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SYNOPSIS
On
Under Guidance of
Pro- Reeti Mishra
Introduction
Sales are the life-blood of business. The ultimate aim of introduction is sales. Sales revenue is
the important source of income also. Industrial revolution and technical advancement have
brought about a revolution not only in the production field but have also necessitated efforts for
sales promotion. Sales is not a self-generating activity. Acute competition has also increased the
importance of sales promotion effort on the part of the manufactures. It is an integral part of the
promotion mix of a company.
Company profile :
Currently helmed by Lee Soo-bin, CEO of Samsung Life Insurance, it has
been run by generations of one of the world's wealthiest families, formerly by
chairman Lee Kun-Hee, the third son of the founder, Lee Byung-Chull. Samsung
Group also owns the Sungkyunkwan University, a major private university in
South Korea, with many of its graduates being employed by Samsung Group
affiliates.
Objectives:
1.
2.
3.
4.
5.
Hypothesis:
Hypothesis is a speculation art a guess in a simple word, it is a prediction
regarding the possible outcomes of a study
Research Methodology:
The objective of this course to pay attention to the most important dimension of Research i.e.
Research Methodology.
Source of Data:
a. Primary data :
Sampling Size:
100 respondents
Sampling Unit:
All retail outlets in Gondia
Hypothesis testing:
It is useful to prove that your hypothesis is Accepted Or Rejected.
Conclusion:
It will be based on survey.
Limitation:
http://www.wikepedia.org
http://www.samsung.co.in
http://www.google.com