Академический Документы
Профессиональный Документы
Культура Документы
Level 3
Small suite
Large room
Room office
Business Amenities
WWW access
Speaker phone
Room fax
Leisure
Exercise room
Pool
Extras
Shoe shine
Tape library
Fruit + cheese
Yes
No
Restaurant Delivery
Revenue Potentials
Incremental revenue potentials (possibly negative) for each attribute level, compared to the base product.
The base product revenue is 100.
The base level of each attribute (the first level by default) is indicated by a zero.
Attributes / Levels
Level 1
Level 2
Level 3
Room
Business Amenities
0.5
Leisure
-2
-2.5
Extras
-4.5
Restaurant Delivery
Byron
Byung
Colleen
Courtney
Daniel
Dierdre
Elio
Eugene
Frank
Gabriel
George
Gina
Hans
Hector
Jin Hyuk
Jose
Kevin
Lawrence
Marina
Martina
Michael
Nicholas
Nissa
Oliver
Peony
Robert
Sally
Saulo
Scott
Shawn
Stacy
Sukhdeep
Thomas
Tiffany
Traci
Trevor
Vladimir
8
34
45
17
15
13
11
0
8
20
0
14
6
0
34
12
0
72
21
0
47
28
0
50
10
34
23
20
13
0
27
36
16
14
25
17
0
0
0
0
7
0
0
20
27
0
0
19
31
16
7
0
0
12
43
10
16
0
0
16
27
0
0
0
0
43
7
0
18
0
0
0
32
14
22
30
17
0
12
24
0
7
31
14
5
0
0
47
16
28
34
0
0
8
20
33
22
0
29
11
7
16
0
18
23
0
33
30
17
0
19
Courtyard by Marriott
Atherton Hilton
Room
Small suite
Large room
Large room
Business Amenities
Speaker phone
Speaker phone
Speaker phone
Leisure
Exercise room
Exercise room
Extras
Newspaper
Newspaper
Tape library
Restaurant Delivery
Yes
Yes
No
Professional 1
Professional 2
Tourist
Room
Room office
Small suite
Large room
Business Amenities
WWW access
Room fax
Speaker phone
Leisure
Exercise room
Exercise room
Extras
Fruit + cheese
Tape library
Tape library
Restaurant Delivery
No
Yes
No
Level 4
Newspaper
Level 4
-0.5
least preferred to 0.
WWW access
52
0
21
Speaker phone
13
9
0
Room fax
Exercise room
0
3
14
0
0
9
13
0
0
7
0
10
9
4
8
0
10
14
0
0
6
5
9
7
12
16
21
11
5
0
7
23
0
10
11
0
0
18
0
7
13
0
9
25
16
2
24
14
23
0
0
0
7
22
0
16
8
27
0
22
6
26
29
0
29
0
19
11
13
15
0
0
27
13
8
16
0
0
15
0
Toftrees
Scanticon
Small suite
Room office
Speaker phone
Room fax
0
11
0
0
38
0
19
2
10
21
0
13
9
25
0
37
0
0
0
0
10
0
22
4
0
0
29
27
12
18
42
0
10
19
8
15
22
0
0
0
5
4
14
14
56
10
9
32
7
7
9
8
0
0
7
0
0
12
0
12
11
0
4
7
8
10
12
0
0
13
20
0
31
10
Newspaper
Shoe shine
No
Yes
Pool
8
39
16
Shoe shine
17
3
0
Tape library
6
0
14
12
16
15
0
0
0
0
19
4
0
16
25
0
6
0
19
5
0
21
29
16
1
6
0
31
12
0
10
25
0
4
11
0
10
20
0
18
6
11
32
32
9
4
32
0
0
5
0
0
33
0
14
11
6
10
3
20
0
3
0
7
17
0
5
0
0
27
7
24
10
0
38
28
0
22
21
2
2
5
8
4
4
0
41
9
13
5
4
4
8
15
0
21
0
10
6
24
0
2
5
9
0
0
4
8
0
0
4
0
12
24
11
0
0
15
7
0
0
10
7
13
11
0
0
12
0
12
0
0
9
12
0
0
8
8
9
0
5
12
8
9
6
6
11
6
10
7
5
Fruit + cheese
13
3
7
Newspaper
0
0
19
Yes
No
0
12
18
10
0
0
0
14
0
8
0
24
18
0
15
10
0
18
9
8
10
0
22
5
13
6
8
26
0
5
16
8
18
20
6
0
0
8
33
0
4
0
0
15
8
1
0
21
12
12
6
18
0
3
8
13
0
8
6
8
5
0
9
11
4
12
4
0
14
0
16
4
14
3
8
18
13
12
5
7
0
13
0
0
0
15
11
3
31
0
16
12
0
0
0
4
16
0
0
14
5
0
0
12
13
17
0
23
0
0
0
14
0
0
0
10
17
19
0
19
12
17
0
0
0
0
9
0
0
22
7
15
0
0
6
11
0
0
9
20
0
0
0
23
0
12
14
16
0
5
18
12
0
0
Level 3
Room
Small Suite
Large Room
Room Office
Bus amenities
www access
speaker phone
room fax
Leisure
Exercise room
Pool
Exercise room +
Pool
extras
shoe shine
Tape library
Yes
No
Rest Delivery
Level 4
newspaper
Bundles
Attribute levels for a full-profile, fractional design Conjoint study
Attributes / Bundles
Bundle 1
Bundle 2
Bundle 3
Bundle 4
Room
Small Suite
Large Room
Room Office
Large Room
Bus amenities
www access
speaker phone
room fax
speaker phone
Leisure
Exercise room
Exercise room +
Pool
Pool
Pool
extras
shoe shine
shoe shine
shoe shine
shoe shine
Rest Delivery
Yes
No
Yes
No
Respondents' Ratings
Respondents' ratings for each bundle (use consistent scale, e.g., between 0 and 100)
Respondents / Ratings
Bundle 1
Bundle 2
Bundle 3
Bundle 4
Respondent 1
Bundle 5
Bundle 6
Bundle 7
Bundle 8
Bundle 9
Bundle 10
Small Suite
Large Room
Room Office
Large Room
Small Suite
Large Room
speaker phone
www access
speaker phone
room fax
room fax
speaker phone
Pool
Pool
Exercise room +
Exercise room
Pool
Exercise room +
Exercise room
Pool
Tape library
Tape library
Tape library
Tape library
Yes
No
Yes
No
No
Yes
Bundle 5
Bundle 6
Bundle 7
Bundle 8
Bundle 9
Bundle 10
Bundle 11
Bundle 12
Bundle 13
Bundle 14
Bundle 15
Bundle 16
Room Office
Large Room
Small Suite
Large Room
Room Office
Large Room
www access
speaker phone
speaker phone
room fax
speaker phone
www access
Pool
Pool
Pool
Pool
Exercise room
Exercise room +
Pool
newspaper
newspaper
newspaper
newspaper
No
Yes
No
Yes
No
Yes
Bundle 11
Bundle 12
Bundle 13
Bundle 14
Bundle 15
Bundle 16