JOY XU

41362 Norman Ct., Fremont CA 94539 (510) 396-7815 joyxu@usc.edu

EDUCATION
University of Southern California, Los Angeles, CA
Bachelor of Science in Business Administration (USC Marshall School of Business)
USC Presidential Scholar Awarded merit based four year half-tuition scholarship
USC Marshall Global Leadership Program - Top 10% of incoming Freshman Marshall Students
USC Marshall Deans List
National Merit Finalist Awarded merit based renewable scholarship

May 2015
3.2 GPA; SAT: 2250

PROFESSIONAL EXPERIENCE
Karten Design
Marina Del Rey, CA
Business Development Coordinator (August December 2014)
May December 2014
w Introduced and facilitated weekly business development meetings between executive management to revise team
communication methods, maximizing Karten Designs efficacy in lead generation and efficiency in capturing RFPs
w Spearheaded the revamping of a complex Excel dashboard tracking business development progress to motivate communication
efforts by the executive team, accelerating new business development efforts to an all time high
Marketing & Business Development Intern (May August 2014)
w Strategized with marketing team to increase social media presence by over 30% of previous years activity; helped to manage
and create content for Karten Designs website, Facebook, Twitter, LinkedIn accounts
w Presented in-depth research reports with strategic insights on positioning for RFPs, potential clients/leads, and geographical
growth strategies, generating new ideas for the business development funnel and increasing effectiveness of communication in
business development meetings and calls
Committee of 100
Los Angeles, CA
Program Fellow
March May 2014
w Acted as one of two main event planners for the entire Southern California region, marketing and executing 5 large scale
program events in a two month period for high level executives, including a two-day 300 person conference in San Francisco
Chrysalis Enterprises
Los Angeles, CA
Business Operations Intern
July - August 2012
w Executed a new training program for adult learners by interviewing program applicants, delivering program presentations,
and completing Salesforce management tasks for the projects operations manager
Graduating Trojans
Los Angeles, CA
Co-Founder and Marketing Director
February - December 2012
w Co-founded a company connecting seniors looking for graduation portraits and announcements with student photographers
w Developed and executed a marketing expansion plan detailing pricing, distribution, and guerilla marketing strategies, leading
to partnerships with large student organizations and officially photographing various senior year graduation events
LEADERSHIP EXPERIENCE
USC Brittingham Social Enterprise Lab
Los Angeles, CA
Undergraduate Scholar
September 2013 Present
w Engage in mentorship programs with a cohort of like-minded peers passionate about social enterprise, learning about topics
regarding innovative business models, the implementation of sustainable programs in corporations, and the triple bottom line.
w Collaborated with peers and a community in the Central Valley to implement the process of design thinking in order create a
prototype, design, and implementation plan for an educational product for middle school students falling behind in math
Global Brigades @ Marshall
Los Angeles, CA
Co-President, Pro-Bono Consultant Past: Vice President, Trip Leader
August 2012 - present
w Manage a team of 10 executive board members to organize and finance three completely student-run international sustainable
development volunteer trips, at a total cost of over $33,000 per trip
w Increase application competitiveness by 300% with 296 sign ups for 44 trip spots in Fall 2014 by leading a rebranding initiative
in updating our logo, website, application process, and educational curriculum.
SKILLS AND INTERESTS
Technical: Adobe Illustrator, Adobe Light Room, Microsoft Office Suite, Basic HTML/CSS
Languages: Advanced Mandarin, Basic Spanish
Interests: Hiking, Photography, Live Music, Painting, Impact Investing, Sustainable Development, Social Enterprise