Академический Документы
Профессиональный Документы
Культура Документы
Content
1. INTRODUCTION......................................................................................................4
2. COMPANY INFORMATION................................................................................4
2.1 Company background information......................................................................4
2.2 Mission statement.................................................................................................4
2.3 Business objectives..............................................................................................4
2.4 Business strategies...............................................................................................4
2.5 Company structure...............................................................................................4
2.6 Management team................................................................................................4
2.7 Department communication.................................................................................4
3. MARKET RESEARCH & ANALYSIS.................................................................4
3.1 Industry overview.................................................................................................4
3.2 Market opportunities............................................................................................4
3.3 Income growth.....................................................................................................4
3.4 Market segmentation............................................................................................5
3.5 Competitors..........................................................................................................5
3.6 Competitors’ products..........................................................................................5
3.7 Competitors’ customers.......................................................................................5
3.8 SWOT analysis.....................................................................................................5
4. PRODUCT STRATEGIES.....................................................................................5
4.1 Product attributes.................................................................................................5
4.2 Branding...............................................................................................................5
4.3 Product classification...........................................................................................5
4.4 Product levels.......................................................................................................5
4.5 Packaging.............................................................................................................5
5. PRICING STRATEGIES........................................................................................5
5.1 Overall pricing strategies.....................................................................................5
5.2 Pricing in detail....................................................................................................5
5.3 Position diagrams.............................................................................................5
6. PROMOTION STRATEGIES................................................................................6
6.1 Objectives.............................................................................................................6
6.2 Advertising...........................................................................................................6
6.3 Sales promotion....................................................................................................6
6.4 Sponsorships........................................................................................................6
6.5 Promotion mix budget..........................................................................................6
7. CUSTOMER STRATEGIES..................................................................................6
7.1 Customer behaviors..............................................................................................6
7.2 Influencing factors...............................................................................................6
8. DISTRIBUTION STRATEGIES............................................................................6
8.1 Distribution channel.............................................................................................6
8.2 Warehouse............................................................................................................6
9. SALES & FINANCIAL FORECASTS..................................................................6
10. DISCUSSION.........................................................................................................6
11. BIBLIOGRAPHY..................................................................................................6
12. APPENDIX.............................................................................................................7
EXECUTIVE SUMMARY
Marketing plan
By:
1. INTRODUCTION
2. COMPANY INFORMATION
2.1 Company background information
4
Marketing plan
By:
3.5 Competitors
4. PRODUCT STRATEGIES
4.1 Product attributes
4.2 Branding
4.5 Packaging
5. PRICING STRATEGIES
5.1 Overall pricing strategies
5
Marketing plan
By:
6. PROMOTION STRATEGIES
6.1 Objectives
6.2 Advertising
6.4 Sponsorships
7. CUSTOMER STRATEGIES
7.1 Customer behaviors
8. DISTRIBUTION STRATEGIES
8.1 Distribution channel
8.2 Warehouse
10. DISCUSSION
11. BIBLIOGRAPHY
6
Marketing plan
By:
12. APPENDIX