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Seoul

Attraction

l
u
Seo
Never ending story

Official Tourist Guide

Contents
The Center of Seoul where the
City Center Past Meets the Present
08
City Hall Area
10
Myeong-dongEuljiro
Namdaemun MarketNamsan
12

A Walk to the Ancient Palace that


Palace Quarter Breathes History
16

18

20


22

Gwanghwamun
CheonggyecheonJongno
Insa-dong
Samcheong-dongBukchon

Dongdaemun Street of Passion for Shopping and Arts


& Around 26
Dongdaemun Market
Daehangno
28

University Streets of Cafes, Galleries, and College Life


Quarter 32
Hongik Univ.Sangsu Area
SinchonEwha Womans Univ. Area
34

Yongsan Global District Within Seoul on the


& Yeouido Riverside of Hangang

Gangnam

Jamsil

Key to Symbols
UNESCO World Heritage
Accommodation
Museum / Gallery
Performance Hall
Shopping
Tourist Information Center
Craft Studio
Restaurant
Police Station
Post Office
Embassy
Hospital
Bank
School
University
Seoul Free Wi-Fi *

Itaewon
38
Yeouido
40

Airport Limousine

The Mecca of the Lastest Fashion Trend

Casino

44


46

48
50


52

Apgujeong-dongCheongdam-dong
Sinsa-dong Garosu-gil Area
Gangnam Station Area
Samseong Station Area
Seocho

A Green Retreat in Seoul, Full of Surprises


56
Jamsil
58
Songpa
60

61

62

66

68

70

Gourmet in Seoul
Shopping in Seoul
Seoul Travel Information
Seoul City Tour Bus
Seoul City Walking Tours
Seoul Tourist Map

City Tour Bus

Seoul Tourism Website

Embracing both tradition and the present,


nature and the latest technology, Seoul is now reaching
beyond Asia to become reborn as a global city.
This book presents the never-ending stories of
a dynamic city through its seven most distinguished districts.
Seoul, where experiences beyond your wildest dreams await.

Theater
Club
* Seoul Free Wi-Fi

Available Area

Charge
Hours

Foreign Assistance

City Center

Location

Palace Quarter

Contact
Website

Dongdaemun & Around


University Quarter

Publishing Date January 2014


Published by Seoul Metropolitan
Government, Tourism Business Division
Planning and production
Seoul Tourism Organization
Design Design Soomokwon
j contentree m&b

www.VisitSeoul.net

l
u
o
Se
Never ending story

Travel information about Seoul: Call 120


and then press 9 when you hear a recorded
message in Korean. (You can choose from
the following languages: English, Chinese,
Japanese, Vietnamese and Mongolian.)

Yongsan & Yeouido


Gangnam

Jamsil

Official title Seoul Special City | Area 605.33 km2 | Population 10,143,645 (Dec. 2013) | Language Korean
Climate Temperate | Currency unit won (\, KRW) | Local standard time GMT+9 (Korea Standard Time)
Country code +82 | Local code Seoul 02 (When calling from abroad, omit "0" and just press "2".)

Area

City Center

The city hall area is the undisputable heart of Seoul where


you can see either a wide stretch of green grass, or modern
skyscrapers standing in harmony with palaces that are hundreds
of years old. Of all tourist magnets in the area, where the past
blends with the present in harmony, Deoksugung Palace has
particular significance as the background of Koreas modern and
contemporary history.
Deoksugung is the only palace among the five ancient palaces in
Seoul that shows a modern architectural style. It attracts tourists
with the majestic sight of Seokjojeon, which is Koreas first
modern stone building, and Jeonggwanheon (Pavilion), where King
Gojong, the 26th king of the Joseon Period, is reported to have
enjoyed his coffee. After touring the Deoksugung area, take a walk
along the Doldam-gil that takes you to the Seoul Museum of Art.
This road is often called the most beautiful walking path in Seoul
with the ginkgo trees lining both sides.
The city hall area is within ten minutes of other popular tourist
attractions, such as Myeong-dong and Namdaemun Market, which
is a six hundred year old market where you can enjoy bargaining
with merchants. Myeong-dong, on the other hand, is the modern
shopping district where you can find top-quality cosmetics. When
the sun goes down, it is time to enjoy the lights that illuminate the
nightlife of Seoul. The best place to have the entire night scene
of Seoul in a single, sweeping vista is N Seoul Tower in Namsan
(mountain). Go up to the observatory at N Seoul Tower, and watch
the city of Seoul sparkling in the darkness of the night. This will
surely be one of the most special moments in your visit to Seoul.

The Center of Seoul


where the Past Meets
the Present
City Hall Area / Myeong-dongEuljiro
Namdaemun MarketNamsan

Sajik-dong

Changgyeonggung
Palace

Gyeongbokgung Palace
Anguk

Jongmyo
Shrine

500m

Sejong-daero

250

Gyeongbokgung

Sejong Center for the


Performing Arts

Jongno 3(sam)ga

Gwanghwamun
Gyeonghuigung Palace
Seoul Museum of
History

Jonggak
City Hall Area

Cheonggyecheon (Stream)

ro
gilTon

Highlights

Seoul City Hall


Deoksugung Palace

Euljiro 3(sam)ga

Euljiro 1(il)ga

Sungnyemun Gate

ng-ro
Sogo

City Hall
Seoul
Museum of
Art
Namdaemun Market
Namsan

Nam
daem
un-ro

Seodaemun

Myeong-dong
Cathedral
Myeongdong
Chungmuro

Pil-dong

Myeong-dongEuljiro

Hoehyeon

Jungnim-dong

Namsangol
Hanok Village

Korea
House

Deoksugung Palace Watch the changing ceremony of royal guards called


Sumunjang that takes place three times every day, before setting out for a laidback stroll on the Doldam-gil by Deoksugung. (p.9)
Seoul City Hall Sky Square, an ecology landmark of Seoul that boasts the worlds
largest Green Wall at the new Seoul City Hall building, is a place where you can
take a break at a gallery or cafe on the 8th and 9th floors. (p.9)
Myeong-dong Indulge yourself in shopping for the trends of Seoul on the street
of Myeong-dong that is lined with department stores, duty free shops and designer
and brand shops that sell clothes and cosmetics. (p.11)
N Seoul Tower Go up the N Seoul Tower in Namsan Park where a beautiful
walking path harmonizes with nature, and observe the night scene of Seoul that
can be seen from this vantage point. (p.13)

Suggested Itinerary
Culture Station Seoul 284
ero
il-da
Sam

Seoul Station
Namsan Public Library

N Seoul Tower

Namsan (Mountain)

Seoul Plaza (30mins) Deoksugung Palace (1hour 30mins) Deoksugung


Doldam-gil (10mins) Seoul Museum of Art or Seoul Museum of History (1hour)
Take a subway to Namdaemun Market (20mins) Shop and eat lunch in
Namdaemun Market (2hours) Take a ride on the Namsan Cable Car (30mins)
Visit N Seoul Tower (1hour 20mins) Take the Namsan Shuttle Bus to Myeongdong (20mins) Shop in Myeong-dong (2hours)
Durations may vary depending on the itinerary and mode of transportation.

What to do
Namsangol Hanok Village Visitors
to Namsangol Hanok Village can
experience diverse Korean traditions
such hanbok (traditional outfit) and tea
ceremony. (p.11)
The N Seoul Tower Roof Terrace
Originally built as a wooden deck for an
aerial view of the city, the Roof Terrace
is now more popular as a place where
visitors hang their locks of love on the
fence. You may want to leave your own
lock with your loved ones name on it
and let it be part of the endless parade
of memories. (p.13)
Namdaemun Market Mokjagolmok
Visit the so-called Mokjagolmok (Eatery
Alley) and indulge in popular street
food such as braised cutlass fish,
Kalguksu, and Hotteok, to name just a
few. (p.13)

Local Tips
Use the Seoul City Tour Bus for
convenient transportation to Deoksugung
Palace, Myeong-dong, Namdaemun
Market, and Seoul Station.
A recommended place to visit along
with the Seoul Museum of History,
Gyeonghuigung Palace was once a
palace massive enough to house a
hundred structures within its facility
during the Joseon Period. Some of the
structures and the leafy woods behind
the palace are in high demand as a
location for filming historic movies.

C i t y
C e n t e r

Plan your Trip

01 City Hall Area

Watch the changing of the royal guards ceremony at Deoksugung Palace and take a walk
Tour the Seoul City Hall building that is considered the ecology landmark of Seoul
View diverse exhibitions at the National Museum of Contemporary Art in Deoksugung Palace,
Seoul Museum of Art, and Seoul Museum of History

Nearby subway station

2 City Hall

Dongwha Duty Free Shop


(B1-3F)

75

Seoul City Tour


Bus Platform
Sponge House

il
aero 21-g
Sejong-d

Deo
ksu
gun
g-g
il

150m

Deoksoo
Elementary School
Salvation Army

Chosun Ilbo
Art Museum

Koreana

Cheonggyecheon-ro

Hana
Hanmiri
Seoul Finance Center
Singaporean
Embassy(28F)
New Kukje
Best Western
New Seoul
Korea Press Center
Sejong-daero 21-gil
2-1 Seoul City Hall Bldg.

British Embassy

Appx. 350m

Dalgaebi

3 Chongdong
Theater

3
National Museum of
Contemporary Art,
Deoksugung

Jeo
ng
Chungdong
do
ng
First Methodist
-gi
l
Church
5

1 Deoksugung Palace

2 Seoul Plaza

m-gil
1-1 Dolda

Seoul Museum of Art

President
8

Seoul City Hall


Seoul
Metropolitan Seosomun Building
Council Annex
12
Shinhan
10
11

The Plaza

11

Hana

12

10

14

Dominican
Republic Embassy

KEB

Samsung
Main Bldg.

Gangseo
Myeonok

L in e

22

ro
dae
ngSejo

Se
ou
lS
tat
ion

25

Shinhan

23

IBK

26

Sungnyemun Gate

27-2

24
Namdaemunno
Underground
Shopping Center

Namdaemun Market

P.12

27-2

Adults 1,000 Minors 500 09:00-21:00 (Closed on Mondays) Regular events : Royal
guard changing ceremonies 11:00 14:00 15:30 Weekdays English and Japanese-guided tour
twice a day, Chinese-guided tour once a day, Weekends English, Japanese, Chinese-guided service,
Each service once a day Line 1 City Hall Station. Exit 2 02-771-9951 http://www.
deoksugung.go.kr
1-1 Doldam-gil Stone-wall road encircling Deoksugung. A beautiful place for a stroll with tall trees
lining the street and an ancient stone wall.

This is a lawn plaza in front of Seoul City Hall. Here, various events
including mini concerts, outdoor exhibitions and flea markets are held
every weekend. During winter, a skating rink is set up for visitors to enjoy
ice skating at a reasonable price.
2-1 Seoul City Hall building The New City Hall, Seouls brand new landmark. It is an eco-friendly
building with the worlds largest indoor green wall.
2-2 Seoul Metropolitan Library The former Seoul City Hall building constructed in 1926 has
been remodeled into Seoul Metropolitan Library which is open to everyone.
Weekdays 09:00-21:00 (Some reference room 09:00-18:00), Weekend 09:00-18:00 (Closed
on Mondays) 02-2133-0300~1 http://lib.seoul.go.kr

3 Chongdong Theater

If you want to experience the best of traditional Korean performing


arts, you should visit this theater. Along with MISO, a regular traditional
performance held every day at 16:00 and 20:00, the theater offers
hands-on experience programs such as one on how to play the janggu (a
traditional percussion instrument).

4 Seoul Museum of Art

Walk along the Doldam-gil near Deoksugung Palace, and you will arrive at this
museum where you can view works by Korean artists and world-famous masters
such as Chagall, Matisse and Picasso in exhibitions throughout the year.
Free (Admission fee applied for special exhibitions only) Weekdays 10:00-20:00, Mar.-Oct.
Weekends 10:00-19:00 Nov.-Feb. Weekends 10:00-18:00 (Closed on Mondays) Line 1, 2 City
Hall Station. Exit 10, 11, 12. 5minute walk 02-2124-8800 http://sema.seoul.go.kr

5 Seoul Museum of History

un-ro
Namdaem

-gil
unsijang
Namdaem

HSBC
Chilpae-ro

20

Kookmin

Sungnyemun
Junction

il
7-g

Ramada
Hotel&Suites Seoul
Namdaemun

Korea Chamber of
Commerce & Industry

19

Shinhan

21

16

El Salvador
Embassy

Seo
som
unro

il
2-g
il-ro
Tong

Sejon
g-dae
ro 11
-gil

18

12gil

17

15

R seats 50,000 S seats 40,000 MISO performance 16:00, 20:00 (Closed on Mondays)
Line 5 Seodaemun Station. Exit 5. Line 1, 2. City Hall Station. Exit 1, 12. 10minute walk
02-751-1500 http://www.jeongdong.or.kr

Namdaemun-ro 5-gil

Shinhan

Shinhan

Sejong
-daero

o
mun-r
Seoso

13

L in e

Hanwha Bldg.

-gil
Sejong-daero 18

Hall
City

Korea Samkyetang
Woori

Kookmin

1-gil

Kookmin

Nam
daem
un-ro

P.10

-ro
ong
Sog

Baejae
Park

Euljiro

1 Deoksugung Palace

An age-old historic palace originally built during the Joseon period, it is echoed in
Koreas modern and contemporary history. In fact, it served as a historic backdrop
during the Daehanjeguk (the Great Korean Empire) days. The only palace among
all ancient palaces in Seoul to have a western-style garden, fountain, and a
modern royal palace, it stands as the bridge between the middle and modern
ages. The changing of the royal guards ceremony called Sumumjang that takes
place at the main gate is one of the must-see sights of Seoul.

2 Seoul Plaza

Ticket Office
7
Daehanmun

Russian Embassy

City Hall

2-2 Seoul Metropolitan Library

Cecil Theater

Seokjojeon
Pavilion

Mugyo-ro

Sejong-daero

Seoul Metropolitan
Council

Seoul Cathedral Anglican


Church of Korea

Seoul Museum of History


5

Cheonggye Plaza

Gwanghwamun P.16

Samik
Fashion
Town

This is a museum where visitors can get a glimpse of life and culture in
the early days of Seoul. The jewel in the crown of this museum collection
is a scale model of the city. Built on a scale of 1:1,500, it provides visitors
with a panoramic view of Seoul.
Free (Admission fee applied for special exhibitions only) Weekdays 09:00-20:00, Weekends
Mar.-Oct. 09:00-19:00, Nov.-Feb. 09:00-18:00 (Closed on Mondays) English, Japanese, Chinese
audio guide available for rental Line 5 Gwanghwamun Station. Exit 7. Line 5. Seodaemun Station.
Exit 4 02-724-0274~6 http://www.museum.seoul.kr

08

09

C i t y
C e n t e r

Plan your Trip

02 Myeong-dongEuljiro

5
2 Euljiro 1(il)ga

Nearby subway station

Jongno P.18

50

100m

Hana

10

KEB Head Office

Shinhan
7

qian
Guan
1-3

22

27-2

26

Myeong-dong Police Box8

Nanta Theater
Myeong-dong (3F)

Amiso(5F)

24

18
Seoul
Central Clinic (B3)

19

Gyeseong Girls'
High School
Woori

27-2

Gogung

522Namsangol Hanok Village

Savoy

g 8na-gil
Myeongdon

Tabby

20

5-1 Korea House


Appx. 600m

CGV (10F,11F)
Migliore (B1-2F) 4-5

Coryo
Daeyungak Bld.
4-2 Shinsegae Dept. Store

22

Hoehyeon
Junction

ng-ro
Sogo

25

.12
t P
rke
Ma
26
n
mu
dae
Nam

23

Line 4
State Tower Namsan

24

Toegye-ro

g
Myeongdon

27-2

The Myeong-dong and Euljiro area is home to many flagship department


stores and shopping malls where you will have access to hundreds of
stores specializing in fashion, accessories, and more.
4-1 Lotte Town It is a large scale shopping district that houses Young Plaza, duty free shops, luxury
brand shop Avenuel, and the main Lotte Department store, one of the five largest department stores
in the world. Department Store/Avenuel 10:30-20:00, Young Plaza 11:30-21:30, Duty Free Shop
23
09:30-21:00
(Everyday) Dept. stores, Avenuel, and Young Plaza24
is closed one day each month
Line 2 connects to theEuljiro 1(il)ga Station 02-771-2500 http://www.lotteshopping.com
4-2 Shinsegae Dept. Store 4-3 M Plaza 4-4 noon Square 4-5 Migliore
4-6 Aland

5 Namsangol Hanok Village

25 New oriental

Prince
Myeongdong

26

This is a village that showcase an ancient village from the Joseon Period
with well-preserved hanoks (traditional Korean houses), pavilions and even
a pond. After viewing the residential culture of the Joseon Period, you have
an opportunity to participate in traditional culture experience programs
27-2 is the traditional style
that27-2
are available every day, one example of which
wedding ceremony.
5-1 Korea House After enjoying various performances, you have an opportunity to make kimchi,
or savor the traditional royal cuisine. 02-2266-9101~3 http://www.koreahouse.or.kr

27-2

Woori

Namsan
Elementary School

Pacific
0-gil
e-ro 2
Toegy

Toeg
ye-r
o 18
-gil

21

Line 4 Myeongdong Station. Exit 8. 8minute walk

4 Dept. Stores and Shopping Malls

Myeongdong Kyoja
(Main Shop)

17

The most iconic cathedral in Korea, it has been symbolizing the Catholics
of Korea
for 110 years. It is also the first Gothic20
style cathedral in Korea, a
19
majestic wonder.

Haechi Hall (5F)


Seoul16Global Culture 2-1
& Tourism Center (5F)

4-6 Aland

27-2

Overseas Chinese
Post Tower
Primary
21 School
Seoul Central Post Office (B1)

3
Myeong-dong
Cathedral

18

12

M Plaza 4-3
15

3 Myeong-dong Cathedral

Woori
Myeongdong Kyoja

Jinsadaek
1-2 UNESCO House

11
Street
1 Myeong-dong
23

t
Stree

14

09:00-22:00 Line 2 Euljiro 1(il)ga Station. Exit 5. 3minute walk 02-778-0333


2-1 Seoul Global Culture & Tourism Center This is the place where you can get information
about tourist attractions in Seoul, use the Internet for free and experience Korean culture.
10:30-20:00 Line 4 Myeongdong Station. Exit 6. 3minute walk 02-3789-7961~3

Seoul Royal

Olive Young

20

1-1 Myeongdong Theater The theater, made by remodeling a baroque-style building constructed
in 1934, is a theater dedicated to plays. With its archaic appearance and auditorium design that
11
12
closes the distance between the stage and the audience, it is considered the mecca of Korean live
theater. Line 2 Euljiro 1(il)ga Station. Exit 6, Line 4 Myeongdong Station. Exit 6. 7minute walk
1644-2003 http://www.mdtheater.or.kr
1-2 UNESCO House This is UNESCOs Korean office building. Nanta Theater Myeong-dong and
restaurants are also located in this building.
1-3 Guanqian Street A street where you can encounter Chinese culture through Chinese dishes
and household items.

2 Myeong-dong Tourist Information Center

Seoul
YWCA

g 8-gil
Myeongdon

10

Myeongdong 11
-gil

1-1 Myeongdong Theater

Koreas most widely known shopping town, the streets are lined with
department stores and shops that sell famous brand name make-up,
clothes, and shoes.

Get free access to the Internet, make online reservations for lodging and
performances,
and experience chroma key technology
in this center where
15
16
you also have a choice of over 400 tourist information leaflets. The center
also operates a tourist complaints center along with the tourist police.

14
Hadongkwan
Global Exchange
Center(24hours)

19

13

Korea
Federation
of Banks

16

Myeong-dong

Myeong-dong
Myeongdong-gil
Underground
Lotte Shopping Center 4-4 NOON Square
Young Plaza
CGV(8F)
17

The Bank of
Korea Junction

Metro

il
3-g
g1
on
gd
n
eo
My

2 Myeong-dong Tourist
Information Center

l
ong 9-gi
Myeongd

Lotte Dept. Store


13
Lotte Duty Free Shop
(9-11F)
2
3
Lotte Dept. Store Avenuel ibis Ambassador

Lotte Cinema

24

Myeongdong 3-gil

15

Lotte Town

Namdae
18
mun-ro
7-gil

Line 2

12

Namdaem
un-ro

14

Hanwoori (12F)

10

Lotte

IBK

Hana

11

Hanbit Media
Gallery
T.um

1 Myeong-dong Street

Euljiro 1(il)ga

20

Mirae Asset
Center One Bldg.

16

4-1

6
4 Myeongdong

Ferrum Tower

12

Shop for brand name products at major department stores and duty free shops
Shop for unique accessories and a variety of Korean-made make-up on the streets of
8
7Myeong-dong
Experience traditions of Korea at Namsangol Hanok village

10

11

C i t y
C e n t e r

Plan your Trip

03 Namdaemun MarketNamsan

Tour the Namdaemun Market where you can buy everything from traditional arts and crafts
to cameras and glasses
Explore great restaurants in the food alley of Namdaemun Market
View the panoramic sight of Seoul city at the N Seoul Tower observatory

Nearby subway station

KEB

P.08
City H
all

4 Hoehyeon

50

Namdaemunno Underground
Shopping Center

e1
L in

100m

Sungnyemun
Junction

3
Market
entrance

2
Market
entrance
7

IBK

Namdaemuntobang
Fish soup restaurant
8

05:00-17:00 (Some until 20:00) (Closed on Sundays).

-gil
unsijang
Namdaem

Namdaemunsijang 2ga-gil

Market
18
entrance
4-gil
Namdaemunsijang
7

21

22

Station Seoul 284 Line


5 Culture
284

Kookmin (1F)

Market
1 Namdaemun

15

P.10

16

4
Market
entrance

Clothing Shops
Mano
Accessories
6
Market
entrance

Namdaemun Market
19
(Accessory)
Ladies
Apparel
Market

25

5
5
Market
entrance

23

Free 02-779-8547
8minute walk

20

This park gives you an access to many popular tourist attractions, just
a few of which include N Seoul Tower, Palgakjeong Pavilion, Botanical
Garden and National Theater of Korea, not to mention of the leafy
park itself
Namsan Cable Car : Adults Round-trip 8,500 One-way 6,000 Youths Round-trip 5,500
One-way 3,500 Namsan Cable Car : 10:00-23:00 Line 4 Hoehyun Station. Exit 1
Banpo-ro (Towards Namsan Tunnel 3) Namsan Oreumi Namsan Oreumi : An inclined
escalator that enables visitors to go halfway up the mountain conveniently 02-753-2403
http://www.cablecar.co.kr

24

4 N Seoul Tower N
Toegye-ro 4-gil

26

27-2

Postal Agency

27-2

ll
Wa
ity
lC
ou
Se

Toegye-ro 2-gil

Toe
gye
-ro

Standing 236.7 meters of height, this is the 10th tallest tower of the world.
Enjoy the fantastic laser show and beautiful night scene of Seoul at the
observatory on the third floor or at the revolving restaurant
Observatory Adults 9,000 Seniors & Youths 7,000 Children 5,000 Observatory 10:0023:00 (Sat. 10:00-24:00) Restaurants 11:00-23:00 (Some restaurants: 10:00-22:00) Namsan
yellow buses No.2, 3, 5 that circle the mountain or the Namsan Cable Car 02-3455-9277
http://www.nseoultower.co.kr

6-g
il

28

29

30

Sopa-ro

Millennium
Seoul Hilton
Seven Luck Casino
(Millennium Seoul Hilton) (1F)

32

36

5 Culture Station Seoul 284 284


31

This multi-purpose cultural space has been remodeled from the old Seoul
Station built 90 years ago. This facility is a popular venue for contemporary
art exhibitions, as well as movie screenings and live band performances.

gil
Toegye-ro 6Dodong
Junction

Line 4 Hoehyun Station. Exit 5. Line 1. Seoul Station. Exit 4.

3 Namsan Park

il
6-g
-ro
gye
e
o
T

Palace

tion
l Sta
Seou

SK Namsan Bldg.
SK

7
g
-don
ong
Mye

il
8-g
-ro
gye
Toe

Appx. 400m

2 Sungnyemun Gate
Sungnyemun, the number one national treasure of Korea, was originally
built as the southern gate of Seoul Fortress, from which came its other
name, Namdaemun, or the great southern gate. It was burned down a
few years ago, but was faithfully restored in 2013, following traditional
architectural details.

Sambu Bldg.

Swedish
17
Embassy (8F)

Fashion City

Samik Fashion Town

12

Ho
eh
ye
on

NH

Hana

Daedo
Shopping Center

Lotte
Insurance Bldg. 14
Kookmin (1F)
Shinhan
Market
entrance
8

Children's
Apparel Market

including kitchenware, accessories and food products are gathered.


1-2 Food alleys There are a lot of food alleys in Namdaemun Market, where Wangmandu (giant-size
dumplings), Kalguksu (noodle soup) and Galchijorim (braised cutlassfish) are especially popular.

Mesa
Namdaemunsijang 8-gil

Sungnyemun
Imported Goods
Market

Jungang
11
Shopping
Center

1-2

Food Alleys

Namdaemunsijang 4-gil

Sowol-ro
13

1-1

10

Namdaemunsijang 2-gil

1 Market
entrance

Line 4 Hoehyeon Station. Exit 3, 5

1-1 Sungnyemun Imported Goods Market This is where shops selling various imported goods

Woori

9
2 Sungnyemun
Gate

The largest market in Korea. Countless shops and street stalls line its
alleys, selling clothes, household items and food. As the place is famous for
its reasonable prices and the generous hospitality characterizing traditional
markets, almost half of foreign tourists who visit Seoul are known to stop
by the market.

Shinhan

Kookmin

1 Namdaemun Market

mun-ro
Namdae

33

Namsan Park

N Seoul Tower N

34

Free 10:00-19:00 (Closed on Mondays)


http://www.seoul284.org

Line 1, 4 Seoul Station. Exit 2

02-3407-3500

35

Appx. 300m
Appx. 300m

37

38

39

Baekbeom Square

12

13

Area

Palace Quarter

Travel 600 years back through time to ancient palaces and


structures, such as: Gyeongbokgung Palace where the 500 year
history of Joseon Dynasty began; Jongmyo where you can watch
traditional Confucius rituals; and Changdeokgung Palace, which
is loved by everybody for its beautiful landscape. All these ancient
scenes that breathe Korean history are waiting for visitors at the
center of the city.
Gwanghwamun, whose literal meaning is a gate from which
humane politics reach out in all directions, is fronted by Sejongdaero, the widest road in Korea that is 100 meters wide and 600
meters long.
On Gwanghwamun Square, you can find the statue of King Sejong
the Great, who invented the Korean writing system Hangeul,
and farther down from there, the statue of the great admiral Yi
Sun-shin, who protected Joseon from the offshore invaders. To
the side you can find Sejongno Park where a total of 11,172
permutations of the Korean alphabet are compiled into a public
artwork, testifying to the greatness of Hangeul. At Insa-dong and
Samcheong-dong, you will see alleys and streets lined with arts
and crafts workshops, galleries, and tea houses, the majority of
which have been remodeled from traditional hanok structures.
However, over 900 hanok houses still remain in their original
shapes at Bukchon Hanok village, reminiscent of the past days of
the city.
Now, move forward on your journey from the past to the present,
and head to Cheonggyecheon (Stream), a recently reconstructed
ecology stream. Originally a popular spot either for doing laundry or
just playing around, it has now become a popular hang-out among
Seoul citizens. Take a break from your busy itinerary, and listen to
the stories associated with the 22 bridges built over the stream,
which flows 10.84km from Gwanghwamun Gate to Dongdaemun
under these historic structures and into present day Seoul.

A Walk to the Ancient


Palace that Breathes
History
Gwanghwamun / CheonggyecheonJongno / Insa-dong
Samcheong-dongBukchon

Samcheonggak
0

Samcheong-dongBukchon

300

Hyehwa-dong

600m

Cheongun
Hyoja-dong
Tongin Market

Jongmyo
Shrine

Sejong Center for the


Performing Arts
Gyeongbokgung
Palace

Jongno 3(sam)ga

Jonggak

Jongno 5(o)ga
echeon (Stream)
Cheonggy

Insa-dong
Euljiro 3(sam)ga
CheonggyecheonJongno

Seoul City Hall

Daehak-ro

Gyeongbokgung
Palace

Changgyeonggung
Palace

ggungno

Anguk

Changgyeon

Jahamun-ro

Gwanghwamun
Gyeongbokgung
Palace

Hyehwa

Changdeokgung
Palace

Bukchon
Hanok Village

Euljiro 4(sa)ga

Euljiro 1(il)ga

o
gil-r
Ton

Hoehyeon

Gyeongbokgung Gyeongbokgung, whose literal meaning is wish for your


blessing and prosperity, is the largest and the most majestic of all five ancient
palaces that remain in Seoul today. (p.17)
Cheonggyecheon The restored ecology stream that stretches from
Gwanghwamun to Dongdaemun is all the more beautiful under the lighting late at
night. The Seoul Lantern Festival that opens in November is one of the sights you
should not miss while visiting Seoul. (p.19)
Insa-dong Street Stroll around the streets of Insa-dong either to shop for
beautiful crafts and souvenirs at the craft workshops and galleries, or to walk into
a traditional tea house and experience traditional Korean teas. (p.21)

Suggested Itinerary

Myeong-dong Cathedral
Chungmuro
Sungnyemun Gate

Highlights

Jangchung-dong

Myeongdong

Myeong-dong

Dongguk Univ.

Gwanghwamun Square (50mins)-Walk to Gyeongbokgung Palace (10mins)-Tour


Gyeongbokgung Palace and National Palace Museum of Korea (2hour 30mins)Walk to Insa-dong (10mins)-Tour Insa-dong and have lunch (2hours)-Experience
a traditional craft workshop at Samcheong-dong (40mins)-Take a walk around
the Bukchon Hanok Village (1hour)-Take a subway to Cheonggyecheon (Stream)
(10mins)-Enjoy the night scene of Cheonggyecheon (Stream) (1hour 30mins)
Durations may vary depending on the itinerary and mode of transportation.

What to do
Jogyesa Temple Stay Experience
the life of a Buddhist monk at
Jogyesa where you can participate in
meditation, lotus lantern making and
an alms bowl meal. (p.21)
Bukchon Eight Views Stroll through
the Bukchon Hanok Village and explore
Bukchons eight beautiful vistas. This is
where you can also have an aerial view
of Changdeokgung Palace, a palace
designated as part of UNESCO World
Heritage. (p.23)
Tongin Market Tongin Market is less
than ten minutes from Gyeongbokgung
Palace. The market is famous for oil
fried Tteokbokki, lunchbox cafe and
other simple dishes. You may buy some
food for a snack, hop on a bus to go to
the Suseong-dong, and enjoy your food
while taking a walk in the valley.

Local Tips
Remember to visit Gyeongbokgung
and Changdeokgung when the two
palaces are open to the public at night
in spring and autumn. This night tour
of the palaces requires an advanced
reservation.
Insa-dong is usually a heavy-traffic
area but it is vehicle-free on weekends.
If you want a stress-free tour of the
area, a weekend is the best time to
visit.

PALACE
QUARTER

Plan your Trip

01 Gwanghwamun

Hop on the Seoul City Tour Bus and view Seouls famous tourist stops along the way
Learn more about the modern and contemporary history of Korea at the National Museum of
Korean Contemporary History
Enjoy a walk through nature and skyscrapers from Gwanghwamun Square to Cheonggye Plaza

Nearby subway station

3 Gyeongbokgung

5 Gwanghwamun

1-2

Geunjeongjeon

75

Hyoja-ro

150m

1
Gyeongbokgung Palace

Entrance

Heungnyemun Gate

1-1

Gwanghwamun Gate

Government Complex-Seoul
5
Junction

http://www.gogung.go.kr
1-1 National Palace Museum of Korea 02-3701-7500
02-3704-3114
http://www.nfm.go.kr
1-2 The National Folk Museum of Korea

2 Gwanghwamun Square

P.20 Insa-dong

10

Adults 3,000 Youths 1,500 Mar.-Oct. 09:00-18:00 or 18:30, Nov.-Dec. 09:00-17:00


(Closed on Tues.) Permanent
event: Royal guards changing ceremony (10:00 13:00 15:00)
8
Gwanghwamun watch guards ceremony (11:00 14:00 16:00) English, Japanese and Chinese guided tours 3 times a day Line 3 Gyeongbokgung Station. Exit 5. 5minute walk
02-3700-3900 http://www.royalpalace.go.kr

Dongsipjagak

Gyeongbokg
ung

The first palace ever built during the Joseon Period, this is where the
five hundred year history of the Joseon Dynasty began. You can get
the glimpse into the royal palace and styles, as well as the architectural
heritage. There are two museums: National Palace Museum of Korea
where articles relating to the royal families are on display, and the National
Folklore Museum where you can learn the history of Koreans livelihood.

Entrance

Ticket Office

National Palace
Museum of Korea

Tongui Police Box

1 Gyeongbokgung Palace

Samcheong-ro

Appx. 600m

Gamrodang

The National
Folk Museum of Korea

Samcheong-dong P.22

Sarangchae
6 Cheongwadae

1

An expansive plaza built facing Gwanghwamun, the main gate of


12
Gyeongbokgung, it stretches 550m in length and 34m in width. Statues of
the two most respected historical figures in Korea - King Sejong the Great
and Admiral Yi Sun-shin - stand in the square.

11

Line 3

Gwanghwamun
Junction

Hyundai
Securities
Saemunan-ro 5-gil

Japanese Embassy

13
1

Underpass

Sajing-ro 8-gil

Pyoung-an Do
Chapssal Soondae

17

14
2

5
KEB
National Museum
of Korean
Irish Embassy
Contemporary History

2
Gwanghwamun
Square

This is a performance theater representing Korea and also a cultural


complex for exhibitions
and cultural experiences. The facilities of the center
16
include art museum, small-scale gallery, chamber music concert hall,
medium theater and a large theater whose capacity is over 3,000.

15

US Embassy
18

Woori

National Tax
Service

Line 5 Gwanghwamun Station. Exit 1, 8

Jongno-gu Office

achievements of King Sejong the Great and Admiral Yi Sun-sin


http://www.sejongstory.or.kr
Mondays) 02-399-1176

10

11

Sejong-daero

The Story of King Sejong / Admiral Yi Sun-shin 3-1

4 Hangeul Gaon-gil
(Street)

Seolgaon
13

Sejong-daero 23-gil

il
9-g

18

19

25

22

5
11

25

26

Woori
15
Seoul City Tour
Bus Platform

14

P.18 Jongno

Dongah Media
Center
Cheonggye
Plaza

27-2
16

10

27-2

11

Free 09:00-18:00 (Closed on Mondays)


02-3703-9200
http://www.much.go.kr

Le Meilleur
Jongro Town

Mojeongyo

13

Ilmin Museum of Art

A museum of modern and contemporary Korean history spanning a


period from the late 19th century to the time of the establishment of ROK
government and Seoul Olympics.
4

27-2

Line
1
24

Korean24History

23

Australia Embassy(19F)
Finland Embassy20

23

512
P.08 City Hall

Dongwha Duty Free Shop

Line 5

26

16

Kyobo Book Centre

Sejong-ro
Junction

Saemunan-ro
10 Mission in Korea
Taipei

10:30-22:30 (Closed on

5 National Museum of Contemporary

Austria
Embassy(21F)

21

Saemunan-ro 2-gil

15

34

17

14

22

Jong-ro 3-gil

Sinanchon

12

Sejongno
Fire House
Olleh Square

Gyeongbokgung
o
an-r
mun
Sae

21

Free

Gaon is a pure Korean word that means the center. The Gaon-gil is
the center of Koreas Hangeul heritage where you can find the Korean
Language Society, the site of Ju Si-gyeongs residence, Hangeul 10
Madang, and many Hangeul-related stories. Line 5. Gwanghwamun Station. Exit 1.

http://www.sejongpac.or.kr

4 Hangeul20 Gaon-gil (Street)

19

Sejong Center for the Performing Arts 3

02-399-1114

3-1 The Story of King Sejong / The Story of Admiral Yi Sun-shin Exhibitions on the lives and
il
o 5-g
Jong-r

Sejongno
Park

3 Sejong Center for the Performing Arts

Jong-ro 1-gil

il
ga-g

il
Saemunan-ro 5-g

o5
an-r
mun
Sae

Ministry of
Foreign Affairs
and 5Trade

Line 5 Gwanghwamun Station. Exit 2, Line 3 Gyeongbokgung Station. Exit 5.

Gwanghwamun
Citizens Square

Government
Complex-Seoul

Cheonggyecheon-ro

Line 5 Gwanghwamun Station. Exit 2. 5minute walk

Cheongwadae Sarangchae

27-2
A historical memorial
museum where visitors can learn about the former
presidents and Seoul, this facility includes: the Korea Hall featuring
the history of Korea; Seoul Hall about Seoul, and the Presidents Hall
8
where visitors can interactively experience the presidential office and
Cheongsadae, the presidential residence.

Free 09:00-18:00 (Closed on Mondays) English and Chinese tours at 10:30 12:00, Japanese
tours at 14:00 16:00 Line 3 Gyeongbokgung Station. Exit 4. 12minute walk 02-723-0300
http://www.cwdsarangchae.kr

16
12

17

P A L A CE
QUARTER

Plan your Trip

02 CheonggyecheonJongno

Take a stroll along the walking path of Cheonggyecheon (Stream) that spans
from Gwanghwamun to Dongdaemun Market
Enjoy the night scene of Cheonggyecheon and the 22 bridges that shine under fantastic lightings
Enjoy diverse genres of non-verbal performances

Nearby subway station

5 Jongno 3(sam)ga

3 Euljiro 3(sam)ga

0
50

Tteok Museum
Samil-daero 30-gil

10-gil
Yulgok-ro

Crown
P.20

Daegaksa
Temple
11

10

Line 3

ng
-do
Insa

This is a Confucian shrine where memorial tablets for kings and queens
of the Joseon Dynasty are kept and memorial services are offered. It is
the worlds largest remaining single wooden structure built in the 14th
century and was listed as a UNESCO World Cultural Heritage site in 1995.
Jongmyojerye, the memorial service offered every May since 1464, is
one of the oldest ancestral rites maintained today, and was designated
as12one of the Masterpieces of the Oral Tradition and Intangible Heritage
of Humanity by UNESCO in 2001. A guided tour with some restrictions is
available throughout the week, except for Saturdays when visitors can tour
the area on their own.

1
Jongmyo Shrine

-gil
sulla
Seo

100m

1 Jongmyo Shrine

P.22
lace
ung Pa
deokg onhwamun-ro
D
Chang

Kyodong
Elementary
School

Nakwon Arcade
Seoul Art Cinema (4F)
4-1 Sachoom Theater (4F)

6
5

m)ga
o 3(sa
Jongn

14
il
7-g
o1
g-r
Jon

Line 1

Gwanghwamun P.16

19

11

10

Jong-ro

Shinhan

Seoul Cinema

-gil
Supyo-ro 18

22

Woori

2 Cheonggyecheon (Stream)

Gwansugyo
(Bridge)

Supyogyo
(Bridge)

Samilgyo
(Bridge)

This is a key historic site where 33 representatives of the March 1st Movement
of 1919 recited the Korean Declaration of Independence from Japan and
shouted for independence. In the park, the Ten Storied Stone Pagoda of
Wongaksa Temple Site, the countrys National Treasure No.2, and the Monument
of Wongaksa, Treasure No.3, remain as they did in ancient times.

Cheonggye
3-ga Junction

Hana
ro
Cheonggyecheon-

09:00-18:00
Shinhan

Woori

Shinhan
1

12

11

Woori
3
3

Euljiro 3(sam)ga

10

Line 2

Samil-daero 12-gil

Eulji-ro 11-gil

Eulji-ro 9-gil

P.10 Myeong-dong

Hana

27-2
4

Line 1, 3, 5 Jongno 3(sam)ga Station. Exit 1, 5. 5minute walk

4 Non-verbal Performance Venues

Euljiro 3(sam)ga

Chungmu-ro 9-gil

26

KEB

Seoul
Youth
Center

Eulji-ro
15-gil

Signature Towers

Gwangtonggyo A bridge built during the Joseon Dynasty and excavated during the restoration
process and recreated.
Jeongjobanchado A mural that reproduces Jeongjobanchado, a painting of the royal parade of King
Jeongjo
20 created by famous artists of Joseon, with 5,120 tiles.
Wall of Hope A wall made of 20,000 tiles on which the hopes of citizens are written.
Wall of Proposal A screen through which you can propose to your loved one. Anyone can use it
through advance reservation. http://propose.sisul.or.kr
Cheonggyecheon Museum This is where you can learn about the Cheonggyecheon restoration
process, and what Cheonggyecheon was like before the restoration, and how it was transformed after
restoration.
Free Weekdays 09:00-19:00 Weekends & Natl Holidays Mar.-Oct. 09:00-19:00, Nov.-Feb.
09:00-18:00 (Closed on Mondays) Line 1 Jegidong Station. Exit 4, Line 2 Yongdu (Dongdaemungu Office) Station. Exit 5 02-2286-3410 http://www.cgcm.go.kr

324 Tapgol Park

23

4-2 Bibap Theater (B2)

25

Jong-ro 22-gil

-gil
Jong-ro 16

Samil-daero

Supyo-ro

Jong-ro 20-gil

Donhwamun-ro

YBM
Education Center

Pagoda Academy
Jongno Tower

12

13

14

15

Jewelry
Wholesale
Market

Dongdaemun Market
P.26

3
Jongno 3(sam)ga

Samil-daero 20-gil

21

18

Samilmun Gate

This is a 10.84km-long stream flowing from Gwanghwamun Gate to


Dongdaemun. It was originally a natural stream, but was covered with
asphalt and used as roads. Then, in 2005, it was once again changed into
an ecological stream after a restoration that took three years. Take a stroll
down the walking path along Cheonggyecheon and enjoy the night scene of
Cheonggyecheon and the 22 bridges that shine under fantastic lightings.

Jongno Fire House

Kookmin

Kumkang
Shoe's Store

216 Cheonggyecheon (Stream)

15

2-1

Lotte Cinema
Piccadilly

Wongaksa Temple
3
Tapgol Park

Entrance

Choonwondang
Museum of
Korean Medicine

L in e

Donhwamun-ro 10-gil

13

17

Jongno 3(sam)ga 3

Donhwamun-ro 11-gil

Adults 1,000 Minors 500 Saturdays (Self-guided tour) Mar.-Sep. 09:00-18:00, Oct.-Feb.
09:00-17:30 (Closed on Tues.) Weekdays, Sundays, and Natl holidays (Foreign language guided
tours with some restrictions) Japanese : 8 times a day (Mar.-Sep. 9 times a day). English : 4 times a
day. Chinese : Twice a day (Inquire about the available time) Line 1, 3, 5 Jongno 3(sam)ga Station.
Exit 8. 5minute walk 02-765-0195 http://jm.cha.go.kr

Enjoy
27-2diverse genres of performances such as Samulnori, Jazz, hip-hop,
break dance, a cappella concert, and drawing exhibitions at specifically
dedicated venues. Visitors are sure to have a great time while wholeheartedly experiencing the passion of the performers and the inspiration
and fun that they bring.
4-1 Sachoom Theater

02-3676-7616~7 4-2 Bibap Theater

02-766-0815

18

19

P A L A CE
QUARTER

Plan your Trip

03 Insa-dong

Shop for a wide selection of souvenirs, such as antiques, hanbok, and traditional arts
and crafts that only Insa-dong can offer
Taste traditional Korean teas and dishes at traditional tea houses and restaurants
Experience temple life at Jogyesa Temple

Nearby subway station

1 Jonggak 3 Anguk

0
2

P.22
ong
ng-d
cheo
Sam
5

Public Information and Cultural


Center, Japanese Embassy
7
uk
Ang

e3

Shinhan
3
Jogyesa
Temple

Entrance
12

6
The Central Suun Hall
Temple of
Cheondogyo
Jongno District
Tax Office16
Hanul
15 Poong Kyoung

Gogung 9
Toto's
Old Goods
1-3 Ssamzie-gil
Gallery Lux
Topohaus Art
il
g
1
Center18 dong 1
19
Insa

Duksung
Womens Univ.

[Traditional Korean Dishes and Traditional Teahouses]

il
ero 32-g
Samil-da
7

Seoul Gyeongun
Special School

22

12

Crown
20

14

15

Doore

Nagwon-dong
Tteokjeongeori

16
28-gil
daero
Samil-

gil
g 4-

Ujeongguk-ro

Standard Chartered
on
Insad
Nakwon Arcade
24
-gil
Hanuso
7

g
Insa-dong
don
Insa
Junction
Seoul Art Cinema
Fraser Suites
gil
18
19
Sachoom Theater
g 5n
o
d
Insa
Gallery Violet

Aventree
17

Woori

Jogyesa
Junction

27-2

27-2

Hanaro Heogwan

P.10 Euljiro

Jongro 9-g
il

il
ng 3-g
Insado

Ujeongguk-ro

25

Woori

Bandi&Lunis
3

Jewelry Wholesale Market


YMCA

11

Jonggak
4

6
5

10

4 Bosingak Belfry

12

Jong-ro

Jongno 2-ga
Junction

P.18 Jongmyo Shrine

2 Unhyeongung Palace
This was the private residence of Heungseon Daewongun, father of
Emperor Gojong (1852-1919). Special exhibitions on traditional culture
and events such as the royal costume experience program are held each
month.
Adults 700 Minors 300 Apr.-Oct. 09:00-19:00 Nov.-Mar. 09:00-18:00 (Closed on Mondays) MP3 audio guides are available in English, Japanese, and Chinese for a small fee. Line
3 Anguk Station. Exit 4 02-766-9090 http://unhyeongung.or.kr

24

This is a temple representing Korean Buddhism. It offers a temple life


program for foreigners. On Buddhas Birthday, the Lotus Lantern Festival
is held in the Jongno and Insa-dong areas with Jogyesa Temple as the
starting point of the parade.
Free

Line 3 Anguk Station. Exit 6. 7minute walk

3-1 Temple Stay Information Center

02-768-8600

http://www.jogyesa.kr

Find out about diverse Temple Stay programs, as well as traditional culture and Buddhist temple food
experiences. 09:00-20:00 02-2031-2000

4 Bosingak Belfry

Tapgol Park P.18


27-2

26

Entrance

Jongno Tower

Jongno 1-ga
Junction

23

Samil-daero

Seoul Art Center


Gongpyeong Gallery

22

l
-gi
17
-ro
ng
Jo

Chohyung Gallery
21

o-ro
Supy

Kookmin

26

There are a lot of teahouses in original Korean-style houses and


hanjeongsik (Korean traditional set menus) restaurants with traditional
interiors in Insa-dong. Snack carts selling temple food and time-honored
snacks including Kkultarae (honey skein) and Tteok (rice cake) on the
streets add to the unique atmosphere of the area.

3 Jogyesa Temple
20

Line 5

NH
25

gil
30ero
il-da
Sam

23

KEB

Various cute household items and traditional handicrafts are mustbuys


in Insa-dong. A wide variety of souvenirs, such as antiques, hanbok, and
cellular phone straps are available for purchase.

Kyodong
11
Elementary
School

ng
Insado

Ins
ado
nggil
13

Gana 1-2
Mokin Museum Insa Art
Center
1-1
Knife
Insa-dong
Gallery
Information Center

21

[Traditional Handicraft Shops]


4

Kyungin Museum
of Fine Art 10 10-gil

3-1

14

Temple Stay
Information Center
17

Insa-dong Street

Hana
Dongduk Art
13
Gallery(B1)

Unhyun
Elementary School

Relic Museum

2 Unhyeongung Palace

Gallery
MIZ

11

Gwanghwamun
5

Seoul Senior
Welfare Center

Jongno Police
Station

P.16

The Korea-Arab
2
Friendship Society

10

daero
Samil-

L in

Anguk-dong
Junction

Weekdays 09:30-18:30 Weekends & Natl Holidays


10:00-18:00
1-2 Gana Insa Art Center Free
10:00-19:00 02-736-1020
1-3 Ssamzie-gil This is a multi-cultural space where visitors can shop a wide variety of traditional
arts and crafts. Various exhibitions and performances are available as well. 10:30-20:30 (Some22:00) http://www.ssamzigil.co.kr

o
Yulgok-r

Hana

1-1 Insa-dong Information Center

P.22 Changdeokgung Palace

Woori

This is a street of Korean traditional culture with antique art and book
shops, traditional teahouses and craft shops. It is one of Seouls leading
gallery streets and has been the location of many art galleries since olden
times.
Line 3 Anguk Station. Exit 6. 7minute walk

Sannaeri
2

Pungmoon Girls'
6
Anguk-dong
High School
Post Office

KEB

Hyangga

hon-ro
Bukc

il
seon-g
Yunpo

100m

Duksung Girls
High School

Gyedong-gil

P.22
chon
Buk

Constitutional
Court of Korea

50
1

1 Insa-dong Street
Wonseo Park

27-2

Wongaksa
Temple

During the Joseon Period, the hours of the day were announced here by
tolling the bell. This practice from the past is reenacted daily, even to this
day. A bell-tolling ceremony is held on January 1st to mark the new year.
Bell-tolling ceremony 11:40-12:20 (Closed on Mondays)

Line 1 Jonggak Station. Exit 4

Samilmun Gate

Line 1
20

21

33

34

35

P A L A CE
QUARTER
37

Plan your Trip

04 Samcheong-dongBukchon
38

Visit the UNESCO World Heritage-listed Changdeokgung Palace and Huwon


Visit craft workshops, galleries, and cafes remodeled from traditional hanok structures
Visit the eight most beautiful viewpoints of Bukchon selected by the Seoul Metropolitan
Government

39

Nearby subway station

Palgakjeong
Pavilion

45

1 Changdeokgung Palace

Samcheong Park

46

47

Originally built in 1405 as a detached villa within Gyeongbokgung palace,


it is considered the most well-preserved royal residential palace of all from
the Joseon Period. With its perfect harmony between nature and human
touch, it made it to the UNESCO World Heritage List in 1997.

5 Samcheonggak
Appx.1.5km

100
200m

49

343 Anguk

42

50

51

War
yon
ggo
ngw
on-g
il

41

Samcheong-dong Street
3
1

53

54

55

Owl Museum

The Board of Audit


and Inspection of Korea 7

Korea Banking
Institute

2 Changgyeonggung Palace

Changgyeonggung is a palace that symbolizes the filial piety of King


Seongjong, the ninth king of the Joseon Period, who built the palace and
dedicated it to the three wives of preceding kings. Visitors can learn about the
history and appreciate the outstanding sense of architectural aesthetics of the
time throughout the palace, particularly in the main gate, Honghwamun.

The Cyber University


of Korea

Vietnamese Embassy
Samcheong-dong
Post Office

University of North
Korean Studies
Yongsusan

Adults 3,000 Children 1,500 Feb.-May, Sep.-Oct. 09:00-18:00, Jun.-Aug. 09:00-18:30,


Nov.-Jan. 09:00-17:30 (Closed on Mondays) * Changdeokgung Huwon tour has separate tour hours.
(Make reservation online or at the palace) English guided tour available twice a day, Japanese
and Chinese guided tours available once a day Line 3 Anguk Station. Exit 2. 10minute walk
02-762-8261, 9513 http://www.cdg.go.kr

10

Choongang
Middle School

11

NH

12

day

Adults 1,000 Children 500 English, Japanese and Chinese guided tours available twice a
Line 4 Hyehwa Station. Exit 3, 4. 15minute walk

Hanok Village
4 Bukchon

13

Bukchon14Museum
Old Fragrance

15

Choongang
High School

Asian Art Museum

12

17

16

Museum of
Humanities

Bukchon-ro

Gallery Doll

ture Stre et

Community Credit
Cooperative

3 Samcheong-dong Street
1
Changdeokgung
Palace

18

19

Line 3 Anguk Station. Exit 3. 15minute walk

3-1 The National Museum of Contemporary Art Seoul Hall

20

Han Sang Soo


Think Museum
Embroidery Museum
Sim Hwa sook Kitai Rhee
Bukchon
Hanji Workshop Korean
3
Jeotdae (flute)
4
Workshop
Lacquer
Traditional Kite
Gallery Biim
Woori Bitkkal
Workshop
'Chilwon' Workshop
Gahoe Museum
Workshop
Gallery
Donglim Knot
21
22
23
24
Jinsun Samcheongdong
Museum
Daedong Taxation
Jeongdok
Police Box
Insa Art Space
High School
16
Public Library Bukchon Bukchon KoreanTraditional 4-1
of the Arts
Chogo
The National Folk
House
Council Korea
Museum of Korea
World Jewelry Workshop
Bukchon
Art
Center

'Godraetdol'
Tea
Museum of
Museum
Kukje Gallery
(Bongsanjae)
Korean Art
Seoul
25
26
27-2
27-2
Myeongin
Chung
Won
Hakgojae Gallery
1
2
3
4
Museum
San Bang
2 Changgyeonggung
Jaedong
Palace
Elementary School
Appx.800m
Bukchon Traditional
Art Sonje
Center
20
Culture Center Portuguese
1

Embassy
Gallery Dam
3-1
ong Cul

Traditional Korean houses and modern buildings exist side-by-side,


creating an unusual scenery. Contemporary restaurants and wine bars
have been established in traditional houses along with galleries, designer
shops, specialty shops and themed museums.
This is where a wide variety of contemporary artworks by artists both from inside and outside of
Korea are on display for visitors. The exhibition space is hosted inside a 17 meter high building.
Admission fee is only applied to special exhibitions. Tues. Thurs. Fri. Sun. 10:00-18:00 Wed. Sat.
10:00-21:00 Line 3 Anguk Station. Exit 1. 15minute walk 02-3701-9500

Sa

mc

h eo

ng-d

5
6
National
Museum of Modern and
Contemporary Art, Korea

Samcheong-ro

Duksung Girls'
10
Kumho 24
Middle School
Museum of Art
Gallery Hyundai

Pungmoon Girls'
High School
Gwanghwamun
P.16
27-2

14

Hanok Guesthouse
Urijip

Shinhan

Duksung Girls'
High School

Polish Embassy

13

4-2

Lacquer
Workshop

Constitutional
Court of Korea

Sanneri

11

12

Woori 2
Anguk-dong
Post Office

15

4
16

Jongno
Police Station

Yulgok-ro

uk
Ang

Bukchon Art Hall


Wonseo Park

Ticket
Office

Line 3

Relic Museum

P.20

Line 3 Anguk Station. Exit 2. 10minute walk


Bukchons Eight Views 1 Panoramic view of Changdeokgung (Palace) 2 Wonseo-dong
Gongbang-gil 3 11 Gahoe-dong area 4 Hillside area at 31 Gahoe-dong 5 Downward
alley in Gahoe-dong 6 Upward alley in Gahoe-dong 7 31 Gahoe-dong 8 Stone steps in
Samcheong-dong
Bukchon Korean Traditional House
4-1 Bukchon Korean Traditional House 4-2 Hanok Guesthouse Urijip
Bukchon Traditional Craft Studios Craft studios engaged in hanji (Korean traditional paper), kite,
embroidery, knot and lacquer crafts

5 Samcheonggak
Six traditional Korean houses located in the forest of Bugaksan (Mountain)
where visitors can watch traditional performances and enjoy tea in a quiet
and peaceful atmosphere. Visitors are encouraged to stroll along the
walking trail of Seoul City Wall, that stretches from Waryong Park all the
way to Samcheonggak restaurant.
Line 3 Anguk Station. Exit 1, 6. Take a free shuttle bus.
samcheonggak.or.kr

Unhyeongung Palace

4 Bukchon Hanok Village


This district between Gyeongbokgung Palace and Changdeokgung Palace is
packed with over 900 Korean traditional houses. Members of the royal family
and noblemen lived here during the Joseon Period. As it retains the citys old
appearance, it is a popular filming location for movies and TV dramas.

Beewon

02-765-3700

http://www.

22

23

Area

Dongdaemun
& Around

Street of Passion for


Shopping and Arts
Dongdaemun Market / Daehangno

Seongbuk-dong
Daehangno

Hansung Univ. (Samseongyo)

300

Hyehwamun Gate

600m

Ch
ang
gye
ong
gun
g-r
o

Bomun

Changdeokgung
Palace

Marronnier Park
Hyehwa

Jongmyo Shrine

Changsin

Wall
Seoul City

Changgyeonggung
Palace

Naksan Park

Seoul National
Univ. Hospital

Yulgok-ro
Daehak-ro

Changsin 2-dong

Jongno 5(o)ga

Jongno 3(sam)ga

Dongmyo Shrine

Dongdaemun Market
Dongdaemun
Heunginjimun
Gate

Gwangjang Market
Cheonggyecheon (Stream)

Pyounghwa
Market

Bangsan Market

Euljiro 3(sam)ga

Jangc
hungd
an-ro

Chungmuro

Highlights
Dongdaemun Fashion Town This is a shopping haven with a global reputation,
patronized by domestic and overseas clothing wholesalers. The pre-dawn hours
are generally busy with wholesalers. Tourists will find it more advantageous to visit
during the day or evening hours. (p.27)
Seoul City Wall Take a walk along the Seoul City Wall Walking Trail from
Dongdaemun to Naksan Park and Hyehwamun Gate. This is the best walking trail
to reflect on the history of Seoul and to have a full aerial view of the city. (p.29)
Ihwa Maeul This is a neighborhood that has transformed itself into a picturesque
landscape through the Naksan Public Art Project. Colorful murals painted on walls,
stairways, and handrails bring vitality to the entire village of Naksan. (p.29)

Hwanghak-dong

Gwanghui-dong

Pil-dong

The downtown area near Heunginjimun (one of the four great


gates in Seoul, also called Dongdaemun) were just busy streets
during the Joseon Period, but today, they have turned into a hub
of fashion that attracts crowds of shoppers from everywhere to
numerous retail and wholesale businesses. This area was also
the second in Asia to welcome streetcars (1899), and the first to
host a movie theater. Now, the Dongdaemun area reaches beyond
Seoul and sets fashion trends for the world.
In 2014, Dongdaemun area was reborn with Dongdaemun Design
Plaza (DDP), a new addition designed by the world-renowned
architect Zaha Hadid. The glistening exterior of DDP is made of
45,133 aluminum panels, none of which are the same. This hardto-believe facility and the nearby Dongdaemun History & Culture
Park attract crowds of visitors every day, testifying to the vibrant
past and the future of Dongdaemun area.
The Gwanghui-dong area where the market is located is also known as
the Silk Road of Seoul because the area is a magnet for merchants
from nearby countries such as Russia, Uzbekistan, and Mongolia.
Visitors are sure to find traces of Dongdaemun areas past and present
in many corners of the area, a few of which include the mural that you
will see while walking along Cheonggyecheon (Stream), a mural that
describes how a cloth item is completed in three days and how the
fashion town Dongdaemun area is a place that never sleeps.
If time allows, stroll along the walking trail of Seoul City Wall, a
fortress wall that connects all four major ancient gates of the city.
The walking trail begins at Heunginjimun Gate and proceeds to
Naksan Park and Hyehwamun Gate. This is the best place to see
traces of the ancient city fortress, and to have an aerial view of
todays Seoul city. When you arrive at Naksan Park, you will see
Daehangno and the streets of arts that are lined with over 90
small theaters and galleries. Your journey to Dongdaemun area
is complete when you visit and take pictures of Ihwa Maeul that
has recently been reborn as a mural town, and meet some of the
young street artists at Marronnier Park.

Suggested Itinerary
Dongdaemun History
& Culture Park

Sindang-dong

Dongdaemun History & Culture Park (40mins)- Shop at Doota, Migliore, Pyounghwa
Market, and Lotte Fitin Tour Heunginjimun Gate (30mins) Take a walk on Seoul
City Wall to Naksan Park (1hour 30mins)- View the public arts at Ihwa Maeul
(30mins)- Visit Lock Museum (40mins)- Visit Marronnier Park and Daehangno and
enjoy street performances (1hour 30mins)
Durations may vary depending on the itinerary and mode of transportation.

What to do
Street Performances at
Marronnier Park Nicknamed the
Montmartre of Seoul, Marronnier
Park is where you can enjoy street
performances by young artists,
including street painters who offer
portrait painting services. (p.29)
Night Scene of Heunginjimun
Gate As night falls, you can watch
how Heunginjimun becomes the
central figure of a beautiful night
scene along with the brilliant neon
lights from the nearby shopping town.
Taking a keepsake photo after a full
day of shopping is a must. (p.27)
Gwangjang Market Mokjagolmok
One of the most popular street foods
in this food court alley is Addictive
Gimbap that is served and enjoyed
with a spicy mustard dipping
sauce. Other popular dishes include
Bindaetteok and Yukhoe, a shredded
seasoned raw beef dish.

Local Tips
Seoul City Wall Walking Trail
begins at Dongdaemun, goes past
Hyehwamun Gate, and takes you
to Seongbuk-dong, where you can
visit Gilsangsa, a temple in the midst
of a busy city neighborhood, or
Suyeonsanbang, a traditional Korean
tea house.
Dongdaemun History & Culture Park
has historic relics associated with
Seoul City Wall, all of which were
excavated from the ancient site at
Dongdaemun Stadium.

Dongdaemun
&Around

Plan your Trip

01 Dongdaemun Market

Night-out to shop at the Dongdaemun fashion town


Explore the landmarks of Dongdaemun, the Dongdaemun History & Culture Park and Design Plaza
Savor street food such as Tteokbokki, Gimbap, and Bindaetteok at Gwangjang Market

4 Dongdaemun

Se
oul
city
wall
2

Jong-ro 40-gil

17

MMC

22

Donghwa Market

Euljiro 3
9-gil

25

Doota 5-1

26

19

20

Migliore 5-2

26

Cheonggyecheon-ro

27-2

24

27-2

27-2

Jeil Pyeong Hwa


Market
Shinhan

27-2

National
Medical Center

Euljiro 4
3-g
il

Seoul City Tour Bus Platform

22

5-3 hello apM

23

Eulji-ro 41
-gil

Goodmorning City
26

Euljiro
P.18

27-2

14

Hana
13
12

Lotte Fitin 5-4

11

&C
ultu
re
Do
ng
da
em
un
His
tor
y

45-gil
Eulji-ro

Cult
ure
Park

Ramodo

Toyoko-Inn

4
Silk Road milestone

4 Dongdaemun Shopping Complex


This is the worlds largest market of fabrics and clothing materials, a
market where you can buy the latest fabrics faster than any other places
in Korea. You can also buy accessories, beddings and hanboks in this
market, in addition to fabric materials. If you need a hanbok, this is the
place where you can buy a quality one, or even have it custom-made at
an affordable price.
08:00-19:00

Line 1, 4 Dongdaemun Station. Exit 8, 9. 5 minute walk

5 Apparel Malls
These apparel shopping malls offer a wide variety of fashion apparels and
accessories for shopping on each floor. Explore these malls to find just the
one that correspond to your taste in fashion.
Line 1, 4 Dongdaemun Station. Exit 8. 5minute walk
Doota 10:30- 05:00 a.m (Closed on Sunday 23:00-Monday 19:00)
Migliore 10:30-05:30 a.m (Closed on Mondays)
hello apM 10:30- 05:00 a.m (Closed on Tuesdays)
Lotte Fitin 11:00-24:00 (Open all year round)

5-1
5-2
5-3
5-4

6 Gwangjang Market

3
Toegye-ro

09:00-18:00 Guje Market : Mon.-Sat.10:00-19:00, Sun.11:00-19:00 Mokjagolmok 09:00-23:00


(Some businesses closed on Sundays) Line 1 Jongno 5(o)ga Station. Exit 8. 5minute walk.

Hanyang
Middle School

Line 1, 4 Dongdaemun Station. Exit 8

A wholesale market with a long history beginning from 1905, this is a


place where you can buy fabrics, hanboks, and beddings, among many
others. Some of the hotspots within this market include Guje Market
(second-hands market) and the so-called Mokjagolmok (Eatery Alley)
where you can savor generously portioned cheap street food such as
Tteokbokki, Gimbap, Bindaetteok, and Jokbal.

Gwanghuimun Gate

Shilla Duty Free Shop


Appx. 600m

e5

Cheonggu-ro

P.12

L in

5
.10
P
g
n
-do
yeong

Hist
ory
&

Namsa
n (Mt.)

Eulji-ro
44-gil

Eulji-ro
42-gil

Dongd
aemun
History
& Culture Park

Design
Gallery

Pa
rk

10

Central Asia Village

Dongdaemun
History Museum

(Opening Scheduled for March 2014)

Don
gda
emu
n

Toegy
e-ro 6
3-gil

Euljiro Co-Op
Residence

2
Dongdaemun Design Plaza

27-2

Line 2

24

Dongdaemun
Stadium
Memorial
Dongdaemun History
& Culture Park

MEGABOX (9F)
25

Event Hall

Jan
gch
ung
dan
-ro

A clothing wholesale market with a 50-year history, this is where over 2,000
stores are offering wholesale-price clothes for men and women, and even
underwear and socks.
22:00-18:00 the following day (Excluding Saturday nights)

Nam Pyeong Hwa


Maxtyle
Market

all
ity W
ul C
Seo

Jangch
ungdan
-ro 13-g
il

20

24

3 Pyounghwa Market

Shin Pyeong Hwa


Fashion Town

16

23

Line 2, 4, 5 Dongdaemun History & Culture Park Station. Exit 1. 3 minute walk.

Cheonggyecheon (Stream)

Jan
gch
ung
dan
-ro

Jeon
(BridgTae-il
e)

21

Ogansugyo
(Bridge)

19

15

A new landmark of Dongdaemun designed by the world-renowned architect


Zaha Hadid, Dongdaemun Design Plaza features an unbelievable exterior
decorated with over 40,000 aluminum sheets none of which are the same.
The Plaza is home to a design museum, fashion design information center,
sky lounge, and many more spaces for exhibitions and rest.

20

Cheonggye 6-ga
23
Junction

Market
3 Pyounghwa

2 Dongdaemun Design Plaza

7
19

16

22

25

18

12

15

18

Line 1, 4 Dongdaemun Station. Exit 6, 7

16

17

Standard Chartered
8

18

11

14

Jung-gu
Community Center

15

12

4 Dongdaemun
Shopping Complex

21

13

12

JW Marriott
Dongdaemun

11

14

1 Heunginjimun Gate

14

10

13

Jongno P.18

un
daem
Dong

11

10

KEB

13

21

Appx.600m

17

10

Line 1

un
aem
ngd
Do

National Treasure No. 1, this eastern gate among the eight gates of Seoul
is also called Dongdaemun (Great East Gate). The Fortress walls were
destroyed long ago, but the gate remains the same as in the Joseon
Period retaining its magnificent beauty.

10

Jong-ro

1 Heunginjimun Gate

Market
6 Gwangjang

Jongmyo Shrine P.18

8
P.2

Jon
g-ro
43gil

L in

100m

Dongdaemun
Fortress Park

o
gn
an
eh
Da e 4

50

5 Dongdaemun History & Culture Park

Jon
g-ro
46gil

ro
okYulg

1-gil
-ro 4
Jong

Yulgo
k-ro
30-g
il

Naksa
nseon
ggwa
k 1-g
il

Nearby subway station

26

27

Dongdaemun
&Around

Plan your Trip

02 Daehangno

Enjoy various genres of street performances at Daehangno and Marronnier Park


Take a walk along the Seoul Fortress Walls that takes you from Heunginjimun Gate
to Naksan Park and Hyehwamun Gate
Take keepsake pictures at Ihwa Maeul, recently refurbished with public arts

Nearby subway station

4 Hyehwa

Hyehwa-dong
Post Office
Hyehwa-dong
Rotary

Catholic Univ. of Korea


(Songsin Campus)

50

Dongseong
Middle School

1 Daehangno Street
The center of performance culture where over 150 small theaters
are found, this is where you can enjoy theater plays and impromptu
performances by young artists on the streets and in small theaters. There
are also restaurants, bars and movie theaters.

100m

Dongseong
High School

Hansung Univ.

street
1 Daehangno

Daehak-ro 10-gil

Seoul National Univ.


(Yeongeon Campus)
ibk

Seoul National Univ.


Hospital

4
Lock Museum

Korea National
Open Univ.

3-1

Ihwa Maeul

[Seoul City Wall ]

-gil
o 19
ok-r
Yulg

e4

An 18.6 km long fortress wall built around Seoul at the very beginning of
the Joseon Dynasty, you can get the panoramic view of Seoul when you
walk on the walking trail along the wall. You will be pleasantly surprised
when you come across many other structures from the same period
hidden along the trail, a few of which include the hidden guard towers and
gates. The walking trail that spans from Dongdaemun to Naksan Park is
also a part of the fortress wall.

sin-gil
Chung

Daehangno
Ehwa Souffle

http://seoulcitywall.seoul.go.kr

il
22-g
k-ro
Yulgo

ro
okYulg

il
16-g

Daehak-ro

o
ungn
ongg
ggye
Chan

3-1 Ihwa Maeul A village of murals founded on the uphill from Daehangno to Naksan Park. After
the alleys turned into a gallery of murals through the Naksan Public Art Project, the village became a
popular subject among photographers. Line 4 Hyehwa Station. Exit 2. 15minute walk

Hyundai Group Bldg.

Biwon Tourist

all
ity W
ul C
Seo

Ihwajang-gil

Daehangno
Police Box

L in
Hongik Univ.
(Daehangno Campus)

Named for its shape which resembles a camels back, this park offers
a spectacular view of Daehangno from its peak. The park is famous as
the filming location of some popular Korean TV dramas such as Shining
Inheritance and Rooftop Prince. A great spot to enjoy a beautiful sunrise
or night scene, the park is also home to Naksan Gallery, which shows the
history of the park and Biudang, a historic site.

Seoul National Univ.


Girls Middle School
Seoul National Univ.
Elementary School

Seoul National Univ.


Dental Hospital

3 Naksan Park

Naksan-gil

2
Marronnier Park

Yulgok-ro

3
Naksan Park

Marronnier Theater

Arko Arts Theater 2-1


House for Artists 2-2

Hyoje Police Box

4 Lock Museum
A museum of locks and keys, this facility displays over 4,000 lock and
key related articles from Korea and around the world. Visitors can also
learn about the Korean history of locks and view historic relics. The
facility includes a cafe, art shop and gallery where metal craftworks are
on display. Built by the architect Seung Hyo-sang, the building itself is a
sight to behold.

Kimsangok-ro

Hana

Line 1

Dongdaemunseonggwak Park

10

Adults 4,000 Youths 3,000 10:00-18:00 (Closed on Mondays)


Station. Exit 2. 5minute walk 02-766-6494
un
aem
ngd
Do

5
Jongno 5(o)ga

Jon
g-r
o3
9-g
il

t
rke
Ma
un
aem
ngd
Do

Jongno 6-ga
Post Office
Woori

1-gil
-ro 4
Jong

Kookmin

Jongno 5(o)ga
Post Office 2
1

Jong-ro 35-gil

Hyehwa
Police Station

6
P.2

gil
31g-ro
Jon

Hyoje Elementary School


Shinhan

The small park planted with Marronnier trees was once part of the Seoul
Natl Univ. campus, but now it is a park at the center of Daehangno. It also
serves as an outdoor stage for street artists and young musicians.
2-1 Arko Arts Theater A landmark of Marronnier Park where a wide variety of performances are
offered, this brownstone theater was built by the renowned architect Kim Su-geun.
Line 4 Hyehwa Station. Exit 2 02-3668-0007
2-2 House for Artists This Romanesque style brick stone building was built during the 1920s and
used as the main building of Seoul Natl Univ. Today, the facility includes Koreas National Archives of
the Arts and Slow Garden which is a cafe restaurant.
Koreas National Archives of the Arts : 10:00-19:00 (Closed on Sundays), Slow Garden: 10:00
22:00. Line 4 Hyehwa Station. Exit 2. 5minute walk 02-760-4715

Dongsung-gil

Seoul Womens Univ.


(Daehangno Campus)

Daehangno Musical Center

Daehak-ro 12-gil

Hyehwa

-gil
Daehak-ro 11

2 Marronnier Park

Daehak-r
o 8-gil

Naksan 4gil

Ch
ang
gye
ong
gun
g-r
o

4
g-gil
yeon
Daem

CGV

Line 4 Hyehwa Station. Exit 1


[Recommended Theaters] Dongsung Art Center (02-766-3390), Daehangno Musical Center (022135-1507), Marronnier Theater (02-764-0686)

Dongsung Art Center

Line 4 Hyehwa

28
7

29

Area

University
Quarter

Streets of Cafes,
Galleries, and College Life
Hongdae & Sangsu Station Area
Sinchon & Ewha Womans Univ. Station Area

Digital Media City

The area near Sinchon that houses Yonsei Univ. and Ewha
Womans Univ. is the most widely known college town in the city.
The Gothic-style campus of Yonsei Univ. has been a popular
location for many Korean Wave movies and dramas with its
ivy vines climbing the campus buildings and trees that change
through the seasons.
Sinchon and the area surrounding Ewha Womans Univ. is just
the spot to visit if you are traveling on a budget, and on a quest
to find affordably priced restaurants and shops. The streets that
face Ewha Womans Univ. in particular have been such a shopping
haven that during the 1990s, the area was setting the trends
in Seoul and gave birth to the term Ewha Style long before
Gangnam Style came about.
While the Ewha Univ. and Sinchon area represent the campus life
of Seoul, the area near Hongik Univ.often called the Hongdae
area is famous as the hub of indie art culture. This is the
place where entire streets transform into a stage for a megascale festival at night with dances, music, and young clubbers,
surrounded by free-spirited murals, young designers flagship
shops, and cafes. Clubs in the Hongdae area are so famous
among international tourists that the New York Times once picked
the area as one of the Ten Must-Dos in Seoul. Recently, the
culture of the area has been expanding to reach as far as Sangsudong cafe street transforming itself all over again as the streets of
youth that embrace diversity.

600

Seo
ngsa
n-ro

World Cup Park

Seong
san-ro

gway
u Rin
Naeb

Yeo
nhu
i-ro

1200m

Gajwa

World Cup Stadium


(Seongsan)

Sinchon
(Gyeongui)

Mapo-gu Office

Yonsei Univ.

Changsin 2-dong

Hongik Univ.
Mangwon

Sinchon

SinchonEwha Womans Univ.


Ewha Womans Univ.
Ahyeon

Ewha Womans Univ.

Aeogae
Hongik Univ.

Sogang Univ.

Hongik Univ.Sangsu
Sangsu

Yan
ghw
ada
egy
o

Hapjeong

Gwangheungchang
(Seogang)

Daeheung
(Sogang Univ.)

Seonyudo Park

Seo
gan
gda
egyo

Gongdeok

Seonyudo

Dangsan

National Assembly
National
Assembly

Yeongdeungpo-gu Office

Mapo

yo
aeg
pod
Ma

Yeouinaru

o
egy
oda
nhy
o
W

Highlights
Underwood Hall, Stimson Hall, and Appenzeller Hall of Yonsei Univ. These
three Gothic-style buildings, standing side by side with a beautiful garden along the
front, are designated as historic sites. The area is the most popular photo setting
among tourists. (p.34)
Hongdae Clubs Clubs are the icon of Hongdae culture. The clubs in the area are
always crowded with young people who dance to all genres of music from modern
rock to techno. (p.33)
Sangsu-dong Cafe Street This is the newly emerging hotspot in Hongdae that
makes the street of cafes in Sangsu-dong pale by comparison. Feel the liberal
spirit that only Hongdae culture can offer when you walk into boutique shops run
by young designers and nationality-transcending eateries. (p.33)

Suggested Itinerary
Tour the Ewha campus and shop in the fashion streets (1hour 30mins)- Walk to
Yonsei Univ.(10mins)-Tour the Yonsei campus (1hour)-Tour the streets of Sinchon
and have lunch (1hour 30mins)-Take subway to Hongik Univ. Station (15mins)- Visit
Trickeye Museum (40mins)-Tour the streets of Hongdae and enjoy the cafes (1hour
30mins)- Have a great time at Hongdae clubs or Karaoke studios (1hour 30mins)
Durations may vary depending on the itinerary and mode of transportation.

What to do
Hongdae Free Market Dont miss
the flea markets offered by young
artists at Hongik Childrens Park each
Saturday and surround yourself with
their free spirit and sensibility. (p.33)
Sinchon Streets for Foodies The
Sinchon and Ewha Womans Univ.
area is famous for its streets of
food vendors and stalls. Particularly
popular among international tourists is
Dak Galbi (Spicy Chicken), which is
chicken seasoned with a spicy sauce
and stir-fried in an iron pan. (p.35)
Trickeye Museum Located at the
entrance to Hongdae Univ., this
museum is where you can see what
happens when you trick the eye. Also
included in the same facility is the Ice
Museum where you can personally
carve an ice sculpture. (p.33)

Local Tips
Take a bus or subway from Hongik
Univ. to visit Sunyudo Park and World
Cup Park in Sangam-dong.
It takes only about ten minutes
walking from Hongdae Univ. Station to
to Yeonnam-dong, which is a haven
for Chinese-Korean dishes prepared
by Chinese-Korean chefs. You can
enjoy native Chinese dishes as well,
such as beef noodle soup and lamb
kebab.

U ni ve r s i t y
Quarter

01 Hongik Univ.Sangsu Station Area


Nearby subway station

2 A Hongik Univ.

6 Sangsu

on
l
ch 2
-gi

Sin

o2
r

uk
.34
. 8
pb
P
v
u
i
C
Un
rld
Wo
gik

Woori

150m

KEB

ro
gyoDong
1

Hana

9
3

L in

Shinhan

10

Seogyo Market

35

Trickeye Museum 4

13

15

17

-gil
ri-ro 6
Janda

18

19

Wausan-ro 21-gil

Hongdae
Free Market

Hongik Univ.

KT&G Sangsang Madang 26


25
DGBD

27-2

Picasso Street

Adults 15,000 Minors 12,000 Line 2 Hongik Univ. Station. Exit 9. 5minute walk.
02-3144-6300 http://www.trickeye.com

5 Seonyudo Park

Club Evans

A 20 minutes bus ride from Hondae streets to arrive at Seonyudo Park


and take a stroll around it. The park is an ecological park created by
reusing the facilities of a closed water purification plant, and is widely
known to have been used as a filming location for the TV drama Iris. By
crossing Seonyugyo (Bridge) in the park, visitors can reach Mangwon
Hangang Park.

Far East Broadcasting


Company

aA Design Museum

Cafe Street
2 Sangsu-dong

Wausan-ro

Don
gm
ak-r
o

7-g
il

27-2

1-2

3-1 Club Street

Line 2 Hongik Univ. Station. Exit 9, Line 6 Sangsu Station. Exit 1. 10 minute walk

As the name indicates, this is where you can experience and enjoy how
one dimensional pictures turn into three dimensional pictures through
tricking the eye. Ice Museum is another attraction where you can
experience an igloo, and ice slide.

Jazz Club Palm

Club M2

The Hongdae area is widely known as the mecca of club culture in Seoul.
There are various clubs such as dance clubs where you can get into the
rhythms of exciting music and dance as well as live performance clubs
that offer music of different genres from jazz to indie band music. Most of
these clubs can be visited in casual clothes such as jeans and sneakers.

4 Trickeye Museum

24

Club NB

55

2 Sangsu-dong Cafe Street


The street is filled with trendy cafes decorated based on different individual
concepts. There are a wide variety of cafes, including coffee bars where
coffee beans are roasted on the spot and dessert cafes that serve tasty
sweet desserts.

3-1 Club Street A street packed with various clubs from dance to live performance clubs.

23

22

20

Hongik
Childrens Park
1-1

Free Bird

people, and is a popular filming location for TV dramas.


1-3 Wall Painting Street A street where you can see wall paintings by students at the College of
Fine Arts in Hongik Univ.

3 Hongdae Clubs

Hana

51

21

16

Music Show
Wedding Theater

Seoul Art Space Seogyo

1-2 Picasso Street Lined with distinctive shops designed for university students and young

Line 6 Sangsu Station. Exit 1, 2

Street
1 Hongdae

Wa

47

Kookmin
Seogyo-dong
Junction

Mapo Lifelong
Learning
Center
12

ll Pa
intin
g

43

14

Park
5 Seonyudo
Appx. 2.7km

Seokyo
Elementary School

13

39

Kookmin

11

Saturdays 13:00-18:00

27gil

Seokyo
il
5-g
ro
ikg
n
Ho

Wa
usa
n-ro

Str
eet

31

e2

Line 2 Hongik Univ. Station. Exit 9. 5minute walk

ro
ikng
Ho

-ro
w9a
gh
Yan

il
7
6-g
ro
ikg
n
Olive Young
Ho

Juch
ajan
g-gil

rld
Wo

l
-gi
o1
k-r
u
pb
Cu

Citi

1 Hongdae Street
Hongik Univ. is famous for its College of Fine Arts, and this is one of
the reasons why a street for young people with their unique tastes was
created in this area. It is filled with clothes shops, accessory shops, clubs
and theaters, so you can enjoy shopping, entertainment and culture. At
night, performances of amateur bands are often held in the playgrounds or
vacant lots.
1-1 Hongdae Free Market An art market held at Hongik Childrens Park each Saturday. Mar.-Nov.

Hon
gikro 2
-gil

Standard Chartered

-ro
ng
da
lu ma
Eo

IBK
Hongik Univ.
Station Junction

Donsoobaek

il
8-g
o1
a-r
ghw
Yan

ro
ukpb
Cu
rld
Wo

75

n
Ho

YZ PARK
Lotte Cinema
(8-11F)

Plan your Trip


Tour the many unique cafes, such as cafes for pets, cartoons, and weddings
Experience the club culture of Korea, such as dancing, live performance and DJ shows
Visit Hongik Childrens Park on Saturdays for shopping at free markets and band performances

Free 08:00-24:00
Univ. Station Exit 2, 8)

Bus no. 603, 5714, 7612 (Get on buses going to Hapjeong at Hongik

Rolling Hall

Line 6

Woori
Danginri
Junction

Sangsu

Dongmak-ro

32

33

U ni ve r s i t y
Quarter

Sinchon & Ewha Womans Univ.


02 Station Area

Nearby subway station

2 Sinchon, Ewha Womans Univ.

ro
anngs
Seo

Univ.
2 Yonsei

Womans Univ.
4 Ewha

Ewha Womans Univ.


High School

100

Severance Hospital

4-1 Art House Momo

MEGABOX

Seongsan-ro
200m

1-1 Sinchon (Gyeongui Line) ()


Yonsei-ro 13-gil

Kookmin
3

5
6 Woori

1 Sinchons Pedestrian-Friendly Street


A cultural showcase designed around the street leading from Sinchon


Station to Yonsei Univ. lined with numerous restaurants and attractions. A
meeting plaza and a culture cafe are just two of the spots where you can
enjoy shopping and relaxation.
1-1 Shinchon Station(Gyeongui Line) A station that sits between Yonsei and Ehwa Womans
universities, it is a station separate from the Shinchon subway station. Take a Gyeongui Line train that
comes about once every hour for a tour to Munsan, Paju and other suburban regions.
1-2 Sinchon Tourist Information Center (formerly the Sinchon Train Station) Seouls
oldest train station that opened in 1920 has been converted in 2012 into an excellent tourist
information center. 09:00-18:00 Line 2 Shinchon Station. Exit 3, 5. 15minute walk
02-363-7833

2 Yonsei Univ.
Yonsei Univ. was founded in 1885 when Koreas first Western-style
hospital, Gwanghyewon, was reborn as a medical school. Three
university buildings that serve as excellent examples of modern university
architecture-Stimson Hall, Appenzeller Hall and Underwood Hall-re
designated as Historic Sites. The ivy draped campus is a frequent shooting
location for movies and television dramas.

Kyobo Life
Insurance Bldg.
-gil
m-ro 1
Baekbu

Changcheon
Elementary,
Middle School

Jangsu Bath Hall

Camp21
Office-tel

Ewhayeodae 2-gil

Shinhan

Ewha Womans Univ.

Daehe
ung-ro
29-gil

11-gil
Gosan

gil
Gosan-

Sinchon-ro

l
-gi
17
san
Go

Sinchon Posvill

-gil
an 5
Gos

Sinchon

il
i-ro 2-g
Yonse

Sinchon Post Office

Daeheung-ro

Hongik Book
Store
Sinchon
Police Box
4

Lotte Market 999


Sinchon-ro 26-gil

The Stage(B2)

Yes apM

Daeshin 
Elementary School

Seobu District
Office of Education

Daeheon
Culture Park
Woori

Changkwang
Church

TodaCosa

Ewhayeodae 3-gil

Fitness Korea

Ewhayeodae 8-gil

Universitys Street You


3 Ewha
Want to Visit

Kookmin

-gil
ro 24
honSinc

Hyundai Dept. Store

Hong

ik Univ
. P.3
2

Sinchon-dong
Community Center

Sinchon Area
Patrol Unit
Sinchonyeok-ro

Yonsei-ro

Changcheon
-gil
Childrens Park sei-ro 5
Yon
Deoksan Sauna
Hyundai Dept.
Samhobikzip
Store U-PLEX
Sincho
n-ro

Hyundai
Campuville

-gil
ro 4
seiYon

Seoul Changseo Yonsei-ro 7-gil


Elementary School

Kookmin

Mercer Shopping Mall

gil
mulong
Mye

Daehyun Lucky Apt.

Migliore

Kookmin

Sinchon-dong Community Service Center


Sinchon Tourist
Information Center
Ewhayeodae-gil

1 1-2

1 Sinchons PedestrianFriendly Street

Yonsei-ro 9-gil

Plan your Trip


Stroll through college campuses and experience the romantic college culture
Enjoy shopping for affordably priced trendy clothes, fashion accessories and make-up
Hop on a Gyeongui line train at Shinchon train station for a tour to suburban towns
such as Paju and Munsan

3 Ewha Universitys Street You Want to Visit


Clothes, accessories, beauty parlors and more can be found in this


shopping area popular with young women. Lots of fascinating little
streetside shops are clustered along a side-street that branches off from
the main street leading from Ewha Univ. subway station to the universitys
main gates.
Line 2 Ewha Womans Univ. Station. Exit 2, 3

4 Ewha Womans Univ.


Founded in 1886 as Koreas first womens college, Ewha Womans Univ.
is today Koreas largest university for women. The high-tech ECC (Ewha
Campus Complex) designed by the world renowned architect Dominique
Perrault is famous for its unique and sophisticated facades.
Line 2 Ewha Womans Univ. Station. Exit 2, 3. 5minute walk.

4-1 Art House Momo Koreas first permanent theater to open within a college facility, the theater

mostly plays art movies. Annes Attic is a book cafe that is open for free to those who have the days
movie ticket. 02-363-5333

Line 2 Shinchon Station. Exit 2, 3. 10minute walk.

34

35

Area

Yongsan
& Yeouido

Global District Within


Seoul on the Riverside of
Hangang
Itaewon / Yeouido

0
0

Hongje

400
800

Muakjae

800m
1600m

Gyeongbokgung
Palace
Dongnimmun
(Independence Gate)

Gajwa

Anguk
Jongno 3(sam)ga
Jongno 5(o)ga

Gwanghwamun
Jonggak

Seodaemun

City Hall

Itaewon itself is like a small world within Seoul, a microcosm of


the entire world. In this urban center, you can see everything from
the exotic atmosphere of an Islamic temple to exotic cuisines the
names of which you may never have heard. This is also where
you can find uniquely designed boutique hotels and galleries with
global reputations. You may not want to miss the opportunity to
see the unique souvenirs that came from countries around the
world at Itaewon Market and Antique Street.
While Itaewon is the global district in Gangbuk region, Yeouido, an
island that faces it across from Hangang, is the district of global
finance in Gangnam region. Yeouido was nothing more than a
sandy island about a hundred years ago, but the area began to
attract attention when Koreas first airport opened for business
in 1916. Today, it is home to many landmarks of Seoul, such as
the National Assembly building, 63 Building and IFC Mall, but the
true gem of Yeouido is Hangang (river). Take a ferry cruise and
sail on the river to view the bridges of Hangang that underwent
many changes over the course of Korean history, and other major
tourist attractions of Seoul such as the beautiful ecology island,
Bamseom (Islet).
During the Joseon Period, ferryboats were the major means of
transportation. So it was from the piers by the river Hangang that
Seoul culture and civilization spread throughout the nation in days
gone by. Today, Hangang is still the iconic foundation upon which
the culture of Seoul blooms. In spring and autumn, Hangang
Park transforms itself into a stage for various festivals. Other
popular attractions along the riverside of Hangang include public
swimming pools and water taxies that ferry passengers across
the river. Hangang riverside is always the place to be with many
leisure and sports activities throughout the four seasons.

Euljiro 4(sa)ga

Euljiro 1(il)ga

Euljiro 3(sam)ga
Myeongdong
Hoehyeon

Ahyeon
Ewha
Seoul Station
Sinchon Womans Univ.
Aeogae
Gwangheungchang
(Seogang)

Seo
gang
daeg
yo

Yeo
uido

Daeheung
(Sogang Univ.)
Gongdeok

Hyochang Park

yo
aeg
pod
Ma

The National
Assembly of the
Republic of Korea
National Assembly
Yeouido Park

Mapo

Bamseom (Islet)

Yeouinaru

Yeouido

Yongsan Electronics
Shopping Mall

o
egy
oda
nhy
Wo

Yongsan

Yeouido
Hangang Park

Yeouido-dong

Noryangjin
Daebang

Sookmyung
Women's Univ. Itaewon 2-dong
(Garwol)
Leeum Samsung
Itaewon
The War
Museum of Art
Memorial
Hangangjin
of Korea
Noksapyeong Itaewon
Samgakji

Nodeul

Hannam-dong

Sinyongsan

Gan
Ichon
gby
eon
buk
-ro

Olym
picdae
ro

Heukseong

Leeum Samsung Museum of Art The museum attracts visitors with its worldclass collections and special exhibitions, but the museum building, designed by the
world famous architects Mario Botta, Jean Nouvel, and Rem KoolHaas, is nothing
short of an impressive work of art in itself. (p.38)
Gyeongnidan-gil If you need to take a break from the bustle of Itaewon,
Gyeongnidan-gil is just for you. This is a street lined with small restaurants that
boasts chefs from other countries and internationally-trained Korean chefs. (p.39)
63 Building It may no longer be the tallest building in Seoul, but its popularity
remains higher than ever as a versatile cultural complex that houses an aquarium,
a wax museum, and the observatory called Sky Art. (p.40)

Suggested Itinerary
National Museum of Korea
Seobinggo

gyo
odae
Banp

Saetgang
Singil

Highlights

Hyochang-dong

Hang
angd
aegy
o

Sangsu

Chungmuro
Dongguk Univ.

Namsan (Mountain)

Dongjakda
egyo

Hongik Univ.

Hapjeong

Chungjeongno
(Kyonggi Univ.)

Sinchon

Banpo Moonlight
Rainbow Fountain

Visit Leeum Samsung Museum of Art(1hour 30mins)-Walk to Gyeongnidangil(15mins)-Tour Gyeongnidan-gil and have lunch(1hour 30mins)- Shop at Itaewon
Market(40mins)-Walk to the Water Taxi stop at Seobinggo(30mins)- Ride the water
taxi to Yeouinaru pier(30mins)- Shop at IFC Mall(1hour)-Tour 63 Building(2hours)Enjoy the Hangang Ferry Cruise with Dinner Buffet(1hour 30mins)
Durations may vary depending on the itinerary and mode of transportation.

What to do
Shopping at Itaewon Market This
is a place full of unsung heroes of
fashion that only some seasoned
shoppers would know. This is where
you can find plus-sized clothes that
some foreign tourists are looking for.
(p.39)
Hangang Cruise Take a cruise
along the Hangang river to view
major riverside attractions and also
to enjoy the night scene of Seoul. The
themed ferry cruise itinerary offers live
performances, a dinner buffet, and
many other entertainments. (p.41)
Hangang Yeouido Spring Flower
Festival Yunjung-no in Yeouido turns
into the street of cherry blossoms for
about two weeks beginning in midApril each year. You will not want to
miss the spectacular scene created
by the cherry blossom petals that rain
down on you with the spring breeze.
(p.41)

Local Tips
Comme des Garons, the newly
opened landmark shop in Itaewon,
is surrounded by numerous dessert
cafes, a few of which include Rose
Bakery, Fashion 5, and Take Out
Drawing.
Just one stop away from Yeouido
Station is Nor yangjin Fisheries
Wholesale Market that is open
24 hours. Indulge yourself with
inexpensive yet ultra-fresh seafood in
this wholesale market. You can buy
fresh seafood and walk into any of the
many restaurants that offer cooking
services and have them prepare your
purchase.

01 Itaewon

Nearby subway station

Nok
sapy
eon
g-da
ero
40n
a-gil

11

12

13

e6


17

18

40d
a-g
il
Nok
sap
yeo
ngdae
ro

Itaewon-ro 27da-gil

-gil
27
n-ro
o
w
Itae

19

Belgian Embassy

21

Street
1 Itaewon

22

Hamilton

20

Standard Chartered

Noksapyeong Station
Junction

Itaewon-ro

Itaewon Shopping Center


Itaewon Market

Antique Street
4 Itaewon

1
4

23

Saudi Arabian Culture Center

26

27-2

Itaewon
3
Kookmin
Itaewon Police Box

24

IP Boutique

Hana
25

Hannam
Foreigners Apt

Itaewon Fire House


Seoul Central Mosque

Han
n
Undam 2-d
erpa ong
ss

27-2

t
ee
Str
fe
Ca
ng
do
am
nn
Ha

15

Woori

Argentine Embassy

No
ksa
pye
4
ong

gil
55-ro 16
won
Itae

2
Leeum Samsung
Museum of Art

14

L in

Noksapyeo
ng-daero

55

10

4-gil
-ro 4
amu
Hoen

Itaewon-ro 27ra-gil

Itaewon Post Office


rpass
Itaewon Unde

Seoul Digitech
High School

Around 1.8km

Grand Hyatt Seoul

The War Memorial of Korea

51

ro
m-dae
Hanna

200m

Around 1.5km

ro 6-gil
Hoenamu-

100

National Museum of Korea

47

1-1 Ice Rink

3 Gyeongnidan-gil

39

43

Itae
wo
n-r
o

0
35

Shop for big sized clothes and unique accessories imported from around the world
Savor cuisines of countries around the world prepared by their native chefs
View diverse exhibitions at The National Museum of Korea and Leeum Samsung Museum of Art

6 Itaewon, Hangangjin, Noksapyeong

Plan your Trip

31

Hangangjin

Yo n g s a n
& Ye ouid o

1 Itaewon Street

3 Gyeongnidan-gil

Signs in foreign languages, and English spoken by many of the


merchants and restaurants and cafes based on the cuisine of diverse
foreign countries: these make one feel as if Itaewon Street is located in
another country. Enjoy brunch menus and party culture that only Itaewon
can offer, and shop for unique products imported from around the world.

This is a unique street in a residential area lined with restaurants and cafes
based in foreign countries such as Japan, Thailand, Turkey and Mexico.
Exotic dishes whose flavors are recreated by foreign chefs and Korean
cooks who have worked abroad are highly popular.

Line 6. Itaewon Station.


1-1 Ice Rink Grand Hyatt Seoul Hotel operates an ice rink that presents a romantic mood
exclusively during winter. It is a famous filming location for TV dramas and movies, and is also a
popular spot for marriage proposals.
Mon-Thu 12:00-21:00 Fri-Sun 10:00-22:00 Line 6 Hangangjin Station. Exit 2. Bus transfer.
02- 797-1234 http://www.grandhyattseoul.co.kr

2 Leeum Samsung Museum of Art


This art museum was established with the art collection of the founder
of the Samsung Group. Permanent exhibits include old Korean artwork
and works by renowned global artists including Andy Warhol and Nam
June Paik.
Adults 7,000-10,000 Youths 4,000-6,000 10:30-18:00 (Closed on Mondays)
English, Japanese, and Chinese digital audio guide is available for paid rental Line 6 Hangangjin
Station. Exit 1. 10minute walk 02-2014-6900 http://leeum.samsungfoundation.org

Line 6 Noksapyeong Station. Exit 2, 3. 5minute walk

4 Itaewon Antique Street


There are more than 100 antique shops on this street. They are filled with
items from Korea, Chinese furniture and goods from Europe. Visitors can
browse through antique goods that show the trace of time and purchase
vintage interior items.
Line 6 Itaewon Station. Exit 3, 4. 5minute walk

[Popular nearby attractions you can visit along


with Itaewon]
National Museum of Korea The most representative museum in Korea praised as one of the six
major museums of the world.
Free Tue., Thu.&Fri. 09:00-18:00 Wed.&Sat. 09:00-21:00 Sun.&holidays 09:00-19:00
English guided tour twice a day. Japanese guided tour once on weekdays, twice on weekends.
Chinese guided tour once on weekdays, twice on weekends. French guided tour once a month.
Line 4 Ichon Station. Exit 2 02-2077-9000 http://www.museum.go.kr
The War Memorial of Korea A museum based on the theme of the wars that occurred on the
Korean Peninsula. Free 09:00-17:30 (Closed on Mondays) Make advance reservations
for Free English, Japanese, and Chinese guides Line 4, 6 Samgakji Station. Exit 1, 12 02709-3139 http://www.warmemo.or.kr

38

39

Yo n g s a n
& Ye ouid o

Plan your Trip

02 Yeouido

Observe the Flower Festival and Fireworks Festival that open in Spring and Autumn
Go to the 63 Building observatory and behold the beautiful night scene of the Seoul city
Get involved in diverse leisure activities available in Hangang Park, such as ferry cruise,
outdoor swimming and water taxi ride

Floating Stage

Won
hyo
dae
gyo

Seogangdaegyo

Water taxi 4-2

5 Yeouinaru

150

Hangang Swimming Pool


4-1 Yeouido

g
an
etg
Sa

l-ro
deu
No

g-ro
gjun
Yeon

-ro
mu
na
eu
od
Be

Gangbyeon
Raemian Apt.
Dangsan
Prugio Apt.

L in e

KBS

IFC Mall

Korea Development
Bank

3
Yeouido Park

Uisad
angdaero

Cruise
2 Hangang

4
Yeouido Hangang Park

Yeou
inam
u-ro

Yeouid
ong-ro

Yeouido High School

Yeouido
Elementary School

Yeouido Girls
High School

Gukje
geum
yung
-ro

Water taxi 4-2

Sibeom Apt.

1 63 Building

Yeo
uido

Duraemidam

Noryangjin
Fisheries Wholesale
Market

Standard Chartered

Tamla

Uisad
angdaero

KBS Annex

Yunjung Middle
School

Catholic Univ. of
Korea Yeouido
St. Marys Hospital

Indonesian Embassy
2

Sae
tgan
4
g

L in
9
in e

1 63 Building 63

3 Yeouido Park

One of Koreas tallest buildings, 63 Building is a multi-venue leisure


complex that features Sea World aquarium, Sky Art observatory, Wax
Museum, and many other entertainment facilities. Particularly spectacular
is the panoramic night scene of the city observed from Sky Art, which is
called the tallest gallery of the world.

A sprawling plaza surrounded by woods at the center of the city, Yeouido


Park is where you can take a walk along the ecology wood and trees, or
rent a bike or in-line skate and enjoy the ride through the park. Some of
the sights you can find within the park include the statue of King Sejong
the Great and the models of his inventions.

Sky Art Adults 12,000 Youths (3years to adolescence) 11,000 Sea World Adults 19,000
Line 5
Youths 16,000 Wax Museum Adults 14,000 Youths 13,000 10:00-22:00
Yeouinaru Station. Exit 5. 15minute walk 02-789-5663 http://www.63.co.kr

Line 5, 9 Yeouido Station. Exit 2, 3. Line 9 National Assembly Station. Exit 3, 4. 5minute walk

2 Hangang Cruise
Take the ferry cruise to enjoy the sweet breeze and the beautiful view of
the Hangang river, while sailing by tourist attractions and historic sites such
as Bamseom (islet), Jeoldusan Park, 63 Building Namsan Tower, Jamsil
Stadium and others. The course that passes under Banpodaegyo (Bridge)
at night is particularly popular for the Moonlight Rainbow Fountain show.
Themed ferry cruise that include live performances and buffet is also
available.
Adults 12,000 Youths 10,800 Children 8,400 (varies depending on the course)
Yeouido Pier : Line 5 Yeouinaru Station. Exit 3, Jamsil Pier : Line 2 Sincheon Station. Exit 7
Yanghwa Pier : Line 2, 9 Dangsan Station. Exit 4, Ttukseom Pier : Line 7 Ttukseom Park Station. Exit 3
02-3271-6900 http://www.elandcruise.com

e1

jin
ng
rya
No gjin
n
rya Dongjak Police
No

i-ro
aeg
ngb
gseu
Jan

Gwangjang Apt.
Yunjung
Elementary School

Yeouido Post Office


Shinhan
Citi

l-ro
deu
No

63

Kookmin

Kookmin

New Seoul
St. Marys Hospital

MBC

Shinhan

Youngdong
Elementary School

Conrad
Seoul

Woori
The 1
Natio 2
3
nal A
6
sse
mbly
5

Guk
hoedaero

The National Assembly


of the Republic of Korea
Dangsan
Middle School

L in e

The Lexington

Yeouido
Gongjak Apt.

Yangmani

Yeouido
Gukh
oe-d
aero
76-g
il

Yeou
i-dae
ro

Daebanggol

Yeouido
Seoul Apt. 1

Yeo
uido

eo-ro
Yeouis

Yeou
igon
gwo
n-ro

300m

4 Yeouido Hangang Park


4-2 Water taxi

Yeou
idaeb
angro

5 Yeouido

Yeouin
aru

9 The National Assembly, Saetgang

Map
odae
gyo

Nearby subway station

Station
Noryangjin
Elementary
School

4 Yeouido Hangang Park


The park is famous as the stage for diverse urban festivals due to its
proximity to Yunjung-no, a road famous for beautiful cherry blossoms. In
April each year, it turns into the venue for Spring Flower Festival of Yeouido,
and in October, the Seoul World Fireworks Festival.
4-1 Yeoido Hangang Swimming Pool A place where you can enjoy swimming in the urban
center overlooking the stretch of Hangang, it is loved by Seoul citizens particularly in Summer.
Adults 5,000 Youths 4,000 Children 3,000 Jul.-Aug. 09:00-20:00 02-785-0478
[Other swimming pools along the Hangang river]
Gwangnaru Swimming Pool (02-470-9561), Ttukseom Swimmiing Pool (02-452-5955), Mangwon
Swimming Pool (02-322-6302), Jamwon Swimming Pool (02-536-8263), Jamsil Swimming Pool
(02-421-2564), Nanji Riverside Swimming Area (02-3151-0256)
4-2 Water Taxi An attraction of Hangang (river) that connects the western and the eastern parts
of Seoul fastest, Water Taxi is popular for its fast speed and also for the breeze from the river. With no
fixed operation schedule, advance reservation is required to use it. Line 5 Yeouinaru Station. Exit 3.
5minute walk 1588-3960 http://www.pleasantseoul.com

40

41

Area

Gangnam

Gangnam is a district famous for its streets that represent the


latest fashion trends of Seoul. Gangnam district is the best spot
for tourists, because you can find top-class hotels, the airport
terminal, cafes, galleries, and designer shops that you wont find
anywhere else. The area around Samseong Station and Gangnam
Station creates a business and commercial zone, while the
area around Apgujeong-dong and Cheongdam-dong creates a
shopping haven. Other attractions of this district include Garosugil and Seorae Village famous for its exotic atmosphere.
You can see the latest fashion trends of Seoul at the outdoor cafes
and designer shops that line the Garosu-gil, and you can shop
for world-famous brand labels along the streets of Apgujeongdong and Cheongdam-dong, which are frequented by Korean
celebrities. Gangnam is not just the hub of fashion in Seoul; it is
also the hub of finance and the culture of Seoul. Dosan Park in
the area is surrounded by galleries that offer the highest-class
art experiences, and some of the age-old cultural and historic
sites such as Bongeunsa temple and Seonjeongneung Royal
Tombs are also within a short distance. The most exquisite sight
of Gangnam unfolds when the sun goes down at Banpo Hangang
Park. This is where you can watch the famous Rainbow Fountain
at Banpodaegyo (Bridge), created by using underwater pumps
to shoot waterjets from the river to the edges of the bridge. If
you can manage to capture the scene of the fountain sparkling
with light along with N Seoul Tower in the background, you have
completed the most special memory of your visit to Seoul.

The mecca of the


Lastest fashion Trend
Apgujeong-dongCheongdam-dong / Sinsa-dong Garosu-gil Area
Gangnam Station Area / Samseong Station Area / Seocho

Seoul Forest

gyo
dae
nam
Han

1200m

Apgujeongdong

Olym
pic-d
aero

Apgujeong-dongCheongdam-dong
Apgujeong
Sinsa-dong
Garosu-gil

Apgujeong Rodeo

Cheongdam-dong

Dosan Park

Highlights
Sinsa-dong Garosu-gil One of the most popular hotspots in Gangnam

Sinsa
Seocho

sway
Dongbu Expres

Cheongdam
Gangnam-gu
Office

Samseong
Station Area

Hakdong

Jamwon

Seonjeongneung

Nonhyeon

Banpo Moonlight
Rainbow Fountain

Cheo
ngdam
daegy
o

yo
daeg
gho
Don

600

Seongsudaegyo

Hangangjin

Seoul Forest

Yeon
gdon
gdae
gyo

Oksu

Samseong
Seonjeongneung
Royal Tombs

Express Bus Terminal

Sinnonhyeon
Gangnam

LG Art Center
Yeoksam

Seoul Natl Univ.

daero
namGang

Seocho
Nambu Bus Terminal
(Seoul Arts Center)

Seocho 1-dong

National Center for


Korean Traditional
Performing Arts

Seoul Arts Center

ro
yeonNonh

Gangnam
Station Area

Hanti
Daechi
Dogok
Gaepo-dong

Maebong
Guryong

Yangjae
(Seocho-gu
Office)

COEX This is where the G20 Summit Conference was held in 2010. The facility
includes a shopping mall of over 180 stores, and an attractive aquarium. Home to
the City Airport Terminal, this is also the best place for last minute shopping before
departure. (p.51)
Banpo Moonlight Rainbow Fountain This is the worlds longest bridge fountain,
which set a Guinness World Record with nearly 190 lighted jets creating a festival
of light and water designed to carry images of hope and the energy of positivity.
(p.53)

Seolleung

Hangnyeoul

Banpo 4-dong

district, this is where you will find romantic outdoor cafes and boutique shops run
by designers with unique individuality. This is the place where you will find the
latest trends of Seoul faster than anywhere else. (p.47)

Suggested Itinerary
Tour COEX or Bongeunsa Temple (1hour 45mins)- Take a subway to Gangnam
Station (15mins)-Tour the streets near Gangnam Station and have lunch (1hour
30mins)-Tour Samsung dlight (30mins)- Take a bus to Sinsa Station (20mins)Shop at the Garosu-gil (1hour 30mins)-Walk to the junctions at Dosan Park
(10mins)-Visit Horim Art Center (50mins)-Shop at the multishops in Cheongdamdong (1hour 30mins)-Take a bus to the southern part of Banpodaegyo (Bridge)
(30mins)-Watch the Banpo Moonlight Rainbow Fountain (40mins)-Walk to Seorae
Village (25mins)- Have dinner at a cafe in Seorae Village (1hour)
Durations may vary depending on the itinerary and mode of transportation.

What to do
Explore Eateries in Seorae Village
Called a French Village within Seoul,
this is a place where you will find
many outdoor cafes and restaurants
with wonderful atmosphere. This is
a good place to enjoy a laid-back
brunch during the late morning hours.
(p.53)
Galleries around Dosan Park
Dosan Park is also known as the
streets of culture for the many
galleries that surround the area. Two
must-visit galleries of the area include
Maison Hermes and Horim Art Center.
(p.45)
Performances at the National
Center for Korean Traditional
Performing Arts This is where you
can watch top-class Korean traditional
music and dance performances,
some of which include royal ancestral
rites music and Cheoyongmu (Dance
of Cheoyong) that are registered
as Intangible Cultural Heritages by
UNESCO. (p.53)

Local Tips
Moonlight Square within Banpo
Hangang Park is the venue of various
performances of classic, a cappella,
popera and jazz music each Saturday
evening for six months from May to
October.
You can experience the life of a
Buddhist monk in the middle of the
city by staying overnight at Bongeunsa
Temple near Samseong Station.

Gangnam

Plan your Trip

01 Apgujeong-dongCheongdam-dong
21

22

23

26

27-2

24

Shop for luxurious brand name products that are new or reserved for Asia
Try on the latest hairstyles at the trendiest hair salons frequented by Korean stars
Explore galleries in front of Dosan Park, such as Horim Art Center and Maison Hermes Gallery

3 Apgujeong

B Apgujeong Rodeo
25

5 Gangnam Tourist Information Center

1
Shingu
Middle School

Sawore Boribap

Seolleun
g-ro 157gil

CGV

Nonhyeon-ro

Non
hye
onro

168
-gil

3 Dosan Park
Dosan Ahn Chang-ho Memorial Hal

29

28

30

g-ro

31

MUE

152-gil
Seolleung-ro

Ahnsei
Hospital

80-gil
Apgujeong-ro

33

34

Hanwoori

36

Korea House

79-gil
Apgujeong-ro

Citi

Shinhan

aegyo

Yeongdongd

Prima
Pungnyugwan

Cheongdam
Junction

Cheongdam
Human Starville

Yangmani
Youngdong
High School

ine

Dosan-daero
Junction

35

IBK

ang L

200m

Line 3

4 Horim Art Center

JYP Entertainment

gno
seon
Sam

32

Bu n d

100

Maison Hermes
Dosan Park

Yedang

Seomi & Tuus


Gallery

Dongduk Women's Univ.


Design Research Center

Hak-dong
CGV Cheongdam Junction

CineCity

Cheo
ngd
am
-do
n

Dosan-daero

Kookmin

Omiga

Gallery Won
You Art Space

SK gas Station
10 Corso Como

Boon
The Shop

Seolleung-ro 157-gil

Space*C

Cheongdam
Cheongdam
Elementary School
High School
Apguje
S.M. Entertainment
on

t
tree
ry S
uxu

Standard Charted

Samwon Garden

Cheongdam-dong Fashion
2 Street

Pungwoldang

East

gL

Apgujeong

6
P.4

-gil
osu
Gar

Nori Market

Eonju-ro

Jaseng Hospital of
Oriental Medicine

Seolleu
ng-ro

Woori
Pop Green
KDB

1-1 The Galleria Luxury Hall EAST

Apguje
ong-ro
60-gil

Cecil Art Hall

Apguje
ong R
odeo

Kookmin

Galleria Luxury Hall WEST 1-1


West
Kookmin
7
Hana
Woori
6
Apgujeong Rodeo Street

Cheongdam
Middle School

g-ro
jeon
Apgu

1
Hyundai Dept. Store

27-2

Apguje
ong-ro
50-gil

Nearby subway station

37

38

40

41

42

43

44

45

46

47

Line 3 Apgujeong Station. Exit 3. Bundang Line (Railroad) Apgujeong Rodeo Station. Exit 5.
10minute walk

48

49

50

51

52

53

54

55

This is where you can appreciate the beauty and the originality of Korean
arts. The permanent displays in this art center include earthenwares,
ceramics, paintings, and metal works, among many other traditional
cultural heritage and cultural assets that represent the ancient artworks
of Korea. The exterior of the building is particularly impressive with motifs
inspired by ceramics and comb-pattern pottery.

Cheongdam
Neighborhood Park

39

1 Apgujeong Rodeo Street

3 Dosan Park

The street is packed with luxury brand stores and related goods.
From mega shopping malls that sell luxury goods to outlets of luxury
brands, used luxury goods shops and luxury goods repair shops, there
is everything about luxury goods in this area, making it the essential
shopping destination of trendsetters.
Bundang Line(Railroad) Apgujeong Rodeo Station. Exit 6. 5minute walk.
1-1 Galleria Dept. Store This high-end department store features two luxury halls: Luxury Hall
East for high-class designer and fashion labels; and Luxury Hall West more for unique designs for
young shoppers Weekdays 10:30-20:00, Fri. and Weekends 10:30-20:30 Bundang Line
connects with Apgujeong Rodeo Station 02-3449-4114 http://dept.galleria.co.kr

4 Horim Art Center

2 Cheongdam-dong Street
This street is filled with studios, showrooms and shops of leading
designers as well as beauty shops and wedding shops frequented by
famous stars, and thus draws keen attention from trendsetters. It is also
lined with global luxury brand shops. Some of the hotspots on this street
include multishops where famous brand and designer label shops are
combined with cafe, gallery, or restaurant
Bundang Line (Railroad) Apgujeong Rodeo Station. Exit 2, 3. 10minute walk
[Recommended Multi Shops]
10 Corso Como (02-3018-1010), Boon The Shop (02-542-8006), MUE (02-3446-8074), Beaker
(02-543-1270), Super Normal (02-511-0991) Call to confirm business hours, because each
business has different business hours and holiday schedules.

This park was built in commemoration of Ahn Chang-ho, an independence


activist during the Japanese colonial period. There are flagship stores of
leading global brands, designer shops and cafes around the park, and
filming of movies and TV dramas often takes place here.

Adults 8,000 Youths 5,000 10:30-18:00 (Closed on Sundays) Line 3 Apgujeong Station.
Exit 3, Bundang Line (Railroad) Apgujeong Rodeo Station. Exit 5. 15minute walk 02-541-3523~5

5 Gangnam Tourist Information Center


Find the information you need about medical or Korean Wave related
tours in this center located at the center of the city. The center features an
experience zone where you can try on the K-stars dresses and have your
picture taken, take advantage of a medical tour counseling service, and
find information about visitor-participation programs. You can also make
reservations for major tourist attractions.
10:00-20:00

Line 3 Apgujeong Station. Exit 6

02-3445-0111

44

45

Gangnam

Plan your Trip

02 Sinsadong Garosu-gil Area

Enjoy a laid-back brunch at terraced cafes and restaurants.


Shop for unique merchandise at designer studios and select shops of diverse concepts
Experience the latest culture and arts of Seoul while touring galleries in the gallery street

Nearby subway station

Sinsa-dong Community
Service Center

Sinsa Middle School

Hanchu
Gaewhaok

1-1 Forever21

Dongeun Plaza

3 Gallery Street

Gallery CoLA

gil
61-ro 1
yeon
h
n
No

Gallery UM

gil
10-gil
Apgujeong-ro

1-2 Around the Corner

Hangang Park
5 Jamwon

Appx. 750m

il
4-g
g-ro
jeon
u
g
Ap

U Sauna

1-3 Smile Market

2 Serosu-gil

DUEX CREMES

Do
san
-da
ero
19
-gil

1-4 Aland

Urban Art Gallery

11-gil
Dosandaero

-gil
158
aero
m-d
a
n
g
Gan

1 Garosu-gil

ro
ngujeo
Apg
il
2-g

simonehandbagmuseum.co.kr

Kookmin
Sinsa Police Box

13-gil
Dosan-daero

Lotte Cinema
Broadway

8-gil
-daero
Dosan

a
Sins

5,000 Tue.-Thu.11:00-20:00, Fri.-Sat.11:00-21:00, Sun.11:00-19:00 (Closed on


Mondays) Line 3 Sinsa Station. Exit 8. 5minute walk 02-3444-0912
http://www.

Spicy Color

2-gil
ro 15
-dae
nam
Gang

NH

Handbag Museum Bagstage


4 Simone

Rio Bldg.

MG Tower

3 Gallery Street
Art galleries began moving from Insa-dong to Sinsa-dong in the early
1980s to form todays Gallery Street. Art galleries of every shape and
size fill the alleyways and allow the visitor to experience Seouls trendiest
culture and art. Many galleries also serve as cafes, tea shops and
restaurants where you can enjoy art and fine dining at the same time.

Koreas first museum dedicated entirely to the history, manufacturing,


design and art of the handbag is an exhibition and cultural experience area
that has everything you want to know about the worlds favorite fashion
accessory.

1-5 8seconds

6-gil
ro 15
-dae
nam
Gang

Line 3 Sinsa Station. Exit 8. 5minute walk


[Recommended Restaurants] HanChu (Chicken, 02-541-0969), DUEX CREMES (Tarte Cafe,
02-545-7931), Allo Paper garden (Italian, 02-541-6933), 5cijung (Organic Cafe, 02-512- 6508),
Gaewhaok (Korean Cuisine, 02-3444-1459) Call to confirm business hours, because each
business has different business hours and holiday schedules.

4 Simone Handbag Museum Bagstage

-gil
Nonhyeon-ro 151

M-SPACE

2 Serosu-gil
Unique stores began popping up along the eight side-streets that branch
off from the main Garosu-gil as visitors to the area have increased over the
years. The exotic cafes and delightful restaurants along these streets might
even make you feel you are in a romantic European city.

Line 3 Sinsa Station. Exit 8. 6minute walk

Contackorea
Corporation

Seoul Mode
Fashion Institute

4-gil
ro 15
-dae
nam
g
n
a
G

7-gil
ero 1
n-da
Dosa

Allo Papergarden

gil
60ro 1
dae
m
gna
Gan

gil
15aero
an-d
Dos

Eawes Bldg.

gil
62ro 1
dae
m
gna
Gan

Line 3 Sinsa Station. Exit 8. 5minute walk

-gil
23
ero
-da
san
Do

Gallery AM

1 Sinsadong Garosu-gil
Unique apparel and accessories from Koreas most promising young
designers can be found along this street lined with Ginkgo trees that runs
from Sinsa-dong to Apgujeong-dong. Large multibrand shops for foreign
brands give shoppers the chance to take in fashion trends from all over the
world, and one might even be lucky enough to catch a really special deal
in the flea markets that spring up occasionally in the area.
1-1 Forever21 1-2 around the corner 1-3 Smile Market 1-4 Aland 1-5 8seconds

-gil
159
n-ro
hyeo
n
o
N

12-gil
Apgujeong-ro

Gallery SP

Singu Elementary School

14-gil
Apgujeong-ro

100m

Gallery YEH

Ap
Bogo gujeon
g-ro
Bldg.
8-

5cijung

-gil
18
-ro
ong
uje
Apg

50

o
ng-r
ujeo
Apg

3 Sinsa

P.44

J-Tower

ark
an P
Dos

Villa De
Bailey

IBK
ero
n-da
Dosa

3
L in e
Shinhan
National Pension Corporation
Gangnam Center

Young Dong
Gwangmyeong
Bldg.

n-ro
hyeo
Non

-gil
149

Do
san
-da
ero
12
-gi
l

5 Jamwon Hangang Park


Located in proximity to such popular hotspots as Apgujeong-dong and
Sinsa-dong in Gangnam district, Jamwon Hangang Park is where anybody
from advanced athletes to beginners can come and enjoy various sports
activities, such as biking, inline skating, and even wake boarding. Also
found in this park is the Jamwon Nature Learning Center, a namesake
science center where you can observe and learn about silkworm, from
which came the name, Jamwon.
Line 3 Sinsa Station. Exit 5. 15minute walk

Do
san
-da
ero
16
-gi
l

46

47

Gangnam

Plan your Trip

03 Gangnam Station Area

Visit the Kukkiwon to learn about the long history of Taekwondo and take a walk at the Yeoksam Park
Shop from a wide selection of affordably-priced clothing and accessories at Gangnam
Shopping Center.
Enjoy arts and performances such as music, theater plays, and dance at LG Art Center

2 D Gangnam

9 Shinnonhyeon

n
yeo
onh
n
in
Sh

Bon
geu
nsa
-ro

Shinhan
il
10-g
ero 1
m-da
a
n
g
Gan

Daedong
Bldg.

Woori

8-gil
aero 5
ong-d
Sapye

o 4-gil
unsa-r
Bonge

o 6-gil
unsa-r
Bonge

Kyobo Tower

6-gil
ro 10
-dae
nam
g
n
a
G

Hana

Mon.-Fri. 09:00-11:30, 13:00-17:30 Line 2 Gangnam Station, Exit 12. 10minute walk
02-567-1058~9 http://www.kukkiwon.or.kr
Baek Ae Heon
Hanbok

Teh
era
n-r
o

18gil

7-gil
-ro 9
yeon
Nonh

Shinhan

ro
-dae
nam
Gang

CGV

il
o 77-g
o-dare
Seoch
il
o 75-g
o-dare
Seoch

Chongro
Yuhak

il
o 73-g
o-dare
Seoch

Pagoda Bldg.
Club MASS
YBM Academy

-gil
ro 96
-dae
nam
g
n
a
G

-gil
ro 94
-dae
nam
g
n
a
G

Art Center LG
5 LG
Appx. 800m

YBM Gangnam
Center
Glass
Tower
11

KEB

il
61-g
daero
amn
g
n
Ga

LIG Tower

-gil
ro 92
-dae
nam
g
n
a
G

L in

10
IBK

il
o 71-g
o-dare
Seoch

n-ro
Seou

GT Tower
Yeontabal

Station Underground
3 Gangnam
Shopping Center
1

gna
Gan

Samsung dlight
4

Yeoksam District
Tax Office

Connects to Line 2 Gangnam Station

02-553-1898

Visit Samsung dlight, the exhibition space within the Samsung Electronics
headquarters building, and test and use all the latest products made by
Samsung Electronics. Visitors can also experience a wide variety of digital
media arts, and enjoy a stage performance that is offered once every
month.
Free 10:00-19:00 (Closed on Sundays and Natl holidays)
3minute walk 02-2255-2277

Line 2 Gangnam Station. Exit 8.

5 LG Art Center LG
The LG Art Center is where the world-class musicians such as Pina
Bausch, Matthew Bourne and Philip Glass offer a wide variety of high-class
performances. Visitors can enjoy all genres of art performances, including
music, dance, theater, and musicals.
Line 2 Yeoksam Station. Exit 7

02-2005-0114

http://www.lgart.com

6 Clubs around Gangnam Station


Seouls nightlife begins and ends with the clubs near Gangnam Station.
Every genre of music, from hip-hop to house, can be heard coming from
the areas numerous nightclubs that are jampacked with revelers partying
the night away every weekend.
Line 2 Gangnam Station. Exit 10. 5minute walk

NH

National Health
Insurance Corporation
Kookmin
2

4-gil
n-ro
Tehera

8
aero
ho-d
Seoc

gnam
Gan

Imagine

e2

ro
ranTehe

12

MEGABOX

Norang Jugory

2
Yeoksam Park

Citi Tower

Clubs around Gangnam Station


6

The Body Shop

1
Kukkiwon

7-gil
n-ro
Tehera

1-gil
n-ro
Tehera

Miss H

Gangnam Art Hall

Located in the center of the Gangnam Station area, the underground


shopping center is made up of hundreds of clothing stores and accessory
shops that allow one to take in Seouls fashion trends all in one place. The
Hub Plaza in the center of the complex gives shoppers the opportunity to
rest and enjoy a cultural performance.

4 Samsung dlight

The National Library For


Children & Young Adults

-gil
ro 98
-dae
nam
g
n
a
G

Lotte Cinema

Line 2 Gangnam Station, Exit 12, Line 9 Sinnonhyeon Station, Exit 4, 5. 8minute walk

10:00-23:00

Jump
Milano

il
65-g
daero
namGang

Boutique
Monaco

-gil
100

Tehe
ran-ro
5-gil

6-gil
aero 5
ong-d
Sapye

Hungkuk Life
Insurance Bldg.
-gil
ro 69 Kumkang Shoes
-dae
nam
Club NB
Gang

13
-gil

2 Yeoksam Park
Located above the Gangnam Station intersection on a hill, Yeoksam Park
provides an amazing view of the areas skyscrapers. A popular urban
retreat among the Seoul citizens, it is found close to Kukkiwon and the
National Library for Children and Young Adult.

3 Gangnam Station Underground Shopping Center

Citi

Seocho
Elementary School

1 Kukkiwon
A Mecca of Taekwondo that any Taekwondo practitioners have to visit
at least once in lifetime, this facility features a majestic studio where
Taekwondo masters from around the world come for training, and a
Taekwondo museum where over 2,500 articles are on display testifying to
the long history of the martial art.

il
26-g
a-ro
euns
Bong

Bon
geu
nsa
-ro

100m

Novotel Seoul
Ambassador Gangnam

The Ritz-Carlton Seoul

NH

Gan
gna
m-d
aero
102
-gil

50

3 Kookmin

e9

il
o 10-g
unsa-r
Bonge

o 1-gil
unsa-r
Bonge

L in

a-ro
euns
Bong

16gil

Nearby subway station

48

49

Gangnam

Plan your Trip

04 Samseong Station Area

Shop at COEX Mall where visitors have access to the trendiest Korean styles
Observe diverse underwater creatures at COEX Aquarium
Experience life at a temple at Bongeunsa Temple for a few hours or overnight

Nearby subway station

2 Samseong

30

31

0
75

.44
g P
-don
dam
ong
Che

1 Seonjeongneung Royal Tombs

150m

112-gil
g-daero
Yeongdon

Samseong
Police Box

Shinhan

34

Coex
Gyocharo

35

Entrance

Kookmin

sa-ro
Bongeun

-gil
104
a-ro
euns
Bong

Temple Stay

3-1

gil
106aero
ng-d
o
d
g
Yeon

Hyundai
IPark Tower
Seoul Art College
ASEM Tower

29

30

Adults 1,000 Minors 500 Mar.-Oct. 06:00-21:00, Nov.-Feb. 06:30-21:00 (Closed on


Mondays) Line 2, Bundang Line Seolleung Station. Exit 8. 5minute walk 02-568-1291
http://seonjeong.cha.go.kr

a-ro
Bongeuns
108-gil

3
Bongeunsa
Temple

Here, King Seongjong, the 9th king of the Joseon Dynasty, rests in peace
with Queen Jeonghyeon, as well as King Jungjong, the 11th king of the
dynasty. The royal tombs are preserved quite well and the place was listed
as a UNESCO World Cultural Heritage site in 2009.

2 COEX
This is the largest exhibition venue with numerous exhibition halls, a
convention center and meeting rooms. There are various additional
facilities including a five-star hotel, casino, the largest underground
shopping mall in Asia, museums and an aquarium, making it a key
31 destination for exhibitions, culture and sightseeing.
Connects to Line 2 Samseong Station

InterContinental Seoul COEX

2-1 Coex Mall the largest underground shopping mall in Asia, with more than 180 shops, 100

Lotte Duty Free shop

Oakwood Premier
33
Coex Center

Korea Electric
Power Corporation

3 Bongeunsa Temple

2 Coex
2-1 Coex Mall
2-2 Coex Aquarium

34

35 The temple was built in 794 CE. During the Joseon Dynasty, it was the

43

Kookmin

largest temple in Seoul, and the magnificent splendor of the old days still
remains here. The temple, where people can experience Buddhist culture
in the center of the city, is highly popular among tourists.

il
96-g
daero
ongd
g
n
Yeo

MEGABOX

il
87-g
ran-ro
Tehe

42

39

Seven Luck Casino

ero
g-da
gdon
Yeon

il
86-g
a-ro
euns
Bong

38

cafes and restaurants. Individual business hours vary. Inquire the shop for details in advance.
02-6000-0114 http://www.coex.co.kr
2-2 Coex Aquarium A marine theme park that presents an underwater environment created to
closely resemble nature and where visitors can see diverse aquatic animals and plants.
Adults 12,000 Youths 16,500 Children 14,000 10:00-20:00 (Open throughout the year)
02-6002-6200 http://www.coexaqua.com

Line 2 Samseong Station. Exit 6. 15minute walk 02-511-6070~4 http://www.


bongeun.org
3-1 Bongeunsa Temple Stay It is a cultural experience program through which participants can
experience the daily life of monks for one to two days.

Korea World Trade Center

Yeontabal

KDB

COEX Artium

5 Korea City Air Terminal


29

30

34

38

1
45

53

POSCO
50
Junction

50

54

n-ro
Tehera

Shinhan

42

47

55

Hana

51

il
86-g
g-ro
seon
Sam

5 Korea City Air Terminal

3
Glass Tower
Kookmin

41
Appx. 650m

51

traditional performance on Wednsday 5,000-30,000 (only Mar.-Jun, Sep.-Dec.)


Samseong Station. Exit 4. 7minute walk 02-3011-1788 http://www.kous.or.kr

43

ne 2

This is the workplace of traditional artisans where you can experience


39
traditional culture. Visitors can watch artisans make handicrafts or make
them firsthand under the instruction of artisans. In addition, traditional
performances are held every Wednesday.
Line 2

Junction

2-gil
-ro 9
eong
Sams

Seonjeongneung Royal Tombs


Li

g
seon
Sam Samseong Station

39

il
88-g
ran-ro
Tehe

49

46

Hyundai
47 Dept. Store

il
98-g
ran-ro
Tehe

42

Grand InterContinental
Seoul Parnas

35

il
92-g
n-ro
Tehera

41

38

Post Office

6-gil
-ro 9
eong
Sams
Hana

il
83-g
ran-ro
Tehe

37

il
81-g
ran-ro
Tehe

46

Convention Center

37
33

4 Korea Cultural House

31

-gil
ro 85
-dae
dong
g
n
o
Ye

43

In this airport terminal conveniently located in the center of Seoul, you can get
the checking in and boarding process services, and take a limousine shuttle
bus to catch your plane either at Incheon Intl Airport or Gimpo Airport.
Korea Air, Asiana Airlines 05:20-18:30, Jeju Air and Foreign airlines 05:10-18:30 Services
available only from limited airline companies. Make sure to confirm in advance. Line 2 Samseong
Station. Exit 5, 6. 5minute walk 02-551-0077 http://www.calt.co.kr

4 Korea Cultural House


Daemyeong
Middle School

50

51

Gangnam

Plan your Trip

05 Seocho

Visit Hangang Park at night and watch the Moonlight Rainbow Fountain at the Banpodaegyo (bridge)
Enjoy diverse art exhibitions and traditional music performances at the Seoul Arts Center and
the National Center for Korean Traditional Performing Arts
Taste savory French dishes prepared by famous chefs at Seorae Village

Nearby subway station

9 Express Bus Terminal 9 Sinbanpo 3 Nambo Bus Terminal

gyo
odae
Banp

Hangang

n
wo
Jam

150

Hangang Park
1 Banpo

Sinbanpo
8-cha Apt.

300m

1-1 Banpo Moonlight Rainbow Fountain


npo-ro
Sinba

8-2

Kookmin

Banpo Sports Complex

ero
g-da
yeon
Sap

Catholic Univ. of Korea


(Songeui Medical Campus)

Citi

L in

Seoul Palace

Banp
oche
on

ng-ro
Seochojunga

Jamwon
Elementary
School

Samho Garden
5-cha Apt.

Suraon

inal
Term

Central City 2

Sehwa High School

Exp
ress
Bu
s

Shinhan

anpo
Sinb
3

Banpo
Middle School

Shinsegae
Dept. Store 7

Megabox

Wonchon

Gyeseong Elementary School


Sinbanpo
15-cha Apt.

8-1

l 1
Middle School
rmina
us Te
B
s
Seoul Express Bus Terminal
L in
s
re
p
e9
x
8
E

inal
s Term
ss Bu
Expre

Sinbanpo
3-cha Apt.

Hanshin Apt.
11-cha danji

on-ro
Jamw

Banpo
Keangnam Apt.

-gil
ro 23
npoSinba

ro
dae
picOlym

Sinbanpo
2-cha Apt.

Kyoungwon
Middle School

Banwon
Elementary
School

e3

Seorigol Park

Bangbae
Middle School

KEB

ro
baeBang

Bangil
Elementary
School

Hana

Uldolmok Way

ro
o-dae
Seoch

Seoripul Park
Brownstone
Bangbae Apt.

Kookmin

cho
Seo

L in e

Line 7

ro
ngwa
ngg
Do

KEB

Seoul Supreme
Prosecutors Office

Supreme
Yongsusan
Prosecutors Office

Bangbae Lotte Castle


Rose Apt.

g
ban
Nae

Seoul High Court

Montmartre Park

Supreme
Court of Korea

April to October. The rainbow-colored fountain created by 200 lightings unfolds like a picture on both
sides of the bridge, which spans 570 meter long on each side. With its total length reaching 1,140
km when combined the both sides, the fountain is recognized by the Guinness Book of World Records
as the worlds longest bridge fountain. Weekdays 3 times a day between 12:00-21:00, Weekends
6 times a day between 12:00-21:30 (7 times between Jul. and Aug.) The operation schedule is subject
to change 02-3780-0578

2 Central City
This place has grown into a mega-sized shopping town visited by half a
million shoppers per day due to its proximity to the Express Bus Terminal
that connects you to 70 local cities. The place is home to a giant shopping
mall that is connected with Shinsegye Department Store, as well as a
theater, bookstore, food court, and Marriott Hotel.
10:30-20:00 (Business hours vary. Check in advance) Line3,7 Express Bus Terminal Station.
Exit 3, 4, 7, 8 02-6282-0114 www.centralcityseoul.co.kr

3 Seorae Village
A village where half of the French residents of Korea are believed to be
living in, Seorae Maeul has such an exotic environment that you will feel as
if you are walking a street of open cafes somewhere in Paris. This is where
you can find wine bars and cafes, not to mention of restaurants that boast
of famous chefs and great atmospheres.

4 Seoul Arts Center

ro
o-dae
Banp

Village
3 Seorae

Line 9 Express Bus Terminal Station Exit 8-1, Sinbanpo Station. Exit 2. 15minute walk

1-1 Banpo Moonlight Rainbow Fountain You can watch this spectacular fountain show from

Line 3, 9 Express Bus Terminal Station. Exit 5. 10minute walk

The National
Library of Korea

Seorae-ro

Banpo SK view Apt

1 Banpo Hangang Park


The park has many attractions of Hangang, a few of which include the
Banpo Moonlight Rainbow Fountain, Jamsugyo, and Moonlight Square.
Around the man-made Seoraeseom island, you can enjoy various water
sports such as water skiing and motorboats on the water of Hangang.

Kookmin

Seocho
High School

4 Seoul Arts Center

Woori
Seocho 3-dong Post Office

Standard Chartered

Appx. 1.2km

Enjoy diverse genres of performance arts beginning from the concerts of


world-famous musicians to opera, musical, theater, dance, and exhibitions.
The SAC World Music Fountain that sits between the Opera House and
Music Hall is the largest in Korea in terms of its size. It creates a fantastic
show as the water flows dance to the music from around the world from
Spring to Autumn.
Line 3 Nambu Bus Terminal Station. Exit 5. Transfer to local bus. 02-580-1300 http://www.
sac.or.kr
4-1 Hangaram Art Museum This museum mostly exhibit contemporary artworks by artists from
in and out of the country. The museum has six exhibition halls, storage space, art shop and cafe.
Mar.-Oct. 11:00-20:00, Nov.-Dec. 11:00-19:00 (Closed on Mondays)
4-2 National Center for Korean Traditional Performing Arts The center has been preserving
and promoting Koreas traditional culture through a continuous series of performances. This is
where you can enjoy top-class Koreas performance arts, such as Geomungo Sanjo (free-style solo),
fan dance, Samulnori, in addition to other performance arts and folk music programs such as the
Saturday Premium Performance and royal ancestral rites music, which is designated by UNESCO
as the Masterpieces of the Oral and Intangible Heritage of Humanity 10,000 Saturday
Premium Performance 15:00 on Saturdays English, Japanese, and Chinese brochures are
available Line 2 Bangbae Station. Exit 1, Line 7 Naebang Station. Exit 3. Nambu Bus Terminal
Station. Exit 5. Transfer to bus 02-580-3300 www.gugak.go.kr

4-1 Hangaram Art Museum


4-2 National Center for Korean Traditional

Performing Arts

Seocho Middle School

Appx. 1.2km

Seoul High School

52

53

Area

Jamsil

A Green Retreat in Seoul,


Full of Surprises
Jamsil / Songpa

yo
aeg
icd
mp
Oly

0
1200m

o
egy
silda
Jam

600

Seongnae
2-dong

Songpa
Mongchontoseong
Fortress
Jamsillaru
pic-ro
Olym

Olympic-daero

Sports Complex

Lotte World

Sincheon

Jamsilbon-dong

Hangnyeoul

Mongchontoseong

Oge
um
-ro

Highlights
Bangi

Seokchon
Baekje
gobun
-ro

Ogeum
Songpa

Dong
bu E
xpre
sswa
y

ro
e-dae
Yangja

Garak Market

Irwon 1-dong

Suseo
Irwon

Olympic Park

Wiry
eseo
ng-d
aero

Jamsil

Daecheong
Daemosan
(Mountain)

Olympic Park

Jamsil

Jamsil Sports
Complex

Jamsil is located in the southeastern part of Seoul embracing


an extensive stretch of green land along the Hangang river.
The area around Jamsil Station is full of interesting sights and
entertainment, such as a large-scale shopping mall and themed
park. To the east of Seokchon Lake, you will find the Seoul
Norimadang where you can watch traditional art performances
such as percussion music, fan dance, and pansori music, while to
the west of the lake you will find Lotte World, the worlds largest
indoor theme park. Visit the indoor ice rink, the folk museum, and
other attractions, but you will find it hard to cover all the hotspots
in a single day!
Within ten minutes by subway from Jamsil, you will find Olympic
Park that was built to commemorate the 1988 Seoul Summer
Olympics. This is also the site of Mongchontoseong, an ancient
earthen rampart dating back to the Baekje Kingdom, a kingdom
which flourished some 2,000 years ago with the area of presentday Seoul as its capital.
After touring Mongchon Museum of History and Hanseong Baekje
Museum and learning about the life and culture of the ancient
Baekje people, it is time to take a walk around the mud rampart,
which is surrounded by a remarkable, wide stretch of wildflowers
that change the landscape throughout the seasons, along with
an extensive meadow land. All the scenery in the area is true to
the name of the region, Mongchon, whose literal meaning is the
Village of Dreams.
As the fifth largest sculpture park in the world, Seoul Olympic Park
is sure to give you a new experience with the sculptures by the
greatest artists of our time on display in harmony with nature.

National
Police Hospital

Munjeong

Garden5
Jangji

Lotte World Lotte World is divided into an indoor theme park called ''Adventure
and an outdoor theme park called Magic Island. This is where various seasonal
festivals are hosted throughout the year. One of the must-sees in this facility
includes a magnificent parade that takes place twice a day. (p.56)
Olympic Park Built to commemorate the Seoul Olympics, the facilities of the
park include a water garden that features a music fountain, the historic site
Mongchontoseong, Soma Museum of Art, and over 200 outdoor sculptures on
display. (p.59)
Mongchontoseong An old fortress built on mud, this is a historic site from the
Baekje Dynasty which you can find within Seoul Olympic Park. It is a historically
significant place, but today, it is more popular for its walking trail. (p.58 )

Suggested Itinerary
Tour Olympic Park (40mins)-Walk on the Hanseong Baekje Wangseong-gil
(30mins)- Visit Seoul Baekje Museum or Soma Museum of Art(1hour 20mins)Take a keepsake picture at the World Peace Gate (20mins)-Take subway from
Mongchontoseong Station to Jamsil Station (10mins)-Watch various performances
at Seoul Norimadang (1hour)- Visit Lotte World for the afternoon (4hour 30mins)
Durations may vary depending on the itinerary and mode of transportation.

What to do
Take pictures of the night sights of
Olympic Park When you find all nine
best sights for photographs indicated
on the tourist information leaflet and
take pictures of them all, you are
entitled to receive a keepsake postcard.
(p.59)
Watch a performance at Seoul
Norimadang Enjoy the uplifting
traditional Korean beats, melodies and
dances at this venue. The performances
are offered each Sunday between April
and October, and admission is free
most of the time. (p.56)
Seoul Helicopter Tour This helicopter
tour on which you can have a
panoramic view of Seoul and Hangang
offers a total of four different trips.
Yeouido, Trade Center, Gwangnaru,
and Paldangdam. They all begin at the
Jamsil Heliport. (p.57)

Local Tips
Take a walk on the Hanseong
Baekje Wangseong-gil that
connects Mongchontoseong and
Pungnaptoseong, two historic sites
from the early Baekje Period. This is
where you will find outstanding cultural
heritage from the Baekje Period and
also traces of the ancient history of
Seoul which was already a capital city
of an ancient kingdom before the birth
of Christ.
If you want to visit Lotte World but
your itinerary has a tight schedule, try
to use the After 4 ticket that allows you
to enter after 4:00 in the afternoon.
You can use the facility until it closes at
a much cheaper price.

Jamsil

Plan your Trip

01 Jamsil

Enjoy various parades and amusements at the theme park Lotte World
Have a skating time at the indoor ice rink that opens all four seasons
Watch outdoor performances of traditional music at Seokchon Lake Seoul Norimadang

Nearby subway station

2 Sports Complex, Sincheon

8 Jamsil

400m

Hangang Park
1 Jamsil

Standard
Chartered

Hangaram-ro

ng-ro
Tancheondo

6
5

Olympic-ro

Jamsil 2-dong
Post Office
5
Shinhan

Hana

Asia Park

Apple Tower

Gandong District
Office of Education
Jamsin
Elementary School

6 7

3 2

Seoil Sauna
-ro
gok
Do

Seoul Jamcheon
Elementary School

Galleria Palace

Trisium
Apartments

Lotte Mart

11

sil-ro
Jam

Lake Park
2 Seokchon

ro
suil
nho
8-g
o4
cho
k
o
aer
d
Se
a
ngp
So

Lotte Cinema

Songpa-gu
Office

2-2 Lotte World

Folk Museum

Magic Island

2-3 Seoul Norimadang

Jamsil 119 Safety Center


Lake

1 Hangang Park (Jamsil District)

3 Jamsil Sports Complex

The Jamsil District of the Hangang Park has several large sports and
leisure facilities lining the park area. Visitors will find swimming pools,
inline skate parks, bicycle paths, and basketball courts.

Koreas largest sports complex was home to the 10th Asian Games in
1986 and the 24th Seoul Olympics in 1988. The Olympic main Stadium,
indoor stadiums and swimming stadium. The complex hosts international
sports matches as well as diverse cultural activities.

Line 2 Sports Complex Station. or Sincheon Station Exit 6, 7. 10minute walk


02-3780-0511 http://hangang.seoul.go.kr/park_jamsil

10

Lotte World Tower


(completion in 2015)

Lotte Hotel
World

2-1 Lotte World

Lake Palace Apt.

Seoul Songjeon
Elementary School

Kookmin

4-2 Lotte Dept. Store 4-3 Lotte World Duty Free

Olympic-ro

Yeongdongil High School


Hana

il
Jams

il
Jams

5
Jamsil Post Office

Line 2

ark
pic P

Olym
P.58

e8

Asian Seonsuchon
Apartments

4-1

Beodeul Elementary School

Woori

Saemaeul
Market

Jamsil Station
Underground
Shopping Center 6

Jamsil 5 Community
Policing Center

Ricenz
Apartment

Sincheon

Sincheon
Elementary School

Homeplus

Luther Hall 9
Sigma Tower

L in

Woosung
Apartments

ro 4-gil
Olympic-

o 61-gil
Dogok-r

Jeongsin Girls
Middle and High
School

Jamsil Ells
Apartments
Jamil Police Box

omple
Sports C

Jamil
High School

il-ro
Jams

3-1 Jamsil Baseball Stadium

hosu-ro
Seokchon

un-ro
Baekjegob

Sports Complex
3 Jamsil

Sa
mje
onro

Jamil Elementary School

Jamsil Jugong Apts. 5

Jamsin High School

eon-ro
Sinch

Sincheon Childrens
Transportation Park

ero
-da
gpa
Son

Sincheon Middle School


Jamsin Middle School

Jamdong
Elementary School
Jamsil
Middle School

Olympicdaero

Cruise Ships dock

Jangmi Apartments

gil
60ero
-da
gpa
Son

200

5 Seoul Helicopter Tour

aero
pic-d
Olym

aru
silm
Jam

Jamsilmaru Rest Area

Hangang (River)

Jamsil Hangang Park

02-2240-8746

Line 2 Sports Complex Station. Exit 6, 7

3-1 Jamsil Baseball Stadium Koreas oldest and most famous baseball stadium opened in

2 Seokchon Lake Park


A piece of serene nature in the middle of the city, Seokchon Lake is
composed of the east and west lakes. The east lake is used as a park
where local residents can relax, stroll and jog along the water, while the
west lake features the lively Lotte World amusement parks Magic Island.
Line 2. Jamsil Station. Exit 3, 4. 15minute walk.

02-415-3595

http://culture.songpa.go.kr

2-1 Lotte World Worlds largest indoor amusement park opened its doors in 1989, and today it

offers exciting rides and attractions as well as an indoor ice skating rink and a shopping mall.
09:30-23:00
Connects to Line 2 Jamsil Station 02-411-2000 http://www.
lotteworld.com
2-2 Lotte World Folk Museum See Koreas history and culture in a fun, family-oriented museum.
Adults 5,000 Youths 3,000 Childrens 2,000 Weekdays 09:30-20:00, Weekends
09:30-21:00 02-411-2000
2-3 Seoul Norimadang An outdoor traditional performance venue within the Seokchon Lake Park
15:00-16:00 (Apr.-Oct. each year) Schedules subject to change (Sat. Intangible cultural treasure
performances, Sun. Fusion Korean music and other creative traditional art performances)
02-2147-3727

1982, with an average of 20,000 fans cheering for their teams during the baseball season (Apr.-Sep.)
1644-0211 No games are held on Mondays, or in inclement weather.

4 Jamsil Shopping Town


The Jamsil Station Underground Shopping Center, Lotte Department Store,
Lotte World Duty Free make this a one-stop shopping destination.
Connects with Line 2 Jamsil Station

4-1 Jamsil Station Underground Shopping Center 4-2 Lotte Dept. Store Jamsil
4-3 Lotte World Duty Free

5 Seoul Helicopter Tour


The helicopter tour that you can have the panoramic view of Seoul and
Hangang offers a total of four courses - Yeouido, Trade Center, Gwangnaru,
and Paldangdam courses. The tour takes about 7-30 minutes. Up to three
people per helicopter, but it varies depending on the course.
Line 2 Jamsil Sports Complex Station. Exit 6, 7. 15minute walk
blueairlines.co.kr

1899-2679

http://www.

56

57

Jamsil

Plan your Trip

02 Songpa

Tour the 9 Must See Sights in Olympic Park such as the lake and sculptures
Take a walk along the Hanseong Baekje Wangseong-gil that connects Mongchontoseong
45
46
47
with
Pungnaptoseong
Visit the exhibitions open at Seoul Baekje Museum and Soma Museum of Art

Olympic-ro 37-gil

Olym
pic-ro

Citi

50

Jamhyun
Elementary School

Misung Town Apt.

ero
-da
gpa
Son

Woori

11

Jamsil Post Office

-ro
Ogeum

Korea National
Sport Univ.

on
gch
Mon

il
11-g
m-ro
Ogeu

1 World Peace Gate


The Thumb
(sculpture) 2

2
Citi

Bangi Middle
School

Mongchontoseong

5 Walking Trail

Seryun
Elementary School

4 Dialogue (sculpture)

3 3 Monchon Moat Musical Fountain


Soma Museum

K-Pop Music
Exhibition Hall

Wiry
eseo
ng-d
aero

2-2
1-3 Seoul Baekje Museum

Bangi Elementary School

Rose Garden

1 Mongchontoseong Fortress

2 Olympic Park
A park in the urban center built to commemorate the 88 Seoul Summer
Olympics, this sculpture park has over 200 sculptures from in and
out of the country on display throughout the sprawling lawn. With its
beautiful scenery changing each season, it became a popular movie and
TV commercial filming location. The place also serves as the venue for
various concerts and sports events. The area has many attractions such
as museums and art galleries, not to mention of path on which you can
take a walk along the Mongchontoseong wall.

Olympic Danji 3 Apt.


Oryun
Middle School

1 Kookmin

8 Wild Flower Garden

Found within the Olympic Park, Mongchontoseong is a 2.7 km fortress wall


that was built in early Baekje period. You can learn about the architectures
of the time along with Pungnaptoseong in this historic site from the
Hanseong Baekje period. The place attracts many visitors because it is
a significant historic site, and also because it features sprawling fields of
canola flowers, barley, and grass.
Line 8 Mongchontoseong Station. Exit 1. 15minute walk
1-1 Mongchon Museum of History With historic relics discovered during the excavation of
Mongchontoseong and Pungnaptoseong on display, this is where you can come into contact with the
ancient culture of Baekje period. Free 09:00-18:00 (Closed on Mondays) 02-424-5138~9
1-2 Hanseong Baekje Wangseong-gil You can learn about the brilliant civilization and
architectural skills of the Baekje Kingdom when you stroll from Pungnaptoseong, the capital fortress
during the early Hanseong Baekje Period, to Mongchontoseong, a mud fortress that was built for
military purposes. You will also discover the ancient site of dugout huts and the symbol of Chiljido or
the Seven Branched Sword that testifies to the outstanding iron smelting skills of the time.
1-3 Seoul Baekje Museum You can view tens of thousands of historic relics from the Hanseong
Baekje period in this museum that is dedicated to the ancient history and culture of the ancient capital
city of Baekje. Free (only applied for special exhibitions) Weekdays 09:00-21:00, Weekends
& Natl holidays Mar.-Oct. 09:00-19:00, Nov.-Dec. 09:00-18:00 (Closed on Mondays) Make
advance reservation for English, Japanese, or Chinese guide Line 5 Olympic Park Station. Exit 3.
20minute walk 02-2152-5800 http://baekjemuseum.seoul.go.kr

Posung
Middle School

Hana

Gamicheon

n
cheo
gnae
Seon

sil
Jam 10

pic-ro
Olym

Sincheon Childrens
Transportation Park

Park
2 Olympic

Seoul Physical
Education High School

Yang
jaedae
ro

Kookmin

tos
eon
g

Jinju Apt.
Jamdong
Elementary School
Jamsil Prugio
Jamsil
Worldmark
Middle School

55

35-gil
Olympic-ro

88 Lake

54

Dunchon Jugong
Danji 2 Apt.

Jangmi 1-cha Apt

Mongchon Lake

Jamsil
Elementary School

Bae
kjeg
obun
-ro

Jangmi 2-cha Apt.

Kookmin
Seongnae-dong
Post Office

Seoul Physical Education


Middle School

53

IBK

1-2 Hanseong Baekje Wangseong-gil

52

Kookmin

1 Mongchontoseong
Fortress

1-1

Mongchon
Museum of History

Dunchon-dong
Post Office

51

Oly
mp
ic P
ark

ru
silla
Jam

Seoul Olympic
Parktel

Jamsil Park Rio Apt.

6 One Tree Hill

Gan
gdo
ngdae
ro

49

Gara
ng-r
o

e2

300m

Ogeum-ro 3-gil

Jamsil High School

.56
sil P
Jang

Sungnae
Ecological Park

Seongnaecheon

L in

150

Poongsung
Asan
Pungnap
Elementary School
Medical Center
Middle School
College of Medicine,
Ulsan Univ.
48

L in

Hangang Park
Gwangnaru District

e8

5 Olympic Park 8 Mongchontoseong

L in e

44

Nearby subway station

Seon
ganro

Free 05:00-22:00 Line 5 Olympic Park Station. Exit 3 02-410-1114


http://www.olympicpark.co.kr
2-1 The 9 Must See Sights in Olympic Park 1 World Peace Gate 2 The Thumb (sculpture)
3 Monchon Moat Musical Fountain 4 Dialogue (sculpture) 5 Mongchon Toseong Walking Trail
6 One Tree Hill 7 88 Lake 8 Wild Flower Garden 9 Rose Garden
2-2 K-Pop Music Exhibition Hall A place that is built on the first floor of Olympic Hall,
a venue dedicated to Korean popular music, this is the place where you can learn about the
chronological history of K-pop in chronological order. Free 10:00-19:00 (Closed on
Mondays) 02-3431-9480 http://www.k-pop.or.kr

3 Soma Museum of Art


A museum of art that features modernistic exterior and a garden of diverse
outdoor sculptures, it is a wonderful place to unload yourself and enjoy
nature. You can view the late Korean-born artist Nam June Paiks artworks
at the Video Art Hall.
Adults 3,000 Youths 2,000 Children 1,000 10:00-18:00 (Closed on Mondays)
Line 8 Mongchontoseong Station. Exit 1, Line 5 Olympic Park Station. Exit 3 02-425-1077
http://www.somamuseum.org

58

59

Gourmet in Seoul

Shopping in Seoul

The 10 Must-Try Foods in Seoul

The 10 Must-Buy Things to Shop for in Seoul

Seoul is one of the leading epicurean cities in Asia. Discover a side of Seoul
that you never knew through its diverse and majestic food culture.

Seoul is a shopping haven, a city that sets global trends while preserving
the beauty of tradition.

Bibimbap Traditional cuisine served as a bowl of steamy

Yangnyeom Chicken American style fried chicken

Korean Food Many traditional Korean foods, such as

Accessories Namdaemun Market is where you can find

white rice topped with various vegetables, stir-fried beef


and egg, all of which is mixed at the table with red pepper
paste to your taste.
Samgyetang One of the most popular health foods for
summer, this is a bowl of soup made from an entire young
chicken stuffed with ginseng, glutinous rice, dates, garlic,
chestnuts and herbs.
Jeon (pancake) Kimchi, meat, seafood, or various
vegetables mixed in an egg batter and then pan-fried in
oil. Bindaetteok is a popular form of jeon made with mung
bean batter mixed with pork and kimchi.
Bulgogi Famous Korean cuisine that is sure to delight
the palates of foreigners, it refers to beef slices marinated
in sweet soy sauce and then roasted on a special grill.
Samgyeopsal The name refers to the area of pork belly
marked by three layers of flesh and fat. Thick slices are
grilled and eaten wrapped in lettuce or perilla leaves.

coated with Koreas unique sweet and spicy sauce.


Koreans enjoy pairing beer (maekju in Korean) with it, the
combination of which is affectionately called Chimaek.
Tteokbokki Originally a soy sauce marinated gungjung
yori, or court cuisine in English, it is now one of the most
popular street foods, made of string rice cakes mixed with
fish cake and scallion in spicy red pepper paste sauce.
Makgeolli Milky traditional Korean spirits made by
fermenting rice, it is rich in lacto acid and dietary fiber.
Patbingsu One of the most popular summer snacks
made with shaved ice mixed with a wide variety of
delicacies such as red beans, rice cakes, fruits, and
misutgaru (drink mix) in milk.
Kimchi Traditional Korean cuisine made of vegetables
such as cabbage, radish, zucchini, and onion, seasoned
and fermented in red pepper powder and salted seafood.

Tteok, or rice cake in English, spirits, naturally dehydrated


food, and healthy snacks are attracting attention from
global well-being advocates.
Cosmetics Visitors can personally test a wide variety
of beauty products before purchasing at Myeong-dong,
where all famous and popular Korean beauty brands have
their flagship shops.
Traditional Handicrafts Visitors can buy traditional
arts and crafts, such as dolls in hanbok, key chains
decorated with mother-of-pearl and traditional fans in
Insa-dong and Samcheong-dong.
Clothing and Shoes When it comes to clothes, you can
trust the Made in Korea tag as a powerful certification of
quality. Particularly popular among tourists are matching
couples T-shirts and character socks.
Books Travel books about Seoul or Korea written in foreign
languages are special souvenirs only available in Seoul. They
are available for purchase at major book stores in the city.

affordably priced trendy accessories. The two best places


for more unique and luxurious accessories are Hongdae
and Sinsa-dong.
Hanbok and Accessories The traditional Korean
outfit, Hanbok, is known for its dazzling yet elegant style.
Most hanboks are custom made, but ready-mades are also
available for purchase at Dongdaemun Market.
Hallyu Wares Some of the most popular Hanryu items
among international Hanryu fans include domestically produced
CDs, DVDs, and complimentary posters.
Postcards A wide variety of postcards and stationary
goods with patterns inspired by famous tourist attractions
of Seoul, traditional motifs and cultural heritage can be
purchased at souvenir shops at ancient palaces and
museums.
Tableware Traditional style celadon ware and spoon
and chopstick sets are very popular among international
visitors and even collectors.

Bibimbap

Jeon

Rib

The 10 Must-Try Foods Places in Seoul


Meokjagolmok in Namdaemun
Market Kalguksu (Noodle Soup )and
Galchi Jorim (Braised Cutlass Fish)
Line 4 Hoehyeon Station. Exit 5.
5minute walk
Ojang-dong Hamheung
Naengmyeon Street Chilled
buckwheat noodle soup made with
sweet potato-based chewy noodles
with seasonings Line 2, 4, 5
Dongdaemun History & Culture Park
Station. Exit 6. 20minute walk
Gwangjang Market Jeon Street
Addictive Kimbop, Yukhoe (Beef
Tartare), Bindaetteok and others
Line 1 Jongno 5(o)ga Station. Exit
7. 5minute walk
Sindang-dong Tteokbokki Street
Tteokbokki cooked on-the-spot with
rice cakes, ramen, fish cake, fried
mandu and boiled egg, all in a single
serving pan

Open 24 hrs. Line 2, 6 Sindang


Station. Exit 7. 5minute walk
Mapo Jumulleok / Dwaeji Galbi
(Spareribs) Street Jumulleok
dishes made of seasoned and grilled
pork spareribs and beef sirloin
Line 5 Mapo Station. Exit 1.
2minute walk
Sillim-dong Soondae Town Spicy
dish made of soondae, which is
similar to German sausage, stir fried
with various vegetables.
Open 24 hours. Line 2 Sillim
Station. Exit 3. 3minute walk
Heukseok-dong Dwaeji Galbi
Street Pork spareribs seasoned
and grilled over charcoal. Line 9
Heukseok (Chung-Ang Univ.) Station.
Exit 4. 10minute walk
Kyunghee Univ. Pa Jeon Street
Seafood-added Pa Jeon and
Makgeolli Line 1 Hoegi Station.

Hanbok

Clothes and Shoes

Traditional Arts
and Crafts

Tableware

The 10 Must-Visit Shopping Places in Seoul


Exit 1. 5minute walk
Eungam-dong Gamja Guk (potato
soup) Street Potato stew cooked
with dried radish leaves, potato, and
pork backbones. Open 24 hrs.
Line 6. Saejeol (Sinsa) Station.
Exit 2. 10minute walk
Jangchung-dong Jokbal Alley
Hard-boiled pigs feet that are chewy
outside and soft inside.
Line 3 Dongguk Univ. Station. Exit
3. 5minute walk

Meokjagolmok in
Namdaemun Market

Mega shopping malls

Traditional markets

Duty-free shops

Times Square 10:30-22:00


Connected to Line 1
Yeongdeungpo Station
http://www.timessquare.co.kr
IPARK Mall
10:30-20:00
Connected to Line 1 Yongsan
Station http://www.iparkmall.co.kr
BITPLEX
10:00-22:00
Line 2, 5 & Jungang Line
Wangsimni Station, Exit 5
http://www.bitplex.co.kr
D-Cube City 11:00-21:30
(Weekend 22:00) Connected
to Line 1, 2 Sindorim Station
http://www.dcubecity.com
Garden 5 10:30-22:00
Line 8 Jangji Station, Exit 3
http://www.garden5.com
Yongsan Electronics Shopping Mall
10:00-20:00 Connected to
Line 1 Yongsan Station

Seoul Folk Flea Market 10:0019:00 (Closed on 2nd and 4th


Tuesdays of the month) Line 1
Sinseoldong Station. Exit 6 http://
pungmul.seoul.go.kr
Seoul Yangnyeong Market
09:00-18:00(Closed on Sundays)
Line 1 Jegidong Station. Exit 2
http://www.seoulya.com
Noryangjin Fisheries Wholesale
Market 01:30~22:00(Open
year-round) Connected to Line
1, 9 Noryangjin Station http://
www.susansijang.co.kr
Yangjae Flower Market
00:00~13:00(Closed on Sundays)
Line 3 Yangjae (Seocho-gu Office)
Station. Exit 7 http://yfmc.at.or.kr
Gwangjang Market 09:00-19:00
Line 1 Jongno 5(o)ga Station. Exit 8,
Line 2, 5 Euljiro 4(sa)ga Station, Exit 4

Shilla Duty Free Shop 09:3021:00 Line 3 Dongguk Univ.


Station. Exit 5 http://www.
shilladfs.com
Lotte Duty Free Shop 09:3021:00 Line 2 Euljiro 1(il)ga Station.
Exit 7, 8 http://lottedfs.com
Donghwa Duty Free Shop
09:30-20:30 Line 5
Gwanghwamun Station. Exit 6
http://www.dongwhadfs.com
Walkerhill Duty Free Shop
10:00-22:30 Line 5
Gwangnaru Station. Exit 4, Use hotel
shuttle bus http://www.
skdutyfree.com
Please refer to relevant homepage
for exact operating hours of different
shops in these malls.

60

61

Seoul Travel Information


Getting to Seoul

Transportation between Incheon International Airport or Gimpo International Airport and downtown Seoul
is very convenient. You can check distances, fares and other information on limousine buses, taxis and
airport railroad trains and choose which form of transportation you will use.

Airport Limousine
Airport
Incheon Intl Airport

Gimpo Intl Airport

How to use

T-money

Boarding location
Ticket offices
To Seoul: Bus stops 3B-6B, 10A-13A out of the Next to Exits 4, 6-8, 11 and 13 on the 1st floor
entrance area on the 1st floor
of the passenger terminal / bus stop 9C
[Domestic terminal] To Seoul; Exits 3-5
1st floor of the passenger terminal
To Incheon Intl Airport; Exits 13-15
[Intl terminal] To Seoul; Exit 6
Payment with cash after boarding without
To Incheon Intl Airport; Exit 7
ticketing

AREX (Airport Railroad)


05:20-24:00 (10-15 mins intervals)

Transportation cards available in Seoul

Incheon Intl Airport Railroad 032-745-7788

The card combines T-money and a discount


service for designated performances,
exhibitions, tourist attractions
Seoul
and restaurants. You get a
Citypass Plus
5% discount when you use
Seoul City Tour Bus using
this card.

Buses Seoul city buses can be distinguished by their colors. Blue buses cover long-distance routes within Seoul, green
buses run short-distance routes within the city, yellow buses run circular routes in central Seoul, and red buses run express
routes between the city and the metropolitan area.
Subway Seoul Subway has nine routes from Line 1 to Line 9. These nine lines, in combination with Jungang Line,
Bundang Line and Gyeongui Line, form the metropolitan railroad network. Each line has its own designated color, which
is used on subway maps and signs in subway stations to enable not only Seoul citizens but also foreign visitors to use the
subway without difficulty.
[Single journey ticket for subway] If you dont have a T-money or Seoul Citypass, you should purchase a single journey
ticket every time you use the subway. If you insert a deposit of \500 and your fare into the vending machine installed at
each subway station, a ticket is dispensed. After you arrive at the destination, you can return the ticket using the Deposit
Refund Device and have the \500 deposit refunded.
Taxi A taxi is a convenient means of transportation that takes you straight to your destination. Taxi stands are located in
numerous corners in Seoul, and you can catch a taxi anywhere on the streets by holding out your hand. There are regular
taxis, deluxe taxis and van taxis.
[International taxi] The city government's official taxi for international tourists. Just visit the website or call to make a
reservation for the taxi. Make sure to ask for a driver who speaks either English, Chinese or Japanese. Please note! The
reservation must be booked 24 hours before the pickup time. 1644-2255 http://intltaxi.co.kr

Lines 3, 7 & 9 Express Bus Terminal Station


Line 3 Nambu Bus Terminal (Seoul Arts Center) Station

Dongseoul Bus Terminal Line 2 Gangbyeon (Dongseoul Bus Terminal) Station


Railroad

1688-4700

Sangbong Bus Terminal Line 7 and Jungang Line Sangbong (Intercity Bus Terminal) Station 02-323-5885
Nambu Bus Terminal

GS25 convenience
stores, tourist information centers, train
stations

\2,500 for a regular


card and charge
amount of \1,000
and up

\3,000 for the


purchase of the card,
Mobile phone strap
type: \5,000
Refillable up to
\500,000

Seoul Station

Lines 1 & 4, Airport Railroad and Gyeongui Line Seoul Station

Yongsan Station

Line 1 and Jungang Line Yongsan Station

Yeongdeungpo Station

Line 1 Yeongdeungpo Station

M-PASS

Public transportation card exclusively for


international visitors, M-Pass can be rented and
used to take up to 20 city bus and subway rides
in Seoul and metro area. Like T-money, you
can refill cash and use the card to pay for your
purchases at convenient stores and taxis that
accept T-money card.

Incheon International
Airport Tourist
Information Center, Seoul
Global Culture & Tourism
Center (Myeong-dong),
Gangnam Tourist
Information Center

1 Day Pass : \10,000


2 Day Pass : \18,000
3 Day Pass : \25,500
5 Day Pass : \42,500
7 Day Pass : \59,500
Not including the
\5,000 rental fee.
(Upon returning, \4,500
is refunded after a
\500 deduction.)

Accommodations

Visitors have many choices of accommodations depending on their budget and travel purpose, beginning with luxurious
hotels to affordable youth hotels. Check out the Seoul government operated Visit Seoul website to find information about
hotels, guest houses, youth hotels, camp sites, as well as trusted home-stay facilities and Goodstay certified businesses
available in Seoul. For more information, visit www.visitseoul.net.
[Goodstay] Goodstay is an initiative designed to provide visitors with information about mid to low-priced accommodations, all
of which are certified by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization. Its mission is to provide
information about businesses that offer outstanding accommodation services and facilities at affordable prices. 02-729-9600

Currency

Exploring Beyond Seoul


Bus
terminals

Subway stations in
Seoul, convenience
stores with T-money
signs

Fare

http://www.arex.or.kr

Public Transportation

Express Bus Terminal

Transportation card that can be used on buses and


subway in Seoul and the metropolitan area; you
should touch the card to the card reader both when
you board and alight to receive the transfer discount.

Where to buy

02-521-8550
1688-5979
1544-7788

KTX High-speed railroad operates at a maximum speed of 300km/h: it connects Seoul and major cities including Daegu
and Busan in 2 hours and 30 minutes. Passengers can use the wireless Internet service and video and information service
on the train and make reservations for packed lunches.
[How to make reservations] Visit http://www.korail.com or call 1544-7788.
K-shuttle K-shuttle is a shuttle bus tour package offered exclusively to international visitors. The bus departs from Seoul
and travels around major tourist cities of Korea. You can get on and off the bus at any bus stop, and can transfer to other
transportation. Interpreter tour guide service is available: English tour guide by licensed interpreter tour guide, and Chinese
and Japanese by assistant tour guides.
[How to make reservations] Make online reservations at http://www.k-shuttle.com or call 1899-2508.

Currency The Korean currency unit is the won (\/KRW). You can exchange currencies in airports, exchange
booths at mega shopping centers and banks. It is also possible to use us dollars in duty-free shops in Seoul.
Currency Exchange Currency exchange service is available at official foreign exchange booths, banks, airports,
department stores and hotels at the current daily exchange rate. You can check the official daily exchange rate in
newspapers and on the Internet. It is recommended that visitors check the exchange fee in advance, since the fee varies
depending on exchange service providers. In general, the fee is highest in the order of official exchange booth, bank,
airport, department stores and hotel.
[Currency Exchange After Bank Business Hours]
Round-the-clock exchange service Global Exchange Center 36-3 Myeong-dong 1-ga, Jung-gu 02-7778272
Airport Currency exchange service is available until late at night (up until 23:00) at the foreign currency exchange centers
of Hana, Kukmin, Korea Exchange, and Sinhan banks.
Department Stores Currency exchange is available until business closing hours during the week and weekends at major
department stores in the city.
Dongdaemun Shopping Mall Major shopping malls such as Doota, Migliore and Hello aPM offer foreign exchange
service up until 2:00am on weekdays.
ATM Round-the-clock Global ATMs are available at banks located in major tourist attractions, such as Itaewon and
Myeong-dong. If you carry international cash cards or credit cards, you can make withdrawals in Korean currency at ATMs
that have the Global ATM logo on them. Transaction fees are applied.

62

63

Seoul Travel Information


Weather in Seoul

Easy and Convenient Seoul Tour Information

Korea has a temperate climate and four distinctive seasons. When you visit Seoul,
you are advised to prepare clothes and personal items suitable for the season.

Visit Seoul Homepage www.visitseoul.net Seoul city government-run official Seoul tour information
portal, the Visit Seoul website offers information about major tourist attractions and accommodations in
Seoul, as well as recommended themed tours. You can make reservations for walking tours, performances,
and even movies. Use your smartphone for convenient access to the website (http://m.visitseoul.net) at
anytime, anywhere.
iTourSeoul App An application for accessing Seoul tour information made for easy
and convenient use during your stay in Seoul, it provides real-time information about
nearby tourist attractions and public transportation all based on the current location
of the user. The app supports Korean, English, Japanese, and both simplified and
traditional Chinese.

Spring (Mar.-May) Sunny and warm weather is common. However, visitors are advised to bring
warm outer clothing because of sudden cold snaps and large daily temperature ranges.
Summer(Jun.-Aug.) With sweltering weather and an average temperature of 27C, it is
recommended that you bring light clothes that absorb sweat well. During the rainy season
between mid-June and early July, it may be a good idea to bring umbrellas, raincoats or
rain boots.
Fall (Sep.-Nov.) The weather is sunny and warm, but it starts to get chilly in the mornings and
evenings. Visitors are advised to bring knitwear or light windbreakers.
Winter (Dec.-Feb.) It is cold and dry at around -6~7C. It often snows, so visitors are advised
to bring hats or umbrellas. It is also necessary to carry gloves, scarves or masks to keep out
the cold.

Sometime in April
Yeouido Junjung-no area
each year

[How to Use] Search iTourSeoul at app stores and android markets and download
the app. Or scan the QR code on the right for immediate download.
[Smartphone Rental Service] Smartphone with the pre-installed iTourSeoul is available for rental for
international visitors. Reservation at least three days before arrival is required. Rental fee \3,000 per
day Domestic call \11 per second Unlimited Wi-Fi data \5,000 a day KT Olleh Roaming Centers at
Incheon International Airport, Gimpo Airport, Korea City Air Terminal 02-1588-0608(when calling from
Korea), +82-2-2190-0901(when calling from overseas)

Sometime in May Bongeunsa Temple,


each year
Jongno/Insa-dong area

Tourist Information Centers

Festivals in Seoul
Festival

Spring

Summer

Autumn

Winter

Time

Hangang Yeouido Spring Flower Festival A flower


festival that is held each year in Yeouido area in time for the
cherry blossoms.
Lotus Lantern Festival Dont miss this traditional cultural
festival and the lotus lantern parade that proceeds from
Dongdaemun to Jogyesa Temple.
Seoul Fringe Festival An indie art festival of music, arts,
performance, theater, graffiti and all other art genres

Sometime in
August each year
SeptemberSeoul Drum Festival A festival of percussion that brings
October each
people together through the beats
year
Hi Seoul Festival A representative festival of Seoul, this
Sometime in
event is designed to showcase different sides of Seoul, the October each
city of art and culture, through diverse content
year
Towards the end
Seoul International Fireworks Festival Fireworks
of Septemberexperts from around the world participate in this festival
October each year
that is held in the autumn
Seoul Eulalia Festival A variety culture and music festival Sometime in
that is held when the silvery eulalia is at its prime beauty at October each
World Cup Park
year
Seoul Lantern Festival Representative night scene
Sometime in
festival of Seoul that creates majestic scenes at
November each
Cheonggyecheon bridges and on the stream itself
year

Official Holidays
Classification

Venue

Hongdae area

Incheon Intl Airport


Varies each year
(Check in advance)
Throughout the city

Yeouido Hangang Park

World Cup Park


Cheonggyecheon
(Stream)

Useful Phone Numbers


2014

2015

New Years Day (Jan.1 by the solar calendar)

1.1 (Wed.)

1.1 (Thurs.)

Lunar New Years Day (Jan. 1 by the lunar calendar)*

1.31 (Fri.)

2.19 (Thurs.)

Independence Movement Day

3.1 (Sat.)

3.1 (Sun.)
Childrens Day
5.5 (Mon.)
5.5 (Tues.)
Buddhas Birthday (Apr. 8 by the lunar calendar)* 5.6 (Tues.) 5.25 (Mon.)
Memorial Day
6.6 (Fri.)
6.6 (Sat.)
National Liberation Day
8.15 (Fri.)
8.15 (Sat.)
Chuseok (Aug. 15 by the lunar calendar)*
9.8 (Mon.) 9.27 (Sun.)
National Foundation Day of Korea
10.3 (Fri.)
10.3 (Sat.)
Hangeul day
10.9 (Thurs.) 10.9 (Fri.)
Christmas
12.25 (Thurs.) 12.25 (Fri.)

mark refers to holidays based on the lunar calendar whose dates


change each year in the solar calendar.

Tourist information center

Information on Seoul
Dasan Call Center 02-120
Phone interpretation service
Interpretation service BBB
(Before Babel Brigade) 1588-5644
Emergency medical service
Emergency Medical Information Center 119
Lost articles
Lost and Found Center at Seoul
Metropolitan Police Agency
02-2299-1282
Tourist information
KTO tt Call Center 1330
Tourist complaint report
Dasan Call Center 02-120+9
Tourist Complaint Center at Korea
Tourism Organization 1330

Myeong-dong Tourist
Information Center(p.10)
Gangnam Tourist Information
Center(p.45)

Phone
Tourist information center
Phone
02-720-0872
032-743-3270, 3272 Samilgyo (Bridge)(p.18)
032-743-2600, 2602 Seoul Station(full information service) 02-3149-3333
02-778-0333

Seoul Meeting Square

02-579-0290

02-3445-0111

Citizens Hall(p.08)

02-739-7755

Korea Tourism Organization

02-729-9496~9

02-363-7833

Gyeongbokgung Palace(p.16)

02-738-9171

Gwanghwamun(p.16)

02-735-8688

Namdaemun Market(p.12)
Naminsa(p.18, 20)
Dongdaemun(p.26)
Mapo Tourist Information Center
Myeong-dong(p.10)
Myeong-dong(Seoul Global
Culture and Tourist Center)(p.10)
Bukinsa(p.20)

02-752-1913
02-737-7885
02-2236-9135
02-334-7878
02-774-3238

Sinchon Station(Gyeongui Line)(p.34)


Yeongdeungpo Station
(full information service)
Yongsan Station
(full information service)
Itaewon(p.38)
Itaewon Station(p.38)
Jamsil(p.56)
Jaedong Elementary School(p.22)
Jeongdok Public Library(p.22)

02-794-5579
02-3785-0942
02-2143-7007
02-2148-4160
02-2148-4161

02-3789-7961~3

Cheonggye Plaza(p.8, 16)

02-2290-7126

02-734-0222

Hongik Univ.(p.32)

02-323-2240

02-2639-3320
02-3780-5555

Look for the red vests in Seoul


If you need help while touring Gwanghwamun, Myeong-dong, Namdaemun Market, Sinchon, Itaewon,
Samcheong-dong, Sinsa-dong Garosu-gil, Hongdae, Dongdaemun, Insa-dong or Buchon, you should look
for red shirts with the symbol. These people are so called mobile tourist information centers. They are
fluent in foreign languages including English, Japanese and Chinese, and provide tourist information of
Seoul from introduction about Seoul, from the introduction of tourist attractions to direction guides.
GwanghwamunNamdaemun MarketSamcheong-dong 09:30-18:30, Myeong-dong 09:30-19:30, SinchonInsadongItaewonSinsa-dong Garosu-gil 10:00-19:00, DongdaemunHongdae 12:00-20:00, Bukchon 09:30-18:30
(Summer season) 09:00-18:00 (Winter season)
For more detailed information, visit the official Seoul-city tour information website, www.visitseoul.net, or check the
mobile app iTourSeoul. Information in this guide book is current as of January 2014.

64

65

Seoul City Tour Bus

Seoul City Walking Tours

With only one ticket, you can navigate through the city's hotspots on the Seoul city tour bus,
circulating famous touristic attractions by category and unlimited use for one valid day.

Seoul Metropolitan Government offers 17 walking tour courses and tour guide programs by
culture and Seoul Cultural Tourism Volunteer Guide. With prior booking, you can get a free travel
guide from Seoul Cultural Tourism Volunteer Guide while walking around various parts of the city.

[Provided Service] Audio guide system in 4 languages (Korean, English, Japanese and Chinese), Information of main
attractions on LCD monitors, Interpreters on spot and Leaflets of the routes

How to Guide

Route title

Seoul City Courses


Traditional
Markets
Seoul
City Circulation
Night-time I
Night-time II
Tour
Course
Panorama Course
(Single-decker)
(Single-decker) (Double-decker) (Double-decker)
(Double-decker)
Departure

In front of Donghwa Duty Free Shop, Gwanghwamun


(Subway : Ganghwamun Stn, Exit 6)

Ticket Booth

Ticket booth, next to Koreana Hotel, Gwanghwamun

Operation Hours 9:00-19:00


Ticket Price

Gangnam City
Tour Course

Dongdaemun
Design Plaza,
West End

Gangnam Tourist
Information Center
10:00-20:00

10:00-17:00

19:30

19:30

9:00-18:30

Adults 12,000

15,000

6,000

12,000

15,000

Minors 10,000

10,000

4,000

7,000

10,000

Changdeokgung Palace

Within Changdeokgung Palace

Changgyeonggung Palace

Within Changgyeonggung Palace


Cheonggye Plaza Gwangtonggyo (Bridge) Samilgyo (Bridge)
Supyogyo (Bridge) Saebyeokdari (Bridge) Ogansugyo (Bridge)
Dongdaemun DDP Independence Park
Cheonggyecheon Museum Shanty town Theme Zone Gosanjagyo (Bridge)
Muhakgyo (Bridge) Hwanghakgyo (Bridge) Seoul Folk Flea Market
Deoksugung Palace Seoul Museum of Art Appenzeller/Noble Memorial
Museum Chungdong First Methodist Church Jungmyeongjeon
Site of the Former Ewha Hakdang Site of the Former Russian Legation
Seoul Yangnyeongsi Herb Medicine Museum Seoul Yangnyeong Market
Gyeongdong Market (bus ride) Janghanpyeong Janganpyeong Antique Shops
Okcheongyo (Bridge) area Crown Prince Sado s locust tree in front of
Seoninmun Gate Lacebark tree at Chundangji
Locust tree at Donhwamun Gate Juniper tree at Bomgmodang
Zelkova tree at Geumcheongyo (Bridge) Evodia tree at Nakseonjae

12,000

Cheonggyecheon
Stream 2
Deoksugung Palace /
Jeong-dong

Phone Inquiries 02-777-6090

02-1544-4239

Website

http://www.
seoultrolley.co.kr

http://www.
gangnamtour.go.kr

Traditional Markets course and Gangnam City Tour course run all year round
City courses : Closed on Mondays. However, if the Monday is holiday, and during summer holiday season (4th week of July August 15th),
it runs on Monday as well
Minors : Age of 5 under 18
For further information, contact the enquiries by courses and visit the homepage: www.visitseoul.net

Main Route Information


City Circulation Course
Gwanghwamun Gate Deoksugung Palace Namdaemun Market Seoul Station USO Yongsan Station
National Museum of Korea War Memorial of Korea United States Army Garrison Yongsan Itaewon
Myeong-dong Namsangol Hanok Village National Theater of Korea N Seoul Tower Dongdaemun Market
Daehangno Changgyeonggung Palace Changdeokgung Palace Insa-dong Cheongwadae The National
Folk Museum of Korea Gyeongbokgung Palace Gwanghwamun Gate

Seoul Panorama Course


Gwanghwamun Cheonggye Plaza Myeong-dong Animation Center in Namsan (mountain) Namsan Cable
Car Millenium Hilton Hotel Namsan Library Hyatt Hotel 63 Building eouinaru Station Hongik Univ.
Airport Railway Station Shinchon Station Sejong Center for the Performing Arts Gwanghwamun Gate

Night-time Courses Non-stop running: impossible to take on or get off the bus at any stops while operation

Single-decker Gwanghwamun Gate Deoksugung Palace Mapodaegyo (Bridge) Yeouido Seogangdaegyo


(Bridge) Seongsudaegyo (Bridge) Hannamdaegyo (Bridge) National Theater of Korea N Seoul Tower
Namsan Public Library Sungnyemun Gate Cheonggye Plaza Gwanghwamun Gate
Double-decker Gwanghwamun Gate Mapodaegyo (Bridge) Seogangdaegyo (Bridge) Banpo Hangang Park
Dongjakdaegyo (Bridge) Seongsudaegyo (Bridge) Hannamdaegyo (Bridge) Namsan Public Library
Namdaemun Market Cheonggye Plaza

Traditional Markets Tour Course


Dongdaemun Design Plaza, West Bangsan, Jungbu Markets Tongin market Sejong Center for the Performing
Arts Seoul Station Namdaemun Market Myeong-dong Jonggak Insa-dong Jongmyo shrine
Gwangjang Market Pyounghwa Market Seoul Folk Flea Market Seoul Yangnyeong Market Majang-dong
Livestock Products Market Sindang-dong Jungang Market

Gangnam City Tour Course


Gangnam Tourist Information Center Apgujeong Rodeo S.M Entertainment Bongeunsa Temple COEX
Yangjaecheon The Boundaries of Prince Gwangpyeongs Tomb, Philkyungjae Seolleung LG Art Center
Kukkiwon Gangnam Station Dosan Park Garosu-gil Gangnam Tourist Information Center

Route details

Bukchon Traditional Culture Center 11 Gahoe-dong Hanok Village


Bukchon Hanok Village Han Sang Soo Embroidery Museum Gahoe Museum Hanok Village at
31 Gahoe-dong Bukchon Museum

Cheonggyecheon
Stream 1

13 to 18yrs 10,000
48mths to 12yrs 6,000
02-3448-5519

http://www.seoulcitybus.com

02-6925-0777
http://dobo.visitseoul.net
Individuals should make a reservation online at least three days in advance (for groups, at least five days in advance)
before the desired date of visit.

Dongdaemun
Traditional Market
Ecology in
Changdeokgung Palace
Ecology in
Changgyeonggung Palace
Gyeongbokgung
Palace / Hyoja-dong
Gyeonghuigung Palace
/ Seodaemun
Hangang / Jeoldusan
Catholic Martyrs
Shrine

Duration Closing days


3hour
30mins

Mondays

2hour
30mins
2hours

Mondays
Mondays

2hours

Open yearround

2hour
30mins

Mondays

2hours

Mondays

3hours
2hours
2hours

Open yearround
Weekend
Operation
Weekend
Operation

Gyeongbokgung Palace Cheongwadae Sarangchae

2hours

Tuesdays

Gyeonghuigung Palace Gyeonggyojang Seoul City Wall Hong Nanpas


House Dongnimmun (Independence Gate) Seodaemun Independence Park
Mangwonjeong Hangang Jamdubong Relic/Yanghwanaru Ferry
Jamdubong Relic Jeoldusan Catholic Martyrs Museum
Yanghwajin Foreigners Cemetery
Unhyeongung Palace Cheondogyo Central Headquarters of Cheondogyo
Insa-dong /
(Suun Hall) Mingadaheon (Mins Club) Kyung-In Museum of Fine Art
Unhyeongung Palace
Ssamzie-gil
Mongchontoseong
Pungnaptoseong Mongchon Museum of History Mongchontoseong
Fortress
Seoul Baekje Museum Mongchontoseong Station
Naksan Seonggwak
Dongdaemun DDP (Heunginjimun Gate) Seoul City Wall Biudang
(Jajudongsaem) Naksan Park (Observatory) Ehwajang (House)
Citadel
Namsan Seonggwak
Jangchungdan Park (Supyogyo) Seoul City Wall National Theater of Korea
Bongsudae (Beacon Mound) N Seoul Tower Patriot Ahn Jung-geun Memorial Hall
Citadel
Tongui-dong Hanok Village Tongin Market Okryu-dong
Seochon Hanok Village
Baehwa Girls' High School Sajik Park
Seolleung /
Seolleung Royal Tomb Jeongneung Royal Tomb (bus or on foot)
Bongeunsa Temple
Bongeunsa Temple
Choi Sunu House Seonjamdanji Gilsangsa Temple Simujang
Seongbuk-dong
House of Yi Taejun (Suyeonsanbang, a traditional tea house)
Tangpyeongbi (Impartiality Stele) Hamabi Bansu Sammun
Daeseongjeon Shrine Bicheondang (house) Ginkgo tree
Seonggyungwan
Myeongnyundang (Lecture Hall)

2hour
30mins

Mondays

2hour
30mins

Mondays

3hours

Mondays

Seoul Cultural Tourism Volunteer Guide Program

2hour
30mins

Mondays

3hours

Open yearround

3hour
30mins
2hour
30mins
2hour
30mins

Mondays

3hours

Sundays &
Mondays

2hr

Weekend
Operation

Mondays

Mondays

Prior reservation required for groups and guided tour in foreign languages
10:30, 12:00, 14:00, 15:30 (Closed on Tuesdays)
02-2264-4412
Namsangol Hanok Village
10:30, 12:00, 14:00, 15:30 (Closed on Mondays)
02-723-0300
Cheongwadae Sarangchae
10:00, 14:00 (Closed on Mondays)
02-120
Seoul City Hall Building
10:00, 14:00 (Closed on Mondays)
02-709-3139
The War Memorial of Korea

The War Memorial of Korea [B2]......................39

Garden5 [C3]................................................................61

86

Trick Eye Museum [A2].......................................33

43

44 Gwangjang Market [B2]............................................27


45 IPARK Mall [B2].........................................................61
46

Itaewon Antique Street [B2]....................................39

87

Seoul City Wall [B1]....................................................29


10 Unhyeongung Palace [B2]........................................21

49

Lotte Duty Free Shop [B2]........................................11


50 Myeong-dong Street [B2].........................................11
51 Namdaemun Market [B2].........................................13

90

Pyounghwa Market [B2]............................................27

93

Landmarks

52

Clubs around Gangnam Station [B3]...............49


91 COEX Aquarium [C3]..........................................51
92 Daehangno Street [B2].......................................29

Banpo Moonlight Rainbow Fountain [B3].............53

53

Seoul Folk Flea Market [B2].....................................61

94

Hongdae Clubs [A2]...........................................33

12

Bosingak Belfry [B2]...................................................21

54

Seoul Yangnyeong Market [B2]..............................61

95

LG Art Center [B3]...............................................49

Dongdaemun Design Plaza [B2].............................27


16 Gwanghwamun Square [B2]...................................17
17 Heunginjimun Gate [B2]...........................................27

57

Sinsa-dong Garosu-gil [B3].....................................47


58 Ssamzie-gil [B2].........................................................21
59 Times Square [A3].....................................................61

98

Sachoom Theater [B2]........................................19

99

Samsung dlight [B3]..........................................49

18 Lotte World [C3]..........................................................57


19 N Seoul Tower [B2]....................................................13

60 Walkerhill Duty Free Shop [C2]...............................61


61 Yongsan Electronics Shopping Mall [B2]..............61

100 Sejong Center for the Performing Arts [B2]..17


101 Seoul Arts Center [B3].......................................53

15

Seoul City Hall [B2]....................................................09

21

Seoul Plaza [B2]..........................................................09

104 Yeouido Hangang Swimming Pool [A2]..........41

64

Culture Station Seoul 284 [B2]..............................13

Parks

25

Bukchon Hanok Village [B2]....................................23

67

Horim Art Center [B3]...............................................45

107

Jamwon Hangang Park [B3].............................47

26

Jogyesa Temple [B2]................................................21

68

K-Pop Music Exhibition Hall [C3]............................59

108

Marronnier Park [B2]..........................................29

27 Korea Cultural House [C3]........................................51


28 Korea House [B2].......................................................11

69 Leeum Samsung Museum of Art [B2]..................38


70 Lock Museum [B2]....................................................29

109 Naksan Park [B2].................................................29


110 Namsan Park [B2]...............................................13

Kukkiwon [B3]............................................................49
30 Namsangol Hanok Village [B2]..............................11
31 Samcheonggak [B1]..................................................23

71

Lotte World Folk Museum [C3]...............................56


72 Mongchon Museum of History [C3]......................58

111

29

Apgujeong Rodeo Street [B2]..................................44

National Museum of Contemporary Art


Seoul Hall [B2].............................................................23

74

National Museum of Korea [B3].............................39

114 Seoul Forest [B2]..................................................42


115 Tapgol Park [B2]...................................................19

75

National Palace Museum of Korea [B2]................17

116

Cheongdam-dong Fashion Street [C2].................44


36 COEX Mall [C3]...........................................................51

78

Seoul Museum of Art [B2].......................................09


79 Seoul Museum of History [B2]................................09

Yeoksam Park [B3]..............................................49

117 Yeouido Hangang Park [A2]...............................41


118 Yeouido Park [A2].................................................41

National
104
Assembly
The Lexington
Yeouido Park

Dangsan

Mok-dong
Rodeo Street

Yangcheon-gu

Incheon
International
Airport

Yeongdeungpo-gu Office

Line 1

Marriott Executive
Apartments Yeouido
Park Centre - Seoul
59

Courtyard Marriott
Seoul Times Square

Singil

37

Sindorim

Dongjak-gu
Daerim
(Guro-gu Office)

Geumcheon
Fashion Town

Geumcheon-gu
Novotel Ambassador Doksan

Wangsimni

IP Boutique

46

45

Capital
40

41

74 Yongsan Park

Ichon (National
Museum of Korea)

107

80
11

Hangang (River)

34

JW Marriot

Seocho-gu

Chongshin
Univ.(Isu)

Sillim

Gwanak-gu
Line 2

46

Best Western Premier


Gangnam
The Ritz-Carlton
Express Bus
Seoul 116
29
Terminal

Seoul Palace

52

Sadang

Provista 90

99 42

49

Seoul Nat'l Univ. of


Education

Seoripul Park

101 97

36
47

Samseong

Renaissance
Seoul

Gangnam-gu

Gangdong-gu

111

Olympic Park
81

Jamsil

72

77
68

Lotte
112

103 18
Seokchon Lake
71 47

Sports Complex

Songpa-gu

Tanc
heon
(Stre
am)

Garak Market

51

3
Line

m)
Yangjae
ea
(Seocho-gu Office) (Str
on
he
ec
gja
n
Ya

Suseo

55

The-k Seoul

Lin

Seokchon-dong
Ancient Baekje-era
Stone Mound Tombs

Dogok

54

Cheonho
(Pungnaptoseong)

106

Jamsil Sports
Complex

91

27

Yangjae
Citizens'
Forest
Seoul Grand
Park

24

102

Seolleung

95

50

Nambu Bus
Terminal

Umyeonsan (Mt.)

43

Gangnam-gu
Office
Cheongdam

Ramada
Seoul

Gangnam

76

53

60

Gwan
gjin
Gwangnaru Cheon(Bridge)gyo
h
(Presbyterian College &
(Bridogdaegyo
e)
Theological Seminary)

Dongseoul Bus
Terminal

Ellui

Imperial
Palace

Express Bus
Terminal

Dongjak (Seoul
National Cemetery)

67

57

45

Konkuk Univ.

Konkuk Univ.

Dosan Park

65

Amsa-dong
Prehistoric
Settlement Site

Children's
Grand Park

Apgujeong 32 41
42
41
Sinsa-dong
35
105
Garosu-gil

Sheraton
Grande Walkerhill
W SeoulWalkerhill

Gunja
(Neungdong)

Geondae Rodeo
Street
Seongsu39

114
38 Seoul Forest

Oksu

69

Seoul National
Cemetery

Gwangjin-gu
35

110

Itaewon

48

Nakseongdae Park

33
34

Hanyang
Univ.

Namsan Park
37 Seoul
Grand Hyatt

85

Boramae Park

Best Western Premier Guro

Cheonggu

33

Seongdong-gu

44

Chungang Univ.

Guro-gu

Achasan (Mt.)

15

Yaksu

Samgakji

61

Yeongdeungpo-gu

Guro

Gasan Digital
Complex

Best Western Premier


Seoul Garden

Dongdaemun-gu

62

55

36

Noryangjin
Noryangjin
Fisheries
Wholesale Market

28

30

19

o
egy Yongsan
93
oda )
117
nhy ge Station
118
Wo (Brid
gyo
eol e)
Yeouido
gch Bridg
22
n
a
ng ad
Yeouido Saetgang
Ha Railro
(
Ecological Park

Yeongdeungpo Station

Dongmyo

17

53

Sindang

Gongdeok

yo
aeg
pod )
Ma ridge
(B

30

Seoul Station

Lotte City

Bamseom
(Islet)

Cheongnyangni
(University of Seoul)
31

Sinseoldong

52

Myeongdong

64

54

38

44

76 Seoul Arts Center Hangaram Art Museum [B3].53


77 Seoul Baekje Museum [C3]......................................59

Kkachisan

Mok-dong
Stadium

(Kyonggi Univ.)

109

29

e
Lin

33 BITPLEX [B2]...............................................................61
34 Central City [B3].........................................................53
35

Seonyudo

Ewha
Womans
Univ. Chungjeongno

87
92 70
108

Gyeonggi-do

Bu
nd
an
gL
ine

e5

Garak Market
Munjeong-dong
Rodeo Street

8
Line

32

113

25

28

26 10
115
16 83 66
79 100 88 58
98
5
39 14 12
13
89 20
49
3 21 48
96
78
50
23 51 3256

Mapo-gu

Hongik Univ.

Seonyudo
Park

40

Jungnang-gu

Hoegi

Sinbundang Line

Shopping

73

Olympic Park [C3]................................................59


112 Seokchon Lake Park [C3]...................................56
113 Seonyudo Park [A2].............................................33

86

73

Sanbong Bus Terminal

Sangbong
(Intercity Bus Terminal)

Kyung Hee Univ.

gyo
odae
Banp(Bridge)

Bongeunsa Temple [C3]...........................................51

Experience Traditional Culture

105 Dosan Park [B3]...................................................44


106 Jamsil Hangang Park [C3].................................56

Yonsei Univ.

Ewha Womans
Sinchon Univ.

Hapjeong 94

Gangseo-gu

2
Line

24

65 Gallery Street [B3]......................................................47


66 Gana Insa Art Center [B2]........................................21

Gye
ong
ui L
ine

Hongik Univ.

Gimpo
International
Lin
Airport
e9

75

82
4

84

Seodaemun-gu

Pyeonghwa Park

eo
ort ul City W
all
ress
wal l)

Korea Univ.

Ansan (Mt.)

Digital Media City

Holiday Inn
Seoul Seongbuk

o
egy
silda e)
Jam(Bridg

103 Seoul Norimadang [C3].....................................56

63

Seoul World Cup


Stadium
Haneul Park

102 Seoul Helicopter Tour [C3].................................57


62 Cheonggyecheon Museum [B2].............................19
63 Cheongwadae Sarangchae [B2].............................17

ul C

a
ty W

DMC Gallery
Noeul Park

National Center for Korean


Traditional Performing Arts [B3]........................53

Museums and Galleries

Baengnyeonsan (Mt.)

31

l)
wal
ess
ortr
9
ll (F

e
g Lin
gan
Jun

Gireum

gyo
dae )
nam idge
Han (Br

22 63Building [A3]...........................................................40
23 Sungnyemun Gate [B2].............................................13

Jongno-gu

yo
aeg
ic-d e)
mp ridg
yo
Oly (B
eolg ge)
silch Brid
Jamailroad
(R

20

96 Myeongdong Theater [B2].................................11


97

Palgakjeong Park

Sinbundang Line
Jungang Line
Gyeongui Line
Gyeongchun Line
Railway
Not Open

Seongsudaegy
(Bridge) o

55 Shilla Duty Free Shop [B2].......................................61


56 Shinsegae Department Store [B2].........................11

Bonghwasan (Mt.)

yo
daeg
gho e)
Don (Bridg

13 Cheonggyecheon (Stream) [B2]..............................19


14 Cheonggye Plaza [B2]..............................................17

Line 7
Line 8
Line 9
AREX
(Airport Railroad)
Bundang Line

Grand Hilton Seoul

Hangang Cruise [B3]...........................................41

11

e6

)
dge
(Bri
yo
aeg
sad
i-Am
Gur

88 Bibap Theater [B2]...............................................19


89 Chongdong Theater [B2]...................................09

Line 1
Line 2
Line 3
Line 4
Line 5
Line 6

Arko Arts Theater [B2].......................................29

47 Jamsil Shopping Town [C3].....................................57


48 Lotte Dept. Store [B2]...............................................11

Seongbuk-gu

Bulgwang

Lin

[ Subway Railroad ]

Entertainment

7 Mongchontoseong Fortress [C3]............................58


8 Seonjeongneung Royal Tombs [C3].......................51

Taereung

Seokgye

Line 8

85

Yeon
gdo
(Bridngdaegy
ge) o
Cheo
ngd
(Bridagmdaegy
o
e)

Jongmyo Shrine [B2]..................................................19

Gangnam Station Underground


Shopping Center [B3]................................................49

Royal Tomb Museum of


the Joseon Dynasty

Dream Forest

Yeonsinnae

S (F

42

The Story of King SejongThe Story of


Admiral Yi Sun-shin [B2]....................................17

Bukhansan National Park

Dongjakda
(Bridge)egyo

4 Gyeongbokgung Palace [B2]...................................17


5 Gyeonghuigung Palace [B2]....................................07

84

Eunpyeong-gu

Seo

Deoksugung Palace [B2]...........................................09

Galleria Dept. Store [B2, C2]..................................44

The National Museum of Korean


Contemporary History [B2]................................17

Mia
(Seoul Cyber Univ)

H
(Bridangang
ge) dae
gyo

41

no. Landmarks

Seo
ga
(Bridngdaeg
ge) yo

Changgyeonggung Palace [B2]..............................23

83

no. Cultural Heritage

dae Yang
g h
Dan yo(Br wa
(Ra gsa idge
ilroa nch )
d B ealg
ridg yo
e)

Changdeokgung Palace [B2]...................................23

Ewha Univ.s
Street You Want to Visit [B2]..................................35

40

Nowon-gu

Train Station
Tunnel
Ferry Boat Quay
no. Experience Traditional Culture
Swimming Pools
no. Shopping
Water Taxi Stop
no. Museums and Galleries
Univ.
no. Entertainment
Hotel
no. Hangang Tour
Others
Bus Terminal

The National Folk Museum of Korea [B2]......17

Seo
ngs
(Bridandaeg
ge) yo

82

Any
ang
che
on (
Stre
am
)

Cultural Heritages

Dongwha Duty Free Shop [B2]...............................61

39

Choansan (Mt.)

Gay
a
(Brindgdaeg
ge) yo

Map no. Tourist attractions Coordinates Page no.

80 Simone Handbag Museum Bagstage[B3]....47


81 Soma Museum [C3]............................................59

e7

1 Gyeongbokgung Palace [B2]........... 23

37 D-Cube City [A3]........................................................61


38 Dongdaemun Market [B2]........................................27

Lin

Gangbuk-gu
How to read the index

Gye
ong
chu
nL
ine

Seoul Tourist Map

43

In

on

Incheon1

I138
I137
161

Ju

I136

AREX
(Airport
Railroad)

154

155

ae
ans
on
eo gam gun

I114

160

I135
uch
eo
n
Ci

In Gim
t'l A po
i
So rport
ng
jeo
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I111

Ju
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M
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I116

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Ge
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Ge

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( on)

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311

K259
757

I115

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akch
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Da
eh
wa

K334

K331

K324

115

K323

312

615

K321

9
5

510

Hangang (River)

901

511

241

AI

59A

515

755

756
754

758

I117
149

7I
150

151

I119

1I

153

156

159

Suin

I134

I133

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Je

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K330

K329

K327

313

903

148

I121

147

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I132

K326

314

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513

514

146

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316

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K254

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747

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Subway Line 1

Subway Line 6

AREX (Airport Railroad)

Gyeongchun Line

Subway Line 2

Subway Line 7

Bundang Line, Suin Line

Uijeongbu Line

Subway Line 3

Subway Line 8

Sinbundang Line

Ever Line

Subway Line 4

Subway Line 9

Jungang Line

Transfer Station

Subway Line 5

Incheon Line 1

Gyeongui Line

318

319

909

910

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D09

K235

P166

413

613

419

326

642

125

336

P147

K234

Y114

P167

643

420

637

1J

541

209

K211

K212

2B

3B

D10

K233

Y115

Y116

P168

P169

1U

U112

114

K325

1J

542

334

219

345

K232

Y117

P170

110

122

K119

211-3

211-2

K315

207

543

K231

Y111

Y118

P171

109

711

14

47

117

714

118

715

119

16

716

67

121

718

7JG

36

210

552

211-1

726

211

27

218

K219

DB

Y119

P172

108

712

U114

719

K122

26

723

346

K229

Y120

P173

107

U115

K123

916

337

731

217

434

K228

Y121

P174

106

U117

K124

Jungang

213

232

K216

K220

K227

Y123

P175

105

17

U118

K125

K137

K214

347

K226

Y125

104

U119

U120

K126

K136

K135

215

348

436

8B

Y126

103

410

U121

646

K127

K134

546

7B

K218

D11

825

102

U122

57

815

3B

U123

647

K128

721

722

K133

K223

824

Y112

Sinbundang

Y113

Ever Line

101

810

214

729

58

338

812

813

351

816

38

100

709

409

U124

728

2B

818

819

K224

823

U125

648

JG

K129

K130

K131

K132

724

545

553

551

549

550

Hangang (River)

548

P550

P549

P551

P553

35

P554

P555

8B

821

822

U113

Uijeongbu

P122 P123 P124 P125 P126 P127 P128 P129 P130 P131 P132 P133 P134 P135

P136

P137

P138

P139

Gyeongchun

P140