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Keywords:
Verbal persuasion
Physical intimacy
ABSTRACT
In society we communicate with every
individual in terms of verbal persuasion and
physical intimacy to show the will of
communicating to a certain individual that these
tools of communicating may influence social
impression whether in positive or negative
outcome of the situation. In this experiment the
experimenters tested the effectiveness of social
interaction thru the use of verbal and non-verbal
expression by selling a product to random
individuals as they will interact to each other.
The results show that verbal persuasion is more
effective than physical intimacy (gesture) on
interacting to different individuals by selling a
product to them.
Introduction
Social ambiguity in
communication
may
be
reduced by delivering our
ideas clear and without
interference. Communication
is not only limited by words,
both body language and
verbal
appeal
can
be
identified as an essential and
basic
feature
in
communicating
in
our
everyday
lives.
Body
language is defined as the
process of communicating
nonverbally
through
conscious and unconscious
gestures.
For
example,
Speakers used a broad
pattern of nonverbal language
and it is obviously noticeable
separate
from
actual
language.
This
includes
factors such as tone of voice,
loudness, inflection and pitch.
Consider the powerful effect
that tone of voice can have on
the meaning of a sentence.
When said in a strong tone of
voice, listeners might interpret
approval and enthusiasm. The
same words said in a hesitant
tone of voice might convey
disapproval and a lack of
interest. (D. Body language
and posture) Posture and
movement can also convey a
great deal on information.
Research on body language
has grown significantly since
the 1970's, but popular media
have focused on the overinterpretation of defensive
postures, arm-crossing, and
leg-crossing, especially after
the publication of Julius Fast's
book ( Body Language). While
these nonverbal behaviors
can indicate feelings and
attitudes, research suggests
that body language is far
more subtle and less definitive
that previously believed. (E.
Proxemics) People often
refer to their need for
"personal space," which is
also an important type of
nonverbal
communication.
The amount of distance we
need and the amount of
space
we
perceive
as
belonging to us is influenced
by a number of factors
including
social
norms,
situational factors, personality
characteristics and level of
familiarity. For example, the
physiological
reactions,
judgments and interpretations.
Just think of all the subtle
judgments you quickly make
about someone based on his
or her appearance. These first
impressions are important,
which is why experts suggest
that
job
seekers
dress
appropriately for interviews
with
potential
employers.
Humans primary difference to
other species is their use of
verbal appeal and body
language in communication.
The
use
of
this
is
indispensable to us humans.
The experiment shows and prove
how verbal and physical
intimacy
influence
social
impression. Evidences will
also provide to answer the
existing question on how does
physical intimacy and verbal
persuasion affects peoples
reaction and perception.
Participants
Fifty eight participants took part of
the experiment and 1 of them was
taken to be part of the experimenters
(Alexzander Galang) to help them
facilitate the groups. Twelve were
males and Forty five of them were
females. Ages ranged from 17 to 25
years old BS Psychology majors.
The experiment was conducted
inside the RTU campus namely in
the CEIT bldg, promenade canteen
area, quadrangle field and Old
academic bldg area.
Materials
The
group1
consists
of
19
participants. All of them were
participated well in the experiment.
They divided themselves into 4
groups to minimize the crowd. They
made it as their marketing strategy.
In the first trial the group1 got 13
customers where 9 (see table 1) of
them rejected the offer even if they
employed visual gaze and a mild
physical contact. They rejected the
offer because some of them were too
busy that they could not manage to
entertain the offer, and some were
not interested on the product that the
group was selling because it is nonfood. Therefore many customers
were refused than the customers
who took and bought the product.
Conclusion
Types of nonverbal
communicationhttp://psychology.about.com/od/n
onverbalcommunication/a/nonver
baltypes.htm
Color psychology
-http://communicationtheory.org/b
ody-language/
Psychology of linguistic and body
languagehttp://www.psychologydegreeonli
ne.net/resources/the-psychologyof-linguistics-and-body-language/
Expression of emotions in man
and animalshttps://archive.org/stream/expres
sionofemot1872darw#page/28/m
ode/2up