Malaysia Online Fashion Showcase

MOFAS 12
www.mofas.br an dm e.
my

Organize by:

In conjunction with:

MOFAS 12 will be held at an exhibition by the Ministry of Youth & Sports; National Youth Day
2012, Million Youth Gathering, Putrajaya this 23rd - 27th May 2012. There are more than 500 of
youth activities on the event & estimated of more than 2,000,000 youth will come to this
exhibition.

INTRODUCTION
Malaysia Online Fashion Showcase MOFAS 12
A fashion showcase is a way to expose and create awareness for entities
especially in the fashion
industry. Its known as a showcase of a product by a fashion brand.
With the increasing number of Online Store Merchants within the social network
communities, we are proposing a fashion show to be created in order to
rebranding the industry making it more approachable and reliable to their fans.
By creating this event, all of the parties that involve in it will benefit from the
exposure of the whole social network community. This will also create
awareness for Malaysian entrepreneurs, especially the start-up.
This event can generate mass social network viral effect & at the same
time create mass of brand & product awareness for the sponsors and
participating merchants.
This fashion show will be held at an exhibition by the Ministry of Youth & Sports;
National Youth Day 2012, Million Youth Gathering, Putrajaya this 23rd - 27th May
2012. There are more than 500 of youth activities on the event & estimated of
more than 2,000,000 youth will come to this exhibition.
This will be a great opportunity for organization to penetrate the youth market
from this event.

Program Concept
A fashion show for online store merchants.
In this event, we will bring together 32 online store merchants into a 5
days fashion show event.
Benefit:
Guest are able to choose variety of fashion style & and a better insight
from what they see in the online store.
Merchant can get more exposure for their product and at the
same time bring exposure to the event from their followers.
Brand & product awareness to merchants and for other organization
or spon sor to advertise.
In this fashion showcase, we provide service such as:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

Product showcase / Fashion Show / Stage Timeframe

Models
Emcee
Crew
Video
Pictures
Booth
Catalogue Distribution
Fliers Distribution
Social Media Campaign

MOFAS 12 ORGANIZER
Youth Entrepreneur Society |
www .youthentrepreneursociety.org

Registration Number: PPBM 7860/12

We are a collaboration of college & university event organizers who
are now join expertise in creating & establishing event to the public
especially to Malaysian youth & students.
Youth Entrepreneur Society was registered with Registrar of Youth Society,
Ministry of Youth & Sports on 6th January 2012 (Registration number PPBM
7860/12).
Currently, we have a total of 20 Senior Members, 200 Junior Members with
2000 social media followers which consist of 5 divisions with 4 fractions brand
altogether.
Youth Entrepreneur Society vision is to establish a Youth Centre where
Malaysian youth can express their interest & creativity to the utmost.
Below are 5 of our division:

Y.E.S.
Y.E.S.
Y.E.S.
Y.E.S.
Y.E.S.

Event Management
Mass Communication
Media Centre
Cares
Entrepreneur

BrandMe Malaysia |

www .brandme.my |
w ww.facebook.com /brandme.malaysi a

BrandMe! Ambassador
A unique approach in social media campaign...
BrandMe! is the marketing & advertising division for YES MALAYSIA. The
role of BrandMe! Ambassador is to represent the organization and
sponsors to the public by implementing a human billboard advertisement.

Ambassadors are chosen by our community and the public in an open vote
using our association media.
BrandMe! is for youth that love to get involve in mass media like modelling,
creative art development, & talent for video production. Most of our
ambassador has been engaged and employed in a video production and
magazines as talent for the mainstream media.
BrandMe! Ambassador is open to every male and female age 15-35.
BrandMe Malaysia has an outstanding performance in social media campaign
& it has creating lots of awareness for its client.

Unicom Marketing Sdn. Bhd. |

www .unicommarketing.com.my

Unicom Event Marketing was established in 2008 by a group of young

entrepreneur that graduate locally in Malaysia University. It is a social enterprise
which targets social and economic development primarily for the communities
in Malaysian universities. The company is a bridge or connecting platform to
bring in industries and communit y into the university and bring out talents from
the university, for the industry and community.
We transform our aspiration into reality by creating high impact projects
and events through collaboration and networks. Since its establishment in
2008, we ha d successfully organized more than 100 events and projects
throughout Peninsular Malaysia.

ORGANIZERS COMMITMENT
In this fashion show, we are committing to provide services such as:
1. Product showcase / Booth
a. Each participating merchant will be provided with a booth at
the exhibition. b. Merchants can showcase & sell their product
at the mention booth.
2. Fashion Show / Stage Timeframe
a. Merchants will be provided with 10 minutes of stage timeframe to
promote their product at said event.
b. Maximum number of product to be promoted on the stage is 5.
c. Program Sponsors will be given 15 minutes of stage timeframe to
promote their brand or product.
3. Models
a. Merchants & sponsors will be provided with 5 models to help them
promote their
product on stage.
4. Emcee
a. Merchants & sponsors will be provided with an emcee to help
them promote their product on stage.
5. Crew
a. Crew will be provided to distribute catalogue to exhibition guest.
b. Organizer can provide crew to merchants & sponsors if needed.
6. Video
a. Organizer will shoot a video on the event and post it on organizer
media.
b. This video will be distributed to all merchants & sponsors and it
can be posted on their own media.
7. Pictures
a. Organizer will shoot pictures on the event and post it on organizer
media.
b. This video will be distributed to all merchants & sponsors and it
can be posted on their own media.
8. Program Catalogues Distribution
a. Organizer will distribute 3000 copies of catalogue (catalogue
example attached)
9. Social Media Campaign
a. Organizer will use its media to spread info about participating
merchant &
sponsor of the program.
10. Advertisement Board for sponsors
a. Advertisement board are for sponsor to advertise their brand

EVENT DETAILS
Program Name: Malaysia Online Fashion Showcase
MOFAS 12 Venue: Million Youth Gathering | National
Youth Day 2012, Putrajaya. Date: 23rd 27th May 2012 (5
days)

MOFAS 12 Venue
National Youth Day 2012 is a youth exhibition & get-together program by
Ministry of Youth & Sports that will be held at Putrajaya on 23rd - 27th of May
2012. There are more than 500 of youth activities on the event & estimated
of more than 2,000,000 youth will come to this exhibition.
This 5 days exhibition will be in front of KPDNKK Building (Kementerian
Perdagangan Dalam
Negeri, Koperasi & Kepenggunaan).
Additional information on upcoming & previous National Youth Day 2012 | Million
Youth
Gathering can be found here: www.hbn.com.my

Exhibitors
MOFAS 12 Exhibitors
There will be 32 online store merchants in MOFAS 12 with an average of
320,000 social networks & online fashion followers altogether.

Target
Market
With the estimation of 2,000,000 youth coming this year National Youth Day,
there will be a vast promotion toward the exhibition. Below are the targeted
markets for this event.
Youth Association, Societies & NGOs
National Government Servants
IPTA & IPTS Students
Public resident from Putrajaya, Cyberjaya, Puchong, Cheras via KESAS
Highway
Public visitors via government arrangement
Youth by Government expenses of RM 200 vouchers

Fashion
Details

Show

MOFAS 12
Show

Fashion

Program

In this fashion show, merchants can showcase 5 of their products with the
support of models &
emcee within given stage
timeframe.
*Custom stage showcase is only available for
sponsors.

Fashion
Day 1

Show

Time: Friday, 5pm 7pm (Exhibition

Prime Time)
1st half 1 hour 20 minutes - 8 merchants
30 minutes break (Dance Show & Sponsor Stage Timeframe)
2nd half 1 hour 10 minutes 7 merchants
(Program estimated to run for duration of
3 hours)

Fashion
Day 2

Show

Time: Saturday, 3pm 5pm (Exhib ition

Prime Time)
1st half 1 hour 20 minutes - 8 merchants
30 minutes break (Dance Show & Sponsor Stage Timeframe)
2nd half 1 hour 10 minutes 7 merchants
(Program estimated to run for duration of
3 hours)

Sponsors
Additional
Timeframe

Stage

MOFAS 12 Sponsors is eligible to create custom showcase on stage for

approximately 15 minutes to an hour on daily basis. All stage activities
must get advance approval from the organizer.

MOFAS 12 Exposure
Details

Details

Pre-event
(2 month)

Complimentary Roadshow for sponsors

(6 venue) Print Material
- Flier
- Banner
Social Media Campaign
- Banner
- Info blast by organizer & collaborated media
- Info blast by participating merchants
Blog & Website
Magazine & newspaper articles
Press Conference

Event
(5 days)

Print Material
- MOFAS 12 Booklet
- Flier
- Banner
- Stage Advertisement
- Booth Advertisement
Social Media Campaign
- Live event update on organizers media
- Photobooth picture posting & tagging

Post-event
(6 month) Until the next
MOFAS

Social Media Campaign

- Contest & Human Billboard Campaign
- Video posting by organizer media &
participating
merchant
- Event pictures posting by organizer media &
participating merchant
Organizer Website
- Participating merchants & sponsors brand in
organizer website pages.

MOFAS 12 Event Tentative

Date & Time

Details

23rd 24th May 2012

Product Showcase
Catalogue
distribution
Photobooth
Event Video Production
Event Photography

10am 10pm

25th May 2012

10am 10pm

2pm 3pm
5pm 7pm
26th March 2012
10am 10pm

2pm 3pm

3pm 5pm

Product Showcase
Catalogue
distribution
Photobooth
Event Video Production
Event Photography
DatoSeri Najib Tun Abdul
Razak - Prime Minister of
Malaysia Visit
Fashion Show Day 1
Product Showcase
Catalogue
distribution
Photobooth
Event Video Production
Event Photography
Minister visit & main sponsor
product launch by Tan Sri
Muhyiddin Yasin or Dato' Sri
Ahmad Shabery Cheek
Fashion Show Day 2

27th May 2012

10am 10pm

Product Showcase
Catalogue
distribution
Photobooth
Event Video Production
Event Photography

SPONSORSHIP & ADVERTISEMENT

Types of Sponsors hip
There are 3 types of sponsorship available:
1) Platinum Sponsorship
2) Gold Sponsorship
3) Silver Sponsorship
MOFAS 12 Platinum Sponsorship | Main Sponsorship (1 sponsor)
1) Sponsors Product Launch by Tan Sri Muhyiddin Yasin or Dato' Sri Ahmad
Shabery Cheek
2) Sponsor Booth (20ft x 10ft) Premium Placement
3) Product Placement on MOFAS stage (5 days)
4) Logo Advertisement on MOFAS Photobooth backdrop
5) Stage Models - MOFAS Fashion Show
6) Stage Emcee - MOFAS Fashion Show
7) Sponsor logo on event video
8) Sponsor logo on MOFAS media (Website, Booklet, Fliers, Banner & etc)
9) MOFAS Stage Advertisement
10) Stage showcase (15) minutes stage timeframe + Daily promotion on
stage
11) 2 full page advertisement in MOFAS booklet
Sponsorship Fee: RM 15000
MOFAS 12 Gold Sponsorship (2 sponsors)
1) Sponsor Booth (20ft x 10ft) Premium Placement
2) Logo Advertisement on MOFAS Photobooth backdrop
3) Stage Models - MOFAS Fashion Show
4) Stage Emcee - MOFAS Fashion Show
5) Sponsor logo on event video
6) Sponsor logo on MOFAS media (Website, Booklet, Fliers, Banner & etc)
7) MOFAS Stage Advertisement
8) Stage showcase (15) minutes stage timeframe + Daily promotion on
stage
9) 2 full page advertisement in MOFAS booklet
Sponsorship Fee: RM 8000
MOFAS 12 Silver Sponsorship (4 sponsors)
1) Sponsor Booth (8ft x 10ft)
2) Logo Advertisement on MOFAS photobooth backdrop
3) Stage Models - MOFAS Fashion Show
4) Stage Emcee - MOFAS Fashion Show
5) Sponsor logo on event video
6) Sponsor logo on MOFAS media (Website, Booklet, Fliers, Banner & etc)
7) MOFAS Stage Advertisement
8) Stage showcase (15) minutes stage timeframe + Daily promotion on
stage
9) 2 full page advertisement in MOFAS booklet
Sponsorship Fee: RM 3500

Sponsorship
All sponsorship funds will be use to create MOFAS Fashion Show Stage and all
related expenses to run a fashion show. This fashion show will benefit our
participating (youth entrepreneurs) online merchants and sponsors by
showcase their products on stage.
Sponsors are entitling for 6 complimentary roadshow before the event. (Fliers
distribution &
promotions)

Blog posting
Footer in all MOFAS blog posting social media updates.
Thank you to our sponsors & co organizer. Because of them, we can provide
you with a package that is way below market price. Thank you.

MOFAS 12 SPONSORS
Sponsors Logo A

Sponsors Logo B

Sponsors Logo C

Event Booklet
Booklet size: A5 (14.8cm x
21cm) Distribution rate:
1000 per day.
Content: Participating merchant will be given a full page content to advertise
their product. There will be 24 pages of front & back booklet.
Sponsors booklet advertisement: Sponsors will be given 2 pages (prime
placement) of booklet advertisement plus a logo advertisement of front &
back cover of the booklet.

Event Fliers
Advertisement spaces on MOFAS 12 fliers distribution.
Flier size: A5 (14.8cm x
21cm) Distribution rate:
100,000 copies.
Distribution Method: National Youth Day Roadshow
Distribution Channel: Online & Ofline (National Youth Day 2012 promotional
roadshow).

FLOOR PLAN
MOFAS SPONSOR BOOTH

STAGE

MOFAS
BOOTH
SECTION A
&B

Merchants Booth
Booth Layout Section A
Booth
Merchants: 5ft x
8ft Side-by-side:
24 booth Conner:
8 booth
Sponsors:
8ft x 10ft (4
booth)
20ft x 10ft (3
booth)

8feet

5feet

Merchants Booth

SPONSOR
BOOTH

SPONSOR BOOTH

SPONSOR BOOTH

SPONSOR BOOTH

#1

#5

#9

#13

#2

#6

#10

#14

#3

#7

#11

#15

#4

#8

#12

#16

MOFAS FASHION SHOW STAGE

Changing
Room

DJ
STAGE

Front
Stage
Advertisem
ent
Boar
d

Runawa
y

AUDIENC
E

MOFAS Booth

STAGE ADVERTISEMENT
Sponsors
Advertisement A
(Stage Back
drop)

Sponsors
Advertisement B

Sponsors
Advertisement C

(DJ Booth
Backdrop)

(Y.E.S. Booth
Backdrop)

Sponsors Advertisement
D (Front Stage
Advertisement Board)

CONTACT
For more info on event, sponsorship and advertisement in MOFAS 12, please
contact:
AHMAD SHAHMI AHMAD NORDIN
Project Director | MOFAS 12
013 2727377
Or directly send in your interest at mofas@brandme.my
MOFAS 12 oficial website: www.mofas.brandme.my

Organize by:

In conjunction with: