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Bachelor of Business Administration

General enquiries:
For undergraduate:
Phone: +61 3 9902 6011
Fax: +61 3 9903 2955
Email: enquiries.caulfield@buseco.monash.edu.au
Address: Faculty of Business and Economics counter
Student Service Centre
Ground level Building A
27 Sir John Monash Drive,
Caulfield East Victoria 3145
AUSTRALIA

Monash University ABN 12 377 614


CRICOS Provider Number: 00008C
General enquiries:....................................................................................................1
Description................................................................................................................3
Objectives..................................................................................................................3
Professional recognition ..........................................................................................3
Requirements............................................................................................................4
Year 1 ........................................................................................................................5
AFF1000 - Principles of accounting and finance ..................................................5
BTF1010 - Commercial law ..................................................................................5
ECF1100 - Microeconomics ..................................................................................6
ETC1010 - Data modelling and computing ...........................................................7
ETX1100 - Business statistics ...............................................................................7
MGF1010 - Introduction to management ..............................................................8
MKF1120 - Marketing theory and practice ...........................................................9
AFC1030 - Introduction to financial accounting ...................................................9
Year 2 ......................................................................................................................10
MGF1100 - Managerial communication .............................................................10
MGF2111 - Organisational behaviour .................................................................11
MGF2351 - International business.......................................................................11
FIT2011 - Decision support systems fundamentals.............................................12
MGF2341 - Managing employee relations ..........................................................13
MGF2511 - Managing quality, innovation and knowledge.................................13
MGF2661 - Human resource management..........................................................14
ETC2450 - Applied forecasting for business and economics..............................15
Year 3 ......................................................................................................................15
MGF3381 - Managing information systems........................................................15
MGF3681 - International management................................................................16
MGX3771 - Operations management..................................................................17
MGX3991 - Leadership principles and practices ................................................18
MGF3621 - Organisational change......................................................................18
MGF3361 - Performance management................................................................19
MGF3401 - Strategic management......................................................................20
FIT3003 - Business intelligence and data warehousing ......................................20

Monash University ABN 12 377 614


CRICOS Provider Number: 00008C
Bachelor of Business Administration

Description
The course is designed to provide graduates with high-level skills in the specialised
fields of business administration. Graduates will be capable of pursuing careers in a
wide range of business administration areas. The course blends a conceptual
theoretical framework with practical applications and covers basic discipline material
through to more specialised B/A requirements. Graduates will be well equipped to
seek employment in both private and public-sector enterprises.

Objectives
The Bachelor of Business Administration aims to produce graduates who will:
(a.) have a well developed understanding of multi disciplinary decision making in
organisations
(b.) be critical and creative scholars who:
 produce innovative solutions to problems
 apply research skills to business challenges
 communicate effectively and perceptively
(c.) be responsible and effective global citizens who:
 engage in an internationalised world
 exhibit cross cultural competence
 demonstrate ethical values
(d.) have a comprehensive understanding of their discipline and who are able to
provide discipline based solutions to business problems.

Professional recognition
This degree is recognised by the following legal entities:
 Australian Institute of Management (AIM)
Professional recognition may be dependent upon work experience requirements and
the correct choice of units.

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Requirements
The degree requires completion of 24 units (144 points) from the faculty in the
Bachelor of Business Administration at the Caulfield campus as follows:

Year 1

Semester 1 Semester 2

 AFF1000 Principles of accounting  ETX1100 Business statistics


and finance  MGF1010 Introduction to
 BTF1010 Commercial law management
 ECF1100 Microeconomics  MKF1120 Marketing theory and
practice
 ETC1010 Data modelling and
computing  AFC1030 Introduction to financial
accounting

Year 2

Semester 1 Semester 2

 MGF1100 Managerial  MGF2341 Managing employee


communication relations
 MGF2111 Organisational behaviour  MGF2511 Managing quality,
innovation and knowledge
 MGF2351 International business
 MGF2661 Human resource
 FIT2011 Decision support systems
management
fundamentals
 ETC2450 Applied forecasting for
business and economics

Year 3

Semester 1 Semester 2

 MGF3381 Managing information  MGF3621 Organisational change


systems
 MGF3361 Performance
 MGF3681 International management management
 MGX3771 Operations management  MGF3401 Strategic management
 MGX3991 Leadership principles and  FIT3003 Business intelligence
practices and data warehousing

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Year 1

AFF1000 - Principles of accounting and finance


Synopsis
Topics covered include the accounting equation, general purpose financial reports,
cash and accrual accounting, adjustments, financial statement analysis, interpreting
information for managers to use in planning, decision making and control, financial
mathematics, capital budgeting and investments.
Objectives
The learning goals associated with this unit are to:
 describe the elements of financial reports, apply double entry recording and
prepare basic financial reports
 analyse and interpret financial reports and explain their use for decision
making
 interpret information (financial and non-financial) for managers to use in
planning, decision making and control
 use net present value to make capital budgeting and investment decisions
 apply critical thinking, problem solving and presentation skills to individual
and/or group activities dealing with introductory accounting and finance
principles.
Assessment
Within semester assessment: 40%
Examination (3 hours): 60%
Contact hours
One 2-hour lecture and one 1-hour tutorial per week

BTF1010 - Commercial law


Synopsis
Liability for defective products; liability for misleading advice or information;
contract law; agency law; partnership law; introduction to company law; company
officers' duties.
Objectives
The learning goals associated with this unit are to:
 examine common commercial law scenarios relating to: the supply of
defective goods and services; contract disputes; misrepresentations; agency
relationships; partnership law; and company law

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 identify legal problems and risks which arise in those scenarios


 describe the laws relevant to those scenarios
 analyse and apply the laws to predict possible legal outcomes.
Assessment
Within semester assessment: 40%
Examination (2 hours and 30 minutes): 60%
Contact hours
3 hours per week

ECF1100 - Microeconomics
Synopsis
Economics as an area of knowledge. Economics in a business degree. Understanding
economic policy. An analysis of markets: supply and demand; consumer behaviour;
firm behaviour; cost of production and profit maximisation; behaviour of firms in
different market structures; evaluation of market capitalist economic systems,
economic efficiency, market failure, government failure; current economic policies,
competition policy, privatisation and the funding of education.
Objectives
The learning goals associated with this unit are to:
 understand the economic behaviour of individual consumers and producers
 understand concepts relating to the cost of production in both the short and
long run
 explain the determinants of price and output outcomes under different market
structures in both the short and long run and the welfare implications of these
outcomes
 describe the virtues and shortcomings of free markets
 have knowledge of remedies to overcome market failure.
Assessment
Within semester assessment: 50%, Examination (2 hours): 50%
Contact hours
3 hours per week

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ETC1010 - Data modelling and computing


Synopsis
Introduction to principles and techniques for modelling business and economic data.
Modelling in business and finance using computers, spreadsheet modelling of
business problems, organising and accessing data efficiently. Modelling in economics
and finance, multiple regression as a tool for modelling macroeconomic and
microeconomic decisions, elasticities and statistical evaluation of policy, time series
modelling with application to finance. Introduction to Actuarial Studies as an
approach to building quantitative models of risk.
Objectives
The learning goals associated with this unit are to:
 apply principles and techniques of data management with computers and
spreadsheet modelling to business and economic decision-making
 interpret and evaluate relationships between variables using simple and
multiple linear regression
 apply statistical techniques for making decisions with quantitative and
categorical data in business and economics.
Assessment
Within semester assessment: 30%
Examination (2 hours): 70%
Contact hours
Two 1-hour lectures and one 1.5 hour tutorial per week

ETX1100 - Business statistics


Synopsis
Students will learn to use basic statistical techniques and their applications to
problems in accounting, finance, management, marketing and business in general.
Students should also be able to effectively communicate the results of their analyses.
This unit covers descriptive statistics for revealing the information contained in data;
probability as a tool for dealing with uncertainty and risk; probability distributions to
model business behaviour; estimation and hypothesis testing techniques for decision
making; simple tools for forecasting time series; and calculation and interpretation of
basic price indices. Excel is used extensively.
Objectives
The learning goals associated with this unit are to:
 interpret business data using descriptive statistics techniques, including the use
of spreadsheet functions
 apply simple concepts of probability and probability distributions to problems
in business decision-making

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 describe the role of statistical inference and apply inference methods to single
population means
 evaluate relationships between variables for business decision-making, using
the concept of correlation and simple linear regression
 apply time series techniques of indexing, deflating and forecasting to business
and financial series and interpret the results.
Assessment
Within semester assessment: 50%
Examination (3 hours): 50%
Contact hours
Two 1-hour lectures and one 1-hour tutorial per week

MGF1010 - Introduction to management


Synopsis
On completion of this unit students should have an understanding of: the nature of
managerial work in organisations; theories of management and their historical
development; contemporary issues and practices relating to managing people and
organisation's; key factors in the organisation's environment that impact on how
managers and the organisations work.
Objectives
The learning goals associated with this unit are to:
 define management and summarise the evolution of management ideas on how
managers may influence, people, organisations and their contexts to achieve
organisational goals
 identify and discuss contextual factors in the organisations environment that
impact of how people, managers and organisations interact
 identify factors that influence individual and group behaviour in organisational
settings and illustrate how managers can make use of these factors
 describe how decision-making, planning, leading, organising and controlling
can be managed in organisations
 examine the impact on individuals and organisations of contemporary issues in
management including, stakeholder interests, ethics and social responsibility.
Assessment
Within semester assessment: 50%
Examination (2 hours) : 50%
Contact hours
3 hours per week

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MKF1120 - Marketing theory and practice


Synopsis
Introduction to marketing activities undertaken by a wide range of organisations
(business, government, profit, non profit); examines marketing theory, the marketing
concept and its evolution from a strategic and applied perspective. The development
of corporate and marketing strategic plans; analysis of an organisation and
marketing's role, value-exchange processes, buyer behaviour, marketing research and
market analysis, the marketing environment, the use of marketing decision making
tools; product concepts, strategies and development; distribution, pricing and
communication mix strategies; services marketing; marketing management,
implementation and control processes and procedures.
Objectives
The learning goals associated with this unit are to:
 describe the key concepts upon which the practice of marketing is based
 recognise these concepts in the marketplace and in everyday life
 discuss the role and influence of marketing in the organisational environment
 discuss how key marketing concepts can be used in analysing a range of
marketing problems.
Assessment
Within semester assessment: 50%
Examination (2 hours): 50%
Contact hours
3 hours class contact or equivalent per week

AFC1030 - Introduction to financial accounting


Synopsis
This unit will provide a conceptual framework for accounting; the definition and
recognition criteria for assets, liabilities, equity, income and expenses (including
leases, inventory valuation, non-current assets, depreciation and impairment); the
form and content of financial reports for partnerships and companies; and evaluate
alternative measurement systems (historical cost, modified historical cost and fair
value accounting).
Objectives
The learning goals associated with this unit are to:
 apply the double-entry recording process to a range of transactions and
balance-day
adjustments, for service and trading firms

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 describe the definitions and recognition criteria for assets, liabilities, equity,
income and expenses
 evaluate and compare alternative measurement systems
 apply critical thinking, problem solving and presentation skills to individual
and /or group activities dealing with financial accounting.
Assessment
Within semester assessment: 35%
Examination (3 hours): 65%
Contact hours
Two 1-hour lectures and one 1.5-hour tutorial

Year 2
MGF1100 - Managerial communication

Synopsis
Communication theory emphasising written and oral communication in relation to
organisational, intrapersonal, interpersonal and group communication. Importance of
relationships in the work context, language, listening and nonverbal behaviour.
Interpersonal contexts include negotiation, interviewing, feedback, coaching and
counselling. Group communication --roles, leadership and facilitation, problem-
solving, decision making and group creativity.

Objectives
The learning goals associated with this unit are to:

 describe and discuss contemporary theories and concepts in interpersonal


communication
 examine the role of communication in management, particularly in leadership,
decision making, conflict resolution, creativity and problem-solving
 extend personal communication skills by identifying opportunities for growth
and strategies for development
 demonstrate competence and professionalism in structuring and delivering
persuasive messages
 critically analyse communication style.

Assessment
Within semester assessment: 60%
Examination (2 hours): 40%

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Contact hours
3 hours per week

MGF2111 - Organisational behaviour


Synopsis
The unit takes a positive and appreciative approach, presenting supportable practices
and interventions to help understand and develop more positive and productive
individual, team and organisational behaviours and outcomes. A range of relevant
issues will be addressed at the organisational, environmental, team and individual
levels including: the employment relationship, reward systems, positive organisational
behaviours, learning, leadership, teamwork, technology, emotions, culture and
diversity.
Objectives
The learning goals associated with this unit are to:
 describe and discuss the major theories and concepts that pertain to
understanding behaviour in organisations
 describe and discuss contemporary perspectives in Organisational Behaviour,
including the Positive Organisational Behaviour approach to this field
 engage with the relevant research literature, and draw on that literature to
make plausible, evidence-based predictions about how environmental factors
may influence organisational behaviour
 examine the role of Organisational Behaviour theory in enhancing both
individual and organisational effectiveness.
Assessment
Within semester assessment: 60%
Examination (2 hours): 40%
Contact hours
3 hours per week

MGF2351 - International business


Synopsis
The international environment including international trade and investment, and the
legal, political, cultural and technological contexts faced by internationalising
organisations; forms of operations available to the internationalising organisation; the
impact of the multinational enterprise; international strategic planning.
Objectives
The learning goals associated with this unit are to:

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 classify the key features and issues in the global environment in which
international business takes place
 explain the impact that the environment has on the internationalisation process
of a business organisation
 demonstrate an understanding of the role of entry mode choice and other
strategic issues in order to succeed in international business.
Assessment
Within semester assessment: 50%
Examination (3 hours): 50%.
Contact hours
3 hours per week

FIT2011 - Decision support systems fundamentals


Synopsis
FIT2011 is the foundation unit for the Decision Making/Decision Support sequence of
units. The unit will introduce the history of decision support systems (DSS), the types
of decision support systems, the ideas of normative and descriptive models for
decision making and management. Descriptive models of decision making will be
based on behavioral decison theory and cognitive biases. Evolutionary systems
development methods for DSS will be discussed in detail. Current practice in personal
DSS, data warehousing, and business intelligence will be the underlying focus of the
unit.
Objectives
At the completion of this unit students will have:
A knowledge and understanding of:
 the major approaches to using IT to support management decision making;
 the nature of managerial work to a level required for DSS systems analysis;
 how managers make decisions and what processes can be followed to improve
managerial decision making;
 a systems development methodology for personal DSS;
 data warehousing and business intelligence;
 the principles of DSS strategy and governance.
Assessment
Examination (3 hours): 50%; In-semester assessment: 50%
Contact hours
2 hrs lectures/wk, 2 hrs laboratories/wk

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MGF2341 - Managing employee relations


Synopsis
Management of the employment relationship and workplace issues is central to the
unit. Roles of parties to the employment relationship -- management, employees, trade
unions, employer groups, government, and tribunals -- are analysed. Management and
employee roles in conflict resolution, negotiation and bargaining, conciliation and
arbitration, and maintaining control of the employment relationship are covered.
External and internal environments are considered regarding legislation, labour
market reform, and decentralisation of the Australian industrial relations system to an
enterprise focus.
Objectives
The learning goals associated with this unit are to:
 differentiate between employee relations issues and industrial relations issues
 describe the main institutional features and key developments in the Australian
industrial relations system as they impact upon employee relations
 identify management strategies for dealing with employee relations in
Australian workplaces and other countries
 individual and team based analysis of workplace case studies and class
activities
 develop basic skills in managing communication, negotiation, and bargaining
at the workplace.
Assessment
Within semester assessment: 50%
Examination (3 hours): 50%
Contact hours
3 hours per week

MGF2511 - Managing quality, innovation and knowledge


Synopsis
The unit provides an introduction to contemporary quality management practice with
a focus on customers, business partners and people working within organisational
systems. The unit covers quality management theory, quality control systems,
continuous improvement, product and process innovation, the management of
knowledge for innovation, teamwork systems and organisational restructuring for
innovation and quality management
Objectives
The learning goals associated with this unit are to:
 define quality in terms of its historical perspective and its role in organisations
today

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 identify core principles of quality management and comment critically on their


implications
 explain the significance of innovation for improving the competitive position
of businesses and industries
 examine the role of process improvement as part of a continuous improvement
culture
 describe and critically assess alternative approaches to implementation of
quality management principles and practices in organisations.
Assessment
Within semester assessment: 60%
Examination (2 hours): 40%
Contact hours
3 hours per week

MGF2661 - Human resource management


Synopsis
This unit concentrates on the management of human resources in the external and
internal organisation context. It focuses on the contribution of HRM to competitive
advantage via an analysis of HR planning, job design, staffing, reward systems, staff
development, and HRM auditing. The relationship between the legal, ethical and
industrial relations issues and HRM is also explored.
Objectives
The learning goals associated with this unit are to:
 define the scope and purpose of HRM as an academic discipline and functions
associated with HRM as a management practice
 identify major changes in the business environment of business organisations
and the HR function
 understand the links between organisational objectives and HRM strategy and
business performance
 critically evaluate competing models of HRM that underpin best practice in
HRM
 develop knowledge about key HR functions and the challenges they pose
 enhance students' capabilities to work individually and also in teams.
Assessment
Within semester assessment: 50%
Examination (3 hours): 50%

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Contact hours
3 hours per week

ETC2450 - Applied forecasting for business and economics


Synopsis
Reliable forecasts of business and economic variables must often be obtained against
a backdrop of structural change in markets and the economy. This unit provides a
practical introduction to methods suitable for forecasting in these circumstances
including the classical decomposition of time series, exponential smoothing, Box-
Jenkins ARIMA modelling, and regression with auto-correlated disturbances. It also
provides an introduction to applied multiple regression analysis. Students can expect
to enhance their computer skills with exercises using advanced features of Microsoft
Excel and an econometrics package.
Objectives
The learning goals associated with this unit are to:
 provide an understanding of common statistical methods used in business and
economic forecasting
 develop computer skills for forecasting from business and economics time
series data
 provide insights into the problems of implementing and operating large scale
forecasting systems for use in production and services management.
Assessment
Within semester assessment: 40%
Examinations (2 hours): 60%
Contact hours
Two 1-hour lectures and one 2-hour tutorial per week

Year 3
MGF3381 - Managing information systems
Synopsis
The components of IT; characteristics of hardware, software and telecommunications;
types of information systems; networking and the worldwide web; managing
'information' workers; using IT to promote business objectives and gain competitive
advantage; systems development methodology; IT-enabled transformation to create
adaptive, flexible organisations; social and system issues associated with IT;
managerial problems posed by IT. Computer laboratory exposure to a variety of

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applications software including electronic mail, project management, graphics, and


other decision support software.
Objectives
The learning goals associated with this unit are to:
 integrate knowledge of computers, networks, and software, and networks so as
to analyse the implications for individuals, organisations, governments, and
society
 analyse the implications, especially outsourcing and off-shoring, of
widespread information networks, such as the internet for organisations
 integrate managerial theory and knowledge of Information and
Communications Technologies (ICT) to explain ICT's possible effects on
aspects of organisations such as structure, culture, staffing, strategy, required
skills, and systems
 analyse and evaluate the design and implementation of information systems
that advance organisational goals and the concomitant ethical and legal
constraints
 be able to design and implement a simple set of web pages.
Assessment
Within semester assessment: 40%
Examination (3 hours): 60%
Contact hours
3 hours per week

MGF3681 - International management


Synopsis
Management theory related to varying cultures. The multinational business enterprise
and the significance of cross-cultural variables in the business environment. Topics
covered include ethics and social responsibilities; strategic mindsets, control and
conflict; industrial relations, new forms of international work and organisation and
their management implications.
Objectives
The learning goals associated with this unit are to:
 assess the application of management theory to various global cultures
 explain the complex challenges of the multinational business enterprise at the
interpersonal and operational levels
 compare a range of cross-cultural variables in the business environment
 apply theory to cross cultural scenarios

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 critically assess the strengths and weaknesses of national culture assessment


tools.
Assessment
Within semester assessment: 60%
Examination (2 hours): 40%
Contact hours
3 hours per week

MGX3771 - Operations management


Synopsis
Unit covers the major activities within the operations function of businesses, both
manufacturing and service. The essential role of operations is to deliver value to
customers by providing the right products, at the right quality standard, in the right
quantities, at the right times, and doing so at the right cost (efficiently). The key
operations activities included in this unit starts from pre-production tasks (designing
products and processes), resource and capacity planning, sequencing and scheduling
of the operations, supply chain and inventory management, quality control, and
improvement methods whereby the system and its procedures are modified in the light
of learning process.
Objectives
The learning goals associated with this unit are to:
 identify and describe the components of the operations management function
in different types of organisations
 explain operations process planning and control including capacity,
scheduling, inventory and materials requirements planning
 examine the concepts of managing people and processes as part of a
manufacturing system
 analyse decision problems in operations and the relationship of operations
decisions to other business decisions
 communicate in writing the results of analysis of operations.
Assessment
Within semester assessment: 60%
Examination (2 hours): 40%
Contact hours
3 hours per week

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MGX3991 - Leadership principles and practices


Synopsis
This interactive unit examines principles and practices of leadership which are vital
for aspiring leaders of the future. Through a personal portfolio of leadership concepts,
character, and competencies, students develop their potential for growth as strategic
leaders of the 21st century organisations. Inspiring stories of leadership successes and
failures from exemplary leaders in the past and present will guide students' leadership
journey to find their own authentic voice. A plethora of cutting-edge leadership
materials (research articles, movies and videos, case studies, role-plays, games, self-
assessments) will also be featured weekly to enhance students' learning experience.
Objectives
The learning goals associated with this unit are to:
 critically assess the strengths and weaknesses of major theories of
organisational leadership
 formulate a framework of leadership that would help students make sense of
their current and future leadership experiences and discern critical lessons
drawn
 develop a higher self awareness of students' own personality, values, attitudes,
and styles as well as strengths and weaknesses pertinent to their leadership
aspirations
 construct a personal leadership philosophy outlining students' convictions on
ethical and compassionate leadership and its impacts on in real-world
organisational contexts
 analyse and synthesise crucial roles and positive impacts that managers and
leaders can make to organisations and their stakeholders.
Assessment
Within semester assessment: 60%
Examination (2 hours): 40%
Contact hours
3 hours per week

MGF3621 - Organisational change


Synopsis
Theory of organisation change and development, OD and metaphor, the client-
consultant relationship, diagnosis, interventions, organisational learning, resistance to
change, managing resistance to change, evaluation and institutionalisation of change,
transformation and cultural change, future directions, revision.

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Objectives
The learning goals associated with this unit are to:
 identify strategies and actions for planned organisational change
 critically evaluate different frameworks and philosophies for change
management in organisations
 integrate and synthesise previous knowledge of organisational change
processes
 analyse change processes that exist at an individual level, group level and
across the organisation as a whole
 examine management practices which directly influence the success or
otherwise of implementing a planned change process.
Assessment
Within semester assessment: 60%
Examination (2 hours): 40%
Contact hours
3 hours per week

MGF3361 - Performance management


Synopsis
The interface between establishing a continuous learning environment, coaching and
performance appraisal systems, training and development practices and the
implementation of reward systems. The unit focus is on: personal and organisational
skills and procedures through setting performance standards and objectives;
performance review methods; giving effective feedback; links with rewards and
compensation; determining training and development needs and objectives; coaching
and feedback skills, planning, conducting and evaluating the training and
development of staff.
Objectives
The learning goals associated with this unit are to:
 demonstrate a detailed awareness, knowledge and application of current theory
in establishing continuous learning environments within organisations
 examine the issues related to staff appraisal, training and development and
reward systems within a continuous learning environment
 demonstrate a high level of personal skill the provision of employee growth
and learning within organisations through dialogue, coaching, mentoring and
training skills.

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Assessment
Within semester assessment: 60%
Examination (2 hours): 40%
Contact hours
3 hours per week

MGF3401 - Strategic management


Synopsis
Business environments including markets, critical success factors, and strategies
employed to gain a competitive advantage; the nature of strategic management; the
analysis and interpretation of business environments; the nature of competition,
relative position of firms, individual strategies and their relationship to critical success
factors; strengths and weaknesses related to production, logistics, finance, R and D,
marketing, administration etc.; the role of structure, controls, rewards, culture and
leadership in implementation.
Objectives
The learning goals associated with this unit are to:
 identify and explain the core concept of strategic management
 explain and analyse the relationships between strategy formulation, strategy
implementation and strategy evaluation
 summarise the main differences between corporate, business and functional
strategies
 apply the strategy concepts and tools in analysing the factors affecting strategy
implementation and evaluation
 critically analyse the usefulness of e-business strategy, corporate social
responsibility, and strategy in the public sector organisations.
Assessment
Within semester assessment: 60%
Examination (2 hours): 40%
Contact hours
3 hours per week

FIT3003 - Business intelligence and data warehousing


Synopsis
This unit provides students with an understanding of Business Intelligence (BI)
systems and the infrastructure needed to support them. Over the past decade OLAP

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tools, data mining and other data analysis techniques have been used to obtain value
from data in ways not possible with earlier tools. Topics covered include the nature
and purpose of BI, the relationship between BI and data warehousing, design issues
related to BI tools and data warehouses, and common data analysis techniques such as
OLAP, data mining and other computational techniques. The differences between
these kinds of systems and other, more traditional information systems will be
highlighted.
Objectives
At the completion of this unit students will have -
A knowledge and understanding of:
 the role of Data Warehousing (DW) as oposed to operational databases;
 the definition and the need of Business intelligence (BI);
 DW development methodology;
 dimensional models compared to ER models;
 BUS architecture;
 DW architectures, ETL and data quality issues;
 how DW can support BI;
 BI tools, techniques and OLAP;
 Data Mining (DM) techniques;
 Data Mining Tools.
Developed attitudes that enable them to:
 recognise the value of DW and BI for a business organisation;
 adapt a critical approach to DW and BI technology in a business context;
 appreciate the value of DW for effective management support and decision
making;
 understand the importance and value of BI tool and techniques compared to
traditional data analysis techniques;
 appreciate the value BI tools and DM for providing knowledge for decision
making, in ways unavailable with traditional techniques.
Gained practical skills to:
 create dimensional models;
 create DW architectures suitable for different organisations and requirements;
 interpret results from OLAP and dimensional models;
 create data analysis models using BI tools;
 interpret results from BI and DM tools.
Demonstrated the communication skills necessary to:
 document and communicate DW architectures and BI techniques;
 work in a team during DW architecture design and BI model development;

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Bachelor of Business Administration

 communicate and coordinate during the team activities.


Assessment
Examination (2 hours): 60%; In-semester assessment: 40%
Contact hours
2 hrs lectures/wk, 2 hrs laboratories/wk

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