November 2014

PETER & PAUL

& LEEDS COLLEGE OF
ART INTERIOR ARTWORK
COMPETITION BRIEF
FOR BA (HONS)
GRAPHIC DESIGN

Peter and Paul

Leeds College of Art Graphic Design Interior

PART 01
THE PROJECT
WHY ARE
WE HERE?

Leeds College of Art Graphic Design Interior

Peter and Paul

Part 01 The project

Why are we here?

03

A little while ago, having completed work on the identity

refresh project, we were asked by Leeds College of Art
to think about how we might bring some life to the
building walls.
Pretty soon we identified that plastering the identity visuals
on the wall wouldnt be the best way to go so we started
thinking of ideas as though the brief was almost a blank
sheet of paper we were starting again from scratch.
It was liberating!
With what we knew about LCA we defined some themes
about the place and that led the thinking it was the
catalyst. Those themes were things like:
Re-interpreting a mosaic
What is a mosaic really? Its a big image made of small
disparate broken bits. So that thinking led the work in
the canteen.

01

02

The voice of the building

This is the thinking behind the reception YES. The college
building has an attitude, a love of creating things and its
telling you!
Students past
This is the timeline on the stairway
Students now!
Heres where you come in!
01
Cafe back wall broken plates
wall covering
02
Blenheim Building timeline

03 & 04
Hundreds and Thousands quote in
the cafe space
04

Leeds College of Art Graphic Design Interior

PART 02
THE BRIEF
WHAT ARE YOU
DESIGNING?
Peter and Paul

Peter and Paul

Leeds College of Art Graphic Design Interior

Part 02 The brief

What are you designing?
This is your building. You live here. So we want you to create
something for the space thats yours. This is your chance to
become part of the fabric of the building and have a legacy
even after youve left!
Your brief is to design a piece of semi permanent artwork
to live in two spaces in the Graphic Design department.
Your piece can be anything so long as it lives on these walls.
Anything goes: Illustration, typography, photography,
installation, whatever but there are some important things
to bear in mind:
This has to be something that you and your course mates
want to look at every day so it has to have some aesthetic
value
It has to be practical something we can feasibly produce
for a moderate budget
It should communicate an idea.
When we were tasked with the same brief we found it
helpful to devise some themes against which to work.
You can do that too if you think it will help you come up
with ideas but its not imperative.
The competition process:
We will see all your submissions on Friday the 9th January
and then select 3 or 4 people or groups to pursue their
ideas to a second stage proposal.
Once weve seen how that second stage has developed well
then select one person or group to make their ideas real on
the walls!
Well then be there to guide with the process of making the
work and installing it.

Wall A
The first three panels by the water fountain

Wall B
The blank wall outside the third year studio. Your design can
expand on to the window space here too.

Peter and Paul

Leeds College of Art Graphic Design Interior

Part 02 The brief

Approximate measurements Wall A
NB These are approximate and you will need to
re-measure the space to get a more accurate reading.

No Visuals
in this space

1225mm
930mm

3380mm

1225mm

1700mm

Peter and Paul

Leeds College of Art Graphic Design Interior

Part 02 The brief

Approximate measurements Wall B

2100mm

2800

NB These are approximate and you will need to

re-measure the space to get a more accurate reading.

mm

2650

m
1700

PART 03
THE TEAM
WHOS GOT
THE FINAL SAY?
Peter and Paul

Leeds College of Art Graphic Design Interior

Peter and Paul

Leeds College of Art Graphic Design Interior

Part 03 The Team

Who has the final say?
Its best to imagine the project community like youre
working at Peter and Paul to design a solution for Leeds
College of Art. LCAs management and marketing teams
are our client, its our job to create something that were
happy with creatively and that satisfies their need to
present the college in the right way to future students
and their parents.

YOU
Your work will be judged
and directed by

Amber Smith
BA (Hons) Graphic Design
Programme Leader

Lee Davies
Art Director
Peter & Paul

That work will then need

to be signed off by

Leeds College of Art marketing

and management teams

Andrew Craske
Head of Marketing &
Communication
Leeds College of Art

Leeds College of Art Graphic Design Interior

PART 04
DELIVERABLES
WHAT DO WE
WANT TO SEE?
Peter and Paul

Peter and Paul

Leeds College of Art Graphic Design Interior

Part 04 Deliverables
What do we want to see?
On the 9th January we want to see an A3 printed 5 page
first stage proposal about your idea. On those pages
should be:
Page 01
Your name and an outline of your idea in no more than 100
words. This is your opening statement and the introduction
to everything were going to see on the next 4 pages.
It should leave us wanting to see more!
Pages 02 and 03
Any moodboard images that support your thinking and
rough sketch work. This work can be done digitally or
by hand.
Page 04
Your artwork proposal in 2D, flat and sized proportionally
to the size of the wall. This is our chance to scrutinise the
design and see if it works as a flat piece of artwork.
Page 05
Your design photoshopped onto images of the wall space.
The photographs should be retaken by you and be hires
the ones in this brief are not high enough quality. This is
where we can see how it will work in reality and it will give us
a better idea of scale and size.
You will have 10 minutes to talk through your proposal and
we will ask questions for a further 2 3 minutes if required.
We will aslo require these presentations as a PDF on
memory stick or CD to take away.

Your creative submission stage 01

Deadline: Friday 9th January
5 x A3 pages
10 minute presentation
23 minutes question and answer if required.
A PDF of your presentation on a memory stick or CD for leave behind

Peter and Paul

Leeds College of Art Graphic Design Interior

APPENDIX
INTERESTING
EXAMPLES OF
SIMILAR
PROJECTS

Peter and Paul

Leeds College of Art Graphic Design Interior

Appendix

Stefan Sagmeister The Happy Show

More at:
http://www.sagmeisterwalsh.com/work/project/the-happy-show/

Morag Myerscough
More at: http://studiomyerscough.com

Graphic Thought Facility Vitra Haus

More at:
http://www.graphicthoughtfacility.com/vitra-vitrahaus-retail/

Brosmind Tape illustration

More at: http://www.brosmind.com/?p=494

Love Creative Umbro

More at: http://storiesbylove.com/work/view/st-georges-park

Roman Ondk, Measuring the Universe

More at: http://www.tate.org.uk/context-comment/video/tateshotsroman-ondak-measuring-universe

Peter and Paul

Leeds College of Art Graphic Design Interior

Appendix

Ben Eine
More at: http://en.wikipedia.org/wiki/Ben_Eine

Kessels Kramer Studio

More at: http://wheretheycreate.com/Kessels-Kramer

GOOD LUCK!
SEE YOU ON THE
9TH JANUARY
Brief Delivered by
Lee Davies
Peter and Paul
Sum Studios
Sheffield
S2 3 AQ
T 0114 255 6119
E lee@peterandpaul.co.uk