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Prepared by Md. Del Mahmud (Badhon)

A Marketing Plan On Banglalion Wimax

Submitted to-

Submitted by-

Prepared by Md. Del Mahmud (Badhon) A Marketing Plan On Banglalion Wimax Submitted to- Submitted by-

Dr. Md. Kamal Uddin

Faisal Bin Alam

Course Instructor

EMBA Program

Lecturer

Department of International Business

Dept. of Textile Engineering

Faculty of Business Studies

Atish Dipanker University of Science &

University of Dhaka

Technology

Md. Al- Amin Sarkar Emon

ID: 091-184-007

Md. Mahmudul Hasan

ID: 092-082-007

Md. Sultan Ahamed

ID:092-266-007

Prepared by Md. Del Mahmud (Badhon) A Marketing Plan On Banglalion Wimax Submitted to- Submitted by-

Date of Submission: 21st August, 2011

21st august, 2011

Faisal Bin Alam

Lecturer

Dept. of Textile Engineering

Atish Dipanker University of Science & Technology

Subject: Submission of Assignment.

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Prepared by Md. Del Mahmud (Badhon)

Dear sir,

With due respect, we would like convey to your knowledge that as per our

Textile Program, we have prepared our assignment under mentioned topics.

Now we like to submit it to you. We have tried our level best to prepare the

paper in consistence with the optimal standard under your valuable direction.

We request you modestly to accept our paper as it may suffer from some

shortcomings. Therefore, we hope that this will meet the standard of your

judgment.

Thanking you for your kind supervision

Sincerely yours

Md. Del Mahmud

Md. Ashraful Islam

Md. Raihan

ID: 112-085-007

ID: 091-202-007

ID:091-018-007

Department of Textile Engineering

Atish Dipanker University of Science & Technology

ACKNOWLEDGEMENT

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Prepared by Md. Del Mahmud (Badhon)

We are deeply indebted to prepare the term paper on “A Marketing Plan: Mobile Company—“SYMPHONY”

topic.

We would like to mention our quality to honorable Course teacher Faisal Bin Alam

Textile Program, Department of Textile Engineering, Atish Dipanker University of Science & Technology, for letting me to prepare this paper.

Table of Contents

Titles of Heading

Pages

 

Executive Summary

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Prepared by Md. Del Mahmud (Badhon)

Company Profile

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Origin of Symphony

06

Mission

07

Vision

07

Image of Products

08

Target customer

10

Segment Customer

10

SWOT Analysis

11

Marketing Strategy

Product

12

Price

12

Place

13

Promotion & Advertising

13

Recent Position

13

Features

14

Ending

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Bibliography

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Executive Summary:

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Prepared by Md. Del Mahmud (Badhon)

Symphony Mobile Phone is a part of leading telecommunication and Consumer Electronic group SB Tel Enterprise Limited. The group is operated by Entrepreneurs who were behind establishing two very popular mobile phone brands in Bangladesh: Siemens and BenQ. Within short period of time since its introduction at the end of 2008 the brand has become very popular especially among the young people. Because of its unique propositions Symphony Mobile now occupies number two position in Bangladesh behind Nokia and above Samsung. Innovation and exclusive design clearly differentiate Symphony from other brands available in the market. Symphony offers customers reliability, value for money and wide range of choice. While the performance, reliability and durability of the products are as good as any leading global mobile phone brand handset with attractive features and functionalities are offered at a competitive price.

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Prepared by Md. Del Mahmud (Badhon)

Company Profile

Flying Tiger Boats is a California Limited Liability Corporation founded in

December 2009 for the purpose of building, importing, and marketing the

Flying Tiger line of sport boats. Tom Hirsh is president and CEO of the

corporation. Mr. Hirsh is also President of the Harbor Island Sailing Academy,

Inc. dab Harbor Sailboats, a sailing club and yacht charter company founded

in 1969 and based in San Diego, California.

Tom was an early owner of two FT 10s and has been associated with the

class since its inception. He races the FT 10 on a regular basis with his wife

Lois and three sons, Kyle, Kevin and Keenan who are also team members of

Harbor Sailboats and Flying Tiger Boats.

Our goal is simple says Mr. Hirsh; “to promote a fun, fast, well built, family

orientated sport boat while continuing to offer future purchasers the best value

in the marketplace”.

Origin of Symphony:

The terms "overture", "symphony" and "sinfonia" were widely regarded as

interchangeable for much of the 18th century.

The word "symphony" as applied to a composition piece first appeared in

the 16th and 17th centuries: i.e. Gabrieli's Sacrae symphoniae (1597), and

Viadana's Sinfonie musicali (1610), among many others. Through most of

the Baroque period, the terms symphony and sinfonia were used for a range

of different compositions, including instrumental pieces used in operas,

sonatas, and concertos, as part of a larger work.

Prepared by Md. Del Mahmud (Badhon) Company Profile Flying Tiger Boats is a California Limited Liability

Founder of Symphony

By the 18th century, the opera sinfonia, or Italian overture, had a standard

structure of three contrasting movements: fast; slow; fast and dance-like.

This form is considered the direct forerunner of the orchestral symphony.

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Symphonies at this time, whether for concert, opera, or church use, were not

considered the major works on a program. Often, as with concerti, they were

divided up between other works, or drawn from suites or overtures. Vocal

music was dominant, and symphonies provided preludes, interludes, and

postludes.

Mission

The mission of the Houston Symphony is to inspire and enrich the lives of our

diverse citizenry through outstanding symphonic music performed by our

great orchestra.

Vision

our vision is to be the entrepreneurial cornerstone of the performing arts in

Houston through our performances, partnerships, connection to the

community and educational activities.

Image of Products:

Model No. -

MRP 1,590 BDT

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Symphony C42

Prepared by Md. Del Mahmud (Badhon) Symphony C42 Model No. - Symphony Symphony Price (MRP) in

Symphony Model No.

Model No. -

Symphony C101

Symphony Price (MRP) in

BDT

View Details

MRP 1,840 BDT

Prepared by Md. Del Mahmud (Badhon) Symphony C42 Model No. - Symphony Symphony Price (MRP) in

Category - Full Touch

Symphony Model No.

Model No. -

Symphony FT40

Symphony Price (MRP)

in BDT

MRP 7,490 BDT

View Details

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Prepared by Md. Del Mahmud (Badhon)

Prepared by Md. Del Mahmud (Badhon) Model No. - Symphony Symphony Price (MRP) in BDT View

Symphony Model No.

Model No. -

Symphony FT30

Symphony Price (MRP) in

BDT

View Details

MRP 5,690 BDT

Prepared by Md. Del Mahmud (Badhon) Model No. - Symphony Symphony Price (MRP) in BDT View

Symphony Model No.

Model No. -

Symphony FT10

Symphony Price (MRP) in

BDT

MRP 4,250 BDT

View Details

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Prepared by Md. Del Mahmud (Badhon)

Prepared by Md. Del Mahmud (Badhon) Symphony Model No. Symphony Price (MRP) in BDT View Details

Symphony Model No. Symphony Price (MRP) in BDT View Details

Target customer:

Symphony qualitative research supports, for an ideal

customer, as an under 18-35 year old innovator male and female who

regularly uses symphony mobile. Likely all types of people use this cause this

is low price.

Segment Customer:

Symphony mobile are two segment customer: New brand mobile

and low price customer.

New brand mobile:

In this segment, Symphony already made various

types of new brand mobile in the market. The challenge is to convince

the consumer of the benefits to upgrade to the mobile. marketers are more

effective in channeling resources and discovering opportunities.

Relevance and quality of data are essential to develop meaningful

segments.

Low price customer:

This segmentation is a way to have more

targeted communication with the customers. The process of

segment describes the characteristics of the customer groups

within the data. All types of customer also use symphony mobile

cause low price. Segmentation demands continuous development

and updating as new customer data is acquired. In addition,

effective segmentation strategies will influence the behavior of the

customers affected.

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SWOT Analysis:

STRENGTH

Strong Brand Name

World wide Reputation

High Quality Products

High Technology

Ability to Provide High Motivation to Its Employees

Loyal Customers

Low prices

Variation of mobile model

Satisfactory for its warranty

Heavy energetic battery

Easy to use

Using dual sim card

WEAKNESSES

Not enough network available for 3G preferences

Possibility of damages quickly

Not well it’s performance

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OPPORTUNITIES

Continuous growth in their sectors.

THREATS

Strong competition in the market.

Others company offer the same technology at a lower price

Competitors such as Micromax, Maximus and Nktel have already

introduced Performance in market .

Marketing Strategy: Symphony mobile marketing strategy is “Product

Developing Concept”.

Product:

There are many types of symphony mobile product .

Price:

Model No. -

Symphony C42

Model No. -

Symphony

FT40

Model No. -

Symphony

FT30

MRP 1,590 BDT

MRP 7,490 BDT

MRP 5,690 BDT

Symphony mobile current price is cheap of other mobile Nokia, Samsung

& Sony Erickson. Symphony mobile become easier to communicate the value

through the price.

Specification Details :

Symphony C101

Specification:-

FM Radio, Memory Card Support

1.8″ Display

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Mp3 player, Torch Light

MS Card support up to 2GB

Price:1,840.00 BDT

Model : D42

Multimedia : MP3, FM Radio

1200 mAh Li-ion Battery

MicroSD slot (extended up to 2GB)

Display 1.44" CSTN

Audio & Call recorder

Price : 1860 BDT

Model No. - Symphony FT40

price- MRP 7,490 BDT

Model No. – Symphony-FT30

price- MRP 5,690 BDT

Model No. – Symphony FT10

price- MRP 4,250 BDT

Symphony Z100 Projector Mobile Phone

Price: TK 8990/= or $130

Place:

Consumers may purchase the product at their nearest high-end electronics

store or consumer chain or nearest symphony mobile customer care.

Symphony mobile are available in all electronics shops all over Bangladesh.

Promotion & Advertising:

Symphony mobile phone content advertising is the promotion of ring tones, games and other mobile phone services. Such services are usually subscription-based and use the short message service (SMS) system to join up to them. Another method is broadcasting messages to the mobile phone's idle-screen, enabling the mobile operators or advertisers to reach millions in real-time. The advertising and sale of ring tones in particular has seen a massive growth in recent years, with some commercial breaks, particularly on music television channels and in motor racing, being

dominated by such adverts. Advertising in newspapers and magazines has also

become popular. Internet and music include the symphony mobile.

Recent Position:

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Symphony Mobile Phone, one of the popular mobile phone brands in

Bangladesh. Because of its unique propositions Symphony Mobile now

occupies good position in Bangladesh mobile market according to market

share.

Innovation and exclusive design clearly differentiate Symphony from other

brands available in the market. The brand has launched the first ever branded

dual sim phone in the country. Continuing with the same trend of delivering

breakthrough products, Symphony Mobile launched X110, Bangladesh's first

ever QWERTY keyboard phone with Track ball. Moreover in the coming

month's lot of new products are introduced which include full touch screen and

smart phones.

Features:

Prepared by Md. Del Mahmud (Badhon) Symphony Mobile Phone, one of the popular mobile phone brands

32 channels of 24-bit 192K Digital I/O

1.6 milliseconds of latency from analog source in to analog source out

Single 32 channel, PC-32, bi-directional connector

Direct connectivity to Apogee’s Symphony I/O or Rosetta 800, Rosetta 200, AD-16X

and DA-16X converters equipped with an X-Symphony card

Simple connection with a single PCI-32 cable

Compatible with any Core Audio software application

VBus: Routing of up to 32 virtual channels of digital audio between Core Audio

software applications

Compatible with any Apple MacBook Pro with PCI Express Slot

Includes Apogee’s Maestro Software for advanced control and routing

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Ending:

Now a day in marketing sector there are lot of mobile company are available. For this

reason it’s difficult to stay in market to give poor service. By the way ‘symphony’

mobile company achieves their expectable goals in a very early time. A huge number

of variations like colors, designs, finishing, operating system etc. Their service & a

large number of service center is provide a good one.

Bibliography:

www.flyingtigerboats.com/gpage6.html

http://www.houstonsymphony.org/about/history/missionvisionvalues.aspx

www.mobilemela.com.bd/mobile/mobiles.php?mobiles=symphony

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