CHAPTER I

Social Networking: Academic Impact among College Students

Introduction
The definition of social media is the relationship that
exist between network of people(Walter & Rivera, 2004). In the
last ten years, the online world has changed dramatically. Thanks
to

the

invention

exchange
videos

ideas,

at

students

a
form

of

feelings,

truly
a

social

media,

personal

astonishing

large

young

and

information,

rate.

proportion

men

of

In

women

now

pictures

and

particular,

users

on

college

social

media

networks. Lenhart, Purcell, Smith, and Zickuhr (2010) found that

72% of all college students have a social media profile with 45%
of college students using a social media site at least once a
day.
The internet has given us the ability to connect with
people from around the globe with a few clicks of a button.

And

you

get

can

easily

information. Social

send

information

network

sites

to

(SNSs)

friend
such

as

or

MySpace,

Facebook, Youtube, Skype etc, have attracted millions of users,

many

of

whom

have

integrated

these

sites

into

their

daily

practices. People consume a lot of time on this sites uploading

or downloading, getting information concerning their career or

academic work. People are always online every second, chatting
with friends, watching online movies, doing research. Social site
has become a habit for some people, they find it difficult to
study for one hour without login to one network site. Some people
have become very smart because of the information they get from
this sites, why some have become very poor academically, because
it easy to get almost any materials for school assignment.

The driving factors for adoption of social media are the

progressively ubiquitous access, convenience, functionality, and
flexibility of social technologies. It has been contended that
poor

greater

education,

social

technologies,

supports

social

constructivist techniques to learning they potentially have to

improve

students

construction

of

understanding

and

promote

student interaction. An additional benefit of social technologies

provided on the internet is that they are frequently free or
require marginal investment, eliminating a potential barrier to
adoption.
At
unfavorable,

present,
many

whether

students

social

utilize

media

sites

on

is

favorable

daily

basis.

or
As

social media sites continuously grow in popularity it is our

belief that technology is a vital part of todays student success

equation. Many parents are worried that their college students

are spending more time on Facebook and other social media sites
and not enough time studying. Therefore, this study research
ascertains the relationship between the social media and students
study efficiency despite of these social networks that would have
or dont have effect on college students.

STATEMENT OF THE PROBLEM

To

address

the

issue

of

the

effectiveness

of

using

social

network the first question raised in this study is 1. For what

purpose is the student utilizing social network? 2. Does social
networking have negative effects on the school performance of college
students?

3.

How

can

college

students

help

themselves

to

have

balance in terms of time management between academic and spending time

with social networking?

SIGNIFICANCE OF THE STUDY

The objective of this research is to explore the advantages and
disadvantages of students use of social networking for study. The
main

purpose

of

this

research

is

to

expand

on

previous

research,

explore the relationship between the effects of social networking and

students

study

efficiency,

and

to

determine

if

social

media

interfering with students academic lives.

SCOPE AND LIMITATIONS
This paper focused on the increasing issues of advantage and
disadvantage of using social networking among college students. Thus,
this paper is engrossed on college students the, age, gender or school
and courses they enrolled in. It also aims to identify the effects of
social networking on their performance on the academic which it is
limited only to college students, how they spend their time with those
sites and merely the dependent users of social networking as means of
their daily needs in their daily activities.