KUVEMPU

UNIVERSITY
A
Project Report on

Evaluation of Marketing
Strategies & Customer
Satisfaction With
Apoorva Hotel
(With Special Reference to Davangere
City)

Submitted in partial fulfillment of the Requirement for the

Award of Degree in

BACHELOR OF BUSINESS MANAGEMENT

Submitted by:

Manasa .D .M
Final B.B.M

Under the Guidance of:

Mr. Sunil Kumar .C (M.B.A., M.S)

2006-2007

A.G.B. FIRST GRADE COLLEGE,

DAVANGERE
Sri Kannikaparameshwari Devasthana Diamond Jubliee Vidya Peetha

SRI AJJAMPUR GOVINDASWAMY BHAGYALAXMAMMA

FIRST GRADE COLLEGE, DAVANGERE 577 002.

COLLEGE CERTIFICATE
This is to certify that Ms. Manasa .D .M bearing
Reg.

No.

BM040630

is

bonafide

student

of

A.G.B.First Grade College, Davangere for the

Academic year 2006-2007.
This project entitled Evaluation of Marketing
Strategies & Customer with Apoorva Hotel is
prepared and submitted by him in the partial
fulfillment of the requirements of Final Year B.B.M
Examination during the academic year 2006-2007.
Signature
Place: DAVANGERE
Date:

(Dr.

S.H.

Siddalinga

Swamy)
M.A.,

L.L.B.,

Ph.D.,

Principal,
A.G.B. First grade College,
Davangere

Sri Kannikaparameshwari Devasthana Diamond Jubliee Vidya Peetha

SRI AJJAMPUR GOVINDASWAMY BHAGYALAXMAMMA

FIRST GRADE COLLEGE, DAVANGERE 577 002.

CERTIFICATE OF GUIDE
This is to certify that Ms. Manasa .D .M bearing
Reg.

No.

BM040630

is

bonafide

student

of

A.G.B.First Grade College, Davangere for the

Academic year 2006-2007.
This project entitled Evaluation of Marketing
Strategies & Customer with Apoorva Hotel is
prepared

and

submitted

by

him

in

the

partial

fulfillment of the requirements of Final Year B.B.M

Examination during the academic year 2006-2007.
Under my Supervision and Guidance.
Signature
Place: DAVANGERE
Date:

(Mr. Sunil

Kumar. C)
M.B.A., M.S.,

Lecturer, Dept. of Commerce and

Management,

A.G.B. First grade College,

Davangere -577 002
ACKNOWLEDGEMENT

I take this opportunity to thank one and all

who have helped me directly and indirectly in
completing my project work
I am grateful to Dr. S.H. Siddalinga Swamy. M.A.,
L.L.B., PhD, Principal, A.G.B. College, Davangere for
fastening an excellent climate in the college, who
helped us in every way during the course of our
project.
I have lots of gratitude towards my project
guide
Mr. Sunil Kumar .C, M.B.A., M.S.,
Lecturer, A.G.B. First grade College, Davangere for

his able guidance, constant inspiration and

encouragement in completing my project. His
opinion and suggestions helped me a lot.
I would like to place a record of my profound
gratitude to
Mr. Vishwanath,, Manager of
Anjaneya Agrotech Pvt., Ltd., Davangere for his
valuable guidance and suggestion to get the
information.
I am indebted to my Parents without whose
encouragement and inspiration, the project would
not have been completed
I further extend my gratitude to all my
Friends, the discussion with who helped me lot
and their co-operation and every kind of help in
preparing work during my course.
Place: DAVANGERE
Date:

Ms. Manasa

.D .M

DECLARATION
I hereby declare that this project report on

Evaluation of Marketing Strategies &

Customer with Apoorva Hotel

With

Special Reference to Davangere City has been

prepared by me during the academic year 2006
-2007 under the guidance of Mrs. Umadevi, in
partial fulfillment of the requirements of Final Year
B.B.M

Examination

of

Bachelor

of

Business

Management.

And I have not submitted this Project Report to

any other University for the award of any Degree or
Diploma.

Date:
Place: Davangere
Reg. No: BM040630

Manasa .D .M

Ms.