Академический Документы
Профессиональный Документы
Культура Документы
Dr. V. Kumar
Georgia State University; USA, Co-Founder, Academy of Indian Marketing
Conference Website:
http://www.imt.edu/emergingmarkets15/
PROGRAM
DAY 1 - JANUARY 20. 2015
TIME
EVENT
Registration
LOCATION
Inaugural session
Welcome Address: Dr Bibek Banerjee
5.00 PM - 6.00 PM:
7.30 PM
Conference dinner
EVENT
Registration
LOCATION
CONCURRENT SESSION I
Consumer Behaviour in Emerging Markets
Fairness in franchisor-franchisee relationship: dimensions, definitions
and preliminary construction of scale: Biswajita Parida
Hedonic and Utilitarian Shopping Motivations A Study of Young
Indian Consumers: Bikramjit Rishi, Harvinder Singh
Understanding Consumers Preferences on Product Attributes for Fruits
and Vegetables in an Emerging Economy: Jabir Ali, Sushil Kumar
Preventive Self-Medication Decision for Children: An Exploratory Study
with Parent Dyads: Phuong Nguyen
CONCURRENT SESSION II
Creating Value in the Supply Chain
9.30 AM 11.00 AM:
11.00 AM 11.30AM:
Tea-Break
CONCURRENT SESSION IV
Winning with Digital marketing an Social Media
Digital Marketing Practices of SMEs in Emerging Economies: Rubeena
Cetin
Role of Personality in Facebook Usage: Ridhi Agarwal
Social Media Maturity and Social Media Usage Intention: Toker
Ayesgul, Mina Seraj, Asli Kuscu, Ramazan Yavuz, Stefan Koch, Christophe
Bisson
The Changing Dynamics in E-Grocery Space: From Hesitation to
Adoption: Bikramjit Rishi, H Pradeep, Manasvini Viswanathan
CONCURRENT SESSION V
Marketing to Shape a Sustainable Society
SPECIAL SESSION
Creating Customer Value in Emerging Markets
Session Chairs: Saytabhushan Dash, Ramendra Singh
The Impact of Culture and Shared Values on Trust in the Emerging
Financial Service Market in UAE: Roudaina Houjier
Impact of Friendship among Customers on their Perceived Value from
Consumption A Conceptual Framework: Diptiman Banerjee,
Ramendra Singh, Prashant Mishra
Dimensions of Perceived Value: Mobile Phones Users from Low SocioEconomic Strata in an Emerging Economy: Moutusy Maity
Role of ICT in delivering Value for Indian Farmers: An Empirical
Investigation of ITCs E-choupal: Saytyabhushan Dash
Lunch Break
CONCURRENT SESSION VI
Consumer Behaviour in Emerging Markets
Mothers Self-Image Predicts Intention to Administer Medications to
Children: Evidence from Two Developing Countries: Phuong Nguyen
Does Displaying via 3D Simulation Always Work? The Influence of
Product Displaying Methods on Product Evaluation: Qintang Wan, Wei
Lu, Zhenyu Jin
A Study to Understand the Buying Behaviour of Luxury Car Customers
Through Factors Affecting the Buying Decision Process: Vaishnavee
Subramaniam, Nandgopal R, Sri Gayathridevi K
Increasing Choices for consumers- an empowerment or a confusion:
Can it be culturally determined?: Rajat Sharma, Dwarika Prasad Uniyal
4.00 PM
EVENT
Registration
LOCATION
CONCURRENT SESSION I
Winning with Digital Marketing and Social Media
Online Adoption in an Emerging Market: An Examination of
Relationship Quality and Social Support: Monica Bhardwaj, Gaurav
Tripathi
Exploring the usage of social media Tools for conducting Market
Research in MENA region: Amit Sahni
Identification of Factors Influencing Purchase Intention of Consumers
Under Social Media Context in Tamil Nadu, India: Ganapathi
Ramasamy
Brand Valuation through Brands Intentions and Consumers
Perception: Ashish S. Galande and Manish Gangwar
CONCURRENT SESSION II
Marketing Strategies for Penetrating Emerging markets
Tea-Break
11.00 AM 12.30
PM:
CONCURRENT SESSION IV
Consumer Behaviour in Emerging Markets
5
Friederike Paetz
CONCURRENT SESSION V
Distribution and Retailing in Emerging Markets
Measuring and Modeling Gaps in Service Quality of the Food
Retailers: K Abdus Samad
The Dynamics of Rural Marketing in Emerging Market Economy of
India: Gouher Ahmed
Relating Organization Strategy typologies & Structure for various
retail formats: An empirical Validation: Saba Azeem, R. R. K. Sharma
Understanding kids as consumers in Indian Context: Satyabhusan
Dash, Suryatapa Kar and Sweta Gupta
Concurrent Session VI
Branding in Emerging Economies
Effect of Consumer Design Perception on Brand Equity: Fuzzy
Association Rule Application in R: Abhishek Mishra, B. K. Mohanty,
Satyabhushan Dash
Is Branding in Emerging Economies a Necessity or Vanity: A Study of
Indian Petroleum Retailing: Kaushal Kishore
Brand Reinforcement using Surrogate Advertising- an analysis of
regulatory framework in India: Rashmi Aggarwal, Rajinder Kaur,
Harvinder Singh
Employee Brand Building Behaviour: An Investigation of its
Customers for the Employer: Hemang Jauhari, Shailendra Singh,
Manish Kumar
The Importance of Port Brand Personality Differentiation: Richard
Rutter, Suwaid Al Shamisi, Fiona Lettice
12.30 PM 1.30 PM:
Lunch Break
CONCURRENT SESSION VII
Product management in Emerging Markets
SPECIAL SESSION
Session Chair: Rajiv Vaidyanathan
The Impact of Price Display on Processing and Evaluation of
Comparative Price Advertisements: Rajiv Vaidyanathan, Praveen
Aggarwal
Building Brand Equity Through Bundling: The Effect of Cross-Brand
Promotions on Perceptions of Value: Rajiv Vaidyanathan, Praveen
Aggarwal
Identifying the need and change for increased value creation with
customer co creation: Soumi Paul, Saroj Datta
Tea Break
CONCURRENT SESSION IX
Consumer Behaviour in Marketing Markets
CONCURRENT SESSION X
Marketing Strategies for Penetrating Emerging markets
The Milk Chocolate Market: Exploring the Urban Pakistani Consumer
Preferences: Nida Aslam Khan
Dominos Dominance in India & Emerging Markets Challenge: Kapil
Chaturvedi
CONCURRENT SESSION XI
Promoting and Communicating Value in Emerging markets
An Emerging Market Perspective on SME: Irene Kujala
Demystifying the Rationale behind Consumer Brand Engagement in
Pakistan: Saima Hussain, Ayeza Sumsan
The Effect of Materialism on Adolescent Healthy Food Consumption:
The Case of International Schools in Egypt: Nesma Ammar, Noha ElBassiouny, Ronia Hawash
New Product Development using Consumer Value Framework: Jyoti
Kainth, Rajat Goel, Bikramjit Rishi, Priya Gupta
5.00 PM - 5.30 PM