Airtel digital TV

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Airtel digital TV

Come Home To The Magic

Type

Subsidiary

Industry

Satellite television

Founded

2008

Headquarters

Mumbai, Maharashtra, India

Area served

India

Key people

Sunil Bharti Mittal

Products

Direct Broadcast Satellite

Parent

Bharti Airtel[1]

Subsidiaries

Bharti Telemedia Ltd.

Website

www.airtel.in/digitaltv

Airtel Digital TV SDU and MDU dish

Airtel digital TV is an Indian direct-broadcast satellite service provider owned and operated by Bharti Airtel. Its
satellite service, launched in 2008, transmits digital satellite television and audio to households in India. [2] It
uses MPEG-4 digital compression with DVB-S2 technology, transmitting using the satellite SES-7 108.2E.
As of 31 December 2013, Airtel digital TV has total 394 Channels and Services including 19 HD channels.[3]
Its primary competitors are Dish TV, Tata Sky, Videocon d2h and cable television providers. It has a total
subscriber base of 8.8 million as of 31 December 2013.[4]

Contents
irtel Digital TV Recorder[edit]
A premium DVR Digital Video Recorder allows 150 hours of recording live TV on a 160 GB hard disk with
MPEG 4 picture clarity. This product was discontinued after the launch of [HD] Recorder.
Airtel Digital TV [HD][edit]
Airtel Digital TV HD provides channels in their native resolution of 1080i or 720p with 16:9 aspect ratio. The
STB is compatible with 7.1 Channel Dolby Digital Plus surround sound as well and is in fact the first HD STB in
India to be compliant with Dolby digital Plus.[citation needed]
Airtel Digital TV HD+ is a recorder that records content on an external USB drive/hard disk drive. It is different
from the Digital TV [HD] recorder that records content on an in-built hard disk drive. HD+ offers potentially
unlimited recording, as the capacity depends on that of the external hard disk drive/ USB drive. However, it only
has a single tuner and hence only a single channel can be watched and recorded at the same time. This is in
contrast to the [HD] recorder that enables one to watch and record two different channels at a time and to also
supports simultaneous multiple channels recording.
Airtel Digital TV [HD] Recorder[edit]
On 4 May 2010, Airtel digital TV from bharti airtel announced the launch of its 3D ready High Definition
Personal Video Recorder (HD Recorder).[5] Retaining its pioneering Remote Recording feature, airtel digital TV's
HD Recorder offers unique features of Automatic Favourites, Search and Genre and Category sort and is 3D
ready.
On 24 May 2011, Airtel announced that its digital TV HD and HD-DVR boxes are software-enabled to
view standard definition (SD) content upscaled to 1080i HD.[6]
Technical information[edit]
Airtel Digital TV's standard definition broadcasts are in MPEG-4 with Interactive Service (ITV) and 7-day EPG
(electronic programme guide). Interactive Service (ITV) of Airtel Digital TV includes an add-on service that
allows a user to shop, book movie tickets etc. A universal remote is included in the package that can, over IR
frequencies, control both the TV and the DTH box. Like other DTHservice providers, it also provides a pay per
view interactive service that includes a catalogue of movies in Hindi, English and regional languages.
See also[edit]

Bharti Airtel

DD Direct+

Reliance Digital TV

Sun Direct

References[edit]
1.

Jump up^ "Mobile Prepaid, Broadband, Postpaid Mobile, DTH Services in India: Airtel".
Bhartiairtel.in. Retrieved 12 August 2010.

2.

Jump up^ "Bharti Airtel launches DTH service". The Financial Express. 7 October 2008.
Retrieved 12 August 2010.

3.

Jump up^ Airtel digital TV adds more HD channels Best Media Info, News and Analysis on
Indian Advertising, Marketing and Media Industry

4.

Jump
up^ Also
Read. http://www.airtel.in/wps/wcm/connect/dbc7e723-5bef-4911-856d5dca84b1bbe2/Bharti-Airtel-Limited_Quarterly-Report_December-31-2013.pdf?MOD=AJPERES. Missi
ng or empty|title= (help)

5.
6.

Jump up^ "Now enjoy the magic of HD on airtel digital TV's 3D ready HD Recorder!".
Jump up^ "Airtel Digital TV HD Users to Get Free Upscaled SD Channels < Televisions,
HDTV, Technology < PC World India News < PC World.in". Pcworld.in. 2011-05-24. Retrieved 201308-19.

External links[edit]

Official website

http://www.airtel.in/

bharti airtel
Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in
New Delhi, India, the company ranks amongst the top 4 mobile service providers globally in terms of subscribers. In India, the company's product
offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL broadband, IPTV, DTH, enterprise
services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G wireless services and
mobile commerce. Bharti Airtel had nearly 287 million customers across its operations at the end of Dec 2013.

highlights

Bharti Airtel becomes the fourth largest mobile operator in the world
Education is now available anytime, anywhere with Airtel mEducation

business divisions
mobile services

bharti airtel offers GSM mobile services in all the 22-telecom circles of India and is the largest mobile service provider in the country, based on
the number of customers.
Know More

telemedia services

The group offers high-speed broadband with the best in class network. With fixed line services in 87 cities, we help you stay in touch with your
friends & family and keep you updated round the clock
Know More

airtel business

airtel business provides a broad portfolio of services to large Enterprise, Government, Small & Medium businesses and carrier customers. It is
India's leading and most trusted provider of communication and ICT services, offering services that include voice, data, network integration, data
center & managed services, enterprise mobile applications and digital media
Know More

digital TV services

Discover the magical experience of digital entertainment with airtel. From DVD quality picture and sound, the best and widest variety of channels
and programmes to the best on-demand content on airtel Live, your TV viewing experience change forever with digital TV from airtel!
Know More

http://www.airtel.in/digital-tv/home/
Airtel crosses 200 million mobile customer mark in India

Last
100
million
added

Largest
rural
mobile

Underlines
status
as
one
Moves closer to its vision of becoming Indias most admired brand

in
less
customer
of
Indias

than
base
most

5
in
trusted

years
India
brands

New Delhi, February 19, 2014: Bharti Airtel (Airtel), a leading global telecommunications company with operations in 20 countries across Asia
and Africa, today said that it has crossed the 200 million mobile subscriber mark in India, further consolidating its leadership position in the
worlds second largest mobile market. Airtel is the largest telecom operator in India, both in terms of customers and revenues. The Company
ranks as the fourth largest mobile operator in the world in terms of subscribers.

Gopal Vittal, Joint MD& CEO (India),

Bharti Airtel said, We are delighted to
have reached this major milestone. It is
gratifying to see the trust our customers
have reposed in our brand and it will be our
endeavor to continue delighting them with
innovative and world-class services. We will
also continue to invest towards building a
robust data network of the future and be at
the forefront of Indias mobile broadband
revolution.

Airtel has the largest bouquet of mobile

services for customers in India, including
2G, 3G, 4G, Mobile Commerce and other
Value Added Services. Its distribution
channel is spread across 1.5 Mn outlets,
with network presence in 5,121 census and
460,655 non-census towns and villages in
India covering approximately 86.7% of the
countrys population. Airtel has the largest
rural mobile customer base in India with
over 88 million mobile customers (from
rural markets).

Airtel has Indias widest 3G footprint,

offering customers high-speed internet
access and a host of innovative services like
Mobile TV, video calls, live-streaming videos
and gaming. Airtel is the only mobile
operator in India to offer 4G services using
TD-LTE technology, providing customers the
fastest wireless services with buffer-less HD

BHARTI AIRTEL - KEY MILESTONES

1994 Wins GSM licenses for mobile service in
Delhi
&
NCR.
1995 Launches services under the Airtel brand
name.
1997 Becomes the first mobile service provider
in the country to cross 100,000 customer mark.
1998 Launches Indias first private fixed line
service
in
Indore,
Madhya
Pradesh.
2001 Network i2i, Indias first submarine cable
company
launched
with
SingTel.
2002 Goes public, completes Indias first 100%
book
building
issue.
2002
Becomes
Indias
first
private
telecommunications service provider to launch
International
Long
Distance
services.
2005 First private service provider in India to
have
an
All-India
telecom
footprint.
2008 Crosses 60 million customer mark.
Launches
DTH
services.
2009 Crosses the magical 100 million customer
mark.
2009 Expands operation to Sri Lanka.
2010 Expands operations to Bangladesh.
2010 - Announces acquisition of Zain telecom.
2011 Launches 3G services and airtel money
in
India.
2012- Becomes the first Indian telco to launch 4G
services.
2014- Becomes the first Indian telco to offer 4G
service on mobile phones.

video
streaming
capabilities.

and

multi-tasking

Airtel launched its mobile operations in India in 1995. Since then it has been at the forefront of Indias mobile revolution that has empowered
millions across the length and breadth of the country. Airtel crossed the 100 million mobile customers mark in India in 2009.

About Bharti Airtel

Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in
New Delhi, India, the company ranks amongst the top 4 mobile service providers globally in terms of subscribers. In India, the company's product
offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL broadband, IPTV, DTH, enterprise
services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G wireless services and
mobile commerce. Bharti Airtel had over 289 million customers across its operations at the end of January 2014. To know more please
visit, www.airtel.com

Airtel digital TV pioneers an exclusive USSD Self Care service for its
customers

Airtel digital TV pioneers an exclusive USSD Self Care service for its customers

New Delhi, August 30th, 2012: Airtel digital TV, the

DTH service by Bharti Airtel, today announced the launch
of an innovative self care facility for its 7.4 million plus
customers in India. Available for free for all Airtel Mobile
customers, this is the world's first USSD-based service
innovation that will allow Airtel mobile customers to
manage their airtel digital TV with options of recharge,
movie booking and top up additions, to name a few.
Customers can access the facility by simply dialling a toll
free number *121# from their mobile phones.

Options available for customers

Balance and Validity

Recharge
Top up addition
Heavy Refresh
Movie Booking
Trouble Shooting
Latest Offering
Current Package

Commenting on the launch, Mr. Shashi Arora, CEO- DTH/ Media, Bharti Airtel, said "The
technology market in India is ripe for creating mobile applications that make self-care fun, and
enhance the quality of customer engagement for organizations. The availability of this unique
USSD facility is just another example of our constant endeavour to offer the best to our Airtel
digital TV customers. We believe it will truly enrich their lives by providing them convenience of
managing their Airtel digital TV account via their handheld devices". This new service is device
agnostic.

USSD (Unstructured Supplementary Service Data) is a menu-based system that enables

interfacing with content based services. Instead of a browser, which requires an internet / GPRS
connection), the USSD menu acts as browser to pull content to the phone.

About Airtel digital TV

Airtel digital TV the DTH service from Bharti Airtel has over 7.4 million customers and is one of
the leading national level DTH service in the country which offers its customers MPEG 4 with
DVBS 2 currently the most advanced digital broadcasting technologies available in the world
after HD broadcasting. Additionally, Airtel digital TV was the first to bring many firsts to the DTH
segment in India including a Universal Remote which operates both the Set Top Box and TV set, as
well as several unique Interactive Applications and multi lingual EPG. Airtel digital TV recorder
was the first to offer the capability to record live television, anytime, anywhere. Airtel has also HD
services to its portfolio. All this is backed by 24x7 customer care. Airtel digital TV launched its
services in October 2008

About Bharti Airtel Limited

Bharti Airtel Limited is a leading global telecommunications company with operations in 20
countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst
the top 5 mobile service providers globally in terms of subscribers. In India, the company's
product offerings include 2G, 3G and 4G services, fixed line, high speed broadband through DSL,
IPTV, DTH, enterprise services including national & international long distance services to carriers.
In the rest of the geographies, it offers 2G, 3G mobile services. Bharti Airtel had over 262 million
customers across its operations at the end of July 2012. To know more please visit,www.airtel.com
Home Media centre bharti airtel News DTH

airtel digital TV records the fastest 5mn customers

airtel digital TV records the fastest 5mn customers

The 5th entrant leads industry net additions with over 2.8 mn customers already in FY 2010-11
Reaches the milestone in 21 months of national operations Fastest by any operator
Strengthens leadership in key markets, leading net additions in 10 of the 19 state clusters
Expands reach to cover over 21,000 of the 27,000 pin codes across the country
- Now has over 70% customers coming in from Tier-3 towns
New Delhi, Feburary 9, 2011 : airtel digital TV-the DTH service from bharti airtel today
announced that it has crossed the milestone of 5 million customers on its platform. Coming in as
the 5th operator, airtel digital TV today has been leading industry additions with over 2.8 million
customers already in the first 10 months of FY 10-11. The achievement in just 21 months of full
scale national operations, is the fastest anywhere in the world. As of January 31, 2011, airtel

digital TV had over 5.1 million customers.

The rapid growth has been a result of airtels consistent focus on the fundamental elements of
superior technology and content, service, reach and availability. Today airtel digital TV is available
in areas covered by over 21,000 of the countrys approximately 27,000 pin codes. Over 70% of its
customers today are coming in from towns with a population less than 100,000. This has made
airtel digital TV the clear leader in share of new customers addition every month in 10 of the 19
state clusters in the country.
Speaking on the occasion, Mr. Ajai Puri, Director and CEO-digital TV services, Bharti airtel
said, "We are humbled by the customer response to our services. The 5 million customer
milestone is a significant step in our journey of making airtel the most preferred choice of
customers on all three screens - Mobile, PC and TV. While on one hand, we made a conscious
decision to invest in the latest MPEG4 DVBS 2 technology and created industry leading
partnerships for content and service delivery, the power of brand airtel and its distribution reach,
enabled us to get immediate access to a large retail base. In doing so, we have consistently
garnered a larger share of the category over the last 6 quarters, thereby gaining critical scale in
short time. We are now well placed to realize our vision of becoming the most preferred brand for
customers in the DTH category."
As the fastest growing DTH operator, airtel digital TV has made significant inroads into the
category with Maharashtra, Gujarat, Uttar Pradesh, Punjab, Tamil Nadu, West Bengal and the
North East emerging as its biggest markets. Over the last 6 consecutive quarters, 1 in every 4
DTH customers has come onto the airtel digital TV platform. Unique differentiators like remote
recording via the mobile on its Recorder and Digital Dolby Plus 7.1 surround sound experience on
HD, have helped airtel garner leadership in new customers in both the Recorder and HD
categories. Over 15% of new customer additions for airtel digital TV over the last quarter in top
metro markets, have been coming through the HD platform.
airtel digital TV was voted the favourite DTH service by customers in key metros in the 2010
customer satisfaction survey by MaRS on Indias Favourite DTH Operator. Conducted across 8
cities, airtel digital TV emerged on top in 4 of the 8 parameters of the survey, like Availability of
other payment options, Innovative Services and more crucially Uninterrupted Services and
Complaint Redressal.
airtel digital TV - The DTH service from Bharti airtel has over 5.1 million customers and is one
of the leading national level DTH service in the country which offers its customers MPEG 4 with
DVBS 2 - currently the most advanced digital broadcasting technologies available in the world
after HD broadcasting. Additionally, airtel digital TV was the first to bring many firsts to the DTH
segment in India including a Universal Remote which operates both the Set Top Box and TV set as
well as several unique Interactive Applications. airtel digital TV recorder was the first to offer the
capability to record live television, anytime, anywhere and recently added HD services to its
portfolio. Users can also update themselves on the latest stock news. All this is backed by 24x7
customer care. airtel digital TV launched its services in October 2008.
About Bharti Airtel Limited :Bharti Airtel Limited is a leading global telecommunications
company with operations in 19 countries across Asia and Africa. The company offers mobile voice
& data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for

enterprises and national & international long distance services to carriers. bharti airtel has been
ranked among the six best performing technology companies in the world by BusinessWeek.
bharti airtel had over 207 million customers across its operations at the end of December 2010.
To know more visit www.airtel.in

Bharti Telemedia To Launch DTH Operations by Q4 2007-08

Bharti Telemedia To Launch DTH Operations by Q4 2007-08

Received Letter of Intent to launch services

Services to be launched nationally

Company to set up state-of-the-art infrastructure for uplinking and broadcast

New Delhi, August 7, 2007: Bharti Telemedia, a subsidiary of Bharti Airtel Ltd., today announced that it plans to launch the Direct To Home
(DTH) [satellite TV broadcast] services by the last quarter of FY 2007-08. The company has received the Letter of Intent (LoI) for commencing its
DTH
services
from
the
Union
Ministry
of
Information
&
Broadcasting.
Announcing the development, Mr. Manoj Kohli, President & CEO, Bharti Airtel Ltd, said, The launch of DTH services will add tremendously to
our existing bouquet of integrated telecom offerings. We will be deploying world-class technology and infrastructure to offer the best in class DTH
services
to
our
customers.
The DTH services will be launched nationally by the company. Towards this, the company is setting up state-of-the-art infrastructure near
Gurgaon
(Haryana)
for
the
purpose
of
uplinking
and
broadcast.

airtel adds to the joy of festive season launches digital TV

airtel adds to the joy of festive season launches digital TV

First to offer MPEG4 with DVB S2 technology in Kolkata and Eastern India - exceptional picture clarity and consistent high quality
audio for the customer

airtel launches digital TV in Kolkata, Durgapur, Asansol, Patna, Ranchi, Jamshedpur, Bhubaneshwar and Guwahati in the first phase

World-class technology backed by best-in-class customer care with 24x7 call centre in 8 languages, including Bengali.

Universal remote for both Set Top Box and TV that offers enhanced viewer convenience

20% larger dish antenna that offers better performance during rain

Entry-level offer starting at Rs. 2499/- with 6 months free subscription

Kolkata, October 13, 2008: Bharti Airtel added to the joy of the festive season with the launch of airtel digital TV, its Direct To Home (DTH) TV

service, in Kolkata and other key markets in the eastern region of India. The launch is part of the 62 city first phase rollout of the service. In
addition to the 8 cities, airtel plans to introduce the service in 20 cities across the region over the next six months. airtel digital TV will be
available
across
3000
retail
outlets,
including
airtel
Relationship
Centres,
to
begin
with.

According to Mr. Atul Bindal, President - Telemedia Services, Bharti Airtel, DTH is the future of television in India and with airtel digital TV
we bring the best combination of latest technology and exciting content to customers. The eastern region has been a key market for airtel and
over the years we have delighted millions of customers with our telecom services. Now with airtel digital TV, we plan to deliver a magical in-home
entertainment
experience
to
customers
in
the
region.

Customers in the region can look forward to world-class home entertainment experience with airtel digital TV that offers over 175 channels
including interactive applications, movies on demand, and World space radio to name a few. Entry-level service packs start at Rs. 2499, which
includes one time installation charges and 6 months free subscription. Customers can also opt for convenient top-up plans based on their
requirements.

N Arjun, Executive Director DTH Services, Bharti Airtel, added, Given our deep understanding of Indian customer, we believe we have put
together an excellent product that offers great bouquet of popular TV channels, on-demand and interactive content. In line with the airtel tradition,
we have introduced simple to understand tariff plans that will provide great value and choice to the customer. With airtels strong distribution
network
and
focus
on
customer
care,
we
hope
to
emerge
as
a
leading
player
in
this
segment.

airtel digital TV uses the latest MPEG4 standard with DVB S2 technology, which translates into exceptional picture clarity and consistent high
quality audio for the customer. This latest technology also enables delivery of more complex interactive content and is High Definition ready.
Also,
airtel
digital
TV
uses
20%
larger
dish
antenna
that
offers
better
performance
during
rain.

Besides the latest technology, airtel digital TV brings many firsts to the DTH segment in India:

Universal remote for both Set Top Box and TV that offers enhanced viewer convenience;

Highest Set Top Box memory enabling more interactive applications;

Exclusive content such as World space Radio;

Interactive applications such as iMatinee (Book cinema tickets), iTravel (Browse and book travel packages), iShop (Shop on TV for
your favorite brands), iCity (Get your citys information) and Widgets (Update yourself on latest stock news). 8 screen iNews, 2 / 4
screen iSports.

Amazing games with high quality graphics, refreshed every 6 weeks

Audio gain control for uniform audio levels across all channels

Simple and intuitive search

On screen account meter

Low battery indicator on the screen

These great viewing experience and unique features are backed by 24x7 customer care available in 8 different languages including Bengali and
a team of 800 professionally trained service engineers.

name
Bharti Airtel Limited.

business description
Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across
Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 4 mobile service
providers globally in terms of subscribers. In India, the company's product offerings include 2G, 3G and 4G
wireless services, mobile commerce, fixed line services, high speed DSL broadband, IPTV, DTH, enterprise
services including national & international long distance services to carriers. In the rest of the geographies, it
offers 2G, 3G wireless services and mobile commerce. Bharti Airtel had nearly 287 million customers across its
operations at the end of Dec 2013
established
July 07, 1995, as a Public Limited Company
ISIN
INE397D01024
proportionate revenue
Rs.
219,385
Rs.
193,624
As per IFRS Accounts

million
million

(ended
(

Dec
ended

31,
31,

Dec

2013-Audited)
2012-Audited)

proportionate EBITDA
Rs.
70,934
Rs.
57,749
As per IFRS Accounts

million
million

ended
ended

Dec

31,
Dec

2013
31,

Audited)
Audited)

2012-

shares in issue
3997.4 Mn shares as at Dec 31, 2013
listings
Bombay
Stock
National Stock Exchange of India Limited (NSE)

Exchange

Limited

(BSE)

stock exchange symbol

NSE
BSE 532454

BHARTIARTL

market capitalisation
customer base
India:
198,513,000
GSM
(status
as
International:
(status as on Dec 31, 2013)

mobile;

3,355,000
Tele
on
76,733,000

media

customers
Dec

and

GSM

8,807,00031,
mobile

Digital

TV

Services
2013)
customers.

registered office
Bharti
(A
Bharti
Crescent,
Vasant
New
Delhi
Tel.
No.:
Fax No.: +91 11 4666 6411

Airtel
Bharti
1

Nelson

Kunj,

Mandela
Phase

+91

110
11

4666

Limited
Enterprise)
Road,
II,
070.
6100