PROJECT REPORT

ON

A STUDY ON DIFFERENT COLDDRINKS CONSUMED

BY CUSTOMERS

SUBMITTED IN WINTER PRPJECT OF BACHELOR IN BUSSINESS

ADMINISTRATION

UNDER GUIDANCE OF:

SUBMITTED BY:

INDEX
TITLE PAGE
PAGES NO.
AKNOWLEDGEMENT
MEANING OF PROJECT
INTRODUCTION
CHAPTER
INTRODUCTION1-8

1:

OBJECTIVE OF THE STUDY

SCOPE OF THE STUDY

CHAPTER 2: PROFILES..912
HISTORY OF THE COMPANY

RECENT DEVELOPMENTS

CHAPTER
3:
PROFILE.13-20

INDUSTRIAL

SOFT DRINK INDUSTRY IN INDIA

COLA IN INDIA
VISION OF COLA IN INDIA
MISSION OF THE COLA IN INDIA

CHAPTER 4: PRODUCT PROFILE

21-32
SOFT DRINK INDUSTRY IN INDIA
COCA-COLA IN INDIA
VISION OF COCA-COLA IN INDIA
MISSION OF THE COCA-COLA IN INDIA

CHAPTER5: THE COMPETITIVEAREA

33-46
THE COMPETITIVE AREA AMONG COKE AND PEPSI
ADVERTISING
ADVERTISEMENTS TARGETED BY COKE
PROMOTION BY THE COMPANY

CHAPTER 6: MARKETING DEPATMENT47-50

MARKETING DEPARTMENT

 SALES PROMOTION TECHNIQUES OF COMPANY

CRITERIA FOR PROVIDING FREE CHILLING EQUIPMENTS
S.G.A PROVIDING COMPANIES

CHAPTER

7:

METHODOLOGY.51-59
CHAPTER 8- ANALYSIS OF DATA
CHAPTER 9- SUMMARY AND CONCLUSIONS
CHAPTER 10-ANNEXURES

PREFACE
The academic knowledge that we management student gather until
and unless is applied practically is to come useful aspects is of no use. It
has been the general phenomena of present business management world.
It lays down the stress on the proper implementation of the theoretical
knowledge into the real life practical aspects.
I found the project very interesting. By working on such a versatile
project, I was able to find out the various comparisons during the research
of the project THE COMPARATIVE STUDY OF VARIOUS COLD DRINKS
CONSUMED BY CONSUMERS

DECLARATION

I, SONALI VINAYAK , hereby declare that the Project

Report entitled THE COMPARATIVE STUDY OF VARIOUS COLD DRINKS
CONSUMED BY CONSUMERS under the guidance of MRS.
NEELIMA mam submitted in partial fulfillment of the
requirement for the award degree of Business
Administration to PANJAB UNIVERSITY, CHD is
my original work, research and study.

Place:

Date

ACKNOWLEDGEMENT

I have great pleasure in presenting this Project Report

on the data collected by me THE COMPARATIVE STUDY
OF VARIOUS COLD DRINKS CONSUMED BY CONSUMERS

I am very grateful to our H.O.D. MR for giving timely

advice and valuable suggestion.
I take this opportunity to express my heartful gratitude
to our mam ,MRS NEELIMA who inspire beside of
her busy schedule and was always ready to share with
me pearls of wisdom from her vast experience.

Finally, my special thanks to all those who

have helped me to complete this project work.
SONALI VINAYAK
B.B.A. 3RD YEAR
PUPIN NO.
POST GRADUATE GOVT. COLLEGE,SEC.11,CHD

MEANING OF PROJECT
The word Project has great specification in the field of management before
starting any work we must have an idea about its basic. The meaning of the
PROJECT is as follows: -

P The word p signify the phenomenon of planning, which deals

symbolization and proper arrangement of sensex and suggestion on respectively
in accordance with need.

R It stand for associated with word resource with which guides to promote
planning.

O This letter stands overhead expenses on unestimated expenses, which

occur in manufactures designed or layout of project.

J This letter stands for joint efforts i.e. Project work which is undertaking
should be completed with a combined effort.

E This stands for engineering i.e. worker undertaken is to be employing

technical process.

C This stands for the phenomenon of constriction on which is more

essentially and basic form of work.

T This stands for the techniques unless techniques to work is not Known.

CHAPTER - 1

INTRODUCTION

OBJECTIVE OF THE STUDY

SCOPE OF THE STUDY

OBJECTIVES OF THE STUDY

The survey was conducted in Chandigarh and Mohali cities in
keeping following objectives in view:

 The survey was done to find out the present status of Thums
Up, Coca-Cola, Fanta, Limca & Maaza in the retail outlets.
To find the receptivity of the brand among the retailers and
consumers particularly of eating & drinking, grocery store,
and convenience shops.
To study the distribution and marketing strategy of thums up,
coca-cola, fanta, limca, and maaza- the major competitor in
this category.
To find out available opportunities in the market by finding
gaps in competitors penetration.
To collect data about the retailers that can be used for
activating new channels and merchandising opportunities.
To find out ways to increase the sales of the new launches in

different channels.
To determine the market share of different Cold Drinks
Company.

SCOPE OF THE STUDY

Scope of the study for COLA companies, by this study, the company
will come to know: -

Through this study we can know about the growth of cold

drinks.
This study will also help to us to know about the promotional
activities of cold drinks.
Through this study we will know about the availability of
different cold dinks in the market.
This study will also help us to know about the percentage of
cold drinks which are preferred by customer .