.7% in 2013, with a return to a
growth rate of 9% in 2012-13.
In times of rising inflation, this also means that the cost of living increases are much higher for
the populace. Cooking gas prices, for example, have increased by around 20% in 2011. With
most of Indias vast population living close to or below the poverty line, inflation acts as a Poor
Mans Tax. This effect is amplified when food prices rise, since food represents more than half
of the expenditure of this group.
Inflation Rate
15
11.49
10
5 4
0
2005
4.2
2009
5.3
2010
7.48
2011
2012
Inflation Rate
6. Tax Rate
Corporate tax rate is 30 percent. The corporate tax rate in India is at par with the tax rates of the
other nations worldwide. The corporate tax rate in India depends on the origin of the company.
If the company is domicile to India, the tax rate is flat at 30%. But for a foreign company, the tax
rate depends on a number of factors and considerations. The companies that are domicile to India
are taxed on the global income whereas the foreign companies in India are taxed on their income
within the Indian Territory. The incomes that are taxable in case of foreign companies are interest
gained, royalties, income from the capital assets in India, income from sale of equity shares of
the company, dividends earned, etc.
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CHAPTER-II
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INTRODUCTION:
Ferro-alloys are one of the important inputs in the manufacture of alloys and special
ferro. Ferro-alloys impart special properties to ferro. The function of the alloy is to increase
resistance to corrosion, oxidation to improve hardness, tensile strength at high temperatures,
wear and abrasion resistance with addition of carbon to increase creep strength, etc. The growth
of Ferro-alloys industry is, thus, linked with the development of the iron and ferro industry,
foundry industry and to some extent, electrode industry. The principal Ferro-alloys are of
chromium, manganese and silicon. The product series consists mainly of Ferro- manganese,
silicon-manganese, Ferro-silicon and Ferro-chrome.
Ferro-alloys are classified into two main categories; viz, bulk Ferro-alloys and noble
ferroalloys. Due to high cost of power, Ferro-alloys industry has not been able to utilize its full
capacity. Ferro-alloys industry spends 40 to 70% production cost on power consumption. The
power consumption per tonnes of Ferro-alloys production in the country varied from 3,000 to
12,000 kWh.
About 35 to 40% production of Ferro-alloys is exported. Ferro-manganese, silico-manganese,
Ferro-silicon, high carbon Ferro-chrome and charge-chrome are exported after meeting the
domestic requirements. India has sufficient raw materials of good quality, highly skilled
technical manpower and the latest equipment and technology for production of Ferro-alloys.
production in 2007-08 has increased substantially by 18% from 2.00 million tonnes in 2006-07
to 2.36 million tones.
The Ferro-alloys units have incorporated the latest technology in order to use non-metallurgical
grade ores, both lumps and fines, after necessary beneficiation and agglomeration. The units
have also incorporated the effective pollution control measures in the form of gas cleaning,
deoxidizing and waste heat recovery.
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BULK FERRO-ALLOYS
FERRO-MANGANESE/SILICON-MANGANESE
The Ferro manganese is produced as high carbon Ferro manganese with 7282% Mn, 6-8%C and 1.5%Si, medium carbon Ferro manganese with 74-82% Mn, 1-3% C and
1.5% Si, and low carbon Ferro-manganese with 80-85% Mn, 0.1-0.7% C and 1-2% Si.
Manganese in the form of Ferro-manganese is added for hardening and desulphurization of ferro.
Adhunik Meghalaya Ferro Pvt. Ltd, Bymihat, Meghalaya; Anjaneya Ferro Alloys Ltd, Mihijam,
Jharkhand; Bhaskar Shrachi Alloys Ltd, Durgapur, West Bengal; Chhattisgarh Electricity Co.
Ltd, Raipur, Chhattisgarh; Cosmic Ferro Alloys Pvt. Ltd, Bankura, West Bengal; Dayal Ferro
Alloys Ltd, Ramgarh, West Bengal; Gautam Ferro Alloys Ltd, Ramgarh, Jharkhand; Haldia
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Ferro Ltd, Burdwan, West Bengal; Impex Ferro Tech Ltd,Burdwan, West Bengal; Indsil Electro
melt Ltd, Palakkad, Kerala; Indusial Energy & Electro Chemicals Ltd, Raipur, Chhattisgarh;
Ispat Godavari, Raigarh, Chhattisgarh; Maharashtra Electro smelt Ltd, Chandrapur, Maharashtra;
Maithan Alloys Ltd, Burdwan, West Bengal; Meghalaya Sova Ispat Ltd, Meghalaya; Modern
India Con-Cast Ltd, Birhampur, West Bengal; Monet Ispat Ltd, Raipur, Chhattisgarh; Nagpur
Power Ind. Ltd, Kanhan, Maharashtra; Natural Sugar & Allied Ind. Ltd, smanabad,Maharashtra;
Nava Bharat Ferro Alloys Ltd, Paloncha, Andhra Pradesh; Union Ferro, Raigarh, Chhattisgarh;
Prakash Industries, Raigarh,Chattisgarh; SAL Ferro Ltd, Gandhidham, Gujarat; Sandur
Manganese & Iron Ores Ltd, Sandur, Karnataka; Sharp Ferro Alloys Ltd, Durgapur WestBengal;
Shivam Iron & Ferro Co. Pvt. Ltd, Giridih, Jharkhand; Shri Gayatri Minerals Ltd, Bihnupur,
WestBengal; Shayam Century Ltd, Meghalaya; Shayam Ferro alloys Ltd, Burdwan, West
Bengal; Sova Ispat Ltd, Durgapur, West Bengal; Tata Ferro Ltd, Joda, Orissa; Tirumala Balaji
Alloys Pvt. Ltd, Raigarh, Chhattisgarh; Vandana Global Ltd, Raipur, Chhattisgarh were the
major producers of ferromanganese/silico-manganese. Silico-manganese, a combination of 6070% manganese, 10-20% silicon and 20% carbon substitutes low carbon Ferro-manganese in the
ferro industry. It consumes around 4,750 to 5,250 kWh power per tonne of silico-manganese
produced. Silico-manganese has emerged as a more important alloy than Ferro-manganese. The
country, thus, has emerged as a leading producer of silico-manganese. Silico-manganese was also
produced by a number of small-scale Ferro-alloys producers. The total production of Ferromanganese in 2007-08 was about 391,000 tones which increased from 297,000 tonnes in 200607. Consumption of ferromanganese was 121,000 tonnes in 2007-08.The production of silicomanganese including Medium Carbon & Low Carbon silico-manganese was 911,400 tonnes in
2007-08 which has increased from 783,000 tonnes in 2006-07. The total consumption of silicomanganese by all industries is witnessing continuous rising trend. The reported consumption in
2007-08 at 189,500 tones attributed mainly to the rise in production of iron and ferro.
FERRO-CHROME/CHARGE-CHROME
Ferro-chrome is added to ferro to impart properties of hardness, strength and
making it stainless. Carbon content classifies the Ferro-chrome alloy into high carbon (6-8%),
medium carbon (3-4%)and low carbon (1.5-3%) Ferro-chromes although chromium content in
all the three grades is around 60-70 percent. Around 2.5 tonnes chrome ore with an estimated
power consumption of 4,500 kWh is required to produce one tonnes of Ferro-chrome. Balasore
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Alloys Ltd, Balasore, Orissa; Ferro Alloys Corpn. Ltd, Garividi, Andhra Pradesh; GMR
Technologies & Ind. Ltd, Srikakulam, AndhraPradesh; IDCOL Ferro Chrome Plant, Jajpur Road,
Orissa; Indian Metals & Ferro Alloys Ltd, Theruballi, Orissa; Jindal Stainless Ltd, Dubari,
Orissa; Jindal Ferro & Power Ltd., Raigarh, Chhattisgarh; NavaBharat Ferro Alloys Ltd,
Dhenkanal, Orissa; Rohit Ferro Tech. P. Ltd, Bishnupur, West Bengal; Rawat Ferro Alloys,
Cuttack, Orissa; SAL Ferro, Kachchh-Bhuj, Gujarat; Sri Vasavi Ind. Ltd, Bishnupur, West
Bengal, Standard Chrome Ltd, Raigarh, Chhattisgarh And Utkal Manufacturing Services Ltd,
Choudhwar,Orissa were the major Ferro-chrome producers. A sizeable quantity was also
produced in small- scale sector. Tata Ferro Ltd, FACOR and Indian Charge Chrome Ltd, the
three major producers of charge chrome in the country are 100% export-oriented, having a total
capacity of 162,500 tpy. Tata Ferro with its charge-chrome plant at Bamnipal, Orissa, has a
capacity of 50,000 tpy. FACOR has a capacity of 50,000 tpy charge-chrome at its Randia Plant,
Bhadrak district, Orissa. Indian Charge Chrome Ltd, Cuttack district, Orissa has an installed
capacity of 62,500 tpy. The production of high carbon Ferro-chrome/charge-chrome was 948,400
tonnes in 2007-08 which has increased from 801,000 tonnes in 2006-07. The production of low
carbon Ferro-chrome was static at about 200 tonnes for 2006-07 and 2007-08. The consumption
of ferrochrome in 2007-08 was reported to be 150,600 tonnes.
FERRO-SILICON
Ferro-silicon contains about 75-90% silicon and minor amounts of iron,
carbon, etc. It is produced by using quartzite, iron ore, coke and electrode paste. Around 1.75 to
2 tonnes quartzite is required to produce one tonnes of Ferro-silicon. A very high consumption of
power; i.e., 9,000 to 10,000 kWh is required to produce one tonnes ferrosilicon. It is a powerful
deoxidizing agent and its major applications are in electrical ferro used for transformers and
dynamos; alloy ferro for tools and automobile valves, in iron casting and mineral dressing.
Bharat Alloys & Energy Ltd, Kurnool, Andhra Pradesh; Indian Metals & Ferro Alloys Ltd,
Therubali, Orissa; Jayantia Alloys, Meghalaya; Silical Metalluric Pvt. Ltd, Palakkad, Kerala;
SMS Smelters Ltd, Lekhi, Arunachal Pradesh; VBC Ferro Alloys, Medak, AndhraPradesh and
Visvesvaraya Iron & Ferro Plant, Bhadravati, Karnataka are the major producers of Ferro-silicon.
Small-scale producers of ferrosilicon were also in operation in Kerala and TamilNadu. In
Meghalaya, three units have sprung up to produce Ferro-silicon. The production of Ferro-silicon
was 83,700 tonnes in 2007-08 which decreased from 93,000 tonnes in 2006-07. The domestic
consumption of Ferro-silicon in the organized sector was 45,600 tonnes in 2007-08.
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NOBLE FERRO-ALLOYS
Noble Ferro-alloys are one of the vital additive inputs required especially in
production of alloy and special ferro. Noble Ferro-alloys also refer to Alloys used in small
quantities and are relatively expensive compared to bulk Ferro-alloys. These are used in the
production of ferro as deoxidant and alloying agents. These high temperature alloys impart
strength, resistance and stability within a temperature range from 260 to 1200oC. These alloys
are used generally in turbine engines, power plants, furnaces and all the pollution control
equipment.
Noble
Ferro-alloys
include
ferrovanadium
Ferro-titanium,
Ferro-nickel,
FERRO-NICKEL
FERRO-MOLYBDENUM
There were five important units; namely, Mehra Ferro-alloys, Electro Ferroalloys Pvt. Ltd, India Thermit Corporation, Dandeli Ferro and Ferro-alloys Ltd and Eastern
Metals & Ferroalloys Ltd. The all India production at 2,899 tonnes in 2007-08 which slightly
decreased from3,120 tonnes in 2006-07. The consumption reported in 2007-08 was 940 tonnes.
FERRO-TUNGSTEN
Production of Ferro-tungsten in 2007-08 was reported at 51 tonnes which
decreased slightly from 54 tonnes in 2006-07. The internal consumption was 50 tonnes for the
same year.
FERRO-VANADIUM
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OTHERS
Misra Dhatu Nigam Ltd (A Govt. of India Enterprise), Hyderabad, produced chiefly cobalt,
molybdenum, titanium and tungsten-based super alloys. The production details of various types
of bulk Ferro-alloys and noble Ferro-alloys in 2006-07 and 2007-08 are already given in Table 2. Information on plant wise capacity of principal Ferro-alloys in India together with general
specifications of products is given in Table-3. Table-4 indicates the consumption of principal
alloys by different industries.
FOREIGN TRADE
Exports
In 2007-08, exports of ferro-alloys increased to 8,78,718 tonnes valued at Rs.4,484.95 crore as
against 5,10,578 tonnes valued at Rs.1,642.78 crore in the previous year. In terms of quantity,
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COMPANY PROFILE
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A diversified company with business interests in power generation, Ferro alloys, sugar &
downstream products and infrastructure projects.
POWER GENERATION
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The Company has set up pit head, coal based Thermal Power Plants in
the States of Andhra Pradesh and Orissa in India to supply the power required by its Ferro Alloy
Smelters and sell surplus power to utilities. The Power Plants are set up with eco-friendly
technology and short gestation periods and are operated at PLFs above 90%. The Company has a
team of competent and committed professionals and engineers from the power sector with in
depth experience in construction, operation and maintenance of coal based thermal power plants.
Pradesh
Orissa
MW)
MW)
COGENERATION PLANT
Bagasse, a non-fossil renewable fuel, produced by the Sugar Plant, is fired in a boiler which
produces the steam required for process as well as for generation of power in a modern
9MW Co-generation Power Plant located in the premises of NBV's Sugar Plant at Samalkot.
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FERRO ALLOYS
NBV manufactures manganese, silicon and chromium alloys which are
essential inputs for manufacture of ferro. Manganese and silicon alloys impart strength and
hardness and act as powerful deoxidizing agents. Chromium alloys make ferro corrosion
resistant and heat resistant.
Manganese Alloys
Chromium Alloys
CORPORATE PROFILE:
General and history:
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Nava Bharat Ventures Limited (NBV) is a business conglomerate with interests in power
generation, Ferro alloys, mining and sugar with multi-national operations spread over
India, South East Asia and Africa. The Company is listed on BSE and NSE.
It
commenced its operations in 1975 with the production of Ferro Silicon in its Ferro Alloy
Plant at Paloncha, Khammam district.
Over the past 38 years, the company expanded its capacity and product range in Ferro
alloys and emerged as a leading manufacturer exporter of Ferro alloys in India. The
company diversified into sugar and downstream products as well as power generation and
mining.
Apart from domestic operations, the company has spread its business activities to Africa
and South East Asia. The company has acquired a majority equity stake in Maamba
Collieries Limited, Zambias largest coal mining company, in 2010 and is revamping coal
mining operations as well as establishing a mine mouth 300 MW thermal power plant
there. Further, NBV is partnering with a Japanese firm and setting up a 100 MW hydroelectric power plant in Laos. It is actively pursuing investment opportunities in other
African countries like Tanzania, Botswana, etc. in mining, power and agricultural sectors.
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NBV currently have two Ferro alloy plants: the Telangana Plant and the OdishaPlant.All
the smelters in the Telangana Plant and the Odisha Plant have the flexibility to produce a
variety of alloys like manganese alloys, chromium alloys and silicon alloys. NBV have
earmarked the Telangana Plant for manganese / silicon alloys and the Odisha Plant for
chromium alloys for better coordination of the transportation logistics of the relevant raw
materials and finished products to and from the respective plants.
The TelanganaPlant
The TelanganaPlant, located at Paloncha, Khammam districtcommenced operations in
1975 with one smelter of 16.5 MVA producing Ferro Silicon with an annual capacity of
10,000 tonnes. The second smelter of same capacity was installed in 1976and the third
smelter, again of same capacity, in 1983. As per market demand, NBV started production
of SilicoManganese and Ferro Manganese in 1989. The capacity was expanded further by
installing the fourth smelter of 27.6 MVA capacity in 2005, taking the total output
capacity to approximately 125,000 TPA of Manganese alloys. These smelters can produce
a variety of ferro alloys, such as SilicoManganese, Ferro Silicon, Ferro Chrome and
Ferro Manganese, depending on the type of ore and other raw materials fed to the
furnace. Presently, the Telangana Plant is primarily used for the production of manganese
alloys. Finished products produced at the Telangana Plant are dispatched to various
domestic steel manufacturers, either directly or through depots and exported through the
Vishakhapatnam sea port.
28 | P a g e
The Odisha Plant was set up primarily to manufacture Ferro Chrome using chrome ore
from the Sukinda mines,Odisha. The mines, which are located approximately 70 km from
the plant, are considered the best source of chrome ore in India. Finished products
produced by the Odisha Plant are dispatched to domestic stainless steel manufacturers
and exported through the Paradip and Visakhapatnam sea ports.
The production of Ferro alloys is a power intensive process. The following table shows
the approximate quantum of energy required to produce per tonne of alloy:
Ferro Alloy
Ferro Manganese
Silico Manganese
Ferro Chrome
Ferro Silicon
Power accounts for approximately 30% to 50% of the production cost of Ferro alloys.
High power tariffs in India have adversely affected the performance of the domestic Ferro
alloy industry. To mitigate this problem on a long term baTelangana andOdisha and
supply the balance power through open access to grid/power trading licences.
NBV has built a reputation for consistently high product quality and service and
successfully penetrated several intensely competitive international markets. NBV has
emerged as one of the leading manufacturer exporter of Ferro alloys from India and
supplies more than 65% of its production to quality conscious countries like USA,
European Union, Japan, Korea, etc. besides catering to integrated steel plants and
secondary steel plants in India. The Government of India, Ministry of Commerce have
certified NBV as a Recognised Export House.
POWER:
Generation and sale of power is one of the focus areas of NBVs business. The Company
has established pit-head, coal fired thermal power plants in the States of Telangana and
Odisha in India.
The power plants employ eco-friendly technology and operate at Plant Load Factors
above 90%. Conservation of energy and natural resources like water is a core philosophy
29 | P a g e
at all the power plants of the Company. The selection of equipment and operating
practices
reflect
this
philosophy.
The Company has a competent and committed team of professionals from the power
sector with in-depth experience in construction, operation and maintenance of power
plants. The power generated is sold to distribution licensees through trading licensees.
Part of the power generated is utilized internally for production of Ferro alloys.
Telangana Plants
The first power plant of NBV was commissioned at Paloncha, Khammam district,
adjacent to its Ferro Alloy Plant in 1997 with a capacity of 30 MW. The capacity was
subsequently expanded to 50 MW in 2000, to 82 MW in 2006 and to 114MW in 2007.
In addition to the above, the company operates a 9MW cogeneration power plant at its
Sugar Complex at Samalkot, East Godavari district, A.P.
Odisha Plant
The company commissioned a 30 MW Power Plant at Kharagprasad in Denkanal district,
adjacent to its Ferro Alloy Plant in 2004. The capacity was subsequently expanded to 94
MW in 2008 and to 158 MW in 2013.
30 | P a g e
The manganese ore required is sourced from the States of Madhya Pradesh, Maharashtra and
Karnataka.
located
in
the
manufacturers.
Products:
High Carbon Ferro Manganese (Spec.)
High Carbon Silico Manganese (Spec.)
Ferro Silicon (Spec.)
31 | P a g e
Posco, Korea
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of
coastal
Andhra
Pradesh
and
close
to
33 | P a g e
SUGAR PLANT
The Company has undertaken extensive cane
development by
Developing rural roads and link roads for easy transportation of cane from farmers' fields
to the plant
Conducting training classes for the cane growers with the help of scientists from various
Agricultural Research Stations
Introducing drip irrigation to conserve water. PVC / HDPE pipes are distributed to
farmers for use in new bore wells and laying subsurface irrigation pipelines.
Introducing bio control measures to deal with sugar cane borers thus reducing usage of
pesticides
Improving the organic matter in the soil by encouraging cane farmers to produce and use
ermine compost. Subsidy is arranged by the Company through Cane Development
Council for vermin compost sheds.
34 | P a g e
INFRASTRUCTURE
A spate of steady growth and strategic diversification
has led Nava Bharat Ventures Limited to foray into Infrastructure Development. An
infrastructure division has been established to usher a new wave of development in this fastgrowing industry. In a relatively short time period, a slew of projects have been taken up for
implementation.
Project Implementation
The project is being implemented by Brahmani Infratech Private Limited (BIPL), a special
purpose vehicle of Nava Bharat Ventures Limited Ventures Limited.
Project Features
Over 4.5 million square feet of world-class built-to-suit, multi-office and serviced office
space
35 | P a g e
Over 5.5 million square feet of residential, retail & entertainment as well as social
infrastructure
A sprawling campus specially landscaped with creeks, water bodies, lawns, etc.
Modern architecture that blends well with the natural contours of the area
High security
VISION
NBVL will be a dependable source of products and services exceeding our customers
expectations.
NBVL will add best value to our inputs and strive to protect the environment in all our
endeavors
VALUES
36 | P a g e
Customer satisfaction has been at the core of all of NBVs activities and it is
primarily achieved through a two-prong strategy. One, to ensure continual improvement of
process performance, which in turn enhances quality of end product. And two, to add value at
every stage of manufacture - from concept to completion, from raw materials to finished
products to attain quality conforming to global standards.
5S
37 | P a g e
The philosophy of organizing and managing workspace and work flow to produce the best
results is aptly described by the Japanese technique of 5S. NBV rigorously follows 5S in its
plants and processes to enhance workplace excellence, efficiency of operations and optimal
utilization of resources. Amongst the various steps taken to ensure this are eliminating waste,
improving material flow and reducing process variations.
PRODUCT PROFILE
POWER
The Power Division operates in two distinct domains:
38 | P a g e
Plant
at
Paloncha,
Andhra
Pradesh
Output capacity: 114 MW
Power Plant (Orissa)
Location: Adjacent to NBVs Ferro
Alloy Plant at Khargprasad, Orissa
Output capacity: 94 MW
39 | P a g e
SUGAR
Manufacture of sugar is one of the early diversifications taken up by NBV. A stateof-the-art, energy efficient sugar plant located at Samalkot (in the sugar cane rich belt of coastal
Andhra Pradesh) operates with an overall capacity of 3500 tcd and manufactures sugar that is on
par with refined sugar in terms of quality, with 26 to 28 ICUMSA colour. The plant is
strategically located in close proximity to Visakhapatnam and Kakinada seaports this facilitates
exports to overseas clientele.
In the domestic retail market, NBV markets the sugar produced under the brand
name of Deccan. The product is available in 1 kg packs.
INFRASTUCTURE
A spate of steady growth and strategic diversification has led Nava Bharat
Ventures Limited to foray into Infrastructure Development. An infrastructure division has been
established to usher a new wave of development in this fast-growing industry. In a relatively
short time period, a slew of projects have been taken up for implementation.
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Area of Operation:
NBV spread its wings globally through overseas projects and trading activity
controlled by Nava Bharat Ventures Limited (Singapore) Pte. Limited, a wholly owned
subsidiary of NBV, functioning from Singapore.
INTERNATIONAL OPERATIONS
Nava Bharat Ventures Limited (Singapore) Pte. Limited (NBS), a wholly owned subsidiary of
Nava Bharat Ventures Limited Ventures Limited, is the hub of international operations aimed
primarily at
42 | P a g e
Investing in mineral resource assets --- thermal coal, manganese and chromite ores
Positioning the company to meet the growing demand for energy in Africa and Asia
OWNERSHIP PATTERN
NBV ltd is promoted by Dr. D. Subba Rao, Sri P.Punnaiah and Sri A.S.Chowdhri in 1972, the
ownership pattern mainly held by promoter group and public shareholders.
Total
Shareholding as
Cate
gory
Cod
e
(I)
Category
of
Sharehold
er
(II)
Number of
Shareholde
rs
No. of
Total
number
of
Shares
(III)
(IV)
Shares held
a % of total
number of
Shares pledged or
otherwise encumbered
Shares
in
dematerializ
As a
As a %
ed form
% of
of
No. of
As a %
(V)
(A+B
(A+B+
shares
(IX)=(VIII
)1
C)
(VIII)
)/
(VI)
(VII)
(IV)*100
Promoter
(A)
and
Promoter
Group
(1)
Indian
Individual
(a)
s/ Hindu
Undivided
Family
43 | P a g e
17
1367319
4
13673194
17.91
17.91
0.00
Central
(b)
Govt. /
State
0.00
0.00
0.00
16089316
21.07
21.07
0.00
0.00
0.00
0.00
1 4973510
4973510
6.51
6.51
0.00
34736020
45.49
45.49
0.00
Govt(s)
(c)
Bodies
Corporate
1608931
6
Financial
(d)
Institution
s/ Banks
Any Other
(e)
(specify) TRUST
Sub-Total
24
3473602
0
B)
PUBLIC
SHAREHOLDING3
(1) Institutions
(a) Mutual Funds / UTI
35
4529879
4524379
5.93
5.93 NA
NA
14
31225
5105
0.04
0.04 NA
NA
0.00
0.00 NA
NA
0.00
0.00 NA
NA
0.00
0.00 NA
NA
1347563
1347563
17.65
17.65 NA
NA
0.00
0.00 NA
NA
0.00
0.00 NA
NA
(b)
(c)
(f)
(g)
Financial Institutions /
Banks
Central Govt / State
Govt(s)
Foreign Institutional
Investors
Foreign Venture Capital
Investors
44 | P a g e
41
Sub-Total (B)(1)
90
1803674
1800512
2460284
23.62
23.62 NA
NA
2411924
3.22
3.22 NA
NA
7851241
13.14
13.14 NA
NA
8779901
13.28
13.28 NA
NA
276631
0.36
0.36 NA
NA
(2) Non-institutions
(a) Bodies Corporate
514
14434
1003531
5
68
1013904
6
9
365
656316
584786
0.86
0.86 NA
NA
6055
6055
0.01
0.01 NA
NA
51
18260
18260
0.02
0.02 NA
NA
2359190
1992879
30.89
30.89 NA
NA
4162864
3793391
54.51
54.51 NA
NA
7636466
7266993
100.0
100.0
0.00
15446
Total Public
Shareholding (B)= (B)
15536
(1)+(B)(2)
TOTAL (A)+(B)
276631
15560
NA
NA
0.00 NA
NA
issued
GRAND TOTAL
(A)+(B)+(C)
15560
7636466
7266993
100.0
100.0
0 0.00
Competitors Information
As Orissa is well known for its natural resources so it attracts number of ferroalloy producer to
came to produce ferro-alloy in Orissa. There are many number of ferro alloy producers present in
Orissa but the main competitor is IMFA and TATA STELL.
IMFA GROUP
Based in the eastern State of Orissa well known for its rich natural resources, IMFA is India's
largest, fully integrated producer of Ferro Alloys with 157 MVA installed furnace capacity, a 108
MW coal-based Captive Power Plant and
extensive
In October 2006, Indian Charge Chrome Ltd (ICCL; Estd: 1983) merged with IMFA to create a
leader in the field of Ferro Alloys. Today, IMFA produces Ferro Chrome, Ferro Silicon, High
Purity Ferro Silicon, and Ferro Silicon Magnesium for the domestic market as well as major
international markets. IMFA is unique from a quality perspective in that it has multi-product &
multi-location ISO 9001 certification covering the entire range of its activities.
Production
Ferro Chrome
Ferro Silicon
Ferro Silicon Magnesium
Electricity
46 | P a g e
TATA FERRO
INFRASTRUCTURE FACILITY
The Ferro Alloy plant along with existing Captive Power Plant (CPP) covers an area of 119.39
acres. The planned expansion (60 Acres) is envisaged to be taken up within the existing plant
premises of 179.39 acre and additional 36.9 acres of land is under proposal of acquisition for ash
disposal.
NBVL has already acquired the land which has been converted to industrial land. Ash mound
already exists over an area of 47.49 acre at Nimidha, Dhenkanal at a distance of 7.5 km from the
plant site. Keeping in view of additional 1X64 MW proposed power plant, additional 36.90 acres
land adjacent to ash mound site is on the final stage of acquisition. Hence a total of 84.39 acre
will be available for total 158 MW Power plant.
NBVL provide the quarter to their 171 executive employee and hostel for trainee employee with
24hr water and electricity faculty.
Boiler Details
47 | P a g e
The installed capacity of power is 30 MW. Power plant consists of 2 boilers, one turbo generator
of 30 MW capacities, Coal Handling Plant, DM Water Plant and auxiliaries. The boilers have
three major cycles i.e. a) Feed Water Cycle, b) Fuel System, c) Air and Flue Gas System.
Achievement/Award
Diverse business activities with a single-minded focus. Rapid growth with a steady
ascent in the ranks. Strict quality management with a radical approach towards innovation. It is
such counter challenging yet convergent approach that has distinguished Nava Bharat Ventures
Limited Ventures from other organizations.
Over the past three decades, the company has won numerous accolades, each a testimony to its
all-round performance in energy management, safety, work place excellence, environment
protection, exports, productivity, labour welfare, industrial relations, etc.
National Award for Excellence in Energy Management (2007, 2008, 2009)
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The major function of the internal logistics of the organization is of feeding of raw material to all
furnaces. Case study of a ferro alloys plant has been considered .Daily feeding of raw material to
different furnaces is about 1000 metric tonnes.
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Board of Directors
D. Ashok, (Chairman)
P. T. Vikram Prasad, (Managing Director)
D. Ashwin, (Director & CEO, Nava Bharat
(Singapore) Pte. Limited)
G. R. K. Prasad, (Executive Director)
C. V. Durga Prasad, (Director - Business
Development)
CORPORATE DIRECTORY:
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Andhra Bank
State Bank of Hyderabad
Auditors
Brahmayya& Co.
Chartered Accountants
Flat No.403, Golden Green Apartments
IrrumManzil Colony, Somajiguda
HYDERABAD - 500 082
Narasimha Murthy & Co.
Cost Accountants
104, Pavani Estate
3-6-365,Y V Rao Mansion
Himayatnagar
HYDERABAD - 500 029strars and Share Transfer Agents
Karvy Computershare Private Limited
Plot No. 17 to 24,
Near Image Hospital
Vittal Rao Nagar, Madhapur,
Hyderabad - 500 081. re Listing
Scrip ID :
National Stock Exchange of India Limited : NBVENTURES
Mumbai Stock Exchange Limited: NBVENTUREievance Cell
Grievance Redressal Division,
Nava Bharat Ventures Limited,
'Nava Bharat Chambers',
6-3-1109/1, 3rd Floor,
Raj Bhavan Road, Somajiguda,
Hyderabad - 500 082
Phone : +91 40-2340 3501, 2340 3540
56 | P a g e
The company strives for excellence in various dimensions of its operations and social
responsibility.
Over the past three decades, the company has won numerous accolades, each a testimony to its
all-round performance in energy management, safety, work place excellence, environment
protection, exports, productivity, industrial relations, labour welfare, rural development, etc.
NBV Corporate Social Responsibility
Nava Bharat Ventures Limited (NBV) is committed to good corporate citizenship and makes
constant efforts to build and nurture long lasting relationships with members of the society in
general and the communities around its manufacturing facilities in particular.
The core theme of NBVs CSR Policy is giving back to the society from which it draws its
resources by extending a helping hand to the needy and the underprivileged. To implement the
CSR
Policy effectively, NBV makes need based allocation of funds fromits earnings.
NBV has chosen Health, Education and Livelihoods as the thrust areas for discharging its
Corporate Social Responsibility.
Apart from the above thrust areas, NBV strives to serve the society through various other
measures like providing bore wells, laying roads, construction of drains, erection of road traffic
57 | P a g e
signals & bus shelters, construction / improvement of temples, conducting sports &
competitions, distribution of clothes and relief materials, etc.
HEALTH
The health initiatives aim at creating awareness and improving health standards of rural poor
through providing facilities and reaching quality health care in the areas of general medicine, eye
care, dental care, etc.
Measures implemented:
58 | P a g e
The company provided land and constructed hospital building and extending financial
support for procurement of all the required medical and general equipment and rendering
assistance for initial recruitment of staff and trainees. The design, complete management and
development of the Eye Care Centre on a sustainable basis will be the responsibility of
LVPEI.
In association with Operation Eyesight Universal, NBV has established a Comprehensive Eye
Care Unit in Zambia at the University Teaching Hospital in Lusaka in partnership with the
Zambian Ministry of Health.
EDUCATION
NBVs initiatives in this field aim at promoting education in backward areas and encouraging
higher education.
Schemes implemented:
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cater to 1800 students coming from several nearby villages and have become the hub of
secondary education in the region.
The company is managing Brahmani Public School at Kharagprasad in Odisha.
With an
intake of 200 students, this school is providing quality education up to 7 th standard to children
in surrounding rural areas.
construction of
a building for Green Field Residential School, founded by a blind couple working as teachers,
at Thimmapuram, East Godavari district, Andhra Pradesh, which provides education to the
visually handicapped.
KhushbowVidyaNiketan
run
by
Welfare Society, at
60 | P a g e
Jyothinagar,
Paloncha
vocational training to crippled and neglected children of the society in the vicinity of
Paloncha and Kothagudem. NBV donated a van to the school for picking up anddropping its
students.
Grant of Scholarships
NBV founded Dr. D. Subba Rao Trust to support education of meritorious students with
limited financial resources. The Trust has been sanctioning scholarships to needy and
deserving students for pursuing professional courses. About 70 students have so far received
these scholarships.
LIVELIHOOD
NBV aims at lending a helping hand to people by providing means of livelihood and
empowerment through entrepreneurial development.
Schemes implemented
The project was started in March 2008 and covered 67 women in 5 villages of
Kharagprasad Gram Panchayat, identified after a detailed survey. These women set up dairy,
goatery and poultry units with the seed capital provided directly by NBV and administrative
and other expenses paid by the company to NAMI.
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Vocational Training
A large number of youth in the society are constrained by inadequate skills leading to
irregular employment / unemployment while there is an increasing demand for skilled and
talented manpower from the industries. This opens up the need to provide quality training to
talented youth to improve their skills.
To cater to the above need, NBV has set up Nava Bharat Vocational Institute at Paloncha which
is presently providing vocational training in Welding trade. Plans are under way to introduce
training in other trades like Electrician, Fitter and Mason at this institute.
certificate
Deciding best buying terms and conditions. Deciding the payment terms and minimum
time required for supply the material.
Negotiating and checking contracts. After deciding vendor as the company terms finding
best rate with the immediate payment also cash discount on the immediate payment.
Second thing deciding the credit period as company standard.
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Scheduling orders and following up-After issuing the purchase order, taking current
status of immediate supply of material and required time for balance material. To make
sure that material should be there as per decided schedule.
Work with finance department to obtain discount, matching invoices, verify receipt,
purchase journal entry, passing of invoices for payment and settlement of accounts
2. RIGHT QUANTITY
The manufacturing organization should produce the products in right number. If they are
produced in excess of demand the capital will block up in the form of inventory and if the
quantity is produced in short of demand, leads to shortage of products.
3. RIGHT TIME
Timeliness of delivery is one of the important parameter to judge the effectiveness of production
department. So, the production department has to make the optimal utilization of input resources
to achieve its objective.
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FUNCTIONS OF A HR DEPARTMENT
1) Recruiting: Selects the right talent and transitions it into the organization. Requires the ability
to sell. They need to be cheerleaders for the company.
2) Training: Develops employees to meet the short and long-term needs of the business.
Requires the ability to teach. They need to be performers.
3) Employee Relations: Handles and mediates grievances, disputes, claims and complaints.
Requires the ability to be calm. They need to be counselors.
4) Compensation: Structures pay strategically to reinforce the behaviors needed for the business
to succeed and the organization to move forward.
5) Payroll: Administers paychecks and oversees all appropriate deductions. Requires the ability
to focus on details
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CHAPTER-III
DATA ANALYSIS
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Analysis:
1. NBV steel crude production has risen over the years due to increase in
production capacity and setting up of new steel mills.
2. Although the steel production has risen but the domestic production is
far below the domestic demand for the steel.
3. Steel mills export to NBV region shows that there is at least a demand
of 40 million tons.
1. Name
2. Age
Average age rage lies b/w 19-22
3. Gender
male
35
64
%
Female
20
36
%
<25,000
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12 23%
25,000-50,000
14 27%
50,000-75,000
10 19%
75,000-1,00,000
9 17%
>1,00,000
7 13%
5. Family type
Joint
19
34%
Nuclear
37
66%
Yes
54
96%
No
4%
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96% people like use Ferro Alloys Sector while taking industries out of 100% rest 4% avoid using
it because of Strong sensitiveness or they like to use liquid Ferro Alloys Sectors while taking
industries.
7. How many industries Ferro Alloys Sectors do you personally require every month?
14%
26
46%
11
20%
4 and above
11
20%
The above figure shows the no. of Ferro Alloys Sectors use by person for their personal use in a
month. The result shows that out of 100%, 46 % people use 2 Ferro Alloys Sectors for their
personal use in a month, 20% people use 3 Ferro Alloys Sectors, 20% people use 4 or more and
rest 14% use only 1 Ferro Alloys Sectors for their personal use monthly.
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CHAPTER-IV
SUGGESSTION &
CONCLUSION & BIBLIOGRAPHY
72 | P a g e
SUGGESSTION
Following are some of the suggestions which I arrived during my 6 weeks
training in NBVL-ITD
The company should continuously monitor the potential market for their product.
There should be a complete idea about the competitors presence and their product mix in a
potential market.
Company should open a marketing office in NBV region to push the product.
73 | P a g e
CONCLUSION
The objective of the Industrial Training is it helps to learn Industrial activities and it helps to gain
practical knowledge about various functions of the department. It provide Work procedural for
all departmental areas and this training helps in
Company and this Industrial Training helps to develop a sense of growth in learning and this
training provides information for future needs in all areas of the Organization.
As I understood SIP is a great opportunity of learning of every intern and Im very lucky getting
this opportunity at Nava Bharat ventures Ltd. For SIP, I got my career aim so thats my best
achievement for SIP. And as we know during their four weeks of exposure to the industry we can
impress the host organization with our hard work, Sincerity, Knowledge and ethics.
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BIBLIOGRAPHY
Books
Phillip Kotlar, Marketing Management, Pearson education, New Delhi, Seven Indian
print 2005
Internet References
http://www.nbventures.co.in
http://www.metaljunction.com
http://www.thehindubusinessline.com
http://www.scribd.com
http://www.wikipedia.com
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