Sikkim Manipal University DDE

Master in Business Administration (MBA) Semester III

MI0036-Business Intelligence Tools- 4 Credits
Book ID: B1219
Model Question Paper Answers Keys
Time: 2 hours

Total Marks: 140

Section A 1 Mark Questions

Answer all questions. Each question carries 1 mark

50 * 1= 50 Marks

1. _____________________ is a term used to refer a number of activities a company may

undertake to gather information about their market or their competitors.
a. Business intelligence
b. Business development
c. Market analysis
d. Data mining
2. _______________ is the initial stage in BI value chain where data is developed.
a. Data resource
b. Data Management
c. Knowledge Management
d. Data base
3. __________________ is a combination of experience and understanding.
a. Tactic knowledge
b. Organisation knowledge
c. Explicit knowledge
d. Core knowledge
4. __________________ is both the quality of the location for sharing information and the
quality of the human resources.
a. Resource quality
b. Knowledge quality
c. Data quality
d. Market quality
5. ETL stands for :
a. Extract, Transform, Load
b. Extract, Transfer, Load

c. Extract, Transfer, Leave

d. Expel, Transfer, Load

6. Data warehouse is a database that stores:

a. Business related information
b. Operating System
c. Money
d. Location information
7. _______________ is the visualization component of BI.
a. Data Integration
b. Analytic Layer
c. Presentation Layer
d. Data Warehousing
8. KPI stands for:
a. Key Presentation Indicator
b. Key Performance Indicator
c. Key Pressure Indicator
d. Key Pulse Indicator
9. BICOE stands for:
a. Business Intelligence Centre of Experience
b. Business Intelligence Club of Excellence
c. Business Input Centre of Excellence
d. Business Intelligence Centre of Excellence
10. _______ of Business Intelligence offers past, existing, and observations which can be
expected in future which are of business operations.
a. Multiplicity
b. Methodologies
c. Analytics
d. Systematic processing
11. BI uses technologies, processes, and functions to examine mainly internal, planed data
and_________
a. Business specification
b. Business methods
c. Business technology
d. Business aspiration
12. Multiplicity always encourages enhanced business _____________ processes.

a.
b.
c.
d.

Applications
Internal
Decision-making
Assembling

13. _____________ Business Intelligence uses graphs and other illustrations to keep track of
an organisations performance of the earlier period as well as future terms.
a. General
b. Operational
c. Organisational
d. Traditional
14. One of the vital characters of a _______ , is the capacity to re-calculate the complete
sheet after an alteration to a single cell
a. Spread sheet
b. Querying Software Tool
c. Data sheet
d. Enterprise BI
15. A ___________ brings in the relationships between the subject areas.
a. Support
b. Informational data
c. Concept
d. Operation
16. Data requirement and source of business supply finish material for data ___________ .
a. Design
b. Concept
c. Revenue
d. Relationships
17. Granularity of data is an important factor to be considered in the business which involves
data _________________ .
a. Application
b. Warehousing
c. Relationships
d. Enterprise
18. _______________ enable the user to explore the data through user friendly exploration
interface.
a. Microsoft Access
b. Data Reporting
c. Query tools
d. Crystal Reports

19. The second tier in Data Mining Architecture is:

a. Front-end
b. Database
c. Application
d. Back-end
20. The database which stores ecological data is called:
a. Spatial Database
b. Time-series Database
c. Multimedia Database
d. Transaction Database
21. Time related data is stored in:
a. Multimedia Database
b. Time-series Database
c. Spatial Database
d. Data Warehouse
22. _________ revises the occurrence of items occurring together in transactional databases.
a. Characterisation
b. Discrimination
c. Prediction
d. Association rules
23. ________________ uses an algorithmic approach, where in a computer is given the steps
to solve the problem.
a. Conventional computers
b. Neural Network
c. Back propagation
d. Kohonens Self-Organising Maps
24. Data mining is __________ centred.
a. Data
b. Statistic
c. Human
d. Self-Organising Maps
25. Genetic algorithm is a ______________ tool of business intelligence.
a. Descriptive
b. Statistical
c. Predictive
d. Calculative

26. Data mining __________ can be categorised based on the tasks they perform.
a. Tools
b. Techniques
c. Models
d. Algorithms
27. __________ model does not require an individual customer in business transactions.
a. C2C
b. B2C
c. B2B
d. C2B
28. ________ is an example of the first B2B online catalogues.
a. Dell
b. Cisco
c. Amazon.com
d. Elance
29. ________ is the standard format used to interchange business data.
a. API
b. ESI
c. EDI
d. EPI
30. _______ delivers the project planning and implementation services to consumers in a
B2C business model.
a. Servicing team
b. In house technical team
c. Delivery team
d. Manufacturing team
31. Consumers putting classified ads on a website is an example of ________ model.
a. B2B
b. B2C
c. C2B
d. C2C
32. "The act or the process of extracting data out of, which is usually unstructured or badly
structured is called:"
a. Dairy Extraction
b. Data Extraction
c. Data Input
d. Data Segregation

33. "_________ is used to recognise small or large scale structure."

a. Regular Expression
b. Irregular Expression
c. Similar Expression
d. Dissimilar Expression
34. "The __________ approach to recognise the common sections within a limited domain."
a. Service-based
b. Cloth-based
c. Table -based
d. Time-based
35. ETL omits the ____________ phase.
a. Travelling
b. Transformation
c. Transferable
d. Transportation
36. The whole process along with data loading is referred to as ______________
a. LTE
b. ETL
c. TEL
d. LET
37. The _________________ frequently aims to enhance superior business decision-making
techniques.
a. Business Intelligence
b. Enterprise Performance Life Cycle
c. Life Cycle Phases
d. Parallel Development Tracks
38. The _____________ framework is developed to offer the flexibility which is required to
effectively handle risk.
a. Business Intelligence
b. Key performance indicators
c. Enterprise Performance Life Cycle
d. Requirements Analysis
39. ________________ phase recognises the superior level industry and functional needs.
a. Initiation
b. Planning
c. Design
d. Concept

40. Business intelligence will always get synchronised with business _________ to take
resolutions rationally.
a. Design
b. Data
c. Disposition
d. Development
41. __________________ is a method which can define and analyse data requirements to
support the business processes of an organisation.
a.
b.
c.
d.

Data modelling
Data quality
Data reporting
Data querying

42. Which of the following does the Business Intelligence value chain have?
a.
b.
c.
d.

Accuracy
Information
Efficiency
Relevant

43. _________________ is a term used to refer a number of activities which is done out of
the organisation.
a.
b.
c.
d.

Total data quality management

Data partitioning
Enterprise data
Business Intelligence

44. BI platform allows the user to:

a. Visualise
b. Calculate
c. Report
d. Materialize

45. _______________defines the quality as the difference in quantity of some desired

ingredient material in a product and reality.
a. Product based view
b. Product oriented view

c. Product structured view

d. Product requirements view

46. Which of the following is correct with respect to operational Business Intelligence?
a.
b.
c.
d.

It is possible to examine the real time data in an organisation

It does not provide immediate results by giving the required information to its users
It mainly deals with functioning data, such as the data used by end users
It allows these managers to have quick information take immediate resolutions

47. Business intelligence methods significantly lessen the _____________spent on the

information as well as the handling time.
a.
b.
c.
d.

Delivery expenditures
Delivery time
Project timeline
Handling expenditure

48. Data partition helps in ___________ and utility processing.

a.
b.
c.
d.

Enterprising
Organising
Relational
Performance

49. Descriptive metadata describes the resources that serve the purpose of application like
___________ and identification.
a.
b.
c.
d.

Information
Discovery
Concept
Elements

50. __________________ layer handles the data in the Database Tier and controls the data
flow for data mining.
a.
b.
c.
d.

Data manager
Data mining application
Input data flow
Output data flow

Section-B
Answer all questions. Each question carries 2 marks

25 * 2 = 50 Marks

51. Database layer has _______ and _______ as sub layers.

a. ETL and CRM
b. Input structure and Visualisation
c. Data management and Algorithms
d. Database and Metadata
52. ___________and _______ are examples of methods to determine the similarity
characteristic between the two objects.
a. Algorithm, Overlap
b. Cosine, Similarity measures
c. Decision, Boundaries
d. Dice, Jaccard
53. ______________ have established techniques for attacking problems identifying pattern
and ___________ the large data.
a. Experts, Mining
b. Business Intelligence, Collating
c. Statisticians, Summarising
d. Similarity measures, Determining.
54. Which of the following is inappropriate with respect to Data mining?
a. It has common characteristics as that of classical statistics.
b. It is regarded as a collection of methods for drawing inferences from data.
c. It is a scientific application of mathematical principles for the collection, analysis, and
presentation of numerical data.
d. It is the business of answering questions that have not been asked yet.
55. _____________statistical method is the most important _________ in decision making in
areas such as the medical, biological and social sciences.
a. Old, Aspect
b. Modern, Factor
c. Aggressive, Method
d. Predictive, Tool
56. Consider the following statements with reference to business intelligence lifecycle model.
i. Design phase concludes what value the key performance indicators should be.
ii. Analyses phase is to recognise the variations.
State True or False:
a. (i)True, (ii)True

b. (i)True, (ii)False
c. (i)False, (ii)True
d. (i)False, (ii)False
57. Enterprise Performance Life Cycle's framework elements describes the essential
__________ of the EPLC ______________
a. Operations, design
b. Performances, deliverables
c. Elements, framework
d. Information, intelligence
58. The advent of technologies like the dashboard finally authorises the business users with
the tools which would help to visualise, manipulate and understand the data.
a. Business unit & cross function
b. Dashboard & business users
c. Resources & project cost
d. Time & quality
59. Enterprise Performance Life Cycle's framework elements describe the essential
__________ of the EPLC ______________.
a. Operations, design
b. Performances, deliverables
c. Elements, framework
d. Information, intelligence
60. What is the importance of EDI?
a. EDI technology is vital for international commerce where paperwork required for
international trade creates costs that can be approximately seven percent of the value
of items being traded.
b. EDI is vital as shippers and custom agents use it to send and receive business data to
save money and time for international transactions.
c. It is the standard format for interchange.
d. It has facilitated the development of new business-to-business e-commerce models.
61. Which of the following areas of innovation do soft innovations rely on?
1. Marketing
2. Organisation
3. Sales
4. Inventory
a.
b.
c.
d.

2&3
1& 2
3&4
2&4

62. GSH is a food manufacturing company with chains of stores all over the country. The
information about the number of goods manufactured, sold and order for new stock has to
be co-ordinated among the store managers so that products are delivered to the stores as
when the stock gets over. The company is desperately looking for a solution to overcome
the difficulties faced by them. The company to overcome their difficulty can opt for:
a.
b.
c.
d.

Operating system
Hardware
Software
Business Intelligence

63. Fill in the blanks:

i. ________________ translates one form of data into computer program.
ii. ____________________ works only with data and information, not facts.
a.
b.
c.
d.

The data entry worker, the structured task worker

The knowledge worker, information worker
The structured task worker, the knowledge worker
Information worker, the data entry worker

64. Fill in the blanks:

i. ______________ refers to the items that are differentiated by a simple naming system
and are definable category data.
ii. ________________ is represented on an ordinal scale where set of data are positioned
on the scale by its order.
a.
b.
c.
d.

Foundational data, transactional data

Transactional data, ordinal data
Foundational data, nominal data
Nominal data, ordinal data

65. Consider the following statements:

i. DM software is an unorganised tool used for analysing data.
ii. Data mining uses a discovery approach.
State True or False.
a. (i)False, (ii)True
b. (i)False, (ii)False
c. (i)True, (ii)True
d. (i)True, (ii)False

66. Fill in the blanks:

i. _________________ is a global search algorithm based on the principle of evolution.
ii. _______________ usually deals with high-dimensional data.

a.
b.
c.
d.

Real time operation, Kohonens self-organisaing maps

Kohonens self-organising maps, genetic algorithm
Genetic algorithm, data mining
Data mining, real time operations

67. Consider the following statements:

i. The data Bows in a B2C environment are very firmly included with the transactional
environment through which the customers and the prospects interact.
ii. The inter application data flows in a B2C environment are improved by means of
interacting with customers and prospects through e-mail, online banner,
advertisement, faxes and so on.
State True or False.
a. (i)True, (ii)False
b. (i)False, (ii)True
c. (i)True, (ii)True
d. (i)True, (ii)False
68. Consider the following statements:
i. Government to Business (G2B) describes the activities of businesses serving end
consumers with products and/or services.
ii. Consumer to consumer (C2C) is the fastest growing segment of e-commerce after the
introduction of social networking.
State True or False.
a. (i)True, (ii)False
b. (i)False, (ii)True
c. (i)True, (ii)True
d. (i)True, (ii)False

69. Consider the following statements:

1. Resolving the discrepancies between similar data items.
2. Devalidating the data.
State True or False.

a.
b.
c.
d.

(i)True, (ii)False
(i)True, (ii)True
(i)False, (ii)False
(i)False, (ii)True

70. Fill in the blanks:

i. _________________ is accumulated in the form of business data in very
comprehensive form.
ii. ______________ is one of the difficult processes of the whole business intelligence
project.
a.
b.
c.
d.

Construction stage, application development

Application development, database design
ETL design, construction stage
Database design, ETL design

71. Consider the following statements:

1. The slicing and dicing relates to the ability to look at the database from different
viewpoints
2. The OLAP can go in the reverse direction and can display detailed data that consists
of consolidated data. This is known as drill-down.
State True or False:
a. (i) True, (ii) True
b. (i) False, (ii) False
c. (i) False, (ii) True
d. (i) False, (ii) False
72. Choose the correct sentence from the following :
1. The business objectives of any BI project should be tied to the financial consequences
such as the lost revenue and the reduced profit
2. Employing knowledgeable business analysts is crucial factor for the success of a BI
project.
3. The experienced BI project managers often support their estimates on the number of
technical data conversions necessary. "
4. The part-time involvement of the right business representatives is necessary for data
cleansing activity.
a.
b.
c.
d.

2&4
1&2
3&4
1&3

73. Consider the following statements:

i. Content Management System (CMS) is a set of procedures which can be used to
manage work flow in a shared environment.
ii. The Data mining tools have failed to please the growing reporting and analytic needs
of the business users.
State True or False:
a. (i) True, (ii) True
b. (i) False, (ii) False
c. (i) True, (ii) False
d. (i) False, (ii) False
74. Which of the following are the different types of tools used in BI?
1.
2.
3.
4.

Configuration tool
OLAP tool
Data mining tool
Security tool

a.
b.
c.
d.

1, 4
2, 3
3, 4
4, 2

75. Which among the following are characteristics of fact tables?

1. It is not related to dimension tables i.e., the business objects, such as the customer or
the product.
2. Basically have a one-attribute primary key.
3. Shows an important business event that is a business activity or transaction, such as s
sale or a claim.
4. Will have a long composite key consisting of the primary keys of the related
dimension tables that are the foreign keys in the fact table.
a.
b.
c.
d.

2&1
2&3
3&4
3&1

Section-C

Answer all the following questions. (Descriptive questions to be answered in not more
than 200 words) 10 Marks x 4 = 40 Marks
Sl.
No.

Questions

76. Define data mining and describe the architectural framework of data
mining.

Marks

10 Marks)

Refer Unit 5, section 5.4

77. Discuss the features of various types of business models with the (10 Marks)
help of examples.
Refer Unit 8, section 8.2
Read the following case study thoroughly and answer the following questions:
KMC India Limited is a multinational company that is in the field of infrastructure
development. It takes up construction projects as a joint venture partner with other companies
across the globe. The company had developed a very good technical knowledge base and
management practices. This was possible on account of working in diverse conditions with
various partners, over a period of time. Even though the company had well developed IT
infrastructure but it was finding it difficult to manage its ever growing knowledge base and
the demands of dynamic business environment. Therefore, the top management hired XAWS
Inc., a technology consulting company.
XAWS initially identified following business challenges faced by KMC that included
managing tremendous amount of data being generated continuously, no uniformity in the
software process with regard to coding and tools, more time spent by the managers in
locating desired business information, underdeveloped internal communication channels,
absence of centralised policies related to administration, no enforcement of compliance,
resistance to change, and higher cost of existing IT systems.
The consultant suggested the migration of current IT system to Microsoft Cloud system in a
phased manner by appropriately mapping the components of the current and proposed
systems. For this standardised set of processes, guidelines, templates and frameworks were
designed. The distributed data was collected from different sources and was consolidated in
a centralised repository. Users were given training to make them familiar with the working
of the new system and thus reduce their resistance to change. The guidelines, design, and
documentation practices for the new system were created. Also a library of IT tools and
assets was created to provide flexibility in the operational management of knowledge and
data.
This migration to Microsoft Cloud system, resulted in KMC deriving benefits in the form of
reduction in cost of IT infrastructure, collaboration among various units of the company as a
unified system, consolidation of information flow between various subsidiaries and partner
companies, better security management of KMCs knowledge base, improved efficiency in
accessing data, information and content, availability of convenient data accessing tools and

improvement in the governance issues achieved through streamlining of knowledge

management processes.
To answer the questions for this case you should know the concepts of Knowledge
Management
78. a)
b)

79. c)

d)

In what way knowledge management would help companies in

the context of competitive business environment?
(5 marks) (10 Marks)
According to you, is there any advantage of hiring consultants
for knowledge management rather than internal management?
(5 marks)
In your opinion, how did the old IT and knowledge
(10 Marks)
management systems impeded the growth of KMC.
(5 marks)
Highlight the role of top management in motivating employees
to generate and manage knowledge in the Indian companies.
(5marks).