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and
the
overall
structure
of
an
organization.
The
actual
CONCEPT OF ORGANIZATION
Organization is the process of;
1. Identifying and grouping the work to be performed
2. Defining and delegating responsibility and authority
3. Establishing the relationship for the purpose of enabling people to work efficiency together in
accomplishing objectives.
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PRINCIPLES OF ORGANIZATION
Principle means the theoretical basis on which something is built up. The theoretical
basis is formulated from fundamental truth. Some of the important principles to be followed for
developing round and efficient organizations are:
Principle of specification.
Principle of co-ordination.
Principle of exception.
Principle of flexibility.
Principle of simplicity.
Principle of communication.
Principle of efficiency.
1.1.1
The objective are to be clear, candid and well defined and the organization must have
The study focus on the overall structure of the organization. In this study, the researcher analyzed
the overall functioning of the firm and also the financial performance of the enterprise. The
researcher made a moderate attempt to have the SWOT analysis of the study.
1.1.2
OBJECTIVES
1.1.3
METHODOLOGY
1. PRIMARY DATA- Primary data were collected from discussions with the Managerial
head of the various departments.
2. SECONDARY DATA- Secondary data were obtained from websites and other
concerned books.
1.1.4
LIMITATIONS
Difficulty in meeting with all the Top level Officials.
Certain areas are restricted, so a detailed study is not possible.
Time allotted for the study is insufficient.
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Mizoram, and Bihar. Unlike most other tea producing and exporting countries, India has dual
manufacturing base. India produces both CTC and Orthodox teas in addition to green tea. The
weightage lies with the former due to domestic consumers preference. Orthodox tea production
is balanced basically with the export demand. Production of green tea in India is small. The
competitors to India in tea export are Sri Lanka, Kenya, China, Indonesia and Vietnam.
Tea is an agro-based commodity and is subjected to vagaries of nature. Despite adverse
agro climatic condition experienced in tea growing areas in many years, Indian Tea Plantation
Industry is able to maintain substantial growth in relation to volume of Indian tea production
during the last one decade. There has been a dramatic tilt in tea disposal in favor of domestic
market since fifties. While at the time of Independence only 79 M.Kgs or about 31% of total
production of 255 M.Kgs of tea was retained for internal consumption, in 2008 as much as 802
M.Kgs or about 82% of total production of 981 M.Kgs of tea went for domestic consumption.
Such a massive increase in domestic consumption has been due to increase in population, greater
urbanization, increase in income and standard of living etc. Indian tea export has been an
important foreign exchange earner for the country.
There was an inherent growth in export earnings from tea over the years. Till 70s, UK
was the major buyer of Indian tea Since 80s USSR became the largest buyer of Indian tea due to
existence of the trade agreement between India and erstwhile USSR. USSR happened to be the
major buyer of Indian tea accounting for more than 50% of the total Indian export till 1991.
However, with the disintegration of USSR and abolition of Central Buying Mechanism, Indian
tea exports suffered a setback from 1992-93. However, Indian Tea exports to Russian countries
recovered from the setback since 1993 under Rupee Debt Repayment Route facilities as also due
to long term agreement on tea entered into between Russia and India. Depressed scenario again
started since 2001 due to change in consumption pattern, i.e. switch over from CTC to Orthodox
as per consumer preference and thus India has lost the Russian market. Another reason for
decline in export of Indian tea to Russia is offering of teas at lower prices by China, South Asian
countries like Indonesia and Vietnam.
The major competitive countries in tea in the world are Sri Lanka, Kenya, China and
Indonesia. China is the major producer of green tea while Sri Lanka and Indonesia are producing
mainly orthodox varieties of tea. Kenya is basically a CTC tea producing country. While India is
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facing competition from Sri Lanka and Indonesia with regard to export of orthodox teas and
from China with regard to green tea export, it is facing competition from Kenya and from other
African countries in exporting CTC teas. Because of absence of large domestic base and due to
comparatively small range of exportable items, Sri Lanka and Kenya have an edge over India to
offload their teas in any international markets. This is one of the reasons of higher volume of
export by Sri Lanka and Kenya compared to India. Another important point is that, U.K has
substantial interest in tea cultivation in Kenya.
Most of the sterling companies, after the implementation of FERA Act started tea
cultivation in Kenya. So, it makes business sense for U.K. to buy tea from Kenya and Kenya
became the largest supplier of tea to U.K. Tea is an essential item of domestic consumption and
is the major beverage in India. Tea is also considered as the cheapest beverage amongst the
beverages available in India. Tea Industry provides gainful direct employment to more than a
Million workers are mainly drawn from the backward and socially weaker section of the society.
It is also a substantial foreign exchange earner and provides sizeable amount of revenue to the
State and Central Exchequer.
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A PEST analysis is concerned with the environmental influences on a business. The acronym
stands for the
Political
Economic
Social
Technological
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Political factors
Trade Agreements
Employment laws
Tax policy
Trade restriction and Tariffs
Political stability
Environmental regulations
Industry specific regulations
Economic factors
Demand for food and beverages
Customers buying power
Exchange rate and taxation
Economic growth
Foreign Investment
Foreign Investment
Interest Rate
Raw material Availability
Social factors
Population growth rate
Health Consciousness
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Technological factors
Advances in manufacturing
IT developments
Research and development activities
Industrialization
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T h rea t o f
S u b s titu t
e
B a r g a inP ir o d u c t
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Pow er of
S u p p lieT hr r e a t
of new
E n tr a n
ce
B a r g a in
in g
Pow er
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B u y e re
in d
u st
ry
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Not much product demarcation in terms of taste also low switching cost.
There are a large numbers of buyers purchasing the manufactured goods.
Buyers purchase a huge quantity of the industrys total production.
The bargaining power of buyers is extremely high as the buyers have numerous options
on hand.
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Previously the company was manufacturing black CTC Tea. Later on the Company went for up
gradation and started dual Manufacture of CTC and Orthodox black teas. After the companys
green initiation it has started manufacturing Green Tea to cater to the requirements of health
conscious and organic tea lovers.
In view of above, one will appreciate that we are taking efforts in the Organic front focusing the
people who have become health conscious and are looking towards organic food and beverages.
In addition to its mainstay viz. the tea garden, the Estate houses a recreational park sprawling
over 4 acres. The breeze swept part with its flora attraction offers a panoramic view of the
mountain landscape which is unique and scenic as well. The relaxed ambience present in the
Park offers a smoothening and refreshing experience. For the sporty persons, training in Golf,
Horse Mounting and Riding is available.
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WEAKNESS
OPPORTUNITIES
THREATS
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that, a final drying takes place. Since no oxidation took place, the tea has more of a green
appearance. From there, it goes off to be sorted, graded, and packaged.
Black Tea
Black teas are the most consumed of the four types of teas. They are the highest in caffeine.
Black tea is the most popular tea in the world. It is the tea most widely used in making iced tea
and English tea. Since the process of making black tea consists of three main stages, cut, torn
and curled, it is also known as C.T.C tea. After cutting, the leaves are first spread on shelves
called withering racks.
Air is blown over the leaves to remove excess moisture, leaving them soft and flexible. These
withered leaves are then crushed between the rollers of a machine to release their flavored juices.
In the tearing process the cells of the leaves are exposed and the oxidation process begins. They
are then taken to the fermenting room where under controlled temperature and humidity, they
change into copper color. Finally they are dried in ovens, where they are curled by heat and
become brownish black.
It is made by steaming the leaves in large vats. The steaming prevents the leaves from changing
its green color, hence the name. The leaves are then crushed in a machine and dried in ovens. It is
produced by using many of the same techniques that were practiced centuries ago.
Scented Tea
Scented or Flower tea is either green or white tea that has been infused with certain flowers,
which impart a delicate and interesting taste, and of course a wonderful aroma. As with black tea
and milk or sugar, flowers were added to green tea originally to disguise a less than favorable
taste in the poorer varieties. This is still the case with many commercially produced flower teas,
which hide the taste of very cheap tea behind a strong flowery presence. Flower teas, in
particular the delicious jasmine, have gained such a following both in Asia and the Western
world, that many people only drink this variety. The Seven Cups jasmine teas combine really fine
quality green and white teas with a subtle but distinct jasmine flavor, and are a real treat,
especially for dedicated jasmine fans. They are the best jasmine teas we've ever tasted.
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INFORMAL ORGANIZATION:Informal organization arises from the personal and social relations of people. It is not formally
designed but develops spontaneously out of interactions between persons. It is influenced by
personal attitudes, likes and dislikes. Informal relations cut across formal channels. People
working together in an enterprise frequently come into contact and develop personal or social
relations outside the formal structure.
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Advantages of the organization structure:The organization structure has the following advantages in the enterprise:
Necessary for the management:- it is necessary for the management of the business and
industrial enterprise. In the absence of a clearly defined organization structure, the
management cannot discharge its duties properly because the structure defines and
defines the relation between all the departments of the enterprise and the rights and duties
of all the in the enterprise. It also tells us about the managerial approach.
Helpful in training:- It is also helpful in providing suitable training to the employees and
defining their duties like mentioned in the above. It defined the requirements of all the
suitable postages and it also determines the need, nature, and the from of the training
required.
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It reveals only the formal relations:- A very important drawback of the organization
structure is that it is only a formal document. It defines only the formal relations among
the employees of an enterprise. But in practice, there are two types of relations among
them. Formal and informal and organization structure does not define informal relations.
It creates conflicts:- Organization structure makes clear difference in the rights and
duties of all the employees of the enterprise. It is the feeling of boss and subordinate
among them. It also develops the feeling of superior and inferior. It also develops the
feeling of senior and junior.
TYPES
1. Pre-bureaucratic structure- This structure is most common in smaller organizations and
is best used to solve simple tasks. They follow a flat hierarchy system.
2. Bureaucratic structure- They are suited for complex or larger scale operations. Under
this structure:Functional structure- This structure groups specialize in similar skills in separate
units. It is well suited to organizations with a single or dominant core product
because each subunit becomes extremely adept at performing its particular portion
of the portion.
Divisional structure- It is formed when an organization is split up into a number
of self-contained business units, each operating as a profit centre.
3. Line organization- It is also known as scalar or military organization. In this structure,
there is a vertical line of authority running from the top to the bottom of the
organization. Here, the command is through a straight and unbroken line. All persons at
the same level are independent of each other. The authority and responsibility of each
position is specified. The man at the top has the highest authority and it is reduced at
each successive level down the hierarchy. Every person is in direct chain of command.
Line organization can be of two types. In pure line organization all individuals at a
given level perform the same type of work and they are grouped into divisions only to
facilitate effective supervision and control. In a departmental line organization work
performed in each department is of a different type.
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4. Functional organization:Under functional organization, the organization is divided into a number of functional
areas. Each function is
serves all other areas in the organization. Thus, an individual in the organization
receives instructions from several functional heads. Every functional expert enjoys
functional authority over subordinates in other departments. Within a functional
department every operating executive receives orders from several functional
specialists.
5. Line and staff organizationLine and staff organization is a combination of line and functional structures. Under it,
line authority flows in a vertical line in the same manner as in the line organization. In
addition, staff specialists are attached to line positions to advise them on important
matters. These specialists do not have power of command over subordinates in other
departments. They are purely of advisory nature. Thus, staff positions are created to
support the line managers. Every staff specialist, however, has line authority over the
subordinates in his own department.
6.Matrix organizationMatrix organization is a hybrid grid structure wherein pure project organization is
superimposed on a functional structure. It is a two-dimensional pattern developed to
meet the problems of growing size and complexity of undertakings. Such undertakings
require an organization structure more flexible and technically oriented. Matrix
structure has been defined as any organization that employs a multiple command
system that includes not only the multiple command structure but also related support
mechanism and an associated organizational culture and behavior pattern. Thus, a
matrix organization is characterized by an overlapping of command, control and
behavior patterns. In this organization, there is a permanent functional set up. In
addition, temporary project groups are created to handle infrequent short-term projects.
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factory is made
It monitors stock movement from the factories on a daily basis
Responsible for any enquiries relating to production from any of the factories
Monitoring grade percentage and outturn achieved by each factory
The department generates statements on:
Daily statement on factory-wise stock
A fortnightly report on grade percentage
Monthly stock check report
Monthly statement of waste percentage of made tea to green leaf
Fortnightly report on sifted tea outturn
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Depending upon planting and infilling requirements for all the estates, plant allocation is
done from this department
All tea board inspections and sanctions for subsidy are looked after by this department
This department conducts in-house training programs on agricultural practices for
management staff as well as general staff, supervisors and workers.
Organizing and conducting training programs for new assistants
A considerable amount of day to day correspondence between the department, estate and
other departments is handled
Generation of reports on fuel operation policies implementation and monitoring, felling
and planting programs, allocation of firewood to factories and estates and inter-estate
transfer of firewood
All taxes related works filing of returns, income tax, KGST/CST/VAT, etc
Estate fund management
Payroll preparation and reconciliation of all the departments
Department budgeting
Audit reports
All stock accounts reconciliation
PF reconciliation for all staff
Gratuity returns
Current bill collection and accounting
Sundry debtor and creditors ledger maintenance
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markets
Closely monitoring of stocks at the factories to ensure that there is minimal stock build
up
To ensure packing, blending and dispatch of poly packs
To anticipate market movements to ensure the movement of tea without compromising on
prices
To find new markets for value added teas like organic tea, green tea etc
Visit markets to get feedback from buyers and communicate the requirements to the
factories to maximize the prices
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All matters concerning appointment, salary, fringe benefits, statutory benefits, transfers,
and rules
Panchayat building tax and plantation tax
Insurance matters relating to all the estates
Road tax remittance, company vehicles checklist
SSP house employees leave register
Forest passes application and all connected works
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The qualitative assessment of tea cannot be determined by any chemical analysis, even in todays
techno-savvy world there is no substitute for the tasters trained and sensitive taste buds, in the
evaluation of the tea. The main functions of the department are;
End product evaluation based on various criteria like dry leaf, appearance, infusion and
liquor strength.
Daily tasting sessions on the teas manufactured are undertaken and the feedback on the
teas with approvals to various destinations is informed to factories through daily tasting
reports
Generates and circulates fortnightly and to-date ranking reports
Monthly setting of benchmark and standard samples for auction marks
Conducts monthly brokers tea tasting sessions
Preparation and evaluation of blends and blending of teas based on the market
requirements
Responsible for allowing only quality teas to enter the market
administration,
labour
management,
and
manpower
management.
The
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various
estates,
factories,
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