Академический Документы
Профессиональный Документы
Культура Документы
09/22/2014
Classical Conditioning
Discovered by Pavlov (1849-1936)
Unconditioned Stimulus (UCS)
o Meat powder (automatically elicits
salivation)
Unconditioned Response (UR)
o Salivation (automatic response to
meat powder)
Neutral Stimulus (NS)
o Initial ringing of bell (does not
automatically elicit salivation)
Conditioned Stimulus (CS)
o After pairing the NS and the UCS, the
NS becomes a CS (bell now
automatically elicits salivation)
Conditioned Response (CR)
o Salivation (automatic response to
bell)
Extinction
o CS (bell) not followed by UCS (meat
powder) causes gradual
disappearance of CR (salivation)
Operant Conditioning
o E. Thorndike (1874-1949)
Learning through consequences
o Law of Effect
Behavior that is followed by satisfying
consequences will be repeated; behavior that is
followed by unpleasant consequences will be
discouraged
o B.F. Skinner (1904-1990)
Principle of Reinforcement
Positive reinforcement
Behaviors followed by pleasant stimuli
are strengthened
Negative reinforcement
Behaviors that terminate a negative
stimulus are strengthened
Modeling
o Albert Bandura
Learning by watching and imitating others
Bobo doll experiment
Modeling help children get rid of their fear of dogs
Behavior Therapy or Behavior Modification
Systematic Desensitization
o Used to treat phobias and anxiety
o Combines deep muscle relaxation and gradual exposure
to the feared condition or object
o Starts with minimal anxiety producing condition and
gradually progresses to most feared
Intermittent Reinforcement
o Rewarding a behavior only occasionally more effective
than continuous schedules of reinforcement
Behavior Therapy