Assessment Name: MB0050

Assessment ID:

33513

Question ID:

471472

Question Label:

Q10
a.

What are the advantages and disadvantages of secondary data?

b.

Explain any two types of focus groups.

c.

Explain nominal measurement scale.

Question Text:

Answer Text:

a. Advantages of secondary data: 1. Resource advantage 2. Accessibility of data 3.

Accuracy and stability of data 4. Assessment of data Disadvantages of secondary
data: 1. Applicability of data 2. Accuracy of data(4 marks) b. Types of focus groups.
1. Two-way focus group: Here one respondent group sits and listens to the other and
after learning from them or understanding the needs of the group, they carry out a
discussion amongst themselves. 2. Dual-moderator group: Here, there are two
different moderators; one responsible for the overt task of managing the group
discussion and the other for the second objective of managing the group mind in
order to maximize the group performance. 3. Fencing-moderator group: The two
moderators take opposite sides on the topic being discussed and thus, in the short
time available, ensure that all possible perspectives are thoroughly explored. 4.
Creativity groups: These are usually longer than one and a half hour duration and
might take the workshop mode. Here, the entire group is instructed, after which they
brainstorm in smaller sub-groups. They then reassemble to present their sub-groups
opinion. this might also stretch across a day or two. (4 marks) c. Nominal
measurement scale: This is the lowest level of measurement. Here, numbers are
assigned for the purpose of identification of the objects. Any object which is assigned
a higher number is in no way superior to the one which is assigned a lower number.
Each number is assigned to only one object and each object has only one number
assigned to it. It may be noted that the objects are divided into mutually exclusive
and collectively exhaustive categories. (2 marks)

Score:

10.00

Assessment Name: MB0050

Assessment ID:

33513

Question ID:

471473

Question Label:

Q11
a.

Discuss the various types of questionnaires.

b.

What is snowball sampling?

c.

Discuss field editing.

Question Text:

Answer Text:

a. Various types of questionnaires: 1. Formalizes and Unconcealed questionnaire:

This is the one that is the most frequently used by all management researchers. 2.
Formalizes and concealed questionnaire: These questionnaires have a formal method
of questioning; however the purpose is not clear to the respondent. The research
studies which are trying to find out the latent causes of behavior and cannot rely on
direct questions use these. 3. Non-formalized and unconcealed: Some researchers
argue that rather than giving the respondents pre-designed response categories, it is
better to give them unstructured questions where they have the freedom of
expressing themselves the way they want to. 4. Non-formalized and concealed: If the
objective of the research study is to uncover socially unacceptable desires and
subconscious and unconscious motivations, the investigator makes use of questions
of low structure and disguised purpose. (6 marks) b. Snowball sampling: Snowball
sampling is generally used when it is difficult to identify the members of the desired
population. Under this design each respondent, after being interviewed, is asked to
identify one or more in the field. This could result in a very useful sample. (2 marks)
c. Field Editing: Usually, the preliminary editing of the information obtained is done
by the field investigators or supervisors who review the filled forms for any
inconsistencies, non-response, illegible responses or incomplete questionnaires. Thus
the errors can be corrected immediately and if need be the respondent who filled in
the form, can be contacted again. (2 marks)

Score:

10.00

Assessment Name: MB0050

Assessment ID:

33513

Question ID:

505151

Question Label:

Q13

Question Text:

a.
b.
a.

Briefly note the features of a good research study.

Explain the four types of research variables.

Answer Text:

i. It must have a clear stated purpose.

ii. Must follow a Systematic and detailed plan.
iii. Selection of techniques must be supported by a
logical
justification.
iv. The research at every stage and at any cost must maintain the
highest ethical standard.
4 marks
b. The four variables areIndependent variable;
Dependent variable;
Moderating variable and Extraneous variable.
6 marks

Score:

10.00

Assessment Name: MB0050

Assessment ID:

33513

Question ID:

469519

Question Label:

Q3

Question Text:

What is sampling? Explain the procedure in sampling in detail.

Answer Text:

Sampling- the method consisting of the selection for study, a portion of the
universe with a view to draw conclusions about the universe or population is
called sampling. (1 mark) Sampling procedure- 1. Purpose of the survey(1 mark) 2.
Measurability (1 mark) 3. Degree of precision (1 mark) 4. Information about
population(1 mark) 5. The nature of the population(1 mark) 6. Geographical area of
the study and the size of the population (1 mark) 7. Financial resources (1 mark) 8.
Time limitation (1 mark) 9. Economy (1 mark)

Score:

10.00

Assessment Name: MB0050

Assessment ID:

33513

Question ID:

469598

Question Label:

Q7

Question Text:

Explain the Nonprobability sampling designs.

Answer Text:

1. Convenience Sampling 2. Judgmental Sampling 3. Quota Sampling 4. Snowball

Sampling

Score:

10.00

Assessment Name: MB0050

Assessment ID:

33513

Question ID:

471471

Question Label:

Q9

Question Text:

a.
b.

Answer Text:

a. Types of research 1. Exploratory Research: As the name suggests, exploratory

research used to gain a deeper understanding of the issue or problem that is troubling
the decision maker. The idea is to provide direction to subsequent and more
structured and rigorous research. 2. Conclusive Research: Conclusive research is
carried out to test and validate the study hypotheses. In contrast to exploratory
research, these studies are more structured and definite. The variables and constructs
in the research are clearly defined. 3. Descriptive Research: The main goal of
descriptive research is to describe the data and characteristics about what is being
studied. The annual census carried out by the government of India is an example of
descriptive research. 4. Casual Research: Casual research studies explore the effect
of one thing on another and more specifically, the effect of one variable on another.
Casual research studies are highly structured and require a rigid sequential approach
to sampling, data collection and data analysis.(6 marks) b. Descriptive Hypothesis:
This is simply a statement about the magnitude, trend or behavior of a population
under study. Based on past records, the researcher makes some presumptions about
the variable under study. Relational Hypothesis: These are the typical kind of
hypotheses which state the expected relationship between two variables. While
stating the relation if the researcher makes use of words such as increase, decrease,
less than or more than, the hypothesis is stated to be directional or one-tailed
hypothesis(4 marks)

Score:

10.00

Briefly explain any three types of research.

Write notes on descriptive and relational hypothesis.