INDEX

1.
2.
3.
4.
5.

INTRODUCTION
COLORPLUS THE BRAND
BRAND U.S.P
PRODUCT ASSORTEMENT
PRODUCT PRICING
SHIRTS RANGE
TROUSERS RANGE
ACCESSORIES
6. QUALITY STANDARDS
7. PRODUCT PROMOTION
8. BIBLIOGRAPHY

INRODUCTION

Launched in 1993, ColorPlus created a niche in the ready to wear market in India with a
premium range of clothing for men. With focus on product innovation and unique use of
colours, it has today come a long way since inception. The brand in no time has become the
choice of the up market, trend-savvy, sophisticated and discerning Indian man and changed
the way he dressed. To ensure that customers get the best product , they have pioneered the
techniques like Golf Ball Wash, Come Dyed Casuals and Thermo-fused buttoning to name a
few. These innovations have taken their collection to a whole new level, making it
synonymous with the words Luxury & Style .With flagship stores in the best locations and
international service, ColorPlus brought in an international shopping experience to the
country. ColorPlus has always used highest quality fabrics and product engineering
techniques that give the user the unique comfort and tactile feel which no other brand offers.
This is clubbed with the use of colours to give the sophisticate, yet colorful look that is
unique to the Brand. ColorPlus today is a complete lifestyle brand complementing every facet
of personality: be it at work, leisure or those special moments

Relaxed
and
informal
corporate
dressing
in
India
was
largely
the
domain
of
synthetic blends
till ColorPlus
arrived on the
scene in 1993.
Before
ColorPlus
clothing
paradigms
changed
the
way
Indians
dress for work
and
business,
one
shunned
cotton garments
for lack of an
elegant crease.
They
looked
scruffy within a
few
hours.
Cottons shrank
too.
Their
colours ran and
faded after a
few
washes.
ColorPlus
foresaw the role
of a sartorial
pioneer
for
itself
in
changing
all
these traditional
traits of cotton clothing forever. Its remarkable success in reinventing cotton based dressing
for work ( and off it ) has made it a remarkable sartorial pioneer.
It has created a new style of cottonbased clothing that is elegant as well as comfortable, and
epitomizes the very ethics of contemporary values at the work-place. ColorPluss remarkable
success with smart cottons opened up a whole new market segment.

COLORPLUS THE BRAND

ColorPlus have 180 stores in India, Srilanka, South and West Asia.

1000 Crore Raymond Ltd acquired 74%stake in Chennai based ColorPLus Fashion
Pvt Ltd. To strengthen its position in the premium branded apparel market.

The textile major Raymonds branded apparel is pegged at around Rs. 180 core
By the end of the financial year 2008-09, ColorPlus is aiming at a turnover of Rs.
192crore.

BRAND USP

ColorPlus uses high quality fabrics and product engineering techniques that give the user the
unique comfort and tactile feel the no other brand offers. This is clubbed with the use of
colures to give the sophisticate, yet colourful look that is unique to the brand. The Brand is
known for its distinct Product focused advertising that is clutter free and shows the product as
the hero, highlighting the unique features of the garment

Things you didnt know about ColorPlus:-

 The name ColorPlus is a happy accident. It was coined after the production of a batch
of over-dyed shirts, early in the life of the brand.

The ColorPlus logo is actually a stylised rendition of the Greek letter Phi. It was
designed on a cocktail napkin by Rajan Mudaliar, one of the founders of the company,
during a flight across the pacific.

During a press conference to launch the revolutionary stain - free, wrinkle free
range, the ColorPlus CEO accidentally

PRODUCT ASSORTMENT

JEANS(man)

JEANS(WOMAN)

Super slim

Jeggings

Body

Body tight

Tight

Slim

Regular

Anti fit

BAGS &
Kids
ACCESSORIES Wear
Belts
0-18
month
Scarves
2-8
year
Bags
9-14
year

SHOES

CLOTHING

Formals

T-shirt

casual

Polo
Sweat shirt
Knit wear

PRODUCT PRICING

COLORPLUS SHIRTS RANGE

Purple club. Range- Rs. 1440 to Rs.2800

Xnovation . Price- Rs. 1755 and Rs. 2070

Figured fabric. Price- Rs. 1620 and Rs2250

 Fine Matrix. Price- Rs. 1998 and Rs.2250

Cotton Rich Linen. Price Rs 1692

18 Wales Corduroy. Price Rs. 1387 and 1486

COLORPLUS -TROUSERS RANGE

Satin Amsler . Price Rs. 2178

Trilobar Dobby. Price Rs. 1980, RS. 2178,Rs. 2214, Rs. 2250

Purple Club . Price Rs. 2499

2 Ply Swing Checks. Price Rs. 1854, Rs.2250

 Linen Rich Stripes. Price Rs. 1962, Rs.2592, Rs. 2817, Rs. 2961

Diet Chinos. Price Rs. 1998

COLORPLUS- ACCESSORIES

 Ties -Price Rs. 1278, Rs. 225

Belts-Price Rs. 1098, Rs. 1162, Rs. 1260, Rs.1450

Wallets Price- Rs. 820, Rs. 999, Rs. 1098, Rs. 1152

QUALITY STANDERD

With a mix of high quality cotton and a riot of colours and styles, ColorPlus became one of
the fastest growing brands in the market. In fiscal 2002, ColorPlus posted a profit before tax
of Rs 6.5 crore on a turnover of Rs 50 crore. On the domestic front, ColorPlus has around 125
retail outlets. There are plans to add 15 to 20 franchisee outlets a year. We expect substantial
synergies between the existing marketing and distribution network of Raymonds and the
product portfolio of ColorPlus.
The acquisition of ColorPlus has pushed up Raymonds ranking in the mens wear business.
According to a survey by retail consultancy firm KSA Technopak, the total branded
readymade mens wear market is upwards of Rs 5,000 crore. The largest segment is shirts,
which accounts for 35 per cent of the market followed by trousers at around 15 per cent.In
branded apparel, Madura Garments leads with a share of 10 per cent followed by Raymonds
at 4 per cent. The latter has a 60 per cent market share in the Rs 1,400 crore worsted suiting
category. Says an analyst: Raymonds has survived on the equity of its brand. Whether it can
sustain it is debatable.
Interestingly, all the majors in the Rs 6,400-crore ready-to-wear industry will tell you that
many brands -- of course, barring theirs -- are up for sale and they are bidding their time to
lap up those brands that sync with their existing product portfolio.
Be that as it may, Colorplus Fashions, true to its fashion of being first in the country in
several categories, is all set to launch garments made out of Supima cotton, a special cotton
variety grown only in some parts of USA. It may be mentioned that the company is credited
with many firsts -- introduction of pre-wash, wrinkle-free, golf-ball-wash, stain- and wrinklefree, stretchable and Celanese acetate fibre garments.Further, in line with the competitors
moves, Colorplus Fashions is entering the ladies garment segment. "We will be mainly in
western wear category," says Mr Bhatia.
However, unlike some of its competitors, Colorplus Fashions will launch its ladies wear
under the existing Colorplus brand. "First we will exhaust the market opportunities for our
brand and before we think about launching a new brand. Our various products are welldifferentiated 80 per cent of the women's western wear is accounted for by tops.
Interestingly companies like Indus League, launched its ladies wear under the Scullers tag,
while Pantaloon Retail (India) Ltd, created two exclusive ladies wear brands viz, Annabelle
(western office / casual wear), Srishti (salwar kameez, readymade blouse)Last, the
management has not forgotten the need for expanding its reach.
Strengthening the existing brand and introduction of newer ones aside, the company is now
concentrating on expanding its reach throughout the country. Presently Colorplus brand is
available in 90 outlets of which 5 are company-owned and 11 are franchisee-owned outlets.

PRODUCT PROMOTION

ColorPlus stands by itself. The product does the talking. This attribute beats every other form
of promotion. ColorPlus has now moved into larger format stores to showcase its widening
range and vibrancy. Understanding the significance of the proliferation of shopping malls and
weekend shopping, ColorPlus is present across all major malls and shopping plazas in India
and abroad. Being a premium brand has given it a distinct advantage in positioning itself
favourably in areas of high fashion

BIBLIOGRAPHY

WWW.COLORPLUSIT.COM
WWW.COLORPLUSONLINE.COM
COLORPLUS BRANCH BANJARA HILLS