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Mirzas journey began in the year 1979 with a small tannery for manufacturing finished leather at Magarwara

near Kanpur. The company, established by Mr. Irshad Mirza and Mr. Rashid Mirza, was then called Mirza
Tanners Private Limited.
The company focused on supplying high quality leather and leather products to the overseas markets and
gradually became one of the largest exporters of finished leather in the country.
During this phase, Mirza took a significant leap, by venturing into newer areas which were extensions of its
existing competencies. The global shoe market was then looking upon outsourcing of leather footwear in a big
way. To take advantage of this opportunity, Mirza diversified into manufacturing of shoes. Very swiftly, four
state-of-the-art manufacturing units were setup at Unnao and Noida.
Having made a foothold in the footwear business, Mirza quickly reorganized itself by setting up In-house
Design and Development studios, Marketing offices and a strong Distribution and Logistics network. After
successfully reorganizing itself, Mirza moved a step ahead of others by launching its own brands Red Tape
and Oaktrak.
Having firmly established its product lines and market geographies, the company spread its wings to several
other countries through its marketing companies and networking associates. Some of countries where Mirza
has a significant presence are U.K., Portugal, South Africa, USA, Germany, France, Scandinavian Countries
and UAE.
Today, Red Tape has emerged as the one of the most stylish lifestyle brands available. Through growing scale
of operations, the brand has reached markets in USA, U.K., Canada, France, Germany, Belgium, Holland,
South Africa, Australia, New Zealand, South East Asia and the Middle East.

COMPANY PROFILE
BOARD OF DIRECTORS
Name

Designation

Irshad Mirza

Chairman

Rashid Ahmed Mirza

Managing Director

D C Pandey

Company Secretary

Yashveer Singh

Non Executive &


Independent Director

Pashupati Nath Kapoor

Non Executive &


Independent Director

Qazi Noorus Salam

Non Executive &


Independent Director

Sudhindra Jain

Non Executive &


Independent Director

Subhash Sapra

Non Executive &


Independent Director

Islamul Haq

Non Executive &


Independent Director

Shahid Ahmad Mirza

Whole Time Director

Tauseef Ahmad Mirza

Whole Time Director

Tasneef Ahmad Mirza

Whole Time Director

10

11

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COMPETITORS
Company

Bata india

Relaxo Footwears

Bhartiya Internatl.

Mirza International

Liberty Shoes

Superhouse

Lakhani India

Tinna Rubber & Infra

Cosco India

Super Tannery

Unimode Overseas

Sales
(Rs.Million)

Current
Price

Change (%)

P/E Ratio

Market
Cap.
(Rs.Million)

52-Week
High/Low

18424.53

805.25

-1.54

29.73

51748.40

989/688

8646.74

780.80

2.41

20.91

9370.54

917/494

2073.75

198.90

-2.45

26.53

2200.60

245/46

5565.30

20.00

-1.23

4.27

1854.12

27/17

3330.78

78.00

-1.20

18.53

1329.12

125/78

4632.96

49.00

0.00

2.53

540.23

67/43

3432.78

34.80

0.00

0.00

468.16

0/0

1055.99

45.00

0.00

24.26

385.41

46/16

808.15

42.95

2.26

155.40

178.71

56/34

2514.03

1.42

-2.07

3.08

153.32

2/1

6.32

28.05

0.00

0.00

140.54

32/12

Crew BOS Products

Phoenix Internatl.

Lawreshwar Polymers

Sarup Industries

Mayur Leather Prod

NB Footwear

Welterman Intl.

Euro Leder Fashion

Worldwide Leather

Pretto Leather Inds

KRM International

Oscar Global

4320.41

6.65

-1.63

0.00

93.06

38/6

291.65

5.51

4.95

9.47

92.51

14/5

528.05

6.50

0.00

6.46

88.91

9/5

530.11

27.00

-4.93

10.59

87.81

37/28

182.01

17.70

4.42

13.69

85.58

33/15

NA

5.42

0.00

0.00

73.17

6/5

227.87

12.62

0.00

0.00

56.05

14/2

467.80

10.46

0.00

0.00

46.79

10/3

100.54

8.50

0.00

0.00

25.25

9/4

15.50

2.03

0.50

47.98

15.83

12/1

0.00

2.40

0.00

0.00

8.52

0/0

66.77

2.18

0.00

3.44

7.19

5/2

Mirza International Limited (formerly known as Mirza Tanners Limited) was incorporated on 5th September
1979. Today, the company has emerged as a frontrunner in the manufacturing and marketing of leather and
leather footwear. Headquartered in the Indian capital of New Delhi, the company markets its products across
the globe to countries like the UK, Europe, South Africa and the Middle East, to name a few. The company is
listed on the NSE, BSE and UP Stock exchanges and is ISO 9001, 9002 and 14000 certified.

Manufacturing is a key strength at Mirza. The company has a fully integrated in-house shoe production facility
backed by a state-of-the-art double density direct injection polyurethane plant, a tannery with its own pollution
treatment plant, and a dedicated design studio in London. The manufacturing plants are located
at Magarwara and Sahjani in Unnao, and in Noida. The tannery is located at Magarwara in Unnao. These
plants are backed by more than 25 dedicated ancillary units.
Business: Mirza is engaged in manufacturing and marketing leather footwear and accessories in the domestic
and the international market. The Company clocked revenues of Rs. 556.85 crores as on 31st March, 2012 of
which 80 per cent came from its principal revenue channel the footwear business. The Company's brands
Red Tape and Oaktrak, have received international recognition for quality, styling, durability and pricing. In
addition to branded footwear, Mirza International Ltd. also meets the outsourcing requirements of global
retailers and approximately 80 per cent of its total revenues are derived from exports.
Manufacturing: Mirza has a completely integrated structure and controls every aspect from manufacturing to
design. An ISO 9001:2000, 9002, 14001 certified Company, Mirza's current manufacturing capacity stands at 5

mn pairs spread over three separate locations. The Company has also invested in creating two dedicated
vendor sources, allowing it to meet the rising demand. Mirza has its own tannery & shoes manufacturing units
at Unnao & Greater Noida which meets its captive demand for shoes. To cater to the quality conscious
customers of the West, the Company sources cow hides from Europe and offers international quality leather,
meeting the stringent requirements of the West.
Presence: Mirza has a strong presence in the European markets, especially United Kingdom, where it has set
up its own design studio, marketing offices, warehouses and distribution network to design and promote its own
brands. The Company has already captured 15% of mid- segment market in men's leather footwear market in
Britain. The Company has also resumed exports to other European countries, South Africa, Australia, New
Zealand and Canada.
Marketing: Mirza adopts a double - edged sales strategy wherein its brands (Red Tape and Oaktrak) are sold
through boutiques and fashion stores and at the same time it also makes direct sales to high-grade retailers by
working closely with these global customers to design,manufacture and sell high volumes of customer-specific
products.
Retail: Mirza's focus in the future will be on the high growth retail segment in India. Fuelled by fast rising GDP,
the boom in the BPO and other emerging industries and a population mix that is titled in favour of the youthaspiration levels in the country are at an all-time high. The Company expects to leverage the equity of existing
brands by offering leather and fashion goods and accessories through a mix of boutiques, lifestyle outlets, retail
chains and franchise stores.
Promoters: The Company has been promoted by Irshad Mirza , Chairman and Rashid Mirza , Managing
Director and is managed by professionals.
Listing: The Company's shares are listed on the BSE, NSE, & UPSE Stock Exchange.
Contemporary design: Mirza International Ltd. appoints experts from across the world, who understand
individual market trends, the tastes of customers belonging to each market and go the extra mile to design the
right product that will be easily accepted by customers in these geographies.
Innovation: It has set up design hubs where in-house designers blend their expertise in both new and
traditional techniques and who avail first hand information about local trends and designs, which facilitate
adaptation and development of global designs to suit local requirements.
Quality: The Company adheres to the stringent SATRA guidelines for quality checks.
Accreditations: It is an ISO 9001:2000, 9002 and 14001 certified Company.
Completely integrated: Right from raw hides to shoes, Mirza International Ltd. is involved in all the stages of
processing leather footwear. Helping it keep a check on quality and cost at every stage of the manufacturing
process.
Eye for detail: It has developed key specialist teams who focus on specific critical areas of the shoe making
business.
Scalable facility: It possesses the ability to ramp up capacity to cater to increased volumes from new markets.
Quick time-to-market: CAD-CAM links to the UK centre and to component manufacturing companies aids
quick product development and reduces time to market .Helping it to be one of the first to hit the market with
innovative products.
Customised fashion wear: Mirza enlists the services of freelance designers who imbibe cultural influences
from different markets in to their designs helping Mirza introduce appropriate culture-specific fashion products

across geographies.
Eco-friendly: Mirza's tannery is equipped with pollution treatment plant. The leather meets international quality
standards and is not treated with any banned chemicals.
Wide product range: To date, Mirza has introduced hundreds of models of men's and women's wear to meet
the diverse needs of customers across geographies, age-groups and interests.
Comfortable and trendy: Red Tape shoes provide customers the right mix of comfort and style.
The company sources its cowhides from Europe and manufactures leather in stringent adherence to
international norms, ensuring that no banned chemicals are used in the production process.
In addition to direct sales to leading global footwear retailers, the company also has a strong presence in the
branded
segment
through
three
brands:
REDTAPE | OAKTRAK | REDTAPE GAL

Mirza International Limited is a design led and design focused company. The companys design talent and
capabilities set it apart from other market players. It has a specialized in-house design team of more than 40 skilled
designers internationally. These designers coordinate with each other and keep themselves updated on the latest
changes in footwear designs throughout the world. In addition to this, the design teams regularly conduct trend and
marketplace analysis to understand changing requirements of the market.

In-house designers, working closely with


the global sales teams and customers
A blend of expertise in new and traditional
techniques

The company has four fully integrated in-house shoe production facilities with an installed production
capacity of 3.35 mn pairs of shoes per annum.
These facilities are backed by a state-of-the-art double density direct injection polyurethane plant, a tannery
with a capacity of 20 million sq ft per annum & its own effluent treatment plant and 25 dedicated ancillary

Plans for Existing Brands


units.
Shoes are produced at these
facilities using latest methods like Stuck on, Double Density Direct Injection & Moccassins.
To extend the Red Tape brand umbrella into an overall lifestyle brand for mens
products sold through one stop mens wear stores.
To become a major player in ladies footwear segment by further strengthening
its newly launched footwear line for women.

Plans for Retailing


We are an ISO 9001,9002,14000 certified
company
To remodel all red tape retail stores operated on a franchise basis to sell all
Satra guidelines
are followed
for quality
checkcare
of shoes
mens
products including
garments,
personal
products, sun glasses and
other accessories like belts, wallets and socks in addition to shoes.
All our units have in house laboratories for testing of raw materials and finished
products
To
increase
the number
of red tape products
stores from
70 to 150
year 2015.
Regular
Inspection
of intermediate
is carried
out by
at various
ancillary
units to maintain quality of end product
Batch wise quality inspection of finished products is undertaken
Plans for Product Line Expansion

To diversify into Hi-fashion sports and casual shoes

To diversify into automotive leather business


As a socially responsible organisation, the MIRZA Group has contributed not only to
economic well being of the Communities it interact with, but has also enhanced their social
To increase
presence in new
markets
like Germany,
France and
USA
well being
and development.
Since
its inception,
the MIRZA
Group
has always been
engaged in activities, which add value to the community around it.
As a responsible corporate citizen, we believe in contributing to the society through
Plans for Capacity
Expansion
meaningful
measures
that go a long way in overall community upliftment.
Our employee welfare programs, the support we provide to communities where we have a
business presence, our charities, our community involvement programs and our commitment
increase the underline
present installed
capacity of
4.8 million
annum
to 6.0
to the To
environment,
our corporate
values.
The pairs
threeperkey
areas
where we
million
pairs
per
annum
by
2015.
concentrate
our
welfare
efforts
are:
Workplace
Enrichment
To schedule 6 units with a capacity of 1 million pairs each, in stages within a
Community
Wellbeing
single complex.
Environmental Preservation
To dedicate individual units to large buyers